At a critical juncture for India’s automotive sector, Arun Mammen, Vice-Chairman and Managing Director, MRF Ltd, takes over as Chairman of ATMA (Automotive Tyre Manufacturers’ Association) on its Golden Jubilee Year 2025. At a time when the Indian tyre industry is faced with stringent global challenges, Mammen, with experience of more than three decades, takes over to lead the association through a stage of change with technology revolution, sustainability and strategic expansion. In this one-to-one interview, he presents his thoughts on the industry scenario presently, the challenges in the future that lie ahead and what is India’s vision for the tyre manufacturing industry.

How did the Indian tyre industry fare in FY2025?

FY2025 has been a year of consolidation wherein Indian tyre industry showed much resilience. Despite global headwinds, the domestic market showed steady growth, buoyed by robust demand in the replacement segment and gradual recovery in OEM demand. Infrastructure and road development, focus areas in successive budgets, contributed positively to the industry’s performance. While raw material costs remained volatile, prudent cost management strategies helped the companies ride through a challenging year.

The Indian tyre industry has faced persistent challenges with raw material volatility. What concrete steps will ATMA take under your leadership to reduce dependency on imported natural rubber (NR)?

Reducing reliance on imported natural rubber is a key priority of the government as well as the industry. The planting under the INROAD project, a public private partnership aimed at new rubber plantations in 200,000 hectares in North East for enhancing domestic NR production, has entered well into the fifth year. The original target of planting 200,000 hectares of land with rubber will be completed by next year. Plantations supported by INROAD will start yielding from 2027 onwards, which will substantially reduce the production consumption gap of NR in India. Once these trees enter the yielding phase, the domestic NR output will certainly help in reducing NR imports. Meanwhile, ATMA will continue to work closely with the Rubber Board to enhance domestic production through means such as scientific farming practices. We are also working with Rubber Board through INROAD to identify the untapped rubber plantations in the country with an objective to find a way to start tapping them.

In spite of government efforts, the demand-supply gap of domestic natural rubber persists. How do you envision bridging this underlying supply hurdle?

Bridging the demand-supply gap requires a multipronged approach. First, improving productivity through agri-extension services and quality planting materials. We are promoting climate-resistant and high-yield clones through the INROAD project. Second, increasing farmer income by improving NR quality to make rubber farming viable. With iSPEED, a project of INROAD to improve quality of rubber produced in the country, we aim at significantly improving the quality of rubber produced in the country within next five years, which will substantially improve the income generation of the rubber farmers. Third, a long-term roadmap involving plantation expansion is essential. ATMA will continue to advocate for policy reforms and a long-term vision to build domestic industry and farmer confidence.

Indian export front has witnessed a peak in exports of tyres in recent years. Still, most export markets are fighting hard now. What will happen to export trends in coming months?

Global uncertainty may temper growth in the short term, but the structural competitiveness of Indian tyre manufacturers – cost efficiency, quality and compliance with international benchmarks – remains intact. While exports may stabilise in traditional markets, we expect opportunities to emerge in new geographies, particularly in Africa, Latin America and Southeast Asia. ATMA is actively engaging with the government to improve export competitiveness and bilateral trade facilitation.

There have been no tyres from China in the last two years. How has that benefitted the Indian tyre industry?

The restriction of Chinese tyres has helped provide a level playing field for domestic players, especially in the truck and bus radial (TBR) segment and also helped in stopping import of poor quality, cheap truck bias tyres which were unsafe to operate under heavy loading conditions in India, compared to the Indian bias tyres which are designed to meet the domestic service conditions. It has accelerated capacity utilisation, encouraged fresh investments and enabled Indian brands to increase their footprint in both replacement and OEM markets. More importantly, it has strengthened the ecosystem for local innovation and quality standards.

Now BIS certification is compulsory for tyre machines being sold in India. How will it help the industry? Also, there are numerous foreign tyre machine manufacturers who are finding it difficult to register and get the certification. As the apex body of the Indian tyre industry, will you assist them in this regard?

BIS certification ensures consistency in machine quality and enhances safety, efficiency and reliability in manufacturing. As tyre production gathers momentum, more avenues will open for machine manufacturers. ATMA, with the support of Department of Heavy Industry (DHI) has facilitated knowledge sharing sessions and interaction between the policy makers and machinery manufacturers, both domestic and international suppliers.

Global leading tyre manufacturers are shifting away from large-scale production of small-size tyres (14” to 18”) towards larger tyres or establishing a stronger presence in premium segments. Is there a sweet spot for Asian tyre companies, particularly Indian, in the global market?

With our cost advantage, strong engineering base and growing R&D capabilities, Indian companies are well positioned to become reliable suppliers in the volume segment, even as we continuously scale up in the premium niches. End-of-life tyre disposal is still not organised in India, even with regulations. Why has the industry failed to develop efficient recycling infrastructure, and what’s your strategy to deal with this environmental risk? The EPR regulations are a step in the right direction, but the ecosystem is still evolving in the country. ATMA is working on creating an industry-wide platform for end-of-life tyre traceability, supporting sustainable disposal technologies and partnering with recyclers to build a viable circular economy model. We are liaisoning with the authorities to create pollution-free ELT disposal by the recyclers. ATMA member companies are helping the pollution control department through auditing the process of recyclers to speed up setting checks and balance in this sector. ATMA is also following up with the government to ban import of used tyres, for the purpose of pyrolysis, into the country.

