South Korean start-up is transforming tyre safety by delivering real-time data insights that go beyond traditional TPMS, monitoring tyre pressure, temperature, wear and alignment. Targeted at fleet operators and manufacturers, BANF’s system improves vehicle safety, reduces costs and supports sustainability. With global partnerships including Volvo and Hyundai, BANF is also exploring market opportunities in India.

When it comes to vehicle safety and fuel efficiency, the role of tyres has often been underrated. Modern vehicles have undergone significant advancements over the decades, evolving from basic mechanical structures to sophisticated mechatronic and digital systems. However, for most, tyres remain largely unchanged – seemingly confined to the traditional black, rubber look without much technological upgrade.

The Tyre Pressure Monitoring System (TPMS), introduced in 1986 within high-end luxury cars, has yet to achieve global standardisation. Apart from a few countries where it is mandated, TPMS remains a novelty even in modern vehicles.

BANF (Begin a New Future), a South Korean start-up focusing on software and hardware technology to fully digitalise tyre information, is determined to change this. In an exclusive conversation with Tyre Trends, Ron Yoogun Lee, VP of Global Business Development at BANF, explains the company’s purpose:

“BANF was founded to address this critical need by integrating smart sensor technology and data analytics into tyre management. Our mission is to elevate vehicle safety, enhance tyre performance and reduce environmental impact through the digitalisation of tyre data. By providing real-time insights into tyre conditions, BANF empowers fleet operators, manufacturers and drivers to optimise maintenance, lower costs and promote sustainability. This drives us to tackle industry challenges with transformative solutions, pioneering a safer and more connected future for mobility.”

Expanding beyond basic TPMS capabilities

Lee explains that one of the primary limitations of current TPMS is its restricted data scope. Traditional TPMS sensors monitor tyre pressure at low frequencies, transmitting data every few minutes but focusing solely on air pressure.

BANF’s technology, however, gathers a wider range of tyre data, including pressure, temperature, tread wear, wheel alignment and even lug nut stability. This approach goes well beyond air pressure monitoring, providing insights that make tyres ‘smarter.’

Using machine learning, BANF’s system analyses the data to offer valuable insights to drivers and fleet operators regarding not only tyre health but also cargo load measurements and road surface conditions. The data is reportedly up to 90 percent accurate.

Lee details the core of BANF’s solution, which is built on two main components:

Tyre-Mounted Sensor (iSensor): A 3-axis accelerometer-based sensor attached (glued) inside the tyre’s inner liner, the only point of contact between the vehicle and the road.

Smart Profiler (Transmitter): Mounted on the mud flap or wheel arch and connected to the vehicle’s battery, this device wirelessly powers the sensor using magnetic resonance, gathering data on the tyre's internal and external conditions.

“Unlike standard TPMS, our system collects and analyses a comprehensive range of data points, offering real-time insights into tyre health and performance. This includes not only pressure but also factors such as temperature, tread wear and load, providing a more complete picture of the tyre’s condition,” he says.

BANF considers its unique selling point to be its advanced digitalisation and data analytics capabilities. The system empowers fleet managers, manufacturers and drivers to make proactive, data-driven decisions to enhance safety, optimise tyre performance and reduce maintenance costs. This comprehensive approach to tyre monitoring addresses the limitations of traditional TPMS, meeting the rising demand for safer, smarter and more efficient mobility solutions.

Continuous power and data collection

BANF’s technology enables continuous power supply to high-speed rotating tyres using resonant wireless power transmission. This allows the internal sensors to continuously collect data while driving, capturing 3-axis (X, Y, Z) accelerometer data to support advanced algorithm development. Additionally, BANF leverages mathematical modelling expertise to ensure high efficiency and minimal error in resonant wireless power environments.

Despite TPMS technology existing for over four decades, it still lacks widespread adoption. Why is that? Is it due to cost, awareness or maturity of the technology? Lee attributes the slow adoption of basic TPMS to limited consumer awareness and the system’s restricted functionality.

While TPMS provides basic air pressure information, it does not address other crucial aspects of tyre health, such as temperature, tread wear and load. This limited capability diminishes its perceived value, especially among consumers and manufacturers seeking comprehensive solutions.

