With a fresh onslaught of tyres for the luxury and premium performance vehicles, CEAT furthers its positioning in the PCR segment.

CEAT, the flagship company of the RPG Group, is targeting to be amongst the top 10 tyre makers globally and is outlining an ambitious growth strategy that looks to expand its product offerings across segments and the globe.

On 19 March 2025, CEAT expanded its SportDrive tyre series with the launch of new products targeted specifically for luxury and high-performance passenger vehicles. The idea, however, goes beyond just chasing volumes. The company launched Run-Flat tyres, which withstand punctures and can be safely driven at considerable speeds for up to 80 km before needing repair. This also made CEAT the first Indian tyre maker to roll out such a product in the country.

Furthermore, it has also introduced 21-inch ZR-rated tyres that are designed to handle speeds of up to 300 kmph while also being quieter due to the CALM technology, which utilises special foam inside the tyre.

The question is, what is CEAT looking to gain, given that the Indian premium luxury car market is just a fraction of total passenger vehicle sales?

For context, last year the luxury car segment crossed the 50,000-unit sales milestone for the first time in India. In total, the premium car market saw sales of around 51,200 units in CY2024, which was about six percent higher compared to 48,500 units sold last year. This translates to just about one percent of the total passenger vehicles sales in the country. In comparison, some of the Southeast Asian markets see luxury cars compromise about 5-6 percent of the total car sales, and for markets such as Taiwan, it has reached as high as 20 percent.

CEAT, however, believes that being present in the segment is important. Lakshmi Narayanan B, Chief Marketing Officer, CEAT, told Tyre Trends, “There are two main segments. One is the world of sport SUVs, which includes the 21-inch and larger tyres. Currently, this segment is dominated by imported vehicles, making it relatively small. However, our focus is on establishing our presence for brand stature. The second segment is the luxury ecosystem, where our SportDrive tyres cater specifically to high-end vehicles. This is also where the opportunity for run-flat tyres lies. While we are launching two specific sizes, we see significant potential for expansion.”

FOCUS ON R&D

CEAT has been investing significantly towards creating new patents. For instance, in FY2024, the company cumulatively filed 171 patents and spent around INR 1.73 billion in R&D expenditure.

Coming to the recently launched products, the tyre maker has been working on them for over three years. The company’s R&D Centre in Germany and India have worked in tandem to develop world-class products that can meet the needs of the Indian as well as global markets.

“We leverage European strengths while also utilising India’s manufacturing capabilities, which creates a great combination and a significant opportunity for us. Our priority is delivering value to the customer. As we continue expanding within this particular technology, we have introduced three specific deliverables. First, we have the 21-inch ZR-rated tyre, designed for both the Indian and European markets. The German market, especially the Autobahns, requires high-speed-rated tyres, and this offering allows us to cover the entire speed rating ecosystem essential for success there. Second, we have introduced Calm Technology. This technology expands our range into the existing SportDrive and SportDrive SUV segments, which we will continue to develop over time. Third, and most importantly for India, is our run-flat tyre. Our goal is to engage with consumers and provide more relevant value. As we monitor consumer adoption, we will explore opportunities for further expansion,” stated Narayanan B.

It is important to understand, as seen in global trends, that the Indian passenger vehicle segment’s shift towards SUVs is also driving demand for bigger tyre sizes. For instance, 16-inch tyres are becoming a common sight, while demand for 17-inch and 18-inch tyres are being demanded in the aftermarket segment.

But what about the recently introduced 21-inch tyres, where the demand in India remains miniscule?

“The 21-inch tyre has significant potential in Europe, particularly on Autobahns. However, cost advantages vary by region. In a competitive market with over 100 brands per country, success depends on positioning and perceived value rather than cost alone. In Italy, for example, our brand is well regarded due to historical trust in our products,” shared Narayanan B.

ENERGY-EFFICIENT & CALM TECHNOLOGY TYRES

Pollution, energy security and sustainability are pushing industries to embrace cleaner and efficient materials, processes, production and end-products.

In the automotive industry, this translates to automakers and suppliers adopting newer technologies, chemistries and improving efficiency. Electrification of vehicles is amongst one of the newer trends being seen as a significant way to cut down on carbon emissions.

