India’s tyre retreading market is estimated to be an INR 60 billion industry with retreading mostly happening on commercial vehicle tyres. The organised sector is slated to grow between 7-9 percent (CAGR) over the next three years. The retreading industry in India dates back decades, primarily focusing on commercial vehicle tyres. Over the decades, it has evolved with advancements in technology and regulatory frameworks. Government initiatives promoting sustainability and waste tyre management have further spurred growth, establishing retreading as a key component of the tyre market.

A recent media report stated that the organised tyre retreading market in India observed muted growth in the last five years. Speaking to Tyre Trends¸ ICRA Assistant Vice President and Sector Head – Corporate Ratings Nithya Debbadi said, “The domestic tyre retreading market is estimated at over INR 60 billion. Tyre retreading is largely done in commercial vehicles, which account for 80 percent of the market. Trucks account for 60-65 percent, while buses account for the rest of 15-20 percent. Off-highway tyres (OHT) including tractors account for 12-15 percent, while passenger vehicles account for a negligible share.”

More than 70 percent of the truck tyres are retreaded at least once. While retreading is prominent even in the LCV segment, proportion of tyres retreaded is lower than in M&HCV. Increasing radialisation, improving road infrastructure and retreading technology and focus on sustainability is expected to increase the share of retreading in the truck and bus radial (TBR) segment, going forward. New tyre designs for electric vehicles also presents opportunities for the retreading industry.

Demand growth

Alluding to how the Indian government’s focus on waste tyre disposal and increasing radialisation in commercial vehicles has benefitted the TBR retreading market in India, she noted, “Indian government introduced Extended Producer Responsibility (EPR) guidelines for waste tyres management, which came into effect in July 2022. The guidelines lay down rules relating to utilisation and management of waste tyres by producers (manufacturers and importers), recyclers and retreaders. Producers or importers need to fulfil EPR obligations by purchasing EPR certificate from registered recyclers. However, EPR obligation of tyre which has been retreaded shall be deferred by one year.” 

 “While the guidelines came into effect in FY2023, targets have been increasing progressively with the obligation increasing to 100 percent of tyre production in FY2025. Increasing focus on waste tyre management incentivises producers to focus on sustainability, which supports growth of retreading market. Compliance is achieved by purchasing EPR certificates from authorised recyclers or retreaders, thus developing tyre recycling infrastructure,” she added.

In trucks and bus segment, share of radialisation is estimated to have increased from 48 percent in FY2019 to over 55 percent in FY2024. Radial tyres have stronger structure, which supports multiple rounds of retreading. Moreover, radial tyres are more suited for roads in better conditions, leading to higher range for a given duration. This leads to frequent need for retreading.

She also noted that owing to Covid-19 and its post-effects, the retreading industry saw a flattish growth (estimated CAGR of 1-3 percent) in the three years ending FY2023. However, with the government’s thrust towards disposal of waste tyres, anti-overloading measures and increasing radialisation in commercial vehicle tyre segment, the retreading market has been a key beneficiary witnessing better demand traction in FY2024.

ICRA expects the organised tyre retreaders to grow by 7-9 percent (CAGR) over the next three years. Key factors supporting the growth include focus on sustainable tyres, improving tyre and retreading technology, better road infrastructure, rising radialisation in CV segment etc.

Alluding to what impact is the growing demand for sustainability and cost efficiency having on the quality standards and innovation within the retreading industry, she noted, “Retreading results in significant cost saving as the cost of retreading is around 20-50 percent the cost of a new tyre because of reuse of casing. Treads account for close to one-third of a tyre’s total cost. Performance of a retreaded tyre also depends on the health of the original casing.”

She added, “Developments in tyre technology has resulted in stronger casings and overall tyre structure that supports multiple rounds of retreading. Enhanced re-manufacturing techniques and higher quality rubber compounds are improving the quality of retreaded tyres and supporting demand. With quality casing and superior retreading technology, a tyre can be retreaded two to three times before being replaced while maintaining 80 percent quality of the new one.

