This year’s Tire Technology International Awards for Innovation and Excellence, held at Deutsche Messe during Tire Technology Expo, featured an expanded array of categories in order to recognise the scope of innovation and achievement that has been showcased over the last 12 months. The winners were announced at an evening drinks reception held at the Deutsche Messe on Tuesday. The night’s winners included Continental, Goodyear, Michelin and Sumitomo Rubber Industries. Now comprising 13 categories, the Tire Technology International Awards for Innovation and Excellence were a celebration of recent advances in tyre technology and progress toward a greener and more sustainable industry. The awards, which were coordinated by Tire Technology International magazine, were officiated by a panel of international journalists and industry experts.

Sustainability in tyre manufacturing
To recognise the increasingly prominent role of sustainability in tyre manufacturing, the new-look awards featured three categories focused on environmental development. Michelin’s 45 percent and 58 percent sustainable material tyre designs picked up the award for Environmental Achievement of the Year – Tire Design. Continental’s invisible rubber marker technology was judged the winner in the Environmental Achievement of the Year – Manufacturing category, and Emissions Analytics’ EQUA Tyre database took home the trophy for Environmental Achievement of the Year – Industry Contribution. Emissions Analytics founder and CEO, Nick Molden, was keen to champion the work of his colleagues.

Other categories
Other new categories for 2023 included Chemicals and Compounding Innovation of the Year, which was won by Nynas’ Nytex BIO 6200 tire oil. Another award was Materials Innovation of the Year, which saw the jury recognise Sumitomo Rubber Industries’ work on synthesised biopolymers. The good news continued for SRI in the category for R&D Breakthrough of the Year, which saw the tyre maker awarded for its research into enzyme evaluation. HF Group was bestowed with the ‘Tire Technology International Supplier Award’.

Goodyear picked up the award for Tire Manufacturing Innovation of the Year, thanks to its groundbreaking small-batch production process used in its factory in Luxembourg. The Tire Industry Supplier of the Year award was presented to HF Group, in recognition of its commitment to digital solutions and its excellent relationships across the industry. Goodyear was also placed first in the Tire Concept of the Year category for work on its 90 percent sustainable material tyre design.

Chris Helsel, Senior Vice President – Global Operations And Chief Technology Officer, Goodyear, said, “Goodyear’s innovative spirit and drive for excellence helps us develop leading products and services that address our customers’ needs for today and tomorrow. Our teams are working on solutions and processes that have the potential to make driving safer, more efficient and more sustainable. We are excited to be recognised for this work and thank Tire Technology International for these esteemed awards.”

Hannover-based Continental was also back at the podium to collect the Tire of the Year Award for the PremiumContact 7, winning a hotly contested new category which looks set to see some battles in the years to come.

Boris Mergell, Head of Research and Development at Continental Tires, who accepted the awards in Hannover, said, “Our commitment to performance, sustainability and safety runs right across our organisation, and it’s fantastic that once again this has been recognised. Winning awards for both our innovative technologies and products is a tremendous motivation for the entire team. At Continental, we aim for safe, cost-effective and more sustainable mobility, while enabling vehicles to perform at their best."

This year, Michelin took home the The Tire Manufacturer of the Year Award, marking the sixth time that the French manufacturer has claimed top spot. The Young Scientist Prize for 2023 was given to Agate Utane, a PhD student at Loughborough University. The award’s jury – which is separate to the 11 central categories – selected Agate and her work, ‘Efficient Tire-Road Friction Testing for Vehicle Handling Applications’.

Jan Prins was the winner of the 2023 Lifetime Achievement Award. Nominated by many of his peers, Prins is a popular winner, and has enjoyed a highly successful career at Jaguar Land Rover since graduating from Delft University of Technology in 1990. Prins recently began heading the judging panel for the Young Scientist Prize. 

