Rubber Heart Ltd, a dedicated marketing and communication company for the global rubber industry, has been established in the UK.

The start-up is founded by  David Cawthra and Gail Reader, who have more than 50 years of combined experience in the elastomer industry. 

Rubber Heart Ltd aims at providing services for the rubber industry sector offering assistance to clients with no or limited internal marketing function, or those with their own marketing staff that need additional resources for specific projects, campaigns or events.

Cawthra and Readers have  worked for the world-renowned Rubber Consultants/Tun Abdul Razak Research Centre R&D and testing facility just north of London in Hertford for more than 50 years combined. 

Noticing a gap in the market they decided the time was right to use their skills, contacts and expertise to start their new venture.

"David and I have been a great team for the last 20 years and our different but complementary skills and shared ambitions have led us to taking this decision to set up on our own,’ said Reader. ‘We both have loved being part of the elastomeric community and as well as providing bespoke marketing services, we have worked with industry experts across the globe so are in a great position to connect companies who may require any R&D and testing.’

‘We believe that our friendly approach, ready-made network of contacts and access to the industry worldwide puts Rubber Heart in an unrivalled position to offer clients fast and efficient services,’ added Cawthra. We have worked all over the world including Europe, USA, Asia and the Middle East and like to think that as well as gaining an in-depth knowledge of the industry and its complexities, we have a good understanding of cross-cultural communication when doing international business and marketing.’

Both Gail (BSc Chemistry) and David (BA Marketing & Communications) are skilled marketing and PR specialists with years of experience in branding and design, technical writing and editing, copywriting, event organisation, and exhibition participation.

As well as becoming social media sponsor for the Institute of Materials, Minerals and Mining (IOM3) Rubber in Engineering Group, Rubber Heart has also partnered with AMI - Marketing for Manufacturing: a specialist digital agency offering websites, SEO, video and photography services.

‘We have been building the foundations of our business since January and of course never planned to find ourselves in the current situation where so many upcoming key events for our industry have been cancelled or postponed,’ said Reader. ‘During this challenging time, we believe businesses will need to stay visible in the marketplace so are looking forward to offering clients enhanced digital marketing opportunities to engage with potential new customers and suppliers, launch new products and exchange research innovations and ideas.’

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The Rubber Board of India has announced a financial assistance scheme for SC Community rubber growers to support the purchase of rubber rollers for sheet processing in 2025. Eligible applicants can receive a subsidy of INR 40,000 or 80percent of the machine's cost, whichever amount is lower.

Interested growers must submit their applications online via the 'ServicePlus' portal on the Rubber Board's website by 31 October 2025. All required documents should be uploaded with the application. For further details, individuals can contact Rubber Board Regional Offices, Field Stations or the Board's Call Centre.

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Sailun Group has achieved a significant sustainability milestone, earning an ‘A’ rating from Morgan Stanley Capital International (MSCI) in its latest Environmental, Social and Governance (ESG) evaluation. This prestigious upgrade from a ‘BB’ rating makes Sailun the first tyre manufacturer in China to receive this high grade from the globally recognised index provider.

The MSCI ESG assessment is a comprehensive international framework that analyses corporate performance across environmental impact, social responsibility and governance standards. It is a critical tool used by institutional investors worldwide to guide decision-making.

This upgraded rating signifies strong international acknowledgment of Sailun's dedicated efforts in key areas, including product quality and safety, robust corporate governance, progressive employee management and its environmental initiatives. This achievement not only underscores Sailun Group's commitment to sustainable operations but also solidifies its position as a global leader with influential ESG practices.

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Tirupati Tyres Ltd reported a surge in annual profit for the year ended March 2025 and said it plans to diversify into new businesses, including gold mining, real estate and agriculture, as part of its expansion strategy.

The Mumbai-based company said profit after tax jumped to INR 9.96 million in fiscal 2025 from INR 884,000 a year earlier, on total income of INR 118.1 million compared with 4.1 million rupees.

“The company has diversified its scope of operations and altered its main objects to include new lines of business, inter alia, gold mining, real estate, and agriculture,” the board said in its annual report. It added that steps were being initiated to change the company’s name to reflect its broadened focus.

“In line with this strategic shift and to ensure that the corporate identity of the company is aligned with its broadened business focus and long term vision, the company now intends to change its name to more appropriately reflect its revised business activities and future direction. Necessary steps in this regard are being initiated in compliance with applicable laws and regulations,” said the company.

The board also sought shareholder approval to raise the ceiling for loans, guarantees and investments in securities to as much as INR 5 billion, and to allow foreign portfolio investors to own up to 49 percent of its equity capital.

Tirupati Tyres said the move was aimed at strengthening its capital structure and funding long-term strategic growth. A rights issue was proposed earlier in the year but was later withdrawn due to a lack of subscription.

The company has not declared a dividend for the year, citing the need to conserve cash to support expansion.

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Indian tyre retreader unveils automation strategy, launches new products despite 50% profit drop

Indian tyre retreading company Indag Rubber Limited is doubling down on digital transformation and research investments as it seeks to counter margin pressure from soaring raw material costs that halve annual profits.

The Delhi-based firm reported a profit after tax of INR 84.1 million for fiscal 2025, down 49.8 percent from INR 167.5 million, but outlined ambitious expansion plans centred on automation and product innovation during its annual general meeting.

“We are indeed in the era of digitalisation, automation, and AI,” Vijay Shrinivas, CEO of the company, said, announcing a complete automation of the mixing process at its Himachal Pradesh plant to eliminate human intervention and enhance consistency.

The company has invested in a state-of-the-art R&D facility established after the COVID period, which has already yielded results with the launch of Win Master, a new retreading product unveiled at Bharat Mobility in January 2025.

“This product is a direct outcome of our R&D initiatives and offers exceptional performance—delivering approximately 80 percent to 90 percent of the life of a new tyre,” the CEO said, adding its effectiveness had been demonstrated across several fleet operators.

Digital Infrastructure Overhaul

Indag has undertaken a comprehensive digital transformation over the past three years, transitioning from traditional ERP systems to SAP while implementing Salesforce.com for customer relationship management and automated compliance tools.

The company is targeting a 100 percent paperless environment at its plant level. It has partnered with e-Fleets to monitor real-time performance of approximately 6,000 tyres used by large fleet customers, generating valuable cost-per-kilometre data.

“This initiative has enabled Indag to collect valuable data on tyre performance... allowing the Company to effectively demonstrate the benefits of retreading to fleet owners and operators,” the company said.

Network Expansion Strategy

The company is aggressively expanding its retreader network across India, having connected with over 3,000 retreaders under loyalty programmes compared to its previous base. It operates 15 depots nationwide with plans to enhance reach and penetration further.

“Our company’s primary objective is to engage with these operators, educate them on cost-saving opportunities and demonstrate measurable benefits,” the CEO explained, targeting large fleet owners facing rising fuel, toll and operational costs.

Operational Excellence Drive

Beyond digitisation, Indag has improved operational efficiency by reducing its working capital cycle from 120 days to 70 days over five years, significantly better than the industry average of 100-110 days. The company achieved this through strict forecasting, improved vendor negotiations and reducing Days Sales Outstanding from 70 to 35 days.

Market Positioning

The investment strategy comes as India’s fragmented retreading industry faces consolidation pressure. About 11 million tyres are retreaded annually by over 10,000 retreaders, down from 13,000 previously, compared to the United States where just 650 retreaders process 16 million tyres.

“GST and demonetisation have really helped our industry to consolidate and formalise,” the CEO said, noting customers increasingly demand formal invoicing and standardised practices.

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