Impending challenges

The tyre retreading market in India is at a pivotal juncture driven by a confluence of regulatory support, technological advancements and a growing awareness of sustainability. While challenges remain in the form of market fragmentation, the potential for growth is significant.

Despite these positive trends, the TBR retreading market faces significant challenges. The Indian market remains highly fragmented with over 50 percent of players operating in the unorganised sector.

As the industry adapts to changing dynamics, the focus on quality and sustainability will play a crucial role in shaping its future trajectory. The next decade may see retreading not just as a viable alternative to new tyres but as an essential component of a more sustainable automotive ecosystem in India.

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Falken Tyre Europe GmbH has officially transitioned to operating under the name DUNLOP Tyre Europe GmbH, following its formal registration with the Offenbach Local Court. This change signifies a pivotal development for the Sumitomo Rubber Industries subsidiary. The rebranding represents a calculated and essential move to establish a more formidable European footprint for the DUNLOP brand. Company leadership acknowledges that this evolution is built upon the considerable equity established by Falken, including its strong market recognition, unwavering product quality and the commitment of its personnel.

This strategic shift positions the organisation under the umbrella of a globally respected marque, with its future strategy firmly centred on expansion, pioneering advancements and ecological responsibility. A prominent symbol of this new chapter will be unveiled shortly, with the renaming of the DUNLOP City Tower in Offenbach. A formal ceremony will mark the occasion, featuring the presentation of the DUNLOP logo at the tower. The event is set to be attended by Offenbach's Lord Mayor, Dr Felix Schwenke, alongside the company’s managing directors, Hiroshi Hamada and Markus Bögner, and the newly enlarged DUNLOP team.

Markus Bögner, Managing Director and President, DUNLOP Tyre Europe GmbH, said, “The name change is an important milestone of which we can be very proud. It strengthens our identity and underlines that we are ready for the next steps. Our strong heritage with Falken is and remains part of our success, laying the foundations for DUNLOP’s future in Europe. Our thanks go to all our employees and partners who have supported and accompanied us on this journey.”

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MAXAM Tire has announced the promotion of Eric Appleby to the position of National Account Sales Director for North America, a role that takes effect immediately. Appleby will now be responsible for guiding the company’s overarching national account strategy, with a primary focus on driving business growth, strengthening partnerships with dealers and ensuring that customer engagements are rooted in practical, value-oriented solutions.

Bringing more than two decades of industry experience, Appleby joined MAXAM in August 2024 after a distinguished 24-year tenure with Goodyear. His career began in commercial sales in Topeka, Kansas, where he steadily advanced through a series of increasingly responsible sales roles over 11 years before transitioning into management. During his subsequent 13 years in leadership, he held positions such as Sales Manager, District Manager for the Northwest region and manager of both a retread plant and the company’s highest-volume owned centre. He also served as the primary contact for national account business in the Pacific Northwest. His accomplishments were recognised through multiple Ring of Honor sales awards.

Since joining MAXAM as National Account Manager for the Northwest, Appleby has already made a notable impact by achieving year-over-year growth in his territory. His approach has combined strategic account leadership with direct, on-the-ground engagement – conducting detailed site assessments, equipment surveys and hands-on dealer training. These efforts have been instrumental in broadening MAXAM’s national account presence across North America.

Jimmy McDonnell, VP – Sales and Marketing, Maxam Tire, said, “Eric has quickly proven himself as a trusted leader with a deep understanding of national accounts and dealer-driven growth. His track record speaks for itself, and we are extremely confident in his ability to elevate our national account strategy, support our partners and help drive the next phase of growth for Maxam.”

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Bridgestone Corporation has announced significant changes to its senior leadership structure, set to take effect on 24 March 2026. The adjustments involve key positions and responsibilities among its Executive Officer and Vice President and Senior Officer ranks.

In a notable shift for its executive leadership, Scott Damon will transition from his current role as Executive Vice President and Executive Officer. In his new capacity, he will serve as Executive Officer and WEST CEO, while also taking on the role of BSAM NA Group President. This represents a change from the responsibilities previously announced in January.

