TyreSafe has entered into a partnership with RED Driver Training, one of the UK’s leading driving schools, as its first dedicated driving school supporter.

TyreSafe's goal to increase road safety, especially for new drivers starting their adventures as road users, has reached a major milestone with this partnership. In order to promote lifetime habits that lead to safer roads, TyreSafe hopes to increase its efforts to teach new drivers the value of tyre safety and maintenance by collaborating with RED.

By providing thorough driving instruction throughout the UK through a robust network of RED franchised driving instructors, RED Driver Training plays a crucial part in helping thousands of students annually get their driving licenses. RED offers advanced driving experiences in addition to training, such as their well-liked ‘skidpan’ sessions, which assist new drivers in successfully navigating hazardous situations. In order to guarantee that students have the information and abilities necessary to drive safely and responsibly, they also assist them with a dedicated theory and practical test preparation app.

Stuart Lovatt, Chair of TyreSafe, said “We are thrilled to partner with RED Driver Training, an organisation that shares our commitment to road safety and education. New drivers are at a crucial stage in forming safe driving habits, and through this partnership, we have an incredible opportunity to instil the importance of tyre safety from the very beginning of their journey on the roads. Together, we hope to create a generation of drivers who understand the vital role tyres play in road safety.”

Colin Paterson, Head of Marketing at RED Driver Training, said “At RED, our goal is to equip new drivers with the skills, confidence and knowledge to stay safe on the roads, and tyre safety is an integral part of that. Joining forces with TyreSafe allows us to enhance our offering and emphasise the critical role tyres play in keeping drivers and passengers safe. We’re proud to be TyreSafe’s first driving ‘school’ supporter and look forward to working together to make a real difference. Our ‘Learn to Drive with RED’ app makes us more than just a normal driving school, and in co-operation with TyreSafe, we are keen to explore the creation of collaborative video content and more.”

Comments (0)

ADD COMMENT

Link Copied!

Yokohama Tire Corporation, the North American manufacturing and marketing arm of The Yokohama Rubber Co., Ltd., has introduced the GEOLANDAR H/T4 as the newest member of its GEOLANDAR line. This durable all-season highway tyre, engineered for light trucks, SUVs and commercial vans, is now available in 62 sizes covering wheel diameters from 15 to 22 inches.

Optimised all-season capability comes from dual lug grooves and wide circumferential grooves featuring sharp block edges that boost snow traction without sacrificing wet performance. These grooves effectively remove water to prevent hydroplaning, while large centre blocks are strategically shaped to improve traction and grip across varying driving conditions.

A smooth and quiet ride is ensured through a multi-pitch tread variation that disperses frequency peaks efficiently. High-rigidity shoulder blocks further reduce tread noise over the tyre’s lifespan, and on-road durability is supported by Yokohama’s advanced compound technology, which provides the strength needed for hauling and towing stresses. A dual sidewall design offers a rugged upper sidewall on one side for protection against road hazards and a traditional upper sidewall on the reverse.

Long tread life results from triple 3D sipes that increase wear resistance by controlling tread block stability while also improving dry performance. The advanced compound technology, through an optimised blend of silica and carbon, enhances tread life, fuel efficiency and wet traction.

Kevin Nguyen, Manager – Product Planning, Yokohama Tire, said, "The H/T4 is our latest generation highway tyre, following a long line of successful predecessors in this segment. It's built to provide excellent on-road durability with a smooth, quiet ride, perfect for truck and SUV drivers seeking a balance of long mileage, comfort and all-season traction. Plus, it carries a 70,000-mile (approximately 112,654 km) limited treadwear warranty for Euro-metric sizes and a 55,000-mile (approximately 88,513 km) limited treadwear warranty for LT-metric sizes."

Comments (0)

ADD COMMENT

Link Copied!

Hankook Tyre UK has confirmed its return as headline sponsor of Supercar Fest for a seventh consecutive year in 2026. The longstanding partnership continues with one of United Kingdom’s most anticipated gatherings of high-performance automobiles. As a flagship event on the national automotive calendar, Supercar Fest is known for combining immersive displays of speed, technical innovation and engineering excellence.

The 2026 season begins with The Runway at Sywell Aerodrome on 16 and 17 May, where attendees can witness top-speed runs along a one-kilometre straight section. Visitors will also see an extraordinary lineup of hypercars and performance models. Among the featured tyres on display will be the ultra‑ultra‑high‑performance Ventus S1 evo Z, the ultra‑high‑performance Ventus evo and the all‑season Kinergy 4S 2. A Hankook stand will include a Formula E car, reflecting the brand’s role as exclusive technical partner and tyre supplier to the ABB FIA Formula E World Championship.

The action moves to Shelsley Walsh on 13 June for The Hill Climb, returning to the world’s oldest motorsport venue where Supercar Fest was born in 2019. This historic setting hosts an adrenaline‑filled day of supercar spectacle. As exclusive tyre supplier to the FIA World Rally Championship, Hankook will display a WRC car demonstrating its on‑track performance, aligning the venue’s heritage with the brand’s deep motorsport involvement.

At both events, the Hankook stand will showcase advanced tyre technologies, including the iON electric vehicle family. This range comprises the summer tyre iON evo, the all‑weather iON FlexClimate and the iON GT for compact EVs and SUVs. Engineered for electric mobility, the iON tyres offer reduced rolling resistance, low noise, enhanced load capacity and specific management of instant torque to help extend range and deliver a smoother drive. Interactive experiences, branded merchandise and conversations with the Hankook team will also be available.

