Nokian Tyres will celebrate the 90^th anniversary of its innovation the - winter tyre. The company states it invented the world’s first winter tyre in 1934, and 90 years later it has continued to be the pioneer of safe winter driving. The winter tyre continues to be reinvented to meet the demands of modern drivers and changing conditions.

The company invented the world’s first winter tyre to tackle the harsh Finnish winter. Prior to the invention there were no tyres suitable for winter driving: tyres had a smooth surface and required snow chains on top of them for grip in winter. The winter tyre on the other hand featured a rough tread pattern for grip and traction, and the tread pattern was also designed open enough to clean itself of snow while driving, enabling a safe journey on winter roads.

The world’s first winter tyre Kelirengas, weather tyre, was mostly designed for trucks, and two years later, in 1936, a further improved design specifically for passenger cars, Lumi-Hakkapeliitta, Snow-Hakkapeliitta, were introduced. To meet the demands of slippery roads, caused by the increased number of vehicles and ploughing, Lumi-Hakkapeliitta featured small suction cups to prevent slipping on icy surfaces. Nearly 90-years later, the Nokian Tyres Hakkapeliitta is one of the world’s best-known winter tyre brands.

In the early 1960s, studs were introduced into the design, creating yet another innovation for safe winter driving.

Nokian Tyres states that winter tyre continue to be one of the most important pieces of safety equipment for winter driving is as relevant today as it was 90 years ago. The modern winter tyre features a mix of about 100 different raw materials, roughly three times more than the winter tyre in the 1930’s, including both renewable and recycled raw materials.

Teemu Soini, VP – Innovations and Development, Nokian Tyres said, “The winter tyre taught us that we can ensure safety by keeping ahead of the challenges. As the world keeps on changing, so do the challenges. In these 90 years, the weather conditions have changed, new materials have been innovated, and product development has taken leaps towards creating more and more sustainable tyres.” 

“The two main areas of our innovation and development are safety and sustainability, and especially in winter tyres safety is a priority,” added Soini.

The modern winter tyre relies on decades of product development and innovation work. Continuous testing in real winter conditions for example in Nokian Tyres’ test centre in Finnish Lapland makes sure that the tyres from the inventor of the winter tyre will be able to safeguard drivers in all conditions.

Marko Saari, VP – Product Management, Nokian Tyres said, “Different driving conditions call for different types of winter tyres, as winter conditions vary greatly depending on the area and its climate: in Central Europe, winter has more rain, whereas in Scandinavia roads are covered in snow or ice. That’s why Nokian Tyres tailors its winter tyres according to the conditions of the area they are meant to be driven in.”

In addition to the varying winter driving conditions, development in vehicle technology affects the development of winter tyres.

“For example, tyres for EVs need to carry heavier loads because of the extra weight of the battery and instantly respond to the high-torque power. Our starting point is that all our products make driving safe no matter what car you drive. Testing has remained a key to ensure tyre performance to meet the needs of modern drivers,” says Saari.

At present, Nokian Tyres manufactures winter tyres for the Nordic market and for North America in its factory in Finland, and tyres for Central Europe will be manufactured in its factory in Romania.

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Bridgestone India has joined hands with Sagest (Society for Environment and Agricultural Sustainability) to launch the Nutritional Fruit Orchard Project in Sulawad Village, Madhya Pradesh. This women-led project improves nutrition, fosters livelihood possibilities and supports environmental sustainability. With the help of Bridgestone staff and locals, the orchard, which spans four acres, is home to more than 1,300 fruit trees of more than 15 species. It is grown using sustainable practices.

With a 96 percent survival rate in its first year, the project has enabled women to run a nursery with 1,000 saplings and turn garden waste into organic compost and insecticides, encouraging environmentally responsible farming and generating extra revenue. The ladies who are in charge of the orchard will have a reliable source of income once it is completely developed. By assisting households in growing 251 kitchen gardens, the programme also improves nutrition in Sulawad by guaranteeing that locals have access to fresh, homegrown produce. Frequent training sessions have improved environmental consciousness and community ownership.

This unique project demonstrates multi-stakeholder collaboration – Bridgestone and Sagest lead implementation, the local panchayat provided land, women manage daily operations and a nearby government school assists. By combining environmental conservation, rural development and women’s empowerment, the initiative serves as a replicable model for sustainable corporate-community partnerships.

Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “True sustainability goes beyond business – it’s about empowering communities and protecting the planet. This project shows how women-led, community-driven action can create long-term impact on nutrition, livelihoods and the environment. It’s not just about planting trees; it’s about planting hope, resilience and a better future. This initiative beautifully demonstrates how community-driven, women-led environmental action can improve nutrition, generate income and protect the planet – all at the same time.”

