The Asia Pacific Carbon Black Conference 2024 – Perspectives in Asia Pacific, one of the largest and most acknowledged global carbon black industry events, unfolded in Kolkata, India, marking a historic moment for the city. The 15th edition welcomed a record-breaking 252 delegates and featured compelling discussions on the future of the carbon black market, which is projected to reach USD 30.15 billion by 2029. Over three days, industry leaders explored key trends, sustainability efforts and technological innovations, underscoring the sector’s dynamic evolution and the growing importance of India in shaping its future.

The sprawling banquet of a renowned hotel in the City of Joy was attuned to the murmuring of delegates from across the globe when the speaker on the dais invited the International Advisory Committee Chairman Amit Choudhary to address the crowd. With utter excitement, the chairman ascended the stage and opened the 15th Asia Pacific Carbon Black Conference doors to the curious assembly. Over the next three days, the event featured – workshops, intriguing sessions and panel discussions on the global carbon black market, which is slated to reach USD 30.15 Billion by 2029, according to Mordor Intelligence.

From sessions on the latest trends within the space to the use of recovered carbon black and sustainability issues, the conference was a boiling cauldron of information, coupled with an exhibition spanning different makers and associated suppliers to the industry.

Speaking to Tyre Trends exclusively, Choudhary said, “Key takeaways from the conference were impactful for both participants and delegates, with a record-breaking 252 attendees from around the globe. The exhibition, featuring 36 stalls, marked the largest in the Asia-Pacific region in the event’s 31-year history. The conference kicked off with two workshops on day one, focusing on the technical aspects of carbon black and its applications across the tyre and other industries. About 70 attendees engaged in a robust discussion, addressing numerous technical queries from leading players in the carbon black industry, including Birla Carbon, Tokai Carbon, Himadri Speciality Chemical Ltd, Epsilon, PCBL, and so on.”

He added, “For the first time in its history, the conference featured panel discussions on different topics of the carbon black industry covering marketing, raw materials, application, technology and the future of carbon black, which fostered intense engagement from participants. These sessions provided valuable insights and sparked in-depth discussions, impacting all those who attended.”

Many companies attending the conference were not direct carbon black producers but played key roles in the carbon value chain, either as suppliers to the carbon black industry or as technological collaborators or customers. This diverse representation highlighted the industry’s interconnected nature, with attendees gaining exposure to the latest technologies and processes shaping the sector.

“The conference brought together a global audience, fostering collaboration and providing significant opportunities for local suppliers to engage with emerging technologies. Carbon black production in this region, particularly in India, is experiencing rapid growth.

Companies across the country, from Gujarat and Maharashtra in the west to the east and south, are expanding their operations to meet increasing demand. This growth presents ample opportunities for suppliers of essential equipment and consumables to the carbon black industry, such as refractory manufacturers, bag suppliers and packing material providers. Ultimately, the entire supply chain stands to benefit from the increased collaboration and knowledge exchange fostered at the conference,” averred Choudhary.

Quick view

George Haines, Global Product Director and Avijit Sasmal, Chief Sustainability Officer at Himadri Speciality Chemical Limited, highlighted the carbon black industry’s progress in sustainability and circularity. They emphasised advancements such as the use of recycled pyrolysis oil and reclaimed carbon black and achievements like EcoVadis and ISCC+ certifications. Himadri already achieved the milestones and is maintaining Zero Liquid Discharge (ZLD) across plants. Innovations like LFP Cathode Active Material for EV batteries and renewable energy showcased Himadri’s future readiness. This session set a benchmark for aligning industry practices with global climate goals.

Senior Manager - Technology, K. Arun Kumar, and Manager, Technology and Business Development, Dr. P.M. Sivaram, at CUMI Super Refractories, discussed enhancing reactor life in the carbon black industry through condition monitoring and refractory solutions. They emphasised the need for failure analysis, material characterisation, and data-driven strategies to predict failures, improve productivity, and reduce downtime, ultimately leading to more efficient and sustainable operations in the industry.