“However, with the inevitable rise of electric vehicles (EVs) and autonomous vehicles (AVs), the demands on tyres are increasing. EVs, with their heavier batteries and higher torque, place additional stress on tyres, while AVs, designed for continuous operation, further amplify this strain. Traditional tyre monitoring methods, such as visual inspection, are inadequate for autonomous vehicles. As these trends reshape the automotive landscape, the need for advanced tyre monitoring systems that go beyond basic TPMS is growing. This shift will likely increase consumer awareness and drive the adoption of more comprehensive tyre monitoring solutions,” explains Lee.

While BANF may still be relatively unknown, the Korean start-up is already collaborating with major players like CampX by Volvo Group, Hyundai Motor Group, DHL and more than 20 other global organisations.

“Our primary target clients are fleet management companies operating commercial vehicles, particularly in the Truck and Bus Radial (TBR) segment. These clients benefit most from our advanced tyre monitoring solutions due to the significant return on investment (RoI) from optimised tyre usage, enhanced safety and reduced maintenance costs. By providing real-time insights into tyre health, we enable fleet operators to make data-driven decisions that minimise downtime and maximise efficiency. We currently produce 1,000 units monthly and are expanding our manufacturing capabilities,” shares Lee.

Plans for India and tyre safety

India, traditionally a cost-conscious market, has emerged as a major manufacturing hub and one of the fastest adopters of new technologies. In response to a question on BANF’s potential interest in India, Lee reveals:

“We are currently working with several companies in India, including major tyre manufacturers, vehicle manufacturers and last-mile fleet operators. We are supported by KISED, an arm of the Ministry of SMEs of Korea and NIPA, part of the Ministry of Science and ICT. We are actively engaging with stakeholders in the Indian innovation ecosystem and will be visiting India shortly to strengthen partnerships and explore further opportunities.”

Acknowledging India’s cost-sensitive market, Lee adds, “We are considering options for a facility setup worldwide, with India being one of our top choices.”

Road safety remains a priority for both the Indian automotive industry and the world. Despite numerous initiatives and technologies, the World Health Organisation (WHO) reports that 1.19 million lives are lost in road accidents each year. Road traffic injuries are the leading cause of death for children and young adults aged 5–29 years, with 92 percent of fatalities occurring in low- and middle-income countries.

Focus areas for tyre industry safety and efficiency

Lee identifies three key areas where the tyre industry can improve safety and efficiency:

1. Advanced Materials: Developing new tyre compounds that enhance durability and reduce rolling resistance can improve safety and energy efficiency. Lightweight, high-strength materials reduce energy loss and extend tyre life, crucial for EVs demanding lower energy consumption for longer range.

2. Intelligent Monitoring Systems: Smart sensors to monitor tyre health in real-time are increasingly essential. By tracking metrics such as pressure, temperature, tread wear and load, intelligent systems can alert drivers or fleet managers to potential issues before they escalate. This proactive approach enhances safety and fuel efficiency, as well-maintained tyres contribute to better aerodynamics and lower fuel consumption.

3. Sustainable Manufacturing: Optimising production to minimise environmental impact is crucial. Using eco-friendly materials, reducing waste and recycling tyres contributes to a more sustainable industry, aligning with global trends towards green manufacturing and supporting the energy efficiency goals of the automotive industry.

INTERVIEW: Ron Yoogun Lee

What are the upcoming key trends you see in the tyre industry?

One of the key trends in the tyre industry is the increasing emphasis on safety. As vehicles become more advanced, with a growing number of electric vehicles and autonomous vehicles entering the market, the demands placed on tyres are intensifying. EVs, for instance, have heavier loads and higher torque, which increase wear and tear on tyres, while AVs require consistent, reliable performance to operate safely around the clock. These factors are driving the need for smarter tyre solutions that go beyond traditional monitoring systems.

There is a growing demand for intelligent tyre technologies that provide real-time data on various parameters like pressure, temperature, tread wear and load. Such capabilities allow fleet operators, manufacturers and individual drivers to maintain tyre safety proactively, reduce maintenance costs and ensure optimal performance under diverse conditions. Meeting the advanced requirements of EV and AV clients is crucial, as their vehicles rely on enhanced tyre performance for safety and efficiency. As a result, the industry is moving towards digitalisation and smart sensors to address these evolving needs, marking a significant shift in tyre technology and monitoring.

What is BANF’s business plan (OE supplier), or you will also look at aftermarket opportunities?

