Led by CEO Flavio Farroni, the company has expanded into what he describes as a ‘MegaRide holding’, comprising multiple specialised businesses, each targeting different segments of the automotive technology sector.

“We embrace an unconventional approach to startup building: we invest in organic and gradual growth, which keeps us independent from private funding and allows us to reinvest our revenues into the team and R&D projects fully,” says Farroni, who co-founded the company after conducting tyre research at the university.

FROM ACADEMIA TO INDUSTRY DISRUPTOR

MegaRide’s journey represents a new technology transfer model from academia to industry. Farroni acknowledges that this transition wasn’t without challenges.

“The main leadership challenges we faced along our journey were, first and foremost, gaining acceptance for our role as researcher-entrepreneurs – researchpreneurs – both within academia and in the market. In the beginning, neither was sufficiently advanced to recognise such a new and competitive figure,” Farroni explains.

This ‘researchpreneur’ model has since become central to MegaRide’s competitive advantage. The company maintains close ties with universities and ensures a continuous pipeline of cutting-edge research that feeds into commercial applications.

“Our deep synergy with universities makes research and innovation our core mission. This allows us to explore methodologies and techniques that may not immediately apply to current products but lay the groundwork for future advancements,” explains Aleksandr Sakhnevych, MegaRide’s Chief Technology Officer.

ITALIAN TECH FIRM REVOLUTIONISES TYRE SCIENCE WITH PHYSICS-BASED SIMULATION

In a nondescript business park on the outskirts of Naples, a team of researchers-turned-entrepreneurs is quietly revolutionising how the world’s leading vehicle manufacturers and motorsport teams understand tyre performance. MegaRide, founded by academic researchers from the University of Naples Federico II, has grown from a university spinoff to one of the most innovative players in automotive simulation technology.

The company specialises in physics-based modelling software that predicts tyre behaviour with unprecedented accuracy – crucial information for both racing teams seeking competitive advantages measured in milliseconds and vehicle manufacturers designing safer, more efficient cars for everyday drivers.

THE TECHNOLOGY: DIGITAL TWINS FOR TYRES

These physics-based models simulate how tyres behave under different conditions, predicting temperature changes, grip levels and wear patterns in real time with an accuracy that was previously impossible.

One of its most innovative products, weaRIDE, enables real-time tyre tread wear and chemical degradation simulation. This technology is particularly significant for electric vehicles, whose instant torque delivery creates new challenges for tyre durability.

“We were the first to develop a commercial thermal model for tyres, the first to create a multiphysics Pacejka-based model, and today, we are the first to introduce a wear and degradation model, weaRIDE, internationally awarded for its innovation. We try to be always a step ahead, and scientific research is our ‘secret weapon’,” Farroni says.

Sakhnevych explains that ensuring model accuracy across varied real-world conditions requires a multifaceted approach: “MegaRide ensures the accuracy and reliability of the weaRIDE model through a multifaceted approach. First, there is a continuous effort to enhance the physical fidelity of the model, leveraging a strategic synergy with universities and research institutions.”

He adds, “Additionally, a key focus is placed on improving data processing methodologies. Tyre models often face scrutiny due to the limitations in predictive accuracy, which are strongly influenced by the quality of the calibration data.”

FROM SIMULATION TO MEASUREMENT: THE VESEVO SPINOFF

In 2018, MegaRide expanded its footprint by spinning off VESevo, a company focused on developing innovative testing equipment for tyre materials. VESevo’s flagship product enables non-destructive testing of tyre compounds, providing detailed mechanical property data previously unavailable without destroying the tyre.

Andrea Genovese, CEO of VESevo, explains how the technology has evolved from its motorsport origins: “VESevo is evolving its motorsport-derived technology to enhance industrial applications, leveraging its versatility for real-time quality control in tyre manufacturing. Its non-destructive, non-invasive and rapid-testing capabilities allow each tyre to be analysed directly on the production line.”