Mark Webb, Event Director, said, “Hankook Tyre UK have been with Supercar Fest since the very beginning in 2019, and their continued support has been incredible. As our longest-standing partner, they are truly part of the Supercar Fest family. It feels especially fitting that this year we return to Shelsley Walsh, where it all started. From showcasing a Formula E car at our flagship Runway event in May, to bringing a WRC car for live demonstrations at the Hill Climb, they continue to raise the bar. Shelsley Walsh, as the oldest motorsport venue in the world, provides the perfect backdrop for this. The venue’s rich history combined with Hankook’s cutting-edge motorsport presence will create something genuinely special for our visitors. We’re proud to have them alongside us on this journey and look forward to another fantastic year together.”

Ben Francis, Sales Manager, Hankook Tyre UK, said, “We’re proud to continue our partnership with Supercar Fest, one of the UKs leading automotive events. Visitors can experience Hankook’s world-class tyre technology up close, showcased alongside a Formula E car at Sywell Aerodrome and a live action WRC car at Shelsy Walsh – a true spectacle on a historic track.”

Comments (0)

ADD COMMENT

Link Copied!

TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has entered into a new collaboration with Bradford Council aimed at raising tyre safety awareness among road users across the district. Given that Bradford’s roads see over 1.5 billion vehicle miles travelled annually, combined with a dense urban traffic environment and a significant number of learner and newly qualified drivers, maintaining legally compliant and well-maintained tyres has become essential for road safety. Both TyreSafe and the Council are existing partners of West Yorkshire Vision Zero, a 2024 initiative designed to eliminate all road deaths and serious injuries in the region.

Under this partnership, TyreSafe will work directly with Bradford Council’s Road Safety Team to encourage simple, preventative tyre checks. The goal is to help drivers understand how tyre condition influences braking performance, wet weather grip and overall vehicle control, especially on crowded urban roads where shorter stopping distances are critical. Bradford Council continues to invest in education, engagement and enforcement to lower road casualties, with a strong emphasis on helping road users develop safer habits and keep their vehicles roadworthy.

Through joint campaigns and engagement activities, TyreSafe and Bradford Council aim to improve tyre safety knowledge, support safer travel and contribute to the Council’s broader casualty-reduction objectives.

Stuart Lovatt, Chair of TyreSafe, said, “Tyres are fundamental to a vehicle’s safety, yet they’re often overlooked. In a district like Bradford, where traffic levels are high and journeys are frequent, worn or under-inflated tyres can significantly increase risk. By partnering with Bradford Council, we can reinforce the importance of regular tyre checks and help road users understand how maintaining their tyres plays a key role in keeping themselves and others safe.”

Cllr Alex Ross-Shaw, Portfolio Holder – Regeneration, Planning & Transport at Bradford Council, said, “Vehicle condition is an important part of road safety, and tyres play a crucial role in how a vehicle performs – particularly when braking or driving in wet conditions. Working with TyreSafe allows us to strengthen our road safety messaging and encourage drivers across the district to take simple steps that can make a real difference on Bradford’s roads.”

Comments (0)

ADD COMMENT

Link Copied!

Trelleborg Tires is showcasing its latest agricultural tyre innovations at Agrishow 2026 in Ribeirão Preto, Brazil, a premier Latin American trade fair. The company will present its advanced solutions at booth E8b, focusing on how tyre technology is driving progress in modern farming. Central to the showcase is ProgressiveTraction technology, which enhances traction and operational efficiency to meet the growing demands of agricultural operations that increasingly blend fieldwork with road transport.

Agricultural operations in Brazil face rising challenges such as higher loads, mixed usage cycles and continuous work in segments like sugarcane. In this environment, tyres have transformed from simple components into strategic assets that influence productivity, fuel efficiency and cost per hectare. Trelleborg’s latest innovations aim to support this shift by improving performance while preserving soil structure and optimizing overall efficiency.

The flagship product is the TM1000 ProgressiveTraction tyre, displayed in size VF 710/70R42 PFO 184D for high-horsepower tractors. It combines VF and PFO technologies with a specialised tread design to increase load capacity, enhance traction and reduce soil stress. Widely recognised as original equipment on premium tractor brands such as Fendt, the TM1000 will be exhibited alongside a Trelleborg wheel to demonstrate a fully integrated original equipment solution.

Another key highlight is the TM800 PowerFlex in size VF 710/70R38TL 178D, introduced to Brazil for operations requiring both field and road capability. Its VF-PFO construction and ProgressiveTraction tread include a central rib inspired by road tyres. Tests have shown up to 20 percent more traction under specific conditions, plus reduced soil stress, improved self-cleaning, lower rolling resistance, enhanced comfort and extended service life. The portfolio also debuts the TM200 in Brazil at Agrishow 2026, extending ProgressiveTraction benefits to new applications, alongside the TM900 for high-power tractors.

Marcelo Natalini, Regional President South America, Yokohama TWS, said, “Brazil is one of the most important agricultural markets globally and is rapidly advancing in the adoption of more efficient technologies such as VF and radial tyres. Trelleborg plays a leading role in this transformation, bringing to Brazil innovations already established in global markets and helping farmers increase productivity while preserving soil health.”

Comments (0)

ADD COMMENT

Link Copied!