TyreSafe has entered into a partnership with RED Driver Training, one of the UK’s leading driving schools, as its first dedicated driving school supporter.

TyreSafe's goal to increase road safety, especially for new drivers starting their adventures as road users, has reached a major milestone with this partnership. In order to promote lifetime habits that lead to safer roads, TyreSafe hopes to increase its efforts to teach new drivers the value of tyre safety and maintenance by collaborating with RED.

By providing thorough driving instruction throughout the UK through a robust network of RED franchised driving instructors, RED Driver Training plays a crucial part in helping thousands of students annually get their driving licenses. RED offers advanced driving experiences in addition to training, such as their well-liked ‘skidpan’ sessions, which assist new drivers in successfully navigating hazardous situations. In order to guarantee that students have the information and abilities necessary to drive safely and responsibly, they also assist them with a dedicated theory and practical test preparation app.

Stuart Lovatt, Chair of TyreSafe, said “We are thrilled to partner with RED Driver Training, an organisation that shares our commitment to road safety and education. New drivers are at a crucial stage in forming safe driving habits, and through this partnership, we have an incredible opportunity to instil the importance of tyre safety from the very beginning of their journey on the roads. Together, we hope to create a generation of drivers who understand the vital role tyres play in road safety.”

Colin Paterson, Head of Marketing at RED Driver Training, said “At RED, our goal is to equip new drivers with the skills, confidence and knowledge to stay safe on the roads, and tyre safety is an integral part of that. Joining forces with TyreSafe allows us to enhance our offering and emphasise the critical role tyres play in keeping drivers and passengers safe. We’re proud to be TyreSafe’s first driving ‘school’ supporter and look forward to working together to make a real difference. Our ‘Learn to Drive with RED’ app makes us more than just a normal driving school, and in co-operation with TyreSafe, we are keen to explore the creation of collaborative video content and more.”

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Tyres Europe has released its members’ replacement tyre sales figures for Q3 and the first nine months of 2026. Secretary General Adam McCarthy cautioned that modest nine-month gains should not obscure a weak third quarter. Consumer tyres across passenger car, SUV and light commercial dipped 1 percent in Q3 versus 2025, though nine-month volumes stayed 1 percent ahead, with all-season tyres up 13 percent in the quarter and 10 percent over nine months.

Summer tyres slipped 1 percent in both periods as demand shifted towards all-season, while winter tyres fell 11 percent in the quarter and remained 9 percent lower over nine months. Miles travelled declined again on high fuel prices and weak consumer confidence amid Middle East conflict, at about half Q2's pace, and PCLT imports into the EU27 plus UK dropped 7 percent from January to August.

Chinese imports more than halved year on year in July and August after July's anti-dumping duties. Truck & Bus tyres were stable in the quarter after strong Q2 growth and stood 4 percent higher over nine months, with freight volumes beating expectations and truck tyre imports up 26 percent. Agricultural tyres fell 34 percent quarterly and 17 percent over nine months, Moto & Scooter tyres dropped 5 percent in the quarter but stayed 2 percent higher over nine months. The full report is available on Tyres Europe's website.

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Goodyear brought generations of performance heritage to the 2026 SEMA Show in Las Vegas, where its tyres appeared on some of the event's most talked-about vehicles. The annual automotive aftermarket gathering ran from 3–6 November at the Las Vegas Convention Center, drawing builders, manufacturers, buyers, media and enthusiasts for four days centred on innovation, new products, craftsmanship, performance and emerging trends. For Goodyear, the setting was familiar territory, as racing has long served as both a proving ground and an inspiration for its street products.

A 1928 Ford Model A reimagined by TQ Customs as an F1-inspired mid-engined hot rod stood out among the featured builds. It pairs a custom chassis and roll cage with a Honda K20 engine and Porsche transaxle, riding on custom Goodyear Eagle F1 tyres sized 275/45R18. Three F-550 Super Duty trucks wore Goodyear's heavy-duty G275 MSA in 335/80R20, while the new 819-horsepower Ferrari 12 Cylindri was fitted with application-specific Eagle F1 SuperSport tyres, sized 275/35R21 front and 315/35R21 rear.

Goodyear's presence also extended through Mickey Thompson Tires & Wheels, the enthusiast performance brand within its portfolio. Mickey Thompson maintained a significant show footprint with displays in the Race/Performance section of Central Hall and the Silver Lot, showcasing products and builds spanning street, strip and off-road performance. Its SEMA programme highlighted the limited-edition Street Comp GHT Signature Series street-performance tyre, expanded Baja Boss A/T and Baja Boss M/T sizes and new MT Classic Forged wheel sizes.

The vehicles on display ranged from vintage American muscle to cutting-edge performance machines and purpose-built off-road rigs, yet they shared a fundamental drive to perform better, make a statement and become more personal.

