TyreSafe has entered into a partnership with RED Driver Training, one of the UK’s leading driving schools, as its first dedicated driving school supporter.

TyreSafe's goal to increase road safety, especially for new drivers starting their adventures as road users, has reached a major milestone with this partnership. In order to promote lifetime habits that lead to safer roads, TyreSafe hopes to increase its efforts to teach new drivers the value of tyre safety and maintenance by collaborating with RED.

By providing thorough driving instruction throughout the UK through a robust network of RED franchised driving instructors, RED Driver Training plays a crucial part in helping thousands of students annually get their driving licenses. RED offers advanced driving experiences in addition to training, such as their well-liked ‘skidpan’ sessions, which assist new drivers in successfully navigating hazardous situations. In order to guarantee that students have the information and abilities necessary to drive safely and responsibly, they also assist them with a dedicated theory and practical test preparation app.

Stuart Lovatt, Chair of TyreSafe, said “We are thrilled to partner with RED Driver Training, an organisation that shares our commitment to road safety and education. New drivers are at a crucial stage in forming safe driving habits, and through this partnership, we have an incredible opportunity to instil the importance of tyre safety from the very beginning of their journey on the roads. Together, we hope to create a generation of drivers who understand the vital role tyres play in road safety.”

Colin Paterson, Head of Marketing at RED Driver Training, said “At RED, our goal is to equip new drivers with the skills, confidence and knowledge to stay safe on the roads, and tyre safety is an integral part of that. Joining forces with TyreSafe allows us to enhance our offering and emphasise the critical role tyres play in keeping drivers and passengers safe. We’re proud to be TyreSafe’s first driving ‘school’ supporter and look forward to working together to make a real difference. Our ‘Learn to Drive with RED’ app makes us more than just a normal driving school, and in co-operation with TyreSafe, we are keen to explore the creation of collaborative video content and more.”

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Continental has signed on as a global partner of the International Biathlon Union (IBU), with the agreement set to run from the 2026/27 season through 2029/30. The deal, negotiated by the IBU’s exclusive global marketing partner Infront, covers the LaVita IBU World Cup, the IBU World Championships and the Loop One Festival.

Biathlon’s close ties to winter make it a fitting fit for the tyre maker, which frames the sport as a natural setting for a partnership rooted in a positive view of the cold season. Athletes contend with shifting snow, weather and course conditions, blending endurance with shooting precision, a combination that mirrors Continental’s emphasis on preparation and confidence.

The tie-up places Continental inside one of EMEA’s strongest winter sports properties. The IBU calendar features 54 LaVita World Cup races and 12 World Championship races, many staged in key European winter markets, with Germany, France and Sweden among the largest EMEA television audiences for the sport. Beyond reach, European biathlon fans show a strong affinity for individual mobility, as 88 percent own at least one car, 80 percent drive at least semi-regularly and 59 percent drive regularly.

For the IBU, the cooperation adds an internationally established mobility brand to a partner platform that accompanies athletes and fans across the season, opening chances to develop fan experiences and market activities around major competitions. The deal extends Continental’s longstanding sports engagement in EMEA, giving it a season-long platform that links biathlon’s emotional pull with winter mobility relevance, on the idea that proper preparation turns winter conditions into possibilities rather than limits.

Alexandra Gaillard, Head of Marketing, Continental, said, “Our partnership with the International Biathlon Union brings together two organisations that share a common belief: challenging and unpredictable conditions do not have to limit what is possible. They can create opportunities for those who are prepared. Whether on the biathlon course or on winter roads, determination and the right equipment make all the difference when conditions change. Together with the IBU, we want to inspire people to rediscover winter and embrace the possibilities it offers, helping them navigate changing conditions safely and confidently.”

Ferdinand Hoyos, Head of Business Area EMEA, Continental, said, “Biathlon is a natural fit for Continental: success in the sport depends on the perfect combination of performance, precision and control in winter conditions, just as it does for our winter tire portfolio. For decades, biathlon has been one of the most popular and successful winter sports on the Olympic stage, and throughout those decades, Continental has remained a trusted leader in winter tyre technology. This shared commitment to excellence, performance and reliability makes for a great partnership and provides a strong platform to engage with fans, customers and retail partners across EMEA.”

