With a fresh onslaught of tyres for the luxury and premium performance vehicles, CEAT furthers its positioning in the PCR segment.

CEAT, the flagship company of the RPG Group, is targeting to be amongst the top 10 tyre makers globally and is outlining an ambitious growth strategy that looks to expand its product offerings across segments and the globe.

On 19 March 2025, CEAT expanded its SportDrive tyre series with the launch of new products targeted specifically for luxury and high-performance passenger vehicles. The idea, however, goes beyond just chasing volumes. The company launched Run-Flat tyres, which withstand punctures and can be safely driven at considerable speeds for up to 80 km before needing repair. This also made CEAT the first Indian tyre maker to roll out such a product in the country.

Furthermore, it has also introduced 21-inch ZR-rated tyres that are designed to handle speeds of up to 300 kmph while also being quieter due to the CALM technology, which utilises special foam inside the tyre.

The question is, what is CEAT looking to gain, given that the Indian premium luxury car market is just a fraction of total passenger vehicle sales?

For context, last year the luxury car segment crossed the 50,000-unit sales milestone for the first time in India. In total, the premium car market saw sales of around 51,200 units in CY2024, which was about six percent higher compared to 48,500 units sold last year. This translates to just about one percent of the total passenger vehicles sales in the country. In comparison, some of the Southeast Asian markets see luxury cars compromise about 5-6 percent of the total car sales, and for markets such as Taiwan, it has reached as high as 20 percent.

CEAT, however, believes that being present in the segment is important. Lakshmi Narayanan B, Chief Marketing Officer, CEAT, told Tyre Trends, “There are two main segments. One is the world of sport SUVs, which includes the 21-inch and larger tyres. Currently, this segment is dominated by imported vehicles, making it relatively small. However, our focus is on establishing our presence for brand stature. The second segment is the luxury ecosystem, where our SportDrive tyres cater specifically to high-end vehicles. This is also where the opportunity for run-flat tyres lies. While we are launching two specific sizes, we see significant potential for expansion.”

FOCUS ON R&D

CEAT has been investing significantly towards creating new patents. For instance, in FY2024, the company cumulatively filed 171 patents and spent around INR 1.73 billion in R&D expenditure.

Coming to the recently launched products, the tyre maker has been working on them for over three years. The company’s R&D Centre in Germany and India have worked in tandem to develop world-class products that can meet the needs of the Indian as well as global markets.

“We leverage European strengths while also utilising India’s manufacturing capabilities, which creates a great combination and a significant opportunity for us. Our priority is delivering value to the customer. As we continue expanding within this particular technology, we have introduced three specific deliverables. First, we have the 21-inch ZR-rated tyre, designed for both the Indian and European markets. The German market, especially the Autobahns, requires high-speed-rated tyres, and this offering allows us to cover the entire speed rating ecosystem essential for success there. Second, we have introduced Calm Technology. This technology expands our range into the existing SportDrive and SportDrive SUV segments, which we will continue to develop over time. Third, and most importantly for India, is our run-flat tyre. Our goal is to engage with consumers and provide more relevant value. As we monitor consumer adoption, we will explore opportunities for further expansion,” stated Narayanan B.

It is important to understand, as seen in global trends, that the Indian passenger vehicle segment’s shift towards SUVs is also driving demand for bigger tyre sizes. For instance, 16-inch tyres are becoming a common sight, while demand for 17-inch and 18-inch tyres are being demanded in the aftermarket segment.

But what about the recently introduced 21-inch tyres, where the demand in India remains miniscule?

“The 21-inch tyre has significant potential in Europe, particularly on Autobahns. However, cost advantages vary by region. In a competitive market with over 100 brands per country, success depends on positioning and perceived value rather than cost alone. In Italy, for example, our brand is well regarded due to historical trust in our products,” shared Narayanan B.

ENERGY-EFFICIENT & CALM TECHNOLOGY TYRES

Pollution, energy security and sustainability are pushing industries to embrace cleaner and efficient materials, processes, production and end-products.

In the automotive industry, this translates to automakers and suppliers adopting newer technologies, chemistries and improving efficiency. Electrification of vehicles is amongst one of the newer trends being seen as a significant way to cut down on carbon emissions.

CEAT on its part had introduced EnergyDrive tyre series, which was specially designed for electric vehicles. They not only provided better energy efficiency but also lower noise.

Renji Issac, Senior VP and Head of R&D and Technology, CEAT, explained, “We started with a dedicated product range for EVs called EnergyDrive. However, we realised that, over time, tyres for EVs and internal combustion engine (ICE) vehicles would converge. We have incorporated all our learnings from EV-specific tyre development into our standard product line, ensuring that our future tyres will be suitable for both EVs and ICE vehicles. This approach reduces manufacturing complexity while providing benefits such as extended tyre life, lower noise levels and improved durability for customers.”

