OmniSource has appointed Rob Montasser as Vice President of Sales for the US market.

Montasser will be based in Dallas and collaborate with the leadership team to drive US sales and operations, particularly for Omni United Group’s flagship brand, Radar Tires. In his new role, he will focus on expanding market share, optimising sales strategies, managing sales channels and enhancing brand presence.

With over two decades of experience in sales leadership, organisational development and strategic planning within the tyre, automotive and other industries, Montasser has held various senior leadership positions at Falken Tire, Dunlop Motorcycle Tires and Goodyear. During his stint as Vice President at Falken Tire, a subsidiary of Sumitomo Rubber North America, Montasser led the company for Passenger Light Truck (PLT) and Truck and Bus Radial (TBR) tyres to drive unit growth and enhance sales execution across multiple channels.

GS Sareen, President and CEO, Omni United, said, “The US is a key market for us with immense growth potential. With Rob’s extensive experience, I am confident we will expand our presence and continue to grow. I am excited to welcome Rob to the Omni family and look forward to working closely with him to drive our success forward.”

Montasser said, “I am thrilled to join the Omni family and I look forward to working with our great team to drive growth and innovation in the US market. Together, we will build the Radar brand so that it delivers an exceptional value proposition for our dealers, for the independent retailers and, of course, for the end user.”

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Prinx Chengshan, together with its brand Chengshan, participated in the 25th Heilongjiang Agricultural Machinery Exhibition in Harbin on 14 March 2026. The event served as a platform to advance the modernisation of China’s agricultural machinery sector and foster industry exchanges. In this context, the company displayed a comprehensive range of agricultural tyres tailored for tractors and combine harvesters.

For tractors, the company presented its agricultural radial tyre series. The TX600 model is engineered with robust tread blocks and a cut-resistant compound, ensuring stable handling during high-speed operations while offering strong defence against punctures. The TX700 features a reinforced carcass and belt structure, providing significant load capacity and superior traction to perform effectively in wet and uneven fields. Meanwhile, the TX800 incorporates a deep R-1W tread pattern and a specialised wear-resistant compound, supported by strengthened beads and shoulders. This design enhances resistance to damage from straw and stones, thereby extending tyre longevity. Addressing the needs of combine harvesters, the TX2000 model delivers a 20 percent increase in load capacity and excellent flexibility. Its low-pressure, wide-footprint design minimizes soil compaction, aligning agricultural efficiency with environmental sustainability.

Additionally, the company’s bias tyre offerings, the CSY90 and CSY93, were also showcased. These tyres feature a traditional herringbone tread pattern that ensures effective self-cleaning and robust traction. They maintain reliable performance in challenging terrains such as soft sand and muddy fields, while their durable construction supports continuous operation during peak farming periods.

With the global push towards agricultural modernisation and mechanisation, Prinx Chengshan has strategically expanded its off-the-road (OTR) tyre operations. A key milestone in this effort is the newly operational green smart factory for OTR tyres. With an investment exceeding RMB 1.1 billion (approximately USD 159.50 million) and spanning over 100,000 square metres, the facility is designed to produce 84,000 engineering tyres and 10,000 giant tyres annually. Serving diverse sectors including mining, construction and agriculture, this initiative enhances the company’s high-end product portfolio and promotes the sustainable advancement of China’s OTR tyre industry.

Looking ahead, Prinx Chengshan intends to uphold its integrated product and service approach. By advancing agricultural tyre technology, the company aims to support the evolution of agricultural machinery through intelligent and sustainable solutions, contributing to the sector’s continued progress.

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Tructyre has announced the appointment of Mark Holland as its new Operations Director, effective from April 2026. In this role, he will leverage his extensive background in managing large-scale mobile service operations to enhance support for fleet customers across all sizes.

Holland transitions to Tructyre from ATS Euromaster, where he spent nearly six years as Operations Director. His tenure there also included leadership positions such as Head of Mobile Operations, Head of Network Development and Area Operations Manager. Prior to joining ATS Euromaster in 2011, he served as Network Manager at Auto Windscreens, where he was responsible for overseeing the company’s mobile teams.