BANF’s business plan primarily centres around building strong partnerships with Original Equipment (OE) manufacturers and OE suppliers. Our goal is to enhance tyre safety and efficiency directly at the manufacturing stage, ensuring that end customers benefit from high-quality, intelligent tyre solutions from the outset. Currently, our focus is on the commercial vehicle segment, where we see substantial demand for advanced tyre technology to improve safety, performance and operational efficiency.

That said, we also recognise the significant potential in the aftermarket sector and are actively exploring opportunities to expand into this space. The aftermarket offers us the chance to provide a wider range of products and services directly to end-users. By pursuing both OE partnerships and aftermarket avenues, we aim to deliver innovative tyre solutions that meet the evolving needs of our customers across the entire lifecycle of their vehicles.

What are the other products or areas that you would look to focus on?

Looking ahead, we still believe there is a lot can come out from tyre. We are currently developing many other advanced features to be announced soon. In a sense of product portfolio, we are looking into two-wheeler, three-wheeler market and also airplane tyres.

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Dunlop Tires North America (DTNA), a Sumitomo Rubber Industries, Ltd. subsidiary, has appointed Robert Liu as Assistant Vice President of Product Management. Liu brings more than three decades of varied experience in the tyre and automotive sectors to guide the Dunlop and Falken brands through their next stage of product innovation and expansion.

Liu started his career as a simulation engineer at General Motors before spending 27 years at Continental Tire, where he held positions in Product R&D, Sales and Product Management. He also completed a five-year expatriate assignment in Shanghai, leading Product Management and R&D for Asia-Pacific, and most recently directed R&D for the American region with a focus on replacement Passenger Light Truck tyres. In his new role, Liu will lead product development, overseeing PLT and Truck & Bus Radial products with a skilled Product Management team.

Ken Hsu, Vice President – Marketing, DTNA, said, “We are excited to welcome Robert to our team. His extensive experience and proven leadership in the tyre industry align perfectly with our goals for innovation and growth. We believe his insights will greatly benefit our product strategies as we move forward.”

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Portugal’s retreading industry is caught between its established technical capabilities and a market increasingly shaped by low-cost new tyres, regulatory shifts and price-driven purchasing. Associaçao de Recauchutagem de Pneus (ARP) President David Laureano speaks to Tyre Trends about the necessary changes, current state of the industry and how to rebuild confidence and create conditions for investment.

Are policy changes necessary to create a level playing field for retreaders?

I consider policy changes a priority for boosting Portugal’s retreading sector and plan work on four fronts. The first is to review the environmental and economic treatment of retreading so that charges and incentives acknowledge the extension of tyre service life.

The second is to strengthen enforcement of compliance obligations for all operators placing tyres on the market. The third is to introduce criteria regarding lifecycle costs, performance and circularity in public procurement, enabling the participation of technically suitable retreaded solutions.

The last is to facilitate company access to instruments for industrial modernisation, energy efficiency, training and innovation. These measures should be developed in collaboration with public entities and other sector stakeholders. Policy quality improves when those who manufacture, use and manage tyres participate in their formulation.

What are the ARP’s priorities under your leadership?

My priority is to strengthen a unified voice for the sector while respecting the diversity of the companies that comprise it. Building trust among users by demonstrating the quality of domestic retreaders. I want to contribute to an association that stays close to its members and is capable of gathering reliable data, fostering knowledge sharing and presenting well-founded proposals to public authorities.

I also view it as essential to bring the fleet industry, educational institutions and technology partners closer together. We can collaborate on training, research and the dissemination of best practices, thereby strengthening the sector’s collective capacity. The change I would like to see in the market is a more informed purchasing decision, one that recognises tyre performance and the value of extending its service life.

What role can retreading play in reducing raw material consumption and waste?

Retreading preserves a significant portion of the tyre structure by utilising a technically sound casing and enables a new cycle of use. This reduces the need for materials required to manufacture an entirely new structure and postpones the casing’s end-of-life.

Realising this potential requires effective management across the entire value chain including initial selection, maintenance, timely tyre removal and casing inspection. Benefits must be measured rigorously. Savings depend on the tyre type, process and usage conditions; therefore, we must communicate substantiated results rather than applying a single percentage figure to every situation.

What hinders greater acceptance by fleets and consumers?

Doubts regarding quality and safety persist, alongside insufficient information about the industrial process. The perception of poor quality was already among the obstacles identified in the sector characterisation study conducted by Valorpneu in 2019. Trust is built through transparency that requires explaining casing selection, production controls, traceability and the tyre’s suitability for its intended use.