Narayan B added that the company sees this trend not only in passenger cars but also scooter segment, especially in India, where electric two-wheelers is seeing significant uptick. “Our EnergyRide caters to two-wheelers, passenger cars and Winenergy supports commercial trucks and buses. We are the first company to offer a complete EV-centric platform across all vehicle categories,” he said.

Vishal Pawar, Senior Vice President – Global Sales & Supply Chain Head, CEAT, revealed that the company currently has around 25 percent market share in the electric two-wheeler segment.

“In the EV ecosystem, we are a leading player, both in OE (original equipment) fitments and the replacement market. However, many consumers do not distinguish between EV and ICE tyres when replacing them. Our marketing efforts include educating mechanics about the differences and best practices for EV tyres. For instance, the Tata Nexon EV was a significant starting point for EV adoption, and now we also supply tyres for the Tata Punch EV, incorporating Calm Technology and foam-based noise reduction. This is an evolving market, and we are positioning ourselves accordingly,” said Pawar.

Right from the start, CEAT worked upon identifying potential failure modes in early development and specifically tested the Calm Technology for such conditions. Issac explained that the adhesive and foam materials have been rigorously validated to withstand extreme conditions, including high-speed driving and water exposure.

“If a tyre requires repair, only a small portion of the foam needs to be removed, and this does not impact the performance. The Calm Technology tyre offers reduction of approximately six decibels in noise, which is a significant improvement. The noise perception is not linear in a vehicle, meaning each decibel reduction translates to a notable difference in actual experience,” said Issac.

Narayanan B added that the idea was to make “these tyres as close to conventional ones as possible, ensuring ease of use for consumers. We have rigorously tested them, and they are designed to deliver tangible value without requiring special treatment from users.”

CREATING AWARENESS

In India, most of the tyre purchase decisions in the aftermarket is heavily influenced by the tyre dealer partner. CEAT too believes that there is a lack of understanding amongst customers in India when it comes to selecting the right kind of tyre for their vehicles, especially in the passenger vehicle space.

For instance, if one asks an average consumer about the speed rating of the tyre, the ideal assumption is that a tyre which fits perfectly. The tyre speed rating is denoted as T, H, V, W, Y or Z – they basically indicate that they are designed to sustain a particular speed.

The company has introduced the ZR-rated tyres that cater to the increasing demand for high-performance vehicles in India, particularly performance-oriented SUVs and sedans that require tyres capable of handling speeds above 220–240 kmph.

The SportDrive SUV tyres feature a dual-layer high-denier nylon overlay to minimise tyre growth at high speeds, enhancing stability and grip, along with a high-denier polyester fabric for durability and the ability to withstand high torque. Available in larger sizes such as 315/40ZR21, 275/45ZR21 and 285/45ZR21, these tyres cater to the super-premium segment.

They have been tested on Germany’s Autobahns and are engineered to meet global standards while being optimised for Indian driving conditions.

CEAT sees export potential in markets such as Europe and Middle East where the demand for high-performance tyres, especially in the 21-inch segment, is quite high.

GROWTH OUTLOOK

CEAT has outlined its ambition of being the second largest tyre manufacturer in the Indian passenger car radial (PCR) segment.

For this, Narayanan B shared that the company is pursuing focus on both premium as well as mass-market segments.

“Our CrossDrive, Secura SUV and Mileage X5 tyres have been well received. Success will come from balancing premium offerings like SportDrive with high-volume products that cater to the broader market,” he shared.

But what about impact of the natural rubber shortage?

Issac shared that at present India witnesses almost 500,000 metric tonnes of natural rubber shortfall and relies on import. The country has a requirement of almost 1.3 million metric tonnes of natural rubber and growing but only around 800,000 metric tonnes is currently produced domestically.

“While initiatives like the INROADS programme aim to boost domestic production, substantial benefits will only be seen post-2030. Until then, securing supply remains a priority,” added Issac.

On the other hand, Narayanan B remains upbeat on the Indian automotive industry’s growth.

“While volume growth remains uncertain, value growth is evident. People are driving more, increasing tyre demand. Despite market fluctuations, we remain focused on moving towards a leadership position in the industry,” signed off an optimistic Narayanan B.

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Balkrishna Industries Ltd. (BKT) has expanded its partnerships in India’s premier men’s T20 cricket league to eight teams, adding Royal Challengers Bengaluru for the upcoming season as it seeks to strengthen its position in the country’s consumer tyre market.

The company said its BKT Tyres brand would continue as Official Tyre Partner to Kolkata Knight Riders, Sunrisers Hyderabad, Rajasthan Royals, Mumbai Indians, Gujarat Titans, Punjab Kings and Lucknow Super Giants, alongside the newly added Bengaluru franchise.