CEAT on its part had introduced EnergyDrive tyre series, which was specially designed for electric vehicles. They not only provided better energy efficiency but also lower noise.

Renji Issac, Senior VP and Head of R&D and Technology, CEAT, explained, “We started with a dedicated product range for EVs called EnergyDrive. However, we realised that, over time, tyres for EVs and internal combustion engine (ICE) vehicles would converge. We have incorporated all our learnings from EV-specific tyre development into our standard product line, ensuring that our future tyres will be suitable for both EVs and ICE vehicles. This approach reduces manufacturing complexity while providing benefits such as extended tyre life, lower noise levels and improved durability for customers.”

Narayan B added that the company sees this trend not only in passenger cars but also scooter segment, especially in India, where electric two-wheelers is seeing significant uptick. “Our EnergyRide caters to two-wheelers, passenger cars and Winenergy supports commercial trucks and buses. We are the first company to offer a complete EV-centric platform across all vehicle categories,” he said.

Vishal Pawar, Senior Vice President – Global Sales & Supply Chain Head, CEAT, revealed that the company currently has around 25 percent market share in the electric two-wheeler segment.

“In the EV ecosystem, we are a leading player, both in OE (original equipment) fitments and the replacement market. However, many consumers do not distinguish between EV and ICE tyres when replacing them. Our marketing efforts include educating mechanics about the differences and best practices for EV tyres. For instance, the Tata Nexon EV was a significant starting point for EV adoption, and now we also supply tyres for the Tata Punch EV, incorporating Calm Technology and foam-based noise reduction. This is an evolving market, and we are positioning ourselves accordingly,” said Pawar.

Right from the start, CEAT worked upon identifying potential failure modes in early development and specifically tested the Calm Technology for such conditions. Issac explained that the adhesive and foam materials have been rigorously validated to withstand extreme conditions, including high-speed driving and water exposure.

“If a tyre requires repair, only a small portion of the foam needs to be removed, and this does not impact the performance. The Calm Technology tyre offers reduction of approximately six decibels in noise, which is a significant improvement. The noise perception is not linear in a vehicle, meaning each decibel reduction translates to a notable difference in actual experience,” said Issac.

Narayanan B added that the idea was to make “these tyres as close to conventional ones as possible, ensuring ease of use for consumers. We have rigorously tested them, and they are designed to deliver tangible value without requiring special treatment from users.”

CREATING AWARENESS

In India, most of the tyre purchase decisions in the aftermarket is heavily influenced by the tyre dealer partner. CEAT too believes that there is a lack of understanding amongst customers in India when it comes to selecting the right kind of tyre for their vehicles, especially in the passenger vehicle space.

For instance, if one asks an average consumer about the speed rating of the tyre, the ideal assumption is that a tyre which fits perfectly. The tyre speed rating is denoted as T, H, V, W, Y or Z – they basically indicate that they are designed to sustain a particular speed.

The company has introduced the ZR-rated tyres that cater to the increasing demand for high-performance vehicles in India, particularly performance-oriented SUVs and sedans that require tyres capable of handling speeds above 220–240 kmph.

The SportDrive SUV tyres feature a dual-layer high-denier nylon overlay to minimise tyre growth at high speeds, enhancing stability and grip, along with a high-denier polyester fabric for durability and the ability to withstand high torque. Available in larger sizes such as 315/40ZR21, 275/45ZR21 and 285/45ZR21, these tyres cater to the super-premium segment.

They have been tested on Germany’s Autobahns and are engineered to meet global standards while being optimised for Indian driving conditions.

CEAT sees export potential in markets such as Europe and Middle East where the demand for high-performance tyres, especially in the 21-inch segment, is quite high.

GROWTH OUTLOOK

CEAT has outlined its ambition of being the second largest tyre manufacturer in the Indian passenger car radial (PCR) segment.

For this, Narayanan B shared that the company is pursuing focus on both premium as well as mass-market segments.

“Our CrossDrive, Secura SUV and Mileage X5 tyres have been well received. Success will come from balancing premium offerings like SportDrive with high-volume products that cater to the broader market,” he shared.

But what about impact of the natural rubber shortage?

