Tire Society Conference Speakers Announced

Tire Society Conference Speakers Announced

Alexis Garcin, Chairman and President, Michelin North America, will deliver a keynote address at the 41st Conference on Science and Technology that is set to be held on the 12th and 13th of September at the University of Akron. 

Garcin joined Michelin in 2002 as Sales Director – Car Dealer Channel in France and progressed through several sales and retail management positions. He also serves on the US Tire Manufacturers Association (USTMA) board. USTMA members operate manufacturing facilities in 17 states, employ nearly 100,000 workers and generate annual sales of more than USD 27 billion.

Tracey Norberg, Senior Vice President & General Counsel of USTMA, will give the plenary lecture titled ‘The Road Ahead – Technology and Policy in the Tyre Industry’ at the conference. Dr Nohoon Ki, Engineering Manager at John Deere, will speak on ‘Round and Green: Engineering for Agriculture’.

The welcoming address will be delivered by Dr Gary L Miller, President of the University of Akron. Under Dr Miller’s leadership, the University of Akron has reaffirmed its reputation as a leading public urban research university, committed to fulfilling its long-standing promises to the people of Akron and Northeast Ohio. 

Wide range of topics

The conference is attended by engineers and scientists from around the world, representing the tyre and vehicle industries, academia and governmental agencies. A wide range of topics on tyre applications, ranging from passenger, high-performance, truck and electric vehicles to off-highway, including aircraft to far off-highway Mars Rover, will be covered in the paper presentations.

With this year’s theme, New Horizons in Tyre Evaluation, the papers will cover the characterisation of tyre performance, both physically and with vehicle simulators. Other subjects include numerical predictive methods, data analytics, tyre performance and construction, and rubber compound development.

A panel discussion titled ‘The Future of Tire Testing’, moderated by Heather Bobbitt, Tire Modeling Group Manager, General Motors, will be joined by Christian Bachmann, Senior Manager – Tyre Technology, FKA GmbH; Henning Olsson, Director of Technology, Calspan Corporation; Jonathan Darab, Operations Director, Global Center for Automotive Performance Simulation (GCAPS); Matt Kent, Technical Director of Tire & Wheel Test Lab, Smithers, USA and Sonny Huisman, Manager, Siemens Digital Industries Software.

These experts will discuss the challenges ahead for the tyre industry and provide insights into the next steps in tyre testing. Predictive methods in the emerging ‘digital twin’ era require improved testing methods to understand the physics of tyre mechanical behaviour under circumstances that can cause uncertainty in virtual assessment. Temperature effects, wear behaviour, wet surfaces, soil interaction and snow sinkage are some factors that are not necessarily well understood or integrated when a vehicle-level assessment is concerned.

They will also discuss the testing requirement in developing speciality tyres for racing, agricultural or heavy industrial applications that will remain a challenge for characterisation and parameterisation. Big data, machine learning algorithms and databasing methods and increased leverage of simulation environments are critical enablers for faster turnaround in early vehicle development, which is emerging as an OEM requirement.

Back to roots

This year’s edition will be held at the University of Akron near downtown Akron. In the last 12 years, the conference has only been held downtown once. With the conference’s return in September to its historic home, where it was held for the first 28 years, it is fitting that the Awards Banquet will be kicked off by an address from Mayor Dan Horrigan. 

With the conference’s return downtown to the University of Akron and being aligned in the same week as the International Tire Exhibition and Conference (ITEC) to be held at the John S Knight Center, this ‘Tire Week in Akron’ will provide a nostalgic and informative homecoming, said the organiser.

The conference will be held in a hybrid format.

Birla Carbon To Showcase Sustainable Carbon Black Solutions At Global Polymer Summit 2026

Birla Carbon To Showcase Sustainable Carbon Black Solutions At Global Polymer Summit 2026

Birla Carbon will present its carbon black solutions at the Global Polymer Summit 2026, scheduled for 28–30 September at the Kentucky International Convention Center in Louisville. The company will exhibit at Booth 417, targeting tyre and mechanical rubber goods (MRG) manufacturers seeking higher performance and reduced environmental impact.

The company’s portfolio spans tyre and MRG applications, addressing durability, strength, abrasion resistance and product life across tyres, belts, hoses, sealing systems and anti-vibration products. Birla Carbon will also feature Continua Sustainable Carbonaceous Material (SCM), a circular carbon range with consistent quality and global availability and Continua Sustainable Carbon Black (SCB), produced from recycled or bio-based feedstocks.

Supported by extensive manufacturing, technical expertise and customer-focused teams across the Americas, Birla Carbon provides reliable volumes, responsive service and tailored solutions. Attendees can meet company experts at Booth 417 to explore its product portfolio, technical capabilities and sustainable offerings.

John Davidson, President – Americas & EMEA, Birla Carbon, said, “The tyre and mechanical rubber goods industries are at an important phase, where performance, supply resilience and sustainability must advance together. The next phase of growth will depend on stronger collaboration across the value chain and the ability to translate innovation into scalable, commercially viable solutions. At Birla Carbon, we are combining our manufacturing network, portfolio strength, technical expertise and regional capabilities to help customers navigate this transition and build more resilient and sustainable businesses.”

Michelin Launches X Multi Energy D2 Tyre For Regional Haul Fleets

Michelin Launches X Multi Energy D2 Tyre For Regional Haul Fleets

Michelin has unveiled the X Multi Energy D2 tyre, developed to address the specific challenges of regional haul operations. Fleets in this segment face demanding roads, frequent stop-and-start cycles and escalating fuel expenses that affect both performance and profitability. By blending durability, fuel savings and Michelin’s established performance standards, the new tyre aims to boost fleet productivity while reducing overall operating costs.

