Ready or not, autonomous vehicles (AVs) are on the way! The Level 5 autonomy, known as "anytime, anywhere" technology that can drive a vehicle under all conditions without a driver, is ways off. However, Level 4 autonomy is already here, enabling vehicles to operate in full self-driving mode, and not needing human interaction in most circumstances. The driver, however, must remain available to take over control if needed, yet the driver would be able to sleep temporarily! Level 4 autonomous vehicles are currently plying in limited geographic areas.

Trucking Industry to Lead AV Usage

Presently the trucking industry is enjoying a significant business growth, but facing a shortage of drivers. Hence, the industry envisions a model where self-driving trucks will handle those long, lonely highway miles while leaving the first-mile pickup and last-mile delivery to the traditional human drivers. This model will shift short-distance regional driving to non-AVs, while the long-haul driving will be done by AVs.

Still, it’s going to be a long time before a full-scale and broad adoption of AVs happens across the trucking industry. The shift to Level 4 autonomous trucking will likely be a gradual, symbiotic shift over the course of the next decades. Fleets will want to know how their maintenance needs will change with autonomous trucks. They will have to develop relationships with new technology partners and will have to train their workforce differently. Fleets need to know what to expect when something goes wrong. For instance, what happens when a truck gets the inevitable flat tyre and has to pull off to the side of the road? “If a vehicle does not have an active driver to ensure that the tyres are safe during use, safety needs to be ensured in another way”, said Mika Penttila, Head of Digital Technology for Nokian Tyres. Tyres are an integral part of a vehicle’s safe operation. When machines, rather than humans, are responsible to observe and manage driving parameters, tyres also need to be smart! “No matter how smart your vehicle is, tyres are the only link between the vehicle and the road”, said Jukka Kasi, Senior Vice President of Products & Marketing for Nokian Tyres.

Hence, there is a need for sensors embedded in, or connected to, tyres. Industry experts believe that smart tyres will be commonplace within five years at the latest. Bridgestone Americas is ready to integrate its “smart-sensing” tyre technologies to enable safer, more sustainable autonomous operations. When information received from tyres is combined with weather data, for example, the vehicle’s on-board information system can form a picture of prevailing driving conditions and adjust the driving accordingly. Tyre sensors can also monitor tyre wear, inflation pressure, and temperature inside the tyre. For example, an increase in the inside temperature may be an early indication of tyre damage, allowing it to be addressed before it causes a dangerous situation on the road.

New Alliances to Promote AVs

Bridgestone Americas recently announced it has made a minority investment in Kodiak Robotics, a leading U.S.-based trucking company that is using autonomous trucks. The partnership will allow Bridgestone to integrate its smart-sensing tyre technologies and fleet solutions into Kodiak’s level 4 autonomous trucks. The companies will also pilot future autonomous and smart tyre technologies to further enhance vehicle intelligence for a safer, more efficient, and more sustainable mobility future.

“Automated vehicles offer a number of benefits to commercial fleet customers and society, including safer roads with fewer unexpected incidents, and upwards of 20 percent savings in fuel and efficiency,” said Paolo Ferrari, President & CEO of Bridgestone Americas. “Advancements in tyre-centric technologies are critical to unlocking greater innovation in mobility, while also delivering significant sustainability benefits. This investment will enable Bridgestone and Kodiak to work together to co-develop advanced mobility solutions with speed and precision that will revolutionize commercial trucking,” according to Mr. Ferrari.

Kodiak has plans to deploy driverless trucks in the next few years with full vehicle intelligence to implement safe, efficient and sustainable autonomy. Bridgestone’s suite of cloud-based technologies leverage connected vehicle data to help predict tyre health and maintenance, as well as optimize tyre lifespan. Kodiak and Bridgestone will work together to advance self-driving trucking technology, from tyres and sensors to predictive maintenance.

Asia represents a $1.5 trillion freight market, and South Korea's third-largest conglomerate, SK Inc. announced a partnership to bring Kodiak’s self-driving technology, to the Asia-Pacific (APAC) markets. In addition, the companies will work together to provide fleet management services for customers in Asia. "Our partnership with Kodiak will help accelerate the commercialization of self-driving trucks in Asia," said Jungho Shin, executive vice president of SK Inc. "Kodiak's industry-leading technology and SK's unrivaled reach in S. Korea and across Asia make this a natural partnership. We look forward to working with Kodiak to make autonomous trucking a reality around the globe."

No doubt, many more partnerships between tyre manufacturers, technology companies and the trucking industry are needed to achieve full autonomous vehicles. (TT)

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The European Commission has approved a €71.6m Hungarian state aid measure to support Hankook Tire & Technology Co. Ltd. in establishing a new tyre manufacturing line, in a project aimed at boosting employment and industrial capacity in central Hungary.

The aid, equivalent to HUF28bn, will support the construction of a truck and bus radial tyre facility in the Central Transdanubia region. The investment forms part of a broader €538m project to expand Hankook’s existing plant in Fejér County, which currently produces tyres for passenger cars and light trucks.

The measure will be provided as a direct grant and is expected to create 469 jobs, primarily in manufacturing.

The Commission assessed the scheme under EU state aid rules, notably Article 107(3)(a) of the Treaty on the Functioning of the European Union and the Regional Aid Guidelines. It concluded that the measure is necessary and appropriate to support economic development, competitiveness and employment in a disadvantaged region.

The Commission also found that the aid has an incentive effect, noting that the company would not have undertaken the project within the European Economic Area without public support. It further determined that the measure is proportionate and limited to the minimum necessary, remaining within the aid intensity thresholds defined in Hungary’s regional aid map.

