India Focuses To Be Global Hub For Quality Tyre Manufacturing: New ATMA Chairman
- By Sharad Matade
- April 14, 2025
At a critical juncture for India’s automotive sector, Arun Mammen, Vice-Chairman and Managing Director, MRF Ltd, takes over as Chairman of ATMA (Automotive Tyre Manufacturers’ Association) on its Golden Jubilee Year 2025. At a time when the Indian tyre industry is faced with stringent global challenges, Mammen, with experience of more than three decades, takes over to lead the association through a stage of change with technology revolution, sustainability and strategic expansion. In this one-to-one interview, he presents his thoughts on the industry scenario presently, the challenges in the future that lie ahead and what is India’s vision for the tyre manufacturing industry.
How did the Indian tyre industry fare in FY2025?
FY2025 has been a year of consolidation wherein Indian tyre industry showed much resilience. Despite global headwinds, the domestic market showed steady growth, buoyed by robust demand in the replacement segment and gradual recovery in OEM demand. Infrastructure and road development, focus areas in successive budgets, contributed positively to the industry’s performance. While raw material costs remained volatile, prudent cost management strategies helped the companies ride through a challenging year.
The Indian tyre industry has faced persistent challenges with raw material volatility. What concrete steps will ATMA take under your leadership to reduce dependency on imported natural rubber (NR)?
Reducing reliance on imported natural rubber is a key priority of the government as well as the industry. The planting under the INROAD project, a public private partnership aimed at new rubber plantations in 200,000 hectares in North East for enhancing domestic NR production, has entered well into the fifth year. The original target of planting 200,000 hectares of land with rubber will be completed by next year. Plantations supported by INROAD will start yielding from 2027 onwards, which will substantially reduce the production consumption gap of NR in India. Once these trees enter the yielding phase, the domestic NR output will certainly help in reducing NR imports. Meanwhile, ATMA will continue to work closely with the Rubber Board to enhance domestic production through means such as scientific farming practices. We are also working with Rubber Board through INROAD to identify the untapped rubber plantations in the country with an objective to find a way to start tapping them.
In spite of government efforts, the demand-supply gap of domestic natural rubber persists. How do you envision bridging this underlying supply hurdle?
Bridging the demand-supply gap requires a multipronged approach. First, improving productivity through agri-extension services and quality planting materials. We are promoting climate-resistant and high-yield clones through the INROAD project. Second, increasing farmer income by improving NR quality to make rubber farming viable. With iSPEED, a project of INROAD to improve quality of rubber produced in the country, we aim at significantly improving the quality of rubber produced in the country within next five years, which will substantially improve the income generation of the rubber farmers. Third, a long-term roadmap involving plantation expansion is essential. ATMA will continue to advocate for policy reforms and a long-term vision to build domestic industry and farmer confidence.
Indian export front has witnessed a peak in exports of tyres in recent years. Still, most export markets are fighting hard now. What will happen to export trends in coming months?
Global uncertainty may temper growth in the short term, but the structural competitiveness of Indian tyre manufacturers – cost efficiency, quality and compliance with international benchmarks – remains intact. While exports may stabilise in traditional markets, we expect opportunities to emerge in new geographies, particularly in Africa, Latin America and Southeast Asia. ATMA is actively engaging with the government to improve export competitiveness and bilateral trade facilitation.
There have been no tyres from China in the last two years. How has that benefitted the Indian tyre industry?
The restriction of Chinese tyres has helped provide a level playing field for domestic players, especially in the truck and bus radial (TBR) segment and also helped in stopping import of poor quality, cheap truck bias tyres which were unsafe to operate under heavy loading conditions in India, compared to the Indian bias tyres which are designed to meet the domestic service conditions. It has accelerated capacity utilisation, encouraged fresh investments and enabled Indian brands to increase their footprint in both replacement and OEM markets. More importantly, it has strengthened the ecosystem for local innovation and quality standards.
Now BIS certification is compulsory for tyre machines being sold in India. How will it help the industry? Also, there are numerous foreign tyre machine manufacturers who are finding it difficult to register and get the certification. As the apex body of the Indian tyre industry, will you assist them in this regard?
BIS certification ensures consistency in machine quality and enhances safety, efficiency and reliability in manufacturing. As tyre production gathers momentum, more avenues will open for machine manufacturers. ATMA, with the support of Department of Heavy Industry (DHI) has facilitated knowledge sharing sessions and interaction between the policy makers and machinery manufacturers, both domestic and international suppliers.
