Bansal Wire Industries, India’s largest stainless steel wire manufacturing company, is charting a dynamic course in the Indian tyre market with innovative solutions aimed at enhancing performance and sustainability. Leveraging its expertise in the automotive sector, the company is introducing advanced steel cords and bead wire products designed to improve tyre efficiency, rolling resistance and fuel economy.

Bansal Wire Industries is optimistic on capitalising on the growth of the Indian tyre market as tyre makers endeavour to offer more efficient rubber wheels. The Delhi-based conglomerate is planning to introduce products within its tyre-industry portfolio that will improve performance. The company already caters to the automobile industry with products spanning outer and inner spring, circlips and washer categories.

Speaking to Tyre Trends on upcoming products, Managing Director Pranav Bansal iterated, “Our modern manufacturing setup enhances product performance; this is particularly in line with current industry trends as we move towards producing super tension and super tensile plus steel cord products. These innovations are expected to improve rolling resistance and reduce tyre weight, both of which contribute to better fuel efficiency and performance. We are actively embracing complete digitalisation and bringing more automation into our processes, helping us increase efficiency and ensure product consistency.”

He added, “We pride ourselves in being the only Indian company manufacturing steel cord for the PCR and TBR sectors with offerings in normal tensile, high tensile and super tensile (ST). Additionally, we have expanded our bead wire manufacturing capabilities with facilities in both South and North India and we continue to explore innovations to serve the evolving needs of the tyre industry.”

Alluding to the reason behind expanding into the tyre industry, he noted, “Our expansion into the tyre industry is driven by the increasing demands of durable, high-quality materials and products, as supported by industry research reports done by Invest India, among others. By diversifying our product portfolio, we aim to meet this demand for efficient materials. By focusing on high-quality steel cords and bead wires, we help improve tyre performance, which in turn enhances vehicle stability, handling and safety, especially under challenging road conditions.”

“The Indian tyre industry has witnessed a significant growth over the past few years, which is driven by an exponential increase in production, domestic sales, exports and overall revenue. An integral growth factor in this is the increase in the ownership of vehicles, which further aids the tyre industry. Additionally, the surge in demand for tyres for trucks and buses, fuelled by expanding mobility and industrialisation, has given a boost to the sector,” he added.

The company caters to over 5,000 customers, offering more than 4,000 different wire products across industries such as automotive, infrastructure and consumer durables. While its primary market is India, the manufacturer also exports products to over 50 countries. The US and Europe are among its largest markets, where it continues to see significant demand for products.

Industry talk

Bansal mentioned that the increasing demand in the automotive industry, domestically, presents tremendous opportunities for the company. “Our high-performing products allow us to constantly evolve. However, challenges like fluctuating raw material prices as well as the changing regulatory requirements could impact. Expansion internationally, specifically in regions like the US and Europe, provides significant opportunities, but geo-political risks and trade regulations could challenge the operations on a global level,” he noted.

Alluding to the strategies implemented by the company to meet the growing demands, he iterated, “In the automotive and tyre industry, collaboration with stakeholders is key to driving innovation and meeting the growing demand for high-quality wire products. We focus on building strong partnerships with manufacturers, suppliers and research institutions to align our solutions with industry needs. Regular engagement through industry forums, trade shows and feedback mechanisms allow us to understand evolving requirements and deliver solutions that enhance performance, safety and sustainability. By participating in joint development projects, sharing technical expertise and staying updated on emerging trends, we ensure our products remain at the forefront of technological advancements.”

Quality and sustainability

The company has manufacturing facilities for bead wire in both South and North India. The production capacity at its South India facility is 50 kilotonnes per year, and at the North India facility, it is 30 kilotonnes per year. Additionally, it has a pilot manufacturing site for steel cords in North India, which currently has a production capacity of 20 kilotonnes per year. The company plans to gradually scale up this capacity to meet the growing demand of the tyre industry. 

Commenting on quality measures implemented to derive industry-grade materials, he explained, “We are committed to ensuring the highest product quality and will soon be the only company in India with dedicated in-house research and development wing for both steel cord and bead wire. Our research and development facility spans 12,000 square feet and is equipped with state-of-the-art equipment to drive innovation. To achieve 'First Time Right' production, we have conducted extensive gap analyses of our processes and implemented all necessary improvements. Additionally, our manufacturing facilities are equipped with cutting-edge machinery, all integrated with a complete digital interface to capture real-time data, ensuring the highest standards in production and quality.”