The Commission said the scheme would have a limited impact on competition and trade within the EU and therefore approved the measure under state aid rules.

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Pirelli has entered into a strategic agreement with Swedish technology firm Univrses to integrate artificial intelligence-based computer vision systems into its Cyber Tyre platform. As part of the deal, Pirelli has acquired a 30 percent stake in Univrses, with an option to increase that share to a majority holding. The collaboration will embed Univrses’ 3DAI technologies into Pirelli’s existing Cyber Tyre solutions, creating a unified system aimed at producing safer and higher performing vehicles.

The combined technology has potential applications in advanced driver-assistance systems and autonomous driving. It also generates timely, actionable data for road management, helping authorities make better decisions and deploy resources more efficiently. This could lead to fewer road accidents and saved lives. The system uses onboard cameras and tyres to collect feedback on road conditions. Pirelli’s Cyber Tyre, the first integrated hardware and software system of its kind, gathers data from tyre sensors, processes it with proprietary algorithms and communicates in real time with vehicle electronics and the cloud.

Univrses originally developed its technology to help cars understand their surroundings, but it has since been adapted to turn vehicles into AI-powered road monitoring agents. The Swedish company’s 3DAI Engine provides autonomous vehicles with perception capabilities including 3D positioning, mapping and spatial deep learning. Its 3DAI system digitises roadside infrastructure using data from vehicle-mounted sensors like cameras.

A pilot project is already active in Italy. In 2025, Pirelli and the Puglia Region launched a road network monitoring system to create an updated map of infrastructure conditions. The system analyses data from tyres via the Cyber Tyre platform alongside visual data from cameras interpreted by Univrses’ technology.

Andrea Casaluci, CEO, Pirelli, said, “The agreement with Univrses further enhances our Cyber Tyre™ platform, thanks to advanced AI‑based artificial vision technologies. The collaboration between Pirelli and Univrses will make a significant contribution to the ongoing transformation of cars into true software‑defined vehicles.”

Jonathan Selbie, CEO, Univrses, said, “Continuous monitoring and data are becoming the new foundation for infrastructure asset management, and Univrses technology is able to provide powerful analytical capabilities based on reliable and frequently updated data. In this context, we are pleased to welcome Pirelli as an investor and to take our partnership to the next level: we will join forces to deliver increasingly advanced services and products.”

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ZC Rubber is preparing a major European-focused showcase at THE TIRE COLOGNE, scheduled to run from 9 to 11 June 2026. The tyre manufacturer will occupy Booth C050g in Hall 8.1, highlighting its WESTLAKE and GOODRIDE brands with a clear emphasis on products tailored specifically for regional market demands.

The display will blend imminent and future innovations. Products destined for a European launch in the latter half of 2026 will appear alongside the company’s current truck and bus radial lineup. Selected previews of developments planned for 2027 will also be on view. A featured attraction is the Westlake Sport RS2, a drift-proven ultra-high-performance tyre praised for its grip, precision and 180 treadwear rating. A renewed rubber compound, developed through work with the Red Bull Driftbrothers, now delivers steadier traction under severe driving conditions. Appearing at the stand, Red Bull Driftbrothers driver and engineer Elias Hountondji will illustrate how motorsport data directly refines ZC Rubber’s product engineering.

Additional new passenger car radial models for Europe in the second half of 2026 include the Westlake ZuperFlex Z-137, Goodride RideMax G-147, the all-season Westlake Zuper4S Z-411 and the off-road focused Westlake Terra Legend SL399 and Goodride Mud Legend SL388. On the truck and bus side, already available tyres such as the Westlake WSL2, Westlake WDL2+ and Goodride S2, D3 and D4 will be exhibited, covering steer and drive axle needs for long-haul and heavy-duty transport.

A sneak peek at 2027 offerings will feature the Westlake Z-301 commercial van tyre, Goodride All Season G-721, Goodride SnowComfort G-518 and new TBR models including the Westlake WTL2, Westlake WTR OEM and Goodride M2. ZC Rubber’s team will remain on-site throughout the event, welcoming visitors and partners to the booth for meetings and professional discussions.

Leo Liao, General Manager, ZC Rubber Europe, said, “This year’s showcase reflects a much broader and more complete portfolio for Europe. From UHP and all-season tyres to all-terrain, mud-terrain and TBR solutions, we are bringing new developments across almost every major segment. This reflects how seriously we take the European market: we are listening to local needs, investing in the right products and building a portfolio that better matches the needs of our European partners.”

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Magna Tyres has launched the MA801 TR, a new solid tyre engineered for extreme operating conditions in recycling facilities and heavy industrial settings. Designed to maximise equipment uptime while supporting high load capacities, the tyre is built to deliver dependable performance in harsh environments. The official debut of the MA801 TR will take place at IFAT 2026 in Munich, scheduled from 4 to 7 May 2026.

The new model is intended for compact wheel loaders and telescopic handlers, featuring a flat-free solid construction. Its extra-deep non‑directional tread is reinforced by a triangular structural design, which enhances traction and stability on surfaces littered with sharp debris. Available in sizes 13.00‑24 and 14.00‑24, the tyre prioritises puncture resistance and reduced maintenance needs.

Thanks to its robust architecture and deep tread profile, the MA801 TR offers an extended service life and consistent performance across demanding work cycles. By eliminating the risk of flats, Magna Tyres positions the tyre as a reliable solution for recycling and industrial operations where continuous heavy loads are standard.

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