Yokohama To Shut Israel Factory On Back Of Unfavourable Cost And Competitive Structure
- By TT News
- November 14, 2024
Yokohama Rubber Co. (YRC), one of the leading tyre manufacturers in the world, is shutting down its Hadera factory in Israel, effective 31 December, 2024.
The company says over the past several years, tyre makers have been setting up their manufacturing facilities in South Asia, which provided local raw materials sourcing as well as competitive labour costs. This has led to Israel loosing its competitive advantage, along with the high transport costs on busy routes for exporting tyres from Israel.
Then there is also the environmental and structural shift in the tyre manufacturing industry, wherein YRC is focussing on attaining “sustainable profitability to secure its future.”
The Hadera plant is one of the over 30 facilities in YRC's global network. It has been operations for more than 70 years. As of August 2024, the Hadera facility had around 474 employees.
The closure of the facility is part of YRC's consolidation plans to align its production footprint with market conditions. The tyre maker said that the closure of the Israel plant is a difficult but necessary step to ensure the long-term sustainability of YRC.
Kumho Tire USA Signs Long-Term Agreement To Support Georgia’s 680,000 Veterans
- By TT News
- May 25, 2026
Kumho Tire USA has formalised a new long-term partnership with the Georgia Department of Veterans Service and the Georgia Veterans Service Foundation through the signing of a Memorandum of Understanding. The agreement aims to serve approximately 680,000 veterans and their families across the state, uniting private industry, state government and a nonprofit organisation under a shared commitment to supporting those who have served in the military.
Under the newly established collaboration, Kumho Tire USA and the Georgia Veterans Service Foundation will work together to identify and deliver programmes designed to create meaningful impact for Georgia’s veteran community. While specific initiatives have yet to be announced, they will be revealed as the partnership continues to develop. The alliance reflects a sustained, active approach to veteran support rather than one-time gestures.
The partnership first drew public attention earlier this year during Kumho Tire Night at State Farm Arena, where Georgia Veterans Service Foundation representatives were honoured as Co-Captains before an Atlanta Hawks game against the Boston Celtics. That moment, occurring ahead of the NBA matchup, symbolised the mutual respect and recognition now codified in the formal agreement.
Edmund Cho, CEO, Kumho Tire USA, Inc, said, "At Kumho Tire USA, we believe that doing business in America means giving back to America. We are honoured to stand alongside the GVSF in this commitment, and we look forward to building something lasting together for Georgia's veterans."
Dr Patricia Ross, Ed.D. (Col, USAF Ret.), Commissioner, Georgia Department of Veterans Service, said, "Georgia's veterans have earned our unwavering support, and partnerships like this one are exactly how we deliver on that promise. We are proud to welcome Kumho Tire USA as a committed partner alongside GVSF, and we look forward to the meaningful work ahead for the veterans and families we serve across this state."
Joe Higgins, Board Chair, Georgia Veterans Service Foundation, said, "The Georgia Veterans Service Foundation exists to connect Georgia's veteran community with the resources and support they deserve, and that work is always stronger when the private sector steps forward as a true partner. We are grateful for Kumho Tire USA's commitment and excited about what this three-way collaboration will make possible."
Sun Auto Tire & Service Expands Midwest Presence With Virden Acquisition
- By TT News
- May 23, 2026
Sun Auto Tire & Service has expanded its Midwest footprint by acquiring the Main Street Tire & Auto location in Virden, Illinois. The transaction took effect immediately, and the newly acquired store will become part of the Sun Auto Network before rebranding under the Plaza Tire Service name.
Plaza Tire Service, a Midwest institution known as the ‘Quick Change Artist’ for more than six decades, will see its Illinois presence strengthened through this addition. The move broadens regional service coverage by integrating a trusted community shop with the extensive resources of a national network. Customers at the Virden location will continue to benefit from familiar local relationships while gaining access to enhanced operational support, advanced technology and customer-focused tools.
The Virden site offers a full range of automotive care, including major tyre brands backed by Sun Auto’s price match guarantee, alignments, brake service, oil changes, batteries, diagnostics and preventative maintenance. This acquisition marks the 16th Plaza Tire Service location in Illinois and supports Sun Auto’s ongoing expansion across key Midwest markets.
Rob Kingery, Regional Vice President, Operations, said "Virden represents an important opportunity to continue growing the Plaza Tire Service brand in Illinois. This location allows us to expand our reach while reinforcing the operational strength and consistency our network is known for."
Pirelli Design And Santini Cycling Unveil 2026 Sport Club Collection
- By TT News
- May 23, 2026
Pirelli Design and cycling apparel leader Santini Cycling have unveiled the Santini x Pirelli Sport Club 2026 collection, an evolution of their partnership launched in 2024. Inspired by the Pirelli Sport Club, founded in Milan in 1922 to encourage employee physical activity, the line celebrates Italian craftsmanship, performance and style.
The 2026 collection expands with fresh garments and graphic updates. Among the technical highlights is the new Fast jersey, engineered for maximum aerodynamics with ultralight fabrics and a second-skin fit. Returning Ruota and Tape models receive refined detailing, while the Pirelli SC jersey now features an all-over logo pattern in black and a new chocolate colourway.


