TyreSafe has entered into a partnership with RED Driver Training, one of the UK’s leading driving schools, as its first dedicated driving school supporter.

TyreSafe's goal to increase road safety, especially for new drivers starting their adventures as road users, has reached a major milestone with this partnership. In order to promote lifetime habits that lead to safer roads, TyreSafe hopes to increase its efforts to teach new drivers the value of tyre safety and maintenance by collaborating with RED.

By providing thorough driving instruction throughout the UK through a robust network of RED franchised driving instructors, RED Driver Training plays a crucial part in helping thousands of students annually get their driving licenses. RED offers advanced driving experiences in addition to training, such as their well-liked ‘skidpan’ sessions, which assist new drivers in successfully navigating hazardous situations. In order to guarantee that students have the information and abilities necessary to drive safely and responsibly, they also assist them with a dedicated theory and practical test preparation app.

Stuart Lovatt, Chair of TyreSafe, said “We are thrilled to partner with RED Driver Training, an organisation that shares our commitment to road safety and education. New drivers are at a crucial stage in forming safe driving habits, and through this partnership, we have an incredible opportunity to instil the importance of tyre safety from the very beginning of their journey on the roads. Together, we hope to create a generation of drivers who understand the vital role tyres play in road safety.”

Colin Paterson, Head of Marketing at RED Driver Training, said “At RED, our goal is to equip new drivers with the skills, confidence and knowledge to stay safe on the roads, and tyre safety is an integral part of that. Joining forces with TyreSafe allows us to enhance our offering and emphasise the critical role tyres play in keeping drivers and passengers safe. We’re proud to be TyreSafe’s first driving ‘school’ supporter and look forward to working together to make a real difference. Our ‘Learn to Drive with RED’ app makes us more than just a normal driving school, and in co-operation with TyreSafe, we are keen to explore the creation of collaborative video content and more.”

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Kumho Tire USA has initiated the Georgia Veterans Tire Assistance Program, building upon its recent alliance with the Georgia Veterans Service Foundation. This new effort will distribute certificates for complete sets of four replacement tyres to 50 financially struggling veterans throughout the state, amounting to 200 tyres with a total value exceeding USD 50,000.

The programme acknowledges that dependable vehicles are critical for veterans to reach jobs, medical facilities and daily essentials. By covering the expense of new tyres, the initiative aims to ensure that recipients can travel safely and without the burden of unexpected automotive costs.

Administration of the programme falls to the GVSF, which will handle applicant selection and the distribution of certificates over the course of the year. Those not chosen in a given round may have their applications reconsidered in subsequent quarters, provided they continue to meet the established criteria.

Eligible applicants must be Georgia residents who are US military veterans, own or routinely use the vehicle in question and hold a valid licence, insurance and registration. Proof of financial hardship and tyres deemed unsafe due to wear, age or damage are also required, with a 24-month restriction on prior assistance. This marks the inaugural project under the Kumho-GVSF partnership, reflecting the tyre manufacturer’s broader dedication to enhancing community safety and mobility.

Edmund Cho, CEO, Kumho Tire USA, said, "When we announced our partnership with the Georgia Veterans Service Foundation, our goal was to identify meaningful ways to support Georgia's veterans and their families. The Georgia Veterans Tire Assistance Program puts that commitment into action by helping veterans maintain reliable transportation for work, appointments, family commitments and everyday needs."

Joe Higgins, Board Chair, Georgia Veterans Service Foundation, said, "The Georgia Veterans Service Foundation is grateful to Kumho Tire for this generous donation to help Georgia veterans continue travelling safely and stay connected to their communities. These tyre certificates will provide meaningful assistance to veterans by improving mobility, safety and access to essential resources."

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Hankook Tire has formalised a new partnership with Special Olympics Tennessee, reinforcing its commitment to community engagement and regional development in Nashville, the site of its North American headquarters. The collaboration centres on supporting the non-profit’s mission to provide year-round athletic training and competition for individuals with intellectual disabilities.

As a primary component of this alliance, Hankook Tire will sponsor and participate in the Music City Corporate Challenge, an Olympic-style event that unites Nashville-area companies in friendly sporting competition. The initiative fosters workplace wellness and camaraderie within the local business sector, ultimately culminating in the crowning of annual champions.

