The integration of Radio Frequency Identification (RFID) technology into the tyre industry is gaining momentum, offering solutions for traceability, sustainability and lifecycle management. Beontag, in collaboration with Michelin, is spearheading this innovation by jointly designing specialised RFID tags that can withstand the harsh conditions tyres face, such as extreme heat and pressure. The tags store crucial data, enabling efficient recycling, retreading and warranty management. As the tyre industry evolves, RFID adoption is seen as essential for ensuring authenticity, improving asset management and supporting regulatory frameworks. However, challenges remain in scaling production and increasing industry awareness.

Punch card systems, barcodes, dog tags, biometric scanners etc. are all instruments that offer basic information about humans and commodities for identification, authentication, traceability and retrospection.

The tyre industry is similarly standing at a crossroad where the demand for traceability and retrospection is growing. Tyre manufacturers, retailers, retreaders and recyclers are showing a growing exuberance for digital footprints that can record, summarise and authenticate information related to each existing and new tyres throughout the commodities lifecycle.

And the simple solution catering to such demands is a radio frequency identification (RFID) tags. While the use of RFID tags is new within the global tyre market, these have found a stronghold across retail, logistics, manufacturing, healthcare etc.

The tag is changing the game of traceability within tyre markets as the adoption grows. Technological companies are collaborating with tyre manufacturers to develop tailor-made RFIDs.

International RFID and IoT expert Beontag is one such company that has developed RFID tags for the tyre industry. Divulging deep into the engineering mechanics of the tag, APAC Senior Sales Manager Evelyn Ong told Tyre Trends, “RFID technology used in tyres is significantly different from conventional RFID applications due to the harsh conditions tyres endure, such as high temperature, pressure and wear and tear. Unlike RFID tags used in retail or medical settings, tyre RFID tags must be engineered to survive extreme conditions. As a result, traditional RFID designs, which use PET labels and conductive paste for chip attachment, are unsuitable. Instead, tyre RFID tags rely on a mechanically robust and inductively coupled antenna structure.”

“Designing RFID for tyres required a completely new approach, and the current version (generation four) is believed to be durable enough to last the entire lifecycle of a tyre. This innovation aligns with initiatives like the European Digital Product Passport (DPP), which mandates that products must be identifiable throughout their life cycle. Although RFID chips themselves only store a unique identifier (similar to a FASTag or car license plate), all detailed data such as manufacturing date, plant origin, distribution history, usage, retreading details and material composition is stored in backend software systems. As the tyre moves through the supply chain, each stakeholder adds relevant data to the software based on the RFID, creating a comprehensive database that supports traceability and lifecycle management including recycling or retreading,” she added.

The company’s main RFID tag for the tyre industry includes a chip with memory, enabling it to store data and serve as a digital identifier for the physical tyre using radio waves. This transforms a traditional tyre into a digitally traceable product.

Beontag jointly designed this RFID tag with Michelin, exploring the benefits of embedding a chip in tyres for purposes like asset management and product authentication and was instrumental in driving standardisation across the industry. While Michelin is the first tyre manufacturer to roll out the new ‘smart tyres’ with Beontag technology, the manufacturer recently announced a partnership with Kumho Tire and aims to go into partnership with other brands in the near future.

DEMAND AND SUPPLY

The company recently participated in a global tyre exhibition and rationalised its participation with significant long-term potential of the tyre RFID market. “With over 30 billion tyres in circulation globally, the scale of the opportunity is enormous. Having worked in RFID for over 20 years, the technology excels in applications involving products that are physically similar and difficult to differentiate visually like tyres. This makes tyres an ideal use case for RFID,” said the official.

Ong explained that beyond the European Digital Product Passport regulation, a key driver for embedding RFID in tyres is the fundamental need for every product to have a unique identity, whether through a barcode, QR code or digital tag. In the tyre industry, this need has been especially pressing due to the limitations of traditional identification methods like hot stamping, which often wear off over time and result in a loss of traceability.

She noted that the absence of a durable, readable ID creates challenges in verifying authenticity, determining warranty status and tracing the tyre’s origin. For instance, without a reliable identifier, it becomes difficult to confirm whether a tyre is genuinely from Michelin or to retrieve key manufacturing details such as plant location, batch number or intended distribution path.

By embedding RFID tags with unique digital identities, the industry gains the ability to link every part of the tyre’s lifecycle across the value chain. This ensures consistent traceability, facilitates better inventory and warranty management and combats counterfeiting.