Issac shared that at present India witnesses almost 500,000 metric tonnes of natural rubber shortfall and relies on import. The country has a requirement of almost 1.3 million metric tonnes of natural rubber and growing but only around 800,000 metric tonnes is currently produced domestically.

“While initiatives like the INROADS programme aim to boost domestic production, substantial benefits will only be seen post-2030. Until then, securing supply remains a priority,” added Issac.

On the other hand, Narayanan B remains upbeat on the Indian automotive industry’s growth.

“While volume growth remains uncertain, value growth is evident. People are driving more, increasing tyre demand. Despite market fluctuations, we remain focused on moving towards a leadership position in the industry,” signed off an optimistic Narayanan B.

Nokian Tyres is commemorating two significant milestones this year: the 90th anniversary of its first Hakkapeliitta winter tyre and the 40th anniversary of its renowned Ivalo Test Center. Located in Finnish Lapland, this facility, famously known as ‘White Hell’, stands as the world’s largest and most versatile winter testing environment. Since its establishment in 1986, it has been the central hub for the company’s mission to achieve global leadership in winter driving safety. What began as a remote outpost has evolved into a sophisticated, thriving epicentre for tyre development and innovation.

Operational for roughly 180 days each year from November to April, the centre capitalises on the extreme Arctic conditions to rigorously test products. Covering more than 700 hectares and situated about 235 kilometres north of the Arctic Circle, the site features a vast network exceeding 40 kilometres of specialised tracks. This includes a 700-metre-long indoor ice hall, frozen lakes and varied road surfaces designed to simulate real-world challenges. Engineers utilise a circular track for assessing lateral grip, snow-covered routes for handling and a steep hill for testing acceleration and longitudinal traction. These diverse courses allow for a comprehensive evaluation of every aspect of tyre performance under the most severe circumstances.

Annually, the company tests approximately 5,000 passenger and heavy tyres at the Ivalo facility. While it is primarily known for developing winter tyres sold across all of Nokian’s markets, its role is broader. The extreme cold conditions are also essential for testing all-season, all-weather and all-terrain tyres intended for Central Europe and North America. These cold-weather evaluations are complemented by wet and dry surface testing conducted at the company’s Hakka Ring facility in Spain and at its location in Nokia, Finland. In recent years, a significant focus of the expert work at Ivalo has been on preparing products to perform reliably in increasingly variable and changing winter weather patterns.

This intensive testing is fundamental to the development of new technologies that enhance driver safety and underpin the company’s innovative leadership. The expertise gained at Ivalo is a direct extension of Nokian Tyres’ heritage, which began with the invention of the winter tyre in 1934. This legacy was solidified two years later with the introduction of the first Hakkapeliitta tyre, a product line celebrating its 90th anniversary this year. The current generation of winter passenger tyres, including studded options like the Hakkapeliitta 10 and Hakkapeliitta LT3, as well as the non-studded Hakkapeliitta R5, are a testament to a century-long commitment to safety, honed and proven at the ‘White Hell’ facility in Lapland.

Paolo Pompei, President and CEO, Nokian Tyres, said, “The Ivalo Test Center is at the core of our expertise – the place where our practical knowledge of extreme winter conditions originates and evolves. For forty years, Ivalo has been the proving ground for many pioneering innovations, and it will continue to play a key role in our research, development and testing processes.”

Matti Suuripää Nokian Tyres Ivalo Test Facility Manager, said, “There was just a frozen lake when White Hell opened in 1986. A couple guys from the testing department came here with a trailer full of tyres and made a track or two on the ice. There wasn’t a facility, there were just winter conditions. Our test methods have been refined over the years to become more diverse. We have adapted our testing methods to account for different winter weather and more varied conditions. We work hard to develop products that make driving predictable.”

Sherif Degheidy has taken on the newly established position of Director Specialty Tires for the MEA region at Linglong Tire, effective 9 February 2026. He is now tasked with leading the strategic direction and sales efforts for the Specialty Tires division across the Middle East and Africa, reporting directly to Jeffrey Hughes, the Director for EMEA. A key aspect of his role involves collaborating closely with product development and marketing teams to position Linglong as a dominant force in the speciality tyre sector throughout these regions.

