The Tire Society unveiled its speaker lineup for the 43rd Annual Conference, which will be held from 11 to 13 September 2024 at the University of Akron in Ohio.
This premier technical event for advancements in tyre science and technology boasts a keynote address, a plenary lecture, and an awards banquet featuring a tyre-related speaker. Over 25 original technical presentations by international tyre scientists will also be featured.
The Tire Society, the world's leading technical organisation for tyre science, engineering, and technology advancement, is a non-profit dedicated to disseminating knowledge and stimulating scientific and engineering developments in tyres.

Expanded Conference Format
Building on its success, the conference extends two to a half days, allowing for increased attendee interaction. Registration includes annual Tire Society membership, granting full access to the vast archive of the Journal of Tire Science and Technology (over 50 years of articles). Additional benefits encompass on-demand replays of technical presentations and discounted registration for the University of Akron's Tire Mechanics Short Course.
Global Representation in Research Presentations
A global audience can expect high-calibre research presentations from Canada, China, Germany, India, Italy, Japan, Korea, the Netherlands, Spain, Sweden, and the United States. Tyre-related topics include rolling resistance, durability, noise, molecular and constitutive modelling, traction, handling, vehicle dynamics/simulation, manufacturing, intelligent tyre systems, active suspension, and machine learning. An interactive student poster session fosters connections between attendees and the next generation of tyre specialists.
Keynote and Plenary Speakers
The conference welcomes Rob Williams, President of Hankook Tire America, as this year's keynote speaker. His address, "Adapting to Change: Leveraging Technology as a Catalyst for Innovation," reflects his extensive experience of over 33 years in the automotive and tyre industries. Before Hankook, Williams held leadership positions at AAA Carolinas (Automotive Car Care Centres Vice President), Michelin (Commercial Sales & Operations Regional Director and Commercial Operations Vice President), and Goodyear Tire & Rubber (District Manager).
Tom Ebbott, Vice President of Endurica, LLC, will deliver the plenary lecture. Dr Ebbott, recognised for his leadership in tyre modelling, simulation, and workflows, holds a PhD in fracture and crack growth in polymers from the University of Wisconsin. He joined Endurica in 2022 after 35 years at Goodyear, where he held various technical and leadership roles in product and technology development, modelling and simulation, and material characterisation. Dr. Ebbott also played a key role in multiple technical partnerships and spent two years as Manager of Computational Mechanics at Goodyear's Luxembourg Technical Center. His contributions include numerous publications and awards.
Banquet Speaker
The banquet speaker will be Anand Jagota, professor and founding chair of the bioengineering programme at Lehigh University. Dr. Jagota, with over 115 refereed journal articles and three book chapters, focuses his research on biomaterials, biomechanics, and nanobiotechnology. His group explores the properties, processing, and modelling of DNA interactions with nanomaterials, particularly DNA-carbon nanotube hybrids. Additional research areas include nanomechanics, biomechanics, adhesion, and friction. Dr Jagota's lab currently investigates biomimetic fibrillar interfaces for enhanced adhesion, friction, and compliance through near-surface architecture design. The ongoing research projects include solution-based processing of carbon nanotubes, the biomimetics of fibrillar adhesion, and adhesion/mechanical properties.

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The second Sustainable Development (ESG) Industrial Ecosystem Innovation Competition for Chinese and Foreign Enterprises in Shanghai’s Pudong New Area recently concluded, with Sailun Group emerging as a distinguished honouree. Recognised for its collaborative ESG efforts with Vale, a global leader in metal and mining, Sailun received the prestigious ‘Innovative Model’ award, standing out as the sole tire company to achieve this recognition.

Organised jointly by the Shanghai Pudong Foreign-Invested Enterprises Association and the Shanghai Pudong Domestic-Funded Enterprises Association, the competition welcomed participation from companies registered and operating in the area, along with their partners. Invited by Vale Metals (Shanghai), Sailun took an active role by meticulously organising and presenting its innovative achievements in sustainable development. Through a structured application process highlighting solid practices and creative excellence, the company successfully secured the award.

Vale, one of the world’s foremost iron ore producers, maintains a longstanding strategic partnership with Sailun. Driven by a mutual dedication to sustainable supply chains, the two organisations have intensified collaboration, particularly in mining tyre supply. By integrating Sailun’s low-carbon tyre technologies, they inject environmental vitality into operations while enabling Vale to achieve refined efficiency through cutting-edge solutions. Their partnership exemplifies a synergistic model that harmonises efficiency, safety and low-carbon practices, serving as a standout case of ESG-driven empowerment across the industrial chain.