The move comes as BKT advances its entry into India’s consumer tyre segment, using the tournament as a platform to expand visibility and engage a broader customer base, including commercial operators and private vehicle owners.

The partnerships are structured as long-term arrangements, incorporating stadium branding, broadcast integrations, dealer activations and digital campaigns aimed at strengthening fan engagement.

Rajiv Poddar, JMD of BKT, said: “Partnering with sporting institutions has always been central to BKT’s philosophy of Growing Together with communities. Cricket is one of the most influential cultural forces in India, uniting people across geographies, generations and backgrounds. Our continued partnerships as the Official Tyre Partner under the BKT Tyres brand allow us to connect with audiences in a meaningful way while strengthening our presence in the tyre segment. Through this association, we will further amplify our ‘Elevate Your Drive’ campaign featuring Ranveer Singh across broadcast and digital touchpoints, bringing the campaign’s message of ambition, progress and forward momentum to millions of viewers. These collaborations reflect our commitment to building long-term relationships founded on teamwork, performance and shared aspirations.”

Venky Mysore, Chief Executive of Kolkata Knight Riders, said: “BKT Tyres is not just a partner they are a brand that shares our relentless pursuit of performance. This renewed association is a testament to the trust we have built together and the ambition we carry forward. As BKT accelerates its growth in India's consumer market, the Knight Riders brand gives them the platform, the passion, and the global scale to make that journey count. At Knight Riders Sports, we do not build partnerships for visibility alone we build them for impact. This collaboration is precisely that: two performance-driven organisations, aligned in purpose, investing in a future they intend to win together.”

Rajesh Menon, Chief Executive of Royal Challengers Bengaluru, said: “Royal Challengers Bengaluru is proud to welcome BKT Tyres as our Official Tyre Partner. At RCB, we believe in pushing boundaries, embracing ambition, and creating meaningful connections with our fans, values that closely align with BKT’s ‘Elevate Your Drive’ philosophy. Together, we aim to accelerate our shared vision of excellence, resilience, and forward momentum both on and off the field.”

K Shanmugam, Chief Executive of Sunrisers Hyderabad, said: “We are happy to continue our partnership with BKT Tyres as part of this T20 cricket league. This collaboration reflects a strong alignment of values, bringing together a shared focus on excellence, performance, and consistency. Together, we move forward with clear intent, committed to raising standards both on and off the field, while delivering a meaningful and engaging experience for fans.”

Alok Chitre, Chief Operating Officer of Rajasthan Royals, said: “We are delighted to partner with BKT Tyres for the sixth year, with a shared energy and drive for performance that continues to strengthen our association. Their commitment to sport, and cricket specifically, reflects a clear focus on the growth of the game and its fan ecosystem in India. As we advance in scale and influence, we look forward to building on this partnership in a meaningful way this year as well.”

A Mumbai Indians spokesperson said: “BKT Tyres has been a valued long-term partner of Mumbai Indians, and this continued partnership reflects a shared commitment to consistency and performance. We look forward to building on this partnership through the season.”

Colonel Arvinder Singh, Chief Operating Officer of Gujarat Titans, said: “Gujarat Titans are pleased to continue the association with BKT Tyres. Partnerships like these reflect a shared commitment to performance, consistency and long-term growth. Such collaborations provide a strong platform for teams and brands to connect with fans across the world, and we look forward to building on this association while continuing to engage meaningfully with our supporters and striving for excellence both on and off the field.”

Satish Menon, Chief Executive of Punjab Kings, said: “We are very happy to continue our journey with BKT Tyres. They have been a loyal and valued partner for the Punjab Kings over the years. Their commitment to excellence matches our ambitions, and it is always a pleasure to work with a brand that understands the pulse of the sport and its fans so well.”

Vinay Chopra, Chief Executive of RPSG Sports Private Limited, said: “At Lucknow Super Giants, we believe that strong partnerships are built on shared values of performance, resilience, and ambition. Our association with BKT Tyres reflects this synergy, as both brands are committed to pushing boundaries and consistently striving for excellence. As we gear up for another exciting season, we look forward to engaging our fans more deeply and creating meaningful experiences together through this partnership.”

BKT said its sports partnerships form part of a broader global portfolio spanning multiple disciplines, aimed at reinforcing brand visibility and consumer engagement.

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Goodyear India Limited said its board has taken note of the resignation of Abhishek Arora as Director – Human Resources, India, with effect from April 20, 2026, and approved the appointment of Vishal Dhingra as HR Director, South Asia from April 21, 2026.

Arora, who will also cease to be a senior management personnel member on April 20, 2026, resigned to explore external growth opportunities, according to the company.

The board approved Dhingra’s appointment following the recommendation of the Nomination and Remuneration Committee. He will assume the role as a senior management personnel from April 21, 2026.

