The global tyre industry’s top manufacturers and technology suppliers met at the Tire Technology Expo 2025 in Hannover on 4-6 March to unveil technologies focused on driving sustainability, digitalisation and road safety. At the Deutsche Messe, the exhibition featured advances in tyre engineering, materials science and manufacturing technologies that will define mobility in the future.

In opening the event, expo founder Tony Robinson called on manufacturers to close the knowledge gap with consumers, highlighting how most drivers undervalue the importance of tyres in ensuring a vehicle’s safety. He mentioned that safety rests on the four small ‘footprints’ of rubber linking a car to the road, which tends to be undervalued by the general driver.

Looking to the future, Robinson saw a day when tyres contain sensors that share real-time information with other cars and roadside infrastructure. These sensors could warn drivers of dangerous road conditions like flooding or new potholes, making roads safer and avoiding crashes. He predicted that information from tyres could also feed into weather forecasting services, providing useful real-time information on road conditions.

The exhibition floor showcased innovation and high-performance solutions from more than 240 exhibitors, with Bekaert, Rockwell Automation, VMI Group, HF Group, ARP Technologies, Synthos, Nynas, Schill+Seilacher “Struktol” GmbH, Kordsa, Black Donuts and others.

SUSTAINABILITY AND MATERIAL INNOVATION TAKE CENTRE STAGE

The expo also reflected the tyre industry’s growing focus on sustainability, with manufacturers launching new materials and processes to lower environmental impact. Bekaert launched its Mega Tensile reinforcement technology, a major innovation in its Elyta range. The technology enables tyre manufacturers to produce up to 20 percent less steel and 10 percent less rubber compound in belt plies, achieving a 2-4 percent drop in rolling resistance and a huge 15-20 percent reduction in CO₂ emissions per tyre.

Kordsa introduced its REV Technologies, which are specifically tailored to electric vehicle tyres. The company’s innovations include recycled PET (rPET) cord fabric and RFID tyre tags, enabling improved lifecycle monitoring and data collection. Kordsa expects to enhance sustainability and recycling practices by combining digital identification with tyre production.

Teijin Aramid featured its Twaron para-aramid reinforcement, a material that can manufacture lighter tyres with reduced rolling resistance and eventually lower emissions.

EV AND DIGITAL INNOVATION LEAD DISCUSSIONS

As the electric vehicle (EV) market grows, tyre makers focus on creating solutions specific to the special needs of EVs and autonomous vehicles. Continental Tires unveiled an overall sustainability strategy, emphasising the environmental impact of tyres throughout their life cycle. The firm detailed plans to incorporate more sustainable raw materials, minimise waste during production and enhance tyre durability.

Michelin’s Director of Standards and Regulations for Connected Mobility, Claire Fioretti, outlined the company’s efforts around Digital Product Passports (DPP), a major initiative within the (ESPR). The regulation, enacted in 2024, aims to increase supply chain transparency by mandating that products carry a permanent, readable identifier usable throughout their life cycle. Michelin is already testing the programme in various industries, such as textiles, electronics and automotive components, with the cooperation of French, German and Swedish stakeholders.

The ESPR system, Fioretti characterised as an ‘ambitious information system’, will enable the maker, the recycler and the buyer to make environmentally informed decisions. She stressed that the movement is not so much about compliance as a transition towards the principles of the circular economy. By 2027, by the time broad adoption of the ESPR sets in, product design may improve, recycling efficiency will be elevated and buyers’ confidence will be boosted in second-hand markets.

MANUFACTURING INNOVATION AND AI TECHNOLOGY

The event showcased the latest digital manufacturing solutions to enhance efficiency, lower waste and better quality control. Rockwell Automation launched AI-driven tools to optimise tyre production, including digital thread technologies for tracking data without interruption through various manufacturing processes.

Black Donuts launched its Digital Twin Tyre Plant Simulation, a cutting-edge real-time virtual modelling tool that aids manufacturers in minimising downtime and optimising production. The company’s methodology involves end-to-end finite element analysis, enabling accurate tyre performance simulations before production.

HF dominated the manufacturing technology market with its state-of-the-art electric tyre curing presses. The company illustrated how its new electric curing technology could be applied to new and retrofit installations to minimise energy consumption and enhance process efficiency. Fischer TireTech exhibited computerised cord-cutting lines and premium extrusion technologies aimed at increasing accuracy in tyre production.

Uzer Makina launched a high-end electric tyre curing press focused on energy efficiency and precision production. ARP Technologies showcased its Electromagnetic Heating (EMH) curing system, a more energy-efficient curing process, alongside an artificial intelligence-based inspection machine that can spot tiny defects with great accuracy.

KraussMaffei featured its multiplex extrusion technology, which enhances first-time production quality and eliminates material bleeding during tyre formation. The company showed a new head clamping technology that maximises channel cleaning effectiveness, further expanding the limits of green manufacturing.

