The global tyre industry’s top manufacturers and technology suppliers met at the Tire Technology Expo 2025 in Hannover on 4-6 March to unveil technologies focused on driving sustainability, digitalisation and road safety. At the Deutsche Messe, the exhibition featured advances in tyre engineering, materials science and manufacturing technologies that will define mobility in the future.

In opening the event, expo founder Tony Robinson called on manufacturers to close the knowledge gap with consumers, highlighting how most drivers undervalue the importance of tyres in ensuring a vehicle’s safety. He mentioned that safety rests on the four small ‘footprints’ of rubber linking a car to the road, which tends to be undervalued by the general driver.

Looking to the future, Robinson saw a day when tyres contain sensors that share real-time information with other cars and roadside infrastructure. These sensors could warn drivers of dangerous road conditions like flooding or new potholes, making roads safer and avoiding crashes. He predicted that information from tyres could also feed into weather forecasting services, providing useful real-time information on road conditions.

The exhibition floor showcased innovation and high-performance solutions from more than 240 exhibitors, with Bekaert, Rockwell Automation, VMI Group, HF Group, ARP Technologies, Synthos, Nynas, Schill+Seilacher “Struktol” GmbH, Kordsa, Black Donuts and others.

SUSTAINABILITY AND MATERIAL INNOVATION TAKE CENTRE STAGE

The expo also reflected the tyre industry’s growing focus on sustainability, with manufacturers launching new materials and processes to lower environmental impact. Bekaert launched its Mega Tensile reinforcement technology, a major innovation in its Elyta range. The technology enables tyre manufacturers to produce up to 20 percent less steel and 10 percent less rubber compound in belt plies, achieving a 2-4 percent drop in rolling resistance and a huge 15-20 percent reduction in CO₂ emissions per tyre.

Kordsa introduced its REV Technologies, which are specifically tailored to electric vehicle tyres. The company’s innovations include recycled PET (rPET) cord fabric and RFID tyre tags, enabling improved lifecycle monitoring and data collection. Kordsa expects to enhance sustainability and recycling practices by combining digital identification with tyre production.

Teijin Aramid featured its Twaron para-aramid reinforcement, a material that can manufacture lighter tyres with reduced rolling resistance and eventually lower emissions.

EV AND DIGITAL INNOVATION LEAD DISCUSSIONS

As the electric vehicle (EV) market grows, tyre makers focus on creating solutions specific to the special needs of EVs and autonomous vehicles. Continental Tires unveiled an overall sustainability strategy, emphasising the environmental impact of tyres throughout their life cycle. The firm detailed plans to incorporate more sustainable raw materials, minimise waste during production and enhance tyre durability.

Michelin’s Director of Standards and Regulations for Connected Mobility, Claire Fioretti, outlined the company’s efforts around Digital Product Passports (DPP), a major initiative within the (ESPR). The regulation, enacted in 2024, aims to increase supply chain transparency by mandating that products carry a permanent, readable identifier usable throughout their life cycle. Michelin is already testing the programme in various industries, such as textiles, electronics and automotive components, with the cooperation of French, German and Swedish stakeholders.

The ESPR system, Fioretti characterised as an ‘ambitious information system’, will enable the maker, the recycler and the buyer to make environmentally informed decisions. She stressed that the movement is not so much about compliance as a transition towards the principles of the circular economy. By 2027, by the time broad adoption of the ESPR sets in, product design may improve, recycling efficiency will be elevated and buyers’ confidence will be boosted in second-hand markets.

MANUFACTURING INNOVATION AND AI TECHNOLOGY

The event showcased the latest digital manufacturing solutions to enhance efficiency, lower waste and better quality control. Rockwell Automation launched AI-driven tools to optimise tyre production, including digital thread technologies for tracking data without interruption through various manufacturing processes.

Black Donuts launched its Digital Twin Tyre Plant Simulation, a cutting-edge real-time virtual modelling tool that aids manufacturers in minimising downtime and optimising production. The company’s methodology involves end-to-end finite element analysis, enabling accurate tyre performance simulations before production.

