After two years of virtual conferences, the Tire Society has returned to an in-person format for the 41st Conference on Science and Technology, to be held September 12th and 13th at the University of Akron. With the return to the University of Akron, where it was originally held, the Tire Society Conference will kick off Tire Week in Akron, officially proclaimed September 12-16 by the Mayor of Akron. Tire Week also includes the International Tire Exhibition and Conference (ITEC), which is the largest tyre manufacturing trade expo and conference in North America. Tire Week will be a can’t-miss opportunity for those who want to achieve a broad grasp of leading-edge Tire Design and Manufacturing technology. 

Please click to the link for the detailed programme: Programme schedule  

Alexis Garcin, Chairman and President, of Michelin North America, will deliver a keynote address at the conference. Tracey Norberg, Senior Vice President & General Counsel of USTMA, will give the plenary lecture titled ‘The Road Ahead – Technology and Policy in the Tyre Industry’ at the conference. Dr Nohoon Ki, Engineering Manager at John Deere, will speak on ‘Round and Green: Engineering for Agriculture’.

The welcoming address will be delivered by Dr Gary L Miller, President of the University of Akron. Under Dr Miller’s leadership, the University of Akron has reaffirmed its reputation as a leading public urban research university, committed to fulfilling its long-standing promises to the people of Akron and Northeast Ohio. 

Wide range of topics

The conference is attended by engineers and scientists from around the world, representing the tyre and vehicle industries, academia and governmental agencies. A wide range of topics on tyre applications, ranging from passenger, high-performance, truck and electric vehicles to off-highway, including aircraft to far off-highway Mars Rover, will be covered in the paper presentations.

There will be a wide array of more than 20 interesting and significant original works by top technologists, presented by the authors themselves.

With this year’s theme, New Horizons in Tyre Evaluation, the papers will cover the characterisation of tyre performance, both physically and with vehicle simulators. Other subjects include numerical predictive methods, data analytics, tyre performance and construction, and rubber compound development.

A panel discussion titled ‘The Future of Tire Testing’, moderated by Heather Bobbitt, Tire Modeling Group Manager, General Motors, will be joined by Christian Bachmann, Senior Manager – Tyre Technology, FKA GmbH; Henning Olsson, Director of Technology, Calspan Corporation; Jonathan Darab, Operations Director, Global Center for Automotive Performance Simulation (GCAPS); Matt Kent, Technical Director of Tire & Wheel Test Lab, Smithers, USA and Sonny Huisman, Manager, Siemens Digital Industries Software.

These experts will discuss the challenges ahead for the tyre industry and provide insights into the next steps in tyre testing. Predictive methods in the emerging ‘digital twin’ era require improved testing methods to understand the physics of tyre mechanical behaviour under circumstances that can cause uncertainty in virtual assessment. Temperature effects, wear behaviour, wet surfaces, soil interaction and snow sinkage are some factors that are not necessarily well understood or integrated when a vehicle-level assessment is concerned.

They will also discuss the testing requirement in developing speciality tyres for racing, agricultural or heavy industrial applications that will remain a challenge for characterisation and parameterisation. Big data, machine learning algorithms and databasing methods and increased leverage of simulation environments are critical enablers for faster turnaround in early vehicle development, which is emerging as an OEM requirement.

Back to roots

This year’s edition will be held at the University of Akron near downtown Akron. In the last 12 years, the conference has only been held downtown once. With the conference’s return in September to its historic home, where it was held for the first 28 years, it is fitting that the Awards Banquet will be kicked off by an address from Mayor Dan Horrigan. 

With the conference’s return downtown to the University of Akron and being aligned in the same week as the International Tire Exhibition and Conference (ITEC) to be held at the John S Knight Center, this ‘Tire Week in Akron’ will provide a nostalgic and informative homecoming, said the organiser.

The conference will be held in a hybrid format.

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BKT Tyres has launched a nationwide campaign featuring Ranveer Singh to mark its entry into India’s on-highway consumer tyre segment, a market dominated by established domestic and global players.

The television-led multimedia campaign, titled “Elevate Your Drive,” introduces the company’s consumer positioning as it expands beyond its traditional strength in off-highway tyres used in agriculture, construction and industrial applications.

The campaign is built around the idea that ambition often stalls due to uncertainty and that confidence can help individuals push forward. BKT seeks to align its brand with that narrative, positioning its tyres as enabling progress and reliability for everyday drivers.

In the campaign film, Singh appears as himself, delivering a voiceover that links stories of people striving to move from ordinary circumstances to higher aspirations. The narrative focuses on ambition and forward momentum, themes the company hopes will resonate with India’s growing base of vehicle owners.

The campaign also introduces a new sonic identity for BKT, aimed at strengthening brand recall across television, digital and other multimedia platforms.

The move comes as BKT broadens its presence in the domestic market and targets growth in India’s on-highway tyre segment, which includes products for two-wheelers and commercial vehicles. The marketing push signals the company’s intent to build consumer recognition as it diversifies beyond its core off-highway tyre business.

Commenting on the launch, Mahesh Koppad, Chief Marketing Officer - India, BKT, said, “With ‘Elevate Your Drive’, we are positioning BKT Tyres for Indian consumers and our channel partners with a clear and meaningful purpose. Mobility, for us, is about empowering progress in a market where consumers seek reliability, performance, and meaning from the brands they choose. Our consumers expressed how journeys are about moving ahead in life, yet uncertainties often hold us back. At BKT Tyres, our ambition is to enable every Indian vehicle owner’s desire to move forward with confidence. Our commitment is to build an enduring brand and deliver best‑in‑class products that uphold the performance, trust, and innovation that is synonymous with BKT globally. ‘Elevate Your Drive’ isn’t just a campaign line, it is the guiding principle shaping our consumer‑focused initiatives. The campaign will be deployed through a high‑reach media mix to maximize awareness and drive strong early adoption.”

