The Yokohama Rubber Co., Ltd., has once again secured a spot in CDP’s A List of companies for its leadership in corporate sustainability. This is Yokohama Rubber’s third-straight and sixth time on the A list by the global environmental non-profit organisation. The company received the highest score for its leadership in environmental transparency and climate change.

Based on its answers to the CDP's 2024 climate change questionnaire, Yokohama Rubber was chosen in recognition of its efforts to reduce greenhouse gas emissions, reduce the risks associated with climate change and publish extremely transparent information. By tackling social concerns via its business operations, Yokohama Rubber is generating shared value under the sustainability motto ‘Caring for the Future’.

The global environmental disclosure system for businesses, cities, governments and regions is managed by CDP. Since its founding in 2000, it has encouraged businesses to reveal their environmental effects, cut greenhouse gas emissions, maintain forests and preserve water supplies. CDP scores are frequently used to influence procurement and investment choices in the direction of a resilient, sustainable and carbon-free economy. More than 2,100 firms in Japan and over 24,800 companies worldwide, including over 70 percent of corporations listed on the Tokyo Stock Exchange's Prime Market, answered CDP's environmental disclosure questionnaire in 2024.

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Firestone AG, a division of Bridgestone Americas, has broadened its Maxi Traction and Radial Deep Tread 23° tyre portfolios with new sizes engineered specifically for the latest generation of John Deere tractors. The expanded lineup was introduced at the Commodity Classic 2026 show, reflecting a parallel development process with John Deere’s recent machinery innovations, which assures growers of reliable performance from a trusted tyre brand. Now included in the RCI Group 50, the range features the flagship VF480/95R54 size, a 90-inch-tall tyre with a load capacity of 16,100 pounds (approximately 7,302 kg).

Engineered for superior ground contact, the Radial Deep Tread 23° ensures steady traction through optimised lug-to-soil interaction. In contrast, the Maxi Traction tyre, frequently used on front axles, delivers extended tread life and increased load potential. For certain sizes, Very High Flexion technology is offered, enabling farmers to operate at lower inflation pressures. This expands the tyre's footprint, boosts traction and plays a vital role in reducing harmful soil compaction. Availability for these new sizes is scheduled to begin 1 May 2026.

Bill Durivage, Senior Agricultural Product Strategy Manager, Firestone Ag, said, “This expansion takes our most established row crop fitment and carries it forward. By strengthening load capacity and incorporating our VF technology, we’re ensuring the tyres continue to support the performance, efficiency and soil management expectations of today’s tractors.”

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Superteam Wheels, a prominent Chinese manufacturer of carbon fibre bicycle wheelsets, has entered into a significant three-year strategic alliance with GCN Italia, the Italian arm of the internationally acclaimed cycling media outlet, Global Cycling Network (GCN). This initiative follows the brand's successful partnerships with GCN's French and Spanish channels established in 2025. By now collaborating with all three major GCN platforms serving France, Spain and Italy, Superteam Wheels is strategically reinforcing its presence within core European markets. This concerted effort represents a vital step in the company's broader plan to deepen its global footprint, particularly across Southern Europe.

Under the terms of this new partnership, Superteam Wheels intends to capitalise on GCN Italia's substantial regional influence across leading global social media networks such as YouTube, Facebook, Twitter and Instagram. The collaboration will drive comprehensive brand promotion and the development of co-created content tailored specifically for these platforms. The joint initiatives will focus on producing a diverse array of original material, which is set to include professional assessments of carbon fibre wheelsets designed for road and gravel cycling, authentic local riding experiences and thorough explorations of fundamental carbon fibre technologies.

The content strategy is designed to resonate with the unique perspectives and interests of Italian cycling enthusiasts, effectively demonstrating the technological expertise and intrinsic value of Superteam products. Ultimately, the partnership aims to not only bolster the brand's connection with this key audience but also to further ignite the passion for cycling among enthusiasts both within Southern Europe and across the global community.

Chris Zeng, Overseas Business Manager, Superteam Wheels, said, "Italy is the heart of global cycling, with profound heritage and discerning enthusiasts. GCN Italia is our key bridge to connect Superteam's Chinese carbon fibre expertise with local riders. Building on our 2025 partnerships with GCN France and Spain, this collaboration further strengthens our presence across Europe. We are committed to delivering high-performance, cost-effective wheelsets, enabling more cyclists to experience the exceptional performance of our carbon fibre technology and become part of the European cycling story.”

Dario Esposito, Business Director International, GCN Italia, said, "I hope this solution is appreciated by both parties and that we can expand our valuable partnership to GCN Italia.”

