Pirelli has launched a groundbreaking production tyre containing over 70 percent bio-based and recycled materials, setting a new industry benchmark for sustainability. This innovative P Zero tyre features FSC-certified natural rubber, ensuring responsible sourcing from plantations to manufacturing. By 2026, all-natural rubber used in Pirelli's European plants will meet this rigorous certification standard. Initially available for select Range Rover models on 22-inch wheels, this development supports Jaguar Land Rover's (JLR) commitment to sustainable luxury vehicles.

The tyre bears dual certification: the FSC mark for responsibly sourced rubber and Pirelli's proprietary logo for tyres exceeding 50 percent eco-friendly content, verified by Bureau Veritas. Achieving ultra-high performance while incorporating sustainable materials presented significant R&D challenges. Key innovations include recycled steel from scrap metal, silica derived from rice husk waste for wet-weather grip and circular carbon black produced from end-of-life tyres through pyrolysis. The compound also utilises bio-based polymers from repurposed cooking oil and plant-derived resins that enhance dry/wet performance balance.

As Pirelli's flagship innovation platform, the P Zero line continues its tradition of technological leadership. This launch builds on Pirelli's 2021 milestone of creating the first FSC-certified tyre and strengthens its partnership with JLR, which in 2024 became the first automaker to use tyres with 100 percent FSC-certified rubber. The new P Zero serves as both a production tyre and a testbed for future material advancements, with plans to progressively increase sustainable content. This achievement underscores Pirelli's dual commitment to performance excellence and environmental responsibility in tyre manufacturing.

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Omni United Group is expanding the reach of its flagship brand, Radar Tyres, with the introduction of the Radar RED (Radar Elite Dealer) programme across Europe, United Kingdom and United States. Implemented in collaboration with local partners, this initiative is strategically designed to empower tyre dealers by enhancing their profitability, strengthening brand presence and elevating the overall customer experience.

The programme provides a comprehensive package of advantages built around high-performance products, exclusive privileges and a structured rewards system to foster business growth. Key benefits include competitive pricing and attractive margins supported by a range of premium yet affordable tyres, which are intended to boost sales and improve customer retention. Membership is structured around a three-tier system – Bronze, Silver, and Gold – where benefits scale according to annual sales volume.

Additional support comes in the form of marketing resources, including promotional materials for stores, local campaign assistance and visibility through the official Radar Dealer Locator. The programme also incorporates loyalty incentives such as monetary rewards, staff discounts and formal dealer recognition. To further enhance customer appeal, selected products come with exclusive protection plans and satisfaction guarantees. Dealers will also have access to specialised product training seminars and become part of an exclusive RED community.

The rollout of the Radar RED programme is being executed in phases. The initial phase launched in several countries including Romania, Bulgaria, Greece, the Czech Republic, Slovakia and Portugal. A recently launched second phase introduces an enhanced version of the programme, complete with tiered rewards, loyalty incentives and the gradual deployment of dedicated Radar Network Managers in major markets such as UK, Spain, Italy, France and Germany.

G S Sareen, President and CEO, Omni United, said, “The Radar RED programme is a strategic step to further fuel Radar’s continued growth in the region. This programme provides our partners with the tools, rewards and recognition needed to succeed in today’s market. We are committed to building long-lasting relationships with our retail partners and supporting them in making the brand more profitable. The current programme is just the basis: we will continue to develop it and support retailers in a highly competitive market.”

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The Yokohama Rubber Co., Ltd. has announced a significant victory for its flagship ADVAN tyres in the GT300 class during Round 5 of the 2025 AUTOBACS SUPER GT Series at Suzuka Circuit. This marks the third win this season for a car equipped with ADVAN tyres, reinforcing Yokohama Rubber's strong position in the pursuit of a second consecutive GT300 championship.

