The pilot facility in Monterrey will initially convert 1 million end-of-life passenger tyres to recovered carbon black. Operations are slated to commence by the end of CY2024, while the company also has plans to add a second train in the future to double the capacity.

Northern Mexico has long struggled with the challenge of end-of-life tyre (ELT) disposal. Decades of improper waste management have led to an accumulation of over 20 million waste tyres, many of which are left in municipal dumpsites or landfills. These discarded tyres pose not only an environmental hazard but also a significant public health risk as they can become breeding grounds for mosquitoes and other disease-carrying pests.

Local governments have ramped up efforts to address this crisis, but the scale of the problem requires long-term, systemic solutions. Innovent Renewables’ new facility in Monterrey is poised to play a key role in this effort. The facility will transform waste tyres into valuable resources such as recovered carbon black and will help reduce landfill reliance, cut carbon emissions and provide a sustainable alternative to the traditional methods of carbon black production.

The pilot facility represents a significant milestone for the recycler as it sets out to address the growing environmental challenge of ELTs in the region. Initially slated to process 1 million waste passenger tyres annually, the facility will convert these tyres into high-quality recovered carbon black, oil and steel. With operations scheduled to begin by the end of calendar year 2024, the company is also looking ahead with plans to add a second processing train to double its capacity in the near future. This expansion marks a critical step in tackling the 20 million-plus tyres accumulated in Mexico’s northern areas while offering sustainable solutions for industries seeking to reduce their carbon footprints.

“This facility represents a vital step forward in addressing the enormous environmental burden posed by tyre waste in northern Mexico. We’re not only reducing waste but converting it into materials that industries can use in a circular and sustainable manner,” said Chief Executive Officer Vibhu Sharma.

Extracting value

The tyre recycling process based on pyrolysis begins with the shredding of end-of-life tyres, which are then fed into a main reactor where they undergo pyrolysis, a high-temperature process in the absence of oxygen.

This results in the breakdown of tyre material into pyrolysis gases, oil and recovered carbon black. The gases are recycled within the system for energy recovery or flared off, enhancing energy efficiency.

The pyrolysis oil is condensed and purified, followed by distillation into high-value chemicals for industrial applications. Meanwhile, recovered carbon black, a solid by-product, is processed through milling and polishing for reuse in manufacturing. This design demonstrates an energy-efficient method of converting waste tyres into valuable products such as fuel, chemicals and carbon black.

“Firstly, we have a proprietary continuous pyrolysis process that ramps up and cooks the tyres to decompose them in a particular way. We also use specially designed agitator to ensure uniform decomposition to oil and carbon black. This ensures higher surface area and quality of the RCB. We designed a proprietary polishing unit that crushes that RCB coming out of the reactor and then polishes it to remove metal oxides and silica. We have several equipment in place to capture steel particles in the RCB. The final product still has some amount of silica and metal oxides, but the purity and uniformity of the RCB is much higher,” said Sharma.

Addressing demand

As industries worldwide strive to meet decarbonisation goals, the demand for sustainable alternatives to carbon-intensive materials have surged. Recovered carbon black fits squarely into this trend, offering a viable option for companies looking to reduce environmental impact while maintaining performance characteristics.

Innovent Renewables’ order book reflects this growing interest. The company has secured letters-of-intent from several major tyre manufacturers as well as companies in the printing ink, rubber and paint sectors.

“Increasingly, companies are looking for sustainable solutions that allow them to reduce their carbon footprints without sacrificing the quality of the products. Our RCB gives them that opportunity. It’s a win-win for both industry and the environment,” said Sharma.

He added, “We see the Monterrey facility as just the beginning. As we prove the viability of our process and stabilise operations, we’ll be able to scale up production not just here in Mexico but potentially in other regions around the world that are dealing with tyre waste issues. There’s a huge global need for solutions like this.”

Sustainable vision

According to Sharma, the company’s goal is to provide a circular solution for industries that are serious about sustainability. “It’s not just about the recovered carbon black; we’re also helping companies reduce their reliance on virgin oil and steel by offering them high-quality, recycled alternatives. This allows them to achieve carbon credits and decarbonisation targets while contributing to a cleaner environment,” noted Sharma.

While tyres remain the primary focus, the company is already working to expand its applications into other industries by targeting sectors such as rubber gaskets, printing inks and paints to tap into new growth markets.