Global leading tyre manufacturers are shifting away from large-scale production of small-size tyres (14” to 18”) towards larger tyres or establishing a stronger presence in premium segments. Is there a sweet spot for Asian tyre companies, particularly Indian, in the global market?
With our cost advantage, strong engineering base and growing R&D capabilities, Indian companies are well positioned to become reliable suppliers in the volume segment, even as we continuously scale up in the premium niches. End-of-life tyre disposal is still not organised in India, even with regulations. Why has the industry failed to develop efficient recycling infrastructure, and what’s your strategy to deal with this environmental risk? The EPR regulations are a step in the right direction, but the ecosystem is still evolving in the country. ATMA is working on creating an industry-wide platform for end-of-life tyre traceability, supporting sustainable disposal technologies and partnering with recyclers to build a viable circular economy model. We are liaisoning with the authorities to create pollution-free ELT disposal by the recyclers. ATMA member companies are helping the pollution control department through auditing the process of recyclers to speed up setting checks and balance in this sector. ATMA is also following up with the government to ban import of used tyres, for the purpose of pyrolysis, into the country.
Increasing logistics costs are tightening industry margins. What are the infrastructural bottlenecks that most deeply affect the tyre industry, and how are you approaching government stakeholders to resolve them?
High road freight costs, port congestion and insufficient rail-freight linkages are key concerns. We are in discussions with the government to improve multimodal transport connectivity, optimise freight corridors and simplify port logistics. Faster clearances and digital infrastructure can significantly lower turnaround time and costs. ATMA continues to be an active participant for policy formulation in this domain.
Some of the world’s major tyre makers have become carbon neutral in their businesses. Why are Indian companies not following suit, and how will ATMA propel sustainability?
Sustainability is a top priority, and many Indian tyre majors have already made significant strides in renewable energy usage, water recycling and carbon reduction. While carbon neutrality takes time and scale, we’re moving in that direction. ATMA is working on a sustainability roadmap to support industry players with benchmarks, best practices and technology collaboration to accelerate green transitions.
What could be the major challenge for the tyre industry in the near future and how do you plan to overcome it?
We need to look at the challenges for tyre industry along with that of the auto industry. With sustainability gaining traction and Euro 7 and BS7 standards likely to kick off in 2026/27, auto industry may have to work overtime to meet the proposed deadlines. Transition to non-fossil fuel combustion engine, hybrid engine and EV will gain traction. There could also be some standards on tread road wear particle emission (TRWPE) although there is no clear statistics to establish the current quantity of TRWP emission. In this regard, we should be careful not to copy / paste any European legislation without considering India specific challenges. For example, India is still a major bias tyre market and there are a large number of loyal customers for this product. Instead of replacing bias tyre entirely by radial tyre, we should focus on specific interventions to make bias tyre bridge the gap with radial tyre.As far as TRWP is concerned, we will have to admit that Indian road surface as well as road terrain is totally different from Europe. So this subject need a much larger study. To begin with we need to establish a proper data base to understand and work on the problem. We are sure that we will soon find a solution for all the above problems.
How do you see FY2026?
FY26 is expected to be a growth year, supported by robust infrastructure spending and sustained vehicle demand. While global macro challenges remain, the Indian tyre industry’s fundamentals are strong. Digitisation, innovation and sustainability will be our key focus areas as we aim to position India as a global hub for quality tyre manufacturing.
PCBL Chemical Appoints Sanjay Ghawghawe As Chief Manufacturing Operations
- By TT News
- January 09, 2026
PCBL Chemical Limited said it has appointed Sanjay Prabhakar Ghawghawe as Chief Manufacturing Operations and Executive Director, with effect from 5 January 2026.
In its disclosure, PCBL said that Ghawghawe’s appointment is on a full-time basis and does not carry a fixed term.
Ghawghawe brings about 29 years of industry experience, including roles at Owens Brockway, Hindustan Unilever, Reliance Petro Marketing, Asian Paints and Avery Dennison (India). His most recent position was Chief Manufacturing Operations at Pidilite Industries.
He holds a bachelor’s degree in mechanical engineering from Nagpur University and a postgraduate diploma in business management from the Institute of Business Management and Research, Pune University. The company said there are no relationships between Ghawghawe and the directors of PCBL.