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Hankook Tire convened its annual Proactive Awards ceremony on 3 March 2026 at the Hankook Technodome, the company’s advanced research and development centre in Daejeon’s Yuseong District. This marks the 19th iteration of a programme that began in 2007, designed to acknowledge teams and personnel across its global operations for exceptional performance driven by innovative thinking and a willingness to take bold steps. The initiative stands as a key vehicle for embedding the Proactive Culture, a management philosophy championed by Hyunbum Cho, Chairman of Hankook & Company Group, throughout the organisation.

Around 100 people attended the gathering, including awardees from overseas and their families, alongside executives from the headquarters. The programme distributed accolades in four distinct classifications: Leadership, Performance, Challenge and Innovation. Ten groups and individuals, judged to have demonstrated the highest distinction in their respective fields, received trophies and monetary prizes reaching as much as KRW 20 million (approximately USD 13,568).

Within the Leadership category, honour was bestowed upon those who guided meaningful organisational transformation through adept communication and decisive action. Recognised here were Bonbae Koo, who heads the Gyeonggi Central PC/LT Team within the domestic sales division; Deokhee Ryu, leading the Material Machinery Team under Safety & Production Technology; Jiyoung Kim, who manages a manufacturing sub-team at the Keumsan Plant and Yue Peng, a line leader at the Chongqing Plant in China.

The Performance category, celebrating entities that have bolstered commercial competitiveness through remarkable achievements, saw awards presented to Manufacturing Team 2 at the Indonesian facility and the Romanian subsidiary representing European operations. Changmo Kang, a senior manager engaged in a real estate development project, received the Challenge honour for demonstrating significant results through an enterprising and bold approach.

Finally, the Innovation category recognised efforts producing substantial outcomes through transformative initiatives, particularly those involving digital advancements and practical, site-driven enhancements. Honourees included Nayoung Jeon, a manager within the Quality Digital Innovation Task Project; the Qingfeng Quality Control Circle from Manufacturing Team 3 at the Jiaxing Plant in China and the Oil Quality Control Circle, part of the DP PCR1 Sub-Team at the Daejeon Plant.

Through the consistent application of its foundational Proactive Culture, Hankook Tire continues to foster an environment where all employees are encouraged to evolve into proactive leaders capable of shaping the future of mobility. The company actively promotes open, horizontal communication to unlock individual creativity while simultaneously using the Proactive Awards to stimulate a healthy competitive spirit, thereby motivating both personal advancement and wider organisational progress.

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American Honda Motor Company has honoured Maxxis with its 2025 Racing Spirit Award, recognising the tyre manufacturer's exceptional performance as a supplier. This accolade acknowledges Maxxis’ consistent ability to meet Honda’s stringent requirements regarding product quality, punctual delivery and cost efficiency.

The two companies have maintained a strong partnership since 2005, when Maxxis first began supplying original equipment tyres for Honda’s powersports division. Today, Maxxis tyres are fitted to popular Honda models such as the FourTrax Foreman Rubicon 4x4 and the Pioneer SxS. Expressing his gratitude, Andy Lee, President of Maxxis International – USA, conveyed that the entire organisation feels deeply honoured by the recognition. He attributed the achievement to the dedicated efforts of Maxxis employees, whose daily commitment ensures excellent products and service for their long-standing partner. Lee also reaffirmed the company’s dedication to upholding Honda’s expectations in the years ahead.

Lee said, “I know I speak for everyone at Maxxis when I say that we are truly honoured and delighted to receive this award. I’m also proud of the Maxxis employees who work hard every day to deliver excellent equipment and service to our OE partner of more than 20 years. We thank Honda and look forward to continuing to meet their expectations in 2026 and beyond.”

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Michelin North America, Inc. has launched the Michelin XHA3 tyre at ConExpo 2026. The product is the next generation in the company’s loader and grader range, succeeding the XHA2 model.

The XHA3 replaces several previous lines, including the XHA2, XADN+, XAD65 and XLD. According to the company, this launch represents its most significant innovation in the earthmoving segment in over a decade.

The new tyre has been engineered to meet the requirements of modern construction machinery, which now operate with higher loads and longer duty cycles. The XHA3 features increased load capacity and improved tonne-kilometre-per-hour (TKPH) performance compared to its predecessor.

It is built to carry heavier loads for modern earthmoving equipment. A new tread pattern engineered for durability and traction in loader and grader applications. It is designed to increase TKPH performance and extend tyre life. Aimed at reducing the total cost of ownership for fleet operators.

Yahn Heurlin, VP of Marketing, Michelin North America, said, “With the Michelin XHA3 tire, we’re building on a heritage our customers trust while delivering the next level of performance they demand. Construction equipment continues to evolve with higher loads, longer duty cycles and greater productivity expectations. The XHA3 tire, is designed to help fleets unlock more ton-per-hour performance, carry heavier loads with confidence and extend tire life, all while reducing total cost of ownership.”

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