South Korean start-up is transforming tyre safety by delivering real-time data insights that go beyond traditional TPMS, monitoring tyre pressure, temperature, wear and alignment. Targeted at fleet operators and manufacturers, BANF’s system improves vehicle safety, reduces costs and supports sustainability. With global partnerships including Volvo and Hyundai, BANF is also exploring market opportunities in India.

When it comes to vehicle safety and fuel efficiency, the role of tyres has often been underrated. Modern vehicles have undergone significant advancements over the decades, evolving from basic mechanical structures to sophisticated mechatronic and digital systems. However, for most, tyres remain largely unchanged – seemingly confined to the traditional black, rubber look without much technological upgrade.

The Tyre Pressure Monitoring System (TPMS), introduced in 1986 within high-end luxury cars, has yet to achieve global standardisation. Apart from a few countries where it is mandated, TPMS remains a novelty even in modern vehicles.

BANF (Begin a New Future), a South Korean start-up focusing on software and hardware technology to fully digitalise tyre information, is determined to change this. In an exclusive conversation with Tyre Trends, Ron Yoogun Lee, VP of Global Business Development at BANF, explains the company’s purpose:

“BANF was founded to address this critical need by integrating smart sensor technology and data analytics into tyre management. Our mission is to elevate vehicle safety, enhance tyre performance and reduce environmental impact through the digitalisation of tyre data. By providing real-time insights into tyre conditions, BANF empowers fleet operators, manufacturers and drivers to optimise maintenance, lower costs and promote sustainability. This drives us to tackle industry challenges with transformative solutions, pioneering a safer and more connected future for mobility.”

Expanding beyond basic TPMS capabilities

Lee explains that one of the primary limitations of current TPMS is its restricted data scope. Traditional TPMS sensors monitor tyre pressure at low frequencies, transmitting data every few minutes but focusing solely on air pressure.

BANF’s technology, however, gathers a wider range of tyre data, including pressure, temperature, tread wear, wheel alignment and even lug nut stability. This approach goes well beyond air pressure monitoring, providing insights that make tyres ‘smarter.’

Using machine learning, BANF’s system analyses the data to offer valuable insights to drivers and fleet operators regarding not only tyre health but also cargo load measurements and road surface conditions. The data is reportedly up to 90 percent accurate.

Lee details the core of BANF’s solution, which is built on two main components:

Tyre-Mounted Sensor (iSensor): A 3-axis accelerometer-based sensor attached (glued) inside the tyre’s inner liner, the only point of contact between the vehicle and the road.

Smart Profiler (Transmitter): Mounted on the mud flap or wheel arch and connected to the vehicle’s battery, this device wirelessly powers the sensor using magnetic resonance, gathering data on the tyre's internal and external conditions.

“Unlike standard TPMS, our system collects and analyses a comprehensive range of data points, offering real-time insights into tyre health and performance. This includes not only pressure but also factors such as temperature, tread wear and load, providing a more complete picture of the tyre’s condition,” he says.

BANF considers its unique selling point to be its advanced digitalisation and data analytics capabilities. The system empowers fleet managers, manufacturers and drivers to make proactive, data-driven decisions to enhance safety, optimise tyre performance and reduce maintenance costs. This comprehensive approach to tyre monitoring addresses the limitations of traditional TPMS, meeting the rising demand for safer, smarter and more efficient mobility solutions.

Continuous power and data collection

BANF’s technology enables continuous power supply to high-speed rotating tyres using resonant wireless power transmission. This allows the internal sensors to continuously collect data while driving, capturing 3-axis (X, Y, Z) accelerometer data to support advanced algorithm development. Additionally, BANF leverages mathematical modelling expertise to ensure high efficiency and minimal error in resonant wireless power environments.

Despite TPMS technology existing for over four decades, it still lacks widespread adoption. Why is that? Is it due to cost, awareness or maturity of the technology? Lee attributes the slow adoption of basic TPMS to limited consumer awareness and the system’s restricted functionality.

While TPMS provides basic air pressure information, it does not address other crucial aspects of tyre health, such as temperature, tread wear and load. This limited capability diminishes its perceived value, especially among consumers and manufacturers seeking comprehensive solutions.

