Pirelli has launched a groundbreaking production tyre containing over 70 percent bio-based and recycled materials, setting a new industry benchmark for sustainability. This innovative P Zero tyre features FSC-certified natural rubber, ensuring responsible sourcing from plantations to manufacturing. By 2026, all-natural rubber used in Pirelli's European plants will meet this rigorous certification standard. Initially available for select Range Rover models on 22-inch wheels, this development supports Jaguar Land Rover's (JLR) commitment to sustainable luxury vehicles.

The tyre bears dual certification: the FSC mark for responsibly sourced rubber and Pirelli's proprietary logo for tyres exceeding 50 percent eco-friendly content, verified by Bureau Veritas. Achieving ultra-high performance while incorporating sustainable materials presented significant R&D challenges. Key innovations include recycled steel from scrap metal, silica derived from rice husk waste for wet-weather grip and circular carbon black produced from end-of-life tyres through pyrolysis. The compound also utilises bio-based polymers from repurposed cooking oil and plant-derived resins that enhance dry/wet performance balance.

As Pirelli's flagship innovation platform, the P Zero line continues its tradition of technological leadership. This launch builds on Pirelli's 2021 milestone of creating the first FSC-certified tyre and strengthens its partnership with JLR, which in 2024 became the first automaker to use tyres with 100 percent FSC-certified rubber. The new P Zero serves as both a production tyre and a testbed for future material advancements, with plans to progressively increase sustainable content. This achievement underscores Pirelli's dual commitment to performance excellence and environmental responsibility in tyre manufacturing.

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Radar Tyres, the flagship brand of Omni United, has appointed Sami Jauhojärvi, Olympic gold medallist and one of Finland’s most celebrated cross-country skiers, as its official brand ambassador.

Jauhojärvi's sporting excellence – built on resilience, performance and a profound connection with nature – mirrors Radar Tyres' commitment to delivering premium-quality tyres across all seasons and terrains at accessible prices. The brand's comprehensive range includes Summer, All Season, Winter and specialist Ice tyres, designed to meet diverse driving needs with reliable performance.

This collaboration represents a strategic alignment as Radar Tyres expands its European and UK presence. Jauhojärvi will serve as brand ambassador, featuring in marketing campaigns, digital initiatives and local events while sharing his expertise to support Radar Tyres' mission of making high-performance tyres available to all drivers.

G S Sareen, Founder and CEO of Omni United, said, “We’re excited to welcome Sami to the Radar family. Sami’s authenticity, credibility and strong connection with his audience make him an ideal partner for us. He embodies the spirit of perseverance and performance – the same qualities we build into every Radar tyre. As we continue to grow our brand across Europe, partnerships like this play a key role in building deeper connections with consumers. We’re excited to build on this momentum with more such collaborations in the near future.”

Jauhojärvi said, “I am thrilled to represent Radar Tyres, a brand that has a remarkable mission to make premium quality and performance accessible to all and also has deep-rooted values of giving back to society via various initiatives it has undertaken over the years such as supporting breast cancer research. I’m sincerely surprised about the performance and silence of my Radar Tyres and happy to deliver this feedback to all the people.”

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Kenda Tires is celebrating Dan ‘The Flying Dutchman’ Vanden Heuvel's nomination to the Off-Road Motorsports Hall of Fame's Class of 2025, recognising his legendary 49-year career as both a champion racer and community leader.

Since entering his first race at age 15 in 1977 at Crandon International Raceway, Vanden Heuvel has become one of off-road racing's most respected figures. His aggressive driving style earned him 20+ Pro-Class wins, five Crandon World Championships and a PRO-2 title. As owner of Flying Dutchman Racing, he mentored numerous drivers including his son Mikey, who secured Kenda Tires' historic first PRO-2 victory.

Beyond competition, Vanden Heuvel's greatest impact comes from his tireless community work. He co-founded the Midwest Off-Road Racing Association, created the Short Course Kart Series for young racers and established the MORR Injured Driver Fund with his wife Nancy. His hands-on approach – from building tracks to mentoring drivers – has shaped generations of off-road enthusiasts.

Now as Kenda Tires' Product Display Manager, Vanden Heuvel continues supporting the sport, assisting drivers across multiple series while representing Kenda at events nationwide. His dedication embodies the brand's values of community and passion for motorsports.

