By Sharad Matade

As part of its sustainability efforts, Continental aims at using at least ten percent of natural rubber derived from Russian dandelion roots in its tyre and industrial rubber goods production in future.

“We have undertaken a huge research task to meet ten percent of our requirement of natural rubber from dandelion roots. It is a long-term process,” Dr Carla Recker, Head of Expertfield Materials Chemistry & Taraxagum, told Tyre Trends in an interview. “It will take decades to complement natural rubber from Hevea brasiliensis with natural rubber from dandelion plants at an industrialised level. However, the company does not intend to replace NR from Hevea brasiliensis trees.”

According to Dr Carsten Venz, Site Manager at Taraxagum Lab Anklam, “Dandelion will be an additional source of natural rubber, not a replacement to rubber trees, in the coming years.”

Continental has been consequent on the cultivation and processing of Russian dandelion as an alternative source of raw material to the rubber tree in the tropics. Last year, the company officially opened its research and test laboratory named Taraxagum Lab Anklam in Anklam, Germany, a base for its future research into the cultivation and processing of Russian dandelion, within a year after the ground-breaking ceremony held in November 2017.

“The Taraxagum Lab Anklam is the latest key milestone of our project,” said Dr Recker.

The Taraxagum project is crucial for the company. “The natural rubber from dandelion is important to develop a new alternative and sustainable supply of the raw material” Dr Venz said.

On bicycle tyres

Though the lab was opened last year, Continental started working on the dandelion rubber project in 2011, and the company has already used rubber from dandelion roots in its passenger car tyres, truck tyres and industrial rubber goods. “The latest development on production-side is that we have industrialised bicycle tyres with rubber derived from dandelions. So, you can now buy bicycle tyres of Continental made of dandelion rubber in the market,” Dr Recker said. Continental showcased its first bicycle tyre with dandelion rubber at the Tour de France this year.

Currently, the Taraxagum lab is working on dandelion research, and over the next five to ten years, it will focus on the industrialisation of dandelion rubber and increase the share for the dandelion rubber in its products.

“Continental sees the Russian dandelion as one element of our commitment for sustainable natural rubber as detailed in our Sustainable Natural Rubber Sourcing Policy published in October 2018. At least for us, the Russian dandelion is the most promising alternative source for natural rubber. There might be different sources (to get natural rubber), but that does not fit for us. The Russian dandelion can be grown in different climate zones unlike natural rubber from heave brasiliensis trees which need tropical climates to grow. Rubber trees and the Russian dandelion have the same characteristics, the same chemical structure and the same properties. It is just two plants producing the same material,” says Dr Recker. The advantage of dandelion rubber over rubber from trees is that the former has a generation succession of just three months as compared to seven years for the latter.

Since the dandelion plants can be cultivated in Northern and Western Europe, which makes transportation routes to the European production sites much shorter and contributes to the sustainable use of existing resources, thinks Continental.

However, the major challenge will be the 100 percent replacement of rubber made from trees with dandelion rubber. Dr Recker thinks, yes, technically, dandelion can replace tree rubber by 100 percent, but the more significant challenge will be the industrialisation of dandelion rubber to the level of rubber trees. “We are at a research stage. The amount of dandelion available globally is not enough to replace natural rubber commercially. To create that biological system to industrialise the natural rubber from the dandelion will take some time and we will have to be more patient,” says Dr Recker.

Research is a time and capital consuming task. Synthetic rubber is also coming into tyre production in a more significant way, but the crude oil derived commodity has historically been volatile, and even oil-producing nations are diversifying their businesses citing falling productions and growing focus on cleaner options.

Dandelion rubber is not new to the tyre industry; however, the industry does not seem much keen on dandelion plants as an alternative source for natural rubber. “Not everybody (tyre company) is willing to invest in the early research of dandelion rubber and setting up the entire bio-economy. You have to establish a full value chain from breeding to the production of natural rubber from dandelion plants, which is does not exist yet and not every market player is willing to invest in such a long-term process,” explains Dr Recker.

Since Continental sees dandelion a sustaining resource for natural rubber in the future, it has made a substantial investment for the project. It has already poured in 35 million euros for the project. “Though many of our peers are investing in other resources to get natural rubber, I think we are quite unique investing like the way we are to explore alternative resources for natural rubber,” says Dr Venz.

