Maxxis India On Aggressive Growth Track

Maxxis India On Aggressive Growth Track

What is your take on the two-wheeler tyre market in India, considering the current situation?

India is facing the heat of the most unprecedented crisis with the second wave of the COVID-19 pandemic. The automobile industry is witnessing a slump, resulting in a slowdown in the two-wheeler tyre market in India. However, the two wheeler demand in India remains strong in the long term, and we believe the current harsh time will pass soon. We are certain that once the lockdowns are lifted, two-wheelers could become the preferred mode of transportation for many, certainly which will be a boom for the two-wheeler tyre market.

Tyre companies are facing challenges on the manufacturing front due to restrictions being infused by the pandemic situation. How has the company aligned its manufacturing activities to the current situation and is taking care of its employees?

At Maxxis, the employee’s safety has been prioritised over business targets. There was a shutdown for a brief period. To ensure workforce well-being, we have been strictly conducting employee Health check-ups, including RT-PCR tests and compulsory vaccinations for all the staff. Also, we have always been following all government protocols of social distancing, limited workforce, operating in shifts and other safety measures for our employees. 

The manufacturing unit operates under the guidelines drawn by the Ministry of Home Affairs and Gujarat State Government. Currently, employees are working in shifts with full capacity workforce. We intend to augment production as per market demand and the lockdown situation in the country.

Management is also proactively sharing e-mailers with employees, channel partners on safety measures and positive quotes to spread the positive environment. 

Could you highlight the role of digitisation of Maxxis India’s plant in Gujarat and how is it helping in today’s time?

Maxxis lays excellent emphasis on digitisation. It gives us greater control and visibility into each step of the complex manufacturing process, reducing cost and waste and improving overall efficiency.

How does the company see Industry 4.0?

Industry 4.0 will be the key game changer for the Indian manufacturing sector. Industry 4.0 refers to leveraging cyber -physical domains in association with the latest technologies like AI, IoT, Cloud computing, AR, 3D printing, etc., to enhance productivity. Industry 4.0 is already influencing sectors like manufacturing, supply chain management, construction, shipping etc., and shall impact all the aspects of our day-to-day activities. It is truly considered to be a disruptive technology.

Maxxis has always worked extremely hard to implement this strategy into hardware (technology, equipment and machinery in our newly built facilities worldwide) and software (the production, management and quality methods that operate those facilities).

What about sustainability in manufacturing at the plant? 

As a socially responsible corporate, Maxxis has been continually assessing the environmental impact of its activities, products and services that forms the basis of its ‘Global Environmental Policy. 

Our Sanand facility boasts of one of the most effective water stewardship programmes in India. Its efficient Effluent Treatment Plant (ETP) and Sewage Treatment Plant (STP) have accorded the plant its status of a ‘Zero Liquid Discharge’ facility. It discharges no liquid effluent into the surface water, effectively eliminating the environmental pollution associated with treatment. The process also uses wastewater treatment, recycling, and reuse, thereby contributing to water conservation through a reduced freshwater intake. 

The manufacturing unit also has a unique peripheral trench for water conservation. It collects and stores rainwater and further discharges it into the ground through 22 recharge stations rather than completely running off.

On average, Maxxis India recycles around 2,000 cubic metres of water every month, and the residual water after recycling is further used for plantation and cleaning purposes. The increasing groundwater draft caters to its domestic and industrial requirements, rendering most of the unconfined aquifer zone dry.

Following are some of the measures for collection, storage, Handling, and disposal of waste at our Sanand unit:

• We have the Effluent treatment plants (ETP) and Sewage treatment plants (STP) in our facility to treat our wastewater. After treatment of wastewater – Sludge is generated from both plants. Considering the 3’R, we use the entire STP sludge for our in-house gardening purpose. And the sludge of ETP plant – we use to keep it in a scrap yard for getting dry and then we send it to TSDF (Transport Storage Disposal Facility) “Pollution control board’s Authorised waste management companies for landfilling.

• We also have a sound constructed facility of 1800sq.mt for collection, segregation, and storage of all type of waste.

• We are not only focusing on the safe disposal of Hazardous waste; being an ISO 14001 (Environmental Management System) certified Tyre manufacturer company, it’s our moral responsibility to ensure “End use” or “life-cycle prospective” of our products. We are only selling out the Tyres & other Rubber related to waste to Gujarat Pollution Control Board “Authorised Recyclers”. 

We have always been following consistently ethical standards for recycling to encourage a green environment.

How are you preparing for producing and marketing premium tyres?

