By Sharad Matade

What prompted you to acquire the TyreXpo series? How does the TyreXpo compliment Tarsus' events?

Our approach at Tarsus has always been to pursue growth through a careful blend of strategic acquisitions and organic growth. Since being acquired by Charterhouse Capital Partners last year, we have set ourselves some ambitious growth targets and have been focused on opportunities that will enable us to accelerate the pace of growth.

TyreXpo presented an attractive opportunity for us – we already have a strong automotive and aftermarket event portfolio in China and Southeast Asia, along with a strong footprint in the region. TyreXpo is well respected within the market and we could see plenty of scope to further develop the Singapore show in particular, especially through increased focus on our customer’s customers and bringing key international buyers to the show.

The acquisition comes at a time when the global automotive industry is going through a tough time. Many expos and events in the industry are either getting postponed or even cancelled? How do you see this as a challenge?

It’s vital that events and tradeshows continuously evolve to meet the needs of the industry and the customers that they serve. We pride ourselves in staying close to the markets we operate in, listening to the key operators and delivering events that meet our customers’ objectives. Whilst it’s true that many of the more established automotive shows have faced challenges in recent years, we have also witnessed the automotive sector increasing its presence at other “non-traditional” shows such as CES in Las Vegas. This really demonstrates that the industry wants to be where the customers are and that’s what we will deliver at TyreXpo going forward; along with really great content and a highly focused environment that’s conducive to doing business.

How different will TyreXpo be from the past, and what will be the focus?

The focus will be on delivering a show that truly meets the industry’s needs. We will actively recruit key buyers to attend the show as well as placing lots of emphasis on event content, working in tandem with relevant associations, media and partners to deliver thought-leading content for the exhibitors and buyers. We’re also moving TyreXpo Asia to a fantastic venue – the Marina Bay Sands in Singapore.

A significant challenge for any organiser is to get visitors from diversified regions/ markets. We also see growing numbers of expos and other events across the globe. What will be your efforts to get visitors from different markets for the TyreXpo?

We plan to focus investment on a best-in-class hosted buyer programme to attract the top 150 tyre buyers from across the globe as well as developing an innovative affiliate programme to encourage personal recommendations and invitations. Interested buyers can find out more about the hosted buyer programme on our website.

What are the challenges in organising expos for the auto industry?

In our experience the challenges in organising B2B events are the same across most industries. We operate globally, in numerous verticals including aviation, medical, labels, travel and housewares – and our approach is the same irrespective of the industry we are delivering events for – there can be numerous shows competing for the same “dollar” so we always focus on our customers’ ROI and delivering quality, relevant buyers. Ultimately that is how the value of an event is always measured and ensures customers come back to us year after year.

How do you evaluate the global tyre market?

Undoubtedly the tyre industry is facing a challenging time and is being affected by rubber prices, US-China trade relations and the current Covid-19 situation impacting production. Nonetheless, we consider the tyre industry to be a particularly resilient one and the demand for tyres is typically quite well insulated against economic downturns. Overall, we are very optimistic about the market; the outlook for consumption along with growth in both applications and end users looks very promising.

Continental is running a promotional offer from 1 May to 31 May 2025 in which customers who purchase four Continental ExtremeContact Sport02 tyres will receive a USD 110 Continental Tire Prepaid Mastercard. Additionally, customers who pay for the four ExtremeContact Sport02 tyres using their Continental Tire Credit Card will earn an extra USD 90 Prepaid Mastercard, for a total refund of USD 200.

The ExtremeContact Sport02 is a ultra-high-performance tyre designed for passenger cars. With its SportPlus Technology, which offers quick handling, improved traction on wet roads and a prolonged tread life, this tyre is perfect for both the street and the racetrack. There are 77 sizes of the tyre available, with rim diameters ranging from 15 to 21 inches. The industry-leading coverage offered by Continental Tire's Total Confidence Plan supports the ExtremeContact Sport02.

This is a complete package that includes road hazard coverage, emergency travel interruption coverage, a customer satisfaction trial, a limited warranty, flat tyre roadside assistance and a mileage warranty (if applicable). During a road trip, Continental will assist with qualified expenditures in the event of a mechanical breakdown (maximum benefit of USD 200.00 per day, with a maximum benefit of USD 500.00 per year). In order to qualify for the deal, tyres need to be bought all at once. Only valid between 1 May 2025 and 31 May 2025, or while supplies last, with a qualifying purchase made in the 50 United States, Washington, D.C. and Puerto Rico.

