A proposed bill in Brazil’s Chamber of Deputies has ignited fierce opposition from the country’s tyre retreading sector, which sees the legislation as an ill-conceived and uninformed attack on an industry that plays a crucial role in the economy and sustainability efforts. The bill seeks to ban the use of retread tyres on buses and trucks operating on state and federal highways, a move that the industry argues is both impractical and detrimental.

Brazil is the world’s second-largest retread market, following only the United States. This achievement has been attributed to the reliability and quality of work carried out by retreaders, which has earned the market’s trust.

In September 2024, a draft bill was introduced in Brazil’s Chamber of Deputies to exercise a ban on the use of retread tyres in buses and trucks operating on state and federal highways. The Brazilian Association of Tyre Retreading (ABR) lashed out at the proposed draft, labelling it as ‘misguided and uninformed’.

Subsequently, ABR President and Federal Senator of Mato Grosso, Margareth Buzetti, told Tyre Trends, “The proposed bill focuses on retread tyres rather than broader factors such as overloading, poor road conditions or inadequate maintenance practices due to sheer misinformation on the part of the person who proposed the project. It is a simplistic and populist proposal that promises to increase road safety by fighting the wrong enemy. Tyres retreaded in Brazil undergo extremely rigorous inspections to ensure that they reach the transport companies safely and reliably.”

“We, as retreaders, meet Inmetro standards that define the technical requirements for tyre retreading, following the standards of excellence practiced in other countries. We are talking about large companies that have strict quality standards. We are in no way inferior to new tyres in terms of safety,” she added.

According to Buzetti, no reputable company would compromise on tyre safety as doing so could lead to financial losses from accidents and endanger lives. She also pointed out that the sector’s ability to generate approximately 300,000 direct and indirect jobs is a testament to the high quality of retreaded products.

Commenting on how the proposed bill might influence public perception about the sustainable practice, she noted, “The way it was proposed is terrible because it gives people the impression that retread tyres in Brazil are of poor quality and are responsible for road accidents. This is absurd misinformation. However, I do not see this issue as something that concerns the general population. Transport companies, which are the largest users of retread tyres, are aware of the reality.”

“Entities linked to both the reform and transportation sectors sent dozens of letters to the Chamber of Deputies against the proposed bill. We will continue this pressure in 2025,” she added.

The association plans to seek out the rapporteur and the author of the bill so that they understand the seriousness of the work carried out by the sector. “The right thing to do would be for the congressman to withdraw the bill he presented and file another one that focuses on combating illegally-made reforms or the poor-quality tyres that are imported from Asia without any control whatsoever. Then they will have our support. Otherwise, we will seek out partner congressmen to wage a real battle within the Chamber against the advancement of this absurd proposal,” contended Buzetti.

IMPLICATIONS OF THE BILL

Buzetti noted that if the proposed bill was implemented, then the implications would be ‘catastrophic’. “If the bill were to become law, the long-term impact on Brazil’s tyre industry would be devastating. Companies are already struggling with the rising cost of raw materials due to increase in the Dollar-Brazilian Real exchange rates. Banning tyre retreading would further cripple the sector, leading to significant financial and operational challenges,” she said.

Currently, tyre retreading saves Brazil BRL 7 billion in transportation costs. If the proposed bill becomes law, which the ABR believes is unlikely and will actively oppose, it would effectively force transportation companies to buy only new tyres overnight, causing a massive rise in costs.

Alluding to the potential impact of this legislation on Brazil’s carbon neutrality and sustainability goals, Buzetti emphasised, “The sector was recently recognised by the Ministry of the Environment as an important asset in the circular economy. This was a milestone that we achieved at great cost, and the government is finally beginning to see our importance for environmental sustainability. I believe that 2025 will be the year in which we will be able to make even more progress on this issue. We cannot ignore the importance for the environment of a sector that retreads 14 million tyres per year.”

While the association can furnish data demonstrating the safety and reliability of Inmerto-certified retread tyres to battle the proposed bill, Buzetti, attacking the project makers, said, “Can the deputy who created the project present data that guarantees that the lack of safety on the roads is caused by retread tyres?”

Commenting on the bill’s impact on small and micro enterprises if implemented, Buzetti said, “Tyre retreading supports 300,000 jobs in Brazil today. It is a well-established market. Banning retreading would be like taking food off the table for thousands of Brazilians who rely on this sector.”

