Omni United Group is expanding the reach of its flagship brand, Radar Tyres, with the introduction of the Radar RED (Radar Elite Dealer) programme across Europe, United Kingdom and United States. Implemented in collaboration with local partners, this initiative is strategically designed to empower tyre dealers by enhancing their profitability, strengthening brand presence and elevating the overall customer experience.

The programme provides a comprehensive package of advantages built around high-performance products, exclusive privileges and a structured rewards system to foster business growth. Key benefits include competitive pricing and attractive margins supported by a range of premium yet affordable tyres, which are intended to boost sales and improve customer retention. Membership is structured around a three-tier system – Bronze, Silver, and Gold – where benefits scale according to annual sales volume.

Additional support comes in the form of marketing resources, including promotional materials for stores, local campaign assistance and visibility through the official Radar Dealer Locator. The programme also incorporates loyalty incentives such as monetary rewards, staff discounts and formal dealer recognition. To further enhance customer appeal, selected products come with exclusive protection plans and satisfaction guarantees. Dealers will also have access to specialised product training seminars and become part of an exclusive RED community.

The rollout of the Radar RED programme is being executed in phases. The initial phase launched in several countries including Romania, Bulgaria, Greece, the Czech Republic, Slovakia and Portugal. A recently launched second phase introduces an enhanced version of the programme, complete with tiered rewards, loyalty incentives and the gradual deployment of dedicated Radar Network Managers in major markets such as UK, Spain, Italy, France and Germany.

G S Sareen, President and CEO, Omni United, said, “The Radar RED programme is a strategic step to further fuel Radar’s continued growth in the region. This programme provides our partners with the tools, rewards and recognition needed to succeed in today’s market. We are committed to building long-lasting relationships with our retail partners and supporting them in making the brand more profitable. The current programme is just the basis: we will continue to develop it and support retailers in a highly competitive market.”

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Goodyear has reversed an earlier plan to divest its farm tyre operations in India, opting instead to retain the business following the conclusion of a strategic review by its US parent company. The decision marks a shift in strategy for the US tyre group, which had been evaluating options for the division amid a broader restructuring programme.

Goodyear India disclosed the development to the Bombay Stock Exchange recetently, noting that the board had “took note of the communication received from The Goodyear Tire & Rubber Co., USA, i.e. the ultimate parent company that it has concluded the previously announced strategic review of its Farm Tire business in India and at this time has made the decision to retain ownership of the business.”

The review, initiated earlier this year, followed a sustained period of mixed performance in India’s agricultural equipment sector, where tyre demand is closely linked to tractor sales and rural income trends.

Retention of the business suggests the company sees continued strategic value in India’s agricultural market, one of the world’s largest for tractor production and a key geography for tyre manufacturers seeking stable demand cycles. The farm tyre segment, although subject to monsoon-driven fluctuations, offers long-term potential due to mechanisation trends and government support for rural development.

Goodyear India remains majority owned by the US group and manufactures a range of tyres for passenger vehicles and agricultural machinery. The company did not outline next steps for the farm division but said the communication from its parent should be taken on record.

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Linglong Tire has honoured its highest-performing dealers at a five-day gathering in London, as the Chinese manufacturer works to expand its international footprint and deepen ties with distributors across key growth markets.

Dealers from Australia, El Salvador, Egypt, Finland, Italy, Poland, Turkey and Uzbekistan were among those invited, having recorded the strongest sales of Linglong Group products in the first half of 2025. The company distributes several brands globally, including Linglong, Atlas (marketed in Australia), and Benchmark in Turkey.

Participants received certificates recognising their sales performance and attended presentations on company strategy and product developments. Some dealers also outlined their own approaches to marketing Linglong tyres in their respective regions, enabling comparisons of market conditions and promotional practices. Linglong said the exchanges offered insight into how its brands are positioned across different markets.

The event concluded with a group visit to the Premier League match between Chelsea and Arsenal. Linglong is the global tyre partner of Chelsea, displaying its branding at the club’s home fixtures at Stamford Bridge.