This represents a significant shift in quality control for tyre manufacturers. “This innovation enables mechanical property testing to be performed not just on a sample basis but on the entire production, guaranteeing comprehensive quality assessment,” Genovese adds.

However, VESevo has faced regulatory headwinds in motorsport, particularly after the Fédération Internationale de l’Automobile (FIA) introduced rules limiting the use of its technology in Formula 2 and Formula 3.

“Honestly, we were surprised by this regulatory change, as motorsport has always been a driving force in introducing innovations, especially when they enhance performance, spectacle and safety, benefiting all stakeholders involved,” Genovese admits.

Rather than seeing this as a setback, VESevo has focused more on industrial applications. “By broadening our reach into new applications, we are not just navigating these changes, but we are turning them into opportunities to drive innovation forward,” Genovese says.

STRATEGIC ACQUISITIONS AND GROWTH

MegaRide has augmented its technological capabilities through strategic acquisitions, including the 2022 purchase of Wriggle Solutions’ intellectual property. This acquisition bolstered MegaRide’s capabilities in real-time tyre wear monitoring.

“The acquisition of Wriggle Solutions’ intellectual property in 2022 has expanded MegaRide’s strategic line, accelerating the transition from purely simulation-based technologies to real-time, onboard vehicle sensing,” Sakhnevych explains.

This move has enabled MegaRide to develop virtual sensors that can estimate previously unmeasurable parameters like vehicle sideslip angle, tyre temperature and tread wear. These capabilities have applications for vehicle performance, safety systems and autonomous driving technologies.

MegaRide has also established key partnerships with major industry players. Its collaboration with Prometeon, an industrial tyre manufacturer, illustrates how the company’s technology is being applied beyond high-performance vehicles to commercial transport.

THE CHALLENGE OF SCALING HIGH-PERFORMANCE TECHNOLOGY

Transferring technologies developed for the extreme demands of motorsport to mass-market applications presents significant challenges. Sakhnevych outlines several hurdles: “One of the main challenges is cost, as motorsport applications rely on high-end sensors and powerful computing. To make these solutions viable for mass production, MegaRide focuses on leveraging existing vehicle sensors and optimising software to run efficiently on standard ECUs.”

He continues, “Scalability is another hurdle, as consumer vehicles operate in diverse and unpredictable conditions. Ensuring robust performance across various road surfaces and driving styles requires extensive validation and adaptive modelling.”

THE AI QUESTION

As artificial intelligence (AI) transforms industries worldwide, MegaRide maintains a measured approach to incorporating machine learning (ML) into its products. The company’s roots in physics-based modelling inform its perspective on AI’s role in tyre simulation.

“MegaRide leverages artificial intelligence and machine learning while staying true to its roots in physics-based modelling,” Sakhnevych says. “Our background in academic research, particularly in mechanical engineering, has shaped our expertise in model-based approaches."

He distinguishes their approach from purely data-driven methods: “Unlike purely data-driven methods, our approach enables prediction without extensive training datasets – simply by parametrising models using well-established physical principles.”

DATA SECURITY CONCERNS

As vehicles become increasingly connected, handling sensitive data securely becomes increasingly important. MegaRide has developed comprehensive approaches to data security, particularly relevant to its onboard sensing technologies.

“MegaRide addresses data privacy and security concerns in tyre technology through a robust combination of encryption, secure data management protocols and role-based access controls,” Sakhnevych explains.

COMPETITION FROM INDUSTRY GIANTS

As a small company operating in an industry dominated by global corporations, MegaRide faces significant competitive pressures. However, Sakhnevych sees advantages in the company’s nimble structure.

THE FUTURE: EXPANSION AND DIVERSIFICATION

Looking ahead, MegaRide plans to continue expanding through organic growth and the development of new ventures within its holding structure.

“The ‘MegaRide holding’ concept will allow us to diversify our strategies, expanding into various sectors we consider strategic,” Farroni explains.