Over 90 percent of natural rubber derives from South East Asia, a tropical region suitable for natural rubber trees. However, erratic climate behaviour is hitting production of natural rubber in this region. Natural rubber producers are also exploring other areas to grow natural rubber trees. According to Dr Recker, the research project has yet to ascertain the survival scope of the Russian dandelion in changing climates. “I believe that Dandelion will grow in all climate zones,” says Dr Recker.

Yield ratio

As of now, Continental also does not have comparable yield ratios between natural rubber from dandelion and hevea brasiliensis. “We are working on determining the output of natural rubber per acre from both resources,” says Dr Venz. “Usually, between 1 and 1.8 ton per hectare per year is produced from rubber trees, and around the same amount of production per hectare we are expecting from dandelion plants,” estimates Dr Recker.

As part of the value chain creation, the company is focusing on breeding for seed production and harvesting, root production and harvesting, and the extraction process. According to the company, growers also need some time to understand and get hands-on to harvest dandelion plants. Every year climate conditions will determine a different impact on the plants. “We will need to see how the crops will react in different climate and harvesting seasons. We are building a network of farmers in North East Germany from whom we learn and whom we can teach what we have learned,” added Dr Recker.

Fundamental design and development of tires for the mobility of the future will be unchanged; however, tires will be expected to be high performance and eco-friendly. According to Continental executives, for the mobility of the future, natural rubber will remain the core ingredient and dandelion will be one of the sustainable options to provide natural rubber. “Rubber be will be used in future to make high-performance tires, and we are exploring the option to have a sustainable source for natural rubber,” adds Dr Recker.

Radar Tyres, the flagship brand of Omni United, has appointed Sami Jauhojärvi, Olympic gold medallist and one of Finland’s most celebrated cross-country skiers, as its official brand ambassador.

Jauhojärvi's sporting excellence – built on resilience, performance and a profound connection with nature – mirrors Radar Tyres' commitment to delivering premium-quality tyres across all seasons and terrains at accessible prices. The brand's comprehensive range includes Summer, All Season, Winter and specialist Ice tyres, designed to meet diverse driving needs with reliable performance.

This collaboration represents a strategic alignment as Radar Tyres expands its European and UK presence. Jauhojärvi will serve as brand ambassador, featuring in marketing campaigns, digital initiatives and local events while sharing his expertise to support Radar Tyres' mission of making high-performance tyres available to all drivers.

G S Sareen, Founder and CEO of Omni United, said, “We’re excited to welcome Sami to the Radar family. Sami’s authenticity, credibility and strong connection with his audience make him an ideal partner for us. He embodies the spirit of perseverance and performance – the same qualities we build into every Radar tyre. As we continue to grow our brand across Europe, partnerships like this play a key role in building deeper connections with consumers. We’re excited to build on this momentum with more such collaborations in the near future.”

Jauhojärvi said, “I am thrilled to represent Radar Tyres, a brand that has a remarkable mission to make premium quality and performance accessible to all and also has deep-rooted values of giving back to society via various initiatives it has undertaken over the years such as supporting breast cancer research. I’m sincerely surprised about the performance and silence of my Radar Tyres and happy to deliver this feedback to all the people.”

Kenda Tires is celebrating Dan ‘The Flying Dutchman’ Vanden Heuvel's nomination to the Off-Road Motorsports Hall of Fame's Class of 2025, recognising his legendary 49-year career as both a champion racer and community leader.

Since entering his first race at age 15 in 1977 at Crandon International Raceway, Vanden Heuvel has become one of off-road racing's most respected figures. His aggressive driving style earned him 20+ Pro-Class wins, five Crandon World Championships and a PRO-2 title. As owner of Flying Dutchman Racing, he mentored numerous drivers including his son Mikey, who secured Kenda Tires' historic first PRO-2 victory.

Beyond competition, Vanden Heuvel's greatest impact comes from his tireless community work. He co-founded the Midwest Off-Road Racing Association, created the Short Course Kart Series for young racers and established the MORR Injured Driver Fund with his wife Nancy. His hands-on approach – from building tracks to mentoring drivers – has shaped generations of off-road enthusiasts.

Now as Kenda Tires' Product Display Manager, Vanden Heuvel continues supporting the sport, assisting drivers across multiple series while representing Kenda at events nationwide. His dedication embodies the brand's values of community and passion for motorsports.

