The global tyre industry’s top manufacturers and technology suppliers met at the Tire Technology Expo 2025 in Hannover on 4-6 March to unveil technologies focused on driving sustainability, digitalisation and road safety. At the Deutsche Messe, the exhibition featured advances in tyre engineering, materials science and manufacturing technologies that will define mobility in the future.

In opening the event, expo founder Tony Robinson called on manufacturers to close the knowledge gap with consumers, highlighting how most drivers undervalue the importance of tyres in ensuring a vehicle’s safety. He mentioned that safety rests on the four small ‘footprints’ of rubber linking a car to the road, which tends to be undervalued by the general driver.

Looking to the future, Robinson saw a day when tyres contain sensors that share real-time information with other cars and roadside infrastructure. These sensors could warn drivers of dangerous road conditions like flooding or new potholes, making roads safer and avoiding crashes. He predicted that information from tyres could also feed into weather forecasting services, providing useful real-time information on road conditions.

The exhibition floor showcased innovation and high-performance solutions from more than 240 exhibitors, with Bekaert, Rockwell Automation, VMI Group, HF Group, ARP Technologies, Synthos, Nynas, Schill+Seilacher “Struktol” GmbH, Kordsa, Black Donuts and others.

SUSTAINABILITY AND MATERIAL INNOVATION TAKE CENTRE STAGE

The expo also reflected the tyre industry’s growing focus on sustainability, with manufacturers launching new materials and processes to lower environmental impact. Bekaert launched its Mega Tensile reinforcement technology, a major innovation in its Elyta range. The technology enables tyre manufacturers to produce up to 20 percent less steel and 10 percent less rubber compound in belt plies, achieving a 2-4 percent drop in rolling resistance and a huge 15-20 percent reduction in CO₂ emissions per tyre.

Kordsa introduced its REV Technologies, which are specifically tailored to electric vehicle tyres. The company’s innovations include recycled PET (rPET) cord fabric and RFID tyre tags, enabling improved lifecycle monitoring and data collection. Kordsa expects to enhance sustainability and recycling practices by combining digital identification with tyre production.

Teijin Aramid featured its Twaron para-aramid reinforcement, a material that can manufacture lighter tyres with reduced rolling resistance and eventually lower emissions.

EV AND DIGITAL INNOVATION LEAD DISCUSSIONS

As the electric vehicle (EV) market grows, tyre makers focus on creating solutions specific to the special needs of EVs and autonomous vehicles. Continental Tires unveiled an overall sustainability strategy, emphasising the environmental impact of tyres throughout their life cycle. The firm detailed plans to incorporate more sustainable raw materials, minimise waste during production and enhance tyre durability.

Michelin’s Director of Standards and Regulations for Connected Mobility, Claire Fioretti, outlined the company’s efforts around Digital Product Passports (DPP), a major initiative within the (ESPR). The regulation, enacted in 2024, aims to increase supply chain transparency by mandating that products carry a permanent, readable identifier usable throughout their life cycle. Michelin is already testing the programme in various industries, such as textiles, electronics and automotive components, with the cooperation of French, German and Swedish stakeholders.

The ESPR system, Fioretti characterised as an ‘ambitious information system’, will enable the maker, the recycler and the buyer to make environmentally informed decisions. She stressed that the movement is not so much about compliance as a transition towards the principles of the circular economy. By 2027, by the time broad adoption of the ESPR sets in, product design may improve, recycling efficiency will be elevated and buyers’ confidence will be boosted in second-hand markets.

MANUFACTURING INNOVATION AND AI TECHNOLOGY

The event showcased the latest digital manufacturing solutions to enhance efficiency, lower waste and better quality control. Rockwell Automation launched AI-driven tools to optimise tyre production, including digital thread technologies for tracking data without interruption through various manufacturing processes.

Black Donuts launched its Digital Twin Tyre Plant Simulation, a cutting-edge real-time virtual modelling tool that aids manufacturers in minimising downtime and optimising production. The company’s methodology involves end-to-end finite element analysis, enabling accurate tyre performance simulations before production.

