At a critical juncture for India’s automotive sector, Arun Mammen, Vice-Chairman and Managing Director, MRF Ltd, takes over as Chairman of ATMA (Automotive Tyre Manufacturers’ Association) on its Golden Jubilee Year 2025. At a time when the Indian tyre industry is faced with stringent global challenges, Mammen, with experience of more than three decades, takes over to lead the association through a stage of change with technology revolution, sustainability and strategic expansion. In this one-to-one interview, he presents his thoughts on the industry scenario presently, the challenges in the future that lie ahead and what is India’s vision for the tyre manufacturing industry.

How did the Indian tyre industry fare in FY2025?

FY2025 has been a year of consolidation wherein Indian tyre industry showed much resilience. Despite global headwinds, the domestic market showed steady growth, buoyed by robust demand in the replacement segment and gradual recovery in OEM demand. Infrastructure and road development, focus areas in successive budgets, contributed positively to the industry’s performance. While raw material costs remained volatile, prudent cost management strategies helped the companies ride through a challenging year.

The Indian tyre industry has faced persistent challenges with raw material volatility. What concrete steps will ATMA take under your leadership to reduce dependency on imported natural rubber (NR)?

Reducing reliance on imported natural rubber is a key priority of the government as well as the industry. The planting under the INROAD project, a public private partnership aimed at new rubber plantations in 200,000 hectares in North East for enhancing domestic NR production, has entered well into the fifth year. The original target of planting 200,000 hectares of land with rubber will be completed by next year. Plantations supported by INROAD will start yielding from 2027 onwards, which will substantially reduce the production consumption gap of NR in India. Once these trees enter the yielding phase, the domestic NR output will certainly help in reducing NR imports. Meanwhile, ATMA will continue to work closely with the Rubber Board to enhance domestic production through means such as scientific farming practices. We are also working with Rubber Board through INROAD to identify the untapped rubber plantations in the country with an objective to find a way to start tapping them.

In spite of government efforts, the demand-supply gap of domestic natural rubber persists. How do you envision bridging this underlying supply hurdle?

Bridging the demand-supply gap requires a multipronged approach. First, improving productivity through agri-extension services and quality planting materials. We are promoting climate-resistant and high-yield clones through the INROAD project. Second, increasing farmer income by improving NR quality to make rubber farming viable. With iSPEED, a project of INROAD to improve quality of rubber produced in the country, we aim at significantly improving the quality of rubber produced in the country within next five years, which will substantially improve the income generation of the rubber farmers. Third, a long-term roadmap involving plantation expansion is essential. ATMA will continue to advocate for policy reforms and a long-term vision to build domestic industry and farmer confidence.

Indian export front has witnessed a peak in exports of tyres in recent years. Still, most export markets are fighting hard now. What will happen to export trends in coming months?

Global uncertainty may temper growth in the short term, but the structural competitiveness of Indian tyre manufacturers – cost efficiency, quality and compliance with international benchmarks – remains intact. While exports may stabilise in traditional markets, we expect opportunities to emerge in new geographies, particularly in Africa, Latin America and Southeast Asia. ATMA is actively engaging with the government to improve export competitiveness and bilateral trade facilitation.

There have been no tyres from China in the last two years. How has that benefitted the Indian tyre industry?

The restriction of Chinese tyres has helped provide a level playing field for domestic players, especially in the truck and bus radial (TBR) segment and also helped in stopping import of poor quality, cheap truck bias tyres which were unsafe to operate under heavy loading conditions in India, compared to the Indian bias tyres which are designed to meet the domestic service conditions. It has accelerated capacity utilisation, encouraged fresh investments and enabled Indian brands to increase their footprint in both replacement and OEM markets. More importantly, it has strengthened the ecosystem for local innovation and quality standards.

Now BIS certification is compulsory for tyre machines being sold in India. How will it help the industry? Also, there are numerous foreign tyre machine manufacturers who are finding it difficult to register and get the certification. As the apex body of the Indian tyre industry, will you assist them in this regard?

BIS certification ensures consistency in machine quality and enhances safety, efficiency and reliability in manufacturing. As tyre production gathers momentum, more avenues will open for machine manufacturers. ATMA, with the support of Department of Heavy Industry (DHI) has facilitated knowledge sharing sessions and interaction between the policy makers and machinery manufacturers, both domestic and international suppliers.

Global leading tyre manufacturers are shifting away from large-scale production of small-size tyres (14” to 18”) towards larger tyres or establishing a stronger presence in premium segments. Is there a sweet spot for Asian tyre companies, particularly Indian, in the global market?