Dhingra has more than 25 years of experience in human resources. He joined Goodyear in July 2020 as Director HR – India and currently serves as HR Director – ASEANZ. Prior to this, he held roles at PepsiCo, India, GlaxoSmithKline Consumer Healthcare Limited, Eicher Tractors and Ballarpur Industries Limited.

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India has concluded that imports of emulsion styrene butadiene rubber (ESBR) of the 1500 series from the European Union, Japan, South Korea, Russia and Thailand were dumped, following an anti-dumping investigation initiated in March 2025.

The Directorate General of Trade Remedies (DGTR), under the Ministry of Commerce and Industry, found that dumping margins across all subject countries were above the de minimis threshold and “significant”.

The investigation was launched after Reliance Industries Limited filed an application alleging injury from imports of the product, which is widely used in tyre manufacturing and other rubber goods. The authority determined that the application met the requirements for standing, with support from Indian Synthetic Rubber Private Limited.

The product under consideration, ESBR-1500, is primarily used in tyres due to its abrasion resistance and ageing stability. The DGTR concluded that domestically produced material is comparable to imported goods and can be used interchangeably.

The period of investigation covered October 2023 to September 2024, with injury analysis spanning four financial years. During this time, imports from the subject countries rose overall and accounted for more than 90 per cent of total imports throughout the period.

The authority found that import volumes were highest during the investigation period and had increased relative to domestic production and consumption.

Dumping margins varied by country. Imports from the European Union and Japan were found to have margins in the range of 10–20 per cent, while Russia showed higher margins of 20–30 per cent. South Korea and Thailand recorded lower ranges, generally between 0–10 per cent for cooperating producers and up to 10–20 per cent for others.

The DGTR conducted a cumulative assessment of imports, concluding that goods from the subject countries compete with each other and with domestic production in the Indian market.

On injury, the authority determined that increased imports had affected the domestic industry through price suppression and declining profitability. It noted that while demand for the product rose steadily, the domestic industry’s financial performance weakened over the same period.

The DGTR also rejected arguments that the injury was caused by internal inefficiencies or raw material volatility, stating that such fluctuations were global and not specific to India.

The authority concluded that dumped imports had caused material injury to the domestic industry, establishing a causal link between import volumes and the deterioration in financial performance.

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Fornnax Technology, a global leader in recycling equipment manufacturing, has officially brought Sushil Upadhyay on board as the new Head of its Service Department, a leadership transition that takes effect immediately. With a professional background spanning over 26 years, Upadhyay arrives with extensive experience drawn from multiple multinational corporations. Throughout his career, he has successfully managed and coordinated large, cross-functional teams comprising more than 300 professionals. Within his new capacity at Fornax, his primary focus will involve steering strategic transformations within the service domain, with the objective of optimising equipment reliability, maximising value across the lifecycle of machinery and elevating the sustained performance of the company’s worldwide installed base of industrial recycling solutions.

In the coming year, the service division under his leadership is set to concentrate on a series of clearly defined operational objectives. Key among these is the effort to curtail instances of unexpected machinery downtime by integrating both preventive and predictive maintenance approaches. The team also intends to roll out measurable performance benchmarks for service delivery, which will include tracking metrics such as speed of response, Mean Time to Repair (MTTR) and overall equipment uptime. Moreover, there will be a concerted push to reinforce the availability of spare components by optimising regional warehousing and distribution processes.

Further developments on the agenda involve the creation and delivery of well-structured training modules targeting technical expertise and workplace safety, aimed at enhancing the capabilities of service personnel. In parallel, the organisation plans to introduce digital tools designed to boost transparency in operations and enable customers to more effectively monitor service activities. These combined efforts underscore Fornnax’s commitment to evolving its service infrastructure in response to growing demands for efficiency and reliability.

Jignesh Kundaria, Director & CEO, Fornnax, said, “Our people are the true engine behind our innovation and execution. As we scale globally and expand our footprint across diverse recycling applications, cultivating a culture of excellence remains central to our strategy. In 2026, we are intensifying our focus on talent development, leadership growth and building a high-ownership, high-accountability environment that drives continuous improvement across engineering, manufacturing, and service. This will set new benchmarks in the industry, and I believe Upadhyay will play a crucial role in this journey.”

Upadhyay said, “Fornnax’s strong positioning in high-capacity shredding solutions and its commitment to sustainable recycling deeply resonated with me. The company’s engineering strength and rapid growth trajectory present a powerful opportunity to build a world-class service organisation. In an industry where machine reliability directly impacts customer profitability, service becomes a direct driver of customer success. I am excited to elevate Service from a support function to a strategic growth enabler, which is specifically focused on uptime, lifecycle value and long-term partnerships.”

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