Alexis Garcin, Chairman and President, Michelin North America, will deliver a keynote address at the 41st Conference on Science and Technology that is set to be held on the 12th and 13th of September at the University of Akron.
Garcin joined Michelin in 2002 as Sales Director – Car Dealer Channel in France and progressed through several sales and retail management positions. He also serves on the US Tire Manufacturers Association (USTMA) board. USTMA members operate manufacturing facilities in 17 states, employ nearly 100,000 workers and generate annual sales of more than USD 27 billion.
Tracey Norberg, Senior Vice President & General Counsel of USTMA, will give the plenary lecture titled ‘The Road Ahead – Technology and Policy in the Tyre Industry’ at the conference. Dr Nohoon Ki, Engineering Manager at John Deere, will speak on ‘Round and Green: Engineering for Agriculture’.
The welcoming address will be delivered by Dr Gary L Miller, President of the University of Akron. Under Dr Miller’s leadership, the University of Akron has reaffirmed its reputation as a leading public urban research university, committed to fulfilling its long-standing promises to the people of Akron and Northeast Ohio.
Wide range of topics
The conference is attended by engineers and scientists from around the world, representing the tyre and vehicle industries, academia and governmental agencies. A wide range of topics on tyre applications, ranging from passenger, high-performance, truck and electric vehicles to off-highway, including aircraft to far off-highway Mars Rover, will be covered in the paper presentations.
With this year’s theme, New Horizons in Tyre Evaluation, the papers will cover the characterisation of tyre performance, both physically and with vehicle simulators. Other subjects include numerical predictive methods, data analytics, tyre performance and construction, and rubber compound development.
A panel discussion titled ‘The Future of Tire Testing’, moderated by Heather Bobbitt, Tire Modeling Group Manager, General Motors, will be joined by Christian Bachmann, Senior Manager – Tyre Technology, FKA GmbH; Henning Olsson, Director of Technology, Calspan Corporation; Jonathan Darab, Operations Director, Global Center for Automotive Performance Simulation (GCAPS); Matt Kent, Technical Director of Tire & Wheel Test Lab, Smithers, USA and Sonny Huisman, Manager, Siemens Digital Industries Software.
These experts will discuss the challenges ahead for the tyre industry and provide insights into the next steps in tyre testing. Predictive methods in the emerging ‘digital twin’ era require improved testing methods to understand the physics of tyre mechanical behaviour under circumstances that can cause uncertainty in virtual assessment. Temperature effects, wear behaviour, wet surfaces, soil interaction and snow sinkage are some factors that are not necessarily well understood or integrated when a vehicle-level assessment is concerned.
They will also discuss the testing requirement in developing speciality tyres for racing, agricultural or heavy industrial applications that will remain a challenge for characterisation and parameterisation. Big data, machine learning algorithms and databasing methods and increased leverage of simulation environments are critical enablers for faster turnaround in early vehicle development, which is emerging as an OEM requirement.
Back to roots
This year’s edition will be held at the University of Akron near downtown Akron. In the last 12 years, the conference has only been held downtown once. With the conference’s return in September to its historic home, where it was held for the first 28 years, it is fitting that the Awards Banquet will be kicked off by an address from Mayor Dan Horrigan.
With the conference’s return downtown to the University of Akron and being aligned in the same week as the International Tire Exhibition and Conference (ITEC) to be held at the John S Knight Center, this ‘Tire Week in Akron’ will provide a nostalgic and informative homecoming, said the organiser.
The conference will be held in a hybrid format.
Pirelli Signs Partnership With Univrses To Integrate AI Vision Into Cyber Tyre System
- By TT News
- May 01, 2026
Pirelli has entered into a strategic agreement with Swedish technology firm Univrses to integrate artificial intelligence-based computer vision systems into its Cyber Tyre platform. As part of the deal, Pirelli has acquired a 30 percent stake in Univrses, with an option to increase that share to a majority holding. The collaboration will embed Univrses’ 3DAI technologies into Pirelli’s existing Cyber Tyre solutions, creating a unified system aimed at producing safer and higher performing vehicles.
The combined technology has potential applications in advanced driver-assistance systems and autonomous driving. It also generates timely, actionable data for road management, helping authorities make better decisions and deploy resources more efficiently. This could lead to fewer road accidents and saved lives. The system uses onboard cameras and tyres to collect feedback on road conditions. Pirelli’s Cyber Tyre, the first integrated hardware and software system of its kind, gathers data from tyre sensors, processes it with proprietary algorithms and communicates in real time with vehicle electronics and the cloud.
Univrses originally developed its technology to help cars understand their surroundings, but it has since been adapted to turn vehicles into AI-powered road monitoring agents. The Swedish company’s 3DAI Engine provides autonomous vehicles with perception capabilities including 3D positioning, mapping and spatial deep learning. Its 3DAI system digitises roadside infrastructure using data from vehicle-mounted sensors like cameras.
A pilot project is already active in Italy. In 2025, Pirelli and the Puglia Region launched a road network monitoring system to create an updated map of infrastructure conditions. The system analyses data from tyres via the Cyber Tyre platform alongside visual data from cameras interpreted by Univrses’ technology.
Andrea Casaluci, CEO, Pirelli, said, “The agreement with Univrses further enhances our Cyber Tyre™ platform, thanks to advanced AI‑based artificial vision technologies. The collaboration between Pirelli and Univrses will make a significant contribution to the ongoing transformation of cars into true software‑defined vehicles.”