Maxxis believes that quality speaks for everything, especially for the premium tyres market; no marketing or promotion activities can subdue how a user concludes the experience of using a premium product. We tapped into the market with Hornet 2.0 project with Honda Motorcycles and Scooters India last year by supplying the Extramaxx (M6233/M6234) series. Extramaxx tyres use the world’s strongest Aramid Fibre, and the dual compound technology minimises rolling resistance while improving stability and tyre life. We have also plan to launch extension sizes for the Extramaxx series to cover all significant sports motorcycles running on Indian roads. We will soon launch more tyre series to cover different road applications for the cruising/touring market segment in the coming months.

How is the company widening the partnership with OEMs?

Maxxis has formidable strength in the OEMs market, where our quality and technology enable us to serve our OEM partners better. We have partnered with some of the world largest two-wheeler manufacturers- Hero Moto Corp, Honda Motorcycles and Scooter India Limited, Yamaha Motor India and Suzuki Motorcycles. We are fast expanding our portfolio as per new trends and market demand. 

Will Maxxis India open to cater to the Electric two-wheeler market, which is small but a fast-growing segment?

Maxxis Tyres stand for our steady commitment towards innovation, catering to the future mobility trends across segments. Last year, we launched the M922F, a special edge for tyre designs for electric two-wheelers. The new M922F tyres are built with specialised compound technology, which helped us in producing lighter tyres. This lighter weight in turn reduces energy consumption by five to ten per cent, enhancing the range of an electric two-wheeler.

We are one of the best EV 2W tyre manufacturers globally as we supply tyres to Gogoro in Taiwan and Niu in China; both are the pioneers in EV 2W globally. 

The company plans to have five more plants. Could you elaborate on how will they be technically advanced and cater to future demand?

We are one of the fastest-growing tyre companies in India with a long-term vision to achieve a 15 percent market share by 2026 and set up five manufacturing plants. Owning to the current pandemic situation in the country and keeping in mind the well-being of the employees, the complete utilisation of the existing plant capacity has been put on hold. 

We are evaluating the current market situation and will navigate our strategy as per the future condition.

What are the expansion plans for 2021 – 2022.

On the product front, Maxxis India has various line-up of tyres for sports bike with different applications for road and weather conditions which we will introduce in a very short time. We are evaluating the space of market for more product introduction. Currently, our portfolio covers 82% of market’s users’ scenario and we plan to raise it more than 90% this year.  

Also, The company made an investment of over $400 million in its Sanand plant in Gujarat. We currently employ workforce of 600+ people and are committed to extend manpower to 2000 within five years. Currently, we have used half of the land (106 acres) we got from the Gujarat government for the planned 60,000 units’ capacity. Owing to COVID-19 pandemic, we are carefully evaluating the situation this year and will take appropriate steps to realise our future plans, in the time to come. We have penetrated across all 29 states and eight Union Territories of India and opened an exclusive retail store in Goa to meet the growing demands of our customers.

We are working on new alignments and partnerships with new set of OEMs for the two-wheeler market as well as working on expanding our portfolio for the replacement market.

Following are some of the best-selling products:  

• Maxxplore (M6239/M6240)- Maxxplore is specially designed to cater to riders’ needs having craved for exploration of off-road conditions without compromising speed. It has been built with state-of-the-art advanced rubber compound technology that offers higher strength and outstanding performance in dry/wet conditions. The aggressive big blocks are meant for long-lasting grip without compromising on rider’s safety. Its deep grooves offer better water channelling with excellent performance on the wet surface. Overall, this tyre is suitable for sports commuters having excellent grip, ensuring a comfortable ride with superior safety.                                                                                                               

• M6182- M6182 is perfect for both serious off-roading and city driving. Its powerful directional semi-lug pattern gives great stability whether you are riding in a straight line or attempting a challenging sharp-corner-stunt. This tyre is suited for all weather conditions, be it dry or wet, patchy, or smooth land. 

• M6304- The M6304 is designed for serious off-roaders. Its large tread blocks with deep grooves give more stability, better water channelling and outstanding durability. This tyre is perfect for all geographical and weather conditions and suited for long off-roading drives. 

• M6000/M6000R- The M6000/M6000R is science in design. Its reinforced sidewall strength and computerised tread pattern give rear wheels a whole new definition. Created to challenge wet and dry roads with better speed handling and unwavering stability, the M6000/R takes the joy of riding to a whole new level.

• M6301- The M6301 is designed to take the rough with the wet. Its special Lug pattern treads, with effective water dispersal abilities, manoeuvre wet roads with panache. Take a dry road, and its large tread blocks come into play, giving high surface contact and the stability and power every rider seeks.

