South Korean start-up is transforming tyre safety by delivering real-time data insights that go beyond traditional TPMS, monitoring tyre pressure, temperature, wear and alignment. Targeted at fleet operators and manufacturers, BANF’s system improves vehicle safety, reduces costs and supports sustainability. With global partnerships including Volvo and Hyundai, BANF is also exploring market opportunities in India.

When it comes to vehicle safety and fuel efficiency, the role of tyres has often been underrated. Modern vehicles have undergone significant advancements over the decades, evolving from basic mechanical structures to sophisticated mechatronic and digital systems. However, for most, tyres remain largely unchanged – seemingly confined to the traditional black, rubber look without much technological upgrade.

The Tyre Pressure Monitoring System (TPMS), introduced in 1986 within high-end luxury cars, has yet to achieve global standardisation. Apart from a few countries where it is mandated, TPMS remains a novelty even in modern vehicles.

BANF (Begin a New Future), a South Korean start-up focusing on software and hardware technology to fully digitalise tyre information, is determined to change this. In an exclusive conversation with Tyre Trends, Ron Yoogun Lee, VP of Global Business Development at BANF, explains the company’s purpose:

“BANF was founded to address this critical need by integrating smart sensor technology and data analytics into tyre management. Our mission is to elevate vehicle safety, enhance tyre performance and reduce environmental impact through the digitalisation of tyre data. By providing real-time insights into tyre conditions, BANF empowers fleet operators, manufacturers and drivers to optimise maintenance, lower costs and promote sustainability. This drives us to tackle industry challenges with transformative solutions, pioneering a safer and more connected future for mobility.”

Expanding beyond basic TPMS capabilities

Lee explains that one of the primary limitations of current TPMS is its restricted data scope. Traditional TPMS sensors monitor tyre pressure at low frequencies, transmitting data every few minutes but focusing solely on air pressure.

BANF’s technology, however, gathers a wider range of tyre data, including pressure, temperature, tread wear, wheel alignment and even lug nut stability. This approach goes well beyond air pressure monitoring, providing insights that make tyres ‘smarter.’

Using machine learning, BANF’s system analyses the data to offer valuable insights to drivers and fleet operators regarding not only tyre health but also cargo load measurements and road surface conditions. The data is reportedly up to 90 percent accurate.

Lee details the core of BANF’s solution, which is built on two main components:

Tyre-Mounted Sensor (iSensor): A 3-axis accelerometer-based sensor attached (glued) inside the tyre’s inner liner, the only point of contact between the vehicle and the road.

Smart Profiler (Transmitter): Mounted on the mud flap or wheel arch and connected to the vehicle’s battery, this device wirelessly powers the sensor using magnetic resonance, gathering data on the tyre's internal and external conditions.

“Unlike standard TPMS, our system collects and analyses a comprehensive range of data points, offering real-time insights into tyre health and performance. This includes not only pressure but also factors such as temperature, tread wear and load, providing a more complete picture of the tyre’s condition,” he says.

BANF considers its unique selling point to be its advanced digitalisation and data analytics capabilities. The system empowers fleet managers, manufacturers and drivers to make proactive, data-driven decisions to enhance safety, optimise tyre performance and reduce maintenance costs. This comprehensive approach to tyre monitoring addresses the limitations of traditional TPMS, meeting the rising demand for safer, smarter and more efficient mobility solutions.

Continuous power and data collection

BANF’s technology enables continuous power supply to high-speed rotating tyres using resonant wireless power transmission. This allows the internal sensors to continuously collect data while driving, capturing 3-axis (X, Y, Z) accelerometer data to support advanced algorithm development. Additionally, BANF leverages mathematical modelling expertise to ensure high efficiency and minimal error in resonant wireless power environments.

Despite TPMS technology existing for over four decades, it still lacks widespread adoption. Why is that? Is it due to cost, awareness or maturity of the technology? Lee attributes the slow adoption of basic TPMS to limited consumer awareness and the system’s restricted functionality.