Avik Chattopadhyay, Co-founder, Expereal added, “The best way for an Off‑highway specialist brand to enter the consumer segment is to adopt a deeply customer‑centric approach to purpose, promise, and positioning. BKT Tyres aims to enhance every vehicle owner’s progress and driving delight by building an ecosystem that empowers individuals to move forward with confidence.”

Commenting on the same Creative Chairman Infectious Ramanuj Shastry said, “The journey from good to better is one that never ends. While for some, victory is the ultimate destination, for the truly great, it is but a pitstop. BKT Tyres makes sure that when the human spirit is raring to keep going further, the roads don’t hold it back.”

The campaign was conceptualised and executed by Infectious Advertising, which crafted a compelling human story around BKT Tyres’ engineering strength. The film was produced in collaboration with Mangata Films and Prachar Communications, bringing the campaign’s vision to life, while Expereal co-created the brand strategy for India.

Watch the entire video @ https://youtu.be/GwdnMogVAbc?si=ca0MIRoh3WOjqSE1

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Hankook Tire, the official tyre supplier to the FIA World Rally Championship (WRC), has confirmed that the 2026 WRC Safari Rally Kenya is scheduled for 12 to 15 March 2026 near Naivasha. This event is recognised as one of the most punishing off-road challenges in the series, set against the backdrop of the demanding African savanna. For this rally, Hankook introduced the new Dynapro R213 soft gravel tyre, featuring an optimised compound for better low-temperature flexibility and superior grip on wet surfaces, while its adaptable structure ensures consistent durability under severe conditions.

Departing from its customary Nairobi start, this year’s competition will concentrate entirely on the harsh gravel terrain surrounding Lake Naivasha in the Great Rift Valley. Drivers will need to quickly adjust to newly designed, high-intensity stages and refine their race tactics from the very beginning. Spanning four days, the rally consists of 20 Special Stages covering roughly 350.52 kilometres. Competitors will encounter a treacherous mix of deep sand, sharp rocks, expansive savanna sections and the infamous fine ‘fesh-fesh’ dust, all compounded by swiftly shifting weather. In this unpredictable environment, tyre resilience, grip and handling stability are paramount to performance.

The Safari Rally consistently draws significant global motorsport attention. Since its return to the WRC calendar in 2021, the Toyota GAZOO Racing World Rally Team has achieved five consecutive victories at this event. Nevertheless, strong challenges are anticipated from both the Hyundai Shell Mobis World Rally Team and the M-Sport Ford World Rally Team, promising a fierce contest for the win.

Since taking over as the exclusive tyre supplier for all WRC classes in 2025, Hankook has leveraged data from its involvement in over 70 global motorsport championships. The company applies these race-proven insights to advance its ultra-high-performance tyre technology, continually reinforcing its leadership in the field.

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The Board of Scandinavian Enviro Systems AB (Enviro) has resolved to file for bankruptcy for its fully owned subsidiary, Tyre Recycling in Sweden AB. A formal petition has been submitted to the District Court of Gothenburg to initiate the process. This action forms part of the broader company reorganisation currently underway for the parent company and is specifically intended to improve Enviro’s liquidity and support its long-term profitability.

The subsidiary in question operated a recycling facility in Åsensbruk, which was instrumental in validating both the company’s technological processes and the products derived from them. Having successfully fulfilled this developmental role, the facility’s ongoing operations are no longer strategically essential. Given that the site has not been financially viable, the Board determined that filing for bankruptcy for the subsidiary was the necessary course of action.

This decision is projected to negatively impact Enviro’s financial results through an impairment charge of approximately SEK 84 million (approximately USD 9.14 million). Despite this measure, Enviro’s core operations in Gothenburg will continue without disruption, running in parallel with other initiatives being implemented under the reorganisation framework. It is important to note that the company reorganisation applies exclusively to the parent company, Scandinavian Enviro Systems AB, and not to its subsidiaries.

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The Yokohama Rubber Company has confirmed a renewed partnership with KONDO RACING for the 2026 motorsport season, marked by a shared pursuit of victory in the highly competitive SP9 class at the Nürburgring 24-Hour Race. The team will campaign a Ferrari 296 GT3 EVO, equipped with Yokohama’s ADVAN racing tyres, across both the Nürburgring 24-Hour Race (ADAC RAVENOL 24h Nürburgring) and the Nürburgring Langstrecken-Serie (NLS).

This collaboration brings together a proven combination. KONDO RACING, under the leadership of Masahiko Kondo, has consistently demonstrated its capability on the global stage, competing in elite series such as SUPER GT and SUPER FORMULA in Japan, as well as enduring the rigors of Le Mans. Their history with Yokohama at the Nürburgring includes a notable ninth-place overall finish in 2019. More recently, the team showed formidable pace in 2025, securing second place in the qualifying race and remaining a contender among the frontrunners throughout the final event. This performance provides a strong foundation for their 2026 campaign, where the objective is a class victory.

KONDO RACING Director Masahiko Kondo

Yokohama Rubber’s commitment to the Nürburgring extends beyond its partnership with KONDO RACING. The company will continue to provide its high-performance tyre technology to multiple leading teams competing in the NLS and the 24-hour race. The overarching goal is to secure another overall championship, leveraging the reliability and handling precision of its tyres to conquer one of the world’s most demanding circuits. This renewed agreement reinforces a longstanding relationship built on shared success in both domestic Japanese competitions and gruelling international endurance events.

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