The Marangoni Machinery approach was to capitalise this knowledge and to leverage on human attendance to further improve the current process to design an evolution scenario: the innovation started from the “human cognitive” basics, to design a process around humans, not adopting an automation replacement approach only.

Industrial tyre building machines process has been deeply analysed by our engineers to point out pros and cons about Human-Machine-Interfaces usability, scalability and safety: the outcome was a redesign of the preparatory process (to design a production cycle, how to simulate scenarios) and then to get a more user’s friendly approach to be human cognitive oriented.

A cognitive approach is based on human perception criteria, by which is possible to redesign the human-machine interaction and so to get safer and faults-free operations.

The latest generation of Marangoni Machines design is based on several new tools to get a whole integrated tyre building process, as said, starting from production cycle design up to real-time process control. But not limited to that: we designed a new machine approach to get a real “concurrent engineering” approach, so by creating a system where Operators, Process Engineers, Maintenance Service teams etc., can get access to the same information but from different standpoint, shaped around their needs and approaches.

The new “Marangoni Station 2.0” is all around that: a human cognitive design approach (Users’ touch screen software interface, advanced 3D synoptic, process design and simulation) to get a common information HUB suitable for all users around the tyre building process flow.

In addition to that many functions for Logistics (materials traceability, lots detection and materials claim into machines), Automation Robotics (automated cycle portions design and control) and Vision System for cycle supervision and quality real-time control are embedded into the “Marangoni Station 2.0.”

An integrated Platform is not only about automation and data collection: factory logistics and production management are two other important tasks for a lean and efficient production flow. We designed new IT Architectures to handle a multi-machines environment, to be able to manage critical task such as IT obsolescence, process improvements and automation evolution, all of that by using IT industry standard architectures and innovative software platforms to focus to capitalize multigeneration capex plans and to limit opex per year.

Investments on new technology is often a heavy impact on a factory, mostly when process have to be updated or even redesigned. Our approach is a multigeneration outlook, so that a process can be updated and/or upgraded without to reshuffle machines and/or IT architectures.

In tyre industry the “production recipes management” is a key task: to manage multigeneration machines and tyres portfolio range is not easy at all, because of software and hardware change in technology, programming languages and process cycle flows due to lean manufacturing, quality criteria, tyre design innovation etc. Consequently, we introduced an agnostic approach in order to handle evolutions and not necessarily revolutions.

The tyre recipes management becomes easier and multigeneration compatible, so that the technology evolution can be smooth and more oriented to capital expenditure savings and operational expenditure based on real time needs and market scenarios.

The advanced synoptics approach was also part of the human cognitive flow, by which is possible to get what you see, like at shopfloor level, by using an intuitive and more productive working flow: to get access to information by depending the User’s role, skillset and daily job duties, but not spreading efforts to data collection or time-consuming datasheet usage.

A more productive approach can be achieved when the information comes into the most appropriate format, it is not misleading, it is updated and ready to be used at the proper time and mode. The Marangoni Machinery approach is not only around automation, mechatronics and tyre building tooling but mostly a User’s experience design-oriented process to drive a sustainable evolution through technologies and lean process implementation. (TT)

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Smithers, a renowned provider of testing, consulting, information and compliance services, has announced that its proving ground at Treadwell Research Park in Pearsall, Texas, has achieved ISO 17025 accreditation.

Operated on behalf of Discount Tyre, the facility’s accredited scope currently covers wet grip testing and tyre buffing, with plans to expand accreditation to include rolling resistance and pass-by-noise testing. The site boasts diverse paved and off-road test surfaces for comprehensive tyre performance validation. Additionally, it complies with UNECE Regulation No. 117 for Wet Grip and Pass-by Noise standards. This accreditation underscores Smithers' commitment to delivering high-quality testing services in the tyre industry.

Sean Connolly, Director of Test Track Operations at Smithers Winter Test Centre/Pearsall Test Track, said, “The tyre industry is currently focused on a variety of sustainability initiatives, such as reducing the rate of tread wear to extend the life of the tyre. Understanding tyre performance at varying levels of tread wear is critical for tyre manufacturers looking to get the most out of their designs.”

Jim Popio, PhD, Vice President, Smithers Materials Science and Engineering Division, North America, said, “We’re incredibly proud that our existing processes and procedures meet the rigorous requirements of ISO 17025 accreditation. Accurate data, on time, is central of the Smithers promise on a global scale, and we strive to go above and beyond our clients’ expectations with exceptional service as well.”

