At the end of the day, the most decisive reason for innovation is that on the one hand the customer wants the best in the shortest amount of time and for the lowest price, and on the other hand the manufacturer wants to deliver the equipment as expected while making a profit. Everyone's inputs grow, and we all expect lower outputs. Both parties have fundamentally one thing in common: they want a line with the best parameters and at a good price. For one, it is budget and for the other, profit.
The path is the goal.
A well-prepared journey will help accomplish the goal. The path begins in the preparation and pricing of the project, in the communication of both parties. In modularity, in unification and standardisation. Also, in the use of the right CAD software, PLM system, linking the standing documentation with electrical documentation, with pneumatic documentation, and with hydraulic diagrams. The interconnectedness of PLM, PDM, CRM and ERP is is a necessary basis for success.
But even in this area, there is no need to go into everything headless and at once. Choosing a path is about carefully considering all the steps in assembling an imaginary puzzle. The trajectory in the imaginary pyramid of success does not have to be universal. It must be clearly defined, measurable and strategically defined and based on the vision of advancing society.
Customising incremental sections of a path creates a standard.
There is a lot of talk about I4.0 at the moment and it is being applied a lot. But are we doing it right? Are we following the right procedure?
It is not enough to deploy smart components and collect data from the line, create trends and statistics. Adding a number of sensors to have an almost perfect overview of what is happening on the line, increasing the level of automation and many marketing messages. Yes, marketing is also needed, but with a clear head, because otherwise it will cost us a lot and it will be disproportionate to the amount invested. Alternatively, the return on investment will be long and uninteresting.
FoIA, our company, significantly presents, holds, and understands areas of I4.0. However, it can also apply it correctly. Apply it so that it meets mutual expectations and ensure return on investment.
At the same time, company FoIA learns how to correctly apply the principles of I5.0. How not to create waste neither solid nor social nor urban nor waste from the process. This topic has its author, it is a new concept with fundamental principles so that with I4.0 we do not forget what we produce.
Innovation
As I mentioned, manufacturers of lines and equipment for the rubber industry are under pressure from customers, investors, the industry in which they operate. They are under pressure from new expectations and trends. The effect of this is that, in principle, the production system of semi-finished products for the production of car tyres has not fundamentally changed in recent years. I am not talking about the materials used. I have been working in this industry for 19 years, moving from mechanical design, electrical construction, project management to managerial functions and up to the level of CTO.
I have seen several devices around the world from reputable manufacturers and during my 19 years of experience, as a FoIA representative, I can thoroughly assess that the Tyre Technology Production line has a very conservative approach to new technologies and to changing the principle of thinking.
This is despite the fact that we are inspired by the industries ahead and around us, which are in the context of a huge trend in robotics and automation from other industries much further.
Finding a few trends in production facilities or smart factories or being proud that “we have put a robot on the line” will not make us an innovator.
When creating lines, experience, references and working applications often play a role, and many other aspects that we do not like to interfere with, we are glad that they exist, that it is possible to rely on them.
As manufacturers of machinery and equipment, in addition to our technical knowledge, we must also involve our imagination for non-traditional solutions and the ability to listen to the needs of the end customer.
It is also necessary to take into account the qualitative indicators of the customer. Such as the rolling resistance coefficient of a tyre or the unevenness of tyre wear. Negative parameters can be removed by the concept and functionality of the production line for semi-finished products. It is not correct if only one side deals with the problem of the common product (tyre).
Innovation is evolution.
The advantage of FoIA is an unbiased but experienced view of current solutions, the current process of creating documentation, the current thinking in creating the concept of the production line. The path is different in thinking, in the way of properly investing time in new solutions, effective deployment of R&D capabilities on a strategic path to achieve the goal.
Changing not only the product but also the product creation process. These two parallel branches are so tied that they both must go together like two skis. If one dodges without the other, you will fall. If they go together, they go together safely, correctly, and quickly.
The strategic principle will bring the benefits you expect.
If, as a manufacturer of production lines and equipment, the costs of creating new lines are constantly rising and you are proud of I4.0, innovation, automation and robotics, I dare to say that you do not have the right strategy.
If you, as a manufacturer of car tyres, have increasing cost of purchasing new lines and increasing financial return from them, increasing cost of operation and maintenance, then you do not have the right strategy.
We at FoIA strive to change the way of thinking, to firmly tie the process to products, to apply new trends and to create innovations so that the development of both parties is sustainable and brings the expected effect.
FolA is open to cooperation with machine and equipment manufacturers as well as tyre manufacturers. We can find the right path to the goal that we can determine together. Our job is to find a solution to your company’s product or process problem.
Every cause has a consequence, and every shortcoming has room for innovation.
It is necessary for us to bring new solutions, new technologies and not be afraid to apply and test them. (TT)
PS: After all, even such a multi extruders line is "only" a multi 3D printer…
- Yokohama Rubber
- GEOLANDAR X-AT
- All-Terrain Tyres
- Racing Tyres
- FIA Extreme H World Cup
- Hydrogen-Powered Motorsport
Yokohama Rubber To Power FIA Extreme H World Cup With GEOLANDAR Tyres
- By TT News
- September 12, 2025