CarbonX Co-Founder Daniela Sordi Appointed Fellow of Netherlands Academy of Engineering
- By TT News
- January 08, 2026
CarbonX has announced that Daniela Sordi, its Chief Technology Officer and co-founder, has been appointed a Fellow of the Netherlands Academy of Engineering, the country’s leading body representing excellence in engineering, technology and applied scientific innovation.
Sordi is one of 15 experts selected for the Fellowship, which recognises engineers who have demonstrated significant impact in their fields and who contribute to major societal transitions.
Sordi is internationally recognised for her work on advanced three-dimensional structured carbon materials designed to improve lithium-ion battery performance. She has more than 17 years of experience across research and industry, translating chemistry and materials science into manufacturing technologies.
At CarbonX, she has led the development of battery materials that the company says charge faster, last longer and are up to five times more sustainable than conventional synthetic graphite. Under her technical leadership, the company has secured funding from the European Innovation Council Accelerator and advanced efforts to strengthen Europe’s autonomy in energy-storage materials.
“Daniela’s appointment to the NAE is an outstanding recognition of her ability to bridge groundbreaking science with high-impact industrial innovation,” said Rutger van Raalten, chief executive of CarbonX. “Her work lies at the core of our mission to enable cleaner, more efficient, and more sustainable energy technologies on a global scale.”
The appointment also highlights Ms Sordi’s role as a visible advocate for engineering careers, particularly for women entering deep technology and advanced materials. Her career is frequently cited as an example for students pursuing technical and innovation-led professions.
The Netherlands Academy of Engineering brings together senior engineers from academia, industry and applied research. Its members contribute to national and international innovation agendas and advise on technological responses to challenges such as climate, energy, health and digitalisation.
Toyo Tires Breaks Barrier With Concept Tyre Using 96.5% Sustainable Materials
- By TT News
- January 08, 2026
Toyo Tires has achieved a new benchmark in sustainable tyre design with a concept model composed of 96.5 percent renewable and recycled materials. This marks the company’s highest sustainable content to date, surpassing its own previous 90 percent sustainable concept and demonstrating ongoing progress in substituting traditionally hard-to-replace components without sacrificing performance.
The materials are categorised as either renewable, constituting 61.5 percent of the tyre, or recycled, making up the remaining 35 percent. Renewable inputs are derived from biomass and plants, including specialised rubbers, polyester fibres, silica from rice husk ash and oils. The recycled portion incorporates carbon black, steel components and a novel CO₂-derived rubber developed with the University of Toyama. A key technical breakthrough involved successfully integrating recycled sulphur and zinc oxide, which are vital to the tyre manufacturing process and have historically presented significant replacement challenges. This integration was accomplished using the company’s established production and compounding expertise.
This concept represents a critical step toward Toyo Tire’s publicly stated goals of utilizing 40 percent sustainable materials by 2030 and achieving full 100 percent adoption by 2050. Beyond its material composition, the tire has also earned a top-tier ‘AAA’ rolling resistance rating in Japan. This high rating signifies extremely low energy loss during operation, which can help extend electric vehicle driving range and reduce overall lifecycle greenhouse gas emissions.
Moving forward, Toyo Tire intends to advance its research and technical development with the objective of transitioning these innovative material applications and design principles into future commercial products. This effort is part of the company’s broader commitment to fostering a more sustainable mobility ecosystem.
Shakti Cords Appoints Purushothama Kini As Managing Director
- By TT News
- January 07, 2026
Shakti Cords Pvt. Ltd has appointed Purushothama Kini as managing director of Shakti Cords and its group companies, marking a leadership transition at the textile reinforcements manufacturer.
Kini brings more than three decades of experience in the industrial and technical textile sector. His background includes manufacturing excellence, operational transformation, quality systems and global customer engagement.
The company said his leadership experience in driving sustainable growth, strengthening processes and supporting organisational development would be a key asset as Shakti Cords continues to position itself as a reliable partner to customers.
Shakti Cords was established in 2003 and manufactures textile reinforcements for the rubber industry. Its product range includes single-end dipped cords, industrial hose yarns and single-end tyre cords made from polyester, aramid, PVA, nylon 6/66 and rayon. These materials are used in power transmission belts, industrial hoses and performance tyres.
The company said the use of high-modulus, low-shrinkage dipped cords and high-tenacity braiding yarns improves strength and operational performance across these applications.
Shakti Cords, as per the company website, has a total production capacity of 3,000 tonnes a year for single-end dipped cords and dipped industrial hose yarns. It holds the largest share of the Indian market for dipped single-end yarns and cords.

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