• M6305- The M6305 has a special nylon-ply construction design. Its deep tread grooves give better water channelling and great traction on any kind of off-roading terrain. In short, it's durable, stable and dependable.

 

 (TT)

 

Bridgestone Potenza Sport EVO Takes Top Honours In Two Independent Tyre Tests

Bridgestone Potenza Sport EVO Takes Top Honours In Two Independent Tyre Tests

Bridgestone’s Potenza Sport EVO has earned two independent test accolades, strengthening the tyre maker’s standing in the ultra-high-performance segment. The double success spans a victory in What Car?’s summer tyre test and a Recommended award from evo.

In What Car?’s evaluation of 11 summer tyres, the Potenza Sport EVO ranked first. Fitted to a Volvo XC60, it drew praise for predictable handling and secure performance in wet and dry conditions, along with communicative steering suited to a premium performance tyre.

The What Car? results also underscored tyre choice’s safety implications. In wet braking, the Bridgestone stopped 7.3 metres shorter than the Goodride competitor. The publication concluded that the Potenza Sport EVO justified its higher price, highlighting the value of investing in quality tyres.

The evo test delivered further recognition. The Potenza Sport EVO finished second overall but secured the Recommended award and was arguably the standout performer across individual disciplines, taking five first-place finishes. It earned top subjective ratings for polished, effortless behaviour, excelled in wet grip, traction and stability and set the fastest handling-course time, becoming the only tyre to break 51 seconds.

Drew Chapman, Consumer Sales Director, Bridgestone UK, said, "To achieve such outstanding results in two highly respected independent tyre tests is a fantastic endorsement of the Potenza Sport EVO and the engineering that has gone into its development. Winning the What Car? test against 10 other competitors, while also securing evo's Recommended Award and five individual test victories, demonstrates the tyre's exceptional breadth of capability. These results reflect exactly what we set out to achieve with the Potenza Sport EVO; delivering outstanding performance, control and confidence in a wide range of driving conditions. It's hugely rewarding to see that recognised by independent experts."

G&S Tyres Acquisition Takes Citira Into London Metropolitan Area And South East Of England

G&S Tyres Acquisition Takes Citira Into London Metropolitan Area And South East Of England

Citira, a Sweden-based company specialising in circular tyre management, has expanded its UK commercial service network by acquiring G & S Tyres Ltd, a move that also brings a modern retreading facility in the London metropolitan area into the group. The deal advances Citira's push towards a national UK footprint, building on its recent purchase of Redpath Tyres in Scotland and its entry into UK market earlier this year via Tyrefix Group.

G&S's local knowledge, solid reputation and retreading strengths align closely with Citira's circular tyre management model, which covers retreading, rim refurbishment and fleet logistics and is already well established across the Nordics and Poland. The East London site is strategically positioned and employs around 45 people.

A two-generation family firm with more than four decades of service to UK customers, G&S will keep trading under its own name with its existing team. Gary, James and Billy Short will stay involved in the business and take shareholdings in the Citira Group.

Oliver Johnson, Head of UK at Citira, said, “G&S Tyres has earned a strong reputation across the UK through its reliability, service quality and close relationships with the fleets and customers it supports. That reputation provides an excellent foundation for the next stage of growth. Following our acquisition of Redpath Tyres in Scotland, G&S is a further step in our ambition to build a national commercial tyre service network with the best people and businesses in the UK.”

Gary Short, speaking on behalf of the Short family, said, “We are very happy to join a group whose ambitions for the UK align so well with our own. Citira is a great home for G&S and gives us the right platform to support the next generation, spearheaded by James and Billy, as they continue to grow and improve the business.”

Hankook Tyre UK To Showcase Expanded CV Tyre Lineup At RTX Scotland 2026

Hankook Tyre UK To Showcase Expanded CV Tyre Lineup At RTX Scotland 2026

Hankook Tyre UK will exhibit on Stand B40 at RTX Scotland, which returns to Glasgow's SEC on 18–19 November 2026 after a successful 2025 debut. The two-day event brings the road transport industry together for innovation, expertise and networking, and Hankook will showcase its extensive portfolio of Hankook and Laufenn commercial vehicle tyres, designed to meet the evolving demands of today's transport operators.

Bigger than last year, the Glasgow show completes a three-market line-up alongside RTX's flagship Stoneleigh event and its Irish show, bringing the same truck-focused approach to audiences across the UK and Ireland. More than 80 exhibitors, from major truck manufacturers and trailer producers to tyre specialists and workshop suppliers, will take part, with over 7,000 visitors expected to explore developments, attend expert-led seminars, workshops and tech talks, and connect with key professionals.

