The Yokohama Rubber Co., Ltd., has once again secured a spot in CDP’s A List of companies for its leadership in corporate sustainability. This is Yokohama Rubber’s third-straight and sixth time on the A list by the global environmental non-profit organisation. The company received the highest score for its leadership in environmental transparency and climate change.

Based on its answers to the CDP's 2024 climate change questionnaire, Yokohama Rubber was chosen in recognition of its efforts to reduce greenhouse gas emissions, reduce the risks associated with climate change and publish extremely transparent information. By tackling social concerns via its business operations, Yokohama Rubber is generating shared value under the sustainability motto ‘Caring for the Future’.

The global environmental disclosure system for businesses, cities, governments and regions is managed by CDP. Since its founding in 2000, it has encouraged businesses to reveal their environmental effects, cut greenhouse gas emissions, maintain forests and preserve water supplies. CDP scores are frequently used to influence procurement and investment choices in the direction of a resilient, sustainable and carbon-free economy. More than 2,100 firms in Japan and over 24,800 companies worldwide, including over 70 percent of corporations listed on the Tokyo Stock Exchange's Prime Market, answered CDP's environmental disclosure questionnaire in 2024.

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Prinx Chengshan has introduced a new line of agricultural tyres at the 2026 Xinjiang International Agricultural Machinery Expo, which opened in Urumqi on 25 May. The Chengshan brand showcased products specifically designed for tractors and combine harvesters, responding to the growing performance demands of large-scale machinery driven by agricultural modernisation.

As tyres play a critical role in equipment efficiency, Prinx Chengshan has developed a full-chain innovation system covering fundamental research, application development and pilot verification. With a newly launched green and intelligent off-the-road tyre plant, the company now offers agricultural tyres that excel in durability and load capacity, providing cutting-edge solutions for global customers.

The Chengshan TX series addresses specific operational needs. The TX600, for tractors, features large tread lugs and flexible sidewalls to ensure stability and comfort during high-speed relocation. The TX700 uses a reinforced carcass and belt structure to handle heavy combined loads without deformation. The TX800 incorporates an R-1W deep tread pattern and wear-resistant compound to withstand sharp stubble, gravel and roots, extending tyre life and lowering costs. For combine harvesters, the TX2000 uses proprietary IF technology to deliver 20 percent higher load ratings at the same pressure, reducing soil compaction and protecting topsoil.

Moving forward, Prinx Chengshan will continue its product plus service strategy, supporting modern agriculture alongside global partners. The company aims to advance green farming practices and contribute to a sustainable future.

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Yokohama Tire has become a new partner of the Velocity Invitational, North America’s leading motorsport and lifestyle festival. The event is scheduled for 29-31 May at Sonoma Raceway in Northern California. The tyre manufacturer will showcase its ADVAN line of ultra-high-performance tyres and also support round four of the Porsche Sprint Challenge USA West by Yokohama.

The Velocity Invitational takes place in California’s wine country, blending world-class historic racing, modern hypercars, rare vehicle collections and immersive car culture. These attractions are paired with fine wines, luxury hospitality and exceptional culinary offerings.

Candace Cogan, Director of Product Marketing, Yokohama, confirmed several brand activations. These include ADVAN-livery vehicles on display and on track, such as the BBI Autosport Porsche 992 TurboCup ‘Dixie’ and a GT2 EVO tribute by Type-99. To mark the 75th anniversary of Porsche Motorsport, Yokohama will host a ‘Prost’ celebration featuring a curated video highlighting the longstanding relationship between the two brands.

Several Yokohama brand partners will attend. They include builder Vin Anatra, known for a Ferrari 360 rebuilt bolt-by-bolt on ADVAN A052 tyres; BBI Autosport founder Betim Berisha; photographer Larry Chen; filmmaker Sung Kang, famous for playing Han in ‘The Fast and the Furious’, whose upcoming film ‘DRIFTER’ features the ADVAN-shod hero car ‘Lola’ and Formula Drift hall of famer Daijiro ‘Dai’ Yoshihara.

Cogan said, “Yokohama is excited to be a sponsor of the Velocity Invitational, which is the ultimate festival of flat-out exhilaration and excitement. It’s a natural extension of our performance legacy and a powerful platform to showcase our iconic ADVAN tyres to enthusiasts united by a shared passion for car culture in every form.”

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The Tire Industry Project (TIP) has opened registration for its 2026 Tire Emissions Research Conference, scheduled for 8 to 10 December 2026 at the University of Cambridge in England. The event continues a series that began with successful gatherings in Munich in 2024 and Boston in 2025.

Building on prior editions, the 2026 conference maintains an exclusive focus on scientific research into tyre emissions and actionable countermeasures. This emphasis responds to rising global concern over tyre wear pollution, with organisers believing that progress depends on open knowledge exchange, multi-stakeholder collaboration and harmonised scientific methods.

The agenda covers the full scope of the issue, including tyre and road emission generation, environmental distribution and fate, ecological behaviour and impact, design alternatives and civil engineering or environmental practices for mitigating tyre and road wear particles and related chemicals. Participants range from scientists and industry practitioners to policymakers and experts in environmental and materials science.

Held at Jesus College within the prestigious University of Cambridge, the conference follows the tradition of partnering with world-class institutions such as the Technical University of Munich and the Massachusetts Institute of Technology. Abstract submissions are due by 29 May 2026, with further details and registration available on the event website.

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Kumho Tire has confirmed its participation at The Tire Cologne 2026, the world’s leading tyre exhibition, taking place in Cologne, Germany, from 9 to 11 June. The South Korean manufacturer will present key products at Hall 6.0, Stand B030 C039, including summer, winter, all-season and truck and bus tyres. The event is the largest and most prestigious global gathering for the tyre industry.

Under the theme ‘Innovation to Build the Future’, Kumho Tire will introduce its latest advancements and intelligent solutions for future mobility. The company aims to demonstrate technological excellence in stability and performance across driving conditions. Featured products include summer tyres such as the ECSTA SPORT S, ECSTA SPORT and ECSTA HS52, along with the winter tyre WinterCRAFT WP52+. Both ECSTA SPORT models are ultra-high-performance tyres gaining strong traction in the European market.

The WinterCRAFT WP52+, developed for European conditions, ranked third out of 51 entries in Auto Bild’s 2025 winter tyre test, earning an ‘Exemplary’ rating. Kumho Tire will also showcase MARSHAL brand products including the MU12, MH15 and MH22. The MU12 delivers stable handling, grip, braking and cornering at high speeds, as MARSHAL strengthens its global position combining performance with value.

Additional displays include the SOLUS HA32, WinterCRAFT ICE WI32, WI52, PorTran 4S CX11 and concept tyres Volume and Origami. Kumho Tire will invite key European customers for business meetings to explore partnerships, aiming to communicate its future vision, deepen engagement and expand its global footprint.

Tony Gangseung Lee, Head of Europe at Kumho Tire, said, “This exhibition presents a valuable opportunity to showcase our key products at the world’s largest tire event. We will leverage this platform to reinforce our position as a sustainable, future-oriented smart mobility partner and accelerate our transformation into a global premium brand.”

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