INTELLIGENT AUTOMATION MEETS ENGINEERING EXCELLENCE WITH TROESTER ROBOTICS

In today’s evolving industrial ecosystem, manufacturing is no longer just about physical output. Modern factories must simultaneously manage a range of challenges – from efficiency and flexibility to sustainability and quality control. Traditional automation systems often fall short, while smart, integrated and data-driven solutions are now the foundation of next-generation production strategies.

TROESTER Robotics emerged from this vision, formed in 2025 through a strategic acquisition. That year, TROESTER GmbH & Co. KG, a renowned German engineering company with over 130 years of heritage, acquired Turkey’s dynamic automation firm SC Otomasyon. This union brought together two strengths: deep engineering experience and practical implementation agility.

What resulted was more than just a new company – it became a transformative platform that doesn’t just produce automation systems but redefines the way production itself is designed and executed.

Today, TROESTER Robotics delivers durable, scalable and intelligent automation solutions across industries, with a strong focus on rubber and tyre production. These systems are built to improve precision, consistency, safety and operational sustainability.

Founded in 1892 in Hannover, Germany, TROESTER has become a global benchmark in the field of rubber, cable and plastics processing. With extrusion systems, full-scale production lines and advanced process engineering, TROESTER is known worldwide for engineering excellence and trust.

SC Otomasyon, on the other hand, earned its reputation in Turkey through flexible project execution and on-site know-how – delivering tailored automation projects in sectors such as glass, automotive and end-of-line applications. Notably, its success in rubber and tyre manufacturing drew international attention.

Through the acquisition and integration under TROESTER Robotics, this unique combination of capabilities has been elevated to serve global markets. It reflects the perfect synergy of depth and agility, tradition and innovation and global vision with local adaptability.

AUTOBOOKER: A NEW STANDARD IN TREAD HANDLING

Autobooker, developed by TROESTER Robotics, directly addresses a common bottleneck in tyre production: the handling and stacking of precut rubber treads.

Due to the nature of rubber – its sticky surface, flexibility and weight – manual operations are not only labour-intensive but also prone to inconsistencies such as misalignment and uneven stacking. This leads to increased cycle times and compromised product quality.

Autobooker was designed to solve these challenges in a compact robotic cell that automatically identifies and handles treads of various profiles and sizes while delivering repeatable and balanced stacking with minimal operator intervention. The system easily integrates into existing production lines with its compact structure and adapts to different production scenarios without the need for reprogramming. Most importantly, Autobooker ensures not just speed but precision and consistency in its operations.

Unlike traditional systems, Autobooker is not just a robot – it is a stabilising element of the production line, enabling a more consistent, reliable and efficient flow.

BEYOND MACHINES: AN INTELLIGENT AUTOMATION ECOSYSTEM

Autobooker is just one part of the broader technology ecosystem developed by TROESTER Robotics. Across various stages of tyre and rubber manufacturing, the company continues to build systems that prioritise productivity, safety and quality. One of the systems is Green Tyre Spraying Cells, which are robotic spray units that ensure uniform surface coating, reduce VOC emissions and minimise operator exposure. The Robotic Creel Loading Systems are designed to automate the placement of heavy steel and cord rolls; these systems significantly improve ergonomics and workplace safety.

Another solution, the End-of-Line Palletizing Solutions, enables fast, reliable palletising of finished tyres with minimal human involvement, increasing throughput and reducing handling errors. All TROESTER Robotics systems are equipped to communicate with MES and ERP platforms, enabling smart factory integration. This ensures the production process is not only automated but also traceable, measurable and optimised in real time.

DELIVER A VISION, NOT ONLY MACHINES

At TROESTER Robotics, automation is not just about hardware – it’s about engineering precision, industry insight, global standards and future-focused thinking. Every system installed is designed to standardise quality, minimise waste, reduce operator dependency and boost competitiveness while laying a solid foundation for digital transformation.

For TROESTER, every solution is a chapter in its customer’s production story. The company says, “We’re not just writing that story for today – we’re building it for the factories of the future.”

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The Association of Natural Rubber Producing Countries (ANRPC) recently hosted a high-level delegation from the Rubber Development Division of the Ministry of Plantation and Commodities Malaysia at the ANRPC Secretariat. Led by Peter Dennis of Malaysia’s Rubber Development Division, the group met with ANRPC Secretary-General Dr Suttipong Angthong and his team.

The discussions centred on essential industry issues, particularly the vital importance of achieving stable rubber prices for the benefit of producers and the broader market. Conversations further delved into analysing recent market trends and their consequences for global production and trade dynamics.

This engagement highlighted the ongoing necessity for cooperative action to address sectoral challenges, advance sustainability and ensure resilient growth in the face of variable economic conditions.