Leading tyre manufacturer JK Tyre & Industries Ltd launched its ‘JK Tyre Steel Wheels’ in Farrukhnagar, Haryana, as part of its targeted expansion into rural India, focusing on places with a population of 100,000 or less.

The centre displays the whole line of JK Tyre products across all segments and is intended to serve as a one-stop shop for all tyre-related requirements. Best-in-market prices, industry-leading warranties and value-added services like wheel balance and tyre replacement are all available to customers. Notably, the business also provides non-truck tyres with a fast claim service. This retail growth is in line with JK Tyre's strategy goal of enhancing its last-mile presence and meeting the rapidly increasing demand in India's rural and semi-urban areas.

Over the following three months, the rural expansion initiative will be implemented in Telangana, Tamil Nadu, Maharashtra, Uttar Pradesh, Bihar and Haryana. Later this year, the programme will be expanded with a national rollout. Through strategic partnerships, JK Tyre is enabling local businesses to oversee and expand these centres in their areas as part of the rollout. These partnerships provide prospective entrepreneurs a chance to connect with JK Tyre's wide nationwide distribution network, encouraging independence, generating jobs locally and stimulating economic progress at the local level.

Anshuman Singhania, Managing Director, JK Tyre & Industries Ltd., said, "Our Rural expansion programme will help us to reach the interiors of the real Bharat that are economically vibrant but often under-served. We are not just building retail points; we are also enabling entrepreneurship and access. These centres will offer our full range of tyres and will act as vital touchpoints for our brand, delivering consistency, convenience and confidence to a fast-rising consumer base across India’s heartland.”

German tyre major Continental will shut down its tyre manufacturing plant in Alor Setar, Malaysia, by the end of 2025, affecting 950 workers.

The facility, which produces passenger cars, light truck tyres for the Asia Pacific market, and motorcycle tyres, has been operational since December 1979 and became a fully owned Continental subsidiary in May 2012.

Continental said the closure followed a comprehensive business review to safeguard its competitiveness in the Asia Pacific region. The company plans to optimise its product portfolio and manufacturing footprint in response to changing customer demand.

Despite the closure, the German tyre maker emphasised that Malaysia remains a key market in its Asia Pacific operations.

Continental will support affected employees, including career counselling, and help them find potential employment opportunities both within and outside the company, according to the statement.

The 133,000-square-metre manufacturing site is one of six Continental tyre plants in the Asia Pacific region. The company will continue to operate facilities in Hefei, China; Rayong, Thailand; Modipuram, India; Kalutara, Sri Lanka; and Petaling Jaya, Malaysia.

NEXEN TIRE, the global tyre manufacturer, has reported exceptional financial performance for the first quarter of 2025, with revenues climbing to KRW 771.2 billion and operating profit reaching KRW 40.7 billion. The results represent a 13.7 percent year-on-year increase, setting a new quarterly record for the company and surpassing market expectations.

The South Korean tyre maker's strong showing comes despite ongoing industry challenges, with the company leveraging expanded production capacity and a focus on premium products to drive growth. The Czech plant's phase 2 expansion has significantly boosted output volumes, while increasing demand for larger 18-inch and above tyres has enhanced profit margins.

European operations emerged as the standout performer, generating KRW 316.5 billion in revenue—approximately 41 percent of NEXEN's global sales. The region has benefited from stable replacement tyre demand since late last year, with particular strength in seasonal products including winter and all-weather offerings.

"Despite continued exchange rate swings and uncertainties surrounding tariff policies, our long-term efforts in capacity expansion and brand building are now bearing fruit, allowing us to continue growing," said Travis Kang, Global CEO of NEXEN TIRE.

NEXEN's strategic supply of original equipment tyres to premium European automakers since 2016 has enhanced brand recognition, driving subsequent replacement tyre sales. Meanwhile, normalising freight rates have returned to comparable levels with the same quarter last year, helping reduce the company's freight-to-sales ratio despite persistently high raw material costs.

Looking ahead, the company plans to implement region-specific strategies to navigate economic volatility. In Europe, growth will centre around increased volume and expanded capacity, while the US operation will adopt flexible approaches to counter tariff measures. The Asia-Pacific region, particularly Japan and Australia, will see customer diversification efforts and enhanced local distribution.

NEXEN is also advancing a unified product strategy for both electric and conventional internal combustion vehicles, utilising artificial intelligence and virtual reality in its development processes. Recent in-house testing has validated the superior performance of its tyres across critical metrics including braking, noise reduction and ride comfort.

Kang added, "We will continue to strengthen our worldwide competitiveness by developing customer-focused product strategies and region-specific techniques."