Does post-pandemic lockdowns prompt any priority change for ATMA? Will there be a campaign for greater health safeguards for tyre company workers?

Tyre companies have been at the forefront of maintaining safety standards based on guidelines /advisories during last one year. Tyre companies were perhaps the first to shut down operations when the call for lockdown was given by Prime Minister Narendra Modi last year. It needs to be appreciated that Tyre is a continuous process industry. Sudden shutdown results in huge losses in terms of wastage of raw material and other Work in Progress inventories. Restarting operations involves picking up several pieces involving significant effort. Being a continuous process industry, we could have argued for waiver from the lockdown. However, in appreciation of the real intent of the lockdowns and Tyre Companies being responsible Corporate citizens, aimed at safeguarding lives, went for a shutdown. ATMA has already issued Covid Compliant Standards for the benefit of all tyre plants. Health if its employees including workers has always been a priority with ATMA members, and this will continue to be so going forward.

How do you plan to take cheap tyre import issue to the next level?

Government has introduced certain much-needed measures by curbing indiscriminate import aimed at making the country ‘Aatmnirbhar.’ As we have observed, the imports from China that accounted for the lion’s share in tyre imports in India, have come down significantly after import curbs were initiated. However, it is also being observed that the percentage share of some other countries in total tyre imports in India has gone up substantially. As per the latest tyre import official data, Thailand has displaced China as the largest source of Truck & Bus radial tyres (TBR). Nearly 50% of TBR imported in India in the first three quarters of FY21 are from Thailand. Even in Passenger Car Radials (PCR) imports in India, Thailand has come to account for largest share of 35% in the Apr-Dec’20 period. We are taking up with the Government for all such indiscriminate imports about which the Government has exhorted various sectors to strengthen their domestic manufacturing capacities and capabilities, especially in the automotive space. We are also keenly looking at the measures to further boost domestic production under the PLI scheme for Automotive Sector.

As the automotive sector shows signs of resurgence, how do you foresee the growth of tyre business in India?

After two years of downward trend, things are looking up for the Auto sector in India. Different surveys point to 14 to 18% growth for the Auto sector in FY22. Tyre Industry’s growth is closely linked to Auto sector’s performance and the economic graph. Since economy is also projected to grow at upwards of 10% by different agencies, we expect growth in tyre demand to be in sync with economic and auto sector’s growth. Hopefully tyre imports will remain in check and the growth in demand will be met by Indian manufacturing. The focus on Infrastructure investment by the Government, should lead to higher demand generation in the automobile sector.

The proposed Scrappage Policy is expected to see an increase in new tyre sales. How do you foresee the development? Do you think a similar policy could be implemented for tyres as well?

The new vehicle scrappage policy is a welcome move since it is aimed at phasing out unfit and polluting vehicles from the roads paving the way of boosting the demand for new and environment-friendly vehicles No doubt, the new policy has potential to kick start the revival of the Indian auto sector and the entire automotive value chain including tyres.

The policy with in-built incentives should boost the demand for new and environment-friendly vehicles. It would lead to recovery in Medium & Heavy Commercial Vehicles and its positive demand on tyres which have remained under stress for long and, in the process, also give a fillip to Truck & Bus tyre segment.

Regarding scrappage policy for tyres, any initiative that leads to replacing of worn-out tyres beyond their useful and safe life will be a welcome move. Over the last few years, ATMA & its technical arm Indian Tyre Technical Advisory committee (ITTAC) have been intensely involved in creating awareness on Tyre Care & Road safety through On-ground activations, Tyre clinics, Safety seminars, Mass media messaging, Social media campaigns, Participation at expos, Launching of safety calendars, Animation films and other possible interfaces urging the motorists to replace worn out and poorly maintained tyres before it is too late. Tyre industry is willing to partner in any initiative that leads to replacement of risky worn-out tyres and make the road usage and conditions safer.

The Budget has also focused on bigger infrastructure development and promotion of public transport. What is your take on the readiness of Indian tyre manufacturers to exploit the bigger opportunities?

Tyre industry is ahead of the demand curve. An unprecedented amount of over Rs 50,000 crore was invested across 4-5 years before the pandemic in creating new capacities and R&D. The new capacities are now coming on stream and are geared to meet increased demand borne out of Infra development and other growth drivers. As a vibrant part of Aatmnirbhar Bharat, Tyre Industry has been conscious of its responsibility to the nation and has been investing heavily in new capacities building and research & development. India is one of the few countries that are self-reliant in manufacturing of practically all varieties of tyres.

How does ATMA look to support the uncertainties in the Natural Rubber sector? While looking for easier availability options like new rubber alternatives, will there be any further steps to support the NR sector?