At the heart of the stand, the SmartFlex range addresses regional and long-distance transport. The AL51 for steering and all-position duties and the DL51 for drive axles deliver up to 20 percent lower rolling resistance on long-haul routes than their predecessors, with consistent performance throughout service life, while the AH51 and DH51 offer dependable grip and braking for regional haulage. All can be regrooved and retreaded to maximise tyre life and cost efficiency. Hankook will also present the 315/80R22.5 Smart Work AM11+ for on- and off-road front-steer operations, the AM15+ all-position tyre, the TH31 all-season trailer tyre, the TH51 with Hidden Groove technology and the Vantra ST AS2 van tyre.

Laufenn, Hankook's associated brand, will display its growing commercial vehicle portfolio, including the Laufenn365 initiative, the LR01 and LR02 for on- and off-road applications, the LR53 drive tyre and the X Fit Van 4S. Drawing on Hankook's development expertise, Laufenn combines value, performance and full retreadability to help cost-conscious fleets manage operating costs and environmental impact. With solutions spanning heavy-duty regional haulage, long-distance transport, mixed-service operations and light commercial vehicles, Hankook's presence lets visitors explore products tailored to their needs and connect directly with the team.

James Misselbrook, UK Truck & Bus National Sales Manager, Hankook Tyre UK, said, “RTX Scotland provides an excellent opportunity to connect with fleets, operators and industry partners, and we're excited to be returning for a second year. The event comes at a significant time for Hankook, as we showcase some of the first 385/65R22.5 trailer tyres produced at our new European TBR manufacturing facility in Rácalmás, Hungary. This major investment underlines our long-term commitment to the European market and reinforces our ability to deliver innovative, high-performance tyre solutions that help fleets maximise efficiency and profitability."

Pirelli Winter Tyres Take Multiple Test Wins Across Europe

Pirelli Winter Tyres Take Multiple Test Wins Across Europe

Pirelli is all set for the winter season with its winter tyre range that is renewed over the past two years. The newly launched Scorpion Winter 3 joins the P Zero Winter 2 for high-performance cars and the Cinturato Winter 3 for saloons and crossovers. The range is available with Pirelli Elect technology for electric vehicles. Independent tests by European organisations have placed Pirelli winter tyres at the front in safety-related areas, while the Cinturato All Season SF3 has recorded four victories and six additional podium finishes.

Winter tyres or suitable equipment are required from 15 November to 15 April. Most winter driving occurs on dry and wet roads. Below 7°C, winter compounds offer more grip than summer compounds, and the tread pattern helps counter aquaplaning and generate traction on snow. Sidewall markings indicate capability: M+S identifies a product for challenging surfaces, while 3PMSF certifies testing in harsh conditions. An appropriate winter driving style includes increased safety distance, avoiding sudden acceleration and reducing brake use in favour of engine braking.

The Cinturato Winter 3 took first place in the 2026 ADAC winter tyre test in size 225/50 R17 against 16 models, earning a highly recommended rating with the best wet score and the highest assessment for driving safety. It won the AvD test in size 225/45 R17 against 15 tyres with a very good rating. It also finished first in the Auto Bild comparison in size 205/55 R16 on a Volkswagen Golf against 14 tyres with an exemplary rating. Podium finishes followed in tests by Auto Express, Auto Bild Allrad and Tyre Reviews, giving six podium finishes in seven tests, including three victories.

The Scorpion Winter 3 debuted with a victory in the alVolante comparison in size 235/60 R18 on an Alfa Romeo Stelvio, ranking first among six winter tyres. Its wet performance, shortest braking distance, fastest lap time and progressive reactions set it apart. It was judged consistent and predictable on snow and balanced on dry roads.

In the annual Auto Bild super comparative test, the P Zero Winter 2 finished on the podium with an exemplary rating, thanks to precise driving behaviour in wet and dry conditions and braking performance on both surfaces. The Cinturato Winter 3, Scorpion Winter 3 and P Zero Winter 2 are available with Pirelli Elect technology on dedicated fitments for Europe's electric vehicle fleet. Elect addresses low rolling resistance for range, acoustic comfort, longer tyre life, grip for immediate torque and a reinforced structure for battery weight.

All-season tyres suit drivers mainly in urban areas covering up to 20,000 km per year without frequent heavy snowfall. Higher mileage, regular mountain travel or high-performance cars generally call for winter tyres. The Cinturato All Season SF3 carries the 3PMSF marking and has four victories in comparisons by Auto Zeitung, Reifentester, Auto Express and Que Choisir, plus six additional podium finishes. The new Scorpion All Season SF3 extends the approach to SUVs.