While TPMS provides basic air pressure information, it does not address other crucial aspects of tyre health, such as temperature, tread wear and load. This limited capability diminishes its perceived value, especially among consumers and manufacturers seeking comprehensive solutions.

“However, with the inevitable rise of electric vehicles (EVs) and autonomous vehicles (AVs), the demands on tyres are increasing. EVs, with their heavier batteries and higher torque, place additional stress on tyres, while AVs, designed for continuous operation, further amplify this strain. Traditional tyre monitoring methods, such as visual inspection, are inadequate for autonomous vehicles. As these trends reshape the automotive landscape, the need for advanced tyre monitoring systems that go beyond basic TPMS is growing. This shift will likely increase consumer awareness and drive the adoption of more comprehensive tyre monitoring solutions,” explains Lee.

While BANF may still be relatively unknown, the Korean start-up is already collaborating with major players like CampX by Volvo Group, Hyundai Motor Group, DHL and more than 20 other global organisations.

“Our primary target clients are fleet management companies operating commercial vehicles, particularly in the Truck and Bus Radial (TBR) segment. These clients benefit most from our advanced tyre monitoring solutions due to the significant return on investment (RoI) from optimised tyre usage, enhanced safety and reduced maintenance costs. By providing real-time insights into tyre health, we enable fleet operators to make data-driven decisions that minimise downtime and maximise efficiency. We currently produce 1,000 units monthly and are expanding our manufacturing capabilities,” shares Lee.

Plans for India and tyre safety

India, traditionally a cost-conscious market, has emerged as a major manufacturing hub and one of the fastest adopters of new technologies. In response to a question on BANF’s potential interest in India, Lee reveals:

“We are currently working with several companies in India, including major tyre manufacturers, vehicle manufacturers and last-mile fleet operators. We are supported by KISED, an arm of the Ministry of SMEs of Korea and NIPA, part of the Ministry of Science and ICT. We are actively engaging with stakeholders in the Indian innovation ecosystem and will be visiting India shortly to strengthen partnerships and explore further opportunities.”

Acknowledging India’s cost-sensitive market, Lee adds, “We are considering options for a facility setup worldwide, with India being one of our top choices.”

Road safety remains a priority for both the Indian automotive industry and the world. Despite numerous initiatives and technologies, the World Health Organisation (WHO) reports that 1.19 million lives are lost in road accidents each year. Road traffic injuries are the leading cause of death for children and young adults aged 5–29 years, with 92 percent of fatalities occurring in low- and middle-income countries.

Focus areas for tyre industry safety and efficiency

Lee identifies three key areas where the tyre industry can improve safety and efficiency:

1. Advanced Materials: Developing new tyre compounds that enhance durability and reduce rolling resistance can improve safety and energy efficiency. Lightweight, high-strength materials reduce energy loss and extend tyre life, crucial for EVs demanding lower energy consumption for longer range.

2. Intelligent Monitoring Systems: Smart sensors to monitor tyre health in real-time are increasingly essential. By tracking metrics such as pressure, temperature, tread wear and load, intelligent systems can alert drivers or fleet managers to potential issues before they escalate. This proactive approach enhances safety and fuel efficiency, as well-maintained tyres contribute to better aerodynamics and lower fuel consumption.

3. Sustainable Manufacturing: Optimising production to minimise environmental impact is crucial. Using eco-friendly materials, reducing waste and recycling tyres contributes to a more sustainable industry, aligning with global trends towards green manufacturing and supporting the energy efficiency goals of the automotive industry.

INTERVIEW: Ron Yoogun Lee

What are the upcoming key trends you see in the tyre industry?

