India’s tyre exporters are bracing for headwinds after the United States imposed a 25 percent tariff on Indian goods, a move analysts warn could erode the industry’s cost advantage and slow growth in a key overseas market.

Tyre exports account for about a quarter of Indian tyre makers’ revenues, with around 17 percent of outbound shipments headed to the United States in FY2025, according to ratings agency ICRA.

The hike, effective 7 August, puts India at a disadvantage to rivals such as Vietnam, Indonesia, Thailand, and the Philippines, which face lower tariffs of 19–20 percent.

“The current increase in tariff will increase the cost of tyres imported into the US significantly,” ICRA said, adding that pass-through of the duties would depend on a supplier’s criticality and share of business.

While Chinese tyres face a higher 30 percent duty, offering some cushion, analysts note that US replacement demand—a major segment for Indian off-highway, truck, and bus tyres—is already weakening amid economic uncertainty and slower auto sales.

ICRA noted that Indian tyre exports grew over nine percent by value in FY2025, driven by strong volumes in off-highway and commercial vehicle tyres. However, it cautioned that “a lower tariff rate for countries like Vietnam, Indonesia, Thailand and the Philippines will be key setbacks for the tyre exports”.

Domestic players will likely scale up exports to Europe and Africa but may face pricing pressure if the US business falters. A 20 basis point cut has reduced India’s FY2026 GDP growth forecast to six per cent over concerns the tariffs could hurt exports, including tyres.

The US move is part of a broader reciprocal tariff regime aimed at narrowing trade gaps. India’s trade surplus with the United States rose to USD 41 billion in FY2025 from USD 21 billion a decade earlier.

Zeon’s Q1 Profit Surges 115 percent In Elastomer Segment Despite Sales Drag From Yen Gains, Lower Raw Material Prices

Zeon reported a 115 percent jump in operating profit from its elastomer business in the first quarter of fiscal 2025, even as net sales across the segment stagnated, squeezed by a stronger yen and lower selling prices reflecting declining raw material costs.

Operating profit in the elastomer unit—including synthetic rubbers used in tyres—rose to ¥4.2 billion from ¥2.0 billion last quarter, as post-maintenance sales volumes improved and fixed costs dropped.

Segment revenue stood flat at ¥58.1 billion, down 4 percent year-on-year, with synthetic rubber sales slipping 2 percent to ¥44.5 billion. Chemicals revenue dropped 12 percent to ¥9.0 billion, while latexes rose 3 percent to ¥3.5 billion.

“Despite the impact of lower selling prices due to falling raw material prices and yen appreciation, both net sales and OP income were up due to higher shipments following the completion of regular maintenance and a reduction in headquarters expense allocation,” the company said in its earnings presentation.

For the full year, Zeon held its net sales forecast at ¥415.0 billion, up 4 percent year-on-year, but cut its operating income outlook to ¥30.5 billion, down 9 percent. The company also reaffirmed its ¥72 per share dividend for FY2025 and continued its 10 million share or ¥10 billion buyback programme.

While sales of general-purpose rubbers declined year-on-year due to export sluggishness and plant shutdowns, Zeon said shipments had rebounded quarter-on-quarter after completing maintenance at its Tokuyama and Singapore plants. Speciality rubbers also posted sequential growth, despite weak overseas demand.

Net profit for the quarter rose to ¥7.5 billion, up 24 percent from the previous quarter, supported by higher gains from investment securities and reduced impairment losses.

Zeon remains cautious for the year’s second half, citing US tariffs, volatile raw materials, and yen fluctuations. The company flagged potential shipment declines for optical films and synthetic rubbers in H2 but expects a recovery in FY2026.

Japan’s ispace, Bridgestone Sign Agreement To Develop Tyres For Lunar Rovers By 2029

Japanese start-up ispace inc. and tyre maker Bridgestone have agreed to jointly develop tyres for small and midsize lunar rovers, targeting Moon use by 2029.

The partnership equips Bridgestone’s elastic wheel technology—designed to adapt to harsh lunar terrain—on ispace's rover prototypes. The companies will conduct Earth-based performance tests before Moon deployment.