The company also announced changes for two of its Vice President and Senior Officers. Agustin Pedroni is set to become the BSAM LA Group President, moving from his former position overseeing Bridgestone Americas Tire Operations in Latin America. Meanwhile, Craig Schneider has been appointed as the Group President of WEST Services and Retail Operations, in addition to his ongoing duties as WEST CSO (Chief Strategy Officer).

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In an era of heavier vehicles, rising torque loads and ever-larger wheel diameters, the tyre-wheel assembly (TWA) has quietly become one of the most critical systems influencing vehicle safety, durability and perceived quality. Yet for most consumers, it remains entirely invisible. According to Luc De Bruyne, OEM tyre-wheel assembly R&D specialist in the Department of Manufacturing and Innovation at Eurofit, that invisibility is precisely why the industry underestimates its importance.

Based in Zaventem, Belgium, the company operates as a high-precision service supplier for tyre–wheel assembly, focused on passenger cars and light trucks in the European market. It runs a network of 16 factories, supported by around 900 employees, and delivers a full set of assembly and logistics services. With an annual capacity of roughly 20 million tyre–wheel assemblies, production is supplied to more than 25 OEM locations across Europe.

From an OEM perspective, De Bruyne argues that tyre-wheel assembly can no longer be treated as a simple fitment task. “Due to the increase of load and power transmission of the cars, a correct seating of the tyre bead is more sensitive. The increased bead tension can result in a damaged tyre during mounting, which isn’t visible at the outside. A damaged bead can result in leakages and low-pressure during driving, which is a high risk of a safety issue during high-speed driving. In other words, what appears externally acceptable may already be compromised internally,” he explains.

This growing complexity is not adequately addressed by existing standards. While ETRTO, ISO, ASTM and JASO regulate individual components, there is no global standard governing the assembled wheel. In practice, this means quality depends heavily on internal OEM processes. As De Bruyne notes, “A TWA assembler must mount the components together with no damages to the product and the lowest level of risk of vibration on the car.” To achieve this, Eurofit and its partners develop internal process references with machine suppliers, such as mountability and integrity tests used to qualify new wheels. When a non-OK status is detected, suppliers are informed, and if no solution is found, components may be replaced entirely.

The business is structured as a longstanding 50:50 joint venture between Michelin and Continental, established in 1996. This partnership combines the technological depth, quality standards and global experience of two of the world’s leading tyre manufacturers. The JV structure underpins strong process discipline, continuous improvement and long-term stability for OEM customers.

The technical challenge intensifies as wheel sizes increase and tyre profiles become lower. Larger diameters bring not only harsher ride characteristics but also tighter tolerances across mounting, uniformity and balancing. De Bruyne outlines a suite of measures now required for high-performance wheels: checking rim run-out and match points to filter supplier deviations; guiding the tyre bead diagonally to reduce mounting forces; matching components to lower total uniformity (TU) levels; optimising bead seat geometry; measuring complete wheel run-out to achieve what he calls the ‘perfect circle’ and correcting balance through final audit controls linked to vehicle sensitivity. The payoff is clear – less vibration of a wheel results in a longer lifetime of the tyres and suspension system of the car.

The contrast between OEM-assembled wheels and typical aftermarket replacements remains stark. In Europe, De Bruyne identifies two aftermarket models. The first involves high-volume industrial assembly of wheel kits – often winter packages – using processes similar to OEM plants. “We recommend to order wheels from such entity to receive an upper grade quality level compared with the garage machine assemblers,” he says. The second model is the small local tyre shop, where limitations are far more pronounced. These workshops often use grade 2 or 3 tyres rather than the grade 1 tyres supplied to OEMs, apply grease-based lubricants forbidden in Tier 1 environments, rely on manual mounting without force control, inflate tyres without proper bead seat techniques and balance wheels on single machines without controlling clamping-device influence. “The manual mounting approach can result in a higher risk of vibration/sound level of the wheels to the car/driver/passenger,” De Bruyne warns. For OEMs, the objective is clear: the first test drive of a new car must feel fundamentally different from that of a used one.