Degheidy brings a wealth of sector-specific knowledge to the company, having spent the last 12 years at Goodyear. There, he successfully managed the Speciality Tyres portfolio for the Middle East as well as East and West Africa, culminating in his role as OTR Sales Manager. His professional background also includes a period with KAL Tire, where he gained invaluable on-the-ground experience overseeing tyre operations at a gold mine in Egypt. This diverse career path has equipped him with a deep and comprehensive understanding of the industry from industrial, commercial and client perspectives. An Egyptian national, he holds a Bachelor of Science degree in Mechanical Power Engineering.

Degheidy said, "I am very much looking forward to my new role at Linglong Tire and hope to use my many years of experience in the tyre industry to achieve the ambitious goals together with my colleagues in the MEA region. Our most important task will be to optimise existing customer contacts and develop new customers and thus further strengthen our company's market position in the Middle East and Africa.”

Jeff Hughes, Director OTR EMEA, said, "We are delighted to welcome Sherif to the MEA team as Sales Director OTR. He brings a wealth of experience in the Middle East and African markets, and his early work as a site manager of a gold mine in Egypt gives him a unique perspective on how to engage customers, distributors and end users. Over the past 12 years, he has been instrumental in driving and growing a Premier manufacturer's business, and we look forward to him now doing the same for Linglong."

Marking its 55th anniversary in 2026, Tana Oy is celebrating a legacy defined by the seamless integration of human expertise and advanced technology. For more than five decades, this commitment has driven the company’s evolution in the recycling and waste management sector. Tana has consistently grown in tandem with its customers, engineering robust machines, systems and services capable of withstanding the most demanding real-world conditions. As the industry pivots towards greater efficiency and smarter resource use, this enduring philosophy ensures Tana remains a steadfast partner, poised to deliver uncompromising solutions for future challenges.

A key pillar of Tana’s strategy is the continuous expansion of its global footprint. By strengthening its international presence and local operations, the company positions itself closer to its customers. This approach allows for more integrated support, fosters deeper partnerships and enables the tailoring of solutions to meet specific regional needs, all while upholding the reliability synonymous with a global brand. The strength of this network is evidenced by thousands of machines operating worldwide and longstanding industrial partnerships, milestones that underscore Tana’s reputation as a trusted partner for operational excellence and long-term dependability.

Looking forward, innovation remains central to Tana’s mission, with a focus on solutions shaped by real-world demands. Digital tools like TanaConnect exemplify this, linking machines, data and people to optimise operations and enhance lifecycle management. Simultaneously, the latest generation of recycling machines is designed for high performance and adaptability to evolving material streams. As Tana marks this anniversary, its direction is resolute. Continued investment in its people and technologies, from digital platforms to advanced machinery, ensures it will meet the growing demand for efficient waste-to-value solutions, ready to shape the future with no time to waste.

Goodyear India Limited reported higher quarterly profit despite recognising INR 1.94 million of past service costs under India’s new labour codes, as revenue declined year on year.

Revenue from operations for the quarter ended 31 December 2025 fell to INR 606.9 million, from INR 631.7 million a year earlier. Total income was INR 611.5 million, compared with INR 636.4 million.

Profit before tax rose to INR 33.4 million, up from INR 13.3 million in the corresponding quarter last year. Net profit increased to INR 24.6m, compared with INR 9.5 million. Earnings per share were INR 10.68, against INR 4.11 a year earlier.

Total expenses declined to INR 578.2 million from INR 623.2 million. Cost of materials consumed fell to INR 221.5 million from INR 257.9 million, while purchases of stock-in-trade were INR 190.3 million, broadly in line with INR 191.1 million a year earlier. Employee benefits expense rose to INR 52.2 million from INR 44.4 million.

For the nine months to December 31 2025, revenue from operations decreased to INR 1,859.6 million from INR 2,005.4 million in the same period last year. Profit before tax rose marginally to INR 69.8 million from INR 67.9 million. Net profit was INR 51.8m, compared with INR 50.3m.

The company said it had recognised past service costs of INR 1.94 million under employee benefits expense in the quarter and nine months ended December 31 2025, following notification of the Code on Wages, 2019, the Industrial Relations Code, 2020, the Code on Social Security, 2020 and the Occupational Safety, Health and Working Conditions Code, 2020.