Maxion Wheels, a leading global wheel manufacturer, in partnership with Iochpe Foundation from Brazil and Savitribai Phule Pune University (SPPU), celebrated the inauguration of the company's first Formare programme in Asia today with a ribbon-cutting ceremony held at the brand-new Formare Learning Centre in Pune, India.  

Formare is a well-established academic scholarship programme for underprivileged youth in Brazil and Mexico. It recently celebrated its 35th anniversary, which is a benchmark in Brazil for providing professional training to economically and socially vulnerable young people. With this inauguration, Formare started its first class in India by selecting 26 EWS students for the two-year academic and industry programme that began with SPPU university classes in July and professional training at Kalyani Maxion Wheels’ manufacturing operation in Pune.

In addition to 100 percent tuition fees being reimbursed, they will receive a uniform, transportation, meals and a monthly stipend. After successfully completing the two-year programme, students will receive a Manufacturing Technology academic diploma.

Marcos Oliveira, President and CEO of Iochpe-Maxion and Chairman of the Board, Iochpe Foundation, commented, “The launch of Formare in India is a special moment for our company – a true testament to Iochpe-Maxion’s dedication to transforming lives through education and opportunity. For more than 35 years, we have successfully connected classroom learning with real-world workplace experiences for thousands of students in Brazil and Mexico and excited now to bring this successful programme and social benefits to India.”

“People and culture are at the centre of everything we do, from the wellbeing and inclusion of our employees to the social and environmental needs of those who live in our communities. The primary objective of Formare is to enhance the employability of underprivileged youth, and in this case, for the Pune region. I’m proud of the company and many Formare volunteers who work tirelessly to create a better shared future for us all,” said Pieter Klinkers, CEO of Maxion Wheels.

Sutheep Ratnabhas, President of Maxion Wheels’ Asia business unit, said, “Unlike other educational scholarship programs in the region, Formare is not focused on moulding students into future employees; instead, we want to give participants an opportunity to succeed in the overall job market. Formare provides job readiness and industry acumen, therefore opening doors to a wide range of employment opportunities upon graduation.” 

Highlighting the leadership and pioneering spirit of Maxion Wheels, Claudio Anjos, President of Iochpe Foundation, said, "Our foundation has worked closely with Maxion Wheels for almost 25 years in Brazil and Mexico. By offering opportunities for education and professional training to young people who really need it, Formare has the power to transform lives.”

“We are honoured to partner with Maxion Wheels in realising this programme and to provide the academic education for the Formare students here at Savitribai Phule Pune University,” said Prof Dr Suresh Gosavi, Vice Chancellor, SPPU. “The programme is unique as the comprehensive benefits alleviate any financial concerns and therefore allow the students to focus wholeheartedly on their education and professional development.”

Comments (0)

ADD COMMENT

Link Copied!

Birla Carbon will present its carbon black solutions at the Global Polymer Summit 2026, scheduled for 28–30 September at the Kentucky International Convention Center in Louisville. The company will exhibit at Booth 417, targeting tyre and mechanical rubber goods (MRG) manufacturers seeking higher performance and reduced environmental impact.

The company’s portfolio spans tyre and MRG applications, addressing durability, strength, abrasion resistance and product life across tyres, belts, hoses, sealing systems and anti-vibration products. Birla Carbon will also feature Continua Sustainable Carbonaceous Material (SCM), a circular carbon range with consistent quality and global availability and Continua Sustainable Carbon Black (SCB), produced from recycled or bio-based feedstocks.

Supported by extensive manufacturing, technical expertise and customer-focused teams across the Americas, Birla Carbon provides reliable volumes, responsive service and tailored solutions. Attendees can meet company experts at Booth 417 to explore its product portfolio, technical capabilities and sustainable offerings.

John Davidson, President – Americas & EMEA, Birla Carbon, said, “The tyre and mechanical rubber goods industries are at an important phase, where performance, supply resilience and sustainability must advance together. The next phase of growth will depend on stronger collaboration across the value chain and the ability to translate innovation into scalable, commercially viable solutions. At Birla Carbon, we are combining our manufacturing network, portfolio strength, technical expertise and regional capabilities to help customers navigate this transition and build more resilient and sustainable businesses.”

Comments (0)

ADD COMMENT

Link Copied!

Michelin has unveiled the X Multi Energy D2 tyre, developed to address the specific challenges of regional haul operations. Fleets in this segment face demanding roads, frequent stop-and-start cycles and escalating fuel expenses that affect both performance and profitability. By blending durability, fuel savings and Michelin’s established performance standards, the new tyre aims to boost fleet productivity while reducing overall operating costs.

The tyre features a revised tread pattern and a new tread compound to better resist tread damage caused by high-torque vehicles and stop-and-go regional driving. It is constructed on Michelin’s Duracore casing, which integrates Infinicoil and Powercoil technologies and benefits from a reinforced bead design known as Duracoil Technology. This casing is engineered to last up to one million miles and support as many as four retreads.