The formal induction ceremony will be held on 2 November 2025 in Las Vegas. This honour celebrates not just Vanden Heuvel's remarkable racing achievements but his enduring legacy as an ambassador who has profoundly influenced off-road culture.

Brandon Stotsenburg, VP of Automotive Division, Kenda Tires USA, said, “Dan is more than a legend – he is a mentor, a servant-leader and the beating heart of the off-road community. He helped deliver Kenda’s first PRO championship and still shows up for others every single weekend. We are honoured to have him represent Kenda and even more proud to call him family.”

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The Tire Industry Association (TIA) has officially opened voting for its 2025–2026 Board of Directors election, with five seats available – four carrying a standard three-year term and one two-year term to fill a vacancy. Nine candidates, including two current board members, are vying for these positions.

The nominees include industry leaders from across the tyre sector: Stephen Callahan of Liberty Tire Recycling (Pittsburgh, PA); Jeff Campbell from Tire Discounters Inc. (Cincinnati, OH); John Evankovich representing Sam’s Club Tire and Battery Centers (Bentonville, AR); Darrel Jackson of Big O Tires (Kernersville, NC); Michael Jacobsen from Purcell Tire Company (Potosi, MO); Al Klinge of Klinge Group (Sherwood, Australia); Brian Laughlin with Technical Rubber Company (Johnstown, OH); Seth Murphree from Travel Centers of America (Anderson, SC) and Jason Rook of Independent Tire Dealers Group (Wimberley, TX).

All TIA members in good standing are eligible to vote either by mail-in ballot or online at the association’s election portal. The voting period runs from 9 July through 1 September 2025, with election materials distributed to primary contacts at qualifying member companies.

Results will be announced in mid-September, and the newly elected directors will be formally installed during TIA’s Annual Membership Meeting on 3 November 2025, in Las Vegas, held in conjunction with the Global Tire Expo/SEMA Show. This election marks a key opportunity for members to shape the association’s leadership and strategic direction for the coming years.

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As the transportation sector accelerates its shift towards electrification, Maxion Wheels is spearheading the development of specialised wheel technologies to address the distinct requirements of battery-electric trucks. The company's deep engineering expertise and innovative approach position it as a leader in creating solutions that meet the evolving demands of electric mobility.

Electric trucks present unique technical challenges due to their substantial battery weight, which can add 2-3 tonnes compared to conventional diesel vehicles. Proposed European regulations allowing increased gross vehicle weights for zero-emission trucks further intensify the demands on wheel systems. The instant torque characteristics of electric drivetrains, often delivering 2-3 times more torque than traditional engines, combined with the stresses of regenerative braking, create unprecedented loads. These factors can increase front axle loads by up to 500 kg per wheel, necessitating stronger yet lightweight wheel designs.

Maxion addresses these challenges through material science innovation, employing micro-alloyed high-strength steels with yield strengths exceeding 550 MPa – approximately 20 percent stronger than standard wheel steels. The company's proprietary Lightweighting Process integrates advanced engineering techniques including topology optimisation algorithms that simulate natural growth patterns, finite element analysis of over 5,000 load scenarios and precision forming methods that enhance material properties.

The company's substantial investments in high-performance computing have revolutionised its development capabilities. These powerful systems enable evaluation of more than 15,000 design iterations during development cycles, sophisticated multi-physics simulations combining mechanical, thermal and fatigue analysis and digital twin validation that has reduced physical prototyping requirements by 40 percent.

Current production solutions include certified 22.5-inch steel wheels with exceptional 4,250 kg load capacity, weight-optimised designs saving approximately 50 kg per axle compared to conventional wheels, and customized variants tailored to different battery configurations. Looking ahead, with market analysts projecting electric trucks will capture 25 percent of the commercial vehicle market by 2030, Maxion is actively developing next-generation solutions including aluminium hybrid wheels for premium applications, advanced composite materials for lightweight designs and enhanced testing protocols for extreme fast-charging thermal conditions.

Ralf Duning, Vice President of Global Engineering at Maxion Wheels, said, “At Maxion Wheels, we are committed to leading the charge in e-mobility by developing lightweight wheel solutions that meet the unique demands of battery-electric trucks. Our latest designs not only enhance payload capacity but also ensure that our customers can transition to sustainable transport without compromising on performance or durability.”

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