Kumho Tire’s new ultra-high-performance (UHP) tyre, the ECSTA Sport, has been rated ‘Very Good’ in the latest Die Reifentester summer tyre test.

The tyre size used for testing was 225/40R18. Eight tyre manufacturers participated in the test, including well-known names like Goodyear, Bridgestone, Michelin and Continental. Bridgestone and Continental shared the top rating with Kumho's ECSTA Sport. The wet braking results were one of the test's main features. With a stopping distance of only 23.07 metres at 80 kmph, the ECSTA Sport outperformed every other tyre in the test. It was one of just two tyres – the other being the Continental SportContact 7 – to receive the ‘Very Good’ rating in wet handling. In dry weather, the ECSTA Sport also performed admirably. Die Reifentester gave it a ‘Very Good’ grade for dry handling, comparing it to three competitors of premium brands.

Drivers seeking precision handling, robust safety features and high mileage performance are the target market for the ECSTA Sport. The tyre, which comes in sizes 16 to 22 inches, features a new compound blend that improves high-speed stability and reduces stopping distances.

Matthias Bode, Head of Research and Development Europe at Kumho Tire, said, “We are delighted with this result from Die Reifentester. Kumho ECSTA Sport is designed to offer excellent performance for all motorists, including the most demanding drivers, and this test result is an excellent indication that we are on the right course.”

Tony Gangseung Lee, Head of Europe, said, “This test result demonstrates the commitment of Kumho to developing and producing exceptional tyres which offer excellent value to the driving public. I am delighted to see the team’s hard work being so well rewarded in this independent tyre test as we set new performance benchmarks.”

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Yokohama Tire has renewed its environmental collaboration with the Surfrider Foundation’s North Orange County chapter through a recent coastal cleanup initiative at Seal Beach in Southern California. The joint effort resulted in the collection of dozens of refuse bags, with the total haul of hazardous waste exceeding 100 pounds (approximately 45.36 kg) removed from the local shoreline.

This beach restoration project represents the latest activity in a three-year partnership between the tyre manufacturer and the nonprofit organisation. The initiative falls under Yokohama’s broader corporate social responsibility framework known as the ‘Caring for our Communities’ programme, which coordinates various philanthropic endeavours.

Beyond the direct cleanup efforts, Yokohama continues to provide material support to the Surfrider chapter, including student club memberships, water quality testing kits, cigarette butt collection canisters and replacement equipment for harbour maintenance. The company maintains similar environmental partnerships with Tread Lightly! and the California State Parks Foundation alongside its ongoing work with Surfrider.

Alan Holtschneider, Senior Director of Marketing, Yokohama, said, “It’s been truly gratifying being a part of Surfrider Foundation’s North OC Chapter ongoing work to protect the environment, especially the beaches and oceans. We continue to volunteer on numerous projects with them, and the successful Seal Beach cleanup was another great example. It’s all part of Surfrider’s ongoing mission to protect and preserve the world’s ocean, waves and beaches for all to enjoy.”

George Manyak, longtime event coordinator for Surfrider Foundation North Orange County Chapter, said, “We really appreciate all the help Yokohama Tire has given us over the years. Their support has made a major impact on keeping our local beaches clean and safe for visitors to experience.”

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Nexen Tire America has unveiled a comprehensive overhaul of its Next Level Associate Dealer Program, introducing structural changes designed to accelerate dealer qualification and enhance reward accessibility. The revised initiative directly responds to dealer input by lowering purchase thresholds and creating new earning opportunities for participants at various stages of engagement with the brand.

Central to the updated framework is a substantial reduction in the quarterly Tier 1 qualification benchmark, which has been decreased by 40 percent from 100 units to 60 eligible tyres per quarter. Additionally, a new introductory earning bracket has been established for dealers purchasing between 1 and 59 qualifying units, granting them USD two per tyre. The programme’s annual True-Up mechanism has also been expanded, allowing dealers who achieve year-end tier qualifications to receive volume bonuses for previous quarters where they initially fell short, with the 2026 annual qualifier reduced to 320 units.

Given the midyear implementation, Nexen has instituted a transitional qualification schedule for 2026, applying the former 100-unit standard to the first two quarters while the new 60-unit tier takes effect for the third and fourth quarters. To commemorate the programme’s relaunch, a Triple Dollars promotion will run from 1 July through 13 September, significantly increasing per-tyre payouts on select patterns, including the N’Blue 4S2, AH5, GTX, HP, CT8, AH7, AH8, N’Fera Sport, N’Priz S, N’Fera AU7, Roadian ATX, Roadian HTX2 and Roadian MTX models.

