Continental is making huge strides in using sustainable and recyclable raw materials.

Car tyres are round, black and made of rubber. Look closer, however, and you’ll see that the design of tyres and the interaction of the various materials that go into making them are extremely complex. But for some time now, material experts and tyre engineers at Continental have been bringing about a silent revolution. By 2050 at the latest, all tyres are to be made of sustainable materials. There is still a long way to go until then. But step by step, it is already becoming apparent which raw materials will find their way into tyre construction in the future. These include waste products from agriculture (such as the ash from rice husks), rubber from dandelions, recycled rubber or PET bottles.

Claus Petschick, Head of Sustainability at Continental Tires, is clear about Continental’s mission, saying, “Continental is on the road toward becoming the most progressive manufacturer in the tyre industry in terms of sustainability. We aim to use 100 percent sustainable materials in our tyre products by 2050 at the latest. Our innovative power enables us to break new and even more sustainable ground. This encompasses everything from the origin and sourcing of our materials through to the reuse and recycling of our tyres.”

Already today, around 15-20 percent renewable or recycled materials are used in a standard passenger car tyre from Continental. To further increase the proportion of sustainable materials and conserve valuable resources, Continental continuously analyses and reviews all raw materials used in tyre production.

Perfect material matching for maximum safety 
Depending on the application, season and environment, tyres have to fulfill specific requirements. This can be seen in, for example, the tread design. But in other areas – the composition of the rubber compound, for example – these changes are not so readily visible. Passenger car tyres from Continental consist of as many as a hundred different raw materials.

Their precise composition has a major impact on the tyres and their handling characteristics. The ability to deploy the various materials with their unique properties and interdependencies in specific ways is a complex balancing act for Continental’s engineers and material experts. Only when all the materials are ideally matched to each other can safe, energy-efficient and durable high-performance tyres be created.

Natural rubber still essential due to exceptional properties
Natural rubber is essential for ensuring outstanding tyre performance. This natural product accounts for between 10 and 40 percent of the entire weight of modern high-performance tyres. Its special properties include the high level of strength and durability, which are caused by the strain-induced crystallisation of the rubber. The tyre industry is the biggest consumer of global rubber production, accounting for more than 70 percent. However, Continental considers natural rubber a sustainable material only if it is sourced responsibly. Therefore, the company employs an integrated approach aimed at making the complex and fragmented supply chains for natural rubber more sustainable, including using cutting-edge digital technology, local involvement and close collaboration with capable partners with the goal of improving transparency and traceability along the entire value chain. Meanwhile, with its Taraxagum project, Continental is pursuing an innovative approach to ensure that it can become less dependent on natural rubber grown primarily in southeast Asia. The tyre manufacturer is working alongside partners on industrialising the extraction of natural rubber from specially cultivated dandelion plants.

Sustainable plant-based fillers 
In addition to rubber, fillers such as silica are essential to tyre assembly. Silica, for example, helps to optimise characteristics such as grip, rolling resistance and tyre life. In the future, rice husks will be used as the source material for sustainably-produced silica. Rice husks are a waste product of rice production and cannot be used as food or animal feed. Silica derived from the ash of rice husks is more energy-efficient when used in manufacturing than that obtained from conventional materials such as quartz sand.

Plant-based oils, such as rapeseed oil and resins based on residual materials from the paper and wood industries, already offer an alternative to crude-oil-based fillers in Continental's tyres. Only oils that meet technical quality standards and are not suitable for consumption are used. Oils and resins allow for flexibility in terms of tyre compounds and so improve the material’s grip.

Expanding the circular economy
Continental is aiming for fully circular operations in its tyre production by 2050 at the latest. In addition to the use of renewable materials, the company is working systematically on using recycled raw materials in tyre production. This is intended to ensure that carbon black – another crucial filler in rubber compounds – can be obtained on a large scale in the future. Continental recently signed a development agreement with Pyrum Innovations with a view to further optimising the recycling of materials from old tyres. To do this, Pyrum breaks the old tyres down into their constituent parts in an industrial furnace using a special pyrolysis process. This way, valuable raw materials contained in end-of-life tyres can be extracted and recycled. Both companies are working towards obtaining high-quality raw materials from the pyrolysis oil obtained for Continental's tyre production in the medium-term, in addition to the direct use of high-quality carbon black. In the long-term, the tyre manufacturer and Pyrum are aiming to establish a closed loop circular economy concept for the recycling of old tyres.