A well-developed and competitive domestic NR sector is very close to Tyre Industry’s heart. The fact remains that domestic production of NR is short of its requirement by over 40%. Rubber Board has certainly made sincere efforts to increase the production and productivity of NR in the country; however significant production- consumption gap continues to exist.

A project for supporting development of new rubber plantations in North East and improving quality of processed forms of rubber has been finalised under the guidance and active mentoring of Mr Piyush Goyal, Hon’ble Minister for Commerce and Industry, Government of India. The project is designed to implement the scheme for developing 200,000 hectares (ha) of rubber plantations in the North Eastern States with financial participation by major tyre companies, represented by ATMA with technical support and coordination by the Rubber Board.

While the NR project looks towards long-term availability of NR, for the short term, Tyre Industry has urged the Rubber Board to help the industry tide over the imminent crisis. (TT)

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TyreSafe has entered a new partnership with Staffordshire Police, reinforcing a joint commitment to improve road safety and reduce fatalities and serious injuries across the county. The collaboration aims to highlight the critical role tyres play in protecting road users by encouraging simple, regular checks of pressure, tread depth and overall condition.

The value of this preventative approach was recently demonstrated during a multi-agency enforcement operation at the DVSA Vehicle Inspection Site in Doxey. Held on 25 August, Operation Doxey involved Staffordshire Police, West Mercia Police, DVSA, Datatag, the Forensic Collision Investigation Unit and TyreSafe. Inspectors directed 30 vehicles into the site, covering leisure vehicles, towing vehicles, light commercial vehicles and goods vehicles.

Seven tyre and wheel-related defects, mechanical risks and pressure discrepancies were identified. These included a tyre cut through to the cord, which received an immediate prohibition notice, a tyre running roughly 30 percent below recommended pressure, an overweight light commercial vehicle with a nail embedded in a tyre and all four tyres underinflated, a significant rear axle pressure imbalance, a missing wheel nut and an 11-year-old tyre. Leisure vehicle owners generally showed good tread awareness, though pressure maintenance remained an issue, while commercial vehicles presented several preventable defects.

Staffordshire has one of UK’s statistically safest road networks, yet serious collisions remain a concern, particularly on single carriageways. Rural bends, changing speed limits and limited visibility add risk, while motorcyclists and vulnerable road users are disproportionately affected. Common factors include failing to look properly, misjudging speed or path and driving too fast or carelessly. TyreSafe now works with over 260 organisations, and this partnership encourages Staffordshire motorists to make tyre checks routine.

Stuart Lovatt, Chairman, TyreSafe, said, “We are delighted to welcome Staffordshire Police as a TyreSafe partner. While Staffordshire has a strong road safety record, every serious collision has potentially devastating consequences for those involved, their families and their communities. The recent Operation Doxey enforcement activity demonstrates exactly why preventative vehicle maintenance matters. Across just 30 vehicles, inspectors identified a number of serious tyre and wheel defects, including a tyre cut to the cord, significantly incorrect tyre pressures, an embedded nail, a missing wheel nut and a tyre that was 11 years old.

“These findings are a powerful reminder that problems are not always obvious from behind the wheel. Simple checks before a journey can help identify issues before they become a danger on the road. Different roads present different challenges, particularly rural and single carriageway roads where the consequences of losing control or being unable to stop safely can be especially severe. Road safety requires a collective effort, and partnerships such as this are incredibly important. By combining the reach and expertise of Staffordshire Police with TyreSafe’s specialist knowledge and campaigns, we can help more road users understand the simple but crucial role their tyres play in keeping themselves and others safe.”

Police Sergeant Adam Van de Sande, Staffordshire Road Crime – Proactive & Harm Reduction Team, said, “Keeping people safe on Staffordshire’s roads requires everyone to play their part. We are committed to working with partners to reduce the number of people killed and seriously injured on our road network. Operation Doxey demonstrated the value of partnership working, with officers, vehicle examiners and road safety specialists able to identify a range of defects and safety issues before those vehicles continued their journeys.

“Vehicle safety is an important part of that responsibility, and tyres are fundamental to a vehicle’s ability to stop, steer and maintain grip. We are pleased to be working with TyreSafe to raise awareness and encourage motorists to make regular tyre checks part of their routine vehicle maintenance. Our message to road users is simple: don’t wait for something to go wrong. Take a few minutes to check your vehicle and make sure it is ready for the road.”

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The AZuR Network has been honoured with the German Award for Sustainability Projects 2026 in the C2C/Recycling category for its ‘Retreading: Climate Protection on Wheels’ project. The recognition highlights the network's efforts to expand tyre retreading across Germany and Europe, thereby extending the useful life of tyres. Retreading works by reusing a suitable used tyre casing and applying a fresh tread, keeping a substantial share of the original tyre in circulation.

