Nokian Tyres’ Innovative Winter Tyre Marks 90th Anniversary Milestone

Nokian Tyres

Nokian Tyres will celebrate the 90th anniversary of its innovation the - winter tyre. The company states it invented the world’s first winter tyre in 1934, and 90 years later it has continued to be the pioneer of safe winter driving. The winter tyre continues to be reinvented to meet the demands of modern drivers and changing conditions.

The company invented the world’s first winter tyre to tackle the harsh Finnish winter. Prior to the invention there were no tyres suitable for winter driving: tyres had a smooth surface and required snow chains on top of them for grip in winter. The winter tyre on the other hand featured a rough tread pattern for grip and traction, and the tread pattern was also designed open enough to clean itself of snow while driving, enabling a safe journey on winter roads.

The world’s first winter tyre Kelirengas, weather tyre, was mostly designed for trucks, and two years later, in 1936, a further improved design specifically for passenger cars, Lumi-Hakkapeliitta, Snow-Hakkapeliitta, were introduced. To meet the demands of slippery roads, caused by the increased number of vehicles and ploughing, Lumi-Hakkapeliitta featured small suction cups to prevent slipping on icy surfaces. Nearly 90-years later, the Nokian Tyres Hakkapeliitta is one of the world’s best-known winter tyre brands.

In the early 1960s, studs were introduced into the design, creating yet another innovation for safe winter driving.

Nokian Tyres states that winter tyre continue to be one of the most important pieces of safety equipment for winter driving is as relevant today as it was 90 years ago. The modern winter tyre features a mix of about 100 different raw materials, roughly three times more than the winter tyre in the 1930’s, including both renewable and recycled raw materials.

Teemu Soini, VP – Innovations and Development, Nokian Tyres said, “The winter tyre taught us that we can ensure safety by keeping ahead of the challenges. As the world keeps on changing, so do the challenges. In these 90 years, the weather conditions have changed, new materials have been innovated, and product development has taken leaps towards creating more and more sustainable tyres.” 

“The two main areas of our innovation and development are safety and sustainability, and especially in winter tyres safety is a priority,” added Soini.

The modern winter tyre relies on decades of product development and innovation work. Continuous testing in real winter conditions for example in Nokian Tyres’ test centre in Finnish Lapland makes sure that the tyres from the inventor of the winter tyre will be able to safeguard drivers in all conditions.

Marko Saari, VP – Product Management, Nokian Tyres said, “Different driving conditions call for different types of winter tyres, as winter conditions vary greatly depending on the area and its climate: in Central Europe, winter has more rain, whereas in Scandinavia roads are covered in snow or ice. That’s why Nokian Tyres tailors its winter tyres according to the conditions of the area they are meant to be driven in.”

In addition to the varying winter driving conditions, development in vehicle technology affects the development of winter tyres.

“For example, tyres for EVs need to carry heavier loads because of the extra weight of the battery and instantly respond to the high-torque power. Our starting point is that all our products make driving safe no matter what car you drive. Testing has remained a key to ensure tyre performance to meet the needs of modern drivers,” says Saari.

At present, Nokian Tyres manufactures winter tyres for the Nordic market and for North America in its factory in Finland, and tyres for Central Europe will be manufactured in its factory in Romania.

Michelin Launches Locally Manufactured Primacy 5 Tyre In India

Michelin Launches Locally Manufactured Primacy 5 Tyre In India

Michelin has introduced the MICHELIN Primacy 5 in India, marking a pivotal development for the tyre manufacturer as it represents the first passenger car tyre produced locally by the company. This new premium offering is specifically engineered for sedans and sport utility vehicles, signifying an important progression in Michelin’s operational footprint within the Indian automotive market.

The latest tyre is designed to accommodate the varied powertrains present in the contemporary automotive landscape, serving internal combustion engine vehicles, hybrids and electric vehicles equally. Through the application of sophisticated tread pattern optimisation and next-generation rubber compounds, the Primacy 5 aims to provide a balance of enduring safety, ride comfort, responsive handling and enhanced energy efficiency.

Performance metrics for the new tyre demonstrate substantial advancements in safety and durability. Compared to its direct competitors, the Primacy 5 offers considerably shorter wet braking distances for both new and worn tyres, along with improved dry braking performance. It also provides an eight percent increase in overall mileage over its predecessor, the Primacy 4ST, achieved through the integration of EverTread and EverGrip technologies that sustain grip throughout the tyre’s lifespan. Additionally, the tyre sets a new standard for ride comfort with a nine percent better comfort score than rivals, attributed to a noise-attenuating tread pattern, while also delivering a six and a half percent improvement in energy efficiency.

Having received the Tyre of the Year 2025 accolade at the Tire Technology International Awards, the Primacy 5 is slated for commercial release starting August 2026. Upon launch, it will be accessible to customers through Michelin’s own retail network and a nationwide distribution channel of approximately 800 authorised dealers.

Shantanu Deshpande, Managing Director, Michelin India, said, “India’s premium mobility landscape is evolving rapidly with growing demand for high-performance, safe and sustainable tyre solutions across sedans, SUVs and electric vehicles. The launch of the Made-in-India MICHELIN Primacy 5 marks a significant milestone for Michelin in the country and reflects our commitment to delivering products that are tailored to the needs of Indian consumers. Manufactured in India for Indian drivers, the Primacy 5 has been developed and tested on the vehicles most driven in the country, benchmarked against leading competitors, and validated by an independent testing agency. By combining Michelin’s latest global tyre technologies with local manufacturing expertise, the Primacy 5 is uniquely positioned to meet the evolving expectations of Indian motorists for superior safety, longer tyre life, enhanced comfort, energy efficiency and everyday performance. India continues to be a key growth market for the Michelin Group, and as we expand our retail presence and strengthen our manufacturing and service ecosystem in the country, we remain committed to bringing world-class mobility solutions closer to our customers while contributing to India's manufacturing ambitions.”