Increasing logistics costs are tightening industry margins. What are the infrastructural bottlenecks that most deeply affect the tyre industry, and how are you approaching government stakeholders to resolve them?

High road freight costs, port congestion and insufficient rail-freight linkages are key concerns. We are in discussions with the government to improve multimodal transport connectivity, optimise freight corridors and simplify port logistics. Faster clearances and digital infrastructure can significantly lower turnaround time and costs. ATMA continues to be an active participant for policy formulation in this domain.

Some of the world’s major tyre makers have become carbon neutral in their businesses. Why are Indian companies not following suit, and how will ATMA propel sustainability?

Sustainability is a top priority, and many Indian tyre majors have already made significant strides in renewable energy usage, water recycling and carbon reduction. While carbon neutrality takes time and scale, we’re moving in that direction. ATMA is working on a sustainability roadmap to support industry players with benchmarks, best practices and technology collaboration to accelerate green transitions.

What could be the major challenge for the tyre industry in the near future and how do you plan to overcome it?

We need to look at the challenges for tyre industry along with that of the auto industry. With sustainability gaining traction and Euro 7 and BS7 standards likely to kick off in 2026/27, auto industry may have to work overtime to meet the proposed deadlines. Transition to non-fossil fuel combustion engine, hybrid engine and EV will gain traction. There could also be some standards on tread road wear particle emission (TRWPE) although there is no clear statistics to establish the current quantity of TRWP emission. In this regard, we should be careful not to copy / paste any European legislation without considering India specific challenges. For example, India is still a major bias tyre market and there are a large number of loyal customers for this product. Instead of replacing bias tyre entirely by radial tyre, we should focus on specific interventions to make bias tyre bridge the gap with radial tyre.As far as TRWP is concerned, we will have to admit that Indian road surface as well as road terrain is totally different from Europe. So this subject need a much larger study. To begin with we need to establish a proper data base to understand and work on the problem. We are sure that we will soon find a solution for all the above problems.

How do you see FY2026?

FY26 is expected to be a growth year, supported by robust infrastructure spending and sustained vehicle demand. While global macro challenges remain, the Indian tyre industry’s fundamentals are strong. Digitisation, innovation and sustainability will be our key focus areas as we aim to position India as a global hub for quality tyre manufacturing.

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Hankook Tire has appointed Seunghwan (Aaron) Hong as Vice President of Marketing for its North America Headquarters in Nashville. He assumes this position following the promotion of Kyuwang (Ken) Cho, who is now leading the company’s Global Truck & Bus Division from Seoul.

In his new capacity, Hong will be responsible for North American marketing strategy, technical services, Canadian operations and supply chain logistics, focusing on strengthening the brand’s support for regional tyre dealers. Hong’s extensive two-decade career with Hankook includes leadership roles such as Managing Director in Canada and the Netherlands, along with a strategic position in the Global TB sales division.

Cho, who previously served as Senior Vice President of Sales and Marketing in North America, returns to Korea, where he had earlier held a senior global sales role within the TB division.

Rob Williams, President, Hankook Tire America Corp., said, "We're thrilled to welcome Aaron to Nashville as our new Vice President of Marketing. He brings a wealth of global experience and a proven ability to drive growth across diverse markets. As we continue to expand our brand and strengthen relationships with our dealers throughout North America, Aaron's strategic vision will be key to advancing Hankook's innovation and performance in the tyre market. We are appreciative of Ken's leadership over the past year in elevating our presence across both consumer and commercial channels."

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Scandinavian Enviro Systems has appointed Fredrik Aaben as its new Chief Executive Officer effective 16 January 2026. He succeeds Fredrik Emilson, who is stepping down from the role by mutual agreement. Emilson will remain with the company in a supportive capacity, serving as a Senior Advisor during the transitional period.

Aaben brings substantial financial and strategic experience to the position, having served as the company’s Chief Financial Officer since November 2024. His prior career includes close to eight years at Volvo Cars, where he most recently held the position of Head of Corporate Finance and gained extensive experience in finance, strategy and governance. His background also includes roles as Group Business Controller at Stena AB and work in management consulting. Aaben holds dual Master of Science degrees in Industrial Engineering and Management and in Software Engineering from Chalmers University of Technology.

Concurrent with this change, Maria Ljungstrand has been promoted to Chief Financial Officer. She joined Scandinavian Enviro Systems in April 2024 as Head of Group Business Control and previously held business controller positions at Danone and Mondelez International.

The Board of Directors expressed gratitude to outgoing CEO Fredrik Emilson for his dedication and valuable contributions. Under his leadership, the company achieved significant developmental milestones, and the Board acknowledged his considerable efforts and commitment.