Recycled rubber from end-of-life tyres
In addition to pyrolysis, Continental is also making use of mechanical processing of end-of-life tyres. Rubber, steel and textile cord in particular are separated from one another in a highly sophisticated process. The rubber is then prepared for re-use as part of new rubber compounds.

Continental has a long history of working consistently to introduce end-of-life tyres into the circular economy to conserve resources and the environment. A material known as Conti-Reclaim has been obtained as part of the truck tyre retreading process at the company’s plant in Stöcken in Hanover since 2013. It has been used in tyre production at Continental for years. To expand the range of applications for the recycled rubber and optimise the properties for the various fields of application, Continental uses not only Conti-Reclaim but also recycled rubber from other suppliers.

Recycled plastic bottles in tyre casing 
“Recycled raw materials are going to play a big role in making tyres more sustainable. We use recycled materials whenever possible. Comparable quality and material properties to conventional raw materials are crucial for us,” says Petschick.

For example, Continental is working with partners to obtain high-quality polyester yarn for its tyres from recycled PET bottles. PET bottles often end up in incinerators or landfills otherwise. With its ContiRe.Tex technology, the tyre manufacturer has developed a more energy-efficient and eco-friendly alternative that allows it to reuse between nine and fifteen plastic bottles for each tyre, depending on the tyre size. The recycled PET has already replaced conventional polyester in the structures of some tyre casing. The PET bottles used are sourced exclusively from regions where there is no closed recycling loop.

Systematically moving toward greater sustainability
Continental is working to advance innovative technologies and sustainable products and services throughout its entire value chain, from sourcing sustainable materials to recycling end-of-life tyres. The company is aiming to achieve 100 percent carbon neutrality by 2050 at the latest.

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Solvay is expanding its global circular economy strategy by converting its Asian production of highly dispersible silica (HDS) to use certified circular raw materials. Beginning in 2026, its plants in Qingdao, China, and Gunsan, South Korea, will transition to using ISCC+ certified waste sand. This major initiative is projected to make over half of the region’s HDS output circular, directly aiding tyre makers in their goal of incorporating over 40 percent sustainable materials by 2030.

This transition provides tyre manufacturers with a cost-effective, high-volume circular Zeosil silica that integrates seamlessly into existing processes without the need for reformulation. The move builds on the successful conversion of Solvay’s Livorno, Italy, facility to using rice husk ash and reflects a coordinated, global shift towards circular sourcing. It also supports the broader sustainability goals of Solvay Silica, including the adoption of low-emission technologies like electric furnaces to minimise the carbon footprint of its products worldwide.

By pioneering circular silica from diverse feedstocks and regions, Solvay is fostering more resilient and sustainable supply chains through innovative partnerships across the entire value chain.

An Nuyttens, President of Solvay’s Silica Business unit, said, “Solvay’s circular silica helps improve fuel efficiency and EV range, offers long-lasting wear benefits, improves safety, while advancing sustainability. This is more than innovation - it’s a reinvention of how we source, produce and collaborate across the value chain.”

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Following the formal approval of its foundational design, Sinopec has announced the construction of a new green, high-end rubber materials facility in Tianjin, China. The project, which was initially revealed in 2023, represents a total investment of CNY 2.452 billion (approximately USD 344.65 million). Its production output will include 100 kilotonne per annum (ktpa) of solution styrene butadiene rubber and an equal volume of nickel-based butadiene rubber.

Operated by Sinopec’s Beijing Yanshan branch, the venture will be funded through a combination of 70 percent bank loans and 30 percent company capital. The initial construction phase, focused on piling work for processing units, storage areas and auxiliary facilities, is valued at CNY 28 million (approximately USD 3.94 million) and scheduled for completion within 31 days.

