Hankook Tire is introducing its new Optimo sub-brand in Europe. With a more varied brand portfolio, Hankook will be able to better serve consumer demands and grow its market share in Europe.

One of Hankook's incredibly popular heritage all-season tyres served as the inspiration for the Optimo brand name. It stands for Optimo's dependability and capacity to satisfy strong demand with a condensed product line that accommodates a variety of client needs in all seasons. Hankook's current premium and related passenger vehicle tyre brands are enhanced by Optimo. In a market category where demand is rising, the lineup is made to provide enough market coverage with key items.

By giving customers a dependable and trustworthy choice, the portfolio addition seeks to promote Hankook's expansion. As competition heats up, Optimo will help protect market share by providing fresh chances in unexplored markets and channels. With an emphasis on performance and dependability, the brand will provide a distinct and targeted product line that includes summer, all-season and winter tyres. In order to increase brand recognition and loyalty, Hankook will support Optimo with sales support resources that will be accessible both online and offline.

Hankook Tire will support Optimo, guaranteeing that consumers will identify it as a brand made by a reliable and respectable company. All marketing and sales collateral will clearly display this endorsement, highlighting Optimo's dependability and integrity. In the second quarter of 2025, the brand will be expanded to further areas outside of Europe.

Jongho Park, COO, Hankook Tire Europe, said, “In recent years, Hankook has seen tremendous growth in the European market. With the introduction of Optimo, we are now setting course to continue this success story in the future.”

Nokian Tyres Plc reported strong year-on-year sales growth of 14.2 percent  in the first quarter of 2025, with net sales reaching €269 million in comparable currency, reflecting solid performance across all regions. However, earnings were impacted by rising raw material costs and ramp-up expenses linked to new production facilities.

“We had strong sales growth in quarter one,” said President and CEO Paolo Pompei. “This is continuing our journey and strong sales growth that we had also in quarter four and quarter three last year.”

Segment EBITDA was reported at €12.25 million, or 4.6 percent  of net sales, while the segment operating profit stood at a loss of €18.5 million — a deterioration from the €15.1 million loss in Q1 2024. “Obviously, we are not fully satisfied actually with the financial performance, and we have accelerated actions to improve our financial performance in the next quarters,” Pompei added.

€800 Million Investment Phase Nears Completion

The Finnish tyre manufacturer is now in the final year of a three-year investment cycle totalling close to €800 million. “Two major investments to build on our new Nokian will be done by the end of this year,” said CFO Niko Haavisto. “We are returning back to the more maintenance type of investments... estimating that to be around €120 million starting next year.”

Key among those investments is the state-of-the-art Romanian factory, which began delivering tyres at the end of March and will ramp up through 2027. “I've been myself 28 years in the business. I can tell you that the investment we've made in Romania is really state-of-the-art... also a factory that is providing us the same flexibility... that we had in Russia,” said Pompei.

Meanwhile, the Dayton, U.S. plant is expected to reach 80 percent  capacity this year. “The land plot and the layout would allow us to triple the capacity there. However, it's not something that we are planning at this moment,” Haavisto said.

Margin Pressures from Raw Material and Tariff Impacts

Margins remain under pressure, largely due to input costs. “The decline was mainly driven by the higher raw materials, and obviously, the necessity as a cost to reinforce our market position in the growing market areas,” said Pompei. Price increases have already been implemented in Q1 and are expected to take effect from Q2 onwards. “We are expecting a positive development or pricing mix already starting from quarter two,” he added.

In North America, tariffs are a growing concern. “The tariffs, of course, are causing some disturbances and some uncertainties,” Pompei noted. “The effect of the tariff will be visible in quarter two. This will require... a lot of discipline from our side.”

Despite this, the CEO sees strategic upside: “The US market is today importing more than 50, actually 60 percent, of the tyres that are sold in the US. Obviously, for us, having a direct presence in Dayton can represent an extremely good element to play in the near future if the tariff remains there.”

Long-Term Outlook: Growth with Leaner Cost Structure

While the company posted a Q1 operating loss, executives remained firm on long-term financial targets: €2 billion in annual sales, a 15 percent  EBIT margin, and 23–25 percent  EBITDA margin. “Those are all intact, and that’s what we believe in,” said Haavisto.

Pompei summarised the strategic vision: “We want to play in the profitable niches of the market, which today are winter tyres... all-season... and heavy tyres as well. Those are extremely profitable niches.” He added, “We are a small player... and of course, we are still a small market player when we look at the global tyre market, which is approximately €250 billion. We have plenty of opportunities to grow.”

