Success Doesn't Reward A Lack Of Effort
- By Adam Gosling
- August 19, 2021

When we consider the examples provided by various leaders around the globe where Covid-19 is considered, the outcomes can be binary; either the decision has worked out well, or the disaster is still arising.
So in considering a truck pulling a trailer, the trailer has to follow the lead of the prime mover, BUT in this case, the trailer bears substantial influence upon the direction the prime mover is travelling.
In order to stay on course, the driver of a truck and trailer combination is usually required to provide continuous inputs to the steering. The question of why such inputs are needed is not easily answered if the trailing units are actually appropriately aligned. More often than not, this is not the case. Trailing unit misalignment is the greatest cause of rash drive, influences tyre wear, increases fuel burn and decreases wheel end life, ergo increasing the operating costs.
Instead of rolling over the pavement, the tyres are actually scuffing and being dragged over the running surface. If the axles of the trailing unit are not ‘aligned’ to the appropriate settings, it will pull the tractor off course. Appropriate settings are usually tighter than the broad specification manufacturers suggest (and truck OEMs don’t really care much about trailers).
One transport company was unpleased with the tyre performance it was achieving. The company was looking for efficiencies in its operations, so it engaged TyreSafe Australia to assist.
After inspecting the scrap tyre heaps, it was determined that there was a good prospect of improving the bottom line by a good number of percentage points.
The process of having all the tyres rolling in exactly the same direction was paramount.
Once inflation pressures were brought under control using real-time tyre monitoring systems (TPMS) broadcasting tyre pressure data back to base, several issues were identified by examining how the tyres reacted during the operations.
Topics such as axle camber, wheel bearing preload are all under the old bogey of ‘wheel alignment’ and so were examined along with the actual axle alignment and wheel (tyre assembly) balance. Adjustments were made, tuning the trailers sometimes fraction by fraction.
The first noticeable effect was comments from the drivers such as “we don’t know we’ve got three trailers, this thing steers like a car”, “I can relax and just monitor the drive; I’m no longer fighting the steering wheel trying to keep the rig on the road” and “at the end of my 12-hour shift, I’m feeling fresh, my arms aren’t sore from constantly working the wheel to keep heading where I want to go not where the truck wanted to go” – giving indications that the project was bearing fruit.
All the tyres from the pilot rig were now evidencing evenly shared workloads; the operating pressures were within the acceptable range for all tyres on each axle group. The end-of-life tyres no longer exhibited strange wear patterns; they all were wearing evenly and smoothly, tread consumption was impressive. The projected tyre life increased by a double-digit number according to change out frequency reduction. The most impressive return was from fuel burn rates.
Being a triple trailer unit, a lead trailer followed by two dolly/trailer tri-axle combinations, the fuel burn rate was always going to be high. Starting from a 1.45 km/litre base, the pressures/alignment project presented figures of 1.85 km/litre, a 27 percent improvement. Considering the annual travel was some 250,000 km, the savings were substantial, to say the least.
Add extended wheel end life, reduction of driver fatigue and the tyre life is extended by 10 percent plus the return on the investment is remarkable.
The alignment of the trailing units directly influences the performance of the entire rig. Having tyres wearing evenly means tyre rotations over different axles became a matter of routine periodic maintenance, not a desperate attempt to salvage a few more millimetres of tread before throwing a large percentage of usable rubber away.
Quite often, operators only care about the tractor. For some pulling client trailers, there is little option. They have to pass the costs on to the client when the contract is signed knowing full well that tyre wear is going to be higher than it should be, fuel burn is going to be higher than it needs to be and the potential for a loss of control event is higher than it needs to be.
Observing tyre pressures in real-time now provides opportunities to examine the underlying reasons why the tyres are reacting the way they are. Agreed road conditions are always a challenge, but all tyres on the rig suffer those consequences one way or the other. It is why the tyres react the way they do is what we are interested in.