“Bridgestone’s lunar rover tyre has a structure of thin metal spokes, enabling flexible deformation while maintaining durability,” said Masaki Ota, Director of OE Business Strategy & Planning/New Mobility Business Division at Bridgestone. “This design delivers superior ability to traverse and shock absorption, allowing the rover to traverse the lunar surface and overcome obstacles such as lunar rocks.”

Bridgestone started developing lunar rover tyres in 2019 and unveiled concept models in April 2025 with lower weight to suit smaller rover platforms.

ispace, known for micro-sized lunar rovers, sees the partnership as key to its long-term lunar economy mission.

“ispace's goal of establishing a new economy on the Moon requires the participation of players from a wide range of industries,” said Takeshi Hakamada, Founder & CEO of ispace. “Bridgestone… is now developing lunar rover tyres for the extreme environments found on the Moon. These tyres will undoubtedly contribute to future human advancement on the Moon.”

The companies said they are also exploring collaboration opportunities through the Space Strategy Fund at Japan’s national space agency, JAXA.

Bridgestone Launches First Aircraft Tyre Tracking System With Cebu Pacific

Bridgestone has officially rolled out its proprietary aircraft tyre management system “easytrack” in collaboration with Cebu Pacific Air, marking the first deployment of the solution by a commercial airline.

The system, launched in April 2025, uses QR codes and a smartphone app to track aircraft tyres across the supply chain—replacing Cebu Pacific’s manual, paper-based process.

“As Cebu Pacific continues to expand its operations, it's essential that we invest in smart solutions that enhance efficiency and reduce manual workload,” said Shevantha Weerasekera, Vice President, Engineering & Fleet Management at Cebu Pacific. “Partnering with Bridgestone to implement the ‘easytrack’ system has enabled us to significantly improve our tyre  management processes significantly, ensuring greater accuracy, safety, and productivity across our operations.”

Bridgestone said the system has halved labour time for inventory management and achieved full tyre tracking accuracy after verification trials at Cebu Pacific’s warehouses, MROs, and maintenance bases.

“As a value co-creation partner, we have proposed solutions tailored to on-site operations based on learnings and insights gained from Cebu Pacific Air’s frontline operations,” said Arata Tomita, Director, Global Aviation Tire Solutions Business Division at Bridgestone. “We are very pleased that the official implementation of ‘easytrack’ has contributed to the improvement of operational accuracy, safety, and productivity.”

Bridgestone said the move aligns with its “Bridgestone E8 Commitment,” with a focus on enhancing efficiency and ecology by supporting sustainable tyre practices and operational productivity.

Giti Tire Unveils Prototype With 93 Percent Sustainable Materials, Targets 2030 Mass Production

Giti Tire has developed a concept tyre made with 93 percent sustainable materials as the Singapore-headquartered manufacturer accelerates efforts to commercialise greener products by the end of the decade.

The prototype combines 53 percent renewable ingredients such as deforestation-free natural rubber, pine-based resin and silica derived from rice husks with 40 percent recycled materials including rubber, carbon black, steel and polyester fibres from plastic bottles.

“For Giti, this stands as both a milestone and a promise—a testament to the possibilities when scientific ingenuity encompasses environmental stewardship,” said Mr. Gao Qiang Sheng, R&D General Manager at Giti Tire. “The Giti team will continue pioneering sustainable ways to improve products while maintaining our signature balance of performance and safety in order to deliver driving enjoyment for all drivers.”

Giti said the tyre achieved a technical readiness score of 9 out of 10, underscoring the viability of its eco-friendly compounds in high-performance applications. Bio-based polymers, next-generation manufacturing techniques and advanced recycling processes all contributed to the breakthrough prototype.

The company is aiming to begin mass production of the material platform by 2030 as part of a broader push to reduce reliance on petrochemicals and lower carbon emissions across its supply chain.

Bekaert Warns Of Weakening Demand As Tariffs And Fx Weigh On Outlook

Belgian steel wire maker Bekaert reported resilient first-half 2025 earnings as strong cash generation and cost control offset softer sales, but warned that tariffs and currency pressures are weighing on demand.