It is also finding ways to repurpose the other by-products of its pyrolysis process. The oil extracted from the tyres can be used as fuel or as a raw material for various industrial applications, while the recovered steel can be sold back to manufacturers, creating a fully circular model that maximises resource recovery and minimises waste.

“We’re proud to be part of the solution to one of Mexico’s most pressing environmental issues. But this is just the start. Our vision is to become a global leader in the circular economy, providing industries around the world with the materials they need to build a sustainable future,” Sharma concluded.

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Birla Carbon Spain has been awarded a EUR 2 million grant by the Society for Regional Development of Cantabria S.A. (SODERCAN), a public entity of the Government of Cantabria, to advance an energy autonomy initiative at its Cantabria plant. The funding announcement was made in late February during a visit attended by María José Sáenz de Buruaga, President of Cantabria; Eduardo Arasti, Minister of Industry, Employment, Innovation, and Trade of Cantabria and Ángel Pedraja, CEO of SODERCAN. The grant forms part of a broader investment project by Birla Carbon Spain aimed at strengthening energy self-sufficiency at the facility.

The funding will support the installation of a 4 MW back-pressure steam turbine at the Cantabria unit, enabling it to generate electricity and steam internally for operations. When completed, the project is expected to reduce CO2 emissions annually while also decreasing reliance on water from the Miera River for cooling purposes and reducing process water discharge. Beyond these environmental benefits, the investment will help safeguard nearly 200 direct and indirect jobs associated with the facility, reinforcing the company's commitment to both sustainability and regional economic stability.

During the visit, President María José Sáenz de Buruaga was briefed on the technical and environmental aspects of the project and described it as a collective success. She recognised Birla Carbon Spain's strategic role in the regional industrial ecosystem and its position as a benchmark for innovation in Europe. The initiative represents a significant step towards sustainable manufacturing practices while demonstrating the company's dedication to long-term operational viability and environmental stewardship in Cantabria.

Dale Clark, Chief Manufacturing Officer, Americas & EMEA, Birla Carbon, said, “We were honoured to welcome the President of Cantabria, the Minister of Employment, Innovation and Trade of Cantabria and the CEO of SODERCAN to our Cantabria plant. Their support reflects the strategic importance of our operations to the region and the industries we serve with our carbon black solutions. The steam turbine will be key in helping the plant achieve energy autonomy, reducing our carbon footprint and strengthening long-term operational resilience. At Birla Carbon, we also remain continuously focused on improving energy efficiency, reducing water consumption and advancing sustainable manufacturing practices across our global operations.”

María José Sáenz de Buruaga, President of Cantabria, said, “With this contribution, not only does Birla Carbon win, but Cantabria wins too, because we are making decisive progress in the transformation of our production model and in our commitment to industrialisation.”

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Flexsys, a global leader in advanced tyre additives and material-science solutions, has been honoured with the Chemical and Compounding Innovation of the Year Award at the Tire Technology International Awards for Innovation and Excellence. This recognition celebrates the company’s progress in creating a novel alternative to 6PPD for tyre manufacturing.

Driven by a significant challenge within the tyre industry, Flexsys’s dedicated research and development team, alongside respected federal and independent laboratories, pursued the creation of a next-generation replacement for 6PPD. Their investigation spanned hundreds of molecules from various chemical families, ultimately identifying several promising candidates that satisfy the stringent criteria for both tyre efficacy and environmental safety. Extensive laboratory testing, conducted both internally and by external parties, has confirmed that one of these candidates delivers robust antidegradant qualities while presenting a favourable toxicological profile. Significantly, this effective molecule is not a PPD chemical. Currently, performance trials are in progress with selected industrial collaborators, with further information regarding the specific molecule anticipated later this year.

The award itself is determined by a completely autonomous international jury composed of journalists and industry specialists. It is coordinated by Tire Technology International magazine, a publication owned by UKi Media & Events, which also organises the renowned Tire Technology Expo.

Neil Smith, Chief Technology and Sustainability Officer, said, “We are honoured to receive this industry recognition for our work, which reflects our commitment to delivering solutions that meet demanding performance requirements while advancing environmental responsibility. I’m incredibly proud of the Flexsys R&D team whose dedication and scientific rigor has allowed us to achieve this recognition. We believe collaboration across the tyre and materials ecosystem is essential to developing durable, scalable solutions for the industry and look forward to continuing this journey together.”

