KENDA Europe has announced plans to expand its activities with the creation of a dedicated Powersports team, set to launch in January 2025. The initiative will be led by Shaun Jones, currently Segment Director for Trailer & Caravan, who will transition into his new role in the new year.

“I am honoured to take on this exciting challenge,” said Shaun Jones. “Expanding into the Powersports market presents incredible opportunities to serve our customers with an even broader product range. Motorcycles have been one of my passions for years, and I look forward to collaborating with our talented global teams to make a significant impact.”

Shaun will work closely with KENDA’s global Powersports teams based in Taiwan and the United States, alongside the European Specialty unit, to foster growth and innovation in this rapidly evolving market.

New leadership for trailer & caravan segment

In tandem with this development, KENDA Europe has named Peter van der Horn, the new leader of the Trailer and caravan segment. Peter, who will assume the role of Trailer and caravan OEM Regional Sales Manager, brings years of experience and a track record of dedication as Area Sales Manager for KENDA Europe’s Trailer and caravan operations.

“Taking on this new role is a privilege, and I look forward to continuing to serve KENDA’s trailer and caravan customers with the excellence they’ve come to expect,” said Peter van der Horn. “This is an exciting time for KENDA Europe, and I’m thrilled to take part in its growth.”

Strategic expansion

The formation of the Powersports team is part of KENDA’s broader strategy to strengthen its presence in Europe. KENDA offers innovative tyre and wheel solutions to meet diverse market needs.

KENDA Europe will provide further updates on its Powersports plans in early 2025.

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The 2025 FIA World Rally Championship's penultimate round, the FORUM8 Rally Japan, concluded on 9 November, setting the stage for a dramatic season finale. The event, supported by exclusive tyre partner Hankook Tire, presented a formidable challenge with its narrow, twisting tarmac stages in the mountains of Aichi and Gifu prefectures. Drivers contended with constantly changing conditions, from shifting grip levels on sun-dappled roads to reduced visibility from fog and rain, all made more treacherous by damp, leaf-covered asphalt.

Hankook’s tire technology was central to navigating these demanding conditions. The company supplied its Ventus Z215 and Ventus Z210 tarmac rally tyres, which provided the critical grip and control needed for success. The Ventus Z215 delivered sharp handling and responsive cornering on dry sections, while the Ventus Z210 excelled in the wet, offering outstanding water dispersion and reliable traction on slippery surfaces.

This technical partnership underpinned a thrilling victory for TOYOTA GAZOO Racing’s Sébastien Ogier, who secured his sixth win of the season by a narrow margin of 11.6 seconds. This result tightens the drivers' championship, moving Ogier to within three points of his teammate Elfyn Evans and leaving the title fight completely open.

All eyes now turn to the inaugural Rally Saudi Arabia, the first WRC event in the Middle East in over a decade. Scheduled for 25–29 November in the Jeddah region, the season finale will introduce a starkly different challenge. Crews will face extreme heat, abrasive surfaces and a mix of high-speed desert plains and rocky tracks, where tyre durability and cooling performance will be decisive factors in crowning the 2025 champion.

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Iochpe-Maxion said its wheels division, Maxion Wheels, will expand its light vehicle aluminium wheel business in South America, including moving existing production assets to Brazil and acquiring a majority stake in Argentina’s Polimetal.

The company said it has purchased a 50.1% shareholding in Polimetal, a long-standing supplier of aluminium wheels to automotive manufacturers in Argentina. The transaction will be submitted to the local competition authority for approval.

“Passenger car sales continue to rise across South America, with our wheels business, especially light vehicle aluminum wheels, continuing to gain share in Mercosur,” said Pieter Klinkers, President and CEO of Iochpe-Maxion.

“To address this growing market and corresponding aluminum wheel demand, Maxion Wheels is implementing three strategic initiatives. First is the utilisation of our global operations, together with our domestic forces in Brazil, to support the immediate additional demand. Second is the redeployment of existing global assets to our two Brazilian light vehicle aluminum wheel plants in Santo André and Limeira. And lastly and most strategically, we are proud to announce a formal partnership in Argentina through Polimetal. They have been a long-term strategic- and well-respected supplier of aluminum wheels to OEMs producing in the local market,” he added.

The redeployment of equipment will expand production capabilities at Maxion’s Brazilian plants, the company said, in a move expected to bolster supply to carmakers across the region.

Klinkers said the company’s measures are aimed at ensuring service levels and output keep pace with demand. “We are confident our strategic actions in South America are putting in place the level of service and high-quality wheel output our customers need to meet both their short- and long-term demands,” he said.

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Dunlop Tyres South Africa has appointed Marcia Noxolo Veronica Mayaba as its new commercial director, effective November 2025, as the company moves to sharpen its strategic execution in sales, retail, marketing and technical services.

Mayaba, one of South Africa’s most prominent automotive executives, brings decades of leadership experience and a resume marked by industry firsts including becoming the country’s first Black female CEO in automotive retail. Her previous roles span senior positions at Eqstra Fleet Management, Isuzu Motors South Africa, Lindsay Saker VW and Audi and Barloworld’s multi-brand operations.

The move forms part of Dunlop’s medium to long-term growth agenda as it competes for market share in a tightening industry landscape.

Lubin Ozoux, CEO of Dunlop Tyres South Africa said: “Marcia brings a distinctive  blend of empathy, strategic insight, and commercial acumen. Her passion for developing people, her deep understanding of the automotive ecosystem, and her commitment to ethical leadership align perfectly with Dunlop’s purpose-driven culture. We’re so excited to welcome her to the leadership team and look forward to the impact she will make in driving our business and dealer partnerships forward.”

Mayaba framed the appointment as both professional and personal, citing the automotive sector as a platform for economic mobility. “Dunlop embodies heritage, integrity and resilience, values that deeply resonate with me. My first meeting with Lubin and the Exco immediately felt like a fit a culture anchored in people, continuous improvement and long-term sustainability. Joining Dunlop is not just a career move; it’s a continuation of my purpose to build stronger, values-based ecosystems within the automotive landscape,” Mayaba said.

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Nokian Tyres gathered nearly 100 workshop representatives from five partner companies at the Hakka Ring, its year-round testing facility in Santa Cruz de la Zarza, Spain, to highlight its latest advances in all-season tyre technology and exchange views on market trends and industry challenges. The company said the test center, designed for all-weather performance evaluation, reflects its focus on safety, performance and sustainability throughout the year.

During the event, Iberia Country Manager Luis Miguel Cabanas presented brand updates, new product developments and future strategic direction. Partners were given the opportunity to drive the Seasonproof 2, the company’s newest all-season flagship tyre. Manufactured at Nokian Tyres’ zero carbon emissions factory in Romania, the Seasonproof 2 has been independently tested and verified by TUV SUD, Tyre Reviews and WhatTyre, and utilises up to 38 percent renewable, recyclable and ISCC PLUS–certified materials.

The tyre features the company’s latest innovations aimed at improving traction, precision and efficiency in varying conditions including technology designed to balance summer handling with winter grip, adaptive tread design for better performance in changing weather and a new compound optimised for durability, wet grip and fuel economy.

The event culminated with high-speed test runs on the 7-kilometre oval circuit with 40-degree banked corners, providing what the company described as an impressive demonstration of speed, control and overall driving performance. Nokian Tyres said the showcase strengthened relationships with key partners and reinforced its commitment to leading sustainable innovation in the all-season segment.

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