“However, with the inevitable rise of electric vehicles (EVs) and autonomous vehicles (AVs), the demands on tyres are increasing. EVs, with their heavier batteries and higher torque, place additional stress on tyres, while AVs, designed for continuous operation, further amplify this strain. Traditional tyre monitoring methods, such as visual inspection, are inadequate for autonomous vehicles. As these trends reshape the automotive landscape, the need for advanced tyre monitoring systems that go beyond basic TPMS is growing. This shift will likely increase consumer awareness and drive the adoption of more comprehensive tyre monitoring solutions,” explains Lee.

While BANF may still be relatively unknown, the Korean start-up is already collaborating with major players like CampX by Volvo Group, Hyundai Motor Group, DHL and more than 20 other global organisations.

“Our primary target clients are fleet management companies operating commercial vehicles, particularly in the Truck and Bus Radial (TBR) segment. These clients benefit most from our advanced tyre monitoring solutions due to the significant return on investment (RoI) from optimised tyre usage, enhanced safety and reduced maintenance costs. By providing real-time insights into tyre health, we enable fleet operators to make data-driven decisions that minimise downtime and maximise efficiency. We currently produce 1,000 units monthly and are expanding our manufacturing capabilities,” shares Lee.

Plans for India and tyre safety

India, traditionally a cost-conscious market, has emerged as a major manufacturing hub and one of the fastest adopters of new technologies. In response to a question on BANF’s potential interest in India, Lee reveals:

“We are currently working with several companies in India, including major tyre manufacturers, vehicle manufacturers and last-mile fleet operators. We are supported by KISED, an arm of the Ministry of SMEs of Korea and NIPA, part of the Ministry of Science and ICT. We are actively engaging with stakeholders in the Indian innovation ecosystem and will be visiting India shortly to strengthen partnerships and explore further opportunities.”

Acknowledging India’s cost-sensitive market, Lee adds, “We are considering options for a facility setup worldwide, with India being one of our top choices.”

Road safety remains a priority for both the Indian automotive industry and the world. Despite numerous initiatives and technologies, the World Health Organisation (WHO) reports that 1.19 million lives are lost in road accidents each year. Road traffic injuries are the leading cause of death for children and young adults aged 5–29 years, with 92 percent of fatalities occurring in low- and middle-income countries.

Focus areas for tyre industry safety and efficiency

Lee identifies three key areas where the tyre industry can improve safety and efficiency:

1. Advanced Materials: Developing new tyre compounds that enhance durability and reduce rolling resistance can improve safety and energy efficiency. Lightweight, high-strength materials reduce energy loss and extend tyre life, crucial for EVs demanding lower energy consumption for longer range.

2. Intelligent Monitoring Systems: Smart sensors to monitor tyre health in real-time are increasingly essential. By tracking metrics such as pressure, temperature, tread wear and load, intelligent systems can alert drivers or fleet managers to potential issues before they escalate. This proactive approach enhances safety and fuel efficiency, as well-maintained tyres contribute to better aerodynamics and lower fuel consumption.

3. Sustainable Manufacturing: Optimising production to minimise environmental impact is crucial. Using eco-friendly materials, reducing waste and recycling tyres contributes to a more sustainable industry, aligning with global trends towards green manufacturing and supporting the energy efficiency goals of the automotive industry.

INTERVIEW: Ron Yoogun Lee

What are the upcoming key trends you see in the tyre industry?

One of the key trends in the tyre industry is the increasing emphasis on safety. As vehicles become more advanced, with a growing number of electric vehicles and autonomous vehicles entering the market, the demands placed on tyres are intensifying. EVs, for instance, have heavier loads and higher torque, which increase wear and tear on tyres, while AVs require consistent, reliable performance to operate safely around the clock. These factors are driving the need for smarter tyre solutions that go beyond traditional monitoring systems.