Participants can monitor their qualifying purchases, tier progression and total earnings through the Next Level online dealer dashboard. Complete eligibility criteria and payout structures are available through Nexen Tire America sales representatives, who can provide detailed guidance on the revised program provisions.

John Hagan, Executive Vice President – Sales, Nexen Tire America, said, “We listened closely to our Next Level dealers, and they have spoken about wanting a programme that makes it easier to qualify and provides more opportunities to earn. These changes deliver on that feedback by opening the programme to more dealers, allowing them to qualify sooner and begin earning rewards faster. We believe the new programme will help dealers grow their business with Nexen and ultimately strengthen our dealer network long term.”

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FALKEN has released a new film titled ‘The Perfect Lap’, offering a gripping behind-the-scenes look at the team's recent campaign in the ADAC RAVENOL 24h Nürburgring. The film arrives following the team's 27th participation in the legendary endurance event, which took place this past May. It meticulously documents the intense operational rhythm within the pit lane and the unforgiving nature of the Nordschleife circuit, set against one of the world's largest motorsport gatherings, attracting over 450,000 spectators.

The documentary underscores the challenge of the 24-hour race, where contenders must execute between 156 and 162 nearly perfect laps to secure victory. Created with automotive film specialists FORMAT67, the production team spent six days capturing footage on the treacherous track. The use of a U-Crane camera rig enabled dynamic tracking shots following the FALKEN Porsche directly on the tarmac, delivering authentic and high-quality visuals.

Emphasising traditional filmmaking, the entire project was executed without artificial intelligence, from location shoots through post-production. This commitment to conventional methods was a deliberate choice to enhance the film's genuine credibility and emotional resonance. The film portrays a team defined by relentless determination, returning annually to pursue ultimate triumph in this iconic race.

Debuting in 1999, the FALKEN Motorsport Team has evolved into a front-running force at the Green Hell. Its greatest achievement remains a podium finish with third place in 2015, and the recognisable Porsche 911 GT3 R continues to be a fan favourite. With a history of ‘Top 10’ finishes and high-profile drivers, the team carries immense ambition, using compelling track footage to tell stories fuelled by emotion and the harsh realities of endurance racing.

Dennis Wilstermann, Marketing Manager, Dunlop Tyre Europe GmbH, which also includes the tyre brand FALKEN, said, “It was particularly important to us to give the film a classic, premium look while maintaining a timeless visual style. The film captures the unique atmosphere and intensity of the Nürburgring 24 Hours while also telling the story of a broader, recurring challenge in motorsport: the pursuit of the perfect lap.”

Evropi Dionysiadou, Brand Communications Specialist, Dunlop Tyre Europe GmbH, and responsible for the production, said, “The concept behind the film is to symbolise precision, passion, teamwork and the relentless drive to extract the maximum performance time and time again – lap after lap, day and night. In this respect, endurance racing and our complex film productions have a great deal in common.”

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The Alliance for the Future of Tires (AZuR) is set to showcase retreaded commercial vehicle tyres as a dual-purpose solution for cost and emission reductions at IAA Transportation 2026. The event, running from 15 to 20 September with a press day on 14 September, aligns with the fair’s central theme of climate-neutral logistics, under the motto ‘WE DELIVER’.

These retreaded tyres deliver equivalent quality, safety, mileage and axle performance when compared to brand-new models while offering a superior ecological profile and a more favourable cost-per-kilometre ratio. Their economic and environmental benefits will be highlighted at Hall 12, Stand A55, drawing attention to their role in sustainable freight operations.

Citing a Fraunhofer Institute UMSICHT study commissioned by AZuR, the retreading process cuts CO2 emissions by over 60 percent relative to new tyre production, saving roughly 135 kilogrammes per truck tyre. This is achieved alongside a two-thirds reduction in raw material usage and a 50 percent decrease in energy consumption, underscoring the process’s resource efficiency.

Manufactured to original design specifications and subjected to rigorous safety checks, retreaded tyres comply with the strict ECE R109 standard. Their capacity for multiple retreading cycles keeps valuable materials in use longer, significantly lowering per-kilometre tyre costs. For fleet operators and forwarders, the AZuR exhibit offers a compelling case for both environmental and financial returns.

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