VMI Elevates Sustainability Ranking With Prestigious EcoVadis Platinum Medal

VMI Elevates Sustainability Ranking With Prestigious EcoVadis Platinum Medal

VMI has secured the prestigious EcoVadis Platinum Medal, the highest possible distinction within the internationally recognised sustainability benchmark. This coveted recognition positions the Dutch company within the top one percent of all enterprises evaluated globally, a ranking determined by rigorous analysis of environmental practices, ethical conduct, labour and human rights standards and sustainable procurement policies.

This year’s Platinum accolade represents a significant advancement from the Gold rating VMI earned in 2025, underscoring a dedicated trajectory of enhanced corporate responsibility. The upgraded status highlights the organisation’s persistent drive to elevate its ecological and social governance benchmarks beyond its previous high standards.

The momentum behind this elevated rating stems from several key corporate initiatives launched over the past year. These include the institution of the enterprise-wide ‘We green it together’ programme, designed to empower diverse teams to achieve specific sustainability objectives, alongside the formal adoption of the VMI Sustainability Manifesto, which articulates long-term aspirations. The recent publication of the 2025 Sustainability Report further complements these efforts by transparently detailing the company’s measurable progress against its established targets.

Harm Voortman, President and CEO of VMI Group, said, “Receiving the EcoVadis Platinum Medal is a proud milestone for VMI and we share this medal with all our employees around the world. This recognition reflects the progress we have made in integrating sustainability into every aspect of our business. From designing more sustainable machines together with our customers to working closely with our suppliers, we continue to improve the sustainability of both our products and our operations. While we are proud to have progressed from Silver to Gold and now Platinum, we see this as a milestone in our journey to build a sustainable future.”

Hankook iON Race Proves Critical In Chaotic Tokyo E-Prix Double-Header

Hankook iON Race Proves Critical In Chaotic Tokyo E-Prix Double-Header

Hankook Tire, the exclusive tyre supplier for the ABB FIA Formula E World Championship, played a central role in the season’s pivotal Japanese double-header. As the official race tyre for all competitors, the company’s iON Race compound was put to the test under extreme and shifting conditions during Rounds 14 and 15 of Season 12 at the 2026 TDK Tokyo E-Prix.

The weekend’s on-track action produced two dramatic winners. CUPRA KIRO’s Dan Ticktum snatched victory in Round 14 with a last-corner overtake on Jake Dennis, while Nick Cassidy completed the podium. The following day, Mahindra Racing’s Nyck de Vries claimed Round 15, finishing ahead of Cassidy and Dennis, who secured second and third respectively. The entire paddock also observed a period of remembrance for the late Cyril Blais.

The 2.575-kilometre temporary circuit, featuring 18 corners and situated around Tokyo Big Sight, hosted its first-ever night races, drastically altering track conditions from practice to competition. Unstable weather compounded the challenge, with a Sunday thunderstorm cancelling Free Practice 3 and leaving a damp, drying surface for Round 15 that demanded constant adaptation in tyre warm-up and strategy.

Throughout the weekend, Hankook’s iON Race tyre demonstrated reliability across the evolving grip levels and temperature swings. Following the Tokyo results, Dennis retains the championship lead with 146 points, narrowly ahead of Mitch Evans and Pascal Wehrlein. The title battle remains fiercely contested and will be resolved at the season-ending Hankook London E-Prix double-header on 15–16 August.

Manfred Sandbichler, Senior Director, Hankook Motorsport, said, “Bringing Formula E night racing to Tokyo for the first time made this a distinctive weekend and one of the more unusual tyre assignments of our season. The contrast between afternoon running and the 20:05 races shaped how teams prepared for both events, and the iON Race managed that transition and the changing weather conditions well, delivering consistent and predictable performance as the circuit cooled through the evening.”

Tegeta Green Planet Champions Circular Economy At EU-Backed Youth Camp

Tegeta Green Planet Champions Circular Economy At EU-Backed Youth Camp

Tegeta Green Planet recently contributed to the ‘Circular Future’ green camp, an environmental education initiative organised by CENN and funded by the European Union. The camp, which hosted 23 teenagers from the Adjara and Kakheti regions, was designed to deepen ecological understanding, advocate for waste-free systems, and inspire long-term behavioural change among the next generation.

Throughout the week-long gathering, young attendees engaged with forward-thinking methods for minimising refuse, prolonging product life cycles and improving separation and recovery processes. Interactive workshops translated abstract circular economy theories into tangible daily actions, equipping participants with the know-how to conserve materials and shrink their personal environmental toll.

A noteworthy component of the programme occurred on 22 July, when a specialised seminar titled ‘Circular Economy: Waste Reduction and Recycling for Public Health’ was convened. Co-hosted by Tegeta Green Planet, the UNDP and the Waste Management Business Association, the seminar examined the intersection of ecological integrity and human well-being, illustrating how robust recycling systems directly benefit community health outcomes.

Closing the day’s agenda, Tegeta Green Planet’s Director, Shalva Akhvlediani, offered an in-depth look at the Extended Producer Responsibility model currently unfolding in Georgia. He traced the journey of end-of-life vehicle components – from used tyres and spent lubricants to depleted batteries – through collection, transport and reprocessing channels. Akhvlediani also highlighted his organisation’s network of over 350 domestic producers and importers, stressing that youth education remains a cornerstone of their mission. The floor was then opened for a lively exchange, where students posed probing questions, debated local environmental dilemmas and floated their own grassroots suggestions, reinforcing the message that responsible resource use begins with informed individual choices.