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Kumho Tire USA is set to intensify its commitment to the SUV and truck market by taking a prominent role in a series of off-road events throughout 2026. Following its successful appearances in 2024 and 2025, the company plans to use these gatherings as a platform to boost brand visibility, demonstrate the capabilities of its specialised Road Venture tyre line and forge stronger connections with off-road enthusiasts.

This strategy reflects a focused effort to engage with the growing community of SUV and truck owners. By participating directly in these enthusiast-driven events, the company creates a valuable opportunity to present its products firsthand. This approach allows Kumho to reinforce its standing as a premium alternative that balances exceptional quality and performance with affordability.

The 2026 tour is scheduled to commence at the Overland Expo SoCal in March. A newly designed 80-foot marketing truck and trailer will be the centrepiece of Kumho’s presence at various stops along the tour. This mobile exhibit will offer interactive displays, distribute branded merchandise and prominently feature the Road Venture lineup, which includes the RT, AT52 and MT71 models. Engineered for challenging terrain, this tyre series is recognised for its robustness, reliable performance and comprehensive warranty. Attendees will also have the chance to speak with company ambassadors on-site, who can provide personalised guidance to help drivers select the most suitable Road Venture tyre for their specific vehicle and driving needs.

Kumho Tire’s full 2026 off-road event schedule is listed below:

• Overland Expo SoCal: 14–15 March, Costa Mesa, Calif.
• Jeep Beach: 17–26 April, Daytona Beach, Fla.
• Overland Expo West: 15–17 May, Flagstaff, Ariz.
• Overland Expo PNW: 26–28 June, Redmond, Ore.
• New Jersey Jeep Invasion: 10–12 July, Wildwood, N.J.
• New Jersey Bronco Invasion: 17–19 July, Wildwood, N.J.
• The Smoky Mountain Bronco Stampede: 14–16 August, Pigeon Forge, Tenn.
• The Smoky Mountain Invasion: 20–22 August, Pigeon Forge, Tenn.
• Off-Road Expo: 3–4 October, Costa Mesa, Calif.

Ed Cho, CEO, Kumho Tire USA, said, "We are incredibly excited to bring our dedicated Road Venture product line directly to off-road enthusiasts at major events like Overland Expo and Jeep Beach in 2026. Building on our initial involvement since 2024, this year's expanded presence demonstrates our commitment to the segment and marks a significant milestone in Kumho Tire's strategy to strengthen connections with SUV and truck consumers."

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Hankook Tire has completed its first regular season as a partner of TGL Presented by SoFi Season 2, which wrapped up on 3 March 2026 at the SoFi Center in Florida. As the league’s first Official Tire Partner and a Founding Partner, the company integrated its global brand into the competition through stadium signage, broadcast graphics and television commercials. This visibility reached audiences in 150 countries, including North America, reinforcing Hankook’s premium image by blending its innovative technology with the world of sports.

The season drew substantial global attention by featuring 24 top PGA Tour players, such as Tiger Woods and Rory McIlroy, across six teams. From the opening match through the eighth, average viewership in US exceeded half a million, offering Hankook a powerful platform to project its dynamic brand identity. Following four months of competition that began in December, the top four teams advanced to the postseason. Boston Common Golf finished as the regular season leader, followed by Los Angeles Golf Club, Atlanta Drive GC and Jupiter Links GC.

The postseason semifinals begin 17 March 2026 with a doubleheader. In the first match, third-seeded Atlanta Drive GC takes on second-seeded Los Angeles Golf Club. Atlanta, the Inaugural Season Champion, finished the regular season with a 3-2 record, while LAGC secured its place with a win over NYGC. LAGC previously defeated Atlanta 7-3, setting up a competitive rematch. The second semifinal features fourth-seeded Jupiter Links GC against top-seeded Boston Common Golf. Both teams are seeking their first playoff victory after missing last year’s postseason. Their previous two meetings both extended to overtime, raising the stakes for this encounter.

Winners of the semifinals advance to a best-of-three final series on 23 and 24 March 2026 at the SoFi Center, competing for the SoFi Cup. Beyond TGL, Hankook continues to expand its global sports marketing presence through partnerships with the UEFA Europa League, UEFA Conference League, Borussia Dortmund and Al Ittihad. The company also reinforces its technological reputation as an official partner of the ABB FIA Formula E World Championship and the FIA World Rally Championship, strengthening its connection with customers worldwide and elevating its brand through elite motorsport platforms.

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