- Kordsa
- Sabancı Holding
- Net-Zero Emissions
- Sustainability
- Sustainable Development
- Science Based Targets initiative
- SBTi
A Car Doesn’t Care If You’re Male Or Female
- By Rommel Albuquerque
- August 20, 2021

“This has not been an easy journey. By its very nature, motorsport is a tough and all too often brutal business that can take its toll on you, physically and mentally. As a young woman climbing the ladder in this predominantly male arena, I’ve faced my fair share of challenges,” says Samantha .
Samantha started racing at an early age, her major influence being her father. “I got interested in racing because of my dad. I spent a lot of time with him growing up, so his interests had a big influence over me, which sparked my passion for cars and racing. I used to watch Formula One, go karting and attend track days with him, so I learned to love the feeling of speed at a young age. When I was 14 years old, I attended the Ferrari Driving Experience at Circuit Mont Tremblant in Quebec, Canada, and was the youngest ever participant. At the end of the event, attendees were offered to sit passenger in a Ferrari 458 Challenge race car for a hot lap with a pro driver. Needless to say, I jumped at the opportunity. I vividly remember the extremely late braking, intense G-forces and acceleration. I was strapped into a 5-point harness, but being so little, my legs were still flailing around and I had to brace myself by gripping onto the belts. Although some people may find this terrifying, I remember having the biggest smile on my face. It was an incredible, unforgettable experience that ultimately inspired me to seriously pursue a racing career myself. I started racing when I was 16 years old in regional races around the US, and also competed in my first full national series, the Canadian Touring Car Championship, that same year in 2014. I moved to Pirelli World Challenge in 2015 and competed in the TCA Class with Kinetic Motorsports in a Kia Forte, and continued to compete in PWC for the next 6 years. Since then, I’ve been competing with BMW, created our amazing race team, Samantha Tan Racing, and won multiple championships. It’s been one hell of a journey, but I wouldn’t have it any other way!”
She started off her racing career with a Mini Cooper S in the 2014 Canadian Touring Car Championship and moved on to a Kia Forte Koup in the 2015 Pirelli World Challenge. After that she closed in on BMW as her brand for future races. “When we started the race team, it was around the same time as the launch of the BMW M235iR programme. My dad and I have always been BMW enthusiasts, and I already had plans to move up to TC. BMW was the only manufacturer that was supplying factory built race cars for TC and the BMW M235iR was very competitive that year. It was the best option at the time for us. It perfectly aligned with my future goals as I also wanted to make the transition back to RWD race cars.”
Through the ages, racing has predominantly been gender biased and there are many misconceptions about female drivers. But Samantha has a great outlook on this divide. When we asked her about this, she said, “I get this question a lot, and I always like to start off with saying that one of the reasons why I love racing is because the car doesn’t care what gender or race you are. It only cares about whether you can handle it well.
“I have personally never been told that I couldn’t race because I’m a female. However, the gender discrimination that I, and many others, have experienced presents itself in more subtle ways, such as when we are judged or evaluated solely on our appearances, rather than the elite skill level we compete at. When people in the paddock question why we have been given a ride, or in other words, the opportunity to race. When people get offended by the fact that it’s my name over the door at Samantha Tan Racing. When people whistle at me wearing my driver’s suit. When I’ve been pushed off track, ending both of our races, because they couldn’t deal with getting beaten by a girl. When people have tried to make me feel like their racial/sexual comments are compliments or that it’s ‘okay’. I can’t count the amount of times people have doubted the fact that I’m a driver, saying things like ‘ but you’re so small, so pretty, so gentle’ or ‘you’re more of a model than a race car driver’. My dad has been asked many times why he allows his daughter to compete in such a dangerous sport, and time and time again, he asks ‘would you question this if she were a boy?’. The fact of the matter is he raised my brother and I the same, as every parent should.
“I recently hosted BMW USA’s International Women’s Day event, and I wanted to share some words from the speech I presented there. ‘This has not been an easy journey.
“But I race because I choose to. Because I yearn to. Because I aspire to prove that motorsport is no longer the boys club it once was. It’s a battleground that only the hungriest and most dedicated people – men AND women from all walks of life – can compete in nose-to-nose, and come out on top.
Tyres play a crucial role while racing, how do you as a racer manage to keep the race tyres at their optimum performance level?
One of the quintessential skills of a good racing driver is the ability to be at the limit of the tyre everywhere on track. To keep the tyres at their optimum performance level, you have to factor in everything: ambient temperature/track temperature, tyre pressures and degradation, avoiding pickup, heat cycles, throttle application and braking management.
The tyres have to be at the right temperature and pressures to be at their peak performance. This means avoiding the curbing during the outlap when the tyres are cold to prevent damage to the sidewalls and ensuring a proper warm up to bring the tyres up to temperature. As the tyres begin to wear, you have less grip and have to worry more about unnecessary understeer and oversteer, or in other words, not overdriving the car, because it’ll put additional temperature into the tyre and wear it out even faster. Braking progressively also adds additional heat into the tyre.
Ultimately, it’s about balancing the car, keeping it at the limit of adhesion and maximising the grip of the tyre by adapting to track conditions.
Over the years that you’ve raced, have you experienced how different tyres behave on a track and do the changes in the Pirelli tyres make a difference in the years gone by to the current ones?
I have experienced different tyres and their unique behaviours on track! For example, I have tried both slicks and rains from manufacturers such as Pirelli, Hankook, Michelin and Toyo. They all have their own distinctive characteristics and feel on track, but they also all share something in common: the manufacturers are always working to improve the composition and structure of the tyres. As the cars consistently get faster, the tyre compounds must also improve to match that performance increase.
Starting a racing company while still getting a graduation from college must have been tough. Could you take us through your thought process, the hurdles and the overall vision you have for yourself and the team?
It was extremely difficult balancing school and racing. When I started racing in 2014, I was transitioning from my last year of high school to university. I actually missed my high school graduation because I was competing at the Toronto Indy event in CTCC! I completed my degree in economics at the University of California, Irvine last year while still full-time racing for the past five years. There were many times that I would have to study in the car on the way to the racetrack, or do my homework in between sessions, or finish a race weekend and have to fly out that evening to make a final exam the next morning. I had to find the time to train, travel to race events, go to lectures, finish homework, study for exams etc... It was really tough, but it all came down to good time management, negotiating with my professors and relying on some of my college friends to help me take lecture notes. I definitely still had that college experience with multiple all-nighters, but it’s made me stronger as a person and I’m very proud to have finished the university.
My economics degree has helped my ventures with the race team. Initially, when I was in college, I just focused on my role as a driver instead of a team owner. However, after I graduated, I took a more central role and managed publicity, logistics, sponsorships and my own personal brand. I definitely could not have been as successful without my dad guiding me along the way, and am forever thankful for what he has helped me achieve.
Ultimately, my goal is to race in LeMans and to be the first Asian woman to win there. I hope to bring my amazing team with me, as one of my favourite things about racing is sharing the podium with my racing family!
What has been your biggest career high so far, and what do you have planned for the future in your bucket list?
As a driver, my biggest career high is split between winning the 2021 24H Dubai and winning the 6H Abu Dhabi. I was the first Asian woman to win the 24H Dubai and first woman to win the 6H Abu Dhabi! These were both my first ever pro racing wins, so they mean a lot to me. It was a culmination of all the hard work I had done in the previous years and I’m so proud to have shared it with my own racing team. I can’t thank my teammates, Nick Wittmer, Jon Miller and Chandler Hull, enough for putting their faith in me and helping me develop as a driver.
They played the Canadian national anthem on the podium at Abu Dhabi and raised the Canadian flag behind me as I took my trophy. It almost made me cry, I was so happy!
As a team, I think our career high was winning both the 2019 Pirelli GT4 America SprintX West Driver’s Championship and Team Championship! We were finally given credibility and recognition that we had fought for against established teams that had multiple championships on their records.
Do you have any words of advice for women who think of getting into racing but are too afraid to?
The biggest obstacle in racing is finding the funding. Racing is an extremely expensive sport and it requires a lot of sponsors, because if you don’t have the proper funding, it can be a major challenge. You really have to learn how to market yourself, build your brand, fight for recognition and seize any and every opportunity that you can.
Whenever you try anything new, you’re going to fail a lot of times and you’re going to make mistakes. You have to learn to be okay with that. Failure means that you’re trying. You fail and you eliminate a method that won’t work. From failure, we learn, grow and succeed.
As Joanne Molinaro has said, “It’s so much easier to listen to the voices that are telling you ‘you’re not good enough. You’re not smart enough. You’re not strong enough.’ You might even feel tempted to agree with them, just to shut them up. But just when you feel like giving in to those voices, I want you to remember: you are fierce. You are strong. You are a fighter.” Because success is out there for those who fight for it. (TT)
- Yokohama Rubber
- GEOLANDAR X-AT
- All-Terrain Tyres
- Racing Tyres
- FIA Extreme H World Cup
- Hydrogen-Powered Motorsport
Yokohama Rubber To Power FIA Extreme H World Cup With GEOLANDAR Tyres
- By TT News
- September 12, 2025