“We are actively engaging with the top 10 global tyre manufacturers in the transition towards RFID-enabled tyres. While the European market is leading adoption driven largely by regulatory frameworks, we are also working with tyres manufacturers across the Asia-Pacific region and beyond.

“Although OEMs like Michelin are beginning to integrate RFID tags, starting with high-end passenger tyres, there is a growing and immediate demand from the aftermarket. This secondary market includes fleet operators, leasing companies and pay-per-use models, where the need for tyre tracking is urgent. These businesses want to monitor retreading cycles, ensure asset recovery and verify ownership, especially to prevent tyre theft or unauthorised replacements,” she added.

According to Ong, some aftermarket players are even looking to embed RFID tags independently rather than waiting for OEMs to standardise the process, underscoring strong demand outside the traditional supply chain.

When asked about growth potential between the passenger and commercial segments, she indicated that although current OEM efforts are focused on high-end passenger tyres, interest from the commercial and aftermarket sectors is strong and could drive faster adoption due to practical and financial incentives.

Furthermore, RFID tags play a key role in sustainability by enabling traceability throughout a tyre’s lifecycle. It allows manufacturers to capture crucial data at the point of manufacture, which is essential for tracking and recycling. With RFID, recycling processes become more efficient because tyres can be easily sorted based on type, size and materials. This minimises waste, reduces sorting time and improves the overall effectiveness of recycling efforts.

HURDLES IN ADOPTION

The executive noted that there are unique challenges of designing an RFID tag for tyres given the nature of its operations. To address these hurdles, the company and Michelin jointly designed and extensively validated a specialised RFID tag consisting of a chip and an antenna, which is fully embedded within the tyre.

This tag is designed to be invisible from the outside and integrated into the tyre structure in a way that ensures durability without compromising performance. The antenna’s spring-like structure allows it to expand and contract along with the tyre’s movement without affecting its function.

Crucially, the connection between the chip module and spring antenna is linkless, using inductive coupling instead of mechanical connection. This inductive mechanism ensures reliability even under extreme conditions like high temperature, pressure and physical deformation.

Although the tag is not constantly read during vehicle operation, it must remain functional and readable during inspections or servicing.

Alluding to broader industry challenges towards adoption, Ong said, “Current challenges centre primarily around a lack of awareness and industrialisation of the production process in existing tyre production lines and factories. Unlike retail, where RFID is well-established, the tyre sector is still in the early stages of adoption. Because of this, there is a need to educate the market, build trust and demonstrate real-world use cases. Potential customers are hesitant to act as first movers and prefer to see proven implementations to reduce perceived risk. A hopeful future challenge would be demand outpacing production capacity. However, a more realistic and significant long-term challenge lies in technological evolution, particularly around IC size, performance development and adding more functionality through sensor information.”

INTEGRATING RFIDS

The RFID chip used in tyres stores a minimum of 96 bits of data, which aligns with the standard size modelled after barcodes. This size is sufficient to encode essential identifying information including a serialised number.

While barcodes only identify products at the SKU level, RFID allows each item to have a unique identifier, making it far more powerful for inventory management. At every stage in the tyre’s lifecycle, it is the responsibility of the user or stakeholder to read the RFID tag and input relevant data into the software system, linking it to the tag’s unique identifier.

One of the most compelling applications of tyre RFID is during the tyre’s second life – especially in retreading. In this stage, the retreader can embed a new RFID tag and effectively reset the tyre’s lifecycle. This allows the retreading company to claim and track the work they’ve done including how many times the tyre has been retreaded and when.

Fleet operators or regulators can use this data to verify authenticity, ensure compliance and manage safety.

At the end of the tyre’s life, especially during the recycling stage, RFID continues to offer value by recording the tyre’s complete journey. Recyclers can access a tyre’s full history by ensuring proper handling and reporting.

The key challenge in placing the RFID tag is ensuring its proper location and integration into the tyre’s structure. This process must be carefully controlled as the tag must not only be positioned in the optimal spot but also withstand the stresses and heat of the curing process. If the tag was placed improperly, it could potentially cause issues with its performance, especially in terms of readability after the tyre is fully cured and ready for use.

COMPETITION AND EVOLUTION

Besides Beontag, there are other companies operating within the tyre RFID space. Alluding to the distinction between them, Ong explained, “The main difference of our product lies in the patented POD design (POD = IC module/package). Our product utilises a special alloy for the antenna, which prevents deformation and ensures consistent diameter and gap size. Additionally, the chip packaging has been specifically designed to offer better protection, reducing the risk of damage and ensuring reliable readings.”