“MegaRide’s models are increasingly used by OEMs, tyre manufacturers and racing teams, and the technological landscape is moving towards a greater adoption of physics-based models like ours, driven by the growing use of real-time simulations.”

Each company within the holding structure has its strategic direction. “VESevo, originally founded to produce a portable device for motorsport, is now evolving – thanks to key strategic partnerships – into a provider of non-destructive testing solutions and quality control systems for tyres, directly integrated into production lines,” says Farroni. The newest addition, RIDEsense, targets emerging opportunities in vehicle automation. “The increasing onboard computational power of vehicles has led to the creation of a new company, RIDEsense, focused on developing ‘Virtual Sensors’ – real-time algorithms capable of estimating otherwise unmeasurable quantities and providing critical insights for ADAS and autonomous driving systems, which will be pivotal in tackling the mobility challenges of the coming years,” explains Farroni. VESevo’s Genovese describes a similar approach to balancing immediate market needs with long-term innovation: “At VESevo, balancing short-term business goals with long-term research and development is part of our DNA. As an academic spinoff from the University of Naples Federico II and an innovative company, we follow the same path that MegaRide successfully pioneered, transforming cutting-edge research into commercially viable solutions while maintaining a strong focus on technological advancement.”

He elaborates on their dual-track strategy: “In the short term, we focus on delivering market-ready solutions that meet the immediate needs of our customers, particularly in motorsport and industrial applications. By working closely with teams and manufacturers, we ensure our technology provides tangible value and rapid returns, allowing us to sustain growth and reinvest in innovation.”

Meanwhile, the academic connection remains vital: “Our strong ties to the academic world allow us to act as a ‘bridge’ between research and industry. This close connection enables a constant exchange of knowledge, technology, expertise and skills, accelerating innovation while ensuring our developments translate into real-world impact,” says Genovese.

A MODEL FOR RESEARCH COMMERCIALISATION

MegaRide’s success offers a blueprint for commercialising academic research in highly technical fields. The company has carved out a unique position in the automotive technology ecosystem by maintaining close ties to academia while developing practical market applications.

The company’s ‘researchpreneur’ model provides a case study in technology transfer that may be increasingly relevant as universities worldwide seek to translate research into commercial impact. MegaRide demonstrates that deep technical expertise can be successfully paired with entrepreneurial vision when the right structures and leadership are in place.

As vehicle electrification, automation and connectivity create new challenges for tyre performance and safety, MegaRide’s physics-based approach to simulation and testing positions the company to play an increasingly important role in the future of mobility.

What began as academic research in a Naples university laboratory has evolved into a group of companies pushing the boundaries of what’s possible in understanding the complex interactions between tyres and roads – knowledge that underpins both the thrilling spectacle of motorsport and the mundane safety of everyday driving.

PCBL Chemical Limited said it has appointed Sanjay Prabhakar Ghawghawe as Chief Manufacturing Operations and Executive Director, with effect from 5 January 2026.

In its disclosure, PCBL said that Ghawghawe’s appointment is on a full-time basis and does not carry a fixed term.

Ghawghawe brings about 29 years of industry experience, including roles at Owens Brockway, Hindustan Unilever, Reliance Petro Marketing, Asian Paints and Avery Dennison (India). His most recent position was Chief Manufacturing Operations at Pidilite Industries.

He holds a bachelor’s degree in mechanical engineering from Nagpur University and a postgraduate diploma in business management from the Institute of Business Management and Research, Pune University. The company said there are no relationships between Ghawghawe and the directors of PCBL.

CarbonX has announced that Daniela Sordi, its Chief Technology Officer and co-founder, has been appointed a Fellow of the Netherlands Academy of Engineering, the country’s leading body representing excellence in engineering, technology and applied scientific innovation.

Sordi is one of 15 experts selected for the Fellowship, which recognises engineers who have demonstrated significant impact in their fields and who contribute to major societal transitions.

