Nokian Tyres will celebrate the 90^th anniversary of its innovation the - winter tyre. The company states it invented the world’s first winter tyre in 1934, and 90 years later it has continued to be the pioneer of safe winter driving. The winter tyre continues to be reinvented to meet the demands of modern drivers and changing conditions.

The company invented the world’s first winter tyre to tackle the harsh Finnish winter. Prior to the invention there were no tyres suitable for winter driving: tyres had a smooth surface and required snow chains on top of them for grip in winter. The winter tyre on the other hand featured a rough tread pattern for grip and traction, and the tread pattern was also designed open enough to clean itself of snow while driving, enabling a safe journey on winter roads.

The world’s first winter tyre Kelirengas, weather tyre, was mostly designed for trucks, and two years later, in 1936, a further improved design specifically for passenger cars, Lumi-Hakkapeliitta, Snow-Hakkapeliitta, were introduced. To meet the demands of slippery roads, caused by the increased number of vehicles and ploughing, Lumi-Hakkapeliitta featured small suction cups to prevent slipping on icy surfaces. Nearly 90-years later, the Nokian Tyres Hakkapeliitta is one of the world’s best-known winter tyre brands.

In the early 1960s, studs were introduced into the design, creating yet another innovation for safe winter driving.

Nokian Tyres states that winter tyre continue to be one of the most important pieces of safety equipment for winter driving is as relevant today as it was 90 years ago. The modern winter tyre features a mix of about 100 different raw materials, roughly three times more than the winter tyre in the 1930’s, including both renewable and recycled raw materials.

Teemu Soini, VP – Innovations and Development, Nokian Tyres said, “The winter tyre taught us that we can ensure safety by keeping ahead of the challenges. As the world keeps on changing, so do the challenges. In these 90 years, the weather conditions have changed, new materials have been innovated, and product development has taken leaps towards creating more and more sustainable tyres.” 

“The two main areas of our innovation and development are safety and sustainability, and especially in winter tyres safety is a priority,” added Soini.

The modern winter tyre relies on decades of product development and innovation work. Continuous testing in real winter conditions for example in Nokian Tyres’ test centre in Finnish Lapland makes sure that the tyres from the inventor of the winter tyre will be able to safeguard drivers in all conditions.

Marko Saari, VP – Product Management, Nokian Tyres said, “Different driving conditions call for different types of winter tyres, as winter conditions vary greatly depending on the area and its climate: in Central Europe, winter has more rain, whereas in Scandinavia roads are covered in snow or ice. That’s why Nokian Tyres tailors its winter tyres according to the conditions of the area they are meant to be driven in.”

In addition to the varying winter driving conditions, development in vehicle technology affects the development of winter tyres.

“For example, tyres for EVs need to carry heavier loads because of the extra weight of the battery and instantly respond to the high-torque power. Our starting point is that all our products make driving safe no matter what car you drive. Testing has remained a key to ensure tyre performance to meet the needs of modern drivers,” says Saari.

At present, Nokian Tyres manufactures winter tyres for the Nordic market and for North America in its factory in Finland, and tyres for Central Europe will be manufactured in its factory in Romania.

A delegation from WESTLAKE MARKETING (MALAYSIA) SDN. BHD. recently visited ZC Rubber’s headquarters at Hangzhou. The visit provided a chance to deepen the understanding of ZC Rubber's operations, technology and future direction while also strengthening the collaboration.

The visitors were given a tour of ZC Rubber's 5G Future Factory to demonstrate how technologies such as automation, real-time monitoring and smart logistics are integrated into daily operations to improve efficiency, product consistency and sustainability. During their tour of the ZC Rubber Showroom, the visitors learned about the company's whole product line, technological advancements, brand history and global expansion, demonstrating the company’s dedication to performance, safety and innovation. The guests also learned more about ZC Rubber's sustainability development and corporate social responsibility initiatives. In order to strengthen market cooperation, align growth goals and investigate new prospects for the Malaysian market, ZC Rubber organised a strategy conference following the tours.

Justin Cui, Asia Sales Director, said, “Malaysia is one of our key strategic markets in Southeast Asia. We highly value our partnership with WESTLAKE MARKETING (MALAYSIA) and look forward to working even more closely to deliver high-quality products and strong support to our local customers.”

The N Vision intelligent tyre from Maxxis has strengthened its resolve for innovation and sustainability by winning the gold A’ (A-Prime) Design award. The tyre was recognised in the Vehicle Parts, Auto Accessories and Care Products design category.

N Vision, which was created for the autonomous vehicles that are expected to be commercially available in 2030, makes use of information from several sensors to forecast tyre condition, vehicle load, speed and road conditions. By modifying the spokes' stretch and bending in response to such circumstances, it gives the tread area the best possible pre-compression or pre-tension. In the end, this lowers the cost of travel per mile. In order to maximise sustainability, N Vision was built using recycled materials made from fishing nets, tyres and PET bottles, as well as bio-based components made from rice husks and sunflower seeds. Tyre scrapping is decreased by its environmentally friendly design and materials, which also give customers an inexpensive, renewable travel choice.

A jury composed of 316 top designers, scholars and prominent members of the press selected the winners of the international A' Design Award competition, which recognises excellence in design in a wide range of fields, including transportation, hospitality, furniture, beauty and much more.

The Victra Sport 6 and HP6 tyres from Maxxis have won the Red Dot Product Design Award for 2025 in the Vehicle Accessories category.

The Maxxis Premitra HP6 features improved rolling resistance, effective braking, a smooth ride, improved mileage for longer travel and accurate handling in wet situations. Designed for sport and luxury automobiles, the Maxxis Victra Sport 6 is an ultra-high-performance tyre that works well with electric and plug-in hybrid vehicles. It offers outstanding handling and performs quite well at sporty, faster driving. Both the tyres are available in Europe.

Red Dot Award winners are selected by a panel of 40 worldwide professionals who test, analyse and assess each entry in one of the biggest design contests in the world. The categories for awards include Design Concept, Brand Communication and Product Design. Winners will receive the Red Dot trophies during a banquet in Essen, Germany, on 8 July.

Continental's SportContact 7 tyre has emerged the test winner in this year's Auto Bild sportscar summer tyre test (issue 6/25) with an overall grade of 1.2 (exemplary).

Seven tyre models in the sizes VA 245/35 R 20 and HA 295/30 R 20 from European, Asian and American manufacturers were tested by the editors. The Lotus Emira served as the test car. The SportContact 7 scored top marks in wet handling, cornering, braking and aquaplaning. It had a 43.7-metre braking distance from 100 kmph on wet asphalt, which put it four metres ahead of the second-place tyre and eleven meters ahead of the last-place tyre. It clinched an intermediate score of 1- for the wet tests, which puts it far ahead of its rivals in the test field. After 31.2 metres at 100 kmph in the dry testing, the tyre came to a complete stop. Overall, the tyre received an intermediate 1- throughout the five dry categories.

The SportContact 7 is specifically made for high-performance sports cars that may be powered by electricity or conventional power. Several automakers have authorised it, and it comes in sizes ranging from 18 to 24 inches. Continental concentrated on achieving excellence in every performance criterion throughout development in order to maximise driving enjoyment and safety.

Andreas Schlenke, tyre expert at Continental, said, "The SportContact 7 took first place in the AUTO BILD sportscar test in both wet and dry conditions. This once again proves its leading position in the sports and UHP tyre segment.”

The final verdict from the tyre testers read: "Conti's sport tyre sets the standard for braking on dry and wet roads and offers a big plus in driving safety. Stable, well-balanced handling on dry roads.”