TyreSafe has entered into a partnership with RED Driver Training, one of the UK’s leading driving schools, as its first dedicated driving school supporter.

TyreSafe's goal to increase road safety, especially for new drivers starting their adventures as road users, has reached a major milestone with this partnership. In order to promote lifetime habits that lead to safer roads, TyreSafe hopes to increase its efforts to teach new drivers the value of tyre safety and maintenance by collaborating with RED.

By providing thorough driving instruction throughout the UK through a robust network of RED franchised driving instructors, RED Driver Training plays a crucial part in helping thousands of students annually get their driving licenses. RED offers advanced driving experiences in addition to training, such as their well-liked ‘skidpan’ sessions, which assist new drivers in successfully navigating hazardous situations. In order to guarantee that students have the information and abilities necessary to drive safely and responsibly, they also assist them with a dedicated theory and practical test preparation app.

Stuart Lovatt, Chair of TyreSafe, said “We are thrilled to partner with RED Driver Training, an organisation that shares our commitment to road safety and education. New drivers are at a crucial stage in forming safe driving habits, and through this partnership, we have an incredible opportunity to instil the importance of tyre safety from the very beginning of their journey on the roads. Together, we hope to create a generation of drivers who understand the vital role tyres play in road safety.”

Colin Paterson, Head of Marketing at RED Driver Training, said “At RED, our goal is to equip new drivers with the skills, confidence and knowledge to stay safe on the roads, and tyre safety is an integral part of that. Joining forces with TyreSafe allows us to enhance our offering and emphasise the critical role tyres play in keeping drivers and passengers safe. We’re proud to be TyreSafe’s first driving ‘school’ supporter and look forward to working together to make a real difference. Our ‘Learn to Drive with RED’ app makes us more than just a normal driving school, and in co-operation with TyreSafe, we are keen to explore the creation of collaborative video content and more.”

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Scandinavian Enviro Systems AB (publ) has signed a letter of intent with an unidentified partner to license its proprietary pyrolysis technology for one pilot plant and multiple full-scale facilities in Brazil. The agreement focuses on converting end-of-life tyres into valuable raw materials.

The letter establishes a joint assessment of the project’s commercial and technical feasibility. This study will help the potential licensee evaluate key conditions for a possible long-term licensing deal and broader collaboration.

Brazil’s large scrap tyre market presents substantial long-term opportunities for sustainable recycling. While this potential partnership would strengthen Enviro’s role as a circular technology leader, any final agreements depend on the study’s outcome and further negotiations. There is no guarantee that binding deals will follow.

Fredrik Aaben, CEO, Scandinavian Enviro Systems, said, “We continue to see very strong and growing interest in Enviro’s technology, and this Letter of Intent is another clear indication of the commercial potential for our offering. Interest is coming from all major regions of the world, reflecting the increasing global demand for Enviro’s sustainable and scalable solutions for end-of-life tyres.”

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Apollo Tyres has earned five major industry honours at the JioStar Reimagine Awards 2025–26 and the Abby Awards 2026, recognising the strength of its recent advertising efforts. The company secured three Gold trophies at the JioStar Reimagine Awards for Best Use of Sports Talent, Best Content Integration – TV and Best Use of Multi-Screen Campaigns. It also captured two Bronze awards at the Abby Awards within the Audio Visual – TV category for both the Automotive and Corporate segments.

The acclaimed ‘Har Safar Mein Dum Hai’ campaign, rooted in Apollo Tyres’ ‘Go the Distance’ philosophy, transformed a traditionally low-interest product category into an emotionally compelling narrative. Instead of relying on standard celebrity endorsements, the campaign celebrated perseverance over mere victory and used cricket as a shared cultural connector to build authentic audience bonds.

Leveraging A R Rahman’s enduring anthem ‘Maa Tujhe Salaam’, the campaign was conceptualised by Simran Kanwar and became the fourth most discussed brand during the recent T20 World Cup. It outperformed competitors with triple the advertising spend, earning top honours across content, sports integration, film craft and multi-platform categories through sharp insight and distinctive execution.

Udyan Ghai, Group Head, Marketing, Apollo Tyres Ltd, said, “To see our campaign being celebrated by the industry at the JioStar and Abby Awards is an immensely proud moment for all of us. Winning for 'Har Safar Mein Dum Hai' is a beautiful tribute to our team’s hard work in creating stories that truly move people. It proves that our focus on emotional storytelling, strategic sports associations and multi-platform integration is exactly what resonates with today's audience.”

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Hankook Tire, the exclusive tyre supplier for the FIA World Rally Championship (WRC), has concluded the seventh round of the 2026 season, FORUM8 Rally Japan. Held across the Aichi and Gifu regions, the competition saw Hankook provide its two specialised tarmac rally tyres: the Ventus Z215 for dry surfaces and the Ventus Z210 for damp conditions.

The rally consisted of 20 special stages covering 302.82 kilometres of challenging mountain asphalt. The route featured steep roads lined with cliffs, barriers and dense woodland, offering little room for error and demanding constant driver concentration. Due to the narrow layout with virtually no straight sections, maintaining stable line-holding and precise vehicle control became essential to avoid damage or retirement.

Fluctuating weather conditions, including mountain fog, localised rain and shifting surface temperatures, kept the road surface in constant change. In this environment, tyre performance proved critical, with the Ventus Z215 delivering strong cornering on dry highspeed sections and the Ventus Z210 providing drainage and reliable grip on damp stretches. The event drew intense local interest as the home round for Toyota GAZOO Racing, where Elfyn Evans claimed overall victory, his second win of the season. Evans now leads the Drivers’ Championship with 151 points, followed by teammate Takamoto Katsuta on 131.

The championship now moves to Round 8, the EKO Acropolis Rally Greece, scheduled for 25 to 28 June in Loutraki. Known for its extreme mountain terrain and rough gravel surfaces with temperatures exceeding 40 degrees Celsius, the event will test tyre durability and thermal stability. Since becoming the exclusive WRC tyre supplier for all classes in 2025, Hankook has integrated racing data from over 70 global championships into its research and development to advance its high-performance lineup.

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Comerio Ercole has concluded its participation at INDEX, the premier international nonwovens exhibition in Geneva. The event served as a vital platform to connect with global customers and industry professionals, reinforcing the company’s strong market foothold. Throughout the exhibition, the company showcased cutting-edge technologies and innovative solutions, drawing excellent feedback. The fair facilitated valuable idea exchanges, strengthened longstanding relationships and fostered new international ties, proving an inspiring experience for the entire team.

Parallel to industry engagements, Comerio Ercole is bolstering employee wellbeing through the WHP Lombardia programme. Since 2019, the company has joined this regional initiative following the World Health Organization model. Increasingly investing in environmental, social and governance initiatives, the company has introduced measures to improve health and safety. These efforts have earned renewed recognition as a health-promoting workplace, with programmes including healthy nutrition, physical activity groups, anti-smoking campaigns and sustainable mobility.

Separately, Comerio Ercole recently hosted Istituto Fermi students for an educational visit. The group toured production workshops, observing machinery construction firsthand. A particularly appreciated segment introduced virtual reality systems for training and machine support, where immersive simulations using Oculus headsets demonstrated how new technologies enhance learning and remote maintenance.

The meeting also covered the company’s history and sustainability efforts. For Comerio Ercole, such initiatives build connections with younger generations and inspire future professionals by sharing a passion for engineering excellence. The company extended thanks to the students and teachers for their enthusiasm.

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