One of the key trends in the tyre industry is the increasing emphasis on safety. As vehicles become more advanced, with a growing number of electric vehicles and autonomous vehicles entering the market, the demands placed on tyres are intensifying. EVs, for instance, have heavier loads and higher torque, which increase wear and tear on tyres, while AVs require consistent, reliable performance to operate safely around the clock. These factors are driving the need for smarter tyre solutions that go beyond traditional monitoring systems.

There is a growing demand for intelligent tyre technologies that provide real-time data on various parameters like pressure, temperature, tread wear and load. Such capabilities allow fleet operators, manufacturers and individual drivers to maintain tyre safety proactively, reduce maintenance costs and ensure optimal performance under diverse conditions. Meeting the advanced requirements of EV and AV clients is crucial, as their vehicles rely on enhanced tyre performance for safety and efficiency. As a result, the industry is moving towards digitalisation and smart sensors to address these evolving needs, marking a significant shift in tyre technology and monitoring.

What is BANF’s business plan (OE supplier), or you will also look at aftermarket opportunities?

BANF’s business plan primarily centres around building strong partnerships with Original Equipment (OE) manufacturers and OE suppliers. Our goal is to enhance tyre safety and efficiency directly at the manufacturing stage, ensuring that end customers benefit from high-quality, intelligent tyre solutions from the outset. Currently, our focus is on the commercial vehicle segment, where we see substantial demand for advanced tyre technology to improve safety, performance and operational efficiency.

That said, we also recognise the significant potential in the aftermarket sector and are actively exploring opportunities to expand into this space. The aftermarket offers us the chance to provide a wider range of products and services directly to end-users. By pursuing both OE partnerships and aftermarket avenues, we aim to deliver innovative tyre solutions that meet the evolving needs of our customers across the entire lifecycle of their vehicles.

What are the other products or areas that you would look to focus on?

Looking ahead, we still believe there is a lot can come out from tyre. We are currently developing many other advanced features to be announced soon. In a sense of product portfolio, we are looking into two-wheeler, three-wheeler market and also airplane tyres.

Falken’s AZENIS FK520 has earned a ‘highly recommended’ rating in the 2026 ACE Summer Tyre Test, securing fourth place overall with 135 out of 170 points. Tested in the popular 225/40 R18 XL size, with an average price of EUR 87, the tyre stood out as the most affordable option among the top performers, underscoring its exceptional value for money. Customers seeking premium engineering without the premium price tag therefore find a compelling proposition in this model.

The ACE assessment placed particular emphasis on safety, where the AZENIS FK520 delivered standout results. It achieved the highest possible aquaplaning score, sharing top honours with two rival products and demonstrating assured stability on waterlogged roads. In dry handling exercises, the tyre impressed with precise steering response, robust lateral grip and high-speed stability. Its performance on wet surfaces was equally balanced and dependable, reinforcing its all‑round competence in challenging conditions.

Beyond its strong showing against established premium competitors, the Falken AZENIS FK520 also offers broad real‑world relevance. Available in widely used fitment sizes, it is especially well suited to compact cars - a segment that accounts for substantial sales volume across Europe. The ACE result confirms that this combination of safety, dynamic capability and accessible pricing makes the AZENIS FK520 a thoroughly convincing choice for drivers who refuse to compromise on either performance or affordability.

Kumho Tyre UK Ltd is continuing to invest in its truck and bus tyre operations with the expansion of its sales leadership team. The company has promoted Tony McHugh to the role of Sales Director for the TBR division, having previously worked with the business on a consultancy basis. In a parallel move, industry veteran Stewart Little has been appointed as TBR Sales Manager.

Little brings over four decades of tyre industry expertise to the position. Beginning his career in 1983 at branch level, he has since built a comprehensive understanding of the commercial sector through hands-on experience in retail, wholesale, and sales management. Prior to joining Kumho, he spent eight years at Giti, where he served most recently as UK Sales Manager following a five-year period in wholesale. His career also includes a 26-year tenure at National Tyres, equipping him with deep operational insight.