There is a growing demand for intelligent tyre technologies that provide real-time data on various parameters like pressure, temperature, tread wear and load. Such capabilities allow fleet operators, manufacturers and individual drivers to maintain tyre safety proactively, reduce maintenance costs and ensure optimal performance under diverse conditions. Meeting the advanced requirements of EV and AV clients is crucial, as their vehicles rely on enhanced tyre performance for safety and efficiency. As a result, the industry is moving towards digitalisation and smart sensors to address these evolving needs, marking a significant shift in tyre technology and monitoring.

What is BANF’s business plan (OE supplier), or you will also look at aftermarket opportunities?

BANF’s business plan primarily centres around building strong partnerships with Original Equipment (OE) manufacturers and OE suppliers. Our goal is to enhance tyre safety and efficiency directly at the manufacturing stage, ensuring that end customers benefit from high-quality, intelligent tyre solutions from the outset. Currently, our focus is on the commercial vehicle segment, where we see substantial demand for advanced tyre technology to improve safety, performance and operational efficiency.

That said, we also recognise the significant potential in the aftermarket sector and are actively exploring opportunities to expand into this space. The aftermarket offers us the chance to provide a wider range of products and services directly to end-users. By pursuing both OE partnerships and aftermarket avenues, we aim to deliver innovative tyre solutions that meet the evolving needs of our customers across the entire lifecycle of their vehicles.

What are the other products or areas that you would look to focus on?

Looking ahead, we still believe there is a lot can come out from tyre. We are currently developing many other advanced features to be announced soon. In a sense of product portfolio, we are looking into two-wheeler, three-wheeler market and also airplane tyres.

Comments (0)

ADD COMMENT

Link Copied!

India’s tyre recycling industry is entering a painful consolidation phase as weakening export demand, oversupply of waste tyres and worsening shipping disruptions erode profitability across the value chain. While domestic consumption continues to provide partial support, falling realisations and rising logistics costs are squeezing processors of crumb rubber, reclaimed rubber, pyrolysis oil and recovered carbon black.

India’s tyre recycling industry is entering a period of consolidation as weakening export demand, oversupply of waste tyres and mounting shipping disruptions compress margins, even as long-term demand for sustainable materials continues to strengthen.

While volumes remained broadly stable during the March quarter, profitability deteriorated sharply across much of the sector as realisations fell in both domestic and overseas markets and logistics-related costs climbed, said Tyre and Rubber Recyclers Association of India President Chetan Joshi.

“Volumes were largely stable for most of us, but margins definitely came under pressure,” Joshi said. “Realisations dropped, especially in domestic and export markets, while logistics costs and delays increased. Domestic sales supported to some extent, but overall, it was more of a margin squeeze quarter than a volume issue.”

The industry is also facing a supply-demand imbalance in waste tyres driven by slowing exports of recycled products and softer downstream demand caused partly by elevated prices of finished recycled materials.

“There is oversupply due to low demand because finished product prices are high and exports of finished recycled products have slowed down,” Joshi said. “That is putting pressure on waste tyre pricing and also on end-product prices.”

The pricing pressure is now cascading across the recycling chain, affecting processors of crumb rubber, reclaimed rubber, pyrolysis oil and recovered carbon black (rCB), which are widely used by tyre makers, rubber goods manufacturers and industrial consumers.

However, Joshi said not all segments are under equal stress. Better-quality feedstock and certified recycled materials continue to command stronger pricing and more resilient demand despite broader weakness in commodity-grade products.

“Good quality and properly segregated material are still holding value better,” he said.

India has emerged as one of the world’s largest recycling hubs for end-of-life tyres because of its large vehicle parc, abundant feedstock availability and relatively low-cost processing ecosystem.

Domestic demand for recycled rubber materials has also expanded steadily in recent years as sustainability targets gain traction among tyre makers and industrial manufacturers.

According to Joshi, domestic consumption has helped cushion the sector from the ongoing export slowdown, though it remains insufficient to fully compensate for weakening overseas demand.

“India has strong domestic consumption in crumb rubber, reclaim, pyrolysis oil and rCB, so it does give some cushion,” he said. “But honestly, domestic demand alone cannot fully replace export markets, at least in the short term. We still need healthy exports to balance the ecosystem.”

Exporters are simultaneously grappling with worsening shipping disruptions that have increased operational uncertainty across several key overseas markets.