ALTERNATIVE ROUTE

According to Buzetti, the legislative year ended with this bill being presented to the Chamber of Deputies’ Transport and Roads Committee and it did not receive any amendments within the statutory deadline. Now, in February, discussions on the proposal can begin and she highly doubts that it will move forward. As a senator, she will not participate in the votes in the Chamber but will personally go to the committee to talk to all the deputies to demonstrate the quality of tyre retreading in Brazil.

Speaking on the steps that the government should take to address any lingering safety concerns and prevent future proposals like this, in case the bill was withdrawn, Buzetti said, “Inspection of poor-quality tyres entering the country and incentives for tyre retreaders to continue operating within the law is a necessary step. I presented a bill that is currently pending in the Chamber of Deputies that provides tax exemption for tyre retreading companies, as a way of attracting them to formality.”

She also noted, “Instead of banning retread tyres, we could have greater oversight of imported tyres that enter Brazil illegally. We are talking about tyres that are so bad that they don’t even need to be refurbished. These should be a priority for parliamentarians. And, of course, improving road conditions and oversight of the rules that must be followed by transport companies (such as not exceeding the maximum load) are also important steps to increase road safety.”

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Hankook Tire has signed a memorandum of understanding with Finland’s Rotoboost to co-develop a new class of low-carbon carbon materials for tyres, as the South Korean manufacturer accelerates efforts to cut emissions across its supply chain.

The agreement was concluded on 20 November at Rotoboost’s China office in Shanghai and centres on the joint development of carbon materials derived from so-called turquoise hydrogen — a process in which methane is thermally decomposed to produce hydrogen and solid carbon with significantly lower CO₂ output than conventional production methods.

Hankook said the collaboration marks a further step towards its “2050 Net-Zero” target, with a specific focus on the raw-materials stage, where carbon black — a fossil-fuel-based input widely used in tyre manufacturing — is associated with high emissions. The company has been expanding research into recycled and certified forms of carbon black but sees the hydrogen-derived alternative as a promising next stage.

The signing was attended by Hyuncheol Kim, chief operating officer of Hankook Tire China, and Rotoboost chief executive Kaisa Nikulainen. According to the companies, the partnership reflects a shared ambition to “strengthen sustainable materials value chain”.

Turquoise-hydrogen carbon materials, generated during the decomposition of methane in a high-temperature reactor, have recently drawn interest in the automotive and tyre sectors for their potential to reduce lifecycle emissions. Hankook aims to optimise the material’s properties, validate its performance in tyre compounds and achieve more than a 50 per cent reduction in greenhouse-gas intensity “without compromising product performance”.

The group will also develop a quantitative verification system, using Life Cycle Assessment and Environmental Product Declarations, to assess carbon-reduction effects from raw-material sourcing through to production.

The agreement builds on Hankook’s growing portfolio of sustainability-driven projects. This year the company joined a national research programme on large-scale turquoise hydrogen production and began a development initiative with Solvay Silica to produce circular silica using industrial waste streams. Last year it achieved mass-production use of three ISCC PLUS-certified carbon blacks made from end-of-life tyre pyrolysis oil, and commercialised Korea’s first chemically recycled PET tyre cord through a partnership with SK Chemicals and Hyosung Advanced Materials.

Hankook said it would continue to “reduce its dependence on petroleum resources, prevent the depletion of natural resources, and consistently lower carbon emissions” through global collaborations.

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India’s Balkrishna Industries Ltd (BKT) has strengthened its original equipment (OE) business with three senior appointments across France and South America, as the off-highway tyre maker accelerates its 2030 growth strategy.

The company said the hires mark a further step in its plan to expand in priority markets and reinforce its position as a global OE partner through technical collaboration and deeper engagement with equipment manufacturers.

In France, BKT has appointed Rémi Morin as Brand Specification Manager. Morin, who has more than 12 years’ experience with a global OEM and a decade in smart farming, mobility and innovation, will lead the firm’s engagement with tractor dealers. BKT said the role is designed to align product development more closely with the needs of OEMs, dealers and end-users in a market where the company already has a strong aftermarket presence.

In South America, BKT has added Cadu Accica as Head OEM South America and Lincoln Sugimoto as OEM Technical Manager South America.

Accica brings 19 years of experience in the specialty tyre sector across Latin America, with a track record in business development, marketing and sales. He will oversee OE partnerships with a focus on customer proximity and long-term collaboration.

Sugimoto, an engineering and project management specialist with 15 years’ experience in the specialty tyre and material-handling industries, will provide technical support to OEMs in the region and drive innovation and operational efficiency.