The Yokohama Rubber Co., Ltd. has been selected as the official tyre supplier for the groundbreaking FIA Extreme H World Cup, the world's first hydrogen-powered motorsport series. The company will supply its GEOLANDAR brand of tyres for the championship, which is scheduled to commence next month in Saudi Arabia. The company will also continue to supply GEOLANDAR tyres for the Extreme E off-road electric vehicle series, which holds its final event on 4–5 October in Saudi Arabia.
Central to both the Extreme H and Extreme E series is a shared mission to advance sustainability and equality. The championships serve as dynamic platforms to promote environmental awareness and demonstrate cutting-edge technologies while also enforcing a strict mandate for gender parity by requiring each team to field one male and one female driver. The Extreme H series will feature eight international teams operating the Pioneer 25, a cutting-edge hydrogen fuel cell vehicle capable of generating 550 horsepower and accelerating from 0 to 100 kmph in 4.5 seconds. The global significance of this new championship is expected to draw a worldwide television audience across multiple continents.
As the predecessor to Extreme H, the Extreme E series utilised the high-performance all-electric Odyssey 21 vehicle. All teams competing in the new hydrogen series will also participate in this final Extreme E event, marking the conclusion of the electric championship as it transitions towards a hydrogen future.
In alignment with the environmental principles of these series, Yokohama Rubber will provide a specially developed prototype tyre based on its GEOLANDAR X-AT model. This tyre has been engineered with a significantly increased ratio of sustainable materials, comprising 38 percent renewable and recycled content. It has also been fortified with enhanced durability characteristics to withstand the unique demands of heavy hydrogen-powered and electric off-road racing vehicles.
Hankook Tire Unveils Future Mobility Innovations At 'Design Innovation Day 2025'
- By TT News
- September 12, 2025

Hankook Tire is advancing its future mobility leadership through strategic open innovation and collaborative design projects. This effort was showcased at the company’s recent Design Innovation Day 2025, held at its Pangyo Technoplex headquarters. The event serves as a platform to present new solutions integrating sustainability, innovation and design while reinforcing partnerships with global technology leaders.
A major focus was the unveiling of two key outcomes from Hankook’s ongoing Design Innovation Project. The first was ‘Sustainable Concept Tyre’, an embodiment of the company’s ESG vision. Developed using advanced 3D printing technology, it is constructed from renewable and recycled materials. Its distinctive organic design was realised in collaboration with Harvestance using specialised engineering software.
The second reveal was the WheelBot 2, a multi-directional mobility platform developed with robotics startup CALMANTECH. This advanced robotic wheel system, equipped with tri-axial spherical tyres, demonstrates new possibilities for movement. Its potential was illustrated through a live demonstration of the PathCruizer, a two-seater pod concept powered by the WheelBot technology.
Beyond product reveals, the event highlighted Hankook’s commitment to knowledge sharing, featuring a presentation on 3D printing advancements from LG Electronics. These collaborations are central to Hankook’s strategy of strengthening its technology leadership. Since 2012, the company has partnered with world-renowned design universities and technology firms, consistently earning prestigious international design awards and solidifying the premium stature of its global brand.
CEAT Cuts Tyre Prices Across Portfolio Following GST Rate Reduction
- By TT News
- September 12, 2025

Indian tyre maker to pass full benefit of tax cuts to customers from 22 September
CEAT Limited said on Thursday it would reduce prices across its entire tyre range following the Indian government’s decision to cut goods and services tax (GST) rates on tyres, with the full benefit being passed on to customers.
The Mumbai-based tyre manufacturer said new prices would take effect from 22 September, covering commercial, agricultural, passenger vehicle and two-wheeler segments.
India’s 56th GST Council meeting approved significant reductions in tax rates for the tyre industry. GST on new pneumatic tyres was cut to 18% from 28%, whilst tractor tyres and tubes will attract a reduced rate of 5%.
“We thank the Government of India and the GST Council for their timely and progressive decision to rationalise tax rates in the tyre sector,” said Arnab Banerjee, Managing Director & CEO of CEAT Limited.
“The reduced GST slabs will greatly benefit the tyre industry and consumers alike. Not only will it lower the cost of owning and operating a vehicle for customers across various segments, but by making tyres more affordable to replace, it will also make our roads safer.”
Banerjee added the move would “spur formalisation and greater compliance, while also fostering sustainable growth in the sector.”
The GST rate cuts represent a significant policy shift for India’s automotive sector, where high taxation has been a longstanding concern for manufacturers and consumers.
Yokohama Rubber Recognised As ‘DX Certified Business Operator’ By Japan’s METI
- By TT News
- September 12, 2025

The Yokohama Rubber Co., Ltd. has been officially recognised as a DX Certified Business Operator by Japan's Ministry of Economy, Trade and Industry (METI). The designation, which was granted on 1 September 2025, identifies companies that are thoroughly prepared for digital transformation as outlined by the Digital Governance Code.
This certification acknowledges Yokohama Rubber's comprehensive strategy for digital transformation, which is built on three core objectives: advancing business strategy, contributing to sustainability and reinforcing its IT infrastructure. Central to this effort is the company's proprietary AI framework, HAICoLab (Humans and AI ColLaborate), which drives group-wide digital initiatives. These include improving productivity, innovating processes, developing digital talent and building a global cloud-based IT system. The certification confirms that the company's efforts not only meet METI's stringent criteria but also demonstrate appropriate disclosure of information to its stakeholders.
Moving forward, the company said it will continue to leverage data from its entire value chain to adapt to a dynamic business environment. The company aims to enhance customer value, pursue sustainable innovation and transform its corporate culture to strengthen its competitive position and ensure long-term growth.
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