Andrew Lau, Enthusiast Account Lead at Goodyear, said, "The SEMA Show highlights the best of the industry – emotionally charged and technology-filled and crossed with dramatic and eye-catching, which is where Goodyear and our dynamic portfolio really shine. For cars worth bragging about, we make tyres worth bragging about! Our Goodyear Eagle lineup fits the ever-growing supercar market, which we see growing especially as more enthusiasts get their hands on these cars at a range of price points. And it wouldn’t be SEMA without giant trucks and extreme lift kits, where we saw Mickey Thompson and Goodyear tyres shown off in a dramatic fashion.”

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Yokohama Tire has partnered with Tread Lightly! for the Protect What Moves You fundraiser, running through 30 November. Consumers who donate can enter to win GEOLANDAR tyre prize packs or a full set of tyres. Proceeds support trail stewardship, responsible recreation and keeping public lands open.

According to Yokohama’s Senior Manager of Corporate Communications Melissa Aguirre, each USD 10 donation earns one entry for a GEOLANDAR prize pack, while donations of USD 100 or more earn one entry for a set of Yokohama tyres. The initiative complements Yokohama’s environmental ‘Caring for our Communities’ partnerships, which include Surfrider North Orange County and the California State Parks Foundation.

Aguirre said, “We’ve been an official partner of Tread Lightly! for three years and have collaborated on several stewardship projects across the country to improve access, restore trails and protect natural resources for off-road enthusiasts and outdoor adventurers. The Protect What Moves You campaign will definitely help with those efforts.”

James Boyd Jr., Executive Director of Tread Lightly!, said, “We’re grateful for Yokohama Tire’s continued partnership and commitment to protecting the places we all love to explore. Through our work together, we’ve made a meaningful impact on trails and public lands across the country. The Protect What Moves You fundraiser gives outdoor enthusiasts an opportunity to support responsible recreation and hands-on stewardship while helping ensure these places remain accessible for future generations.”

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The Tire and Rubber Association of Canada (TRAC) has released findings from a new Abacus Data survey indicating that four in five Canadian motorists, or 80 percent, regard winter tyres as more essential than ever amid increasingly unpredictable winter weather. The survey was commissioned by TRAC to assess driver attitudes as climate change continues to shape variable and challenging driving conditions.

Motorists are contending with rapid temperature swings, snowfall, freezing rain and other weather events. Among drivers who do not use winter tyres, fewer now consider all-season tyres sufficient, falling 11 points from 2025 to 64 percent, while more are cutting back on winter driving, up 11 points to 35 percent. This season, 80 percent of Canadian drivers are equipping their vehicles with winter tyres.

Although 86 percent of drivers view winter tyres as an important investment despite the rising cost of living, financial pressures appear to influence purchasing decisions, with 38 percent citing increased living costs as a reason for not buying them. Those who use winter tyres report tangible safety benefits, as 83 percent say the tyres have saved them from a collision or loss of control. Protecting their families through enhanced traction, cornering and stopping power in cold weather remains the primary motivation at 67 percent.

Additional reasons include lower insurance premiums at 26 percent, advice from family and friends at 21 percent and retailer recommendations at 14 percent, while 42 percent point to winter tyres being mandatory in their province. Regionally, usage stands at 86 percent among Atlantic Canadian drivers, 77 percent in Ontario, 74 percent in Manitoba and Saskatchewan, 75 percent in Alberta and 65 percent in British Columbia.

With more tyre choices than ever, motorists can find products matching their needs and budgets. TRAC recommends shoppers rely on the Three-Peak Mountain Snowflake Symbol, which verifies a tyre meets or exceeds Transport Canada's minimum snow traction threshold. Drivers have three options: all-season tyres, all-season tyres bearing the symbol and dedicated winter tyres, and selecting the right tyre can mean the difference between a surefooted winter motoring experience and a nervous drive.

Driving on all-season tyres in winter results in longer stopping distances and compromised handling below 7°C, while symbol-bearing all-season tyres offer moderately better traction but are intended for occasional, light-to-medium snowfalls. Dedicated winter tyres deliver the highest performance and remain the safest choice. TRAC's Winter Tire Cost Calculator compares the cost of a single set of tyres against adding a second set of dedicated winter tyres. Abacus Data surveyed 1,232 Canadian drivers online between 16 and 21 October 2026, yielding a margin of error of plus or minus 2.79 percent, 19 times out of 20.

Carol Hochu, President and CEO, TRAC, said, “With winter weather becoming harder to predict across Canada, choosing the right tyres for the winter season is an important part of preparing for the road ahead. Winter tires provide the traction and control drivers need in all winter conditions, whether they encounter cold, dry pavement, rain, snow, slush or ice. The fact that the vast majority of winter tyre users say their tyres have helped them avoid a collision or loss of control underscores their value as a safety investment, even as the cost of living continues to rise.

“Winter tyre use remains high across Canada. They represent an important measure that contributes to safer winter driving. We must continue to educate drivers about their benefits, particularly younger drivers, newcomers to Canada and anyone with limited experience driving in winter conditions. Even as living costs climb, most Canadians are making winter tyres a purchasing priority. Winter tyres are a proven safety choice, giving Canadian drivers the confidence they need no matter the weather conditions.”

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