The formal induction ceremony will be held on 2 November 2025 in Las Vegas. This honour celebrates not just Vanden Heuvel's remarkable racing achievements but his enduring legacy as an ambassador who has profoundly influenced off-road culture.

Brandon Stotsenburg, VP of Automotive Division, Kenda Tires USA, said, “Dan is more than a legend – he is a mentor, a servant-leader and the beating heart of the off-road community. He helped deliver Kenda’s first PRO championship and still shows up for others every single weekend. We are honoured to have him represent Kenda and even more proud to call him family.”

The Tire Industry Association (TIA) has officially opened voting for its 2025–2026 Board of Directors election, with five seats available – four carrying a standard three-year term and one two-year term to fill a vacancy. Nine candidates, including two current board members, are vying for these positions.

The nominees include industry leaders from across the tyre sector: Stephen Callahan of Liberty Tire Recycling (Pittsburgh, PA); Jeff Campbell from Tire Discounters Inc. (Cincinnati, OH); John Evankovich representing Sam’s Club Tire and Battery Centers (Bentonville, AR); Darrel Jackson of Big O Tires (Kernersville, NC); Michael Jacobsen from Purcell Tire Company (Potosi, MO); Al Klinge of Klinge Group (Sherwood, Australia); Brian Laughlin with Technical Rubber Company (Johnstown, OH); Seth Murphree from Travel Centers of America (Anderson, SC) and Jason Rook of Independent Tire Dealers Group (Wimberley, TX).

All TIA members in good standing are eligible to vote either by mail-in ballot or online at the association’s election portal. The voting period runs from 9 July through 1 September 2025, with election materials distributed to primary contacts at qualifying member companies.

Results will be announced in mid-September, and the newly elected directors will be formally installed during TIA’s Annual Membership Meeting on 3 November 2025, in Las Vegas, held in conjunction with the Global Tire Expo/SEMA Show. This election marks a key opportunity for members to shape the association’s leadership and strategic direction for the coming years.

As the transportation sector accelerates its shift towards electrification, Maxion Wheels is spearheading the development of specialised wheel technologies to address the distinct requirements of battery-electric trucks. The company's deep engineering expertise and innovative approach position it as a leader in creating solutions that meet the evolving demands of electric mobility.

Electric trucks present unique technical challenges due to their substantial battery weight, which can add 2-3 tonnes compared to conventional diesel vehicles. Proposed European regulations allowing increased gross vehicle weights for zero-emission trucks further intensify the demands on wheel systems. The instant torque characteristics of electric drivetrains, often delivering 2-3 times more torque than traditional engines, combined with the stresses of regenerative braking, create unprecedented loads. These factors can increase front axle loads by up to 500 kg per wheel, necessitating stronger yet lightweight wheel designs.

Maxion addresses these challenges through material science innovation, employing micro-alloyed high-strength steels with yield strengths exceeding 550 MPa – approximately 20 percent stronger than standard wheel steels. The company's proprietary Lightweighting Process integrates advanced engineering techniques including topology optimisation algorithms that simulate natural growth patterns, finite element analysis of over 5,000 load scenarios and precision forming methods that enhance material properties.

The company's substantial investments in high-performance computing have revolutionised its development capabilities. These powerful systems enable evaluation of more than 15,000 design iterations during development cycles, sophisticated multi-physics simulations combining mechanical, thermal and fatigue analysis and digital twin validation that has reduced physical prototyping requirements by 40 percent.

Current production solutions include certified 22.5-inch steel wheels with exceptional 4,250 kg load capacity, weight-optimised designs saving approximately 50 kg per axle compared to conventional wheels, and customized variants tailored to different battery configurations. Looking ahead, with market analysts projecting electric trucks will capture 25 percent of the commercial vehicle market by 2030, Maxion is actively developing next-generation solutions including aluminium hybrid wheels for premium applications, advanced composite materials for lightweight designs and enhanced testing protocols for extreme fast-charging thermal conditions.

Ralf Duning, Vice President of Global Engineering at Maxion Wheels, said, “At Maxion Wheels, we are committed to leading the charge in e-mobility by developing lightweight wheel solutions that meet the unique demands of battery-electric trucks. Our latest designs not only enhance payload capacity but also ensure that our customers can transition to sustainable transport without compromising on performance or durability.”