She explained that the company’s business case for RFID technology in the tyre industry is clear and it believes strongly in its potential. She emphasised the importance of spreading awareness about the technology, as Europe will be implementing the technology first, but other regions including APAC and the Americas will be catching up as the technology is proven in the coming years.

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United States-based Aperia Technologies has launched ‘Nearby Issues’, a new feature on its Halo Connect platform to further enhance fleet tyre safety.

The addition, which is now available in the Halo Tech App, uses a technician’s real-time location to display trucks nearby that have tyre issues.

The company is a leading provider of tyre management technology, which focuses on providing solutions to maintain optimal tyre pressure for vehicles. It addresses the issue of tyre under-inflation, initially for the commercial trucking industry, but its expertise now extends to various vehicle architectures and markets.

Aperia's main products and services revolve around its 'Halo Tire Management Platform', which combines automatic inflation with predictive maintenance.

This new capability allows technicians, whether at a yard or on the road, to pinpoint the specific vehicles and tyres needing attention, proceed directly to the truck and resolve the issues immediately. While technicians already access tyre issue information through Halo Connect, Nearby Issues converts insight into instant, location-based action, enhancing convenience and efficiency.

Ralph Dimenna, CCO, Aperia Technologies, said, "Technicians don’t need more alerts; they need the right insights at the right time. Nearby Issues gives them a faster, smarter way to prioritise and resolve tire problems based on where they are, closing the gap between knowing an issue exists and getting it fixed."

With the new feature, technicians can:

• See What’s Nearby: View vehicles nearby that have tyre issues instantly.
• Prioritise for Action: Access a ranked list of trucks based on issue severity and count, enabling decision-making.
• Access Live Tyre Data: Connect over Bluetooth to view real-time tyre pressures and confirm that repairs are complete.
• Gain Full Transparency: Review detailed issue data, tyre health history and the vehicle’s exact location.
• Navigate with Ease: Use an interactive map with GPS positioning and severity-based colour coding.
• Stay Secure: Rely on controlled access available only to authenticated users physically near the vehicle.

Aperia Technologies stated that adding Nearby Issues to the Halo Connect platform via the Halo Tech App continues its aim to help fleets stay proactive, cut maintenance costs and maximise vehicle uptime.

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Fornnax Technology Pvt Ltd has introduced the R-MAX3300, a new secondary shredder presented as the largest in its category. The official launch occurred on 14 October 2025 at the prominent IFAT India environmental technology exhibition in Mumbai. The unveiling ceremony was a significant industry event, attended by numerous leaders from the cement and waste management sectors. Key figures present included executives from GEPIL India, Zigma Global, Prism Johnson Ltd, Shree Cement Ltd and Mangalam Cement Ltd.

This shredder is positioned as a major technological advancement for India's recycling and waste processing infrastructure. It is designed to provide a powerful solution for Cement Alternative Fuel and Resource plants as well as waste-to-energy facilities. While the established R Series shredders are known for processing high-density materials such as tyres and cables, the R-MAX3300 is specifically engineered for low-density waste streams. These targeted materials include Municipal Solid Waste, Commercial and Industrial waste, Construction and Demolition debris, bulky items, legacy waste dumps and wood waste.

The machine integrates advanced shredding technology to efficiently produce Refuse Derived Fuel and Solid Recovered Fuel, achieving an optimal output particle size between 30 and 50 millimetres. Its construction emphasises durability, operational versatility and high performance to meet the demands of large-scale industrial applications requiring consistent fuel quality.

The R-MAX3300 is built for high-volume processing of pre-shredded or coarse materials. Its applications are expected to be crucial in producing solid recovered fuel, preparing waste for composting and reducing waste volume for more cost-effective transportation. The shredder is anticipated to be a key asset in Integrated Waste Management Projects and bio-mining operations across India and international markets.

Jignesh Kundaria, Director and CEO, Fornnax Technology, said, “The R-MAX3300 represents a monumental leap forward in our vision to become a global leader by 2030 in recycling technology through innovation. With the rising challenges of waste management in India and globally, this machine is not just a product; it’s a powerful tool for change. We engineered it to handle the most difficult waste streams with unparalleled efficiency, turning what was once considered unusable waste into a valuable resource. It directly addresses the urgent demand for effective, large-scale shredding technology that can support cement kilns and waste-to-energy facilities in achieving the desired output. Our commitment goes beyond just selling machinery; it's about empowering our customers to achieve lasting efficiency, sustainability and growth. We see ourselves as a trusted partner who stands beside them at every step – from technology deployment to ongoing support, ensuring they can rely on Fornnax not only for performance but also for consistency, dependability and long-term value.”