McHugh’s elevation to Sales Director recognises his strategic input into Kumho’s truck tyre development and signals the company’s growing confidence in its TBR product range. Together, these changes reinforce Kumho’s commitment to strengthening its position in the commercial vehicle tyre market through both internal progression and targeted external recruitment.

Little said: “I am extremely proud to be joining Kumho Tyre. It is a brand with a well-established reputation as a premium mid-range manufacturer, offering reliable performance and outstanding value to both dealers and end users. Kumho is a name that needs very little introduction, and I am looking forward to contributing to the continued success and enthusiasm of the team. Having spent my career working across all areas of the trade, I’m excited to bring that experience into the business at a time of such positive growth.”

Welcoming both announcements, Richard Lyons, Managing Director at Kumho Tyre (UK) Ltd, said: “We are delighted to congratulate Tony on his promotion to Sales Director (TBR) and to welcome Stewart to the Kumho team. These appointments demonstrate our ongoing investment in people as we continue to strengthen our position in the truck tyre market. Kumho now offers one of the most robust and competitive TBR ranges available, combining performance, durability and value. With Tony’s leadership and Stewart’s extensive industry experience, we are well positioned to support our customers and drive the next phase of growth for the brand.”

Finorchem Limited, a notable player in the speciality chemicals sector, has announced a key leadership appointment aimed at strengthening its operational and technological capabilities. The company has named R B Vishwanath as the Business Head – Manufacturing & Technology, based at its Kolkata Head Office.

This strategic move brings over four decades of chemical process industry expertise to Finorchem, with a particular emphasis on the rubber chemicals segment where Vishwanath has contributed for more than 20 years. The appointment signals Finorchem's commitment to advancing its manufacturing excellence and technological innovation.

Vishwanath is a graduate of the University of Madras with professional training in Chemical Technology. He further honed his leadership skills by completing a Post Graduate Program in Chief Operating Officer from the University of Kent's Kent Business School, in collaboration with the Indian Institute of Management, Visakhapatnam (IIM-V).

His distinguished career began in 1986 at Parke Davis in the Process Development Lab. He later spent 15 impactful years at Resonance Specialties, rising to the position of General Manager – Operations. In this role, he was instrumental in piloting, commissioning, and managing advanced vapour phase catalytic continuous flow production units for Pyridines and higher homologous Pyridines.

Subsequent senior roles saw him drive operational excellence at Arch Pharmalabs Ltd. as Assistant Vice President – Operations, overseeing the manufacture of sophisticated products including lipid-lowering intermediates, BOC products using Diazomethane and organophosphorus chemicals. His journey in rubber chemicals deepened significantly from 2003 onwards with a pivotal stint at Merchem Limited, before he brought his expertise to Finorchem as Vice President & Site Head.

Kraton Corporation, a leading global producer of speciality polymers and high-value bio-based chemicals derived from pine wood pulping co-products, has named Sangwoo Ryu as its new Chief Executive Officer. Ryu possesses over 25 years of leadership in finance and operations within international markets. He is currently the CEO of Cariflex Pte Ltd, a former Kraton spin-off now under DL Chemical, where he initially served as Chief Financial Officer starting in February 2020. He assumed the Cariflex CEO role in April 2025 following the promotion of its former CEO, Prakash Kolluri, to President of Kraton's Polymer business.

Ryu’s deep expertise in financial strategy, investment controls and operational planning is expected to strengthen Kraton’s standing as a reliable leader in global Pine Chemical and Polymers markets. In his new position, he will collaborate with Kraton’s Executive Leadership, Board of Directors and Cariflex Leadership to guide strategic decisions and operational excellence, reinforcing the company’s commitment to sustained growth and organisational stability.

Ryu said, “I want to express my gratitude towards the members of the Board of Directors and the Kraton Leadership Team for their unwavering dedication to Kraton’s success. I’m looking forward to leading Kraton into the next era of excellence, building upon the strong foundations and principles set forth in our vision and values.”