The company also puts focus in the principles of circularity with several initiatives. “Sustainability is a core focus area for us and we are addressing it in several ways. Our use of renewable energy has reached 70 percent in some of our plants and we are dedicatedly moving towards water positivity in many of our facilities. We are exploring the use of green steel in both our steel cord and bead wire products. To further reduce our environmental impact, we are investing in energy-efficient machinery and continuously seeking ways to minimise emissions across our operations,” said Bansal.

Future course

According to Bansal, the company is anticipating several key trends that will influence its business, including a strong focus on product innovation to enhance performance and quality. “We are committed to show resilience to maintain operational stability in dynamic markets. We work dedicatedly to improve the customer experience through feedback and satisfaction while also fostering diversity and inclusion within our workplace culture. Sustainability and corporate social responsibility remain priorities, alongside embracing technological advances to optimise our operations and product offerings for the future. These trends will guide our growth and ensure we stay ahead in a competitive market,” explained Bansal.

Besides, the company is also focused on significant growth opportunities through the establishment of new facilities and capacity expansions. “Our new manufacturing site in North India for both steel cord and bead wire has a current steel cord capacity of 20 kilotonnes per year with plans to scale it to 200 kilotonnes per year over the next five years. In bead wire, we now have two new state-of-the-art manufacturing facilities in South and North India with a combined production capacity of 80 kilotonnes per year, ensuring that we are well positioned to meet the increasing demand from our customers in the coming years,” concluded Bansal.

Titan International, a major global manufacturer of wheels and tyres for off-highway equipment, has secured expanded production rights for the Goodyear brand across multiple segments while renewing its existing farm tyre licensing agreement.

The deal extends Titan’s Goodyear brand manufacturing rights to include light construction, industrial, all-terrain vehicle (ATV), lawn and garden and golf tyre categories, significantly broadening the company's market reach.

The Illinois-based firm will continue to produce agricultural tyres under the Goodyear Farm Tyres brand, maintaining its presence in a sector where it manufactures products ranging from small implement tyres to the massive Goodyear Optitrac LSW1400/30R46, which features the company's proprietary Low Sidewall Technology.

"We are excited to expand our rights into new segments, as this positions us to serve our customers better and seize emerging market opportunities. Our research and product development teams are already working on new tyre designs incorporating innovative tyre technologies for the lawn and garden segment," said Paul Reitz, President & CEO of Titan International, Inc. "In addition to our newly acquired rights, we are reaffirming our commitment to the farm tyres segment, a vital part of our business."

Industry analysts note the expansion comes as demand for specialised off-highway tyres remains robust across construction, agriculture and recreational sectors despite broader economic headwinds.

Strategic growth initiative

The licensing expansion aligns with Titan's strategy to offer comprehensive wheel and tyre solutions across forestry, powersports, outdoor power equipment, agricultural, earthmoving, and light construction markets throughout the Americas, Europe, Africa and Oceania.

The company did not disclose the financial terms of the licensing agreement with Goodyear.

Titan International has manufactured Goodyear-branded farm tyres since 2005, when it acquired Goodyear's North American farm tyre business. It has gradually expanded these rights to other regions, including Latin America, Europe, the Middle East, Africa, Russia, and Australia.

Targets International Expansion With Robust Fy25 Performance

CEAT Ltd, the RPG Group’s flagship tyre company, reported a capital outlay of INR 9–10 billion  for FY2025–26, keeping with its capacity expansion strategy and global integration. This follows a strong FY25 performance of record revenues and double-digit growth across segments despite headwinds in overseas markets.

The business ended FY25 with consolidated revenue of INR 132.18 billion, up 10.6 percent year on year, and Q4 revenue at INR34.21 billion, up 14.3 percent compared to the corresponding quarter previous year. The standalone full-year EBITDA was INR 15 billion, and the Q4 operating margins improved by more than 100 basis points sequentially at 11.5 percent.

"We incurred capex of INR 9.46 billion in FY25 and expect a similar investment of INR 9–1.0 billion in FY26," said Kumar Subbiah, Chief Financial Officer of CEAT. “Our focus will remain on expanding capacities, particularly at the Ambarnath and Chennai facilities, and funding the integration of the recently acquired Camso compact construction business.”

In FY25, CEAT depreciated assets amounting to INR11.40 billion. Much of its FY26 capex will also fund equipment modernisation and normal maintenance at its Sri Lankan operations under Camso, putting a cost estimate of INR1-1.25 billion a year over the next two years.

The Camso acquisition, which is effective from Q2 FY26, is likely to significantly enhance CEAT's global presence. "Integration work has started in full acceleration," said Arnab Banerjee, Managing Director and CEO. “Initial focus will be on customer retention and business continuity, with consolidation expected to double Camso’s current capacity utilisation over the medium term.”