“These appointments reflect our bold commitment to scaling our OE business worldwide — with Europe and South America being critical parts of that journey. Remi, Cadu, and Lincoln bring passion, expertise, and a shared belief in performance through partnership and innovation. Their arrival enhances our ability to engage with OEMs at the highest level and deliver long-term value across regions. We are building a team that will transform our strong ambitions into reality at a global level,” said Ludovic Revel, President Global OEM, BKT.

BKT said the latest hires follow recent additions to its OE teams across Europe, Africa and the Middle East. The company added that it is now positioned to expand its OE footprint across agricultural, industrial and OTR segments as part of its long-term strategic plan.

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A Legacy of Trust: Abu Dhabi Tyre Company Since 1969.

For over fifty years, Abu Dhabi Tyre Company has been a key player in the UAE's tyre industry. Since 1969, the company has served as the authorised distributor for the globally recognised FIRESTONE brand, specialising in high-quality Truck and Bus Radial (TBR) Tyres.

The company’s slogan—"Whatever you drive, drive a Firestone"—underscores its commitment to quality and service, as well as its focus on the TBR market, where durability is a paramount concern.

New Leadership to Steer Future Growth

Abu Dhabi Tyre Company marks a significant milestone by appointing Dr Amr Anwar as General Manager, effective May 1, 2025. Dr Anwar brings extensive knowledge and a clear vision to the role. He earned a Doctor of Business Administration (DBA) and Master degree - MBA in Business Administration.

With this strong foundation, Dr Anwar is well-positioned to lead the company through its next phase of growth and operational development.

A Commitment to Operational Excellence and Market Presence

Upon assuming leadership, Dr Anwar outlined his strategy to strengthen customer relationships, with a particular focus on the commercial sector.

"I will relentlessly strengthen our operational excellence and expand our market dominance," declared Dr Anwar. "My mission is clear: every commercial fleet in the UAE will turn to Abu Dhabi Tyre Company for critical TBR solutions. We will not just honour the Firestone legacy—we will set new industry standards as indispensable partners."

Looking Ahead

As Abu Dhabi Tyre Company moves forward under new leadership, it remains committed to the principles of quality, service, and customer satisfaction that have defined it since its inception in 1969. The company stated, “We are confident that Dr. Anwar’s strategic leadership will solidify our position as the leading Firestone TBR distributor in the UAE and ensure our continued success for decades to come.”

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Bridgestone India, a leading tyre manufacturer, has announced the appointment of Rajarshi Moitra as its new Managing Director, effective 1 January 2026. He currently serves as the Deputy Managing Director and succeeds Hiroshi Yoshizane, who has served as Managing Director since January 2024 and as Group President, Bridgestone Asia Pacific, India, China (BSAPIC) since May 2025.

Yoshizane will be promoted to Vice-President and Senior Officer of Bridgestone Corporation, effective 1 January 2026. He will continue to serve as BSAPIC Group President, Chairman of the Board of Bridgestone India and Vice Chairman of the Automotive Tyre Manufacturers’ Association.

In these roles, Yoshizane will provide strategic guidance to Bridgestone India and contribute to the growth of the industry.

Rajarshi Moitra, said, “I’m deeply honoured to take on the role of Managing Director and to continue supporting our teams at Bridgestone India, with whom I have worked so closely over the past few years. I look forward to continuing to work in alignment with Bridgestone’s essence and its unchanging mission of ‘Serving Society with Superior Quality’, as we serve our customers, OEM partners and communities at large.”

Hiroshi Yoshizane, said, “Bridgestone India has been an important part of Bridgestone’s growth journey globally, and it has been a privilege to work with such a passionate and capable team driving that progress. Together, we have strengthened our business operations, expanded our market presence, enhanced Safety & Quality, and planted important seeds for the future through initiatives in R&D, social contribution, and sustainability. The team’s strong commitment to serving customers and communities has created a solid foundation for continued success. As I continue my responsibilities as Group President of BSAPIC and Chairman of the Board of Bridgestone India, I look forward to supporting its continued growth under Rajarshi’s capable leadership.”

Moitra has over two decades of experience in Business Strategy, Profit Centre Management, Sales & Marketing and leading transformations. He joined Bridgestone India in 2019 to lead the Consumer business. He expanded his roles to include Consumer & Commercial Business, Solution Business, Logistics & Supply Chain Management. He became Executive Director – Sales & Marketing in June 2024 and Deputy Managing Director in May 2025.

Bridgestone India states that the new leadership structure will help it continue its transformation toward becoming a solutions company, guided by the ‘Bridgestone E8 Commitment.’

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