Sordi is internationally recognised for her work on advanced three-dimensional structured carbon materials designed to improve lithium-ion battery performance. She has more than 17 years of experience across research and industry, translating chemistry and materials science into manufacturing technologies.

At CarbonX, she has led the development of battery materials that the company says charge faster, last longer and are up to five times more sustainable than conventional synthetic graphite. Under her technical leadership, the company has secured funding from the European Innovation Council Accelerator and advanced efforts to strengthen Europe’s autonomy in energy-storage materials.

“Daniela’s appointment to the NAE is an outstanding recognition of her ability to bridge groundbreaking science with high-impact industrial innovation,” said Rutger van Raalten, chief executive of CarbonX. “Her work lies at the core of our mission to enable cleaner, more efficient, and more sustainable energy technologies on a global scale.”

The appointment also highlights Ms Sordi’s role as a visible advocate for engineering careers, particularly for women entering deep technology and advanced materials. Her career is frequently cited as an example for students pursuing technical and innovation-led professions.

The Netherlands Academy of Engineering brings together senior engineers from academia, industry and applied research. Its members contribute to national and international innovation agendas and advise on technological responses to challenges such as climate, energy, health and digitalisation.

Toyo Tires has achieved a new benchmark in sustainable tyre design with a concept model composed of 96.5 percent renewable and recycled materials. This marks the company’s highest sustainable content to date, surpassing its own previous 90 percent sustainable concept and demonstrating ongoing progress in substituting traditionally hard-to-replace components without sacrificing performance.

The materials are categorised as either renewable, constituting 61.5 percent of the tyre, or recycled, making up the remaining 35 percent. Renewable inputs are derived from biomass and plants, including specialised rubbers, polyester fibres, silica from rice husk ash and oils. The recycled portion incorporates carbon black, steel components and a novel CO₂-derived rubber developed with the University of Toyama. A key technical breakthrough involved successfully integrating recycled sulphur and zinc oxide, which are vital to the tyre manufacturing process and have historically presented significant replacement challenges. This integration was accomplished using the company’s established production and compounding expertise.

This concept represents a critical step toward Toyo Tire’s publicly stated goals of utilizing 40 percent sustainable materials by 2030 and achieving full 100 percent adoption by 2050. Beyond its material composition, the tire has also earned a top-tier ‘AAA’ rolling resistance rating in Japan. This high rating signifies extremely low energy loss during operation, which can help extend electric vehicle driving range and reduce overall lifecycle greenhouse gas emissions.

Moving forward, Toyo Tire intends to advance its research and technical development with the objective of transitioning these innovative material applications and design principles into future commercial products. This effort is part of the company’s broader commitment to fostering a more sustainable mobility ecosystem.

Shakti Cords Pvt. Ltd has appointed Purushothama Kini as managing director of Shakti Cords and its group companies, marking a leadership transition at the textile reinforcements manufacturer.

Kini brings more than three decades of experience in the industrial and technical textile sector. His background includes manufacturing excellence, operational transformation, quality systems and global customer engagement.

The company said his leadership experience in driving sustainable growth, strengthening processes and supporting organisational development would be a key asset as Shakti Cords continues to position itself as a reliable partner to customers.

Shakti Cords was established in 2003 and manufactures textile reinforcements for the rubber industry. Its product range includes single-end dipped cords, industrial hose yarns and single-end tyre cords made from polyester, aramid, PVA, nylon 6/66 and rayon. These materials are used in power transmission belts, industrial hoses and performance tyres.

The company said the use of high-modulus, low-shrinkage dipped cords and high-tenacity braiding yarns improves strength and operational performance across these applications.

Shakti Cords, as per the company website, has a total production capacity of 3,000 tonnes a year for single-end dipped cords and dipped industrial hose yarns. It holds the largest share of the Indian market for dipped single-end yarns and cords.