Apollo Introduces Apterra Cross Tyres For Compact SUVs

Borgwarner Invests In Cellink

Apollo Tyres has introduced Apterra Cross tyres for the fast-growing Compact SUV (CSUV) segment in India after two years of extensive testing and development.

The Apterra Cross has a twin steel belt, with JCP protection, for high puncture resistance. Additionally, the high abrasion resistant multi polymer blend used for the tread ensures a longer tyre life. The rounder contact patches provide maximum ride comfort and have also been specially tuned for better compression during impact, basis advanced simulation techniques while ensuring low tyre noise.

This is the first dedicated range of tyres that caters to the CSUV segment, the hottest selling segment of the decade, in the Indian automotive industry. As per estimates, the CSUV tyre market in India, currently, is around 4,00,000 tyres per month and is soon expected to grow twice as much.

The Apterra Cross tyres is an outcome of in-depth research to understand the exact usage patterns of CSUV owners/drivers, the basis on which the R&D team in Chennai, designed and developed the new tyres.

  • The first dedicated range of tyres for the fast-growing compact SUV segment in India

Being produced at the company’s state-of-the-art unit in Oragadam, Tamil Nadu, the new range of tyres is being launched in India as of now, with plans to introduce them in the ASEAN and SAARC markets later.

Commenting on the launch, Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said “The rise of the Compact SUV segment, priced affordably, has reinvigorated the dream of owning an SUV in the Indian market, and we being the segment creators in the tyre space, are looking at leveraging on this opportunity with a dedicated range of tyres for this growing segment. We have the first mover advantage with Apollo Apterra Cross, and we are targeting at a leadership position in this segment.”  (TT)

The sizes being introduced, are:

· 215/60 R16 (Vitara Brezza, Nexon, Venue, Sonet)

· 215/60 R17 (Creta, Seltos, Captur, Kicks, Hector)

 · 215/65 R16 (Duster, Terrano, Nuvosport)

· 205/60 R16 (Ecosport, S-cross)

· 205/65 R16 (Creta, Seltos, XUV300)

BKT Extends Big Bash League Partnership Until 2028-29 Season

BKT Extends Big Bash League Partnership Until 2028-29 Season

Balkrishna Industries Ltd. (BKT) has extended its partnership with Cricket Australia for a further three years, remaining the naming rights partner of the Golden Cap awards in the Big Bash League (BBL) until the end of the 2028-29 season. The renewal takes the partnership beyond a decade, making it one of the league's longest-running commercial agreements.

BKT has been an Official League Partner of the Big Bash League since 2018. The companies said the extension reflects their continued commitment to supporting the growth of Australian cricket while enhancing the experience for players and fans.

Over the course of the partnership, BKT has developed a strong presence across the Big Bash Leagues through its association with the tournament and fan engagement initiatives. The renewed agreement, the companies said, reflects a long-term relationship built on community engagement and a shared commitment to Australian cricket.

Rajiv Poddar, Joint Managing Director of BKT, said: “The extension of the partnership with the BBL has continued to evolve since 2018, bringing us to achieve significant milestones together. Australia remains a strategic market for BKT, and cricket is one of the country's most popular and passionately followed sports, bringing together millions of fans every year. That’s why we are pleased to continue supporting one of the world's most exciting cricket competitions through the 2028/29 season. We look forward to building on the success we have achieved together and creating lasting value for our stakeholders, partners and fans around the world.”

Alistair Dobson, General Manager of the Big Bash Leagues at Cricket Australia, said: “We’re thrilled to extend our partnership with BKT, who has been such a fantastic supporter of the Big Bash for nearly a decade. The BKT Golden Bat and BKT Golden Arm caps have long been popular with players and fans and a great way to celebrate the world-class batting and bowling across both the BBL and WBBL. BKT Big Bash Tipping also adds to the fan experience, giving fans another avenue to engage with the leagues and challenge their friends, families and workplaces. We’re looking forward to continuing to build on our strong relationship with BKT as this partnership extends beyond a decade in the coming years.”

The companies said they would continue to work together as the partnership enters its second decade, with a focus on innovation, fan engagement and the long-term development of Australian cricket.

JK Tyre Appoints Pushpak Barik As Vice President – Replacement Business

JK Tyre Appoints Pushpak Barik As Vice President – Replacement Business

JK Tyre & Industries has appointed Pushpak Barik as Vice President – Replacement Business, reinforcing its domestic leadership team as the company looks to strengthen its presence in the replacement tyre market, according to a report.