Celebrating the tyre industry
Matt Ross, Editor-In-Chief of Tire Technology International and Chairman of the awards, said, “We felt we needed the ability to recognise and celebrate more aspects of this ever-expanding industry. Overhauling the categories gave us the chance to better acknowledge where the really exciting innovation is taking place. It enabled us to focus more on the environmental achievements being developed in multiple areas, and also to zero in on some areas of exciting R&D that didn’t perhaps fit our previous category structure. Judging by the caliber of this year’s shortlist, and the tough time the jury had in choosing their winners, we can expect some fascinating competitions in the coming years.”

For more information about the award winners, visit https://www.tiretechnology-expo.com/en/awards.php 

Titan International, a major global manufacturer of wheels and tyres for off-highway equipment, has secured expanded production rights for the Goodyear brand across multiple segments while renewing its existing farm tyre licensing agreement.

The deal extends Titan’s Goodyear brand manufacturing rights to include light construction, industrial, all-terrain vehicle (ATV), lawn and garden and golf tyre categories, significantly broadening the company's market reach.

The Illinois-based firm will continue to produce agricultural tyres under the Goodyear Farm Tyres brand, maintaining its presence in a sector where it manufactures products ranging from small implement tyres to the massive Goodyear Optitrac LSW1400/30R46, which features the company's proprietary Low Sidewall Technology.

"We are excited to expand our rights into new segments, as this positions us to serve our customers better and seize emerging market opportunities. Our research and product development teams are already working on new tyre designs incorporating innovative tyre technologies for the lawn and garden segment," said Paul Reitz, President & CEO of Titan International, Inc. "In addition to our newly acquired rights, we are reaffirming our commitment to the farm tyres segment, a vital part of our business."

Industry analysts note the expansion comes as demand for specialised off-highway tyres remains robust across construction, agriculture and recreational sectors despite broader economic headwinds.

Strategic growth initiative

The licensing expansion aligns with Titan's strategy to offer comprehensive wheel and tyre solutions across forestry, powersports, outdoor power equipment, agricultural, earthmoving, and light construction markets throughout the Americas, Europe, Africa and Oceania.

The company did not disclose the financial terms of the licensing agreement with Goodyear.

Titan International has manufactured Goodyear-branded farm tyres since 2005, when it acquired Goodyear's North American farm tyre business. It has gradually expanded these rights to other regions, including Latin America, Europe, the Middle East, Africa, Russia, and Australia.

Targets International Expansion With Robust Fy25 Performance

CEAT Ltd, the RPG Group’s flagship tyre company, reported a capital outlay of INR 9–10 billion  for FY2025–26, keeping with its capacity expansion strategy and global integration. This follows a strong FY25 performance of record revenues and double-digit growth across segments despite headwinds in overseas markets.

The business ended FY25 with consolidated revenue of INR 132.18 billion, up 10.6 percent year on year, and Q4 revenue at INR34.21 billion, up 14.3 percent compared to the corresponding quarter previous year. The standalone full-year EBITDA was INR 15 billion, and the Q4 operating margins improved by more than 100 basis points sequentially at 11.5 percent.

"We incurred capex of INR 9.46 billion in FY25 and expect a similar investment of INR 9–1.0 billion in FY26," said Kumar Subbiah, Chief Financial Officer of CEAT. “Our focus will remain on expanding capacities, particularly at the Ambarnath and Chennai facilities, and funding the integration of the recently acquired Camso compact construction business.”

In FY25, CEAT depreciated assets amounting to INR11.40 billion. Much of its FY26 capex will also fund equipment modernisation and normal maintenance at its Sri Lankan operations under Camso, putting a cost estimate of INR1-1.25 billion a year over the next two years.

The Camso acquisition, which is effective from Q2 FY26, is likely to significantly enhance CEAT's global presence. "Integration work has started in full acceleration," said Arnab Banerjee, Managing Director and CEO. “Initial focus will be on customer retention and business continuity, with consolidation expected to double Camso’s current capacity utilisation over the medium term.”

Despite international uncertainties, CEAT renewed its medium-term global growth forecast. Exports are expected to form 25–26 percent of the revenue post-Camso integration. Turbulence still exists in Latin America and North America due to tariff policies and exchange rate weakness. CEAT, however, has reported consistent performance in Europe, the Middle East, and Southeast Asia.

