KENDA Europe has announced plans to expand its activities with the creation of a dedicated Powersports team, set to launch in January 2025. The initiative will be led by Shaun Jones, currently Segment Director for Trailer & Caravan, who will transition into his new role in the new year.

“I am honoured to take on this exciting challenge,” said Shaun Jones. “Expanding into the Powersports market presents incredible opportunities to serve our customers with an even broader product range. Motorcycles have been one of my passions for years, and I look forward to collaborating with our talented global teams to make a significant impact.”

Shaun will work closely with KENDA’s global Powersports teams based in Taiwan and the United States, alongside the European Specialty unit, to foster growth and innovation in this rapidly evolving market.

New leadership for trailer & caravan segment

In tandem with this development, KENDA Europe has named Peter van der Horn, the new leader of the Trailer and caravan segment. Peter, who will assume the role of Trailer and caravan OEM Regional Sales Manager, brings years of experience and a track record of dedication as Area Sales Manager for KENDA Europe’s Trailer and caravan operations.

“Taking on this new role is a privilege, and I look forward to continuing to serve KENDA’s trailer and caravan customers with the excellence they’ve come to expect,” said Peter van der Horn. “This is an exciting time for KENDA Europe, and I’m thrilled to take part in its growth.”

Strategic expansion

The formation of the Powersports team is part of KENDA’s broader strategy to strengthen its presence in Europe. KENDA offers innovative tyre and wheel solutions to meet diverse market needs.

KENDA Europe will provide further updates on its Powersports plans in early 2025.

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Italian bicycle tyre manufacturer Vittoria has expanded its premium road tyre lineup with the introduction of the Corsa PRO Speed in a new 700x30c (30-622) format. This latest addition directly responds to requests from WorldTour professional teams and reflects the shifting priorities in contemporary high-performance road cycling, where riders continuously seek marginal gains in speed, aerodynamics, comfort and overall efficiency.

The new 30 mm model joins the established Corsa PRO family, Vittoria’s flagship range defined by its supple 320 TPI cotton casing. Within this series, each variant serves a specific racing purpose: the Corsa PRO Speed is engineered for outright velocity, the standard Corsa PRO offers versatility for general racing and the Corsa Control is built for challenging conditions. The new 30 mm iteration of the Speed model aims to bridge the gap between aerodynamics and ride quality.

Building on technology introduced with the 2025 Corsa Wide Rim series – a 29 mm tyre co-developed with Team Visma | Lease a Bike to minimise micro-turbulence on wider rims – this new 30 mm tyre is designed to deliver tangible benefits in grip and comfort without sacrificing speed. The increased air volume and larger contact patch provide superior traction, particularly in wet conditions, while also absorbing road vibration for a smoother ride. This setup aligns perfectly with modern road bike frames, which now commonly accommodate wider tyres.

The Corsa PRO Speed 30 mm is positioned as a pure performance tool for elite competition. It is intended for fast, smooth asphalt in events like time trials, triathlons and high-speed road races. By offering this size, Vittoria aims to enhance the racing experience for both professionals and serious amateurs, further cementing its reputation as a leader in road tyre innovation.

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Plannex Recycling has entered into a strategic partnership with French technology firm REGOM to establish a closed-loop tyre recycling system in India. The collaboration aims to replace manual sorting with AI-powered identification and X-ray technology to improve traceability and processing safety.

The initiative addresses operational challenges in the Indian recycling sector, including labour shortages and equipment damage caused by hidden contaminants such as batteries and TPMS sensors. By automating the identification process, the companies intend to create a verifiable data trail for Extended Producer Responsibility (EPR) compliance.

Plannex will deploy REGOM’s automated systems to classify light vehicle, truck and bus tyres. The technology uses AI vision to categorise tyres by type and condition, while an integrated X-ray unit scans for metal fragments and electronic components before materials enter the shredder. This process reduces the risk of plant shutdowns and fire hazards.

Key features of the system include:

• Contaminant Detection: X-ray scanning for batteries and sensors to protect downstream machinery.
• Data Traceability: Automated, time-stamped records of material flows to support EPR audits.
• Regulatory Readiness: Support for RFID infrastructure and Digital Product Passport (DPP) requirements aligned with EU standards.
• Downstream Optimisation: Classification of tyres for specific uses, including retreading, mechanical recycling and pyrolysis.

Yashraj Bhardwaj, Co-Founder and CSO, Plannex Recycling, said, “India’s tyre infrastructure undoubtedly has the potential to scale and improve, but we need the right tools and infrastructure to match the ambition. Our newly forged partnership with REGOM paves the way for us to move from reactive, manual operations to a data-driven, verifiable system, where the quality of every output stream can be demonstrated. We are pleased to collaborate with REGOM, which has incredible expertise in the tyre solutions segment, and look forward to a fruitful partnership.”