Shandong Linglong Tire, founded in 1975, operates seven research and development centres and seven manufacturing plants worldwide. The company manufactures tyres for passenger cars, commercial vehicles and engineering equipment, and supplies original equipment to more than 60 automotive manufacturers. Its products are sold through nearly 200,000 outlets in 173 countries.

Linglong continues to expand beyond its Chinese production base, with existing overseas facilities in Thailand and Serbia and plans to add further sites as part of its “7+5” global manufacturing strategy. The company has been an active sponsor of international sporting events and football clubs, including Real Madrid and Chicago Bulls.

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Apollo Tyres Ltd’s Sustainable Procurement Summit and Awards 2025 marked a pivotal moment for its global supply chain, uniting a diverse assembly of more than 800 partners from over 20 countries. The gathering’s core mission was to drive collective action in forging a future-focused value chain characterised by circular principles, climate responsibility and ethical rigour. A central feature of the agenda was a vibrant panel discussion where experts analysed the transformative pressures of impending regulations and evolving market expectations, emphasising the need for robust transparency and cooperative innovation to navigate the coming decade.

The event formally commenced with leadership unveiling the detailed Sustainability Roadmap 2030, a strategic blueprint that anchors long-term environmental and social governance into the company’s operational DNA. This presentation explicitly framed Apollo Tyres' vision for procurement and set forth clear, actionable expectations for its partners in this shared journey. Further elevating the summit was an awards ceremony created to celebrate supply chain excellence. Partners were honoured across critical categories including environmental stewardship, ethics, sustainable procurement and the protection of labour and human rights, acknowledging those who have delivered tangible impact and leadership.

The distinguished award recipients– Birla Carbon, Cabot, EQ Rubber, Hyosung, Milliken, OCCL, Performance Additives, Solvay, Synthos, Teck Bee Hang and Xingda – exemplify the high standards Apollo Tyres champions. Ultimately, the summit transcended a mere conference, positioning itself as a catalyst for deeper integration and mutual commitment, reinforcing that the path to achieving ambitious 2030 goals is fundamentally built through empowered and aligned partnerships across continents.

Sunam Sarkar, President and Chief Business Officer, Apollo Tyres Ltd, said, “The Sustainable Procurement Summit and Awards 2025 reflects our belief that creating a resilient and responsible value chain requires collaboration, transparency and a shared purpose. We are proud to recognise partners who are advancing sustainability in meaningful ways.”

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Hankook Tire has strengthened its commitment to sustainable community development in Indonesia with the recent completion of a vital water infrastructure project. The company finalised and celebrated the installation of a modern water pump and storage tank system in Naga cipta Village, Bekasi, on 5 December. This initiative directly addresses severe local water shortages exacerbated by El Niño climate patterns, which have historically caused extreme drought, particularly impacting over 50 households in the village reliant on rainwater for daily needs. The project supports United Nations Sustainable Development Goal 6, aiming to secure reliable access to clean and safe water for communities surrounding Hankook’s Indonesia Plant.

The new infrastructure is poised to substantially elevate living standards for residents, including many Hankook employees, by eliminating costs previously associated with buying water and improving overall sanitary conditions. This follows another successful water project in Pasirranji Village, which has supplied roughly 2.8 million litres of clean water to more than 1,100 residents since August. Hankook’s broader corporate social responsibility strategy in Indonesia is deeply aligned with multiple UN Sustainable Development Goals. Recent activities include enhancing public safety through LED streetlight installations for sustainable communities and supporting ecological balance by planting over 5,000 mangrove trees for forest restoration.

Beyond infrastructure, Hankook Tire fosters shared growth through ongoing local engagement. This includes annual tyre donations to public and private organisations to promote safer transport, alongside targeted support for education, healthcare services for vulnerable groups and direct charitable contributions. Through these multifaceted efforts, Hankook Tire continues to act as an active global corporate citizen, dedicated to fostering long-term wellbeing and resilience within Indonesian communities.

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