In his new capacity, Holland will oversee a 350-strong fleet of service vehicles, along with tooling, equipment, supply chain and distribution. He will also manage Tructyre’s 24/7 Customer Experience Centre in Gateshead, which handles over 11,000 calls each month. Tructyre specialises exclusively in mobile servicing for trucks, trailers, buses and coaches. Its operations are supported by a network of 40 depots across England, Wales and Scotland, supplemented by additional stocking points, ensuring technicians have round-the-clock access to the necessary fitments for both planned service work and roadside emergencies.

Holland said, “Tructyre is partway through a major investment in new systems, so it’s an exciting moment to be stepping into this role. These upgrades will streamline processes for both our technicians and colleagues within our Customer Experience Centre, enabling us to deliver an even faster, more efficient service for fleets. Few industries carry the responsibility that ours does, and the opportunity to help de‑risk Britain’s commercial vehicle fleets is one I take seriously. I’m looking forward to driving operational excellence in everything we do and ensuring our customers have complete confidence in their tyres.”

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Arun Mammen, Vice Chairman and Managing Director of MRF Ltd, has been appointed to another term as Chairman of the Automotive Tyre Manufacturers' Association (ATMA). This industry body represents India's automotive tyre sector at the national level. Meanwhile, Rajarshi Moitra, Managing Director of Bridgestone India Private Limited, has assumed the role of Vice Chairman. In a separate leadership transition, Sanjay Chatterjee, formerly Assistant Director General, has been promoted to Director General of ATMA. He takes over from Rajiv Budhraja, who is set to retire on 31 March 2026.

Mammen’s educational background includes graduation from Madras Christian College and an MBA from Ashland University in United States. His professional development was significantly enhanced by extensive training with B F Goodrich Tire & Co. and Uniroyal Goodrich Tire & Co. during his time in US, an experience that proved highly beneficial in his subsequent career. He was appointed Managing Director of MRF Ltd in 2004 and later became Vice Chairman and Managing Director in 2017.

His initial tenure as ATMA Chairman began at a pivotal moment last year, coinciding with the organisation's Golden Jubilee celebrations. Established in 1975, ATMA stands as one of the country's most prominent national industry associations, representing an automotive tyre industry valued at over INR 1 trillion. The association's membership encompasses major Indian and international tyre manufacturers, who collectively account for more than 80 percent of India's total tyre production.

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Giti Tire has secured the EcoVadis Platinum Medal for the second consecutive year, positioning it within the top one percent of companies globally evaluated for sustainability. This ongoing distinction underscores the organisation's dedication to ethical operations, environmental stewardship and the generation of sustainable value throughout its worldwide activities.

The EcoVadis framework appraisals in four principal domains: environmental impact, labour and human rights, ethical conduct and sustainable procurement. This methodology offers a thorough benchmark for corporate sustainability. Earning Platinum recognition for two straight years indicates that Giti's environmental, social and governance efforts are not only effective but are also demonstrating ongoing enhancement.

Complementing this accolade, Giti’s manufacturing sites in Anhui and Fujian, China, recently secured ISCC+ certification. This dual achievement illustrates the company's holistic sustainability strategy. This approach encompasses corporate governance and operational excellence while also ensuring the responsible procurement of materials essential for developing next-generation tyres.

As the worldwide mobility industry moves towards more environmentally friendly solutions, Giti is persistently investing in advancements aimed at minimising ecological impact, all without compromising the safety, durability and performance expected by consumers. These milestones reinforce Giti's goal to emerge as a prominent contributor to sustainable mobility within the international tyre sector, offering conscientious products and methods that support its customers, collaborators and communities.

Francois Petiot, Director, International QA Centre, said, “Reaching the top is difficult – but staying at the top of the mountain is even harder. This achievement shows not only our commitment to sustainability, responsible business practices and continuous improvement but also the dedication and teamwork of everyone involved.”

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