When we discuss about a motorcycle's performance, we generally speak about its engine power, torque, top speed, how fast it can accelerate, vehicle sound etc. Nevertheless, all these are meaningless if a driver cannot control the machine and/or is not comfortable while riding. There comes the importance of tyres. Tyres are the most crucial parts of a vehicle suspension system. Tyres are the only component in a motorcycle that constantly stays in contact with the road. The part of tread which is in contact with road surface is called ‘contact patch’ & Is about half the size of a post card. The overall suspension system (including tyres) ensures the right contact between the tires and the road surface at every stage of driving, thereby ensuring stability and good handling of the vehicle.
As tyres are the only contact with the road, they are responsible for multiple functions, such as –
Transfer the engine power to the road- meeting the demands of acceleration and braking
Provides right hold (grip) on different surfaces like dry, wet, snow, loose soils etc.
Helps the rider to steer the vehicle by responding to the handle movements
Carry the weight of the vehicle & rider
Ensuring the comfort of the rider by absorbing and dampening shock
Apart from the above aspects, tyres play a vital role in vehicle aesthetics, safety, fuel efficiency etc. These and several other challenges make Motorcycle tyre design a very interesting and responsible subject.
Apart from being a crucial part of a vehicle suspension system, tyres are the only contact between vehicle & road. Motorcycle vehicle dynamics and control characteristics are highly influenced by the tyre design. It is therefore highly imperative for a vehicle chase/suspension designer & tyre designer to work together in tandem. This will ensure that the part designs will complement each other and deliver the characteristic target performance of a motorcycle. A robust interaction mechanism between the R&Ds of OEM [Original Equipment Manufactures] and tyre manufactures is a growing necessity to cater to the ever‐increasing demands of performance entrusted upon the tyre of today. In case of tyres getting designed exclusively for aftermarket, a tyre designer work closely with the vehicle dynamics team to ensure that the retrofit design delivers desired target performance of the vehicle
Some of the major steps involved in motorcycle tyre design are
Product planning & Tyre “Size” finalization: During this stage a vehicle designer & tyre designer jointly review the vehicle performance requirements and decides the parameters specific to tyre performance. This includes:
Defying the application /terrine: Depending on application, 2 wheelers maybe broadly classified as Sport, Cruiser, Choppers, Touring, scooter, Step through, Sport touring, Enduro etc. Different OEM’s follow different terminologies, but a for a tyre designer to understand the final use by the user is of utmost importance. Demands from a tyre varies with each vehicle category, for example, for a cruiser the tyre is designed to be robust so as to hold up the weight of such heavy bikes and deliver long tyre life, whereas for a Sport touring /super sport bike, tyres are designed to deliver quick and precise handling with superior grip. These tires are lighter and made by using softer compounds for Superior grip.
Selection of Bias /Bias belted / Radial: At this juncture, I am not going to delve deeper into a detailed comparison of these constructions – however, it is important to acknowledge that both these construction types have their respective advantages and disadvantages. Each of these constructions has few specific applications where one performs better than the other. The selection of construction type mainly depends on vehicle category (application), vehicle Speed, load on the tyre, stability requirements, handling requirements, etc. for example Bias tyres are used in medium speed but heavy weight vehicles owing to their sturdy sidewalls, whereas Radial tyres are the ideal choice for high speed , vehicles because of their superior dimensional stability.
Selection of Tube type Vs Tubeless: Functionally both types of tyres have a proven track record for almost all applications. Hence this choice mainly depends on vehicle Rim design, which is decided by the overall aesthetic demand & application of the motorcycle.For high speed application, tubeless is always preferred
Finalizing the Tyre size / Tyre Geometry: In general, we may call it as tyre “size” – which includes tyre width, tyre diameter, rim diameter etc. Tyre geometry affects the vehicle dynamics like caster, trail, vehicle Center of gravity [CoG], etc. It also influences the area of contact between vehicle and road surface under different riding conditions & load-carrying capacity of the tyres. Furthermore, tyre size significantly influences vehicle aesthetic as well. Tyre “size” and vehicle rim size are always interconnected. Decision on one influence the decision on the other. Usually motorcycles have different front and rear tyre sizes depending on vehicle geometry & load distribution. Tyre “sizes” are decided considering all these parameters & the designers ensures that it follows the standards’ guidelines applicable in target countries.