Despite international uncertainties, CEAT renewed its medium-term global growth forecast. Exports are expected to form 25–26 percent of the revenue post-Camso integration. Turbulence still exists in Latin America and North America due to tariff policies and exchange rate weakness. CEAT, however, has reported consistent performance in Europe, the Middle East, and Southeast Asia.

CEAT also indicated a likely raw material cost stabilisation in Q1 FY26, potentially softening by Q2, to support its margin growth initiatives. The gross margin was 37.5 percent in Q4 FY25, and the target was above 40 percent in the near term.

Banerjee signaled ongoing activity in electrification, premiumisation, and digitalisation. "With our technology outlays and new product introductions, we are hopeful of sustaining 20–25 percent market share in electric vehicle segments," he asserted.

The debt levels of the company are under control. The gross debt as of 31 March 2025 was INR 19.28 billion with a debt-to-EBITDA ratio of 1.3x and debt-to-equity ratio of 0.44x. Subbiah added that CEAT's strong cash generation will allow it to finance both organic and inorganic growth without materially diluting leverage metrics.

Black Swan Graphene Inc. (Black Swan) has appointed Jobin George as Technical Sales Manager for the Europe, Middle East and Africa (EMEA) region with immediate effect. This significant move, which supports Black Swan's worldwide commercial team as it promotes adoption of its graphene-enhanced products, follows Dan Roadcap’s appointment as Head of Technical Sales and Business Development.

George has an MBA from ICFAI University in India, a Post Graduate Diploma from the Central Institute of Petrochemical Engineering and Technology in India and a Bachelor of Science in Chemistry from Mahatma Gandhi University, India. He brings with him more than 20 years of global expertise in project management, business development and technical sales. George has had positions at Sands International Plastics and Sojitz Corporation in the United Arab Emirates, as well as Aquapak Polymers and H-Pack Global Ltd.

Simon Marcotte, President and Chief Executive Officer, Black Swan Graphene, said, “The addition of Jobin to our commercial team marks another important milestone in our global expansion strategy. His international experience, particularly in the EMEA region, and his proven ability to translate technical capability into commercial success make him an ideal fit as we continue scaling our graphene business.”

George said, “Black Swan is positioned at the forefront of advanced materials innovation. The opportunity to contribute to the adoption of such a transformative technology across the EMEA region is tremendously exciting. I look forward to engaging with our existing customers and partners, along with exploring opportunities for new clients as well, to showcase the performance and value of Black Swan’s graphene solutions.”

The Tire Recycling Foundation (TRF), a joint initiative led by the U.S. Tire Manufacturers Association (USTMA) and the Tire Industry Association (TIA), has appointed Stephanie Mull as its Executive Director.

Mull will spearhead the organisation's initiatives to promote innovation and invest in the circular tyre economy, expand the market for end-of-life tyres and support studies to fill in the gaps in the sustainability and tyre recycling supply chain in her new role at TRF. Mull brings a wealth of experience in the sustainability field and a broad understanding of fleet management and decarbonisation, including converting fleets to electric and alternative fuel vehicles. In her role as PepsiCo's Sustainability Senior Manager, she oversaw major electrification projects, obtained grant money and spearheaded efforts to lower Scope 1 and Scope 2 emissions throughout Pepsi and Frito-Lay's North American fleets. Mull oversaw the local government's efforts to upgrade municipal vehicles to greener technology and volunteered to help the Red Cross electrify its fleet.

Anne Forristall Luke, TRF Board President, said, “Stephanie Mull brings the passion, in-depth expertise and history of excellence that will drive TRF and its partners to achieve critical tyre recycling and reclamation milestones. We are thrilled to have her join the Foundation as we advance tyre sustainability while tackling the challenges and opportunities ahead.”

Mull said, “I’m honoured to join the Tire Recycling Foundation and support its sustainability mission to achieve 100 percent end-of-life tyre circularity. TRF is a vital nexus of expertise and leadership, and I look forward to working with all stakeholders in developing tyre recycling solutions that pave the way for a more sustainable future.” 

The Tire Recycling Foundation is dedicated to achieving 100 percent circularity for end-of-life tires by advancing innovation, building partnerships and supporting scalable recycling and reclamation solutions. Consisting of 15 global industry leaders with expertise in the manufacturing, recycling and transportation industries, TRF’s Board primarily focuses on the acceleration and adoption of emerging end-of-life tyre market technologies like rubber-modified asphalt (RMA).