Kumho ECSTA Sport Secures ‘Very Good’ Rating In Independent Summer Tyre Test
- By TT News
- April 16, 2025
Kumho Tire’s new ultra-high-performance (UHP) tyre, the ECSTA Sport, has been rated ‘Very Good’ in the latest Die Reifentester summer tyre test.
The tyre size used for testing was 225/40R18. Eight tyre manufacturers participated in the test, including well-known names like Goodyear, Bridgestone, Michelin and Continental. Bridgestone and Continental shared the top rating with Kumho's ECSTA Sport. The wet braking results were one of the test's main features. With a stopping distance of only 23.07 metres at 80 kmph, the ECSTA Sport outperformed every other tyre in the test. It was one of just two tyres – the other being the Continental SportContact 7 – to receive the ‘Very Good’ rating in wet handling. In dry weather, the ECSTA Sport also performed admirably. Die Reifentester gave it a ‘Very Good’ grade for dry handling, comparing it to three competitors of premium brands.
Drivers seeking precision handling, robust safety features and high mileage performance are the target market for the ECSTA Sport. The tyre, which comes in sizes 16 to 22 inches, features a new compound blend that improves high-speed stability and reduces stopping distances.
Matthias Bode, Head of Research and Development Europe at Kumho Tire, said, “We are delighted with this result from Die Reifentester. Kumho ECSTA Sport is designed to offer excellent performance for all motorists, including the most demanding drivers, and this test result is an excellent indication that we are on the right course.”
Tony Gangseung Lee, Head of Europe, said, “This test result demonstrates the commitment of Kumho to developing and producing exceptional tyres which offer excellent value to the driving public. I am delighted to see the team’s hard work being so well rewarded in this independent tyre test as we set new performance benchmarks.”
TyreSafe And Good Egg Safety Launch National Partnership To Tackle Child Seat And Tyre Risks
- By TT News
- May 21, 2026
TyreSafe and Good Egg Safety CIC have formed a major national partnership to tackle child seat misuse and vehicle safety together. The collaboration unites the UK’s leading child seat safety organisation with the country’s road safety charity, creating a pioneering programme designed to address both risks at scale. Following a planned pilot with Bradford City Council’s Road Safety Team, the initiative will roll out joint child seat and tyre safety check clinics across the UK using a data-led approach that reflects real-world road risks.
Good Egg Safety’s evidence, drawn from over 45,000 child seat checks, shows that more than 60 percent of child restraints are incorrectly fitted or incompatible, with many involving serious errors that could lead to life-changing or fatal injuries. Simultaneously, unroadworthy or illegal tyres remain a critical but often overlooked factor in many collisions. The partnership directly confronts both hazards by protecting children inside the vehicle while ensuring the vehicle itself is safe for emergency manoeuvres.
Good Egg Safety is known for its government-funded Advanced Child Seat Training Programme, which has accredited hundreds of professionals from police, fire and rescue, public health and local authorities. Unlike awareness-only campaigns, its evidence-based and behaviour-led approach has produced average knowledge increases of over 500 percent among professionals and up to 96 percent retention at six months. The new partnership extends this impact into real-world intervention and prevention.
Joint clinics will offer expert child seat checks, identification of high-risk installations, tyre safety inspections including tread depth and pressure and practical pre-journey advice. This whole-vehicle safety model aligns with the UK’s Safe System approach. The partnership will be showcased at the TyreSafe National Briefing in June 2026 and the Road Safety GB National Conference in November 2026, where early findings and national rollout plans will be presented. By combining training, community engagement and hands-on checks, the programme provides one of the most scalable and effective interventions available to protect children on UK roads.
Stuart Lovatt, Chair of Tyresafe, said, “This partnership with Good Egg Safety CIC represents a significant step forward in our shared ambition to reduce avoidable road casualties. By combining expertise in child seat safety with tyre safety checks, we are addressing two critical but often disconnected risk factors in a practical, evidence-led way. The planned pilot in Bradford, followed by national rollout, will allow us to better understand real-world vehicle safety issues and intervene directly with families at the point of need. Working together in this way strengthens the Safe System approach and has the potential to make a measurable difference in saving lives and reducing incidents on UK roads.”
Janis James MBE, CEO, Good Egg Safety CIC, said, “For too long, road safety messaging has treated risks in isolation. In reality, a correctly fitted child seat cannot compensate for a vehicle that cannot stop safely – and safe tyres cannot protect a child who is incorrectly restrained. This partnership is about bringing those two critical elements together in a way that is practical, evidence-led and capable of saving lives at scale.”
Alison Lowe OBE, Chair of the West Yorkshire Vision Zero Board, said, “The fact that two thirds of children are at risk travelling in unsafe seats is deeply troubling. Being a nana myself, I made sure to make use of the Good Egg Safety service and I am very glad that I did. We have worked with them for a number of years to run child car seat checking events. I am pleased to say that another 50 sessions will be taking place over the coming months in West Yorkshire as part of our work to reduce road deaths and serious injury to zero by 2040.”
