TVS Eurogrip is in full swing to make itself as as the bike tyre specialist in the local and international markets. The brand is now associated as ‘Principal Sponsor’ with Chennai Super Kings, one of the strongest teams in the Indian Premier League. The company is also exploring motorsports, digital channels, social media and television to reach out to its larger customer base effectively. In an interview, P Madhavan, Executive Vice President – Sales & Marketing, TVS Srichakra, spoke on the company’s efforts to enhance the brand image among its targeted audiences.
Today, Gen-Y is largely influencing India’s two-wheeler market, resulting in the bikes and scooters getting faster, funkier and safer, and these trends are driving TVS Eurogrip’s products and marketing strategies. To cater to the changing market trends, TVS Srichakra took the first leap in 2019 by introducing the brand ‘TVS Eurogrip’, which targets millennial customers’ needs.
“Building a brand and nurturing it to market leadership has been at the core of our efforts. The introduction of TVS Eurogrip in 2019 was an important milestone. Our core positioning for TVS Eurogrip is that we understand bikes and bike tyres the best given our experience in the category and our global expertise,” said P Madhavan, Executive Vice President – Sales & Marketing, TVS Srichakra.
Headquartered in Madurai, TVS Srichakra has manufacturing facilities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand) with a production capacity of over three million tyres a month. The company has a design centre in Milan, Italy supporting the R&D centre in Madurai. The tyres are tested in Indian, European and Japanese road conditions.
The launch of TVS Eurogrip is also in line with the company’s strategy to expand its presence and build Eurogrip as a solid global brand in the international market. “The introduction of TVS Eurogrip in 2019 was an important milestone in an internationalisation process which already sees us exporting our tyres to over 85 countries. Our entries into Europe, soon followed by more countries in APAC and MEA, testify our commitment and copious investments in product quality and performance, furthermore, enforced by our R&D and design centre established a few years ago in Milan, Italy. Establishing our direct presence in developed and growing markets is an important step for us towards building Eurogrip as a strong global brand. It goes hand in hand with the research studies we have been conducting on new technologies, which will benefit all markets, including India. With our expertise as a manufacturer of two-wheeler tyres for over three decades, we are confident of making a mark in developed markets and look forward to the future growth potential,” explained P Madhavan.
The company established itself as a leading global brand in the two-wheeler tyre category in the last three decades. Apart from two-wheeler tyres, the company produces three-wheeler and off-highway tyres for the domestic and international markets. Understanding customers’ needs, aspirations and dreams and providing them the products that enrich their riding experience has always been the focus of TVS Eurogrip. “Brand TVS Eurogrip has all the elements the new-age rider is looking for – design, superior quality, high performance,” said P Madhavan.
Today, the Gen-Y rider is brand conscious and engages with products and brands that impress his peers. As specialists in the bike tyre domain, the company is geared up to lead its customers into the future of riding with TVS Eurogrip tyres. “Communication pegs and codes in the category have been changing quite swiftly to reflect the new-age rider’s preferences, with the advent of high-speed bikes, and the focus is now also on the emotional aspects behind buying a two-wheeler and a two-wheeler tyre. Our continuous enhancements in product quality and best in class services, high concentration on radials and consistent improvement in product design has always been in line with our brand image,” saidP Madhavan.
TVS Eurogrip focuses on innovation, superior quality standards and high performance to reach out to its potential customers for enhancing the overall riding experience. Though the high CC bike segment is growing fast, the commute purpose bikes segment still dominates the Indian two-wheeler market. “We constantly observe market trends and dynamics; this helps us plan new products, focus on potential geographies and align with market requirements. Our product range caters to the needs of all two-wheeler tyre consumers, from daily commute usage to world-class steel-belted radial tyres. Our media campaigns and on-ground activation programmes are designed to engage the commuter class audience. Today, the commuter class audience too consumes significant digital communication; we have been engaging with such audience on a regular basis,” said Madhavan.
Digital media consumption is at an all-time high, primarily through the pandemic and post-pandemic eras. The company’s recent integrated marketing campaign ‘Tyres for a Country full of Turns’ has also shown good traction on digital channels and social media. However, for mass reach, television remains the lead medium. “For our category, it is critical to activate marketing campaigns with an integrated 360-degree approach, and hence BTL consumer and trade activations become important. We see this trend continuing, and so we place more and more impetus on the digital front,” said Madhavan.
TVS Eurogrip has also introduced racing tyres, which help test new technologies under severe conditions. As part of its branding, the company powered the MMSC Motorcycle Endurance Race 2021. At the event, TVS Eurogrip showcased world-class products with cutting-edge technology for today’s new-age bikers.