REGULATORY DEVELOPMENTS AND ENVIRONMENTAL CONSIDERATIONS

Regulatory matters were on the agenda at the expo, with leading experts discussing the changing scene for tyre production and green compliance. Adam McCarthy, Secretary General of the European Tyre and Rubber Manufacturers’ Association (ETRMA), gave a definitive overview of recent European Commission regulatory interventions impacting the sector.

A specific session on Tyre and Road Wear Particles (TRWP) collaborated with industry experts from Bridgestone, Continental and Michelin, as well as leading research institutions, to address the implications of future Euro 7 regulations. It was centred around reducing tyre wear’s environmental footprint without compromising performance levels.

FUTURE OUTLOOK AND INDUSTRY COLLABORATION

During the three-day conference, experts worldwide exchanged information, delved into future technologies and worked on crafting the mobility of the future. The event highlighted reducing carbon footprint, improving safety and customising solutions for future electric and self-driving cars.

The next edition will be held on 3 and 4 March 2026.

TIRE TECHNOLOGY INTERNATIONAL AWARDS FOR INNOVATION AND EXCELLENCE

A key highlight of the event was the prestigious Tire Technology International Awards for Innovation and Excellence 2025. Recognising achievements across 12 categories, the awards celebrate the latest advancements in tyre technology, progress towards a more sustainable industry and the outstanding contributions of individuals driving innovation. This year’s winners are as follows:

Goodyear bagged Environmental Achievement of the Year – Tire Design for its ElectricDrive Sustainable- Material (EDS) tyre.

Continental was awarded the Environmental Achievement of the Year – Manufacturing award for its CO2-neutral tyre production at the Lousado plant in Portugal.

Nokian Tyres won the Environmental Achievement – Industry Contribution award for its inauguration of the world’s first full-scale tyre factory with zero CO₂ emissions in Oradea, Romania.

Bekaert received the Materials Innovation of the Year award for its next-generation reinforcement solution, Mega Tensile.

Sumitomo Rubber Industries won the R&D Breakthrough of the Year award for its Active Tread technology.

VMI was awarded for Tire Manufacturing Innovation of the Year award for its integrated quality monitoring for the MAXX and MILEXX platforms.

ARP Technologies was selected as Industry Supplier of the Year for its many innovations in the tyre curing sector.

Bridgestone bagged Tire Concept of the Year for its Lunar concept tyre.

Michelin was awarded Tire of the Year for its Primacy 5 tyre.

Continental won the Tire Manufacturer of the Year award for the fourth time, acknowledging the scale and breadth of the company’s achievements over the last year.

Two further awards were also given for individual achievements in the industry:

Katerina Filzer, a PhD student at Twente University in the Netherlands, was awarded the 2025 Young Scientist Award for her presentation, ‘An Innovative  Method to Incorporate a Devulcanization Aid into Rubber’.

Anke Blume, head of elastomer technology and engineering at the University of Twente, received the Lifetime Achievement Award for her outstanding contributions to the tyre industry.

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Mahatma Gandhi University’s School of Polymer Science and Technology has announced the opening of admissions for its Executive M.Tech programme in Polymer Engineering and Nanotechnology for the 2026–27 academic year, targeting working professionals and industry-sponsored candidates seeking advanced technical specialisation.

The programme will be conducted at the Convergence Academia Complex, located on the second floor of the university campus at Priyadarshini Hills, P.O. Kottayam, Kerala. The university, which is graded as a Category 1 autonomous institution by the University Grants Commission (UGC), is positioning the course as an industry-aligned offering designed to bridge academic research and industrial application.

Admissions are currently open, with the last date for submitting applications set as 30 April  2026.

Designed For Industry Professionals

The Executive M.Tech programme is tailored specifically for working professionals, reflecting the growing demand for flexible, advanced education pathways within technical industries. Sponsored candidates from organisations, as well as direct applicants with relevant professional experience, are eligible to apply.

Candidates must hold either an M.Sc. or B.Tech degree in relevant science or engineering disciplines. While preference will be given to employed candidates, others may also be considered subject to seat availability.

The programme offers a total of 24 seats, including 20 allocated for Indian candidates and four reserved for international applicants, signalling the university’s intent to attract a diverse cohort.

Interdisciplinary Focus

The curriculum emphasises an interdisciplinary approach, combining Polymer Engineering, Nanotechnology and Materials Science. This structure reflects broader shifts within manufacturing and materials industries, where cross-domain expertise is increasingly critical.

Courses will be delivered by a mix of academic faculty and industry practitioners, ensuring exposure to both theoretical frameworks and real-world applications. The university highlights that this dual approach is aimed at equipping professionals with practical insights alongside advanced technical knowledge.

Programme Highlights

Among the key features of the course are its focus on industry relevance and its alignment with evolving technological demands. The programme is structured to support professionals in enhancing their capabilities without stepping away from their careers.

The university notes that the course is particularly suited to those looking to deepen expertise in polymer science and nanotechnology while remaining engaged in industrial roles.