Tyre tread profile design:
Contrary to the passenger car tyre designs which have almost flat tread surface, motorcycle tires have a U-shaped profile and a contact patch that changes size and shape during cornering. There is a major difference in the way lateral force is built up in passenger car and two wheelers. In case of passenger car, mechanism of lateral force builds up is due to slip angle whereas in two-wheeler it is mainly because of the camber or the leaning of the vehicle. Hence you see a flat tread area for passenger car tyre and U-shaped profile for Motorcycle tyre
This U-shaped profile is an important design factor having a direct influence on vehicle performances such as drivability (handling) durability, ride comfort, noise and wear resistance etc.
These tread contours are designed as the arc of one radius, or a combination of arcs with two or more radii. These profiles ensure the required contact patch availability at different lean angles & are controlled by the lean characteristic of the vehicles. It is very critical to balance the performance of front tyre & rear tyre of s motorcycle for precise handling of the vehicle. The contour designs play an important role in front /Rear tyre balance.
Tyre tread pattern design:
Patterns are molded in the tread area of tyre by repeated arrangement of ‘Groves’ or ‘Blocks’ & are generally referred to as “tread pattern”.
Significance of tread pattern:
Tread pattern plays a vital role in tyre performance such as:
Optimizing the traction on the riding surface
Eliminating aquaplaning
Optimizing the” Wear” of tread area·
Ensuring the continuity of tyre performance at different wear Stages [ wear %] of tyre.
Rolling resistance of the tyre
Noise generation
roviding a measurable clue to the owner on time for removal /suitability for continuous usage. etc.
Tread patterns not only helps in achieving the target performance, but also impart unique look to tyres and enhance aesthetics
Tyre patterns are broadly classified into 4 Major headings
- Rib patterns
- Directional
- Block [ Knobby]
- Slick tyres [Pattern less]
Selection of which group of patterns is mainly controlled by the terrain of application, e.g. Directional patterns are preferred in paved roads and knobby pattern ae mainly used on off-road applications. Pattern less tyres are normally used in racing track applications to provide maximum traction. Vehicles are designed to work in a combination of different terrains – similarly, tread patterns also have subgroups– which are optimized to operate in different combination of terrains. E.g. Semi knobby patterns for on – off allocations, High land – minimum grove patterns for Supersport highway applications etc.
Designer alter the direction of the grove, depth of the grove, number of groves, the ratio between Grove area & non grove area [ Land- sea ratio] , shape of the grove, the width of the grove etc. to optimize the performance of tread pattern. These patterns are designed to perform under different dynamic conditions. Nowadays designers seek the help of computer-aided simulations to predict the performance under different loading /riding conditions to optimize the pattern design.
Tyre as an Aesthetic component
The visual appeal of tyre is significant contributor in the overall aesthetics of a motorcycle. Hence in addition to performing all the functional requirements discussed so far, tyres ought to look good too.
The tread pattern should complement the overall styling language of a motorcycle. This attracts the attention of OEM’s vehicle styling studios towards tyre tread designs as well. In fact, most of the new tyre designs are done first at styling studio and then technically optimized by the tyre engineer to guarantee the functionality.
Material design
Tyre is a composite material made of different rubber compounds and reinforcing materials. Right compound and reinforcing material selection are crucial to achieve the target performance of tyre.
- Reinforcing materials:
Reinforcing materials provides the required strength and stiffness for tyre body [carcass]. This includes “tyre cords” used in tyre body ply & “bead wires” used in bead construction of tyres. Most used tyre cord materials are Nylon 6, Nylon 6-6, Polyester, Aramid, Rayon, Steel, etc.
These materials differ in their chemical composition, tensile strength, elongation properties, impact strength, temperature resistance, rubber adhesion, etc. Tyre engineer must choose the right tyre cords depending on the performance demands of the tyre like load carrying capacity, durability, impact resistance, drivability, speed of operations etc. Cost & availability also are few decisive parameters during selection of reinforcing materials.