The company posted consolidated sales of €1.9 billion, down 5.2 percent year-on-year, with volumes declining 2.6 percent and price/mix effects stripping out a further 2.2 percent. Underlying EBIT slipped 16.2 percent to €171 million, delivering a margin of 8.8 percent compared with 9.9 percent a year earlier.

Free cash flow surged to €123 million from €43 million in the prior-year period, driven by a €135 million reduction in working capital and €21 million in cost savings as the company continued to streamline operations and rein in capex. Net debt fell to €327 million from €399 million despite a continuing €200 million share buyback programme, €74 million of which has been completed.

“We have continued to focus on what we can control best – cash flow and costs - and have significantly reduced overheads and working capital in H1 2025,” chief executive Yves Kerstens said. “Equally, I am very pleased with the hard work of our teams fighting for volumes in the current challenging markets.”

He added: “We are also taking further steps to make our business units more autonomous and agile. Therefore, I am very confident that we will come out of the current business environment stronger and more cost competitive than ever before.”

Bekaert said volumes were particularly strong in its Steel Wire Solutions and Rubber Reinforcement divisions in the United States and China, while European and Latin American demand lagged. Its Brazilian joint ventures delivered €24 million in net profit share, up from €20 million a year ago.

However, the group cautioned that growing trade tensions – including a rise in US steel tariffs from 25 percent to 50 percent – and the weakening of the US dollar and Chinese yuan against the euro were eroding pricing power and softening orders.

“Following a period of resilience in Q2, the tariff uncertainty and weakening economic outlook has started to have an impact on demand,” Bekaert said.

The company now expects slightly lower full-year 2025 sales on a like-for-like basis, with an underlying EBIT margin of between 8.0 percent and 8.5 percent, down from 8.8 percent in the first half.

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Pirelli has entered into a strategic agreement with Swedish technology firm Univrses to integrate artificial intelligence-based computer vision systems into its Cyber Tyre platform. As part of the deal, Pirelli has acquired a 30 percent stake in Univrses, with an option to increase that share to a majority holding. The collaboration will embed Univrses’ 3DAI technologies into Pirelli’s existing Cyber Tyre solutions, creating a unified system aimed at producing safer and higher performing vehicles.

The combined technology has potential applications in advanced driver-assistance systems and autonomous driving. It also generates timely, actionable data for road management, helping authorities make better decisions and deploy resources more efficiently. This could lead to fewer road accidents and saved lives. The system uses onboard cameras and tyres to collect feedback on road conditions. Pirelli’s Cyber Tyre, the first integrated hardware and software system of its kind, gathers data from tyre sensors, processes it with proprietary algorithms and communicates in real time with vehicle electronics and the cloud.

Univrses originally developed its technology to help cars understand their surroundings, but it has since been adapted to turn vehicles into AI-powered road monitoring agents. The Swedish company’s 3DAI Engine provides autonomous vehicles with perception capabilities including 3D positioning, mapping and spatial deep learning. Its 3DAI system digitises roadside infrastructure using data from vehicle-mounted sensors like cameras.

A pilot project is already active in Italy. In 2025, Pirelli and the Puglia Region launched a road network monitoring system to create an updated map of infrastructure conditions. The system analyses data from tyres via the Cyber Tyre platform alongside visual data from cameras interpreted by Univrses’ technology.

Andrea Casaluci, CEO, Pirelli, said, “The agreement with Univrses further enhances our Cyber Tyre™ platform, thanks to advanced AI‑based artificial vision technologies. The collaboration between Pirelli and Univrses will make a significant contribution to the ongoing transformation of cars into true software‑defined vehicles.”

Jonathan Selbie, CEO, Univrses, said, “Continuous monitoring and data are becoming the new foundation for infrastructure asset management, and Univrses technology is able to provide powerful analytical capabilities based on reliable and frequently updated data. In this context, we are pleased to welcome Pirelli as an investor and to take our partnership to the next level: we will join forces to deliver increasingly advanced services and products.”

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ZC Rubber is preparing a major European-focused showcase at THE TIRE COLOGNE, scheduled to run from 9 to 11 June 2026. The tyre manufacturer will occupy Booth C050g in Hall 8.1, highlighting its WESTLAKE and GOODRIDE brands with a clear emphasis on products tailored specifically for regional market demands.