Application Process

Applications for the programme must be submitted online via the official application form:
https://forms.gle/yfTeeevAVLzmuK8P9

Prospective candidates can access additional information through the School of Polymer Science and Technology’s website at spst.mgu.ac.in.

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TVS Srichakra Limited has assumed contractual rights and obligations from its US subsidiary under an agreement with Bristol Motor Speedway LLC.

The Madurai-based company said in a regulatory filing that it executed an assignment and assumption agreement on April 10, 2026 with Super Grip Corporation and Bristol Motor Speedway. Under the arrangement, TVS Srichakra takes over all rights, duties and obligations previously held by Super Grip Corporation under a suite licence agreement dated February 16, 2024 and a sponsorship agreement dated April 5, 2024.

The company will pay USD 1,033,250 in instalments over the remaining term of the agreements. No consideration is payable to Super Grip Corporation for the transfer.

The original terms of the licence and sponsorship agreements remain unchanged, and the arrangements are set to run until December 31, 2028.

TVS Srichakra said the move was intended to enhance the visibility and reach of its brands in global markets.

Super Grip Corporation is a wholly owned subsidiary of the company, while Bristol Motor Speedway is an unrelated third party. The assignment between TVS Srichakra and Super Grip Corporation qualifies as a related party transaction and has been conducted on an arm’s length basis.

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Autopromotec has officially confirmed a new management structure, appointing Dr Enrica Lazzarini as Chief Executive Officer and Dr Guido Gambassi as Chief Strategy Officer. The decision, confirmed by the Board of Directors, reflects a strategy focused on leadership continuity by promoting experienced and respected internal figures already well established in the automotive equipment and aftermarket sector. The new leadership roles take effect from May 2026.

Under the new organizational chart, Dr Lazzarini was named Secretary General of AICA, the Italian Association of Automotive Equipment Manufacturers, on 5 March 2026. AICA jointly owns the Autopromotec trade fair with AIRP, the Italian Association of Tyre Retreaders. The next edition of the biennial exhibition is scheduled to take place from 26 to 29 May 2027, at the BolognaFiere exhibition centre.

Dr Gambassi now adds the CSO role to his existing responsibilities, which include serving as CEO of EditProm, the publisher of Pneurama magazine, as well as Secretary General of both AIRP and Federpneus, the National Association of Specialist Tyre Retailers. Federpneus operates its training workshop at the Casa Autopromotec headquarters.

The outgoing CEO and former AICA Secretary General, Renzo Servadei, who stepped down for personal reasons, has fully endorsed the new appointments. He has pledged his support for the upcoming 2027 edition to ensure strategic and organisational continuity across all entities responsible for the fair.

Dr Lazzarini said, “I welcome this new challenge with great enthusiasm and am honoured by the trust placed in me. Coordinating the next edition of Autopromotec will undoubtedly be stimulating, and I am certain that with the support of this team, which has been well-established for years, we will organise an event that lives up to the expectations of our exhibitors and visitors. The automotive sector is today increasingly characterised by structural and extremely dynamic innovations, which require the ability to react and analyse. Changes are happening so rapidly that it is now essential and fundamental to see and experience all the innovations first-hand, an opportunity that arises exclusively at events such as those made possible by Autopromotec.”

Dr Gambassi said, “What makes Autopromotec the most specialised trade fair in the sector is its ability to integrate innovations and market trends, thanks to its unique nature. Having a membership base and hosting so many organisations embedded within the fabric of the sector within its premises ensures that Autopromotec continues to be an international benchmark.”

Servadei said, “It is with great emotion and deep gratitude that I step down from both roles I have held to date, confident that the new management team at Autopromotec will carry forward the traditions that make our event unique whilst incorporating all the innovations the future holds. I am delighted that internal staff have been promoted, bringing with them their wealth of connections and relationships, which are our greatest asset: the ability to identify, understand and develop the needs of our exhibitors.”

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The Goodyear Tire & Rubber Company has appointed Travis Parman as its new Chief Communications Officer. Parman will report directly to Chief Executive Officer and President Mark Stewart as part of the executive leadership team.

In his new role, Parman is tasked with leading all global communications functions, which encompass media relations, associate communications and corporate reputation management. A key priority will be articulating Goodyear’s ongoing transformation journey and supporting the broader business strategy as the company pursues its vision of becoming number one in tyres and service.

Parman brings extensive experience from senior communications roles at major organisations, including Nissan Motor Corporation, General Motors, Renault Group, Ally Bank and most recently PMI U.S. His background includes guiding companies through complex changes and helping leadership teams connect strategic objectives with operational performance.

Stewart said, "Travis brings deep experience leading communications for complex, global organisations, which will help us engage both internal and external audiences as we share our story – building on the momentum of Goodyear Forward with a continued focus on operational excellence, delivering products that meet customer needs and driving sustainable growth. The communications function is critical to aligning our vision, core values and shared global objectives while building and protecting Goodyear's reputation and market positioning."

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