KENDA Europe has announced plans to expand its activities with the creation of a dedicated Powersports team, set to launch in January 2025. The initiative will be led by Shaun Jones, currently Segment Director for Trailer & Caravan, who will transition into his new role in the new year.

“I am honoured to take on this exciting challenge,” said Shaun Jones. “Expanding into the Powersports market presents incredible opportunities to serve our customers with an even broader product range. Motorcycles have been one of my passions for years, and I look forward to collaborating with our talented global teams to make a significant impact.”

Shaun will work closely with KENDA’s global Powersports teams based in Taiwan and the United States, alongside the European Specialty unit, to foster growth and innovation in this rapidly evolving market.

New leadership for trailer & caravan segment

In tandem with this development, KENDA Europe has named Peter van der Horn, the new leader of the Trailer and caravan segment. Peter, who will assume the role of Trailer and caravan OEM Regional Sales Manager, brings years of experience and a track record of dedication as Area Sales Manager for KENDA Europe’s Trailer and caravan operations.

“Taking on this new role is a privilege, and I look forward to continuing to serve KENDA’s trailer and caravan customers with the excellence they’ve come to expect,” said Peter van der Horn. “This is an exciting time for KENDA Europe, and I’m thrilled to take part in its growth.”

Strategic expansion

The formation of the Powersports team is part of KENDA’s broader strategy to strengthen its presence in Europe. KENDA offers innovative tyre and wheel solutions to meet diverse market needs.

KENDA Europe will provide further updates on its Powersports plans in early 2025.

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Michelin’s Center for Sustainable Materials, located at the Michelin Innovation Park – Cataroux in Clermont-Ferrand, has entered into a strategic partnership with Syntetica, a leading European deeptech startup. The collaboration aims to fast-track the industrial deployment of an innovative nylon recycling process, reinforcing the circular economy.

Under the agreement, Syntetica will integrate its proprietary chemical recycling method into a secure, purpose-built industrial environment at the Center. This marks the first time that nylon-rich mixed textiles can be recycled on an industrial scale. The initiative combines more than 130 years of Michelin’s material science leadership with Syntetica’s advanced low-temperature chemical process.

The global textile industry recycles less than one percent of its waste, largely because most technical garments contain mixed synthetic fibres that defy conventional recycling methods. Syntetica’s technology directly processes such materials without prior sorting, yielding high-purity Nylon 6 and Nylon 6.6 suitable for textile, automotive and industrial uses. The pilot at the Center will initially recycle several tonnes of textile waste, with a planned scale-up towards industrial volumes by 2027.

Both organisations share the belief that industry must drive the transition to sustainability. The project aligns with Europe’s regulatory push, including mandatory textile separation from 2025 and stricter recycled content rules from 2027. Beyond nylon, the pilot represents the first step in Syntetica’s broader green chemistry platform, which aims to expand to other polymers and pioneer a new generation of circular industrial solutions.

Marco Bertone Co-Founder & CEO, Syntetica, said, “Installing our pilot at the Center for Sustainable Materials marks a decisive milestone for Syntetica. The industrial expertise and operational rigour made available by Michelin are a key lever to scale our technology to full industrialisation.”

Patrice Kéfalas Director, Center des Matériaux Durables, said, “The Center for Sustainable Materials was designed to support this kind of breakthrough technology towards industrial scale. The collaboration with Syntetica illustrates our ambition to put Michelin’s industrial experience in service of concrete solutions to accelerate materials circularity.”

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Scandinavian Enviro Systems AB (publ) has taken a significant step forward in its Nordic expansion by submitting an environmental permit application for its first wholly owned, full-scale pyrolysis plant in the region. The company has also secured an exclusive option to purchase the property where the facility is intended to be located.

Designed to process over 70,000 tonnes of end-of-life tyres annually, the proposed plant represents a core pillar of Enviro’s long-term strategy focused on wholly owned facilities. The permit submission and property option mark continued execution of the company’s industrial scale-up, supported by constructive dialogue with relevant authorities and stakeholders. Preliminary feedback from regulators could arrive before the end of the second quarter of 2026.

While the property option allows Enviro to reserve the site ahead of a final investment decision, the planned establishment remains conditional on receiving the necessary environmental approvals, a final investment decision and other standard project requirements.

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The U.S. Tire Manufacturers Association (USTMA) has thrown its support behind a legislative provision known as Section 114, or Advancing Tire Technologies, included in H.R. 7389. The House Energy and Commerce Committee voted favourably to advance the ‘Motor Vehicle Modernization Act of 2026’ during a markup session held yesterday. USTMA credited Congressman Russell Fry for his leadership on tyre safety and acknowledged the bipartisan committee staff work that successfully pushed for modernised federal motor vehicle safety standards.

The association stressed that tyres are critical to moving people and goods across the country. As representatives of the entire industry value chain, USTMA and its membership recognise the importance of fostering a safer and more connected society. The new language directs the Transportation Secretary to eliminate obsolete testing methods for radial tyres, update snow tyre failure modes, review similar updates for all tyres, adopt stricter speed symbol requirements and commission a GAO study to evaluate global regulations and recommend further safety improvements.

With the committee’s approval secured, USTMA has now urged all House members to pass the legislation on the floor and send it to the Senate for deliberation. The organisation is advocating for the removal of outdated plunger energy and bead unseat tests under federal standards while pushing for more stringent performance evaluations to ensure consumer access to the highest performing tyres available globally.

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Solvay has redirected funds from an internal carbon pricing mechanism on business travel towards local environmental projects, mobilising over EUR 750,000 since 2023. The company launched its Travel Carbon Fund that year, applying a EUR 100 per tonne of CO₂ levy on emissions from employee travel. Proceeds are reinvested directly at site levels into initiatives that might otherwise lack traditional investment backing.

In 2026, three new projects joined nine already-supported projects worldwide. In Dombasle, France, Solvay will restore more than 20 hectares of ecosystems and expand reforestation. In Brazil’s Paulínia and Santo André sites, two separate projects aim to boost energy efficiency, cut CO₂ output and conserve water. To date, collective results include nearly 72,000 trees planted, over 38,000 cubic meters of water saved annually and more than 80 hectares restored or replanted across seven countries.

These efforts have also helped reduce business travel emissions by 22 percent between 2024 and 2025. Solvay remains on track with broader sustainability targets, having already cut direct emissions by 29 percent against a 2030 goal of 30 percent, reduced value chain emissions by 13 percent toward a 20 percent goal and placed 16 percent of land under conservation or restoration towards a 30 percent target by the end of the decade.

Jean-Charles Djelalian, Chief Sustainability Officer, Solvay, said, “As a global company, we rely on business travel to stay close to our customers, develop strategic partnerships and engage with our teams. While the greenhouse gas emissions derived from our travels can be reduced through responsible practices, they cannot be eliminated entirely. The Travel Carbon Fund allows us to take responsibility for what remains and turn it into concrete sustainability projects, all while creating engagement and pride across our sites and teams. While relatively modest in scale, the Travel Carbon Fund illustrates a practical approach to scope 3 emissions: tackling what can be avoided and converting what remains into projects that deliver tangible environmental benefits.”

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