The workshop by Himadri Speciality Chemicals Limited Plant Head Kingshuk Bose, on ‘Recent Advancements in Carbon Black Technologies’ provided an overview of carbon black, its applications, and recent technological innovations in its manufacturing processes. He discussed new technologies such as plasma and nanotechnology, which enhance production efficiency and product characteristics. Additionally, AI and machine learning were highlighted to optimise processes, improve quality and predict maintenance needs, ultimately advancing carbon black manufacturing and packaging strategies.

The former Chief Advisor of Research and Development at Apollo Tyres, P K Mohamed, an industry stalwart, addressed the future of the tyre industry, focusing on advancements in carbon black technology in his key note address. He noted that pneumatic tyres, essential for load support, require optimal structures to endure operational pressures. The industry faced megatrends such as mobility, digitisation, electrification, and the shift toward renewable materials. Key customer expectations centre on rolling resistance, traction, durability, and sustainability improvements. Enhancements in carbon black properties, including particle size and surface chemistry, are vital for achieving these goals. The industry’s evolution towards higher sigma levels indicated a commitment to quality and performance, necessitating collaborative efforts in research and development to meet future demands.

Notch Consulting Inc. Founder and President Paul Ita spoke on the outlook for 2024 and highlighted significant developments in the global carbon black and tyre industries. He noted a projected total investment of INR 27.3 billion in new tyre capacity from 2023 to 2028, with Asia, especially China and India, leading in new projects. He also discussed the impacts of EU sanctions on Russian carbon black imports. These sanctions are shifting trade flows, with India emerging as a key supplier to replace Russian volumes. The analysis included production capacity and utilisation trends with a forecast for growth in carbon black production despite current disruptions.

The AGM Strategy at Epsilon Carbon, Sagar Mathur, noted that geopolitical shifts, rapid urbanisation, climate change, sustainability, and technological advancements are shaping the future of the carbon black industry. Key trends included the growing demand for Electric Vehicle (EV) tyres, increased focus on circularity and recycling technologies, and the need for advanced speciality products. He highlighted that urbanisation is expected to strain resources while geopolitical conflicts are reshaping supply chains. The industry must adapt to these changes while addressing environmental concerns, leading to new product development, particularly in sustainable materials.

Vice President of Sales and Marketing (CBD), Kane Hanneke and Vice President of Business Development and Sales (CBD), Surge Klunder, at Himadri Specialty Chemical Ltd, focused on the current demand and supply dynamics of carbon black in North America and the European Union as of October 2024. In their presentations, they highlighted key economic indicators such as GDP growth, inflation, and the Manufacturing Purchasing Managers’ Index (PMI), while discussing challenges faced by domestic producers, including import duties, geopolitical tensions, and rising oil costs. Kane also mentioned a notable production increase among leading carbon black producers, particularly in China and India, and addressed the impact of new tariffs on Mexican imports.

Executive Vice-President and Regional Head of Sales and Marketing at Birla Carbon, Shashank Awasthi, discussed the dynamics of the carbon black market in Asia and Europe with a focus on growth plans and regional capacities. He highlighted that China dominates the market with a capacity share of 47 percent and a demand share of 37 percent. He also covered competition in India, where local producers faced challenges from imports, particularly from China, Korea, and Russia. His analysis indicated a projected CAGR of 5 percent for the Southeast Asia carbon black market from 2022 to 2027, driven by rising disposable incomes. It increased automotive production, with Asia accounting for approximately 60 percent of global automobile manufacturing.

The presentation by Zircoa Managing Director Thomas Bohm focused on the role of zirconia refractories in enhancing reactor performance during carbon black production. Zirconia, a unique ceramic material, offers exceptional properties such as high thermal resistance, lower thermal conductivity, and erosion resistance, making it suitable for high-temperature applications in reactors. The advantages of zirconia include increased reactor efficiency, improved product yields, and the ability to withstand aggressive process gases. However, challenges such as degradation from thermal shock and alkali attacks were noted, emphasising the importance of proper alignment and operational practices to maximise the lifespan of zirconia linings.

In his virtual keynote session, Zhu Zilong, deputy director of design at Doright, discussed the emerging supply trends in equipment manufacturing, particularly focusing on the shift from individual equipment supply to comprehensive equipment packages.

