KENDA Europe has announced plans to expand its activities with the creation of a dedicated Powersports team, set to launch in January 2025. The initiative will be led by Shaun Jones, currently Segment Director for Trailer & Caravan, who will transition into his new role in the new year.

“I am honoured to take on this exciting challenge,” said Shaun Jones. “Expanding into the Powersports market presents incredible opportunities to serve our customers with an even broader product range. Motorcycles have been one of my passions for years, and I look forward to collaborating with our talented global teams to make a significant impact.”

Shaun will work closely with KENDA’s global Powersports teams based in Taiwan and the United States, alongside the European Specialty unit, to foster growth and innovation in this rapidly evolving market.

New leadership for trailer & caravan segment

In tandem with this development, KENDA Europe has named Peter van der Horn, the new leader of the Trailer and caravan segment. Peter, who will assume the role of Trailer and caravan OEM Regional Sales Manager, brings years of experience and a track record of dedication as Area Sales Manager for KENDA Europe’s Trailer and caravan operations.

“Taking on this new role is a privilege, and I look forward to continuing to serve KENDA’s trailer and caravan customers with the excellence they’ve come to expect,” said Peter van der Horn. “This is an exciting time for KENDA Europe, and I’m thrilled to take part in its growth.”

Strategic expansion

The formation of the Powersports team is part of KENDA’s broader strategy to strengthen its presence in Europe. KENDA offers innovative tyre and wheel solutions to meet diverse market needs.

KENDA Europe will provide further updates on its Powersports plans in early 2025.

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Magna Tyres is set to participate in two major industry events in May 2026: IFAT 2026 in Munich from 4 to 7 May and TOC Europe 2026 in Hamburg from 19 to 21 May. The company will present its specialised tyre solutions at both gatherings, which serve as key platforms for their respective sectors in Europe.

IFAT 2026, held in Munich, is the world’s leading trade fair for environmental technologies and recycling. Global visitors attend to explore innovations in waste management and sustainable solutions. At this event, Magna Tyres will highlight its tyre products designed specifically for recycling and waste management equipment, with the company stationed at Hall C5, Stand 146 to engage with current and prospective partners.

Later in the month, Magna Tyres will head to Hamburg for TOC Europe 2026, the premier European conference and exhibition for the port and shipping industry. The event gathers port operators, shipping lines, equipment suppliers and industry experts to discuss emerging trends and technologies shaping logistics and terminal operations.

At TOC Europe, Magna Tyres will showcase its tyre solutions for port handling and terminal equipment, aiming to connect with existing and potential collaborators. The company invites industry professionals to visit Stand C26 to explore partnership opportunities and discuss how its products support efficient and sustainable operations.

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has joined forces with Towing Solutions, the nation’s leading provider of towing industry training. This new collaboration aims to improve public understanding and education regarding secure towing methods across the country. By combining their expertise, both organisations intend to address common risks associated with towing caravans, trailers and horseboxes.

Towing Solutions, a trusted family-run business based in Macclesfield, offers professional training courses for both private individuals and companies throughout UK. This alliance expands upon TyreSafe’s existing efforts as a founding member of the UK Towing Safety Alliance. It also follows the recent introduction of the charity’s TLC campaign, which focuses on tyres, load and connectivity to help drivers tow with greater confidence and safety.

Through this partnership, TyreSafe and Towing Solutions will jointly highlight the importance of routine tyre inspections, correct weight distribution and proper electrical hookups. The collaboration guarantees that TyreSafe’s educational resources on towing tyre safety become part of Towing Solutions’ training curriculum, reaching more drivers with essential safety steps. This milestone furthers TyreSafe’s mission to work across the towing and transport sectors, reducing accidents caused by neglected or unsafe tyres.

Stuart Lovatt, TyreSafe Chair, said, “We’re delighted to welcome Towing Solutions as an official TyreSafe partner. Their expertise and reputation in training and education make them the perfect ally in helping us reach more drivers who tow. The TLC campaign – Tyres, Load, Connectivity – is all about preventing avoidable incidents, protecting people and promoting confidence when towing. By joining forces with Towing Solutions, we’re ensuring these vital messages are built into practical training that saves lives and reduces risk on our roads.”

Raessa Lea, Managing Director, Towing Solutions, said, “At Towing Solutions, safety is at the heart of everything we do, and tyres play a huge part in that. We’re proud to be partnering with TyreSafe to reinforce key safety messages through our training programmes. Together, we can help ensure that everyone towing – whether for work, leisure or travel – understands the importance of tyre safety, proper loading and connectivity. It’s about giving people the knowledge and confidence to tow safely every time.”

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MAXAM Tire has further expanded its off‑the‑road tyre portfolio by adding a new 45/65R45 size to the MS406 E4/L4 series. This larger variant is specifically engineered for heavy loader applications, offering operators an additional high‑performance solution that prioritises strength, longevity and cost efficiency over the long term.

The tyre’s deep E4/L4 tread pattern is designed to deliver strong traction while resisting wear and cuts, even in severe working conditions. This aggressive yet durable design helps loader fleets boost productivity, as the tyre maintains grip and reduces downtime. Over its service life, users can expect a lower cost per operating hour.

To withstand harsh job sites, the MS406 incorporates a thick undertread that provides enhanced puncture protection. Its robust casing not only endures heavy use but also supports excellent retreadability, further extending the tyre’s usable life and improving overall return on investment. A wide, flat footprint contributes to superior stability, ensuring dependable performance and operator confidence when the vehicle is under substantial loads.

With this new size addition, MAXAM Tire continues to strengthen its off‑the‑road product line, giving customers another valuable option that balances durability, traction and long‑term operating efficiency in demanding loader environments.

Jimmy McDonnell, Vice President – Sales and Marketing, MAXAM Tire North America, said, “With the addition of the 45/54R45 size, we’re continuing to respond directly to market needs while expanding access to a proven loader tyre. Our focus is always on delivering market-leading value and tyres that perform in real-world conditions while helping customers control operating costs.”

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Hankook Tire, the exclusive tyre supplier for the FIA World Rally Championship, will face the demanding Croatia Rally from 9 to 12 April 2026. This event marks round four of the season and takes place in and around the port city of Rijeka. Among the most gruelling rallies on the calendar, it will feature both the Ventus Z215, engineered for precise dry handling and cornering stability, and the Ventus Z210, designed to deliver superior traction and rapid water evacuation in wet and unpredictable conditions.

The 2026 route spans roughly 300.28 kilometres across 20 special stages, with the service park relocated to the historic Grobnik Circuit. The course covers four counties, including shakedown stages on the island of Krk and technical tests through the Lika-Senj highlands. Drivers must contend with extreme grip variations along the Adriatic coast, from abrasive volcanic tarmac in the mountains to smoother, dustier sections near the sea, the latter becoming dangerously slick with even light rain.

Throughout the event, Hankook will operate its Brand World marketing booth inside the service park, reinforcing its unified global premium image. The booth will offer interactive experiences such as a motorsports history zone, racing simulator, tyre fitting activities, merchandise sales and a photo zone, giving fans an immersive brand encounter. Meanwhile, intense competition is expected: while Toyota GAZOO Racing has a strong history in Croatia, both Hyundai Shell Mobis World Rally Team and M-Sport Ford World Rally Team aim to exploit the new coastal terrain to challenge for the podium.

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