HF dominated the manufacturing technology market with its state-of-the-art electric tyre curing presses. The company illustrated how its new electric curing technology could be applied to new and retrofit installations to minimise energy consumption and enhance process efficiency. Fischer TireTech exhibited computerised cord-cutting lines and premium extrusion technologies aimed at increasing accuracy in tyre production.

Uzer Makina launched a high-end electric tyre curing press focused on energy efficiency and precision production. ARP Technologies showcased its Electromagnetic Heating (EMH) curing system, a more energy-efficient curing process, alongside an artificial intelligence-based inspection machine that can spot tiny defects with great accuracy.

KraussMaffei featured its multiplex extrusion technology, which enhances first-time production quality and eliminates material bleeding during tyre formation. The company showed a new head clamping technology that maximises channel cleaning effectiveness, further expanding the limits of green manufacturing.

REGULATORY DEVELOPMENTS AND ENVIRONMENTAL CONSIDERATIONS

Regulatory matters were on the agenda at the expo, with leading experts discussing the changing scene for tyre production and green compliance. Adam McCarthy, Secretary General of the European Tyre and Rubber Manufacturers’ Association (ETRMA), gave a definitive overview of recent European Commission regulatory interventions impacting the sector.

A specific session on Tyre and Road Wear Particles (TRWP) collaborated with industry experts from Bridgestone, Continental and Michelin, as well as leading research institutions, to address the implications of future Euro 7 regulations. It was centred around reducing tyre wear’s environmental footprint without compromising performance levels.

FUTURE OUTLOOK AND INDUSTRY COLLABORATION

During the three-day conference, experts worldwide exchanged information, delved into future technologies and worked on crafting the mobility of the future. The event highlighted reducing carbon footprint, improving safety and customising solutions for future electric and self-driving cars.

The next edition will be held on 3 and 4 March 2026.

TIRE TECHNOLOGY INTERNATIONAL AWARDS FOR INNOVATION AND EXCELLENCE

A key highlight of the event was the prestigious Tire Technology International Awards for Innovation and Excellence 2025. Recognising achievements across 12 categories, the awards celebrate the latest advancements in tyre technology, progress towards a more sustainable industry and the outstanding contributions of individuals driving innovation. This year’s winners are as follows:

Goodyear bagged Environmental Achievement of the Year – Tire Design for its ElectricDrive Sustainable- Material (EDS) tyre.

Continental was awarded the Environmental Achievement of the Year – Manufacturing award for its CO2-neutral tyre production at the Lousado plant in Portugal.

Nokian Tyres won the Environmental Achievement – Industry Contribution award for its inauguration of the world’s first full-scale tyre factory with zero CO₂ emissions in Oradea, Romania.

Bekaert received the Materials Innovation of the Year award for its next-generation reinforcement solution, Mega Tensile.

Sumitomo Rubber Industries won the R&D Breakthrough of the Year award for its Active Tread technology.

VMI was awarded for Tire Manufacturing Innovation of the Year award for its integrated quality monitoring for the MAXX and MILEXX platforms.

ARP Technologies was selected as Industry Supplier of the Year for its many innovations in the tyre curing sector.

Bridgestone bagged Tire Concept of the Year for its Lunar concept tyre.

Michelin was awarded Tire of the Year for its Primacy 5 tyre.

Continental won the Tire Manufacturer of the Year award for the fourth time, acknowledging the scale and breadth of the company’s achievements over the last year.

Two further awards were also given for individual achievements in the industry:

Katerina Filzer, a PhD student at Twente University in the Netherlands, was awarded the 2025 Young Scientist Award for her presentation, ‘An Innovative  Method to Incorporate a Devulcanization Aid into Rubber’.

Anke Blume, head of elastomer technology and engineering at the University of Twente, received the Lifetime Achievement Award for her outstanding contributions to the tyre industry.

Black Swan Graphene Inc. (Black Swan) has appointed Jobin George as Technical Sales Manager for the Europe, Middle East and Africa (EMEA) region with immediate effect. This significant move, which supports Black Swan's worldwide commercial team as it promotes adoption of its graphene-enhanced products, follows Dan Roadcap’s appointment as Head of Technical Sales and Business Development.