Matt Ross, Editor-In-Chief, Tire Technology International magazine, said, “The Tire Technology International Awards for Innovation and Excellence are recognised as the industry’s top accolades and aim to celebrate the best new technologies and innovations from all over the world. On behalf of all of the judges, we extend our congratulation to the Flexsys team on this win and their work to find a replacement for 6PPD in tyres.”

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Pyrum Innovations AG has announced an immediate update to the nomenclature of its recycled material outputs as part of a strategic effort to reinforce its brand identity and underscore the distinctiveness of its offerings. The company’s thermolysis oil, formerly referred to as recycled oil, will now be designated TTO (ThermoTireOil). Similarly, what was previously known as recovered Carbon Black (rCB) will adopt the new name TTB (ThermoTireBlack).

This decision stems from inconsistencies observed across the broader market for recycled commodities. Materials sold under generic labels such as rCB or pyrolysis oil often vary significantly in composition, largely because they may contain residual additives or lack standardisation. In the case of rCB, for instance, the presence of inorganic elements from tyres can lead to blends that are unsuitable for certain high-performance applications. Pyrum’s output, by contrast, is produced through its patented thermolysis technology, which yields materials with a consistent and well-defined makeup. The new names are intended to reflect this precision and set them apart from less uniform alternatives.

The underlying production process remains centred on breaking down end-of-life tyres into their constituent elements. TTB has already entered series manufacturing in the tyre industry and is gaining recognition for use in products such as conveyor belts, seals, and protective coatings. TTO, meanwhile, functions as a renewable input for polymers used in clothing, automotive components and food-safe packaging.

Rollout of the new terminology begins at once and will be phased into all technical records, official certifications and customer communications. Although the labelling is new, the formulations and quality levels of the products themselves are unchanged.

Pascal Klein, CEO, Pyrum Innovations AG, said, “Our products are the result of years of development and intensive research. With the new designations TTO and TTB for our oil and our rCB, we make it clear that these are unique materials obtained from our unique thermolysis process.”

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KRAIBURG TPE has earned gold medal from EcoVadis for the second consecutive year. This recognition reflects the performance of the company’s entire global operations, which collectively achieved this distinguished honour. The company posted new peak scores across all four evaluation categories, which include environmental impact, labour and human rights, ethical conduct and sustainable sourcing. Ranking in the 98th percentile, KRAIBURG TPE now stands among the top two percent of all companies rated by EcoVadis globally, reinforcing its status as a frontrunner in responsible corporate practices.

Within the plastics sector, sustainability has evolved into a fundamental driver of success. Growing public attention now extends beyond isolated topics, calling instead for businesses to offer clear and reliable sustainability reporting. Measurable indicators that track advancements and allow for objective comparisons across industry peers have thus become indispensable.

Having evaluated over 150,000 businesses, EcoVadis has cemented its role as one of the most trusted frameworks for assessing corporate sustainability. The benchmarks applied by the Paris-based organization across its categories are both rigorous and comprehensive. Given this demanding standard, KRAIBURG TPE’s 2022 achievement of a silver award in its debut year was particularly meaningful.

In 2025, the company reached a new milestone by receiving its first gold medal covering all global facilities, a testament to inter-site collaboration and the dedication of its entire workforce. This distinction was reaffirmed during the scheduled reassessment in January 2026, accompanied by even higher marks in every category. Such ongoing improvement demonstrates the company’s steadfast commitment to advancing its sustainability objectives consistently across international operations.

Oliver Zintner, CEO, KRAIBURG TPE, said, “For us, this second Gold Award is confirmation in many respects of the extraordinary achievements we have made in the field of sustainability in the past years. On the one hand, it demonstrates how strong our position is in international comparison. But above all, the award emphasises how continuously and persistently we pursue our sustainability goals in all categories. Results like that are not at all a matter of course in our competitive environment. They only become possible because our colleagues at all sites worldwide are closely working together in a partnership-based manner.”

Michael Pollmann, Sales & Marketing Director EMEA, said, “In addition to product quality, price and delivery reliability, sustainability criteria are a more and more important factor for our customers’ purchase decisions. The EcoVadis award represents the consistency and transparency with which we implement our sustainability promises. It is a relevant strategic competitive factor and is gaining in importance, particularly in view of increasing legal requirements in fields such as supply chain assessment.”

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