Having a software database system that can compare real-time inflation pressures from different axles and positions will reveal insights that are usually just dismissed in the scrapyard as ‘that’s life’. Sorry, I am not going to accept observing tread packages that are not evenly worn across the face and around the circumference as being normal. If the leadership provided does not yield success, then question the status quo, is this true leadership or just profit burning?
Dog tracking is not a unique concept. The head end may be pointing in a different direction to the back end, both ends scuffing the surface to achieve the intended direction of travel. I’m sure many of you have followed a trailer going in a different direction than the tractor.
Why are transport operators continuing to consider tyres as consumables when in fact, they are diminishing assets? This is not semantics or wordplay. When tyres are viewed holistically, the return from the asset group (the truck and trailers) can be improved substantially.
Any transport organisation is in business to generate a profit, which surely is the reason for the business venture, is it not? If the profits will be thrown away because of a lack of direction or leadership, is that not akin to a trailer pulling the tractor offline, what I call dog tracking?
Quality tyres wear according to what they experience. Being pulled offline is the fastest way to burn tread rubber; ignoring inflation pressures is the fastest way to burn the casing’s potential. Despite what is said around the scrapyard, actually maximising the return of your tyre investments is not rocket science, diligence and dedication are required.
Success doesn’t reward a lack of effort. (TT)
Smithers Earns ISO 17025 Accreditation For Texas Proving Ground
- By TT News
- July 13, 2025

Smithers, a renowned provider of testing, consulting, information and compliance services, has announced that its proving ground at Treadwell Research Park in Pearsall, Texas, has achieved ISO 17025 accreditation.
Operated on behalf of Discount Tyre, the facility’s accredited scope currently covers wet grip testing and tyre buffing, with plans to expand accreditation to include rolling resistance and pass-by-noise testing. The site boasts diverse paved and off-road test surfaces for comprehensive tyre performance validation. Additionally, it complies with UNECE Regulation No. 117 for Wet Grip and Pass-by Noise standards. This accreditation underscores Smithers' commitment to delivering high-quality testing services in the tyre industry.
Sean Connolly, Director of Test Track Operations at Smithers Winter Test Centre/Pearsall Test Track, said, “The tyre industry is currently focused on a variety of sustainability initiatives, such as reducing the rate of tread wear to extend the life of the tyre. Understanding tyre performance at varying levels of tread wear is critical for tyre manufacturers looking to get the most out of their designs.”
Jim Popio, PhD, Vice President, Smithers Materials Science and Engineering Division, North America, said, “We’re incredibly proud that our existing processes and procedures meet the rigorous requirements of ISO 17025 accreditation. Accurate data, on time, is central of the Smithers promise on a global scale, and we strive to go above and beyond our clients’ expectations with exceptional service as well.”
Michelin Launches Maiden Experience Store In Nashik, It’s Biggest Facility In India
- By TT News
- July 12, 2025

Michelin, a leading tyre technology company, has launched its first Michelin Experience Store in India, in partnership with Bharat Tyres. The facility spread across 25,000 sqft is located in Adgaon on the Mumbai-Agra highway, Nashik and is Michelin’s largest store in the country.
It is designed not only to provide a premium experience, but also showcases the company’s global legacy through the Michelin Wall. Customers will also be to experience the Heritage Wall that visualise the heritage of both Michelin and its local dealership partner.
The Michelin Experience Store also has a Display Zone that showcases Michelin’s innovations in electric mobility, materials science and environmental responsibility.
The dealership also includes service areas for cars and trucks, PPF coating, precision wheel alignment, advanced balancing services, innovative puncture repair solutions, professional car detailing and a wide array of car accessories.
Shantanu Deshpande, Managing Director, Michelin India, said, “We are proud to unveil Michelin’s first Experience Centre in India. The sole purpose of this store is to go beyond traditional tyre retail and provide customers an immersive experience of the brand, of our dealer partners and of the technological prowess of our tyre solutions that are safe and sustainable. Nashik, a key hub with growing premium vehicle ownership, is the first of many such centres that will further strengthen our footprint in the western region while providing state-of-the-art experience and services to evolving customers.”