AZuR To Unveil Alarming Retreading Survey At THE TIRE COLOGNE On 10 June
- By TT News
- May 21, 2026
The Alliance for the Future of Tires (AZuR) is set to publicly unveil new survey findings on 10 June at THE TIRE COLOGNE 2026, located in Hall 7.1 at booth C031 B038. The data reveals a European retreading industry in distress, with three-quarters of international survey respondents characterising the current situation as either critical or declining. Cheap new tyre imports are cited as the primary driver of mounting price pressure.
Conducted in spring 2026 among European tyre and retreading firms and experts, the survey aimed to assess real-world market conditions, success factors and political hurdles. Results show a deeply contradictory landscape: while retreading is acknowledged as a key circular economy technology for climate and resource protection, cheap imports, high energy costs and weak policy support are squeezing businesses. Nearly half of participants describe the industry as under severe pressure, with German players notably pessimistic, though a few see a growing market.
Respondents still see major potential through lower total cost of ownership, high casing quality and closer cooperation among fleets, retailers and retreaders. Cost-per-kilometre models, professional tyre management and transparent environmental, social and governance documentation are highlighted as crucial future strategies to prove economic and environmental benefits.
A strong political appeal emerged, with 88 percent of participants urging green procurement and more public funding. They call for binding sustainability criteria in public tenders, improved regulations and equal treatment of retreaded tyres in European ESG and taxonomy systems. France and Scandinavia are cited as models due to their eco-taxes and national circular economy collaborations. The full results will be discussed at AZuR’s event ‘The Future is retreaded!’ on 10 June at THE TIRE COLOGNE.
Superteam Wheels Launches Ultra SL SE All-Scenario Wheelset
- By TT News
- May 21, 2026
Superteam Wheels, a prominent Chinese manufacturer of carbon fibre bicycle wheelsets, has introduced a new flagship carbon fibre wheelset, the Ultra SL SE, designed to resolve the performance trade-offs faced by road cyclists. Riders have long been forced to choose between lightweight designs lacking stiffness or rigid wheelsets too heavy for long distances. The new model integrates mature Chinese manufacturing with DT180 hubs, carbon spokes and aerodynamic optimisation for professional racing, training and casual riding.
Unlike single-function wheelsets, the Ultra SL SE is engineered for full-scenario adaptability. Weighing only 1,210 grammes, the wheelset achieves a lightweight breakthrough without compromising rigidity. The DT180 hubs enable direct power transmission for sprinting, climbing or cruising. The wheelset adapts seamlessly to flat roads, rolling terrain and climbs.
Compared to the classic H2 model, the Ultra SL SE brings three major upgrades: lighter weight, DT180 hubs and a redesigned circular rim. It retains H2’s stiffness and shark fin bionic aerodynamics. At 40 kmph, wind resistance drops by 17.62 percent.
The 51-millimetre front rim and 48-millimetre rear rim create a three-millimetre difference. The higher front rim enhances stability and resists crosswinds, while the lower rear rim reduces drag. This design balances controllability and aerodynamics.

Superteam selected DT180 hubs for their precision and low rolling resistance, combined with carbon spokes. The Ultra SL SE delivers professional race-level performance at a friendly cost, offering lightweight portability, rigid power transmission and all-scenario adaptability.
Falken Named Finalist For Inaugural BRV Service Award
- By TT News
- May 21, 2026
Falken has advanced to the final round of the first-ever Service Award, a new distinction created by the Federal Association of Tyre Retailers and Tyre Repairers (BRV) based in Bonn. As a brand operating under Dunlop Tyre Europe GmbH, Falken now competes alongside two other undisclosed nominees for a prize designed to highlight outstanding trust-based partnerships and superior service within the passenger car and light commercial vehicle tyre sector.
A comprehensive survey of over 250 BRV member companies drove the selection process. Between early March and mid-April, participating retailers cast online votes evaluating criteria such as on-time delivery reliability, logistics and ordering efficiency, commercial terms, customer service responsiveness and the quality of sales, marketing and training support. The results placed Falken among the three finalists, signalling strong approval from the specialist tyre trade.
The eventual winner will be revealed on 8 June 2026 at a ceremony held during the BRV General Meeting in Cologne. That announcement will formally close the inaugural competition, with Falken remaining in contention for the top honour.
Thomas Langer, Sales Director Germany, Dunlop Tyre Europe GmbH, said, “Being nominated for the BRV Service Award means a great deal as it is decided by the specialist tyre trade. It confirms our commitment to offering Falken partners not only reliable and safe products, but above all, dependable service, tailored support and a genuine partnership-based collaboration. This feedback motivates the whole team to remain focussed on serving our loyal customer base.”


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