Pooja Apte Badamikar is the Founder of BlinkGreen, an eco-friendly startup that upcycles tyre scrap to make fashion worthy footwear. Like many in India, Pooja completed her engineering and took up a job in the IT sector. She worked there for about four years while completing her post-graduation in renewable energy from The Energy and Research Institute (TERI).

“Environment and sustainability has always been my passion since school days. TERI is a well-known university for the related courses. I wanted to start my career in the environmental sector, which is why I opted for a PG in Renewable Energy subject,” Pooja says.

While hunting for a job in this very niche sector, she came across the field of upcycling waste material, specifically tyres. “Upcycling is the best way to reduce landfills. With very minimum investment we can start the business. The most important part here is that we can replace the virgin material normally used and hence reduce the use of natural resources like oils and water.”

With the drive to reduce landfills and waste in our country Pooja looked across the globe for ways to utilise scrap tyres for footwear. She says, “During my post-graduation I started reading about upcycling and recycling of different materials. Very few of us know that tyre waste is a very serious issue and a miniscule amount is recycled out of it. So, I started brainstorming on the topic and the idea that footwear can be made from scrap tyres worked. It also helps to reduce landfills. Then I started working on the idea and with the help of local cobblers, we were successful in making 2 prototypes of footwear where the soles were made of upcycled tyres. The first prototype was made up of airplane tyres and the second one was made of scrap truck tyres.”

Putting her ideas and education together, Pooja was able to develop two prototypes and was ready to show the country how we can help the environment and make it sustainable. “I enrolled myself in the startup India competition – ‘Start Up yatra.’ To my surprise, I won an award for ‘Upcoming Women Entrepreneur’ in Nov 2018. That’s when the journey started for me by turning the idea into business.”

So, how does she upcycle tyres?

“We have a few local sources in Pune who supply old tyres and we get them machine cut and use them to cover the bottom part with the footwear.” BlinkGreen also employs several women from self-help groups to work on stitching the fabric for the footwear. Put all this together and you get great footwear that reduces tyre waste and helps save the environment.

We asked Pooja how she was able to start a business like this, “I won Rs 50,000 in the ‘Upcoming Woman Entrepreneur’ category, organised by the Maharashtra State Innovation Society for ‘Start Up yatra’. In July 2019, I approached the Bank of India for a Mudra loan for small businesses and this is all the funding options that have helped me sustain my startup.”

Great start. But, can this work?

“Until now we have upcycled around 500 kgs of waste tyres. Which means we have 500 kg less tyre waste in our landfills until now. Conventionally footwear soles are made of plastic or virgin rubber. Which means we have helped to reduce the use of almost equal amounts of plastic by replacing it with the scrap tyre. So, we have helped to reduce the use of a large number of resources (like oils and water) which otherwise might have been consumed for manufacturing plastic.”

Can upcycling waste as a career or a business?

“The Circular Economy has great opportunities to start your business. It will definitely help society, business and environment. But the most important part in the upcycling business is, it should not jeopardize the quality of the final product.”

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The German Rubber Industry Association (wdk) has sounded an alarm over an exceptionally difficult economic situation facing the rubber sector. Soaring raw material prices and persistently high energy costs, exacerbated by the Iran war, are coinciding with weak industrial demand. wdk Chief economist Michael Berthel noted an almost unprecedented economic disparity, as raw material costs approach historical highs from 2011 and 2022 while a lack of demand prevents any offset for manufacturers.

Since the final quarter of 2025, prices for key inputs have risen sharply. Natural rubber has jumped more than 40 percent within months, while butadiene-based synthetic rubbers have increased over 30 percent. EPDM synthetic rubber, carbon black and oil-based plasticisers have all risen more than 20 percent, with some individual chemicals exceeding 40 percent cost growth in just a few weeks.

Energy prices remain a major burden, with Middle East developments fuelling market uncertainty. Risks to international transport and supply chains persist, and German rubber companies are closely watching potential impacts on raw material availability and global logistics flows.

Berthel warned that firms face mounting pressure from high costs, geopolitical instability and structural disadvantages in Germany, with no short-term relief in sight. The industry depends heavily on fair and reliable partnerships across the value chain, as processing companies alone cannot absorb the current strain. He called for fair solutions and a shared understanding of this exceptional situation.

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The Rubber Board of India has confirmed the continuation of all existing central sector schemes for the 2026-27 fiscal year at unchanged rates. Financial aid for new planting will be restricted to estates utilising poly bag or root trainer plants sourced solely from Board-approved nurseries, with applicants required to submit the original purchase bill. This mandatory verification step aims to ensure quality and authenticity of planting materials used across the sector.

Support for rain guarding and spraying operations will be channelled exclusively through Rubber Producers’ Societies. These societies must include GST bills for all acquired materials when applying. The official timeline for submitting applications will be announced separately by the Board, giving producers adequate time to prepare documentation and coordinate with their respective societies before the deadline.

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The Rubber Board of India has announced a temporary engagement for a young professional within its Market Promotion Division, located at the RRII campus in Puthuppally, Kottayam. The selected individual will assist with division activities and promote ‘mRube’, the electronic trading platform for natural rubber.

Candidates must hold an MBA in Marketing or Agri Business Management with computer knowledge, while skills in digital marketing, sales or market research and proficiency in English and Hindi are preferred. Applicants aged up to 30 years as of 1 May 2026, will be considered for the one-year role, which offers a consolidated monthly pay of INR 25,000.

Interested individuals should send their applications to the Deputy Director (Marketing) at the Central Laboratory Building, RRII, Rubber Board PO, Kottayam – 686009 by 19 May 2026. Shortlisted names will appear on the Rubber Board’s website with interview details, as no separate communication will be sent.

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Bekaert has officially finalised its acquisition of Bridgestone’s tyre reinforcement operations in China and Thailand, after securing all necessary regulatory approvals and meeting standard closing conditions. The deal, now fully completed, marks a significant step in the Belgian company’s expansion strategy.

The transaction brings under Bekaert’s control two production facilities: Bridgestone (Shenyang) Steel Cord Co., Ltd. in China and Bridgestone Metalfa (Thailand) Co., Ltd. in Thailand. These plants specialise in manufacturing high-quality tyre cord products exclusively for Bridgestone tyres, and they will continue to supply Bridgestone under the new ownership, further deepening the longstanding partnership between the two firms.

Financially, the acquisition is expected to add roughly EUR 80 million to Bekaert’s annual consolidated sales. The EUR 60 million cash consideration for the deal was funded from the company’s available cash reserves.

Curd Vandekerckhove, CEO Rubber Reinforcement, said, “With the completion of this acquisition within our Rubber Reinforcement division, we are pleased to officially welcome the plant teams in China and Thailand to Bekaert. Our immediate focus is on a smooth transition and operational continuity while continuing to serve Bridgestone as a key strategic partner. The completion of the acquisition further strengthens the position of Bekaert in the tyre cord market, expands the global manufacturing footprint and deepens our longstanding partnership with Bridgestone. A long-term supply agreement ensures continued delivery of high-quality tyre reinforcement within a trusted supplier model.”

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