The landmark event saw the attendance of dignitaries and industry stalwarts, including the Chief Secretary to the Government of West Bengal, Dr Manoj Pant, Himadri Speciality Managing Director Anurag Choudhary, Tokai Carbon President Hagime Hagasaka, Group Country Head, Aditya Birla Group Thailand, and Chief Expansion Officer Birla Carbon Asia, Sanjeev Sood, among others.

Key Speakers included Aditya Birla Group’s Chief Sustainability Officer Deeksha Vats, Former President at ALSTOM Power Energy Recovery CP Natarajan, Vidhitech Solutions Founder Vinod Taneja, ABG Trading President John Kennelly, Senior Manager Research and Development of Compound Development at CEAT Limited Dr Pranab Dey, Head - Projects Business at Thermax Limited Naveen Sadhu and Rathi Group Director Ravi Rathi among others.

The event was attended by delegates from leading carbon black producers, such as Thai Tokai Carbon Product Company Limited, Hyundai OCI, Aegean First Company, Zircoa Inc., Phillips Carbon Black Limited, CITGO Corp and others.

Curtain Call

Amit Choudhary commented about the conference, “Conferences like this serve as crucial platforms for advancing technological progress in the industry. They provide insights into global trends, revealing which players are exploring new technologies and how different governments are approaching industry expectations. These events create an opportunity for stakeholders to understand evolving needs as well as the requirements of end customers.”

He added, “For instance, during our recent conference, several customers presented compelling insights, with both in-person and online interactions offering a deeper understanding of the tyre industry’s future. The rise of EVs is a key development demanding a shift in tyre technology and manufacturing processes. Current tyres are general-purpose, but as EV adoption accelerates, specialised tyres will become necessary. In the near future, we will see the emergence of EV-specific tyres alongside innovations in related non-tyre markets.”

He also noted that India, with its significant market share, is poised for substantial growth. Established markets in the US and Europe are facing challenges with plant closures and shifting demands. The ongoing geopolitical landscape, including tensions in China and Russia, is influencing market dynamics. However, India remains in a favourable position for investment and is set to experience impressive growth in the sector.

Looking ahead, the next conference is set to take place in 2026.

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Balkrishna Industries Ltd. (BKT) has expanded its commercial vehicle tyre distribution network in central India with the opening of a warehouse in Indore, as it seeks to build its presence in the commercial vehicle radial (CVR) segment.

The facility, inaugurated recently, is intended to strengthen product availability and improve regional access in Madhya Pradesh, a state the company identifies as a key growth market.

Indore’s position as a freight and passenger transport hub, coupled with its proximity to the Pithampur industrial belt, underpins the company’s decision to locate the warehouse in the city. The facility will be operated by authorised distributor Shivam Track Impex Pvt. Ltd., supporting closer engagement with dealers, transporters and fleet operators.

The inauguration was attended by senior executives including Rajiv Poddar, Joint Managing Director, Satish Sharma, Senior President and Director of Business Development and Strategy, and Amitkumar Agarwal, National Sales Head for Commercial Vehicle Radial Tyres. Representatives from the regional transport sector were also present.

Agarwal said: “Madhya Pradesh represents an important opportunity for BKT as we build our presence in India’s Commercial Vehicle Radial segment. The expansion in the state reflects our confidence in the opportunity and our commitment to building the right ecosystem, in partnership with our authorised distributors to serve customers effectively. Indore provides a strategic base for us to strengthen our market access and engage more closely with fleet operators and channel partners.

“The new warehouse is an important part of this approach, as it will help us improve product availability and create greater responsiveness across the market. We want to build long-term relationships with transporters, fleet owners and our channel partners and as we expand our CVR business in Madhya Pradesh, our objective is to create sustainable value for the entire ecosystem and grow together with our partners.”

The move follows the launch of the company’s commercial vehicle tyre portfolio in the first quarter of the 2026–27 financial year, including the BKT m.Loadxpert (11.00R20) and BKT Milexpert RG (295/90R20). BKT said it is seeing early traction and is focusing on expanding its reach across key markets through its distribution network.

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Magna Tyres Group has bolstered its executive team with the appointment of Arnold van Woerkum to the position of Chief Financial Officer. This strategic appointment is designed to reinforce the company’s leadership structure as it gears up for an aggressive phase of international expansion and pursues new acquisition opportunities on the horizon.

