Hankook has announced that it has been selected as the original equipment manufacturer for the new Mercedes-Benz S-Class across all markets.

Hankook has announced that it has been selected as the original equipment manufacturer for the new Mercedes-Benz S-Class across all markets.

Hankook has announced that it has been selected as the original equipment manufacturer for the new Mercedes-Benz S-Class across all markets.Hankook has announced that it has been selected as the original equipment manufacturer for the new Mercedes-Benz S-Class across all markets.

In a release the company said that it is the “MO” label on the tyre wall that Hankook is particularly proud of, as the two letters stand for “Mercedes Original”. 

Only tyres with this seal are approved as original equipment for a Mercedes-Benz vehicle, which abide by aa criteria in this regard, the release said. A tyre has to fulfill up to 50 criteria to meet the strict quality requirements of the Mercedes-Benz Group in terms of safety, precision and comfort.

Jeongho Park, Executive Vice President and Director of OE Division at Hankook Tyre said, “’We are very proud to be the original equipment supplier for the Mercedes-Benz S-Class, which is considered the absolute top of the luxury segment in the global automotive industry. We see this as confirmation that our products meet the highest requirements across different markets.” 

After Hankook was already represented with a basic tyre on a previous model, Mercedes-Benz has now included Hankook as original equipment manufacturer for a large number of different tyre sizes and types following its approval for the Mercedes-Benz S-Class. For the current luxury saloon car presented in September 2020, Hankook supplies three different tyre types, for summer, winter and all-season in a range of different sizes.

In the European market, the Hankook Ventus S1 evo 3 summer tyres range from size 255/50 R 18 to 285/40 R 19. The Mercedes-Benz Group has approved the Hankook Winter i*cept evo 2 in sizes 255/50 R 18 and 255/45 R 19 as winter tyres for its top model. Hankook said it’s engineers were able to significantly improve the driving behaviour of both tyre types with an aramid hybrid reinforcement belt. 

The Hankook Winter i*cept evo 2 also has a further optimised tread stiffness, which is of benefit in terms of handling and mileage. Moonhwa Hong, Senior Vice President and CTO of OE Development Department at Hankook Tyre said, “During the transition from the first to the second casting, we applied additional cross-braces and a lower tread depth. Narrower, lateral tread grooves and a modified contour on the second upper groove once again brought about measurable progress in terms of noise comfort”. 

The Mercedes-Benz Group uses the “MOE” (Mercedes Original Extended) label to designate runflat tyres with reinforced sidewalls. They can continue to be driven at up to 80 km/h even in the event of a sudden loss of pressure. They guarantee sufficient mobility even in the event of a flat tyre, allowing the driver to get from the motorway or a country road to the nearest Mercedes-Benz dealership for example. 

In the United States, high speed indices play a minor role due to restrictive speed limits. On the other hand, this market, which is very important for the Mercedes-Benz S-Class, has extremely high requirements when it comes to ride and noise comfort. American customers of this luxury model benefit from Hankook Ventus S1 noble 2 in size 255/45 R 19 and in the runflat design. 

The Ventus S1 noble 2 in size 255/40 R 20 is even more comfortable. The “MOE-S” label (Mercedes Original Extended Silent) on the tire wall indicates that the tyre is particularly quiet. In order to meet the stringent noise requirements for this category, Hankook engineers applied Hankook Sound Absorber. This involves integrating a special polyurethane foam plate into the tyre body during the manufacturing process. The plate minimises the vibrations of the air column inside the tyre which are perceived as a particularly unpleasant humming sound. Sound absorber tyres can reduce the peak noise level by five to seven dB(A) and are particularly suitable for ultra-high-performance tires with small cross-sections but large overall resonance cavities. 

Complex simulation tools were used when developing tyres for the Mercedes-Benz S-Class, especially when optimising the pass-by noise. These tools make it possible to precisely compare the values calculated in advance with the actual noise development of prototype tires. While the main part of the development work took place in the high-tech R&D centre Hankook Technodome, which opened in 2016, the engineers mainly used test tracks in Germany, Finland or Spain for practical testing. 

Hankook said it’s engineers also identified potential for improvement in the manufacturing process. The all-season and winter tyres in particular have benefited from a new mold release method. While the even separation of the green tyre and the mold was previously ensured by eight mold sectors with almost identical angles, Hankook now uses nine or eleven sectors with different angles. The result of this is that the tyres now meet the strict uniformity goals of the premium manufacturer even better than before while also boasting more harmonious rolling characteristics. (TT)

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Bridgestone India has joined hands with Sagest (Society for Environment and Agricultural Sustainability) to launch the Nutritional Fruit Orchard Project in Sulawad Village, Madhya Pradesh. This women-led project improves nutrition, fosters livelihood possibilities and supports environmental sustainability. With the help of Bridgestone staff and locals, the orchard, which spans four acres, is home to more than 1,300 fruit trees of more than 15 species. It is grown using sustainable practices.

With a 96 percent survival rate in its first year, the project has enabled women to run a nursery with 1,000 saplings and turn garden waste into organic compost and insecticides, encouraging environmentally responsible farming and generating extra revenue. The ladies who are in charge of the orchard will have a reliable source of income once it is completely developed. By assisting households in growing 251 kitchen gardens, the programme also improves nutrition in Sulawad by guaranteeing that locals have access to fresh, homegrown produce. Frequent training sessions have improved environmental consciousness and community ownership.