Tyre Cord denier, cord style, EPI (Ends Per Inch), angle of cords and number of plies affect the strength of a tyre and are chosen based on engineering, and design criteria.
structural durability of a tyre is Primarily determined by the reinforcing material
- Rubber compound design
Each part of the tyre must dispense different functions and are thus designed with different rubber compounds like tread compound, sidewall compound, carcass compound, bead wire coat compound, etc. Though all these compounds have their own importance, but tread compound selection is the most critical, as it has a direct impact on tyre traction, handling, wear performance, durability, rolling resistance, etc.
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- Trends of tread compound design:
Even though smaller number of components are used in a motorcycle tyre, than as compared with passenger car tyres, but performance challenges involved in compounding are far more complex considering less area of tyre in contact with road. 3 major performance requirements in motorcycle tread compound are (1) Grip (2) Rolling resistance [fuel efficiency] and (3) Tyre life which is generally referred as the magic triangle in tyre rubber compounding. This is due to the contradictory response of these 3 performance characteristics to rubber compounding approach. For example, improvement in Grip normally comes with an increase in rolling resistance with conventional compounding as both are related to energy loss. It is always a challenge for tyre compounder to improve all three performance requirements together and this calls for the incorporation of advanced polymers and fillers.
Performance priorities for tread compound changes based on operating terrain, type of vehicle, etc. e.g. Street two-wheeler tread compound designs primarily focus on high grip and high-speed capabilities, whereas an on-off application tyre require higher cut and chunk resistance tread compound.
Demand for lower rolling resistance tyre is showing a steady increase Year-on-Year. Major divers for this growing demand are Electric vehicle introduction & increased focus on vehicle fuel efficiency, in few segments. Tread compounds are expected to deliver lower rolling resistance, without compromising the Grip – typical “magic triangle” puzzle for any tyre compounding engineer. Tyre industry can address this challenge by usage of new generation materials like SSBR, functionalized SSBR, high molecular
Design for manufacturing
For success of any product – Design & manufacturing sync is a must. While designing, to accommodate all functional requirements, a designer cannot ignore the significance of manufacturing process. Hence every tyre design is optimized to satisfy both functional & manufacturability needs. This if not done properly may result in suboptimal performance of the product,
Product Performance Testing
It’s important to review and verify the product performance before releasing it into the market. There are a set of Indoor & Outdoor tests for performance review. A few of them are listed below,
Indoor tests: High-speed drum test, Endurance test, Rolling resistance test, Force and moment testing, Stiffness test, Footprint etc.
Outdoor tests: Ride and Handling testing (track, off-road, public road etc.], Braking test [wet, dry], tyre wear test etc.
Blend of Engineering & Art
Being an integral part of vehicle suspension system & only contact point with road, a tyre plays significant role in motorcycle performance [safety, drivability etc.]. In addition to these performance parameters, tyres have significant influence on the overall styling of the vehicle. It complements the primary theme of the vehicle. A right blend of engineering and art is essential for a successful tyre design. One cannot substitute the other. Amongst different steps of tyre design like, dimension finalization, tread design & martial design etc. the most critical step is tread design (profile, pattern & compound)
Few areas designers are focusing today to meet the near/middle future demands are
- Lowering the rolling resistance – without compromising grip
- Shortening the time to market.
- virtual simulation of tyre performance
References
- ‘’The pneumonic tyre’’, National Highway Traffic Safety Administration, Feb 2006
- T. French, Tyre Technology, Hilger, New York, 1989.
- Mechanics of Pneumatic Tires, S. K Clark, ed., University of Michigan, US Department of Transportation, National Highway Traffic Safety Administration, Washington, DC, 20590, 1891.
4. Handbook of vehicle-road interaction: vehicle dynamics, suspension design, and road damage / edited by David Cebon. p. cm. - (Advances in engineering), ISBN 9026515545
5. “Tyre and Vehicle Dynamics” , Hans B. Pacejka, Professor Emeritus Delft University of Technology, Consultant TNO Automotive Helmond
The author is General Manager - Product Development,2&3-Wheeler tyres, CEAT Tyres
From Data Overload To Decisive Action
- By Nilesh Wadhwa
- October 23, 2026
As commercial vehicle operators face mounting pressure from regulations, rising costs and the shift to electric power, Webfleet, a subsidiary of Bridgestone, is focusing on turning ever-growing volumes of vehicle data into practical recommendations that improve performance and ease the daily burden on fleet managers.