Van Woerkum initially joined the organisation in 2025, taking on a senior financial leadership role prior to this official elevation. He arrives with considerable industry experience, having previously dedicated over a decade to the Van Mossel Automotive Group in a corporate control capacity. His ascent to CFO coincides with a pivotal moment for the tyre manufacturer, which, following its recent integration of Forrez, is projecting a turnover of roughly EUR 275 million for 2026. The firm has laid out an ambitious long-term strategy, targeting a significant increase to EUR 650 million in annual revenue by 2029.

In his new capacity, Van Woerkum is tasked with fortifying the financial infrastructure and guiding critical strategic choices, especially concerning fiscal oversight and future mergers. To support this trajectory, the company is actively recruiting for several new finance roles within his department, creating opportunities for professionals eager to contribute to the next wave of global growth.

Michael de Ruijter, President, Magna Tyres Group, said, “Our ambitions require a strong financial organisation. We want to continue growing internationally, both organically and through acquisitions. Arnold brings more than 10 years of group finance experience and already knows Magna Tyres and our organisation well. His appointment as CFO is an important step in preparing the company for its next phase of growth.”

Van Woerkum said, “Magna Tyres has clear international growth ambitions. After a year within the company, I am excited to take on this role and contribute to that next phase. My focus will be on building the financial structure needed to support sustainable growth and future acquisitions.”

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The Indian tyre industry continues to demonstrate robust momentum, underpinned by strong automotive demand, significant capacity expansions and a growing global footprint. In an exclusive interview with Tyre Trends, Arun Mammen, Chairman, Automotive Tyre Manufacturers’ Association (ATMA) and Vice-Chairman & MD, MRF, discusses the current landscape, raw material dynamics, replacement market trends and the outlook for the sector over the next few years.

How do you assess the current situation in the Indian tyre industry?

The Indian tyre industry has maintained consistent growth over the years and has now reached a market size of approximately INR 1,100 billion. It is expanding at a healthy 10–12 percent year-on-year, which represents a significant and sustainable pace for a mature sector.

In the last few years, the industry has invested over INR 270 billion in capacity augmentation, strengthening its ability to meet both domestic and international demand. Exports have also emerged as a key pillar, with the sector shipping tyres worth nearly INR 250 billion annually to over 170 countries worldwide. Having evolved over the past 70 years, the Indian tyre industry is now well-positioned for phenomenal long-term growth.

What is your view on Indian automotive sales growing at a record pace?

Original Equipment Manufacturers (OEMs) across segments are performing exceptionally well. Whether it is tractors, two-wheelers or passenger vehicles, strong sales momentum is clearly visible. When OEMs thrive, the tyre industry naturally benefits through higher OE fitments. We expect this positive trend to continue, driving further expansion in both the automotive and tyre sectors in the coming years.

What is the situation on the supply of raw materials, especially natural rubber? Is that something to watch out for in the coming months?

India currently produces only about 60 percent of the natural rubber required by its tyre industry, with the remaining 40 percent met through imports. As domestic demand grows, the volume of imported natural rubber is expected to rise further, potentially creating supply tightness.

To address this strategic vulnerability, a consortium of four major Indian tyre manufacturers has invested over INR 10 billion in rubber plantations in Northeast India over the last four to five years. While these plantations will take additional years to reach full production, they represent a meaningful step towards improving domestic supply security. Though it will not fully resolve the gap, this initiative will certainly help mitigate future shortages.

Replacement demand is also giving a significant boost to overall volumes. How do you see this evolving?

Absolutely. Strong OE sales today lay the foundation for healthy replacement demand in the future as vehicles age and enter the aftermarket. We remain optimistic that both OE and replacement segments will experience steady growth, providing a balanced and resilient demand base for the tyre industry.

Looking ahead to the next three to five years, what will be the key challenges and opportunities for the Indian tyre industry?

Like any dynamic industry, challenges will persist. Geopolitical developments, such as the ongoing Middle East crisis, have already led to rising raw material costs, elevated logistics expenses and higher shipping rates. These external pressures are part of the business cycle and will continue to test industry resilience.