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JK Tyre & Industries, one of the leading tyre manufacturers in the country, has announced the appointment of Sylvain Sagot as Director – Quality.

Sagot comes with over three decades of experience in quality assurance, process excellence and operational leadership in the automotive and tyre industry. A French national, he began his career as a Quality Engineer at Michelin Netherlands in 1991.

In 2004, he worked with Renault as a Supplier Development Consultant and went on to grow to the ranks of Supplier Performance Manager for the Renault Nissan Alliance. He also worked with Alstom and Gajah Tunggal, one of the biggest tyre manufacturers in Southeast Asia as QA General Manager & TBR Plant Head in Indonesia for over three years.

Sagot in his last role was the International Truck Trailer Quality & Product Safety Director at Carrier, where he spent over a decade.

JK Tyre & Industries believes that Sagot with deep expertise in supplier development, quality management systems, product safety, and OEM partnerships in large-scale manufacturing environments, will further strengthen its global operations.

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  - Jitendra Pancholi July 04, 2025 19:47 PM

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Nynas, with its strong commitment to innovation and product sustainability, recently commissioned an independent study to evaluate the environmental impact of its products across four key application areas: transformer oils, lubricating greases, tyres and bitumen binders. Conducted by Future Earth Analytics, LLC, the research revealed that many Nynas products deliver significant sustainability advantages, often surpassing industry performance benchmarks.

The study highlighted several environmental benefits across different applications. In transformer oils, certain Nynas products improve cooling efficiency and energy transmission, reducing energy losses during operation. For tyres, specific Nynas tyre oils contribute to lower rolling resistance, which helps decrease fuel consumption in vehicles. In lubricating greases, the use of naphthenic base oils reduces reliance on lithium – a resource-intensive material – while also cutting energy consumption during production. Additionally, Nynas’ strategic location near bitumen customers minimises transportation distances, thereby lowering associated emissions.

The findings underscore a substantial environmental impact: had customers opted for alternative products instead of Nynas’ offerings in 2023, an additional 740,000 tonnes of greenhouse gas emissions would have been generated. This saving is equivalent to avoiding the consumption of five million barrels of oil.

To assess these benefits, researchers employed a dual analytical framework combining Life Cycle Assessment (LCA) and Net Energy Analysis (NEA). This approach allowed for a detailed comparison of energy savings and emissions reductions across different lifecycle phases, such as cradle-to-gate and use-phase impacts. By focusing on stages where variations occur, the study provided a quantitative evaluation of how choosing Nynas products can lead to measurable energy and emissions savings compared to market alternatives. The results reinforce Nynas’ leadership in delivering sustainable solutions that support a lower-carbon future. 

Marika Rangstedt, Sustainability Manager, said, “The beneficial effects are true not only for our recent circular or renewable products, but also for many of our traditional products. We are leading the way in sustainability and setting new standards for product related environmental responsibility within our industry.”

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Westlake Performance Tyres, a brand of ZC Rubber, has teamed up with German motorsport team Red Bull Driftbrothers as the new official supplier and tyre partner. The company will supply its Westlake Sport RS tyres for the team’s two 1,000 hp BMW M4s.

Munich marketing agency die agentour was the driving force behind the collaboration. The Red Bull Driftbrothers and ZC Rubber have a long-term cooperation that benefits both parties in many ways. Giving the team tyres will help with technical advancements based on driver Elias Hountondji's input, among other things. The collaboration will also help ZC Rubber spread the word about the Westlake brand throughout the European market. Demonstrating the products' and technologies' performance and quality in harsh environments is also a clear signal to the European OEM and replacement market.

This year's ADAC RAVENOL 24h Nürburgring marked the debut of the new collaboration. The Red Bull Driftbrothers created a stir among the record-breaking audience when they performed a display drift in their recently tyred BMW vehicles during the pre-race of the renowned race. The Westlake Sport RS tires were especially taxed by the high track temperatures.

Henry Shen, Deputy General Manager, Zhongce Rubber Group (ZC Rubber), said, “We’re proud to be the tyre partner of Red Bull Driftbrothers. Their trust in WESTLAKE, especially the performance of our SPORT RS on the demanding drift circuit, is a powerful endorsement. This partnership is built on a shared drive to push boundaries, and we’re excited to support their passion with our technology on the global stage.”

Elias Hountondji, driver and engineer of Red Bull Driftbrothers, said, “We are very excited about the partnership with Westlake Performance Tyres and ZC Rubber. Tyres are crucial for our sport. They have to withstand extreme abuse while providing a consistently high level of grip right to the end. The Westlake Sport RS is the perfect choice for this. It is extremely stable across the entire temperature range and the entire tread depth. Even with a very low tread pattern, you still have complete confidence as a driver.”

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