In his new role, Barik will lead the strategic growth of JK Tyre's replacement business, with responsibility for expanding the company's replacement market portfolio, optimising channel performance and strengthening its retail footprint across India.

Before joining JK Tyre, Barik served as Head of Sales – Commercial Mobility at TVS Motor Company, where he led initiatives to accelerate business growth in the commercial mobility segment.

He brings extensive industry experience, having held leadership positions at Continental, Ashok Leyland, Bajaj Auto and Tata Motors. His expertise spans sales leadership, channel development, commercial mobility, strategic partnerships, network expansion and business transformation.

JK Tyre said Barik's experience in driving profitable growth, strengthening distribution networks and expanding market presence will support the company's next phase of growth in the replacement business.

Tiina Frazer Appointed To Nokian Tyres Management Team As SVP Of Brand, Marketing And Communications

Tiina Frazer Appointed To Nokian Tyres Management Team As SVP Of Brand, Marketing And Communications

Nokian Tyres has announced the promotion of Tiina Frazer to Senior Vice President of Brand, Marketing and Communications, effective 1 August 2026. In addition to her new executive role, she will join the company’s Management Team, operating from the headquarters in Helsinki, Finland, and reporting directly to President and CEO Paolo Pompei.

Frazer originally joined the Finnish tyre manufacturer in September 2025 as Vice President for the same functional area. Her professional background includes a tenure as Vice President of Brands and Marketing at HKFoods Finland Oy, along with prior senior leadership roles at Lumene, Roche Pharmaceuticals and Fiskars, bringing extensive cross-industry experience to her expanded responsibilities.

Paolo Pompei, President and CEO, Nokian Tyres, said, “I am delighted to welcome Tiina to the Nokian Tyres Management Team. Her experience in building impactful brands make her an excellent addition to our team as we continue to strengthen our premium position in our key markets.”

Fornnax Secures EU Service Partnership With Industry Veteran Lukas Baur

Fornnax Secures EU Service Partnership With Industry Veteran Lukas Baur

Fornnax Technology has taken a decisive step to strengthen its European footprint by formalising a service partnership with industry veteran Lukas Baur of NOBA Maschinenservice. The agreement, ratified by company CEO Jignesh Kundaria, transitions the Indian manufacturer’s support model from remote coordination to an on-the-ground operational presence. This strategic alignment is designed to address the growing demand for immediate technical intervention across the continent’s recycling sector.

Based in Worbis, Germany, Baur commands a fully integrated service infrastructure that includes a 1,000-square-metre workshop fitted with a 5-tonne crane system, a dedicated hydraulic bay and specialised tooling for bearing replacements. His mobile response unit comprises 12 Mercedes Sprinter vans and a workforce of 24 certified technicians, enabling rapid deployment across a 1,000-kilometre radius. This setup guarantees that Fornnax customers can expect emergency assistance within 24 hours of a service call.

Baur’s professional history spans over 20 years of hands-on work with prominent shredder brands such as Eldan, Lindner and Vecoplan, giving him intimate knowledge of the operational challenges faced by European plant operators. His decision to join forces with Fornnax was driven by the manufacturer’s distinctive combination of competitive pricing, rugged construction and advanced wear-resistant engineering. He recognised that the current market turbulence – marked by tight margins, postponed capital expenditures and a dwindling labour pool – demanded a partnership capable of delivering both technical depth and logistical speed.

Under the new arrangement, Baur assumes full responsibility for the entire equipment lifecycle, covering system commissioning, scheduled upkeep, urgent breakdown recovery and the supply of mechanical, hydraulic and electrical components. He has also expressed a long-term vision to transform his Worbis facility into a regional spare parts consolidation centre, particularly if Fornnax opts to stock inventory at that location. To match anticipated growth, he plans to augment his fleet and technician count by two to three units annually.

This collaboration signals Fornnax’s broader commitment to building a dedicated European service network rather than relying on generalized support structures. With Baur’s proven capabilities now formally integrated, the company aims to deliver faster resolution times and technically nuanced assistance that aligns with the high-throughput demands of modern recycling operations. The partnership ultimately positions Fornnax as a formidable contender in the European shredding equipment landscape, with service excellence as its cornerstone.

Jignesh Kundaria, Director and CEO, Fornnax, said, "We strongly believe that by continuously improving our service quality and customer satisfaction index, we can build long-term relationships with our customers. Higher customer satisfaction leads to greater trust, which significantly increases repeat orders and ultimately drives sustained growth in our sales revenue."