Ewa Björling, Chairman of the Board of Scandinavian Enviro Systems AB (publ), said, “The Board is very pleased to appoint Fredrik Aaben as Chief Executive Officer of Scandinavian Enviro Systems. Fredrik has a deep understanding of the company, its operations and strategic direction, and has demonstrated strong leadership, analytical capability and commitment during his time as Chief Financial Officer. With his extensive experience in finance, strategy and corporate governance, the Board has very strong confidence in Fredrik’s ability to lead Enviro forward and successfully drive the company’s continued development and growth.”

Aaben said, “I am excited to have been appointed Chief Executive Officer of Scandinavian Enviro Systems. Enviro is a company with a leading technology platform and a highly competent organisation. I look forward to working closely with the Board, the management team and all employees to drive execution and continue developing the company in line with its long-term ambitions.”

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Dunlop Aircraft Tyres, a leading independent global designer and manufacturer of high-performance aircraft tyres serving the commercial, military and freighter aircraft markets, has named Lee Timbrell as its new Chief Commercial Officer. In this position, he will oversee all global commercial functions such as sales, strategy, business development and customer relations.

Timbrell arrives from Safran Actuation Systems, where he most recently served as Senior Director of Aftermarket Services. There, he managed aftermarket sales and profitability across nine MRO facilities, led a large team and oversaw profit and loss for those operations. His background also includes senior commercial roles at Collins Aerospace, Cathay Pacific Airways and Turner Aviation.

Academically, Timbrell holds an MBA and a Postgraduate Certificate in Management from the University of Northampton, complemented by a Bachelor of Engineering in Aeronautical Engineering from Loughborough University. His experience was instrumental during the corporate transition when Safran acquired the actuation business from Collins Aerospace.

Susan McKenna, Chief Executive Officer, Dunlop Aircraft Tyres, said, "I'm delighted to welcome Lee to the Dunlop team. He joins us at a pivotal moment in our more than 100-year operating history, following strong financial performance in 2025 and the recent completion of our USD 93 million senior secured bond offering, which strengthens our balance sheet and provides added flexibility to support our future growth strategy. Lee brings extensive global aftermarket and customer leadership experience, with a proven record of driving growth and strengthening long-term partnerships. Having previously worked with Lee at Collins Aerospace, I am confident that his commercial expertise and deep industry knowledge will help accelerate Dunlop's next phase of growth."

Timbrell said, "I am thrilled to join Dunlop to elevate further the strong brand equity the company has established in the aviation industry over more than a century. I look forward to working with the team to advance the company's commercial strategy and deliver long-term value for our global customers and stakeholders."

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In a notable stride towards sustainable tyre manufacturing, Nokian Tyres has introduced the Betula concept tyre, which incorporates a pioneering compound derived from birch bark. This renewable substance is produced by the Swedish firm Reselo, which transforms residual matter from the global pulp, paper and plywood sectors into a viable tyre ingredient. For the first time, this birch-based material has been integrated into a tyre's tread compound, contributing to a tread where recycled and renewable resources now constitute 93 percent of all materials used.

This innovation is viewed as a way to enhance tyre performance. The Betula concept, which utilises the tread pattern of Nokian's Hakkapeliitta R5 winter tyre, has undergone successful testing at the company’s facilities in Ivalo, Finnish Lapland, and in Nokia, Finland. The project marks meaningful progress towards Nokian Tyres’ target of having 50 percent recycled and renewable materials in its tyres by 2030, aiming to establish new environmental standards for the industry through such pioneering efforts.

The collaboration with Reselo originated in 2023 when the biomaterials company won Nokian Tyres’ sustainable innovation challenge. A formal development agreement followed in 2024 to refine the renewable material for tyre applications, and joint development continues even after the concept tyre’s launch.

Concept tyres like the Betula are vital to Nokian’s development process, allowing new materials and technologies to be evaluated before commercial release. This approach has yielded several advanced prototypes, including the 2022 Green Step concept, which also achieved 93 percent renewable or recycled content, and the 2024 Green Step Ligna, featuring a renewable lignin-based alternative to carbon black. The company’s commitment is already reflected in production models, exemplified by the 2025 Nokian Seasonproof 2 all-season tyre for Central Europe, which contains up to 38 percent recycled and renewable materials – the highest proportion in the company’s current commercial lineup.

Teemu Soini, Vice President – Innovations & Development, Nokian Tyres, said, “Since the early stages, the potential of the material to be used in tyres has been evident. The Nokian Tyres Betula concept tyre confirms its applicability and highlights the material’s potential for commercial use in the future. Furthermore, the material is not only sustainable, but according to our testing, it also shows promise to improve tyre performance.”

Josefin Larsson, CEO, Reselo, said, “For Reselo, this partnership represents much more than a technical development project. The tyre industry’s sheer scale and traditionally conservative approach make it a challenging but vital space for rubber innovation, and seeing the collaboration with Nokian Tyres continue to the next level is something we’re especially proud of. Birch bark is a high-volume forestry side-stream abundant in the Nordics, and step by step, we are working together towards better-performing and more sustainable products with circularity at the core.”

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