CEAT also indicated a likely raw material cost stabilisation in Q1 FY26, potentially softening by Q2, to support its margin growth initiatives. The gross margin was 37.5 percent in Q4 FY25, and the target was above 40 percent in the near term.

Banerjee signaled ongoing activity in electrification, premiumisation, and digitalisation. "With our technology outlays and new product introductions, we are hopeful of sustaining 20–25 percent market share in electric vehicle segments," he asserted.

The debt levels of the company are under control. The gross debt as of 31 March 2025 was INR 19.28 billion with a debt-to-EBITDA ratio of 1.3x and debt-to-equity ratio of 0.44x. Subbiah added that CEAT's strong cash generation will allow it to finance both organic and inorganic growth without materially diluting leverage metrics.

Black Swan Graphene Inc. (Black Swan) has appointed Jobin George as Technical Sales Manager for the Europe, Middle East and Africa (EMEA) region with immediate effect. This significant move, which supports Black Swan's worldwide commercial team as it promotes adoption of its graphene-enhanced products, follows Dan Roadcap’s appointment as Head of Technical Sales and Business Development.

George has an MBA from ICFAI University in India, a Post Graduate Diploma from the Central Institute of Petrochemical Engineering and Technology in India and a Bachelor of Science in Chemistry from Mahatma Gandhi University, India. He brings with him more than 20 years of global expertise in project management, business development and technical sales. George has had positions at Sands International Plastics and Sojitz Corporation in the United Arab Emirates, as well as Aquapak Polymers and H-Pack Global Ltd.

Simon Marcotte, President and Chief Executive Officer, Black Swan Graphene, said, “The addition of Jobin to our commercial team marks another important milestone in our global expansion strategy. His international experience, particularly in the EMEA region, and his proven ability to translate technical capability into commercial success make him an ideal fit as we continue scaling our graphene business.”

George said, “Black Swan is positioned at the forefront of advanced materials innovation. The opportunity to contribute to the adoption of such a transformative technology across the EMEA region is tremendously exciting. I look forward to engaging with our existing customers and partners, along with exploring opportunities for new clients as well, to showcase the performance and value of Black Swan’s graphene solutions.”

The Tire Recycling Foundation (TRF), a joint initiative led by the U.S. Tire Manufacturers Association (USTMA) and the Tire Industry Association (TIA), has appointed Stephanie Mull as its Executive Director.

Mull will spearhead the organisation's initiatives to promote innovation and invest in the circular tyre economy, expand the market for end-of-life tyres and support studies to fill in the gaps in the sustainability and tyre recycling supply chain in her new role at TRF. Mull brings a wealth of experience in the sustainability field and a broad understanding of fleet management and decarbonisation, including converting fleets to electric and alternative fuel vehicles. In her role as PepsiCo's Sustainability Senior Manager, she oversaw major electrification projects, obtained grant money and spearheaded efforts to lower Scope 1 and Scope 2 emissions throughout Pepsi and Frito-Lay's North American fleets. Mull oversaw the local government's efforts to upgrade municipal vehicles to greener technology and volunteered to help the Red Cross electrify its fleet.

Anne Forristall Luke, TRF Board President, said, “Stephanie Mull brings the passion, in-depth expertise and history of excellence that will drive TRF and its partners to achieve critical tyre recycling and reclamation milestones. We are thrilled to have her join the Foundation as we advance tyre sustainability while tackling the challenges and opportunities ahead.”

Mull said, “I’m honoured to join the Tire Recycling Foundation and support its sustainability mission to achieve 100 percent end-of-life tyre circularity. TRF is a vital nexus of expertise and leadership, and I look forward to working with all stakeholders in developing tyre recycling solutions that pave the way for a more sustainable future.” 

The Tire Recycling Foundation is dedicated to achieving 100 percent circularity for end-of-life tires by advancing innovation, building partnerships and supporting scalable recycling and reclamation solutions. Consisting of 15 global industry leaders with expertise in the manufacturing, recycling and transportation industries, TRF’s Board primarily focuses on the acceleration and adoption of emerging end-of-life tyre market technologies like rubber-modified asphalt (RMA).