“Shipping has become unpredictable,” Joshi said. “Transit times are longer, freight and insurance costs have increased and planning exports has become difficult.”

He added that Europe, UK, the Gulf Cooperation Council region and parts of Africa are among the most affected markets because of freight-related disruptions and sluggish demand conditions.

“Even when orders are there, execution becomes a challenge,” he said.

The impact has been particularly severe for lower-value recycled products where freight costs form a larger share of overall realisations. Higher-quality and certified materials, however, have remained comparatively stable.

“Lower-value products are affected more, while higher-quality and certified materials are relatively stable,” Joshi said.

Despite near-term pressures, the long-term demand trajectory for recycled tyre-derived materials remains positive as global tyre manufacturers accelerate sustainability initiatives and seek alternatives to increasingly expensive virgin raw materials.

“The long-term trend is very clear and recycled materials are gaining,” Joshi said. “With higher natural rubber prices and sustainability targets of tyre companies, demand for reclaimed rubber, micronised powder and rCB will increase.”

At the same time, he noted that buyers are becoming significantly more selective, shifting purchasing decisions beyond price considerations towards quality consistency, certification and compliance standards.

UNIT ECONOMICS

The tyre pyrolysis industry is witnessing a sharp improvement in margins and investment sentiment as geo-political tensions in the Middle East push up crude-linked fuel prices, creating stronger demand for tyre-derived pyrolysis oil, according to Apchemi Chief Executive Officer Suhas Dixit.

The recent conflict involving Iran has emerged as the single biggest factor influencing the sector’s performance, triggering steep price increases for tyre pyrolysis oil (TPO) and reviving expansion plans across the industry after years of compressed profitability.

Tyre pyrolysis oil prices in India have climbed dramatically in recent months, rising from about INR 35–40 per kilogramme to nearly INR 60 per kilogramme, according to Dixit, reflecting stronger demand and tighter energy market conditions linked to higher crude oil prices.

Dixit said the price increase has fuelled fresh enthusiasm among investors and operators looking to expand existing facilities or establish new projects.

The company, which positions itself as a global technology and engineering player rather than a purely domestic recycler, said overseas demand remains robust despite continuing disruptions in international shipping and trade routes.

While the conflict in the Middle East and shipping disruptions around key trade routes such as the Strait of Hormuz have raised concerns about freight costs and export uncertainty for many Indian recyclers, Dixit said Apchemi remains relatively insulated because of its global operating model.

The company is currently executing multiple large-scale international projects including three 150-tonne-per-day tyre pyrolysis facilities for clients in developed markets, according to Dixit.

Even so, Dixit acknowledged that the industry remains exposed to broader geo-political uncertainty, particularly because energy prices and shipping costs directly influence the economics of pyrolysis-derived fuels.

At the same time, he believes the current environment is creating a rare opportunity for operators to strengthen profitability after years of weak returns.

On the other hand, reclaim rubber manufacturers seem to be facing renewed uncertainty as rising raw material costs linked to geo-political tensions continue to pressure pricing and destabilise downstream demand.

“Market is a little scary right now,” said a Gujarat-based crumb rubber manufacturer. The spokesperson attributed the instability largely to the ongoing tensions in the Middle East, which have triggered higher costs across the raw material chain and pushed up prices for finished reclaim rubber products.

“Reclaim rubber manufacturers are particularly vulnerable to swings in raw material pricing because margins in the segment are often thin and highly sensitive to changes in energy, logistics and waste tyre procurement costs,” he noted.

Despite the ongoing volatility, he indicated that the broader market trajectory for the current fiscal year is unlikely to differ significantly from the previous year, suggesting that industry participants may continue to operate in a challenging but manageable environment.

PULLING THROUGH

Joshi said India continues to enjoy structural advantages because of its scale and feedstock availability but warned that the industry could lose competitiveness if it fails to improve quality consistency and formalisation.

He added that the next growth cycle in tyre recycling is likely to favour companies investing in compliance, process control, certification and value-added products rather than those competing purely on trading volumes and low-cost exports.

“The opportunity is huge, but discipline in the industry will decide who benefits,” Joshi said.