Founded in Leipzig in 1999 as one of the world’s first web-based fleet management platforms, Webfleet has grown from a pioneering software-as-a-service (SaaS) start-up to Europe’s leading solution and a core part of Bridgestone’s global offering. Today it serves drivers across more than 180 countries with AI-powered insights, electric-vehicle tools and sustainability data that turn complex operations into clearer, more efficient decisions.
In an exclusive interaction with Tyre Trends, Marc Notenboom, Director of Product Management at Webfleet, shares how the company has watched the fleet-management sector evolve over more than a quarter of a century. Interestingly, it was just last year the company marked its 25th anniversary.
From its inception, Webfleet has seen the volume of available data explode, yet the real challenge remains converting that information into meaningful guidance.
“Fleets give you more data but not more insights, which continues to be a challenge. Because of new regulations, new sensors, increasing competition and customer demands, we end up generating more data. We also have access to more data, which is growing exponentially. And then comes the real question, how do you make sense of that data?” Notenboom observed.
Marc Notenboom, Director of Product Management, Webfleet
Webfleet obtains its information through black-box devices installed in vehicles, sensors or direct connections to original-equipment manufacturers. This includes telematics, GPS, video, driver behaviour and vehicle diagnostics, among others. The company then processes that stream to deliver fleet-management services.
The next step, he explained, is moving beyond retrospective analysis. “Insights tell you what happened and why it happened, perhaps, but not what you need to do to improve your performance. That is what we are doing now with the help of artificial intelligence (AI). For example, we analyse data, see if patterns are different or you have anomalies in your data to predict what is happening or what is going wrong. And then we also use AI to analyse our data to see how you are performing, for instance, against competition. And then give customers suggestions on how to improve on certain topics like fuel consumption or driver safety,” he said.
The industry, in Webfleet’s view, is therefore evolving from raw data collection towards insights, recommendations and concrete actions.
SHARED PRESSURES ACROSS DIVERSE FLEETS
Webfleet serves a wide spectrum of customers, from large transport and logistics operators to small fleets of one or two vehicles, service-and-maintenance businesses and last-mile delivery companies.
Each customer faces distinct operational issues, yet common themes emerge. “What they all have in common is that the amount of data and the pressure to enhance their performance is increasing a lot. And then there is the regulatory compliance pressures as well,” said Notenboom.
Performance, in this context, covers delivery times, cost per kilometre, driver wages, safety and fuel consumption – metrics that matter differently according to the sector, but all that demand continuous improvement.
One of Europe’s most persistent difficulties is the shortage of skilled drivers, which has led to greater reliance on migrant workers whose experience of road conditions may vary widely between countries.
Webfleet addresses part of this challenge through tools such as OptiDrive, which shows fleet managers how individual drivers perform on fuel use and safety. Language barriers are tackled with automatic translation features built into the driver’s work app or tablet.
“They can interact with their fleet manager in their own language, and the fleet manager can also interact back in their own language,” explained Notenboom. The same interface delivers active coaching: if a driver exceeds the speed limit, for example, an immediate warning appears. These software-based interventions help maintain standards without requiring constant direct supervision.
MEASURABLE GAINS AND EV TRANSITION
Notenboom agrees that customers understandably scrutinise the return on any additional technology cost. He reported that Webfleet users typically achieve efficiency improvements of up to 15 percent, though results depend heavily on the starting point. This ranges from fuel savings, faster turnaround, downtime reduction or improved driver behaviour, among others.
“If a company is already really good at saving fuel, then adding tools and driver coaching and technology might not change a lot. At the same time, even if it’s a small improvement, especially with the high fuel prices today, it could already translate to a lot of savings,” averred Notenboom.
The arrival of electric trucks introduces a fresh set of complexities. Research indicates that driver behaviour exerts an even greater influence on energy consumption in electric vehicles than in conventional combustion models. Smooth operation becomes critical to range, while decisions about when and where to charge add further layers of planning. Webfleet supports the transition by helping managers determine the right vehicle for each duty cycle.