Electrification has further raised the stakes. Higher torque loads and quieter powertrains mean that any wheel-induced vibration is far more noticeable. “Observation of increase of torque load on cars results in increase of tyre bead tension,” De Bruyne explains, along with higher surface roughness requirements on rim bead edges. Assembly processes now demand stricter control of mounting forces and higher-energy inflation using inflator bells. After inflation, micro bead correction is required to ensure full contact and maximise friction. Lubrication, meanwhile, must leave no residual grease, as this could allow bead slip under extreme acceleration or braking.

Eurofit’s position as an industrial service provider rather than a component manufacturer reflects broader shifts in vehicle production. A generation ago, car manufacturers assembled most parts themselves. “Due to the increase of complexity and need of assembling volume and faster cycle time of cars, a lot of key-assembling activities are outsourced,” De Bruyne says. This has freed space within vehicle plants, increased model variants and created demand for specialist know-how. Tier 1 component suppliers now deliver globally to wheel assembly plants located close to OEMs, enabling just-in-time supply with greater flexibility.

Logistics has evolved accordingly. Classic JIT lines are increasingly supplemented – or replaced – by batch production, sequencing centres and high-bay warehouses. De Bruyne describes specialised processes that keep wheels sequenced all the way to the OEM, including racks and trailers with walking-floor systems for direct unloading. Over the past 20 years, the explosion in variants has driven major upgrades in logistics software and product traceability. Such systems require constant monitoring and rapid deviation management to avoid production stoppages at the customer.

Despite all this, wheel assembly remains largely invisible to consumers – at least for now. De Bruyne believes this may change as EVs become dominant. With fewer vibration sources from engines and transmissions, wheel-induced disturbances move ‘on the horizon’, particularly as XL tyres and extreme sizes – up to 25 inches – enter production. Some manufacturers, he notes, are already upgrading assembly specifications in response to negative customer feedback on ride performance.

Replicating OEM-level quality outside factory environments remains difficult. OEM assemblers must meet manufacturer-specific specifications that are neither public nor economically viable for most aftermarket operations. While some garage-machine suppliers now offer optional TU, run-out and matching functions, De Bruyne is blunt: accuracy, repeatability and production speed remain poor, and costs are high. Where large aftermarket organisations adopt industrial processes for volume reasons, conditions may resemble OEMs, but ‘the difference is the respect of process limits’, which are typically broader and not tied to a single vehicle programme.

Balancing tolerances illustrate the point. OEM plants may work to residual imbalances as low as two grammes, while many workshops accept eight to 15 grammes. Whether a driver notices depends on vehicle sensitivity, but the physics are unforgiving. “Imbalance vibrations can increase very fast when the speed is going up due to the exponential behaviour,” De Bruyne notes. Lower residual imbalance always reduces TU vibration risk.

Automation is transforming the assembly line, yet human expertise remains central. Practical assembler knowledge is increasingly embedded into software, statistical process controls, cameras, sensors and AI systems. “The key-knowledge is the teacher of such equipment and less the production operator on the line,” De Bruyne observes, underscoring a shift from manual skill to process intelligence.

Convincing OEM decision-makers to invest in this hidden discipline relies on data. Carmakers increasingly use market feedback tools, such as J.D. Power studies, tracking performance from delivery through the first year of ownership. This feedback drives Tier 1 suppliers to adjust processes in pursuit of customer satisfaction. Internal rejections between OEMs and wheel assemblers can also trigger upgrades, particularly when Tier 2 suppliers across global plants struggle with consistency. “Over the last 30 years, numerous additional optional processes have been introduced in the wheel assembly industry. While tyre shops may be aware of these processes, the high cost of the required equipment has often made it difficult to turn them into a viable business model,” De Bruyne concludes.

For an industry obsessed with powertrains, software and styling, tyre-wheel assembly may remain out of sight – but, as De Bruyne makes clear, it is increasingly central to how a vehicle feels, performs, and ultimately, how a brand is judged.

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