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Bridgestone Americas has unveiled its latest flagship winter tyre, the Blizzak IcePeak, which will launch nationwide in May 2026. This new tyre is distinguished as the first from Bridgestone to achieve both the rigorous 3-Peak Mountain Snowflake and Ice Grip certifications, marking a significant advancement in winter performance. Designed to cater to a broad range of vehicles – including sedans, minivans, CUVs, SUVs and trucks – the IcePeak will replace the Blizzak WS90 and DM-V2 models. It will be available in 107 sizes, ultimately covering approximately 97 percent of the US light-duty vehicle market, with the majority of sizes ready at launch.

The tyre’s development centres on delivering superior winter traction alongside improved durability and efficiency, leveraging the company’s ENLITEN technology. This integration aims to lower rolling resistance for better fuel economy and extend tyre wear life, offering long-term cost savings for drivers. Internal testing indicates the IcePeak surpasses the wear life of its predecessors while maintaining effective traction. Its compatibility extends to conventional, hybrid and electric vehicles, emphasising its modern engineering.

Key to its performance is a suite of specialised technologies. Bridgestone’s patented MultiCell compound is engineered to enhance stopping power on ice, a claim validated by the official Ice Grip certification. This certification requires performance on ice to exceed a standard reference tyre by at least 18 percent in braking tests. For snow traction, the tyre employs optimised tread blocks and full-depth 3D sipes to create additional biting edges, helping vehicles gain grip and reduce spin.

Building upon the Blizzak lineage, which spans nearly four decades of innovation, the IcePeak introduces refined design elements. Its optimised compound is formulated for added durability across multiple winter seasons without sacrificing grip. A newly unified global tread pattern incorporates several critical features: strategically placed sipes are angled to maximise the gripping edge, protrusions on tread blocks prevent water intrusion on ice and micro-grooves help clear the thin water film that forms on icy surfaces. Together, these features aim to provide drivers with reliable control in wet, snowy and icy conditions, advancing the brand’s reputation for winter safety and performance.

Ian McKenney, Senior Product Manager, Bridgestone Americas, said, “Our Blizzak tyre lineup moves from strength to strength, continually raising the standard for impressive winter weather control. With the application of ENLITEN technology, we are able to expand the tyres’ performance envelope in all directions while also delivering greater durability and reduced rolling resistance, while promoting a focus on enhanced sustainability.”

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Citira, a circular tyre management provider, is introducing a nationwide emergency tyre service in Sweden for commercial fleets, a strategic move to become a comprehensive tyre management partner. Named Citira 24/7 Däckjour, it provides a dedicated contact point for heavy vehicle operators needing immediate assistance, day or night.

This service connects customers to an established, quality-assured network of professional tyre workshops across the country. By utilising pre-assembled replacement wheels ready for immediate deployment, the system ensures rapid on-site repairs to maximise vehicle uptime and minimise operational disruptions.

Clients also benefit from predictable, agreed-upon pricing and consolidated billing, which simplifies administration and enhances budget control. This integrated offering is designed to streamline daily operations, reduce downtime and deliver a more seamless support experience for truck and bus companies.

Göran Bengtsson, Head of Sales at Citira Sweden, said, “This is an important milestone for us to be to able offer our Swedish heavy vehicle fleet customers. This has been frequently requested to us, and we are happy to be able meet the demand, providing a new level of reliability and convenience for our customers.”

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Michelin has unveiled the X-Ice Snow+ tyre, a premier winter product designed to meet the heightened demands of modern, unpredictable winter weather. This new offering provides increased performance and durability over its predecessor, specifically engineered to tackle severe seasonal challenges. Its advanced FLEX-ICE 3.0 tread compound optimises braking performance across a spectrum of conditions, including ice, snow and both wet and dry roads, ensuring reliable control during freezing rain or on treacherous black ice.

The tyre's proven tread design delivers superior start-up traction in deep snow compared to three leading competitors and offers strong lateral grip for stability on slick, icy corners. Beyond immediate safety, the X-Ice Snow+ is built for long-term value and efficiency. It achieves an extended tread life, lasting more than 26 percent longer than key rival tyres. Furthermore, through a specialised low-energy-loss compound that minimises rolling resistance, it delivers up to 34 percent better efficiency, which supports fuel savings and extends electric vehicle range without sacrificing winter traction. Passenger comfort is enhanced by proprietary Piano Acoustic Tuning Technology, a system engineered to reduce road noise for a quieter ride.

Available for dealer order starting in May 2026 for the winter selling season, the Michelin X-Ice Snow+ tyre will be produced in 15- to 23-inch sizes to accommodate a broad range of vehicles, including sedans, CUVs, SUVs, pickups and both hybrid and electric models.

Omer Waysman, Vice President – B2C Marketing, Michelin North America, Inc, said, “For more than 130 years, Michelin has continued to push the boundaries of innovation by improving our technologies to meet the needs of mobility across the globe. With the new Michelin X-Ice Snow+ tyre, we have taken everything drivers loved about the previous generation tyre and improved key areas. This new tyre delivers excellent winter performance, longer-lasting durability and greater efficiency, giving drivers a dependable advantage when the weather is at its worst.”

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