“If you do long-distance transport, electric trucks are perhaps not the best option. But if you do inner-city deliveries, then electric trucks become an interesting option. And trying to find out where the optimum is, when to use Internal Combustion Engine-vehicles, where to use electric vehicles, that is also a part where we can help the fleet manager to make that decision,” he said.
On the technology package itself, every Webfleet customer receives the software platform. Hardware can be selected according to need, or in some cases, dispensed with entirely through the OEM.connect service (access vehicle data directly from OEMs via APIs), without installing extra hardware that draws data directly from the vehicle manufacturer.
“A number of customers are preferring to use OEM.connect. So that is a solution where we don’t install hardware but take the data directly from the OEM offerings,” he explained. On the other hand, where original-equipment data fall short, Webfleet’s own devices remain available.
PRIVACY, BENCHMARKING AND THE ROAD AHEAD
Growing data volumes inevitably raise questions of privacy and regulatory compliance. Webfleet adheres strictly to General Data Protection Regulation (GDPR) – a strict European Union (EU) law that protects information privacy and data rights for individuals in the EU and the European Economic Area (EEA) – requirements.
Certain categories of information can be processed only with explicit customer permission, and for benchmarking purposes, the company anonymises data so that individual vehicles or fleets cannot be identified.
A recent example is Webfleet’s Commercial Trip Monitor, which aggregates anonymised information across the entire customer base to generate comparative insights.
Looking three to five years ahead, Notenboom identified three principal challenges for the commercial-vehicle industry: the practical difficulties of electrification, the continuing shortage of drivers (with autonomous vehicles potentially addressing certain use cases over a longer horizon) and relentless competitive pressure to deliver higher quality service at lower cost.
He regards these same pressures as sources of opportunity for those able to convert them into advantage.
Interestingly, he shared that Webfleet itself continues to evaluate new markets beyond its established presence in Europe, South Africa, South America and Australia. Bridgestone’s ownership of the US-focused Azuga platform complements the portfolio, while Asia-Pacific, including India, remains under active review even if no immediate plans have been confirmed.
As Notenboom puts it, the goal is not to simply collect more information but to translate that information into clearer decisions that keep vehicles productive, drivers safer and costs under control – regardless of whether the powertrain is diesel or electric.
Vaculug Rolls Out VMS Pro Max Next-Gen Fleet Management App
- By TT News
- October 20, 2026
Vaculug has released VMS Pro Max, the next generation of its fleet management application. The product, developed over a three-year period, pairs a redesigned interface with AI-enhanced software intended to make commercial fleet management faster and more intelligent. The app is now available for download through the Apple App Store and Google Play Store.
The upgraded platform offers clear, real-time access to tyre and vehicle data, accelerates background report uploads to reduce driver time and allows measuring tools to be connected for automatic tread depth capture. It also incorporates an embedded VAN Driver Guide and can instantly flag vehicles left uninspected across 30, 60 or 90 days. Existing users must sync all pending inspections and confirm cloud upload before updating to prevent data loss.
Yokohama Rubber, dotData Partner On Human-In-The-Loop AI Agent For Manufacturing R&D
- By TT News
- October 15, 2026
The Yokohama Rubber Co., Ltd. and dotData, Inc. have announced joint development an AI agent to help engineers form hypotheses, interpret findings and make decisions in manufacturing R&D. Before full deployment, the initiative will validate the agent's required capabilities and technical feasibility.
The solution combines technical documents such as design specifications and experimental reports with engineers' accumulated expertise and features extracted from measurement data via dotData's Signal Intelligence technology. It will provide insights tailored to each project's objectives, circumstances and constraints.
The agent is not meant to produce a single correct answer. Operating in a human-in-the-loop framework where engineers retain decision-making authority, it will present multiple possibilities, perspectives and risks to broaden thinking and support professional development.
Manufacturing R&D generates diverse data through experiments, simulations, production and evaluation. Developing hypotheses requires specialised knowledge and context. Since new technology R&D rarely has one predetermined answer, abductive reasoning plays a key role. AI can add value by using data and organisational knowledge to widen engineers' perspectives rather than replace judgment.
The agent will explore measurement and experimental data patterns beyond factors engineers previously identified, combining quantitative insights with design documents and expert knowledge to reveal difficult-to-spot relationships. It will offer input from materials, design, analysis, production and evaluation perspectives, challenge existing hypotheses and raise questions about alternative interpretations and conditions. Engineers will then test hypotheses and feed results back into further dialogue, guiding Signal Intelligence processes so non-specialists can explore data features as needed.