The Yokohama Rubber Co., Ltd. has been selected as the official tyre supplier for the groundbreaking FIA Extreme H World Cup, the world's first hydrogen-powered motorsport series. The company will supply its GEOLANDAR brand of tyres for the championship, which is scheduled to commence next month in Saudi Arabia. The company will also continue to supply GEOLANDAR tyres for the Extreme E off-road electric vehicle series, which holds its final event on 4–5 October in Saudi Arabia.
Central to both the Extreme H and Extreme E series is a shared mission to advance sustainability and equality. The championships serve as dynamic platforms to promote environmental awareness and demonstrate cutting-edge technologies while also enforcing a strict mandate for gender parity by requiring each team to field one male and one female driver. The Extreme H series will feature eight international teams operating the Pioneer 25, a cutting-edge hydrogen fuel cell vehicle capable of generating 550 horsepower and accelerating from 0 to 100 kmph in 4.5 seconds. The global significance of this new championship is expected to draw a worldwide television audience across multiple continents.
As the predecessor to Extreme H, the Extreme E series utilised the high-performance all-electric Odyssey 21 vehicle. All teams competing in the new hydrogen series will also participate in this final Extreme E event, marking the conclusion of the electric championship as it transitions towards a hydrogen future.
In alignment with the environmental principles of these series, Yokohama Rubber will provide a specially developed prototype tyre based on its GEOLANDAR X-AT model. This tyre has been engineered with a significantly increased ratio of sustainable materials, comprising 38 percent renewable and recycled content. It has also been fortified with enhanced durability characteristics to withstand the unique demands of heavy hydrogen-powered and electric off-road racing vehicles.
Hankook Tire Unveils Future Mobility Innovations At 'Design Innovation Day 2025'
- By TT News
- September 12, 2025