Finnish Olympic Champion Sami Jauhojärvi Is Radar Tyres’ Official Brand Ambassador
- By TT News
- July 12, 2025
Radar Tyres, the flagship brand of Omni United, has appointed Sami Jauhojärvi, Olympic gold medallist and one of Finland’s most celebrated cross-country skiers, as its official brand ambassador.
Jauhojärvi's sporting excellence – built on resilience, performance and a profound connection with nature – mirrors Radar Tyres' commitment to delivering premium-quality tyres across all seasons and terrains at accessible prices. The brand's comprehensive range includes Summer, All Season, Winter and specialist Ice tyres, designed to meet diverse driving needs with reliable performance.
This collaboration represents a strategic alignment as Radar Tyres expands its European and UK presence. Jauhojärvi will serve as brand ambassador, featuring in marketing campaigns, digital initiatives and local events while sharing his expertise to support Radar Tyres' mission of making high-performance tyres available to all drivers.
G S Sareen, Founder and CEO of Omni United, said, “We’re excited to welcome Sami to the Radar family. Sami’s authenticity, credibility and strong connection with his audience make him an ideal partner for us. He embodies the spirit of perseverance and performance – the same qualities we build into every Radar tyre. As we continue to grow our brand across Europe, partnerships like this play a key role in building deeper connections with consumers. We’re excited to build on this momentum with more such collaborations in the near future.”
Jauhojärvi said, “I am thrilled to represent Radar Tyres, a brand that has a remarkable mission to make premium quality and performance accessible to all and also has deep-rooted values of giving back to society via various initiatives it has undertaken over the years such as supporting breast cancer research. I’m sincerely surprised about the performance and silence of my Radar Tyres and happy to deliver this feedback to all the people.”
- Kenda Tires
- Dan ‘The Flying Dutchman’ Vanden Heuvel
- Dan Vanden Heuvel
- The Flying Dutchman
- Off-Road Motorsports Hall of Fame
Kenda Tires Celebrates Dan Vanden Heuvel's Hall Of Fame Nomination
- By TT News
- July 12, 2025

Kenda Tires is celebrating Dan ‘The Flying Dutchman’ Vanden Heuvel's nomination to the Off-Road Motorsports Hall of Fame's Class of 2025, recognising his legendary 49-year career as both a champion racer and community leader.
Since entering his first race at age 15 in 1977 at Crandon International Raceway, Vanden Heuvel has become one of off-road racing's most respected figures. His aggressive driving style earned him 20+ Pro-Class wins, five Crandon World Championships and a PRO-2 title. As owner of Flying Dutchman Racing, he mentored numerous drivers including his son Mikey, who secured Kenda Tires' historic first PRO-2 victory.
Beyond competition, Vanden Heuvel's greatest impact comes from his tireless community work. He co-founded the Midwest Off-Road Racing Association, created the Short Course Kart Series for young racers and established the MORR Injured Driver Fund with his wife Nancy. His hands-on approach – from building tracks to mentoring drivers – has shaped generations of off-road enthusiasts.
Now as Kenda Tires' Product Display Manager, Vanden Heuvel continues supporting the sport, assisting drivers across multiple series while representing Kenda at events nationwide. His dedication embodies the brand's values of community and passion for motorsports.
The formal induction ceremony will be held on 2 November 2025 in Las Vegas. This honour celebrates not just Vanden Heuvel's remarkable racing achievements but his enduring legacy as an ambassador who has profoundly influenced off-road culture.
Brandon Stotsenburg, VP of Automotive Division, Kenda Tires USA, said, “Dan is more than a legend – he is a mentor, a servant-leader and the beating heart of the off-road community. He helped deliver Kenda’s first PRO championship and still shows up for others every single weekend. We are honoured to have him represent Kenda and even more proud to call him family.”
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