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Michelin, a leading tyre technology company, has launched its first Michelin Experience Store in India, in partnership with Bharat Tyres. The facility spread across 25,000 sqft is located in Adgaon on the Mumbai-Agra highway, Nashik and is Michelin’s largest store in the country.

It is designed not only to provide a premium experience, but also showcases the company’s global legacy through the Michelin Wall. Customers will also be to experience the Heritage Wall that visualise the heritage of both Michelin and its local dealership partner.

The Michelin Experience Store also has a Display Zone that showcases Michelin’s innovations in electric mobility, materials science and environmental responsibility.

The dealership also includes service areas for cars and trucks, PPF coating, precision wheel alignment, advanced balancing services, innovative puncture repair solutions, professional car detailing and a wide array of car accessories. 

Shantanu Deshpande, Managing Director, Michelin India, said, “We are proud to unveil Michelin’s first Experience Centre in India. The sole purpose of this store is to go beyond traditional tyre retail and provide customers an immersive experience of the brand, of our dealer partners and of the technological prowess of our tyre solutions that are safe and sustainable. Nashik, a key hub with growing premium vehicle ownership, is the first of many such centres that will further strengthen our footprint in the western region while providing state-of-the-art experience and services to evolving customers.”

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Radar Tyres, the flagship brand of Omni United, has appointed Sami Jauhojärvi, Olympic gold medallist and one of Finland’s most celebrated cross-country skiers, as its official brand ambassador.

Jauhojärvi's sporting excellence – built on resilience, performance and a profound connection with nature – mirrors Radar Tyres' commitment to delivering premium-quality tyres across all seasons and terrains at accessible prices. The brand's comprehensive range includes Summer, All Season, Winter and specialist Ice tyres, designed to meet diverse driving needs with reliable performance.

This collaboration represents a strategic alignment as Radar Tyres expands its European and UK presence. Jauhojärvi will serve as brand ambassador, featuring in marketing campaigns, digital initiatives and local events while sharing his expertise to support Radar Tyres' mission of making high-performance tyres available to all drivers.

G S Sareen, Founder and CEO of Omni United, said, “We’re excited to welcome Sami to the Radar family. Sami’s authenticity, credibility and strong connection with his audience make him an ideal partner for us. He embodies the spirit of perseverance and performance – the same qualities we build into every Radar tyre. As we continue to grow our brand across Europe, partnerships like this play a key role in building deeper connections with consumers. We’re excited to build on this momentum with more such collaborations in the near future.”

Jauhojärvi said, “I am thrilled to represent Radar Tyres, a brand that has a remarkable mission to make premium quality and performance accessible to all and also has deep-rooted values of giving back to society via various initiatives it has undertaken over the years such as supporting breast cancer research. I’m sincerely surprised about the performance and silence of my Radar Tyres and happy to deliver this feedback to all the people.”

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Kenda Tires is celebrating Dan ‘The Flying Dutchman’ Vanden Heuvel's nomination to the Off-Road Motorsports Hall of Fame's Class of 2025, recognising his legendary 49-year career as both a champion racer and community leader.

Since entering his first race at age 15 in 1977 at Crandon International Raceway, Vanden Heuvel has become one of off-road racing's most respected figures. His aggressive driving style earned him 20+ Pro-Class wins, five Crandon World Championships and a PRO-2 title. As owner of Flying Dutchman Racing, he mentored numerous drivers including his son Mikey, who secured Kenda Tires' historic first PRO-2 victory.

Beyond competition, Vanden Heuvel's greatest impact comes from his tireless community work. He co-founded the Midwest Off-Road Racing Association, created the Short Course Kart Series for young racers and established the MORR Injured Driver Fund with his wife Nancy. His hands-on approach – from building tracks to mentoring drivers – has shaped generations of off-road enthusiasts.

Now as Kenda Tires' Product Display Manager, Vanden Heuvel continues supporting the sport, assisting drivers across multiple series while representing Kenda at events nationwide. His dedication embodies the brand's values of community and passion for motorsports.

The formal induction ceremony will be held on 2 November 2025 in Las Vegas. This honour celebrates not just Vanden Heuvel's remarkable racing achievements but his enduring legacy as an ambassador who has profoundly influenced off-road culture.

Brandon Stotsenburg, VP of Automotive Division, Kenda Tires USA, said, “Dan is more than a legend – he is a mentor, a servant-leader and the beating heart of the off-road community. He helped deliver Kenda’s first PRO championship and still shows up for others every single weekend. We are honoured to have him represent Kenda and even more proud to call him family.”

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