The triumphant vehicle was the No. 7 CARGUY FERRARI 296 GT3, fielded by the CARGUY MKS RACING team, which is competing in its debut SUPER GT season. Driven by the rookie duo of Zak O’Sullivan and Rikuto Kobayashi, the car started on the front row after a strong qualifying performance. O’Sullivan aggressively challenged for the lead from the outset before handing over to Kobayashi on the 18th lap. Despite a radio failure that left him without communication from his team, Kobayashi delivered a remarkably consistent and fast drive, seizing the lead on lap 35 and securing a decisive victory by a 17-second margin.

Adding to the success of the ADVAN brand, a second car fitted with the tyres also achieved a podium finish. The No. 5 TEAM MACH entry, driven by Yusuke Shiotsu and Iori Kimura, crossed the line in third place, underscoring the competitive performance and reliability of Yokohama Rubber’s racing tyres under the demanding conditions of Japan’s premier GT racing series.

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Continental’s dedication to comprehensive environmental and social responsibility has been formally recognised with the 2025 Kalmar Sustainability Award. The honour was conferred at Kalmar’s Supplier Day event in Szczecin, Poland, following a rigorous independent evaluation.

Continental distinguished itself by earning the highest score on Kalmar’s supplier sustainability scorecard, which measures performance in critical areas like responsible sourcing, data transparency, hazardous substance compliance and active participation in sustainability initiatives.

This partnership is operationalised through Continental’s role as the premium supplier of V.ply and radial tyres for Kalmar’s port logistics vehicles, which include reach stackers, terminal tractors and container handlers. The collaboration is strengthened by a shared vision for a carbon-neutral future. Continental implements this vision by focusing on the entire tyre lifecycle, from employing energy-efficient production and sustainable materials to designing long-lasting products like the TerminalMaster tyre.

Digital tools such as ContiConnect further this mission by optimising tyre pressure and health, which reduces fuel consumption and extends tyre life, thereby minimising the overall environmental footprint. This award celebrates a synergistic alliance built on a mutual commitment to innovation and superior quality standards.

Christian Berner, Global Key Account Manager for Port Operations at Continental, said, “We are honoured to receive this award from Kalmar, a valued customer with whom we have enjoyed a strong partnership for more than 15 years. This award is a testament to our shared values: a strong commitment to sustainability and lifecycle responsibility as demonstrated in our yearly sustainability report.”

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In a unique cultural partnership, Goodyear and American rapper Ice Cube are collaborating throughout the year to celebrate his classic hits, including a notable lyric from his 1993 single: Even saw the lights of the Goodyear Blimp and it read, 'Ice Cube's a Pimp'. The campaign connects the 100th anniversary of the Goodyear Blimp with Ice Cube's Truth to Power: 4 Decades of Attitude tour.

The collaboration officially launched on 24th August with a blimp flyover at the BIG3 Championship basketball finals in Orlando, a league founded by the artist. This continues the airship's storied tradition of appearing at major events. The partnership will extend to select concerts on Ice Cube's upcoming tour. Attendees in cities including Denver, San Diego, Los Angeles and Cleveland will experience the iconic Goodyear Blimp both in the sky above the venues and through integrated elements inside the arenas, offering fans a distinctive concert experience. This initiative brings to life the classic lyric, merging music history with a century of aviation legacy.

Ice Cube said, "From the beginning, I always thought you had to dream big if you really wanted to make it big. The idea of the Goodyear Blimp championing my name was a metaphor for the sky being the limit, yet here we are with Goodyear as a partner and the blimp flying in the Orlando skies, saying, 'Ice Cube's a Pimp!'. I'm honoured to have Goodyear sponsoring my Truth to Power tour, where we will take people through a musical journey over my four-decade career."

Doug Grassian, Vice President – Global External Communications, Social Media and Partnerships, Goodyear, said, "When Ice Cube referenced the Goodyear Blimp in his iconic song, it became part of music history and made a cultural impact. Aligning together for his upcoming tour feels like we are bringing that lyric to life, both literally and figuratively, for fans across generations."

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