The recently launched fifth-generation Pirelli P Zero UHP tyre has claimed the top spot in an independent comparative test conducted by Tyre Reviews for its standout grip, braking and driving comfort.

The new P Zero performed exceptionally well in a variety of categories when tested with a number of top UHP rivals. The tyre led the industry in wet grip and dry braking, and it performed exceptionally well in both wet and dry handling. Tyre reviews highlighted Pirelli's combination of safety, control and ride comfort, praising its excellent performance in real-world scenarios. The new P Zero received the highest ratings for braking, balance and stability in dry weather. Out of all the tyres that were tested, it had the best stopping power. Wet performance was almost as impressive, with the P Zero winning braking tests and demonstrating good resistance to aquaplaning, especially while turning. Tyre Reviews also praised its quiet and cozy ride, calling it one of the smoothest in its class.

The new P Zero is developed using Pirelli’s most sophisticated design procedures to date. During development, engineers employed proprietary algorithms and artificial intelligence technologies, which led to a revised tread shape and structure. The goal of these modifications is to shorten stopping distances and enhance tyre wear over time. Versions featuring Pirelli's Elect technology, a package designed specifically for electric and plug-in hybrid vehicles, are also available in the range. The company claims that Elect can contribute to a 10 percent increase in driving range.

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China’s Longmarch Group has initiated construction on a substantial tyre manufacturing venture in Egypt, valued at EGP 9.5 billion (EUR 160 million). The official groundbreaking was confirmed on 17 June by the Suez Canal Economic Zone's general authority. The new facility, named Longmarch Tyre (Egypt) Ltd, will be situated within the integrated industrial zone of Ain Sokhna, occupying a sprawling 200,000-square-metre site.

The development is structured as a two-phase project. The initial stage is designed to achieve an annual production capacity of 600,000 units for trucks and buses. Upon completion of the second phase, the plant's total output for these tyres will escalate to one million units per year, alongside an additional annual capacity of 4.5 million passenger car radial tyres.

Production from the Egyptian plant is primarily intended to satisfy local market demand, though the company also has clear ambitions to target export markets across the region and beyond. Longmarch Group’s chairman, Jin Yong Sheng, lauded the investment climate within the Suez Canal Economic Zone, highlighting its strategic location and superior logistical advantages as key factors for the company's expansion.

Established in 2003, Longmarch already operates a production base in Chaoyang, China, and manages a tyre joint venture in Pakistan. The Egyptian project marks a significant milestone in the firm's global strategy, leveraging the economic zone's competitive environment to strengthen its international footprint.

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JK Organisation commemorated the 93rd birth anniversary of its late former President, Hari Shankar Singhania, by hosting blood donation camps across its offices and manufacturing facilities. The initiative drew the voluntary participation of over 8,000 employees from various Group companies, underscoring the conglomerate's steadfast dedication to social responsibility. Prior to donating, all volunteers underwent health screenings for blood pressure, haemoglobin and weight, and each received a certificate of appreciation for their contribution.

The drive served as a tribute to the Padma Bhushan awardee’s enduring legacy, which was marked by a profound commitment to nation-building and societal service. The late leader was instrumental in expanding the organisation’s footprint, overseeing the establishment of new enterprises and the integration of multiple businesses into its burgeoning portfolio.

Enthusiastic involvement was observed across all Group entities, including JK Tyre, JK Paper, JK Lakshmi Cement, JK Agri Genetics, JK Fenner, JK Foods, Delopt, CliniRx Tangent Research Ltd., JK Insurance, Indica Travels, PSRI Hospital and JK Lakshmipat University.

Dr Raghupati Singhania, Vice President, JK Organisation, said, "At JK Organisation, we have always believed that progress is meaningful only when it contributes to the well-being of our surrounding communities and the nation at large. For well over a century, JK Organisation has believed that business growth must go hand in hand with social progress. The blood donation drive organised across JKO Group companies is a meaningful expression of that philosophy and an opportunity to contribute towards a critical healthcare need.”

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Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, has concluded its fourth annual ‘Download the App, Plant a Tree’ campaign, resulting in nearly 59,000 new trees being planted across United States. The initiative, which ran from Earth Day on 22 April through the end of Bridgestone’s Sustainable Business Week on 12 May, encouraged customers of Firestone Complete Auto Care and Tires Plus to transition away from paper-based processes. In partnership with The Nature Conservancy, the company committed to planting one tree seedling for every new download of its mobile applications.

Since the programme’s inception in 2023, the cumulative effort has contributed over 244,000 tree seedlings to a conservation project spanning 3,600 acres. For the second consecutive year, Bridgestone has collaborated with The Nature Conservancy to focus reforestation on flood-prone areas within the Mississippi Delta region, protecting vulnerable farmland. This work builds upon a significant prior contribution, as the company donated over 5,700 acres of Tennessee land to the organisation in 2018, the largest land donation in that chapter’s history.

The mobile applications function as digital glove boxes, enabling customers to schedule appointments, access vehicle histories and review promotional offers. By incentivising digital adoption, BSRO seeks to curtail paper waste across its 2,200 retail locations. Beyond reducing paper consumption, the company’s sustainability strategy incorporates electric vehicle maintenance and charging services, alongside recycling nearly all products and byproducts used in stores.

This reforestation effort supports the Bridgestone E8 Commitment, a framework of eight corporate values guiding sustainability objectives. The campaign exemplifies the company’s dedication to Energy, Ecology and Efficiency, demonstrating how customer engagement drives environmental outcomes. Through these actions, BSRO integrates ecological responsibility into its retail operations and long-term business model.

Marko Ibrahim, President, BSRO, said, “We are proud to see this campaign continue to grow and support Bridgestone’s long-term sustainability goals. By helping expand green space in communities across the country, our stores are demonstrating what it means to live out our Promise to Care.”

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NEXEN TIRE has inaugurated a fully automated logistics centre at its European manufacturing facility in Žatec, Czech Republic. The strategic project significantly boosts the plant’s storage capacity by roughly 57 percent, elevating it from 530,000 to 830,000 tyres.

Spanning 7,104 square metres and rising 51 metres high, the new warehouse employs cutting-edge automation, including RFID-based product tracking and fully automated inbound and outbound systems. These technologies streamline the entire production-to-shipment process, enhancing both operational efficiency and inventory accuracy. Consequently, the European subsidiary gains greater agility to address seasonal demand shifts, ensuring faster and more reliable deliveries that bolster regional customer satisfaction.

Since commencing European production in 2019, NEXEN TIRE has persistently expanded its local presence. The warehouse project, launched in October 2024 following the plant’s second-phase completion, directly supports rising output and underscores the company’s commitment to strengthening supply chain resilience and manufacturing capabilities across Europe.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “This warehouse expansion does more than just increase storage capacity. It is a strategic investment that will strengthen our integrated production and logistics capabilities. By continuously enhancing the operational capabilities of our European plant, we will improve the trust of customers and further accelerate our growth in the European market.”

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