Looking ahead to FY27, Joshi expects margin recovery to remain uneven across the industry with larger and technologically stronger companies likely to outperform smaller operators focused on low-margin export trading.

For India’s recycling industry, the current downturn may ultimately accelerate a broader structural transition already underway from volume-led commodity processing towards a more formalised, quality-focused and sustainability-driven circular materials ecosystem.

Comments (0)

ADD COMMENT

Link Copied!

The Goodyear Tire & Rubber Company has announced the impending departure of Executive Vice President and Chief Financial Officer Christina Zamarro, effective 10 July. To ensure continuity, Scott Deakin has been appointed as interim CFO, assuming his duties on 1 July, just over a week prior to Zamarro’s exit.

Deakin brings over 25 years of financial and operational expertise to the role, having previously served as a public company CFO and operating executive across multiple industries. His most recent tenure was as CFO at Gypsum Management & Supply, a wholesale distributor of interior construction products, a position he held from 2019 until 2026. Concurrently, Goodyear has initiated a comprehensive external and internal search to secure a permanent successor for the top finance position.

Mark Stewart, Chief Executive Officer, said, “I want to thank Christina for her leadership and strong contributions to Goodyear during her 20 years of service, three of them as CFO. She has been a valued partner across the business, helping advance important initiatives and positioning the company for continued progress. We remain focused on executing Goodyear's operating strategy. As interim CFO, Scott is well positioned to provide continuity in the company's financial leadership and support execution of operational, transformation and capital allocation priorities.”

Comments (0)

ADD COMMENT

Link Copied!

From market leadership in single wire bead winding machines to advanced apexing technologies and integrated solutions, VIPO continues to shape the tyre manufacturing across India.

With a dominant presence across MCR, PCR, TBR and OTR segments, VIPO combines engineering precision, digital innovation and strong local support through VIPO INDIA PRIVATE LIMITED to deliver high-performance bead and apex solutions tailored to the evolving needs of the Indian tyre industry.

VIPO STRENGTHENS ITS TECHNOLOGICAL FOOTPRINT IN INDIA

India has emerged as one of the most dynamic tyre manufacturing hubs globally, demanding not only high production capacity but also consistent quality, process stability and long-term operational reliability. Rapid investments in manufacturing capabilities, combined with increasing performance expectations, are driving tyre producers to adapt more advanced and reliable technologies. In this environment, VIPO a.s. stands out as a trusted and forward-looking partner, recognised for its expertise in bead winding and bead apexing technologies.

Over the years, VIPO has built a dominant position in the Indian market, particularly in the segment of single wire bead winding machines, covering the full spectrum of tyre applications – from MCR and PCR to TBR and OTR. This strong market presence is not accidental; it is the result of long-term cooperation with leading tyre manufacturers and a deep understanding of their production challenges. The company’s success is rooted in its ability to deliver machines that ensure precise wire placement, optimised tension control and repeatable bead geometry, all essential factors influencing tyre safety, uniformity and overall performance.

VIPO’s bead winding machines are engineered with a focus on process stability and mechanical precision. Advanced control of wire feeding, tension regulation systems and optimised winding kinematics allow for consistent production even at high operating speeds. The machines are designed to minimise variation, reduce scrap rates and ensure long-term repeatability, which is critical in high-volume manufacturing environments. Flexibility is another key advantage, enabling manufacturers to adapt quickly to different bead sizes and tyre specifications without compromising efficiency.

Beyond bead winding, VIPO’s apexing solutions for TBR and OTR provide advanced process integration, enabling accurate and consistent application of apex profiles. By combining extrusion, material handling and application technologies into a unified system, VIPO ensures high process efficiency, strong bonding quality and reliable output, even in demanding production conditions. The precise control of apex geometry, temperature conditions and application pressure contributes to improved adhesion and structural integrity of the bead area, directly impacting tyre durability and performance under real operating conditions.

In addition, VIPO continuously enhances its apexing technologies by integrating auxiliary systems such as strip handling, profile guiding and application synchronisation. These elements ensure smooth process flow, eliminate inconsistencies and further reduce operator dependency. The result is a highly stable and repeatable process that meets the strict quality requirements of modern tyre production.