George has an MBA from ICFAI University in India, a Post Graduate Diploma from the Central Institute of Petrochemical Engineering and Technology in India and a Bachelor of Science in Chemistry from Mahatma Gandhi University, India. He brings with him more than 20 years of global expertise in project management, business development and technical sales. George has had positions at Sands International Plastics and Sojitz Corporation in the United Arab Emirates, as well as Aquapak Polymers and H-Pack Global Ltd.

Simon Marcotte, President and Chief Executive Officer, Black Swan Graphene, said, “The addition of Jobin to our commercial team marks another important milestone in our global expansion strategy. His international experience, particularly in the EMEA region, and his proven ability to translate technical capability into commercial success make him an ideal fit as we continue scaling our graphene business.”

George said, “Black Swan is positioned at the forefront of advanced materials innovation. The opportunity to contribute to the adoption of such a transformative technology across the EMEA region is tremendously exciting. I look forward to engaging with our existing customers and partners, along with exploring opportunities for new clients as well, to showcase the performance and value of Black Swan’s graphene solutions.”

The Tire Recycling Foundation (TRF), a joint initiative led by the U.S. Tire Manufacturers Association (USTMA) and the Tire Industry Association (TIA), has appointed Stephanie Mull as its Executive Director.

Mull will spearhead the organisation's initiatives to promote innovation and invest in the circular tyre economy, expand the market for end-of-life tyres and support studies to fill in the gaps in the sustainability and tyre recycling supply chain in her new role at TRF. Mull brings a wealth of experience in the sustainability field and a broad understanding of fleet management and decarbonisation, including converting fleets to electric and alternative fuel vehicles. In her role as PepsiCo's Sustainability Senior Manager, she oversaw major electrification projects, obtained grant money and spearheaded efforts to lower Scope 1 and Scope 2 emissions throughout Pepsi and Frito-Lay's North American fleets. Mull oversaw the local government's efforts to upgrade municipal vehicles to greener technology and volunteered to help the Red Cross electrify its fleet.

Anne Forristall Luke, TRF Board President, said, “Stephanie Mull brings the passion, in-depth expertise and history of excellence that will drive TRF and its partners to achieve critical tyre recycling and reclamation milestones. We are thrilled to have her join the Foundation as we advance tyre sustainability while tackling the challenges and opportunities ahead.”

Mull said, “I’m honoured to join the Tire Recycling Foundation and support its sustainability mission to achieve 100 percent end-of-life tyre circularity. TRF is a vital nexus of expertise and leadership, and I look forward to working with all stakeholders in developing tyre recycling solutions that pave the way for a more sustainable future.” 

The Tire Recycling Foundation is dedicated to achieving 100 percent circularity for end-of-life tires by advancing innovation, building partnerships and supporting scalable recycling and reclamation solutions. Consisting of 15 global industry leaders with expertise in the manufacturing, recycling and transportation industries, TRF’s Board primarily focuses on the acceleration and adoption of emerging end-of-life tyre market technologies like rubber-modified asphalt (RMA).

KENDA Europe has announced plans to expand its speciality business operations across Germany, Austria, and Switzerland (DACH region), with implementation set to begin in June 2025.

Following its recent strategic realignment revealed at The Tire Cologne 2024, the company will establish a dedicated stock facility near Hamburg to supply specialty products directly to regional distributors.

“This is a natural and strategic development driven by our commitment to being closer to our customers. In a partnership, being there matters, and our goal is to be present, accessible, and supportive of our customers. Strengthening our presence in the DACH region is about more than logistics; it’s about empowering our distributors and creating the conditions for long-term mutual growth,” said Christian de Wit, Sales Director of KENDA Europe Specialty.

The initiative will initially focus on specialty products, including trailer tyres, turf, small industrial and agricultural vehicles, ATV and UTVS, and forklifts. The company plans to eventually transform KENDA GmbH into a central European warehouse for specialty products, with potential future expansion to include additional product lines such as powersports.

The company indicated it would share further details with partners as the June launch approaches.

The 14th edition of TyreXpo Asia, held from 12 to 14 March 2025 at the Sands Expo and Convention Centre in Singapore, took the event to a new high. Organised by Informa Markets, the top-tier event boasted more than 250 participants and more than 6,000 industry experts from over 90 countries and established itself firmly as one of the prominent events for the world’s tyre, automotive repair and maintenance businesses.