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Yokohama Rubber Company’s decision to establish Mexico as the manufacturing hub for its Americas OTR operations signals more than a capacity expansion. It reflects a strategic overhaul of its global industrial footprint. As geopolitical uncertainties, tariff risks and supply-chain disruptions reshape manufacturing priorities, the company’s ‘local for local’ model seeks to position production closer to customers while strengthening resilience. The move also underlines its broader ambition to emerge as the world’s second-largest supplier of specialised mining and construction tyres.

Yokomaha Rubber Company is seeing Mexico as its gateway for Americas, especially its OTR tyre business. Mexico will serve as the production hub for Yokohama and Goodyear Off-the-Road branded products under its ‘local for local’ manufacturing strategy.

Yokohama Rubber will invest USD 115 million to build a mining and construction machinery tyre plant in Mexico as part of the second phase of expansion at its site, where a passenger car tyre plant is already under construction. The brownfield facility will have an annual production capacity of 10,650 tonnes (rubber weight), with construction due to begin in the third quarter of 2026 and production expected to start in the second quarter of 2028.

The company is also establishing a greenfield OTR tyre plant in Odisha, India, with an annual production capacity of 9,150 tonnes and a planned investment of USD 130 million. Production at the Indian facility is scheduled to begin in the third quarter of 2028.

The facility will supply OTR tyres across North and South America, complementing plants in Romania, India, Japan and the Czech Republic, while maintaining global quality standards supported by research and development centres in Japan and US.

Speaking to Tyre Trends¸ Yokohama OTR President Loic Ravasio said, “Mexico becomes the anchor of our Americas production, part of a broader move towards a ‘local for local’ model in which we manufacture OTR tyres in every major region, closer to the customers who use them. It joins a growing worldwide footprint that already includes Romania, India, Japan and the Czech Republic – every site held to the same quality benchmark backed by our research and development centres in Japan and US. For manufacturing specifically, Mexico’s role is to serve North and South America from one central site, putting product closer to mining, construction and infrastructure customers throughout the Americas.”

The plants in India and Mexico are sized and positioned for the regions they serve. These new facilities are part of the company’s transition from Goodyear-operated production to Yokohama-owned sites while also growing its total worldwide OTR capacity. Japan remains one of the company’s core production sites throughout, added Ravasio.

“Mexico’s plant and India’s greenfield plant will more than replace Goodyear plants capacity, allowing us to continue supplying our existing customers, supporting their growth, and also winning new customers with the additional capacity,” he added.

As for production responsibilities, the company’s goal is to produce tyres closest to the customers that need them. OTR plants are flexible and able to adapt to regional needs. “We’re not locking in specifics yet. We want to listen to customers and show them what the combined portfolio can do first and let that shape where things get built,” Ravasio said.

The Mexico manufacturing facility is being developed in Saltillo, Coahuila. Its centralised location for production and distribution across the entire Americas region will allow Yokohama to produce OTR tyres closer to its customers, shortening the lead time and improving responsiveness to customer requests.

“We’re building the Saltillo site to be state-of-the-art from day one including the technology and quality standards because we’re not planning only for today’s market, we’re planning for where our customers and this industry are heading,” said Ravasio.

MARKET ADVANTAGES

The acquisition of Goodyear’s OTR business has created optimum synergies for Yokohama Rubber Company as it is now leveraging the strengths of two complementary product portfolios, which lets it offer one of the most complete product ranges available and better meet the needs of its customers.

“Manufacturing, logistics, research and development synergies have all played their part, bringing procurement, production planning and engineering together from both organisations rather than running them in parallel. Together, that’s meant retaining the great majority of longstanding accounts from both sides and winning new customers we hadn’t worked with before,” said Ravasio.

He added, “What’s really exceeded our initial expectations is the pace. We said we wanted to move quickly on capacity and within about a year of closing we’d already committed to three new or expanded plants across three continents. The two research and development centres working together have increased our capabilities to launch quicker new products and new technologies into the market. That pace shows real commitment to the OTR industry.”

Commenting on the advantages that Mexico offers the business, he noted that Mexico has a skilled, experienced manufacturing workforce and an established industrial supplier base. Its real advantage is geography as a single site here can efficiently reach customers across North America, Central America and South America, which is central to the company’s local-for-local approach.