There are specific United Nations regulations for retreading, namely Regulations No. 108 and No. 109. Under these regulations, all operators are required to conduct tests on the tyres they produce, and the tests are identical to those performed on new tyres. The sector also needs to make results more visible through fleet monitoring and comparable usage data.

We cannot focus solely on sales as after-sales service is crucial for building trust and ensuring continuity with the end customer, whether they are transport companies or private individuals.

How can retreading be better integrated into circular economy and sustainability policies?

Retreading should be considered right from the initial tyre selection. This entails prioritising casings designed for extended use, ensuring proper maintenance and establishing systems to evaluate their utilisation. Valorpneu specifically identifies extending service life, the potential for reconstruction and the segregation of tyres with retreading potential as preventive measures.

We would like to see this logic translated into specific objectives and indicators such as how many casings are utilised, how many usage cycles are achieved and how much resources are preserved. These results would help guide incentives and purchasing decisions.

What is the current state of the tyre retreading industry in Portugal?

Portugal possesses a retreading industry with experience, technical expertise and close ties to its customers. Its presence is particularly significant in the heavy-vehicle tyre market. However, it is a sector that needs to strengthen its position.

Commercial pressure challenges companies to demonstrate the product’s value over its lifespan, particularly in a market where the purchase price is a decisive factor. Our ambition is to unite the sector to transform existing industrial capacity into a stronger market presence driven by quality, information and constructive institutional representation.

What is the impact of low-cost imported tyres on retreaders?

Pressure from low-cost tyres is a key concern, one that has also been highlighted in ARP’s public communications. When the decision focuses solely on the initial price, it becomes harder to highlight the value of durability, technical support and the potential to reuse the casing for further service cycles.

Geographic origin alone does not determine a tyre’s quality. We advocate for competition based on verifiable criteria regarding safety, performance, compliance with environmental obligations and lifecycle costs. There is also the issue of continuity as retreading relies on the availability of suitable casings. Therefore, the choice of a new tyre should also take into account its retreadability potential.

Which segments show the highest demand?

Heavy vehicles form the sector’s core base. Road freight transport is therefore a central market, and we see opportunities to strengthen our presence among passenger transport and service fleets, tailored to the specific demands of each operation. There are also specialised applications.

Retreading data for 2024 covers commercial, agricultural, industrial and civil engineering tyres, among other categories. While these figures characterise the activity, they should not be confused with domestic market demand shares. Our goal is to work with each segment to identify where retreading offers a technically sound and economically advantageous solution.

How do regulatory uncertainty and capacity expansion affect investment?

An industrial facility invests with a multi-year horizon. Equipment, training and process improvements require confidence in future operating conditions. When rules or charges change, projects tend to be re-evaluated, complicating investment and expansion decisions.

A concrete example of a shift in the economic landscape is the Ecovalor (environmental fee). In 2025, the Valorpneu schedule indicated a zero Ecovalor for domestically retreaded tyres placed on the market. In 2026, it introduced a specific schedule with a 10 percent bonus, and for the heavy-duty category, the indicated rate is EUR 8.07 per tyre, plus VAT.

We believe that changes of this nature must be accompanied by dialogue with the sector, an assessment of their impact and predictability. Companies need to understand how their environmental contribution will be valued before committing to new investments.

How important is the total cost of ownership regarding demand?

It is fundamental. For a fleet, the purchase price is just one part of the equation. The assessment must include mileage, fuel consumption, maintenance, downtime and casing utilisation. Comparisons must be made under similar conditions regarding load, route, axle position and usage.

Retreading must demonstrate its value in this context through concrete results. I would like to see more long-term relationships between fleets and retreaders with records that allow for tracking cost-per-kilometre and improving decision-making over time. This benefits both parties.

Should retreading be recognised as a strategic industrial and environmental activity?

Yes. That is the vision I want to help affirm. It is an activity that brings together industrial production, technical expertise, transport services and resource preservation. This recognition must be reflected in industrial policies, investment instruments and purchasing decisions.

It must also be accompanied by the sector’s own commitment to quality, innovation and demonstrating its results. ARP aims to contribute to this effort alongside companies, fleets and public entities. We share a common interest in maintaining an industry capable of generating value in Portugal and making better use of the resources on which we all depend.

What is the outlook for the next three to five years?

I see growth potential, but that growth will depend on the conditions we are able to create. Increased fleet focus on operating costs, the need for efficient resource utilisation and industrial modernisation could create opportunities. To capitalise on them, we need suitable casings, customer trust and economic stability.