Sports have been an excellent platform for companies to reach out to targeted audiences in India, and no sport can beat cricket. Recently, TVS Eurogrip joined hands with Chennai Super Kings as ‘Principal Sponsor’ for the next three years. TVS Eurogrip logo will be seen on the front of the official yellow jersey of the team for the 2022-2024 seasons. “We strongly believe the jersey branding and sponsorship will increase awareness and recognition for our Eurogrip brand name and visual identity. We look forward to co-creating exciting experiences for trade and our customers with this association. We are confident that this partnership will benefit brand TVS Eurogrip in the busy IPL environment,” said the TVS Eurogrip executive.
Ryan Reed Joins Goodyear Tire & Rubber Company As VP For Investor Relations
- By TT News
- July 10, 2025
USA-based the Goodyear Tire & Rubber Company has further strengthened its management team with the appointment Ryan Reed as the new Vice-President, Investor Relations.
In his new role, Reed will report to Christina Zamarro, Executive Vice-President and Chief Financial Officer (CFO).
He brings over 15 years of experience in investor relations, corporate development, financial planning and analysis. Reed, till recently, served as the Vice-President, Corporate Development, Investor Relations and FP&A at Wabash National.
Reed holds a bachelor’s in economics from Baldwin Wallace University and a master’s in economics & finance from the University of Leeds. The executive has also worked at Parker Hannifin as Director of Investor Relations and Corporate Economist. He formally begins his innings at Goodyear on 14 July 2025.
"Ryan brings a deep understanding of financial markets, strong leadership and communications skills. I look forward to his contributions in this key role," said Zamarro.
Webfleet Receives Three European Fleet Awards
- By TT News
- July 09, 2025
Webfleet, Bridgestone’s globally trusted fleet management solution, has earned three prestigious awards across Europe this month. In Germany, its AI-powered tool Fleet Advisor was recognised as the ‘Rising Star’ at the Baugewerbe Produkt des Jahres 2025 awards. Meanwhile, in Poland, Fleet Advisor – which leverages generative AI to deliver swift, insightful answers to critical fleet-related queries – secured the ‘Fleet Derby 2025’ award in the Digital/AI Innovation in Management category.
Additionally, in Spain, Webfleet received the ‘Award for Excellence in the Road Transport Industry’ from Cadena de Suministro, a leading logistics publication, honouring its 25-year legacy of innovation and transformative contributions to the mobility sector. These accolades highlight Webfleet’s continued leadership and technological advancement in fleet management.
Jan-Maarten de Vries, President of Fleet Management Solutions at Bridgestone, said, “Together, these awards highlight the strength of Webfleet’s dual commitment to cutting-edge innovation and customer-driven progress.”
Passenger Vehicle Forum To Be Held On 2nd September In Pune
- By TT News
- July 09, 2025
The 3rd Edition of the Passenger Vehicle Forum (PVF), a leading forum focussing on the passenger vehicle segment, is scheduled to take place on 3 September 2025, at Hyatt Regency, Pune.
This 2025 edition of PVF will focus on a wide area of topics such as – software-defined vehicles (SDVs) and E/E architecture transformation, electrification, hybridisation & future powertrains, connected, autonomous & smart mobility technologies, sustainability, alternative fuel, customer behaviour, retail transformation and aftermarket innovation.
The idea is to understand the present and future trends reshaping the passenger vehicle industry.
The event is expected to bring together over 300 senior decision-makers, more than 60 speakers and over 40 solution providers to debate, discuss and plan the way forward.
Since its debut, the Passenger Vehicle Forum is amongst one of the key platforms that brings together various stakeholders – OEMs, auto component manufacturers, mobility providers and policy influencers, all under one roof.
Linglong Tire Gets Recognition By HKUST, Harvard Business Review And Deloitte China
- By TT News
- July 09, 2025
Chinese tyre major Linglong Tire was recently recognised as one of the Best Managed Companies in China in an event joint held by Deloitte China, the Hong Kong University of Science and Technology (HKUST) Business School and the Harvard Business Review.
The tyre maker was recognised for its capabilities in the areas of strategic leadership, operational efficiency, integrated management and sustainable growth at the annual event.
Linglong Tire stated that the Best Managed Companies program is a globally recognised initiative under the guidance of Deloitte is said to be the only international award in China for the comprehensive evaluation of enterprise management systems.
The award in its 7th year saw potential companies evaluated on the bases of complex management questions, executive interviews and neutral expert assessments based on Deloitte’s global program. The companies were assessed on four criteria – strategy, expertise, commitment and financial strength.
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