This new rubber plant is an integral component of the larger Sinopec Nangang high-end materials industrial cluster, which also features a recently completed 1.2 million tonne-per-year ethylene complex. Encompassing a 277,004 sqm site with a built area of 43,522 sqm, the facility is projected to become operational in 2027.

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Elkem ASA, a global leader in advanced silicon-based materials, has announced a significant advancement in silicone sustainability with the successful validation of a new mechanical recycling process for High Consistency Rubbers (HCR). This innovation provides a scalable method for recycling crosslinked HCR waste and reintroducing it into new product formulations. The process achieves re-incorporation rates of over 50 percent while maintaining the excellent mechanical properties required for high-performance applications. This breakthrough demonstrates how material engineering can enable a more circular economy for silicones, helping to reduce waste and the carbon footprint while meeting rising market demand for sustainable solutions.

This mechanical recycling process expands Elkem's comprehensive silicone recycling strategy, which now encompasses both chemical and mechanical pathways. The ability to integrate multiple recycling technologies allows the company to tailor its approach based on the type of waste material, specific carbon reduction goals and the performance needs of the final product.

The development is a key outcome of the open innovation project ‘RENOV’ (Recycling & Reincorporation of Elastomer Materials), focused on creating technologies for recycling and reincorporating crosslinked elastomer waste. The project, supported by the French environment agency ADEME, unites Elkem with industrial partners Hutchinson and Nexans, as well as several CNRS-affiliated laboratories. A primary objective is to evaluate market acceptance and identify the most promising commercial and environmental applications for mechanically recycled HCR.

High Consistency Rubbers are valued for their exceptional strength, thermal stability and electrical insulation properties, making them critical components in industries ranging from electric vehicles and aerospace to medical devices and electronics. Elkem will present samples of the recycled material and detail this new technology at the K 2025 trade fair in Düsseldorf, Germany, from 7–14 October 2025.

Joséphine Munsch, R&T sustainability leader at Elkem, said, “This breakthrough demonstrates the power of purpose-driven innovation aligned with market expectations. After two years of development, we are proud to present a first proof of concept for mechanical recycling of HCR, opening the door to new industrial applications and reinforcing our ambition to leverage pragmatic, science-driven solutions to lead and accelerate the transition to a circular economy for silicones.”

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ContiTech, a group sector of Continental, has officially launched production at its new USD 90-million hydraulic hose manufacturing facility in Aguascalientes, Mexico. This significant investment is a strategic move to reinforce local supply chains, boost regional production capacity and position innovative fluid power solutions closer to its customer base across North America.

The new 900,000-square-foot plant will produce high-performance hoses for numerous industrial and mobile applications, serving vital sectors such as construction, agriculture, mining and energy. It has been designed to operate in a tightly coordinated network with ContiTech’s existing facility in Norfolk, Nebraska. This dual-plant strategy enhances production flexibility, improves operational efficiency and allows the company to be more responsive to evolving customer demands by strategically balancing technology, volume and lead times.

This expansion underscores ContiTech's long-term commitment to growth in key markets through substantial investment in local infrastructure and talent. Production at the Aguascalientes site will be gradually increased, with the first customer deliveries anticipated to commence in the fourth quarter of 2025.

Philip Nelles, Member of the Continental Executive Board and CEO of the ContiTech group sector, said, “The start of production in Aguascalientes marks a key milestone in ContiTech’s journey towards being a more agile, regionalised partner to our customers. At ContiTech, we build on 150 years of materials expertise. While our portfolio is broad and diverse, all our solutions are grounded in the same strength: high-performance materials that are mission critical, innovative and engineered to perform. Whether they connect, convey or cover, our products play essential roles across industries and applications.”

Andreas Gerstenberger, CEO of ContiTech USA and Head of Business Area Industrial Solutions Americas, said, “We are ready to lead in this segment. This new plant reflects our commitment to both innovation and proximity. With our customers increasingly looking for responsive and innovative solutions, we are proud to deliver with local production, advanced technology and a skilled workforce. More than just expanding our footprint, this investment is about creating mutual value with our customers, partnering closely to help them succeed in their own markets. By placing customer needs at the centre of everything we do, we aim to be their first choice for material-driven solutions, now and in the future.”

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