What truly differentiates VIPO is its ability to deliver complete, future-ready solutions. The company goes beyond machinery, offering integrated systems that include automation, digitalisation and intelligent process control. These solutions are designed to enhance productivity, reduce operator dependency and support data-driven manufacturing environments aligned with latest modern industrial principles. By implementing advanced control architectures and data acquisition systems, VIPO enables manufacturers to monitor key process parameters in real time, identify deviations early and optimise performance across the entire production line.

Digitalisation plays an increasingly important role in VIPO’s portfolio. The integration of diagnostics, condition monitoring and predictive maintenance tools allows customers to minimise unplanned downtime and improve overall equipment effectiveness (OEE). These capabilities are particularly valuable in large-scale production facilities where even small inefficiencies can lead to significant operational losses.

A crucial element of VIPO’s success in India is its strong local presence through VIPO INDIA PRIVATE LIMITED and local agency represented by POLYPLAS company. Close collaboration with customers enables continuous performance optimisation and long-term reliability of installed equipment. The local team provides end-to-end support, including service, diagnostics, installation, commissioning, operator training and ramp-up support. This hands-on approach ensures that customers achieve faster start-ups, higher efficiency and improved machine lifecycle performance.

The close proximity to customers also allows VIPO to respond quickly to operational needs, provide immediate technical assistance and adapt solutions to specific plant conditions. This level of responsiveness is highly valued in the Indian market, where production continuity and flexibility are key success factors. The cooperation extends beyond standard service activities and often evolves into long-term partnerships focused on continuous improvement and process optimisation.

VIPO’s commitment to the region is further demonstrated by its active engagement with the industry. As a lunch sponsor at the GTRC 2026 conference in Chennai, VIPO will also contribute to the technical programme, presenting its latest solutions in material stock preparation area, bead and apex manufacturing technologies. This reflects the company’s role not only as a supplier but as a partner to technological progress within the tyre manufacturing community. By sharing know-how and engaging with industry experts, VIPO actively supports the exchange of knowledge and the development of best practices across the sector.

Looking ahead, VIPO continues to invest heavily in research and development, focusing on the bead and apex solutions. The company’s R&D activities are driven by the need to respond to increasing complexity in tyre design, new material requirements and higher expectations for automation and digital integration. Key development areas include advanced automation architectures, digital process monitoring, predictive diagnostics and enhanced material processing technologies. Additional focus is placed on improving energy efficiency, reducing material waste and increasing overall process sustainability.

These innovations aim to deliver higher efficiency, improved transparency and greater operational intelligence for tyre manufacturers. By combining mechanical engineering expertise with modern digital tools, VIPO is creating solutions that are not only reliable but also adaptable to future industry requirements. The ability to integrate new functionalities and upgrade existing systems ensures long-term value for customers and protects their investment in technology.

With its combination of engineering excellence, market experience and customer-centric approach, VIPO is not only responding to the needs of the Indian tyre industry but actively shaping its future as a global BEAD and APEX equipment manufacturer. n

Comments (0)

ADD COMMENT

Link Copied!

Balkrishna Industries (BKT) has appointed Saroj Kumar Khuntia as chief financial officer with effect from June 18, following the retirement of Madhusudan Bajaj, who stepped down after attaining the age of superannuation.

The board approved Khuntia's appointment at its meeting on June 17, based on the recommendations of the nomination and remuneration committee and the audit committee.

Bajaj ceased to serve as chief financial officer and key managerial personnel at the close of business on June 17 in accordance with the company's retirement policy.

The company said his departure was not a resignation. Following his retirement, Bajaj will continue to assist the company as special adviser to the chairman and managing director.

The board recorded its appreciation for Bajaj's contribution and leadership during his tenure.

Khuntia assumes the role of chief financial officer and key managerial personnel from June 18. He will also serve as compliance officer.

A fellow chartered accountant, Khuntia has more than 24 years of experience in corporate finance, strategy, capital markets, treasury, taxation, governance and finance transformation.

He has previously worked with CG Power, the Mahindra & Mahindra Group, IBM and Hindustan Lever.

Comments (0)

ADD COMMENT

Link Copied!