In the effort to curb fuel expenses, the X Multi Energy D2 improves rolling resistance by 9 percent over its predecessor, the Michelin X Multi Energy D tyre, and by 18 percent compared with leading competitors. It also enhances late-life traction, offering 10 percent better wet handling and 16 percent better snow starting traction when worn, giving drivers and operations managers greater confidence on varying roads.

For original equipment manufacturers, the tyre meets Greenhouse Gas standards and supports applicable vehicle carbon-reduction requirements. Designed for regional applications where traction, durability and fuel efficiency matter, it is available in 295/75R22.5 LRG and 11R22.5 LRG and LRH sizes, replacing the X Multi Energy D tyre in those sizes.

Yahn Heurlin, VP of B2B Marketing, Michelin North America, Inc., said, “Michelin is driven by a deep commitment to understanding the needs and challenges customers face every day. This customer-first mindset inspires the development of purpose-built solutions designed to address real-world pain points and help fleets operate more efficiently.”

Comments (0)

ADD COMMENT

Link Copied!

Firestone, a Bridgestone Americas subsidiary, has unveiled the Destination LE4 highway touring tyre as the successor to its best-selling Destination LE3. The new model features a deeper tread depth, an advanced compound and a non-directional tread pattern, delivering longer wear life along with improved wet and light snow performance for year-round driving confidence.

Backed by a 70,000-mile limited warranty, the Destination LE4 is projected in external testing to wear 16 percent longer than its predecessor, 9 percent longer than the General Grabber H/T and 43 percent longer than the BFGoodrich Advantage Control HT. Thinner 3D sipes enhance traction and handling, while internal testing showed wet stopping distances reduced by 8 feet versus the Toyo Open Country H/T II and 4 feet versus the BFGoodrich Advantage Ctrl HT, with dry stopping improved by 8 feet and 2 feet, respectively, plus a 2-foot dry gain over the LE3.

Sustainability gains come through wear-resistance technology, optimised material usage that lowers raw material consumption and enhanced traction technology. Two technical firsts originated at the Bridgestone Americas Technology Center in Akron, Ohio: a high-strength, lightweight carcass architecture using light body plies and steel cords for durability and low rolling resistance despite deeper tread, and advanced compound mixing that improves ingredient consistency for tread wear, handling and wet grip.

Available in 65 sizes for 15- to 22-inch rims, the Destination LE4 covers small CUVs, SUVs, pickups and larger trucks, including the Mazda CX-5, Ford F-150, RAM 1500, Chevrolet Trailblazer and Nissan Armada.

Jeremy Norwood, Chief Engineer, New Product Engineering, Bridgestone Americas, said, “Drivers loved the Firestone Destination LE3 for its comfortable, quiet ride and all-season reliability. With the new Destination LE4, we enhanced those strengths by extending wear life and improving wet-weather handling, delivering dependable performance, confident control and everyday value.”

Comments (0)

ADD COMMENT

Link Copied!

The Yokohama Rubber Co., Ltd. has announced that Y.T. Rubber Co., Ltd. (YTRC), its Thai subsidiary focused on natural rubber processing, earned the Outstanding Provincial-Level CSR Organization Award. The honour formed part of the ‘CSR Award 2026’ initiative run by Thailand’s Ministry of Social Development and Human Security, and the presentation took place on 22 August 2026.

Built around the idea of ‘CSR Partnerships for Sustainable Thailand’, the award programme highlights organisations demonstrating exemplary corporate social responsibility at provincial or metropolitan level throughout the country’s 76 provinces and Bangkok. A total of 92 recipients – among them YTRC, other firms and bodies chosen nationwide and provincial CSR centres – convened at IMPACT Challenger Hall in Nonthaburi Province to collect commemorative plaques.

Governor Jumpot Wannachatsiri (left) presents flowers to YTRC Managing Director Noboru Takita (centre) and Department Manager Supachai Choosuwan at the Surat Thani Provincial Council.

YTRC, established in Surat Thani Province in 2008, has long pursued environmental preservation and dependable ties with nearby communities. Working with the Rubber Authority of Thailand (RAOT), it surveys natural rubber plantations and supplies management assistance to farmers, supporting sustainable procurement of the material. The company further backs agroforestry practices that give rubber farmers steadier incomes while partnering with the Surat Thani Provincial Office of Social Development and Human Security on efforts to nurture constructive community relations.

The recognition reflects YTRC’s continuous community-oriented CSR work and its notable local impact. A special event on 31 August saw the Surat Thani Provincial Council once more acknowledge those contributions, with the governor presenting a celebratory bouquet. Separately, the CSR Center of Surat Thani Province ranked among only nine centres nationwide to win the Outstanding Provincial CSR Promotion Center Award.

Comments (0)

ADD COMMENT

Link Copied!