All jerseys have a unisex fit and pair with Pirelli SC bib shorts with a C3 chamois for long-distance comfort. A heritage wool jersey features an embroidered Pirelli logo, mother-of-pearl buttons and a metal zipper. The new road skinsuit maximizes aerodynamic efficiency with breathable upper fabrics, woven striped sleeves and high-density lower section for muscular support.

Technical pieces include baselayers, a packable wind jacket and vest, plus socks, caps and bottles. A lifestyle line offers T-shirts, sweatshirts and casual garments with premium materials and distinctive graphics. The collection unites sporting passion, industrial heritage and design excellence, offering cyclists a cohesive wardrobe for both competition and daily life.
TyreSafe Formalises Partnership With On Air Media Group To Amplify Tyre Safety Messaging
- By TT News
- May 23, 2026
TyreSafe has formalised a new media partnership with On Air Media Group, marking a strategic push to expand its road safety messaging through high-impact radio broadcasting. The arrangement cements a previously informal working relationship that had already produced several nationwide campaigns, including a 2025 effort conducted alongside the Diabetes Safety Organisation focused on diabetic drivers and the recent ‘Under Pressure’ initiative for Tyre Safety Month.
Under the deal, On Air Media Group’s production strength and wide broadcast reach will amplify TyreSafe’s technical knowledge, ensuring that critical warnings about tyre maintenance reach national and local radio listeners. The collaboration specifically targets private motorists, motorcycle riders and commercial fleets, promoting straightforward preventive measures.
Looking ahead, the partners plan to roll out interviews, live segments and campaign-linked features across UK. Future work will also support fleet operators, address seasonal safety concerns and launch regional projects tied to TyreSafe’s yearly schedule of awareness events.
Stuart Lovatt, TyreSafe Chair, said, “We’re delighted to formalise our partnership with On Air Media Group. Their creativity and professionalism have been instrumental in helping us deliver the tyre safety message to millions of listeners across the UK. Radio remains one of the most powerful ways to reach drivers where it matters most – while they’re on the move – and On Air’s ability to make safety messaging engaging and relatable has been invaluable. Together, we’re ensuring more people hear, understand and act on the importance of tyre safety.”
Will Luscombe, Creative Director, On Air Media Group, said, “We’re proud to partner with TyreSafe and support their vital work in promoting road safety. Our team is passionate about using the power of broadcast storytelling to drive meaningful change, and working with TyreSafe has shown how creative, well-targeted radio campaigns can make a real difference. This partnership is about amplifying awareness, inspiring behaviour change and ultimately helping to save lives on UK roads.”


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