Yokohama Rubber Company is also able to build on existing local relationships in the country, giving it a head start on talent and operational know-how as it brings the OTR plant online.

GROWTH DRIVERS

According to Ravasio, global infrastructure development in roads, rail and housing along with continued mining and construction activity continues to drive demand for OTR tyres across the Americas.

Mexico’s centralised location allows for shorter supply lines and tyres built closer to the mines and job sites that use them rather than shipped across oceans, which means less equipment downtime waiting on tyres.

“In a market where total cost of ownership (TCO) and not just tyre price drives the buying decision, minimising that downtime is one of the ways we compete,” he noted.

The Mexico plant is designed first and foremost to serve regional demand across the Americas. Nonetheless, the company’s global network is built for flexibility and the plant’s output can support other markets as needed to balance capacity across our worldwide footprint, said Ravasio.

The primary beneficiaries will be mining and construction operators across the Americas along with the infrastructure projects that depend on them. Yokohama Rubber Company’s priority is to better serve its customers, global or local, and to ensure business continuity.

Moreover, as competition toughens in the global OTR market, Yokohama Rubber Company seeks to secure the second spot in the list of world’s largest suppliers. Alluding to this, Ravasio said, “Our ambition is clear. We want to become the world’s second-largest supplier of specialised mining and construction tyres and the right manufacturing footprint is one part of how we get there alongside the same high-quality standards we’re building into every new site including Mexico.”

“Product quality and performance matter just as much and our research and development centres in Japan and US design tyres built specifically for this segment backed by services like tyre pressure management systems TPMS and EMTrack that give customers real-time visibility into tyre health and performance,” he added.

The target behind all of it is straightforward, which is to lower Yokohama customers’ TCO and help them run more competitive operations. Total cost of ownership matters more to OTR customers than any other measure and Yokohama Rubber Company is building everything including research and development, service tools and manufacturing around living up to its TCO leadership position in the market.

FIGHTING CHALLENGES

The plant is being built around modern, energy- and water-efficient lines with the digital process controls needed to hold consistent quality at scale. Producing closer to its customers also means less long-distance transportation of finished tyres and fewer transport-related emissions as a result.

Workforce training will be built around Yokohama Rubber Company’s current manufacturing standards and the plant’s operations will be measured against the environmental targets in its medium-term management plan.

Furthermore, this project is as much about people as it is about capacity. The company is leaning on local expertise and know-how in the region to build the Mexico manufacturing team paired with quality training grounded in its manufacturing experience from other parts of the world.

Hence, the site benefits from both perspectives from day one and creates meaningful skilled employment, directly at the plant and through the broader supplier network around it.

“It’s the same approach we’ve used successfully as we’ve expanded elsewhere. We invest in local talent, train heavily and hold everyone to the same standards we apply globally. Wherever we build, the people on the floor get the same training and hold the same standards as any other Yokohama site. That’s non-negotiable,” Ravasio said.

Alluding to tackling supply chain setbacks, the executive noted that producing closer to the customer is the clearest way to build resilience too as it reduces the company’s exposure to long cross-continental shipping routes and the risks that come with them, plus it helps mitigate the impacts of tariffs.

“Our plant in Mexico makes our overall industrial footprint stronger, which is what helps us weather supply-side setbacks rather than depending on any single site or transit lane. It also lets us react faster to swings in product trends and other unforeseen events because the people and the production capacity making that call are closer to where the need actually is. That kind of diversified, local-for-local footprint is deliberately designed to avoid the kind of supply shocks the industry has seen in recent years,” he added. And over the next five years, Mexico becomes one of the clearest proof points for the company’s local-for-local approach. “We expect continued growth from infrastructure and mining activity and customers pushing equipment harder, which raises the bar for durability and service as much as tyre technology. Regional manufacturing, closer partnerships with customers and the network we’ve built over the past year are how we intend to become the world’s second-largest supplier in the OTR industry,” Ravasio said.

Mexico’s emergence as the company’s Americas manufacturing hub represents a calculated investment in regionalisation rather than simple capacity addition. Whether this strategy translates into sustained market share gains will depend on execution, customer adoption and competitive pressures, but it firmly positions the company to respond faster to an increasingly demanding global OTR market.

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