Omni United Group is expanding the reach of its flagship brand, Radar Tyres, with the introduction of the Radar RED (Radar Elite Dealer) programme across Europe, United Kingdom and United States. Implemented in collaboration with local partners, this initiative is strategically designed to empower tyre dealers by enhancing their profitability, strengthening brand presence and elevating the overall customer experience.

The programme provides a comprehensive package of advantages built around high-performance products, exclusive privileges and a structured rewards system to foster business growth. Key benefits include competitive pricing and attractive margins supported by a range of premium yet affordable tyres, which are intended to boost sales and improve customer retention. Membership is structured around a three-tier system – Bronze, Silver, and Gold – where benefits scale according to annual sales volume.

Additional support comes in the form of marketing resources, including promotional materials for stores, local campaign assistance and visibility through the official Radar Dealer Locator. The programme also incorporates loyalty incentives such as monetary rewards, staff discounts and formal dealer recognition. To further enhance customer appeal, selected products come with exclusive protection plans and satisfaction guarantees. Dealers will also have access to specialised product training seminars and become part of an exclusive RED community.

The rollout of the Radar RED programme is being executed in phases. The initial phase launched in several countries including Romania, Bulgaria, Greece, the Czech Republic, Slovakia and Portugal. A recently launched second phase introduces an enhanced version of the programme, complete with tiered rewards, loyalty incentives and the gradual deployment of dedicated Radar Network Managers in major markets such as UK, Spain, Italy, France and Germany.

G S Sareen, President and CEO, Omni United, said, “The Radar RED programme is a strategic step to further fuel Radar’s continued growth in the region. This programme provides our partners with the tools, rewards and recognition needed to succeed in today’s market. We are committed to building long-lasting relationships with our retail partners and supporting them in making the brand more profitable. The current programme is just the basis: we will continue to develop it and support retailers in a highly competitive market.”

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Nokian Tyres has been named an Official Sponsor for the 2026 and 2027 IIHF Ice Hockey World Championships, connecting its brand with a premier winter sports spectacle. The sponsorship covers the upcoming tournaments in Switzerland and Germany, which captivate a global audience of millions.

According to Tiina Frazer, VP of Brand, Marketing and Communications at Nokian Tyres, the partnership is a natural alignment. She notes that ice hockey is a sport defined by extreme conditions, where success hinges on control, precision, and grip. This directly parallels the core mission of Nokian Tyres, which is to engineer products that provide drivers with reliable safety and confident performance on the road, regardless of the weather. The collaboration reinforces the company's dedication to excellence in demanding environments.

Frazer said, “We’re proud to support an event that brings together millions of passionate hockey fans – whether they’re cheering at the ice rink or following the excitement from their screens. It’s a privilege to be part of the special moments viewers enjoy around the globe, especially as awareness of our heritage as inventor of the winter tyre is growing globally. We are looking forward to our partnership and wish all the teams and players success for the upcoming tournament.”

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The World Brand Lab unveiled its ‘Asia's 500 Most Influential Brands’ list at the Asia Brand Congress in Hong Kong on 24 September 2025, featuring both Kumho Tires and Doublestar Tires for their significant brand impact.

Kumho Tires achieved a comprehensive ranking of 209th, rising six places from the previous year and positioning it as the second-highest ranked tyre brand. Meanwhile, Doublestar Tires climbed five spots to 305th overall, earning the distinction of being the top-ranked brand within China's domestic tyre industry.

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Michelin North America, Inc. is enhancing retailer access to its bicycle tyres through a new distribution partnership with J&B Importers, effective 1 October 2025. With this development, retailers will be able to order Michelin products directly through J&B Importers, starting with an initial selection of popular models.

A major expansion of the tyre lineup is scheduled for 1 January 2026, which will introduce a comprehensive portfolio. This collaboration is designed for a seamless integration, providing efficient access to Michelin's premium range. The 2026 expansion will include a wide array of new SKUs, encompassing tyres for road, mountain, gravel and city cycling to meet diverse market demands.

Justin Brock, Vice President – Sales, Recreational Products, Michelin North America, Inc., said, “Partnering with J&B Importers, Inc. allows us to better serve independent bike dealers with faster access to Michelin’s trusted tyre technologies. This is a key step in expanding our footprint and supporting the cycling community with products that deliver performance and durability.”

Phil Sweet, General Manager, J&B Importers, Inc., said, “We’re proud to welcome Michelin to our distribution portfolio. Michelin is a globally respected brand known for innovation and performance. This partnership allows us to offer our dealers access to premium bicycle tyres backed by a legacy of excellence, and we’re excited to grow the assortment in the months ahead.”

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Pirelli has introduced the Cinturato Winter 3, a winter tyre engineered for sedans and crossovers to deliver safety and control in cold conditions. The tyre’s development prioritised balanced performance across snow, wet roads and dry pavement, achieved through advanced virtual engineering techniques that reduced the need for physical prototypes and accelerated the design process.

Independent testing by Dekra and TÜV confirmed the tyre’s leading capabilities. It ranked first on snow for braking, traction and handling, earning the TÜV Premium Quality Mark. On wet surfaces, it demonstrated top-tier aquaplaning resistance and handling, with a European wet grip rating of A-B across its entire range. The tyre also provides acoustic comfort, with low rolling noise emissions as indicated on its European label.

Key technical updates contribute to this performance. The tread pattern features a central zig-zag channel for improved water evacuation, while optimised sipes and Snow Keeper Teeth on the tread blocks trap snow to enhance snow-on-snow grip without sacrificing wet performance. The compound technology benefits from Pirelli's experience with the high-performance P Zero Winter 2. It uses a Dual-Core Polymer with a structure that provides high grip at low temperatures for snow adhesion while maintaining grip on wet and dry surfaces, coupled with excellent wear resistance for higher mileage.

Material development was streamlined using a generative AI tool called the Virtual Compounder, which identified optimal material combinations for the new compound with greater precision and efficiency. The tyre was validated at Pirelli’s proving grounds, including the Sottozero Centre in Swedish Lapland, a 125-hectare facility with 19 tracks for testing on snow, ice and asphalt. A recent indoor facility at this centre allowed for year-round winter condition testing. The Cinturato Winter 3 was tested on over 10 car models to ensure compatibility.

Available now on the replacement market in over 35 sizes from 16 to 20 inches, the range includes specific technologies. The Elect marking denotes versions that can increase the range of electric and plug-in hybrid vehicles by up to 10 percent through solutions tailored to their powertrains. An optional Pirelli Noise Cancelling System (PNCS) uses a sound-absorbing material to reduce cabin noise.

The Cinturato Winter 3 joins other recent Pirelli winter products, including the P Zero Winter 2 for high-performance cars and the Scorpion Winter 2 for SUVs. This expanding portfolio addresses the growing market demand for specialised winter tyres, particularly in larger sizes for premium vehicle segments.

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