Rubber Heart Ltd, a dedicated marketing and communication company for the global rubber industry, has been established in the UK.

The start-up is founded by  David Cawthra and Gail Reader, who have more than 50 years of combined experience in the elastomer industry. 

Rubber Heart Ltd aims at providing services for the rubber industry sector offering assistance to clients with no or limited internal marketing function, or those with their own marketing staff that need additional resources for specific projects, campaigns or events.

Cawthra and Readers have  worked for the world-renowned Rubber Consultants/Tun Abdul Razak Research Centre R&D and testing facility just north of London in Hertford for more than 50 years combined. 

Noticing a gap in the market they decided the time was right to use their skills, contacts and expertise to start their new venture.

"David and I have been a great team for the last 20 years and our different but complementary skills and shared ambitions have led us to taking this decision to set up on our own,’ said Reader. ‘We both have loved being part of the elastomeric community and as well as providing bespoke marketing services, we have worked with industry experts across the globe so are in a great position to connect companies who may require any R&D and testing.’

‘We believe that our friendly approach, ready-made network of contacts and access to the industry worldwide puts Rubber Heart in an unrivalled position to offer clients fast and efficient services,’ added Cawthra. We have worked all over the world including Europe, USA, Asia and the Middle East and like to think that as well as gaining an in-depth knowledge of the industry and its complexities, we have a good understanding of cross-cultural communication when doing international business and marketing.’

Both Gail (BSc Chemistry) and David (BA Marketing & Communications) are skilled marketing and PR specialists with years of experience in branding and design, technical writing and editing, copywriting, event organisation, and exhibition participation.

As well as becoming social media sponsor for the Institute of Materials, Minerals and Mining (IOM3) Rubber in Engineering Group, Rubber Heart has also partnered with AMI - Marketing for Manufacturing: a specialist digital agency offering websites, SEO, video and photography services.

‘We have been building the foundations of our business since January and of course never planned to find ourselves in the current situation where so many upcoming key events for our industry have been cancelled or postponed,’ said Reader. ‘During this challenging time, we believe businesses will need to stay visible in the marketplace so are looking forward to offering clients enhanced digital marketing opportunities to engage with potential new customers and suppliers, launch new products and exchange research innovations and ideas.’

Continental is running a promotional offer from 1 May to 31 May 2025 in which customers who purchase four Continental ExtremeContact Sport02 tyres will receive a USD 110 Continental Tire Prepaid Mastercard. Additionally, customers who pay for the four ExtremeContact Sport02 tyres using their Continental Tire Credit Card will earn an extra USD 90 Prepaid Mastercard, for a total refund of USD 200.

The ExtremeContact Sport02 is a ultra-high-performance tyre designed for passenger cars. With its SportPlus Technology, which offers quick handling, improved traction on wet roads and a prolonged tread life, this tyre is perfect for both the street and the racetrack. There are 77 sizes of the tyre available, with rim diameters ranging from 15 to 21 inches. The industry-leading coverage offered by Continental Tire's Total Confidence Plan supports the ExtremeContact Sport02.

This is a complete package that includes road hazard coverage, emergency travel interruption coverage, a customer satisfaction trial, a limited warranty, flat tyre roadside assistance and a mileage warranty (if applicable). During a road trip, Continental will assist with qualified expenditures in the event of a mechanical breakdown (maximum benefit of USD 200.00 per day, with a maximum benefit of USD 500.00 per year). In order to qualify for the deal, tyres need to be bought all at once. Only valid between 1 May 2025 and 31 May 2025, or while supplies last, with a qualifying purchase made in the 50 United States, Washington, D.C. and Puerto Rico.

Leading tyre manufacturer JK Tyre & Industries Ltd launched its ‘JK Tyre Steel Wheels’ in Farrukhnagar, Haryana, as part of its targeted expansion into rural India, focusing on places with a population of 100,000 or less.

The centre displays the whole line of JK Tyre products across all segments and is intended to serve as a one-stop shop for all tyre-related requirements. Best-in-market prices, industry-leading warranties and value-added services like wheel balance and tyre replacement are all available to customers. Notably, the business also provides non-truck tyres with a fast claim service. This retail growth is in line with JK Tyre's strategy goal of enhancing its last-mile presence and meeting the rapidly increasing demand in India's rural and semi-urban areas.