Jonathan Selbie, CEO, Univrses, said, “Continuous monitoring and data are becoming the new foundation for infrastructure asset management, and Univrses technology is able to provide powerful analytical capabilities based on reliable and frequently updated data. In this context, we are pleased to welcome Pirelli as an investor and to take our partnership to the next level: we will join forces to deliver increasingly advanced services and products.”
ZC Rubber To Spotlight WESTLAKE And GOODRIDE Tyres At THE TIRE COLOGNE 2026
- By TT News
- April 30, 2026
ZC Rubber is preparing a major European-focused showcase at THE TIRE COLOGNE, scheduled to run from 9 to 11 June 2026. The tyre manufacturer will occupy Booth C050g in Hall 8.1, highlighting its WESTLAKE and GOODRIDE brands with a clear emphasis on products tailored specifically for regional market demands.
The display will blend imminent and future innovations. Products destined for a European launch in the latter half of 2026 will appear alongside the company’s current truck and bus radial lineup. Selected previews of developments planned for 2027 will also be on view. A featured attraction is the Westlake Sport RS2, a drift-proven ultra-high-performance tyre praised for its grip, precision and 180 treadwear rating. A renewed rubber compound, developed through work with the Red Bull Driftbrothers, now delivers steadier traction under severe driving conditions. Appearing at the stand, Red Bull Driftbrothers driver and engineer Elias Hountondji will illustrate how motorsport data directly refines ZC Rubber’s product engineering.
Additional new passenger car radial models for Europe in the second half of 2026 include the Westlake ZuperFlex Z-137, Goodride RideMax G-147, the all-season Westlake Zuper4S Z-411 and the off-road focused Westlake Terra Legend SL399 and Goodride Mud Legend SL388. On the truck and bus side, already available tyres such as the Westlake WSL2, Westlake WDL2+ and Goodride S2, D3 and D4 will be exhibited, covering steer and drive axle needs for long-haul and heavy-duty transport.
A sneak peek at 2027 offerings will feature the Westlake Z-301 commercial van tyre, Goodride All Season G-721, Goodride SnowComfort G-518 and new TBR models including the Westlake WTL2, Westlake WTR OEM and Goodride M2. ZC Rubber’s team will remain on-site throughout the event, welcoming visitors and partners to the booth for meetings and professional discussions.
Leo Liao, General Manager, ZC Rubber Europe, said, “This year’s showcase reflects a much broader and more complete portfolio for Europe. From UHP and all-season tyres to all-terrain, mud-terrain and TBR solutions, we are bringing new developments across almost every major segment. This reflects how seriously we take the European market: we are listening to local needs, investing in the right products and building a portfolio that better matches the needs of our European partners.”
Magna Tyres Unveils MA801 TR Solid Tyre For Recycling And Heavy Industrial Applications
- By TT News
- April 30, 2026
Magna Tyres has launched the MA801 TR, a new solid tyre engineered for extreme operating conditions in recycling facilities and heavy industrial settings. Designed to maximise equipment uptime while supporting high load capacities, the tyre is built to deliver dependable performance in harsh environments. The official debut of the MA801 TR will take place at IFAT 2026 in Munich, scheduled from 4 to 7 May 2026.
The new model is intended for compact wheel loaders and telescopic handlers, featuring a flat-free solid construction. Its extra-deep non‑directional tread is reinforced by a triangular structural design, which enhances traction and stability on surfaces littered with sharp debris. Available in sizes 13.00‑24 and 14.00‑24, the tyre prioritises puncture resistance and reduced maintenance needs.
Thanks to its robust architecture and deep tread profile, the MA801 TR offers an extended service life and consistent performance across demanding work cycles. By eliminating the risk of flats, Magna Tyres positions the tyre as a reliable solution for recycling and industrial operations where continuous heavy loads are standard.
Yokohama Rubber Secures SBTi Validation For 2035 GHG Reduction Targets
- By TT News
- April 30, 2026
The Yokohama Rubber Co., Ltd. has secured validation from the Science Based Targets initiative (SBTi), a prominent corporate climate-action organisation, for its greenhouse gas (GHG) emission reduction targets set for 2035. This endorsement confirms that the company’s goals are scientifically aligned with the standards established under the Paris Agreement. The validated targets are measured relative to the company’s 2024 emission levels.
Under the approved framework, Yokohama Rubber aims for a 63.0 percent reduction in combined Scope 1 and Scope 2 emissions, which cover direct emissions from its business activities as well as indirect emissions from purchased energy. Additionally, the company commits to a 37.5 percent cut in Scope 3 emissions, specifically targeting indirect supply chain emissions from purchased products and services, along with fuel and energy-related activities not included in Scope 1 or Scope 2. To achieve these reductions, Yokohama Rubber has been expanding solar power generation and renewable energy electricity at its global plants, while also disclosing indirect emissions from product distribution, use and disposal since 2013.
The company obtained SBTi validation to accelerate supply-chain-wide emission cuts in response to intensifying climate challenges. Operating under its sustainability management slogan, ‘Caring for the Future’, Yokohama Rubber continues to create shared value by tackling social issues directly through its business operations.
Comments (0)
ADD COMMENT