TyreSafe has entered into a partnership with RED Driver Training, one of the UK’s leading driving schools, as its first dedicated driving school supporter.

TyreSafe's goal to increase road safety, especially for new drivers starting their adventures as road users, has reached a major milestone with this partnership. In order to promote lifetime habits that lead to safer roads, TyreSafe hopes to increase its efforts to teach new drivers the value of tyre safety and maintenance by collaborating with RED.

By providing thorough driving instruction throughout the UK through a robust network of RED franchised driving instructors, RED Driver Training plays a crucial part in helping thousands of students annually get their driving licenses. RED offers advanced driving experiences in addition to training, such as their well-liked ‘skidpan’ sessions, which assist new drivers in successfully navigating hazardous situations. In order to guarantee that students have the information and abilities necessary to drive safely and responsibly, they also assist them with a dedicated theory and practical test preparation app.

Stuart Lovatt, Chair of TyreSafe, said “We are thrilled to partner with RED Driver Training, an organisation that shares our commitment to road safety and education. New drivers are at a crucial stage in forming safe driving habits, and through this partnership, we have an incredible opportunity to instil the importance of tyre safety from the very beginning of their journey on the roads. Together, we hope to create a generation of drivers who understand the vital role tyres play in road safety.”

Colin Paterson, Head of Marketing at RED Driver Training, said “At RED, our goal is to equip new drivers with the skills, confidence and knowledge to stay safe on the roads, and tyre safety is an integral part of that. Joining forces with TyreSafe allows us to enhance our offering and emphasise the critical role tyres play in keeping drivers and passengers safe. We’re proud to be TyreSafe’s first driving ‘school’ supporter and look forward to working together to make a real difference. Our ‘Learn to Drive with RED’ app makes us more than just a normal driving school, and in co-operation with TyreSafe, we are keen to explore the creation of collaborative video content and more.”

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Nokian Tyres has named Rhea County High School graduates Jesus Hernandez-Santiago and Josiah Shibley as the recipients of its 2026 college scholarship. The two students were selected based on their strong academic records, interest in STEM fields and commitment to excelling in extracurricular activities.

Now in its seventh year, the scholarship programme supports the company’s broader goal of preparing skilled professionals for the Southeast Tennessee workforce. Complementary initiatives include a robust apprenticeship programme, a work‑based learning scheme and a summer internship partnership.

Hernandez‑Santiago plans to study mechanical engineering at The University of Tennessee at Chattanooga, having already taken college‑level math courses since his junior year through a dual enrolment programme. Shibley will attend Tennessee Tech to pursue civil engineering with an environmental concentration, aiming to combine his passion for the outdoors with his interest in construction.

Nokian Tyres also runs an apprenticeship with Cleveland State Community College, where six apprentices complete 8,000 hours of on‑the‑job training and 42 classroom credits. A work‑based learning partnership with Rhea County High School places two to four students annually at its high‑tech factory, while a separate internship with Bryan College offers mentorship and project experience.

Since opening its Dayton Factory in 2019 to serve North American markets, the tyremaker has earned multiple awards and became the world’s first tyre production facility to achieve LEED v4 Silver certification.

Nokian Tyres North America Human Resources Director Blake Markham, who serves as chairman of the Southeast Tennessee Workforce Development Board, said, “We are passionate about fuelling the employment pipeline in Rhea County and beyond. Our region benefits from strong partnerships between businesses, educational institutions and local governments that strengthen companies and change lives.”

Hernandez-Santiago said, “I feel so blessed to receive this scholarship because I have always loved the STEM field. Nokian Tyres has always been involved with the community, so I will do what I can to succeed and impact the community with the opportunity I have been given."

Shibley said, “I’ve lived in Dayton my whole life, and this opportunity has shown me what it looks like when a company invests in its community. This scholarship will help me worry less about money and focus more on school, and it means a lot that it’s coming from a company in my hometown.”

Maintenance Apprentice Emily Goodwin said, “Seeing the things in the classroom that I’ve already worked on has helped a lot. It feels like a once‑in‑a‑lifetime opportunity. This has changed my life.”

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Tyres Europe has formally responded to the European Commission’s consultation on the draft Delegated Regulation amending Annex I of the EU Deforestation Regulation. The association views the proposed text as a constructive and proportionate measure to enhance both operability and legal certainty.

A key focus of the submission is tyre retreading. Tyres Europe endorses the plan to limit the regulation’s scope to tyre treads, the only new rubber component added during retreading, while excluding used casings and finished retreaded tyres. This distinction aligns obligations with actual new rubber introduction, reduces administrative burdens on small and medium-sized enterprise retreaders and supports circular economy goals.

The association also welcomes clarifications on products for testing or analysis, used items and waste. Given ongoing supply chain preparations, Tyres Europe urges the Commission to adopt and publish the Delegated Regulation swiftly before the summer break to ensure legal certainty and implementation readiness.

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Scandinavian Enviro Systems AB (publ) has signed a letter of intent with an unidentified partner to license its proprietary pyrolysis technology for one pilot plant and multiple full-scale facilities in Brazil. The agreement focuses on converting end-of-life tyres into valuable raw materials.

The letter establishes a joint assessment of the project’s commercial and technical feasibility. This study will help the potential licensee evaluate key conditions for a possible long-term licensing deal and broader collaboration.

Brazil’s large scrap tyre market presents substantial long-term opportunities for sustainable recycling. While this potential partnership would strengthen Enviro’s role as a circular technology leader, any final agreements depend on the study’s outcome and further negotiations. There is no guarantee that binding deals will follow.

Fredrik Aaben, CEO, Scandinavian Enviro Systems, said, “We continue to see very strong and growing interest in Enviro’s technology, and this Letter of Intent is another clear indication of the commercial potential for our offering. Interest is coming from all major regions of the world, reflecting the increasing global demand for Enviro’s sustainable and scalable solutions for end-of-life tyres.”

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Apollo Tyres has earned five major industry honours at the JioStar Reimagine Awards 2025–26 and the Abby Awards 2026, recognising the strength of its recent advertising efforts. The company secured three Gold trophies at the JioStar Reimagine Awards for Best Use of Sports Talent, Best Content Integration – TV and Best Use of Multi-Screen Campaigns. It also captured two Bronze awards at the Abby Awards within the Audio Visual – TV category for both the Automotive and Corporate segments.

The acclaimed ‘Har Safar Mein Dum Hai’ campaign, rooted in Apollo Tyres’ ‘Go the Distance’ philosophy, transformed a traditionally low-interest product category into an emotionally compelling narrative. Instead of relying on standard celebrity endorsements, the campaign celebrated perseverance over mere victory and used cricket as a shared cultural connector to build authentic audience bonds.

Leveraging A R Rahman’s enduring anthem ‘Maa Tujhe Salaam’, the campaign was conceptualised by Simran Kanwar and became the fourth most discussed brand during the recent T20 World Cup. It outperformed competitors with triple the advertising spend, earning top honours across content, sports integration, film craft and multi-platform categories through sharp insight and distinctive execution.

Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd, said, “To see our campaign being celebrated by the industry at the JioStar and Abby Awards is an immensely proud moment for all of us. Winning for 'Har Safar Mein Dum Hai' is a beautiful tribute to our team’s hard work in creating stories that truly move people. It proves that our focus on emotional storytelling, strategic sports associations and multi-platform integration is exactly what resonates with today's audience.”

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