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A new collaborative development from rFpro and Siemens Digital Industries Software (Siemens) introduces a significant advancement in simulation technology. This innovation seamlessly connects Siemens' Simcenter Tire software with rFpro's TerrainServer platform, which creates highly precise, millimetre-accurate digital replicas of real-world road surfaces. Through this integration, the sophisticated MF-Tyre and MF-Swift models within Simcenter can directly access and process the detailed terrain data. This allows for the calculation of highly realistic tyre forces and moments, which is a critical factor for virtual testing in both the automotive and motorsport industries.

The partnership was built on ensuring the solution's reliability across diverse applications, from desktop engineering to cloud-based and real-time simulator environments. This development reinforces rFpro's commitment to an open and agnostic simulation platform, providing users with the flexibility to select their preferred models and tools. This strategy of integrating best-in-class third-party technologies protects customer investments and increases their return, as digital assets can be utilised across different departments with varying modelling requirements.

The combined power of TerrainServer's high-fidelity road models and Simcenter Tire's advanced modelling enables engineers to conduct in-depth evaluations of vehicle dynamics, including handling, ride quality and grip. Performance can be assessed objectively through data and subjectively using driver-in-the-loop simulators. This comprehensive approach allows for a more informed development process, leading to better-validated designs before physical prototypes are built, thereby saving substantial time and cost. The new interface is now commercially available and is already being widely adopted by OEMs and Tier 1 suppliers globally for programmes focused on ride comfort and vehicle dynamics.

Nick Harrison, Development Director, rFpro, said, “We aim to be the most open simulation environment on the market and this integration is another key example of this. Our platform-agnostic approach means engineers can pick and choose the best tools for the job. They have the ability to combine specialised technologies from different vendors to create the most effective simulation solution for their particular development challenge.”

Willem Versteden, Senior Technical Product Manager, Siemens Digital Industries Software, said, “Tyre behaviour depends heavily on the surface it’s interacting with. By integrating our Simcenter Tire software with rFpro’s TerrainServer, engineers can now simulate that interaction with a much higher level of detail. It’s a valuable step forward for users demanding greater accuracy in virtual vehicle development.”

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A groundbreaking collaboration between technology giant Continental and kitchen manufacturer nobilia is presenting a new vision for the kitchen, transforming it from a utilitarian space into an intelligent and responsive living environment. This joint innovation project, set to debut at nobilia’s international exhibition in Verl, harnesses the material science expertise of Continental’s ContiTech group, drawing directly from its advanced work in automotive interiors.

The concept, titled ‘Evolution of Senses’, showcases how functional materials can redefine everyday experiences through comfort, safety and seamless design. The core of this innovation lies in revolutionary translucent surfaces. These specialised materials are light-permeable and serve as a host for printed electronics, enabling an array of hidden functions. This technology allows a kitchen countertop to discreetly incorporate wireless smartphone charging, create specific heating or cooling zones to keep food and drinks at their ideal temperature and feature touch-sensitive control panels. All these elements remain completely invisible when not in use, preserving a clean aesthetic. This principle of surface technology is also demonstrated in a kitchen niche, where a screen is hidden behind a translucent film with a wood-like finish, only appearing when activated.

The commitment to modern living extends to sustainability, with the use of durable and resource-efficient materials. The chairs, for instance, are upholstered in an artificial leather that is composed of over 90 percent bio-based and renewable raw materials, including organically grown cotton.

Further enhancing the kitchen's intelligence are smart AI features, engineered by AUMOVIO Engineering Solutions. Adapted from Continental's automotive technology, these systems can recognise food items, offer recipe recommendations and provide nutritional insights. They also contribute to family safety by issuing alerts for potential hazards like boiling water or objects that might be dangerous for children.

While some of these technologies are production-ready and others are still in the prototype stage, they collectively offer a concrete and exciting preview of the future, where the home environment is both intuitively connected and sustainably crafted.

Ralf Imbery, Head of Design, Marketing and Strategy for Continental’s global surface materials business, said, “For many decades, our materials and technologies have shaped modern living spaces – from vehicle interiors to home furniture. With this concept kitchen, we’re showing how our expertise can be transferred to new requirements: for greater functionality, user-oriented design and technology in everyday life. For us, cooperation projects of this kind are an important strategic tool that allow us to test innovations at an early stage and, together with partners, develop new perspectives for future living environments.”

Florian Degenhardt, Head of Innovation, nobilia, said, “The collaboration with Continental is a real game-changer. It enables us to create intuitive surfaces that respond to the user while at the same time preserving the elegant design of modern kitchens.”

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