Further extending its support, the tyre manufacturer will also back the Unified Fore Joy Topgolf ProAm fundraising event. Scheduled for 18 September at four Tennessee locations – Nashville, Knoxville, Chattanooga and Memphis – the golf fundraiser pairs corporate teams with Special Olympics athletes to generate direct financial support for programmes across the state.

Rob Williams, President, Hankook Tire America Corp, said, “We are excited to partner with Special Olympics Tennessee and participate in the Music City Corporate Challenge,”. “Collaboration is one of Hankook Tire’s core values, and this event provides a meaningful opportunity to connect with other businesses in Nashville while supporting Special Olympics Tennessee. We look forward to competing alongside our peers, underscoring our commitment to social programmes locally and growing together with the local community.”

Adam Germek, President & CEO, Special Olympics Tennessee, said, “Special Olympics Tennessee is thrilled to partner with the Hankook Tire team with both our Music City Corporate Challenge and Unified Fore Joy Topgolf ProAm fundraising events this year. Hankook Tire has an amazing culture of collaboration and philanthropy, and we are so grateful for Hankook Tire team’s support of Special Olympics athletes across our state.”

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Trelleborg Tires received the Best Agriculture Tyre honour at the 15th Prêmio Visão Agro Centro-Sul, a prominent agribusiness awards programme in Brazil. The ceremony took place in Piracicaba, São Paulo, on 14 July, with the accolade celebrating enterprises that drive progress in the nation’s agricultural sector through technological and solution-based contributions.

The distinction does not focus on a singular product but rather validates the overall field performance of Trelleborg’s tyre portfolio across diverse farming scenarios. Engineered specifically for Brazilian operational conditions, these tyres integrate sophisticated design with reliable on-ground results, securing trust among local farmers, contractors, dealers and original equipment manufacturers.

Brazil’s status as a leading global food producer demands constant productivity gains. Leveraging extensive experience in tyre engineering and cooperative relationships with OEMs and rural professionals, Trelleborg continues to deliver solutions tailored for the country’s primary crops. The Visão Agro Centro-Sul selection process combines technical analysis with sector-wide voting, reinforcing the award’s credibility as a key performance indicator in the industry.

Fabio Metidieri, Sales Director – Brazil, Trelleborg Tires, said, "Being recognised by professionals who work in the field every day is especially meaningful for us. This award reflects the confidence our customers place in our tyres after experiencing their performance in real operating conditions. It motivates us to continue developing tyre solutions that help customers maximise the performance of their machines and get more from every operation.”

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Pirelli has been named a ‘2026 Top Graduate Employer Brand’ in China by 51job, a leading domestic human resources firm. The recognition highlights the tyre manufacturer’s effectiveness in attracting top university talent, developing student skills and strengthening its overall employer reputation among young professionals.

Established in 2018, the award programme uses a dual-evaluation system that incorporates feedback from both corporate recruiters and student candidates to ensure impartiality. The 2026 cycle, themed ‘Without Boundaries’, judged participants on several criteria, including campus brand influence, graduate training structures, youth development culture, university partnership depth and compensation competitiveness. Pirelli’s selection underscores its strong resonance with emerging talent and validates its sustained investment in early-career recruitment.

The company operates a year-round campus engagement model, featuring recruitment drives in both spring and autumn that target engineering, business and design disciplines. Selection processes involve structured interviews, assessment centres and business case simulations. For the 2027 graduate cohort, Pirelli has opened positions across a wide array of functions, such as motorsports, research and development, quality, data analytics, production management, lean manufacturing, supply chain, electrical engineering and health, safety and environment.

New graduates enter a two-year induction known as the Warming Up @Pirelli programme, which is structured around four stages: an orientation to corporate culture and strategy, a functional deep-dive into company operations, practical tool acquisition and a reflective session to map future career paths. The initiative emphasises international exposure, cross-functional rotation, executive engagement, hands-on simulations and a round-the-clock digital resource library. Beyond onboarding, Pirelli maintains a global training architecture with four pillars – Professional Academies, School of Management, Global Activities and Local Education – offering continuous professional development across multiple fields while collaborating with top universities for localised, innovation-focused programmes.

Pirelli also champions an inclusive, equitable workplace, guided by the values of inclusion, enhancement and equal opportunity. Its global MORE welfare framework, centred on care for employees, their families and the community, delivers comprehensive health benefits, family support and volunteer engagement, reinforcing the company’s commitment to holistic people development and long-term career growth.

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