HF dominated the manufacturing technology market with its state-of-the-art electric tyre curing presses. The company illustrated how its new electric curing technology could be applied to new and retrofit installations to minimise energy consumption and enhance process efficiency. Fischer TireTech exhibited computerised cord-cutting lines and premium extrusion technologies aimed at increasing accuracy in tyre production.

Uzer Makina launched a high-end electric tyre curing press focused on energy efficiency and precision production. ARP Technologies showcased its Electromagnetic Heating (EMH) curing system, a more energy-efficient curing process, alongside an artificial intelligence-based inspection machine that can spot tiny defects with great accuracy.

KraussMaffei featured its multiplex extrusion technology, which enhances first-time production quality and eliminates material bleeding during tyre formation. The company showed a new head clamping technology that maximises channel cleaning effectiveness, further expanding the limits of green manufacturing.

REGULATORY DEVELOPMENTS AND ENVIRONMENTAL CONSIDERATIONS

Regulatory matters were on the agenda at the expo, with leading experts discussing the changing scene for tyre production and green compliance. Adam McCarthy, Secretary General of the European Tyre and Rubber Manufacturers’ Association (ETRMA), gave a definitive overview of recent European Commission regulatory interventions impacting the sector.

A specific session on Tyre and Road Wear Particles (TRWP) collaborated with industry experts from Bridgestone, Continental and Michelin, as well as leading research institutions, to address the implications of future Euro 7 regulations. It was centred around reducing tyre wear’s environmental footprint without compromising performance levels.

FUTURE OUTLOOK AND INDUSTRY COLLABORATION

During the three-day conference, experts worldwide exchanged information, delved into future technologies and worked on crafting the mobility of the future. The event highlighted reducing carbon footprint, improving safety and customising solutions for future electric and self-driving cars.

The next edition will be held on 3 and 4 March 2026.

TIRE TECHNOLOGY INTERNATIONAL AWARDS FOR INNOVATION AND EXCELLENCE

A key highlight of the event was the prestigious Tire Technology International Awards for Innovation and Excellence 2025. Recognising achievements across 12 categories, the awards celebrate the latest advancements in tyre technology, progress towards a more sustainable industry and the outstanding contributions of individuals driving innovation. This year’s winners are as follows:

Goodyear bagged Environmental Achievement of the Year – Tire Design for its ElectricDrive Sustainable- Material (EDS) tyre.

Continental was awarded the Environmental Achievement of the Year – Manufacturing award for its CO2-neutral tyre production at the Lousado plant in Portugal.

Nokian Tyres won the Environmental Achievement – Industry Contribution award for its inauguration of the world’s first full-scale tyre factory with zero CO₂ emissions in Oradea, Romania.

Bekaert received the Materials Innovation of the Year award for its next-generation reinforcement solution, Mega Tensile.

Sumitomo Rubber Industries won the R&D Breakthrough of the Year award for its Active Tread technology.

VMI was awarded for Tire Manufacturing Innovation of the Year award for its integrated quality monitoring for the MAXX and MILEXX platforms.

ARP Technologies was selected as Industry Supplier of the Year for its many innovations in the tyre curing sector.

Bridgestone bagged Tire Concept of the Year for its Lunar concept tyre.

Michelin was awarded Tire of the Year for its Primacy 5 tyre.

Continental won the Tire Manufacturer of the Year award for the fourth time, acknowledging the scale and breadth of the company’s achievements over the last year.

Two further awards were also given for individual achievements in the industry:

Katerina Filzer, a PhD student at Twente University in the Netherlands, was awarded the 2025 Young Scientist Award for her presentation, ‘An Innovative  Method to Incorporate a Devulcanization Aid into Rubber’.

Anke Blume, head of elastomer technology and engineering at the University of Twente, received the Lifetime Achievement Award for her outstanding contributions to the tyre industry.

Hankook Tyre UK has expanded its Truck and Bus team with two key appointments. Jason Bloor has been appointed as National Account Manager, while Peter Hatton has been appointed as Regional Sales Manager for the combined Midlands and Northwest region.