I would not venture a specific growth rate without a sufficiently solid statistical basis. Ambition must translate into concrete objectives by winning over users, increasing casing utilisation and strengthening corporate competitiveness.

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India’s tyre recycling industry discussed regulation, technology and material recovery at RE-GO 2026, a three-day conclave held in South Goa from 10 to 12 September. Organised by the Tyre & Rubber Recyclers Association of India (TRRAI), the event brought together more than 250 delegates, representatives from more than 200 companies and participants from more than 20 states.

The third annual conclave, hosted at Novotel Goa Dona Sylvia, included more than 20 speakers and experts, three panel discussions and more than 20 exhibitors and sponsors. The conference programme ran on 10 and 11 September , followed by a departure programme on September 12.

Regulation and technology dominate discussions

Held under the theme of policy, compliance and circularity, the conclave brought together recyclers, technology providers, tyre industry representatives, policymakers, regulators, standards professionals, consultants and business leaders.

Discussions covered regulation and standards, extended producer responsibility (EPR), traceability, automation, environmental performance, digitalisation, artificial intelligence, material recovery and circularity.

The technical programme examined automated pyrolysis, co-processing, national standards for tyre pyrolysis oil (TPO) and recovered carbon black (rCB), fleet management, EPR policy and compliance, and the Common EPR Portal. Other topics included life-cycle assessment (LCA), greenhouse gas emissions accounting, digital transformation and technical innovation.

Industry and regulatory representatives attend opening session

The inaugural session featured Satish Goyal, President of TRRAI, and Jairaj Zarekar, its Secretary. Other participants included Anand Kumar, Former Director and Scientist ‘F’ at the Central Pollution Control Board; H. M. Meena, Scientist ‘D’ and Joint Director at the Bureau of Indian Standards; and Sanjeev Sharma, Senior Vice-President And Business Head For Mobility Solutions And Fleet Management at JK Tyre & Industries.

Arup Kumar Misra, Chairman of the Assam Pollution Control Board, was the chief guest and delivered the keynote address, “Tyre Recycling: From Liability to Asset”. The address focused on turning end-of-life tyres into recoverable resources and sources of economic value.

Three panels examine the sector’s priorities

The conclave featured three high-level panel discussions on sustainable recycling policy, recycling technology and the development of a circular tyre economy.

The first examined policy, standards, EPR, compliance and sustainable development. The second focused on shredding, granulation, automation and continuous pyrolysis. The third considered how collection, technology, markets and manufacturing could be connected to support a circular tyre economy.

The panels were moderated by Tushar Suhalka, Varun Manjunath and Jayant Vaidya, respectively.

The event also included an exhibition featuring more than 20 exhibitors and sponsors, networking sessions and an awards and recognition ceremony.

TRRAI highlights collaboration and standards

TRRAI said it had more than 500 members, representing approximately 75 percent of the tyre recycling market. The association works on standardisation, professionalisation, technical advancement, regulatory dialogue and collaboration across the sector.

The conclave highlighted the role of co-operation among industry participants, government bodies, regulators, standards organisations, technology providers and technical experts. Its discussions reflected a focus on stronger standards, improved traceability, environmental accountability, digitalisation and circularity.

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Metso has named Renaud Lapointe as President of its Aggregates business area and a member of the Metso Leadership Team, with the appointment taking effect on 15 November 2026. He takes over from Markku Simula, whose departure from the company was announced on 11 August 2026.

Lapointe has been with Metso since 2005 and has served as President of the Europe and Central Asia market area since December 2024. Before that, he led the Metso Products business line within the Aggregates business area from 2018 to 2024, and between 2014 and 2017 he was Vice President of the Crusher Systems business line in the same segment. Earlier in his tenure, from 2005 to 2014, he held several leadership positions at Metso in France. Lapointe holds a degree in mechanical engineering from ISTIL in Lyon, France.

Lapointe said, "I am excited to return to the Aggregates business and lead such a highly respected global organisation. With its strong customer relationships, industry-leading solutions and talented team, the business is well positioned for continued success and growth.”

Sami Takaluoma, President and CEO, Metso, said, “Renaud brings experience from both our Aggregates business and our market area organisation. This combination will support the continued development of our offering and close cooperation with customers. I look forward to welcoming him to the Metso Leadership Team.”

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