A life cycle assessment commissioned by AZuR and carried out by the Fraunhofer Institute UMSICHT compared retreaded tyres with equivalent new ones. Under the conditions examined, producing a retreaded truck tyre generated roughly 135 kilogrammes less greenhouse gas emissions, a reduction exceeding 60 percent. The process also reuses considerable portions of the existing tyre casing, reinforcing its environmental advantages.

The jury underscored the project's scalability and its relevance to the industry. Official documentation further noted the political integration of the topic as a key strength, with the EU taxonomy confirmation in 2025 representing a tangible milestone. The award places AZuR among well-known companies and innovative projects, including a climate protection cooker initiative in Cameroon, a capsule-free coffee system and a mental health awareness campaign.

Knauf secured first place in the same category with its circular gypsum supply chain, while Schmitz Cargobull led the Mobility and Logistics Solutions category. Other first-place winners included DEKRA, Hansgrohe, Pfleiderer Germany and SBRS. Presented by DISQ with ntv and DUP UNTERNEHMER under Brigitte Zypries' patronage, the 2026 edition saw 433 nominations, with 46 organisations recognised across 19 categories on 17 September in Berlin.

Christina Guth, Network Coordinator, AZuR, said, “This award belongs to our entire network. Retreading only works when many stakeholders collaborate along the value chain – from certified end-of-life tyre recyclers, tyre manufacturers and retreaders to retailers and fleet operators, all the way to academia. The award highlights the potential of using high-quality tyres for longer and keeping their casings in circulation.”

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Birla Carbon will present its carbon black solutions at the Global Polymer Summit 2026, scheduled for 28–30 September at the Kentucky International Convention Center in Louisville. The company will exhibit at Booth 417, targeting tyre and mechanical rubber goods (MRG) manufacturers seeking higher performance and reduced environmental impact.

The company’s portfolio spans tyre and MRG applications, addressing durability, strength, abrasion resistance and product life across tyres, belts, hoses, sealing systems and anti-vibration products. Birla Carbon will also feature Continua Sustainable Carbonaceous Material (SCM), a circular carbon range with consistent quality and global availability and Continua Sustainable Carbon Black (SCB), produced from recycled or bio-based feedstocks.

Supported by extensive manufacturing, technical expertise and customer-focused teams across the Americas, Birla Carbon provides reliable volumes, responsive service and tailored solutions. Attendees can meet company experts at Booth 417 to explore its product portfolio, technical capabilities and sustainable offerings.

John Davidson, President – Americas & EMEA, Birla Carbon, said, “The tyre and mechanical rubber goods industries are at an important phase, where performance, supply resilience and sustainability must advance together. The next phase of growth will depend on stronger collaboration across the value chain and the ability to translate innovation into scalable, commercially viable solutions. At Birla Carbon, we are combining our manufacturing network, portfolio strength, technical expertise and regional capabilities to help customers navigate this transition and build more resilient and sustainable businesses.”

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Michelin has unveiled the X Multi Energy D2 tyre, developed to address the specific challenges of regional haul operations. Fleets in this segment face demanding roads, frequent stop-and-start cycles and escalating fuel expenses that affect both performance and profitability. By blending durability, fuel savings and Michelin’s established performance standards, the new tyre aims to boost fleet productivity while reducing overall operating costs.

The tyre features a revised tread pattern and a new tread compound to better resist tread damage caused by high-torque vehicles and stop-and-go regional driving. It is constructed on Michelin’s Duracore casing, which integrates Infinicoil and Powercoil technologies and benefits from a reinforced bead design known as Duracoil Technology. This casing is engineered to last up to one million miles and support as many as four retreads.

In the effort to curb fuel expenses, the X Multi Energy D2 improves rolling resistance by 9 percent over its predecessor, the Michelin X Multi Energy D tyre, and by 18 percent compared with leading competitors. It also enhances late-life traction, offering 10 percent better wet handling and 16 percent better snow starting traction when worn, giving drivers and operations managers greater confidence on varying roads.

For original equipment manufacturers, the tyre meets Greenhouse Gas standards and supports applicable vehicle carbon-reduction requirements. Designed for regional applications where traction, durability and fuel efficiency matter, it is available in 295/75R22.5 LRG and 11R22.5 LRG and LRH sizes, replacing the X Multi Energy D tyre in those sizes.

Yahn Heurlin, VP of B2B Marketing, Michelin North America, Inc., said, “Michelin is driven by a deep commitment to understanding the needs and challenges customers face every day. This customer-first mindset inspires the development of purpose-built solutions designed to address real-world pain points and help fleets operate more efficiently.”

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