Felix Bitterling, Commercial & Marketing Director, IBU, said, “With Continental, we are welcoming a strong and renowned brand to the biathlon family. The company’s commitment to quality, innovation and performance resonates perfectly with the values of our sport and federation. Biathlon provides an excellent platform for global visibility while creating meaningful engagement opportunities with our passionate fan base.”

Marco Sautner, Managing Director, Infront Germany, said, "Continental has seen firsthand the value that winter sports can create for leading brands. Biathlon's passionate fan base, strong presence in key European markets and range of activation opportunities provide an excellent platform to build on that success. It is hugely satisfying to bring together two organisations that stand to benefit from a long-term collaboration."

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Sun Auto Tire & Service has entered a strategic partnership with Interstate Batteries, designating the company as the primary battery provider for the Sun Auto Network. The announcement marks a significant development for one of United States’ largest independent automotive service providers.

Operating over 600 locations across 27 states, the Sun Auto Network encompasses more than 70 local and regional automotive service brands. This partnership represents another step in Sun Auto's ongoing efforts to strengthen operations and enhance customer experience through leading category partners.

Interstate Batteries, a battery specialist with national scale and strong consumer awareness, brings dedicated category expertise, marketing resources and nationwide support to the network. The company's products are now available at Sun Auto locations nationwide, combining Sun Auto's growing service footprint with Interstate's specialised expertise and distribution capabilities to create greater consistency in product availability, promotions and warranty support.

With over 70 years of industry presence, Interstate Batteries is recognised as one of North America's most trusted consumer battery brands. Sun Auto locations will support Interstate's warranty coverage, offering customers convenient access to warranty service across the network. The partnership advances Sun Auto's broader strategy of leveraging national network strength to improve products, resources and support for its local brands.

Tony Puckett, Chief Executive Officer, Sun Auto Network, said, "As we grow the Sun Auto Network, we're continually looking for ways to use our scale to make our local brands stronger and deliver more value to our customers. That means aligning with partners who bring deep expertise in their category and can support us consistently across the country. Interstate Batteries brings a trusted brand, specialised battery expertise and nationwide capabilities that make them a strong fit for our network and the customers we serve."

Lain Hancock, President and Chief Executive Officer, Interstate Batteries, said, "Interstate Batteries is proud to partner with Sun Auto Network and serve one of the nation's largest automotive service networks. Sun Auto's scale, customer-first approach and commitment to excellence make them an ideal partner. This agreement creates an exciting opportunity to support more than 600 locations operating under trusted local brands while ensuring drivers have access to dependable battery solutions wherever they travel."

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Lassa Tyres has launched its new Snoways 5 and Competus Winter 3 winter tyres to address shifting demands across passenger car and SUV markets. Both products carry the company's EV Ready designation, confirming their compatibility with electric, hybrid and conventional vehicles. The Snoways 5 has additionally secured the TÜV Performance Mark, recognising its strength in key winter and wet handling criteria.

Designed for improved control on snowy and wet surfaces with enduring performance, the Snoways 5 surpasses its predecessor in snow, wet and wear results, as verified by independent TÜV testing. It also improves its rolling resistance label by one grade, cutting energy loss for more efficient driving. TÜV SÜD testing found measurable gains over the competitor average in snow acceleration, snow braking, lateral snow grip, aquaplaning, wet braking and lateral wet grip, alongside lower rolling resistance. Notable improvements include roughly 4 percent better aquaplaning and 3 percent gains in both snow acceleration and lateral snow grip.

The Competus Winter 3 brings this winter design to SUVs, tailoring the Snoways 5 pattern and technologies for larger, heavier vehicles. It offers assured braking and controlled handling on snow and wet roads, with next-generation winter technology delivering stronger snow and wet performance plus greater fuel efficiency. Its EV-Ready construction suits electric and hybrid SUVs while keeping drivers confident throughout winter.