Bloor, who will be overseeing national fleets activities, brings with him 34 years of experience in the tyre industry, while Hatton, who joined Hankook Tyre UK in May, has over three decades of expertise in the tyre and transport industry.

Chang-Yool Han, Managing Director, Hankook Tyre UK, said, “Following the opening of Hankook House, our new UK headquarters, we are pursuing ambitious growth plans for the UK market. We are delighted to welcome Jason Bloor and Peter Hatton to the team. Their extensive industry experience will undoubtedly make an immediate impact on the company’s continued success."

Bloor said, “I joined the tyre industry straight out of school in 1991 starting as a fitter where I discovered a passion for fleet management. Over the last 20 years, I have managed mileage contracts and key accounts, taking on responsibility in both sales and operations. I am excited to bring my decades of experience to Hankook and help drive brand awareness and strengthen customer relationships.”

Hatton said, “Having spent 30+ years working in the tyre and transport industry, I am privileged to be part of the Hankook UK team. The company offers an excellent range of tyre products across its premium Hankook brand and associate brand Laufenn. I look forward to applying my skills and experience in supporting both current and new customers while working alongside a brilliant team.”

CAMSO Construction has appointed Steffen Sahl as Director of Sales for Europe. Sahl brings with him 25 years of experience in the European OTR mobility sector.

The company statement read: “With over 25 years of experience in the European OTR mobility sector, and a successful entrepreneurial journey in distribution, Steffen combines deep market insight with a customer-first mindset.”

“This is a tremendous opportunity, and I am filled with gratitude for everyone who has been part of my professional path so far. A huge thank you to my previous colleagues, mentors and teams – I carry your lessons and support with me. I am deeply honoured by the trust of the CEAT leadership, and am immensely looking forward to building on Camso's strong foundation, driving growth across European markets and collaborating with the talented team in the CEAT speciality family,” said Sahl on his appointment.

JK Tyre & Industries Ltd, one of India's largest tyre manufacturers, has announced its partnership as co-presenting sponsor of the Men's Asia Cup 2025, as the cricket tournament begins its three-week run across venues in the United Arab Emirates.

The sponsorship deal with Sony Sports Network covers the Twenty20 International tournament running from September 9 to 28 across Dubai and Abu Dhabi, marking JK Tyre's expansion from its traditional motorsport sponsorship into cricket broadcasting.

The partnership positions JK Tyre to reach cricket audiences across India and Asia during prime-time broadcasts of the 19-match tournament, which features eight national teams competing for the continental title.

"At JK Tyre, we have always believed in the power of sport to unite, inspire, and drive passion. Having nurtured motorsport for over three decades, we are excited to bring the same spirit to cricket, a game that binds millions of fans across Asia," said Srinivasu Allaphan, Director-Sales & Marketing at JK Tyre & Industries Ltd.

"Our association with the Men's Asia Cup 2025 is a strategic step in strengthening our brand visibility across India and Asia and reinforcing our positioning as 'Desh Ka Tyre,' a brand that reflects the aspirations and passions of today's India."

JK Tyre, which has built its sporting credentials through decades of involvement in motorsport, is leveraging cricket's popularity to strengthen its market position across Asia's emerging economies.

The Asia Cup represents one of cricket's premier regional tournaments, with the current edition featuring teams including India, Pakistan, Sri Lanka, Bangladesh and Afghanistan amongst others. The tournament serves as preparation for next year's T20 World Cup.

InnoVent Technology LLC has appointed Jose Rodriguez as its new Chief Technology Officer. He brings three decades of extensive experience in industrial digital systems, automation and simulation platforms to the role.

Rodriguez was most recently the Global Technical Authority at Wood Group, a multi-billion-dollar engineering firm, and previously served as CTO of Ingenious Inc., prior to its acquisition by Wood. In his new position, he will direct a global team focused on advancing the company's InnoSIM digital twin platform.

His leadership will be central to integrating commercial AI and automation systems, significantly boosting predictive modelling capabilities and deploying digital twin projects on an international scale. The appointment underscores InnoVent's strategic commitment to leading the industry through cutting-edge technological innovation and advanced digital solutions.