Arthur Wagner, Director, REGOM, stated, “We are excited to join hands with Plannex, which has contributed immensely to shaping India’s recycling and waste management sector. What we have built together is the data backbone for a circular tyre economy. When every tyre is identified, tracked, and routed based on its actual condition and composition, the entire recycling system becomes more efficient and transparent. We look forward to working with the Plannex team to achieve our shared vision and ensure a long-standing relationship.”

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Continental has achieved a key objective within its global sustainability framework by permanently eliminating the use of coal and heavy fuel oil at all of its tyre manufacturing sites. Effective January 2026, all facilities have transitioned to alternative energy solutions for producing the steam essential to tyre production and facility heating. This new energy landscape incorporates biomass, biogas, renewably sourced electricity and supplemental fuels like liquefied petroleum gas and natural gas to maintain a consistent and reliable energy supply.

In the early part of the last decade, more than a third of Continental’s global tyre plants depended on coal and heavy oil to meet their thermal needs. This reliance was largely due to the necessity for stable heat output and dependable operations, particularly in regions lacking robust gas or electrical grids. Today, through sustained, strategic investment, every Continental tyre plant operates on a customised blend of these cleaner energy carriers.

A substantial portion of energy in tyre manufacturing is dedicated to thermal processes, most notably vulcanisation, which imparts the essential elastic characteristics to rubber. While steam for this purpose has traditionally been generated from fossil fuels, emerging electric technologies are now enabling a more adaptable and energy-efficient approach.

Beyond thermal energy, Continental has secured its electricity from renewable sources since 2020 and is actively increasing its onsite generation capabilities. This comprehensive strategy yielded significant results in 2025, with the greenhouse gas intensity of its manufacturing dropping by over 10 percent from the prior year and approximately 70 percent from the 2019 baseline. The decisive move away from high-emission energy carriers has alone resulted in a reduction of roughly 180,000 metric tonnes of CO₂ from tyre production over the last four years.

The specific composition of energy sources at Continental’s various locations is inherently diverse, reflecting local infrastructure, resource availability and market conditions. However, a universal principle applies: a definitive pledge to abandon coal and embrace sources with a diminished carbon footprint. The plant in Gqeberha, South Africa, which once relied on coal for steam, now primarily utilises biomass, with LPG addressing its remaining needs. A parallel evolution occurred at the Kalutara facility in Sri Lanka, where the introduction of a second biomass boiler last year completed the phase-out of heavy oil, allowing all steam to be generated from renewable biomass. In Otrokovice, Czech Republic, Continental collaborated with its local energy provider to realign steam production with its climate ambitions. This partnership led to a gradual conversion of the power plant’s fuel base from coal to biomass and natural gas, now supplying the tyre plant with steam that is predominantly biomass-generated, a shift that also benefits the wider community through cleaner district heating.

The comprehensive switch to alternative energy sources for steam generation is a tangible manifestation of Continental’s broader dedication to sustainability. The company persists in enhancing energy efficiency and amplifying its reliance on renewables throughout production. These concrete actions and transparent reporting have garnered external acknowledgment, evidenced by an A- rating from the CDP in 2025 for climate leadership and emissions reduction.

Dr Bernhard Trilken, head of Manufacturing and Logistics at Continental Tires, said, “For us, coal and heavy fuel oil are a thing of the past. The future increasingly lies in renewable energies. By relying on a smart mix of energy sources – increasingly renewable and ideally generated directly on site – we are making our manufacturing more independent and therefore more resilient.”

Henning Mühlenstedt, Head of Future Technologies and Sustainable Infrastructure, Continental Tires, said, “We have significantly reduced our production-related CO₂ emissions, thanks to continuous investments in electrification and changing the energy sources used for heat generation at our plants worldwide.”

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Pirelli has secured a position in the top one percent of the S&P Global Sustainability Yearbook for 2026, distinguishing itself as the exclusive tyre manufacturer globally to achieve this distinction. This marks another consecutive year the company has been featured at this elite level. The annual publication evaluates the environmental, social and governance performance of over 9,200 corporations worldwide, with a place in the top percentile representing the pinnacle of its assessment framework.

This honour is a direct result of Pirelli’s performance in the 2025 S&P Global Corporate Sustainability Assessment, where it attained 86 points. This score was the highest recorded within both the Auto Components and Automobiles industry sectors. The recognition underscores the company’s commitment to embedding responsibility and innovation into its core business strategy.

Giovanni Tronchetti Provera, the company’s Executive Vice President for Sustainability, New Mobility and Motorsport, views this continued recognition as validation of their efforts to weave responsible practices into operational choices. The company’s priorities, which focus on technological advancement, transparent supply chain management and a strong emphasis on safety and employee development, are central to building long-term value and maintaining competitiveness. The Sustainability Yearbook is a leading annual publication that highlights top-performing companies based on data from the Corporate Sustainability Assessment, a tool renowned for providing detailed, sector-specific comparisons of key sustainability metrics.

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