The tyre features a revised tread pattern and a new tread compound to better resist tread damage caused by high-torque vehicles and stop-and-go regional driving. It is constructed on Michelin’s Duracore casing, which integrates Infinicoil and Powercoil technologies and benefits from a reinforced bead design known as Duracoil Technology. This casing is engineered to last up to one million miles and support as many as four retreads.

In the effort to curb fuel expenses, the X Multi Energy D2 improves rolling resistance by 9 percent over its predecessor, the Michelin X Multi Energy D tyre, and by 18 percent compared with leading competitors. It also enhances late-life traction, offering 10 percent better wet handling and 16 percent better snow starting traction when worn, giving drivers and operations managers greater confidence on varying roads.

For original equipment manufacturers, the tyre meets Greenhouse Gas standards and supports applicable vehicle carbon-reduction requirements. Designed for regional applications where traction, durability and fuel efficiency matter, it is available in 295/75R22.5 LRG and 11R22.5 LRG and LRH sizes, replacing the X Multi Energy D tyre in those sizes.

Yahn Heurlin, VP of B2B Marketing, Michelin North America, Inc., said, “Michelin is driven by a deep commitment to understanding the needs and challenges customers face every day. This customer-first mindset inspires the development of purpose-built solutions designed to address real-world pain points and help fleets operate more efficiently.”

Firestone Launches Destination LE4 Highway Touring Tyre

Firestone Launches Destination LE4 Highway Touring Tyre

Firestone, a Bridgestone Americas subsidiary, has unveiled the Destination LE4 highway touring tyre as the successor to its best-selling Destination LE3. The new model features a deeper tread depth, an advanced compound and a non-directional tread pattern, delivering longer wear life along with improved wet and light snow performance for year-round driving confidence.

Backed by a 70,000-mile limited warranty, the Destination LE4 is projected in external testing to wear 16 percent longer than its predecessor, 9 percent longer than the General Grabber H/T and 43 percent longer than the BFGoodrich Advantage Control HT. Thinner 3D sipes enhance traction and handling, while internal testing showed wet stopping distances reduced by 8 feet versus the Toyo Open Country H/T II and 4 feet versus the BFGoodrich Advantage Ctrl HT, with dry stopping improved by 8 feet and 2 feet, respectively, plus a 2-foot dry gain over the LE3.

Sustainability gains come through wear-resistance technology, optimised material usage that lowers raw material consumption and enhanced traction technology. Two technical firsts originated at the Bridgestone Americas Technology Center in Akron, Ohio: a high-strength, lightweight carcass architecture using light body plies and steel cords for durability and low rolling resistance despite deeper tread, and advanced compound mixing that improves ingredient consistency for tread wear, handling and wet grip.

Available in 65 sizes for 15- to 22-inch rims, the Destination LE4 covers small CUVs, SUVs, pickups and larger trucks, including the Mazda CX-5, Ford F-150, RAM 1500, Chevrolet Trailblazer and Nissan Armada.

Jeremy Norwood, Chief Engineer, New Product Engineering, Bridgestone Americas, said, “Drivers loved the Firestone Destination LE3 for its comfortable, quiet ride and all-season reliability. With the new Destination LE4, we enhanced those strengths by extending wear life and improving wet-weather handling, delivering dependable performance, confident control and everyday value.”

Yokohama Rubber's Thai Subsidiary Earns Provincial CSR Honour

Yokohama Rubber's Thai Subsidiary Earns Provincial CSR Honour

The Yokohama Rubber Co., Ltd. has announced that Y.T. Rubber Co., Ltd. (YTRC), its Thai subsidiary focused on natural rubber processing, earned the Outstanding Provincial-Level CSR Organization Award. The honour formed part of the ‘CSR Award 2026’ initiative run by Thailand’s Ministry of Social Development and Human Security, and the presentation took place on 22 August 2026.

Built around the idea of ‘CSR Partnerships for Sustainable Thailand’, the award programme highlights organisations demonstrating exemplary corporate social responsibility at provincial or metropolitan level throughout the country’s 76 provinces and Bangkok. A total of 92 recipients – among them YTRC, other firms and bodies chosen nationwide and provincial CSR centres – convened at IMPACT Challenger Hall in Nonthaburi Province to collect commemorative plaques.


Governor Jumpot Wannachatsiri (left) presents flowers to YTRC Managing Director Noboru Takita (centre) and Department Manager Supachai Choosuwan at the Surat Thani Provincial Council.

YTRC, established in Surat Thani Province in 2008, has long pursued environmental preservation and dependable ties with nearby communities. Working with the Rubber Authority of Thailand (RAOT), it surveys natural rubber plantations and supplies management assistance to farmers, supporting sustainable procurement of the material. The company further backs agroforestry practices that give rubber farmers steadier incomes while partnering with the Surat Thani Provincial Office of Social Development and Human Security on efforts to nurture constructive community relations.

The recognition reflects YTRC’s continuous community-oriented CSR work and its notable local impact. A special event on 31 August saw the Surat Thani Provincial Council once more acknowledge those contributions, with the governor presenting a celebratory bouquet. Separately, the CSR Center of Surat Thani Province ranked among only nine centres nationwide to win the Outstanding Provincial CSR Promotion Center Award.