With our cost advantage, strong engineering base and growing R&D capabilities, Indian companies are well positioned to become reliable suppliers in the volume segment, even as we continuously scale up in the premium niches. End-of-life tyre disposal is still not organised in India, even with regulations. Why has the industry failed to develop efficient recycling infrastructure, and what’s your strategy to deal with this environmental risk? The EPR regulations are a step in the right direction, but the ecosystem is still evolving in the country. ATMA is working on creating an industry-wide platform for end-of-life tyre traceability, supporting sustainable disposal technologies and partnering with recyclers to build a viable circular economy model. We are liaisoning with the authorities to create pollution-free ELT disposal by the recyclers. ATMA member companies are helping the pollution control department through auditing the process of recyclers to speed up setting checks and balance in this sector. ATMA is also following up with the government to ban import of used tyres, for the purpose of pyrolysis, into the country.

Increasing logistics costs are tightening industry margins. What are the infrastructural bottlenecks that most deeply affect the tyre industry, and how are you approaching government stakeholders to resolve them?

High road freight costs, port congestion and insufficient rail-freight linkages are key concerns. We are in discussions with the government to improve multimodal transport connectivity, optimise freight corridors and simplify port logistics. Faster clearances and digital infrastructure can significantly lower turnaround time and costs. ATMA continues to be an active participant for policy formulation in this domain.

Some of the world’s major tyre makers have become carbon neutral in their businesses. Why are Indian companies not following suit, and how will ATMA propel sustainability?

Sustainability is a top priority, and many Indian tyre majors have already made significant strides in renewable energy usage, water recycling and carbon reduction. While carbon neutrality takes time and scale, we’re moving in that direction. ATMA is working on a sustainability roadmap to support industry players with benchmarks, best practices and technology collaboration to accelerate green transitions.

What could be the major challenge for the tyre industry in the near future and how do you plan to overcome it?

We need to look at the challenges for tyre industry along with that of the auto industry. With sustainability gaining traction and Euro 7 and BS7 standards likely to kick off in 2026/27, auto industry may have to work overtime to meet the proposed deadlines. Transition to non-fossil fuel combustion engine, hybrid engine and EV will gain traction. There could also be some standards on tread road wear particle emission (TRWPE) although there is no clear statistics to establish the current quantity of TRWP emission. In this regard, we should be careful not to copy / paste any European legislation without considering India specific challenges. For example, India is still a major bias tyre market and there are a large number of loyal customers for this product. Instead of replacing bias tyre entirely by radial tyre, we should focus on specific interventions to make bias tyre bridge the gap with radial tyre.As far as TRWP is concerned, we will have to admit that Indian road surface as well as road terrain is totally different from Europe. So this subject need a much larger study. To begin with we need to establish a proper data base to understand and work on the problem. We are sure that we will soon find a solution for all the above problems.

How do you see FY2026?

FY26 is expected to be a growth year, supported by robust infrastructure spending and sustained vehicle demand. While global macro challenges remain, the Indian tyre industry’s fundamentals are strong. Digitisation, innovation and sustainability will be our key focus areas as we aim to position India as a global hub for quality tyre manufacturing.

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India’s Balkrishna Industries Ltd (BKT) has strengthened its original equipment (OE) business with three senior appointments across France and South America, as the off-highway tyre maker accelerates its 2030 growth strategy.

The company said the hires mark a further step in its plan to expand in priority markets and reinforce its position as a global OE partner through technical collaboration and deeper engagement with equipment manufacturers.

In France, BKT has appointed Rémi Morin as Brand Specification Manager. Morin, who has more than 12 years’ experience with a global OEM and a decade in smart farming, mobility and innovation, will lead the firm’s engagement with tractor dealers. BKT said the role is designed to align product development more closely with the needs of OEMs, dealers and end-users in a market where the company already has a strong aftermarket presence.

In South America, BKT has added Cadu Accica as Head OEM South America and Lincoln Sugimoto as OEM Technical Manager South America.

Accica brings 19 years of experience in the specialty tyre sector across Latin America, with a track record in business development, marketing and sales. He will oversee OE partnerships with a focus on customer proximity and long-term collaboration.

Sugimoto, an engineering and project management specialist with 15 years’ experience in the specialty tyre and material-handling industries, will provide technical support to OEMs in the region and drive innovation and operational efficiency.

“These appointments reflect our bold commitment to scaling our OE business worldwide — with Europe and South America being critical parts of that journey. Remi, Cadu, and Lincoln bring passion, expertise, and a shared belief in performance through partnership and innovation. Their arrival enhances our ability to engage with OEMs at the highest level and deliver long-term value across regions. We are building a team that will transform our strong ambitions into reality at a global level,” said Ludovic Revel, President Global OEM, BKT.

BKT said the latest hires follow recent additions to its OE teams across Europe, Africa and the Middle East. The company added that it is now positioned to expand its OE footprint across agricultural, industrial and OTR segments as part of its long-term strategic plan.

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A Legacy of Trust: Abu Dhabi Tyre Company Since 1969.