On capital structure, the company expects net debt — now around €800 million — to peak in Q3 before tapering off. Liquidity remains “on the safe side,” supported by a commercial paper programme and committed credit lines.

“We are working very hard, really, to deliver growth and at the same time to improve our financial position,” Pompei said. “We can really position Nokian Tyres growing above the market level with our unique value proposition — safe and sustainable, and high-performing products in demanding weather conditions.”

Goodyear Tire & Rubber Company has reported its first quarter 2025 results, showing progress in its transformation strategy despite mixed financial performance.

The tyre manufacturer posted net sales of USD 4.3 billion, with tyre unit volumes reaching 38.5 million. The company recorded a net income of USD 115 million (40 cents per share), compared to a net loss of USD 57 million (20 cents per share) in the same period last year.

However, after adjustments, Goodyear reported a net loss of USD 11 million, or 4 cents per share, contrasting with adjusted net income of USD 29 million, or 10 cents per share, in Q1 2024.

The quarter’s results included several significant items, notably an estimated USD 260 million gain from the sale of its Off-the-Road (OTR) tyre business, completed in February 2025. This was partially offset by USD 81 million in rationalisation charges and USD 7 million in costs related to the company’s Goodyear Forward transformation initiative.

Segment operating income totalled USD 195 million, representing a USD 52 million decline year-on-year. After adjusting for the OTR business sale, the decline was USD 40 million, which the company attributed primarily to higher raw material costs.

“Our team kicked off the year by delivering the strongest quarter to date in benefits from Goodyear Forward and advanced our goal of building a high-performance culture that is designed to win,” said Chief Executive Officer and President Mark Stewart. “With the sale of the Dunlop brand, we are further optimising our portfolio while strengthening our balance sheet – a critical component of our transformation plan. We remain committed to our targets, including segment operating margin of 10 percent and leverage of 2.0x-2.5x in the fourth quarter of this year.”

The company reported that its Goodyear Forward programme delivered USD 200 million in benefits during the quarter. However, these gains were more than offset by USD 113 million in unfavourable pricing versus raw material costs, USD 56 million in inflation, USD 33 million in lower tyre volume, USD 19 million in unabsorbed fixed costs, and USD 12 million in unfavourable foreign currency translation.

A delegation from WESTLAKE MARKETING (MALAYSIA) SDN. BHD. recently visited ZC Rubber’s headquarters at Hangzhou. The visit provided a chance to deepen the understanding of ZC Rubber's operations, technology and future direction while also strengthening the collaboration.

The visitors were given a tour of ZC Rubber's 5G Future Factory to demonstrate how technologies such as automation, real-time monitoring and smart logistics are integrated into daily operations to improve efficiency, product consistency and sustainability. During their tour of the ZC Rubber Showroom, the visitors learned about the company's whole product line, technological advancements, brand history and global expansion, demonstrating the company’s dedication to performance, safety and innovation. The guests also learned more about ZC Rubber's sustainability development and corporate social responsibility initiatives. In order to strengthen market cooperation, align growth goals and investigate new prospects for the Malaysian market, ZC Rubber organised a strategy conference following the tours.

Justin Cui, Asia Sales Director, said, “Malaysia is one of our key strategic markets in Southeast Asia. We highly value our partnership with WESTLAKE MARKETING (MALAYSIA) and look forward to working even more closely to deliver high-quality products and strong support to our local customers.”

The N Vision intelligent tyre from Maxxis has strengthened its resolve for innovation and sustainability by winning the gold A’ (A-Prime) Design award. The tyre was recognised in the Vehicle Parts, Auto Accessories and Care Products design category.

N Vision, which was created for the autonomous vehicles that are expected to be commercially available in 2030, makes use of information from several sensors to forecast tyre condition, vehicle load, speed and road conditions. By modifying the spokes' stretch and bending in response to such circumstances, it gives the tread area the best possible pre-compression or pre-tension. In the end, this lowers the cost of travel per mile. In order to maximise sustainability, N Vision was built using recycled materials made from fishing nets, tyres and PET bottles, as well as bio-based components made from rice husks and sunflower seeds. Tyre scrapping is decreased by its environmentally friendly design and materials, which also give customers an inexpensive, renewable travel choice.

A jury composed of 316 top designers, scholars and prominent members of the press selected the winners of the international A' Design Award competition, which recognises excellence in design in a wide range of fields, including transportation, hospitality, furniture, beauty and much more.