Yokohama Rubber has advanced HAICoLab since 2020, using dotData as a foundational technology in tyre design and rubber mixing. This joint development expands those efforts, with engineers interpreting and evaluating the agent's suggestions using their own expertise rather than accepting them unquestioningly. The companies aim to transform R&D processes while strengthening engineers' creativity and judgment, establishing a new model for human-AI collaboration in manufacturing R&D.
Motoji Fujita, Head of Research & Advanced Development Division, The Yokohama Rubber Co., Ltd., said, “Since 2020, we have conducted research and development under the HAICoLab framework, drawing on the complementary strengths of people and AI to create a collaborative environment. We believe AI agents will give engineers access to perspectives beyond their own experience and enable them to evaluate hypotheses from multiple angles. Through this development initiative, we aim to advance our R&D capabilities while supporting the continued growth of our engineers.”
Ryohei Fujimaki, CEO, dotData, Inc., said, “Success in manufacturing R&D depends heavily on an organisation’s ability to connect its proprietary data and knowledge with AI. The quantitative context generated from data through automated Signal Intelligence provides a foundation for AI agents to engage engineers in practical, data-driven discussions. Together with Yokohama Rubber, which has many years of experience in advanced data utilisation, we intend to establish standards for using AI in highly specialised business domains.”
Bridgestone Deploys Easytrack At SR Technics Spain MRO Hub
- By TT News
- October 10, 2026
Bridgestone Aircraft Tire (Europe), a Bridgestone Corporation subsidiary, has announced the deployment of its ‘easytrack’ tyre management system at SR Technics Spain SAU, the tyre and wheel maintenance hub of global maintenance, repair & overhaul (MRO) provider SR Technics. The scalable digital platform is accessible on desktop and mobile devices.
Designed for airlines and MROs, ‘easytrack’ manages inbound and outbound tyre and wheel flows across single- or multi-site operations. It delivers real-time identification, tracking and documentation throughout each asset’s lifecycle. The project follows the solution’s first airline implementation in 2025, becoming its second customer rollout and first MRO application.
MRO providers handle large tyre and wheel volumes for multiple airlines, complicating operations. ‘easytrack’ simplifies asset management and improves traceability, accuracy, safety and productivity. At SR Technics Spain SAU, it digitalised paper-based processes, cutting processing time by 45 percent, reducing data-entry and identification errors and improving flow management across Palma de Mallorca and Madrid.

From left: David Sautois, ‘easytrack’ Product Manager, Bridgestone Aircraft Tire (Europe) S.A.; Antonio Colella, General Manager, SR Technics Spain SAU; Jean-Philippe Minet, Managing Director, Bridgestone Aircraft Tire (Europe) S.A.; Eugenie Baradzina, Commercial Director, SR Technics Spain SAU.
The results stem from a Bridgestone and SR Technics Spain SAU co-creation initiative built on long-standing partnership. ‘easytrack’ was adapted to support tyre and wheel combinations for the hub’s wheel and brake operations. Bridgestone’s expansion of airline and MRO solutions aligns with its E8 Commitment, emphasising efficiency and ecology.
Antonio Colella, General Manager, SR Technics Spain SAU, said, "The successful implementation of easytrack is a significant achievement for SR Technics Spain SAU and our teams in Mallorca and Madrid. From the very beginning, the collaboration with Bridgestone was built on trust, openness and a shared vision for innovation. Together, we have developed a solution that not only improves efficiency and traceability but also creates lasting value for our operations. We are proud to be the first MRO in the world to adopt this technology and look forward to continuing this journey with Bridgestone Corporation.”
Jean-Philippe Minet, Managing Director, Bridgestone Aircraft Tire Europe, said, “I’d like to thank SR Technics for their trust and another fruitful collaboration with Bridgestone. What the teams have jointly achieved is remarkable: co-creating through efficient teamwork and customising the Bridgestone easytrack application to digitise SR Technics tyre and wheel tracking operations. This is a brilliant example of how Bridgestone amplifies the value created at our partners.”


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