For over fifty years, Abu Dhabi Tyre Company has been a key player in the UAE's tyre industry. Since 1969, the company has served as the authorised distributor for the globally recognised FIRESTONE brand, specialising in high-quality Truck and Bus Radial (TBR) Tyres.

The company’s slogan—"Whatever you drive, drive a Firestone"—underscores its commitment to quality and service, as well as its focus on the TBR market, where durability is a paramount concern.

New Leadership to Steer Future Growth

Abu Dhabi Tyre Company marks a significant milestone by appointing Dr Amr Anwar as General Manager, effective May 1, 2025. Dr Anwar brings extensive knowledge and a clear vision to the role. He earned a Doctor of Business Administration (DBA) and Master degree - MBA in Business Administration.

With this strong foundation, Dr Anwar is well-positioned to lead the company through its next phase of growth and operational development.

A Commitment to Operational Excellence and Market Presence

Upon assuming leadership, Dr Anwar outlined his strategy to strengthen customer relationships, with a particular focus on the commercial sector.

"I will relentlessly strengthen our operational excellence and expand our market dominance," declared Dr Anwar. "My mission is clear: every commercial fleet in the UAE will turn to Abu Dhabi Tyre Company for critical TBR solutions. We will not just honour the Firestone legacy—we will set new industry standards as indispensable partners."

Looking Ahead

As Abu Dhabi Tyre Company moves forward under new leadership, it remains committed to the principles of quality, service, and customer satisfaction that have defined it since its inception in 1969. The company stated, “We are confident that Dr. Anwar’s strategic leadership will solidify our position as the leading Firestone TBR distributor in the UAE and ensure our continued success for decades to come.”

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Bridgestone India, a leading tyre manufacturer, has announced the appointment of Rajarshi Moitra as its new Managing Director, effective 1 January 2026. He currently serves as the Deputy Managing Director and succeeds Hiroshi Yoshizane, who has served as Managing Director since January 2024 and as Group President, Bridgestone Asia Pacific, India, China (BSAPIC) since May 2025.

Yoshizane will be promoted to Vice-President and Senior Officer of Bridgestone Corporation, effective 1 January 2026. He will continue to serve as BSAPIC Group President, Chairman of the Board of Bridgestone India and Vice Chairman of the Automotive Tyre Manufacturers’ Association.

In these roles, Yoshizane will provide strategic guidance to Bridgestone India and contribute to the growth of the industry.

Rajarshi Moitra, said, “I’m deeply honoured to take on the role of Managing Director and to continue supporting our teams at Bridgestone India, with whom I have worked so closely over the past few years. I look forward to continuing to work in alignment with Bridgestone’s essence and its unchanging mission of ‘Serving Society with Superior Quality’, as we serve our customers, OEM partners and communities at large.”

Hiroshi Yoshizane, said, “Bridgestone India has been an important part of Bridgestone’s growth journey globally, and it has been a privilege to work with such a passionate and capable team driving that progress. Together, we have strengthened our business operations, expanded our market presence, enhanced Safety & Quality, and planted important seeds for the future through initiatives in R&D, social contribution, and sustainability. The team’s strong commitment to serving customers and communities has created a solid foundation for continued success. As I continue my responsibilities as Group President of BSAPIC and Chairman of the Board of Bridgestone India, I look forward to supporting its continued growth under Rajarshi’s capable leadership.”

Moitra has over two decades of experience in Business Strategy, Profit Centre Management, Sales & Marketing and leading transformations. He joined Bridgestone India in 2019 to lead the Consumer business. He expanded his roles to include Consumer & Commercial Business, Solution Business, Logistics & Supply Chain Management. He became Executive Director – Sales & Marketing in June 2024 and Deputy Managing Director in May 2025.

Bridgestone India states that the new leadership structure will help it continue its transformation toward becoming a solutions company, guided by the ‘Bridgestone E8 Commitment.’

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Albourgh Tyres, a brand owned by Heuver Group, has appointed Armando Lima Santos as Sales Manager for Latin America region. This strategic placement is in line with Albourgh Tyres’ global expansion plans after a successful introduction of the first tyre lines for truck and trailer on the European market during the last three years.

Santos brings over 17 years of experience and expertise in truck and OTR tyres and has been associated with major tyre companies like Goodyear, Bridgestone, Tiresur and Prinx Chengshan in the past. In his new role, he will focus on developing the Latin American market, a key step in strengthening Albourgh Tyres’ global presence.

Santos said, “LATAM will be a strategic engine to accelerate Albourgh’s worldwide relevance and reinforce Heuver’s international footprint – with stronger portfolio depth, proximity, scale and customer-centric execution. I’m excited to help build this together – developing long term partnerships in the region and capturing this huge potential with the Heuver family.”

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