Lassa has expanded its winter range in response to growing demand for larger rim sizes. Snoways 5 comes in 46 sizes spanning 15 to 21 inches, while Competus Winter 3 offers 42 sizes from 16 to 21 inches. This brings European passenger car and SUV winter fitment coverage to 84 percent, with 18-inch and larger fitments reaching 75 percent. Both tyres will launch across Lassa markets for the 2026 winter season.

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New research findings from a doctoral dissertation by Dr.-Ing. Sebastian Bogdahn examine how end-of-life tyres can yield high-quality recovered carbon black (rCB) through pyrolysis while delivering substantial environmental benefits. The work, titled ‘Production and Environmental Assessment of High-Quality Carbonaceous Materials from End-of-Life Tyre Pyrolysis’, was presented in condensed form at an AZuR Chemical Recycling Project Group meeting in Dillingen/Saar on 1 October 2026.

The dissertation tackles how end-of-life tyres can be recovered and recycled to maximise their value. Pyrolysis is identified as a complementary technology that helps close recycling gaps in the circular economy and offers an alternative to fossil-based carbon black, a material that plays a crucial role in determining tyre properties.

In the pyrolysis process, rubber granules from processed tyres undergo thermal decomposition without oxygen, producing three main streams: solid rCB, tyre pyrolysis oil and pyrolysis gas. Previous evaluations of such technologies often separated technical and environmental perspectives, relied on secondary data and lacked standardised methodologies, making findings difficult to compare.

Image credit: Dr.-Ing. Sebastian Bogdahn

Bogdahn overcomes these limitations by integrating a technology-specific process model with a detailed life cycle assessment model. This combination enables a scientifically robust environmental evaluation of pyrolysis and its secondary raw materials using reliable primary data. A central component is a process model that mathematically describes material conversion by combining reaction kinetics, reactor behaviour and mass and energy balances.

Starting with laboratory-scale experiments, the model was scaled up and validated using a pilot-scale rotary kiln at the Institute of TH Köln. Comprehensive laboratory analyses of feedstocks and products supported development and validation. Optimal conditions for the investigated system were found at 650 degrees Celsius with a residence time of about one hour, achieving complete material conversion and high-quality recovered carbon black. Product distribution was roughly 40 percent rCB, 37 percent TPO and 23 percent pyrolysis gas by weight.

Image credit: Dr.-Ing. Sebastian Bogdahn

Using validated primary data, Bogdahn conducted a comprehensive environmental assessment and developed a methodological matrix covering relevant standards and guidelines to address inconsistent approaches. In the rotary kiln baseline scenario, one metric tonne of recovered carbon black results in a global warming potential over 100 years of about 918 kilogrammes of carbon dioxide equivalents, compared with the International Carbon Black Association’s global industry average of 3,910 kilogrammes for conventional fossil-based carbon black, a reduction of approximately 77 percent. Even after a quality adjustment for lower carbon content, the reduction remains about 70 percent. The study followed ISO 14067 and underwent independent external critical review under ISO 14071, also covering TPO and sustainable carbon black.

Further improvements remain possible. Emissions mainly stem from electricity consumption and gas combustion, with rCB processing accounting for about 44 percent, pyrolysis gas cleaning and combustion about 36 percent and tyre shredding about 19 percent. Sensitivity analysis confirms that renewable electricity offers substantial additional greenhouse gas reductions, reinforcing that a circular economy achieves genuine sustainability only when powered by renewable energy. Enhancing material quality through demineralisation and activation could enable higher substitution rates for fossil-based carbon black.

Image credit: Dr.-Ing. Sebastian Bogdahn

A central conclusion extends beyond pyrolysis itself. Raw materials, tyre manufacturing, the use phase and recovery pathways form an interconnected system spanning the entire tyre life cycle, closely linked to the carbon black, chemical, steel and energy sectors. Achieving circularity requires collaboration across systems and industries, along with greater methodological harmonisation and stronger integration of industrial value chains. The AZuR network’s work reflects this need, recognising that extended tyre use, repair, regrooving, retreading, mechanical recycling and appropriate chemical recycling must all function as interconnected elements of the value chain.

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