CENTRAL POINT OF INDUSTRY INNOVATION AND NETWORKING

TyreXpo Asia 2025 was a vast platform to showcase the most recent developments in tyres, car repair equipment, tools, parts and accessories. The exhibition grounds had innovative start-ups, established companies and industry leaders who unveiled ground-breaking technologies transforming the world tyre business. Visitors had the opportunity to experience these innovations firsthand, see the latest trends and stay ahead in a competitive business.

The significance of the event was driven by its host city’s prime position in Southeast Asia’s auto cluster leader Singapore. World-class infrastructure and access ensured that world-class international buyers, together with regional players, found the platform the ideal one-stop shop. The event was a resounding success at its last staging with near 5,000 executives from 91 countries represented, and it was addressing every aspect of the tyre, vehicle and related industries. This year, the organisers saw an even larger response, which shows how more and more important the Asia-Pacific region is to the global tyre market.

EXHIBITION HIGHLIGHTS AND PARTICIPATING BRANDS

The gigantic 15,000 square metre exhibition space hosted over 500 international tyre firms, including renowned entities such as Alves Bandeira, American Pacific Industries, Davanti, Deestone, Evergreen, Guizhou Tyre Co. Ltd., Hubei Aulice Tyre Co. Ltd., JGL Worldwide, LingLong Tire, Max Rubber, Momo Tires, Nexen Corp, Ozka, Petlas, Prinx Chengshan, Stamford Tyres, Tercelo, Transamerica, Roadone, Armour, Yongsheng, Wholesale Tire Distributors, ZC Rubber and Zodo Tire.

These exhibitors presented a great variety of products, ranging from passenger car radial tyres to truck, bus and off-the-road tyres, tyre accessories and maintenance tools. The event provided the participants with a complete overview of the latest products and services that supply the market, enabling business development and collaboration between manufacturers, distributors and inventors.

CONFERENCE PROGRAMMES AND KNOWLEDGE SHARING

In addition to the exhibition, TyreXpo Asia 2025 also featured a robust conference programme designed to facilitate knowledge sharing and industry information. The Tyre Technical Seminar delved into tyre technology advancements and industry innovations, closing the knowledge gap in downstream technicalities with dedicated tracks. The Tyre Business Forum also featured sessions on market trends, sustainability, digitalisation and mobility’s future.

These sessions provided attendees valuable information on the rapidly evolving tyre manufacturing and design developments. The experts discussed advances in artificial intelligence, 3D printing and new material sciences that were transforming tyre performance. The event was centred on enabling industry participants to gain the necessary knowledge to remain ahead of the change and take advantage of the new opportunities.

NETWORKING OPPORTUNITIES AND BUSINESS MATCHING

TyreXpo Asia 2025 placed a major emphasis on forging genuine connections in the global tyre industry. Networking sessions were a part of the event that helped bring together distributors, manufacturers, retailers and innovators, allowing them to exchange knowledge and form strategic partnerships. A business matching platform powered by AI was available through web and mobile app, simplifying meetings and maximising business interaction before and during the show.

The Hosted Buyer Programme was also an element, welcoming 120 international hosted buyers, from fleet managers to purchasing directors, wholesalers and distributors, to meet with key decision-makers. The programme supported buyers by pre-paying travel expenses, ensuring a hassle-free and affordable experience that fostered business growth and collaboration.

COMMITMENT TO SUSTAINABILITY AND SOCIAL RESPONSIBILITY

TyreXpo Asia 2025 demonstrated its dedication to corporate social responsibility with activities, such as the Flip Tyre Challenge, for the benefit of the Singapore Children’s Society. The activity was not only to highlight endurance and strength but also to build community. For every SGD10 collected per tyre flip, the people involved were supporting the Singapore Children’s Society directly, further making the event about doing good beyond the industry.

Sustainability was a recurring theme throughout the event, with recycling, equipment and retreading being addressed. The recycling sector witnessed positive interest, with Eldan Recycling and Gradeall experiencing high interest in their products, reflecting the growing demand for recycling and waste management in the region. With the sector under pressure to be more sustainable, TyreXpo Asia 2025 aimed to provide a comprehensive platform for addressing these pressing issues.