This unique project demonstrates multi-stakeholder collaboration – Bridgestone and Sagest lead implementation, the local panchayat provided land, women manage daily operations and a nearby government school assists. By combining environmental conservation, rural development and women’s empowerment, the initiative serves as a replicable model for sustainable corporate-community partnerships.

Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “True sustainability goes beyond business – it’s about empowering communities and protecting the planet. This project shows how women-led, community-driven action can create long-term impact on nutrition, livelihoods and the environment. It’s not just about planting trees; it’s about planting hope, resilience and a better future. This initiative beautifully demonstrates how community-driven, women-led environmental action can improve nutrition, generate income and protect the planet – all at the same time.”

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JK Tyre & Industries, one of the leading tyre manufacturers in the country, has announced the appointment of Sylvain Sagot as Director – Quality.

Sagot comes with over three decades of experience in quality assurance, process excellence and operational leadership in the automotive and tyre industry. A French national, he began his career as a Quality Engineer at Michelin Netherlands in 1991.

In 2004, he worked with Renault as a Supplier Development Consultant and went on to grow to the ranks of Supplier Performance Manager for the Renault Nissan Alliance. He also worked with Alstom and Gajah Tunggal, one of the biggest tyre manufacturers in Southeast Asia as QA General Manager & TBR Plant Head in Indonesia for over three years.

Sagot in his last role was the International Truck Trailer Quality & Product Safety Director at Carrier, where he spent over a decade.

JK Tyre & Industries believes that Sagot with deep expertise in supplier development, quality management systems, product safety, and OEM partnerships in large-scale manufacturing environments, will further strengthen its global operations.

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  - Jitendra Pancholi July 04, 2025 19:47 PM

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Nynas, with its strong commitment to innovation and product sustainability, recently commissioned an independent study to evaluate the environmental impact of its products across four key application areas: transformer oils, lubricating greases, tyres and bitumen binders. Conducted by Future Earth Analytics, LLC, the research revealed that many Nynas products deliver significant sustainability advantages, often surpassing industry performance benchmarks.

The study highlighted several environmental benefits across different applications. In transformer oils, certain Nynas products improve cooling efficiency and energy transmission, reducing energy losses during operation. For tyres, specific Nynas tyre oils contribute to lower rolling resistance, which helps decrease fuel consumption in vehicles. In lubricating greases, the use of naphthenic base oils reduces reliance on lithium – a resource-intensive material – while also cutting energy consumption during production. Additionally, Nynas’ strategic location near bitumen customers minimises transportation distances, thereby lowering associated emissions.

The findings underscore a substantial environmental impact: had customers opted for alternative products instead of Nynas’ offerings in 2023, an additional 740,000 tonnes of greenhouse gas emissions would have been generated. This saving is equivalent to avoiding the consumption of five million barrels of oil.

To assess these benefits, researchers employed a dual analytical framework combining Life Cycle Assessment (LCA) and Net Energy Analysis (NEA). This approach allowed for a detailed comparison of energy savings and emissions reductions across different lifecycle phases, such as cradle-to-gate and use-phase impacts. By focusing on stages where variations occur, the study provided a quantitative evaluation of how choosing Nynas products can lead to measurable energy and emissions savings compared to market alternatives. The results reinforce Nynas’ leadership in delivering sustainable solutions that support a lower-carbon future. 

Marika Rangstedt, Sustainability Manager, said, “The beneficial effects are true not only for our recent circular or renewable products, but also for many of our traditional products. We are leading the way in sustainability and setting new standards for product related environmental responsibility within our industry.”

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Westlake Performance Tyres, a brand of ZC Rubber, has teamed up with German motorsport team Red Bull Driftbrothers as the new official supplier and tyre partner. The company will supply its Westlake Sport RS tyres for the team’s two 1,000 hp BMW M4s.

Munich marketing agency die agentour was the driving force behind the collaboration. The Red Bull Driftbrothers and ZC Rubber have a long-term cooperation that benefits both parties in many ways. Giving the team tyres will help with technical advancements based on driver Elias Hountondji's input, among other things. The collaboration will also help ZC Rubber spread the word about the Westlake brand throughout the European market. Demonstrating the products' and technologies' performance and quality in harsh environments is also a clear signal to the European OEM and replacement market.

This year's ADAC RAVENOL 24h Nürburgring marked the debut of the new collaboration. The Red Bull Driftbrothers created a stir among the record-breaking audience when they performed a display drift in their recently tyred BMW vehicles during the pre-race of the renowned race. The Westlake Sport RS tires were especially taxed by the high track temperatures.

Henry Shen, Deputy General Manager, Zhongce Rubber Group (ZC Rubber), said, “We’re proud to be the tyre partner of Red Bull Driftbrothers. Their trust in WESTLAKE, especially the performance of our SPORT RS on the demanding drift circuit, is a powerful endorsement. This partnership is built on a shared drive to push boundaries, and we’re excited to support their passion with our technology on the global stage.”

Elias Hountondji, driver and engineer of Red Bull Driftbrothers, said, “We are very excited about the partnership with Westlake Performance Tyres and ZC Rubber. Tyres are crucial for our sport. They have to withstand extreme abuse while providing a consistently high level of grip right to the end. The Westlake Sport RS is the perfect choice for this. It is extremely stable across the entire temperature range and the entire tread depth. Even with a very low tread pattern, you still have complete confidence as a driver.”

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