Hankook Tire is advancing its future mobility leadership through strategic open innovation and collaborative design projects. This effort was showcased at the company’s recent Design Innovation Day 2025, held at its Pangyo Technoplex headquarters. The event serves as a platform to present new solutions integrating sustainability, innovation and design while reinforcing partnerships with global technology leaders.
A major focus was the unveiling of two key outcomes from Hankook’s ongoing Design Innovation Project. The first was ‘Sustainable Concept Tyre’, an embodiment of the company’s ESG vision. Developed using advanced 3D printing technology, it is constructed from renewable and recycled materials. Its distinctive organic design was realised in collaboration with Harvestance using specialised engineering software.
The second reveal was the WheelBot 2, a multi-directional mobility platform developed with robotics startup CALMANTECH. This advanced robotic wheel system, equipped with tri-axial spherical tyres, demonstrates new possibilities for movement. Its potential was illustrated through a live demonstration of the PathCruizer, a two-seater pod concept powered by the WheelBot technology.
Beyond product reveals, the event highlighted Hankook’s commitment to knowledge sharing, featuring a presentation on 3D printing advancements from LG Electronics. These collaborations are central to Hankook’s strategy of strengthening its technology leadership. Since 2012, the company has partnered with world-renowned design universities and technology firms, consistently earning prestigious international design awards and solidifying the premium stature of its global brand.
CEAT Cuts Tyre Prices Across Portfolio Following GST Rate Reduction
- By TT News
- September 12, 2025

Indian tyre maker to pass full benefit of tax cuts to customers from 22 September
CEAT Limited said on Thursday it would reduce prices across its entire tyre range following the Indian government’s decision to cut goods and services tax (GST) rates on tyres, with the full benefit being passed on to customers.
The Mumbai-based tyre manufacturer said new prices would take effect from 22 September, covering commercial, agricultural, passenger vehicle and two-wheeler segments.
India’s 56th GST Council meeting approved significant reductions in tax rates for the tyre industry. GST on new pneumatic tyres was cut to 18% from 28%, whilst tractor tyres and tubes will attract a reduced rate of 5%.
“We thank the Government of India and the GST Council for their timely and progressive decision to rationalise tax rates in the tyre sector,” said Arnab Banerjee, Managing Director & CEO of CEAT Limited.
“The reduced GST slabs will greatly benefit the tyre industry and consumers alike. Not only will it lower the cost of owning and operating a vehicle for customers across various segments, but by making tyres more affordable to replace, it will also make our roads safer.”
Banerjee added the move would “spur formalisation and greater compliance, while also fostering sustainable growth in the sector.”
The GST rate cuts represent a significant policy shift for India’s automotive sector, where high taxation has been a longstanding concern for manufacturers and consumers.
Yokohama Rubber Recognised As ‘DX Certified Business Operator’ By Japan’s METI
- By TT News
- September 12, 2025

The Yokohama Rubber Co., Ltd. has been officially recognised as a DX Certified Business Operator by Japan's Ministry of Economy, Trade and Industry (METI). The designation, which was granted on 1 September 2025, identifies companies that are thoroughly prepared for digital transformation as outlined by the Digital Governance Code.
This certification acknowledges Yokohama Rubber's comprehensive strategy for digital transformation, which is built on three core objectives: advancing business strategy, contributing to sustainability and reinforcing its IT infrastructure. Central to this effort is the company's proprietary AI framework, HAICoLab (Humans and AI ColLaborate), which drives group-wide digital initiatives. These include improving productivity, innovating processes, developing digital talent and building a global cloud-based IT system. The certification confirms that the company's efforts not only meet METI's stringent criteria but also demonstrate appropriate disclosure of information to its stakeholders.
Moving forward, the company said it will continue to leverage data from its entire value chain to adapt to a dynamic business environment. The company aims to enhance customer value, pursue sustainable innovation and transform its corporate culture to strengthen its competitive position and ensure long-term growth.
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