The display will blend imminent and future innovations. Products destined for a European launch in the latter half of 2026 will appear alongside the company’s current truck and bus radial lineup. Selected previews of developments planned for 2027 will also be on view. A featured attraction is the Westlake Sport RS2, a drift-proven ultra-high-performance tyre praised for its grip, precision and 180 treadwear rating. A renewed rubber compound, developed through work with the Red Bull Driftbrothers, now delivers steadier traction under severe driving conditions. Appearing at the stand, Red Bull Driftbrothers driver and engineer Elias Hountondji will illustrate how motorsport data directly refines ZC Rubber’s product engineering.

Additional new passenger car radial models for Europe in the second half of 2026 include the Westlake ZuperFlex Z-137, Goodride RideMax G-147, the all-season Westlake Zuper4S Z-411 and the off-road focused Westlake Terra Legend SL399 and Goodride Mud Legend SL388. On the truck and bus side, already available tyres such as the Westlake WSL2, Westlake WDL2+ and Goodride S2, D3 and D4 will be exhibited, covering steer and drive axle needs for long-haul and heavy-duty transport.

A sneak peek at 2027 offerings will feature the Westlake Z-301 commercial van tyre, Goodride All Season G-721, Goodride SnowComfort G-518 and new TBR models including the Westlake WTL2, Westlake WTR OEM and Goodride M2. ZC Rubber’s team will remain on-site throughout the event, welcoming visitors and partners to the booth for meetings and professional discussions.

Leo Liao, General Manager, ZC Rubber Europe, said, “This year’s showcase reflects a much broader and more complete portfolio for Europe. From UHP and all-season tyres to all-terrain, mud-terrain and TBR solutions, we are bringing new developments across almost every major segment. This reflects how seriously we take the European market: we are listening to local needs, investing in the right products and building a portfolio that better matches the needs of our European partners.”

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Magna Tyres has launched the MA801 TR, a new solid tyre engineered for extreme operating conditions in recycling facilities and heavy industrial settings. Designed to maximise equipment uptime while supporting high load capacities, the tyre is built to deliver dependable performance in harsh environments. The official debut of the MA801 TR will take place at IFAT 2026 in Munich, scheduled from 4 to 7 May 2026.

The new model is intended for compact wheel loaders and telescopic handlers, featuring a flat-free solid construction. Its extra-deep non‑directional tread is reinforced by a triangular structural design, which enhances traction and stability on surfaces littered with sharp debris. Available in sizes 13.00‑24 and 14.00‑24, the tyre prioritises puncture resistance and reduced maintenance needs.

Thanks to its robust architecture and deep tread profile, the MA801 TR offers an extended service life and consistent performance across demanding work cycles. By eliminating the risk of flats, Magna Tyres positions the tyre as a reliable solution for recycling and industrial operations where continuous heavy loads are standard.

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The Yokohama Rubber Co., Ltd. has secured validation from the Science Based Targets initiative (SBTi), a prominent corporate climate-action organisation, for its greenhouse gas (GHG) emission reduction targets set for 2035. This endorsement confirms that the company’s goals are scientifically aligned with the standards established under the Paris Agreement. The validated targets are measured relative to the company’s 2024 emission levels.

Under the approved framework, Yokohama Rubber aims for a 63.0 percent reduction in combined Scope 1 and Scope 2 emissions, which cover direct emissions from its business activities as well as indirect emissions from purchased energy. Additionally, the company commits to a 37.5 percent cut in Scope 3 emissions, specifically targeting indirect supply chain emissions from purchased products and services, along with fuel and energy-related activities not included in Scope 1 or Scope 2. To achieve these reductions, Yokohama Rubber has been expanding solar power generation and renewable energy electricity at its global plants, while also disclosing indirect emissions from product distribution, use and disposal since 2013.

The company obtained SBTi validation to accelerate supply-chain-wide emission cuts in response to intensifying climate challenges. Operating under its sustainability management slogan, ‘Caring for the Future’, Yokohama Rubber continues to create shared value by tackling social issues directly through its business operations.

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