Over the following three months, the rural expansion initiative will be implemented in Telangana, Tamil Nadu, Maharashtra, Uttar Pradesh, Bihar and Haryana. Later this year, the programme will be expanded with a national rollout. Through strategic partnerships, JK Tyre is enabling local businesses to oversee and expand these centres in their areas as part of the rollout. These partnerships provide prospective entrepreneurs a chance to connect with JK Tyre's wide nationwide distribution network, encouraging independence, generating jobs locally and stimulating economic progress at the local level.

Anshuman Singhania, Managing Director, JK Tyre & Industries Ltd., said, "Our Rural expansion programme will help us to reach the interiors of the real Bharat that are economically vibrant but often under-served. We are not just building retail points; we are also enabling entrepreneurship and access. These centres will offer our full range of tyres and will act as vital touchpoints for our brand, delivering consistency, convenience and confidence to a fast-rising consumer base across India’s heartland.”

German tyre major Continental will shut down its tyre manufacturing plant in Alor Setar, Malaysia, by the end of 2025, affecting 950 workers.

The facility, which produces passenger cars, light truck tyres for the Asia Pacific market, and motorcycle tyres, has been operational since December 1979 and became a fully owned Continental subsidiary in May 2012.

Continental said the closure followed a comprehensive business review to safeguard its competitiveness in the Asia Pacific region. The company plans to optimise its product portfolio and manufacturing footprint in response to changing customer demand.

Despite the closure, the German tyre maker emphasised that Malaysia remains a key market in its Asia Pacific operations.

Continental will support affected employees, including career counselling, and help them find potential employment opportunities both within and outside the company, according to the statement.

The 133,000-square-metre manufacturing site is one of six Continental tyre plants in the Asia Pacific region. The company will continue to operate facilities in Hefei, China; Rayong, Thailand; Modipuram, India; Kalutara, Sri Lanka; and Petaling Jaya, Malaysia.

NEXEN TIRE, the global tyre manufacturer, has reported exceptional financial performance for the first quarter of 2025, with revenues climbing to KRW 771.2 billion and operating profit reaching KRW 40.7 billion. The results represent a 13.7 percent year-on-year increase, setting a new quarterly record for the company and surpassing market expectations.

The South Korean tyre maker's strong showing comes despite ongoing industry challenges, with the company leveraging expanded production capacity and a focus on premium products to drive growth. The Czech plant's phase 2 expansion has significantly boosted output volumes, while increasing demand for larger 18-inch and above tyres has enhanced profit margins.

European operations emerged as the standout performer, generating KRW 316.5 billion in revenue—approximately 41 percent of NEXEN's global sales. The region has benefited from stable replacement tyre demand since late last year, with particular strength in seasonal products including winter and all-weather offerings.

"Despite continued exchange rate swings and uncertainties surrounding tariff policies, our long-term efforts in capacity expansion and brand building are now bearing fruit, allowing us to continue growing," said Travis Kang, Global CEO of NEXEN TIRE.

NEXEN's strategic supply of original equipment tyres to premium European automakers since 2016 has enhanced brand recognition, driving subsequent replacement tyre sales. Meanwhile, normalising freight rates have returned to comparable levels with the same quarter last year, helping reduce the company's freight-to-sales ratio despite persistently high raw material costs.

Looking ahead, the company plans to implement region-specific strategies to navigate economic volatility. In Europe, growth will centre around increased volume and expanded capacity, while the US operation will adopt flexible approaches to counter tariff measures. The Asia-Pacific region, particularly Japan and Australia, will see customer diversification efforts and enhanced local distribution.

NEXEN is also advancing a unified product strategy for both electric and conventional internal combustion vehicles, utilising artificial intelligence and virtual reality in its development processes. Recent in-house testing has validated the superior performance of its tyres across critical metrics including braking, noise reduction and ride comfort.

Kang added, "We will continue to strengthen our worldwide competitiveness by developing customer-focused product strategies and region-specific techniques."