As part of a larger strategy to increase the accessibility and awareness of its high-end Vredestein bicycle tyre line throughout Europe, Apollo Tyres Ltd has inked new distribution contracts for France and Scandinavia. Apollo Tyres has added two new partners in France: Alternativ Sport will concentrate on the sports market, while Triangle SAS will oversee distribution for inner tubes and urban and commuter tyres. For Scandinavia, the company has signed a partnership with Cykelgear.

Triangle SAS, a prominent distributor with a focus on bicycle and urban transportation components, was established in 1998. Triangle has started supplying a wide range of Vredestein city and touring tyres, such as the Perfect Tour and Dynamic City, thanks to its strong presence in all major French cities and wide retailer network. A variety of Vredestein high-performance tyres, such as the Superpasso Pro and Fortezza Senso Superiore, together with inner tubes and accessories, will be provided by Alternativ Sport. Cykelgear, a prominent distributor of cycling equipment, spare parts and accessories in Denmark, Norway, Sweden and Finland, was founded in 2008 and has been a part of Foreman Capital since 2021. Through its websites cykelgear.dk and bikable.com, the firm will provide the whole line of Vredestein bicycle tyres and inner tubes to both B2B and retail clients in the area, handling over 700,000 orders yearly.

Nic Knippers, Div Head TWT, Apollo Tyres Ltd, said, “These new agreements are a major step in our European growth strategy for the Vredestein brand. Triangle SAS, Alternativ Sport and Cykelgear are ideal partners to help us reach a broader audience of cyclists and drive long-term sales growth across France and Scandinavia, and we look forward to a successful, long-term collaboration with all three.”

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Chinese tyre manufacturer Linglong Tire Co Ltd has defended the quality of its products after facing criticism over Volkswagen's decision to equip the new Tiguan model with its tyres as standard equipment.

The Shandong-based company, which operates Europe's first Chinese-owned tyre factory in Serbia, issued a statement emphasising its commitment to meeting automotive industry standards and highlighting its partnerships with leading car manufacturers.

"Linglong is fully committed to the quality, reliability and safety of its tyre products. Our highest priority is to guarantee drivers and manufacturers the highest standards in tyre technology," the company said in a statement from its German subsidiary.

The new Volkswagen Tiguan comes equipped from the factory with a Linglong Original Equipment tyre in size 255/45 R19 100V, marking a significant win for the Chinese manufacturer in the premium European market. The Ultra High-Performance tyre was specifically developed according to Volkswagen's requirements and carries a "+" marking on the sidewall, which "stands for a noticeable plus in quality, comfort, performance, and efficiency."

Linglong emphasised that development work took place "in close coordination with Volkswagen, with a focus on criteria such as driving dynamics, safety, comfort, mileage, and emission reduction." The company said it adheres to the same specifications as all other premium original equipment tyres regardless of their origin.

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Building on their successful 2024 collaboration, Goodyear and streetwear brand Anti Social Social Club (ASSC) have reunited through IMG Licensing to launch a bold new capsule collection celebrating racing culture. The limited-edition line blends ASSC's rebellious aesthetic with Goodyear's rich motorsport heritage, paying tribute to the iconic Goodyear Blimp and the brand's century of track innovation.

The collection features adrenaline-charged designs across apparel and accessories. Standout pieces include racing-inspired ‘Catch the Feeling’ tops with driver's seat graphics and international race flags, ‘High Performance’ hoodies showcasing the Goodyear Blimp, and ‘Wet Tyre’ tees with tread-pattern branding. Motorsport enthusiasts can also find spark-generating race car graphics on ‘Sparks’ collection pieces, while the ‘Eagle’ line incorporates blimp imagery across button-ups and swim trunks.

Complementing the apparel are podium-worthy accessories like a dual-branded Zippo lighter, flag-adorned keychain and racing gloves. The crown jewel is the Podium Cap, featuring wreath detailing that channels vintage motorsport victory celebrations. Each piece fuses ASSC's signature irreverence with Goodyear's legacy of high-performance racing technology.

This marks the second collaboration between the tire giant and streetwear disruptor, following their October 2024 drop that similarly celebrated automotive culture through fashion. The new collection continues to bridge the worlds of competitive racing and contemporary street style.

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Maxxis continues its successful partnership with the Nissan Acceleration Team (NAT) for the 2025 racing season, supplying high-performance tyres including the Victra VR-1, Victra VR2, RAZR AT (for Altima) and Bravo HP-M3 (for Versa) models. These tyres will equip NAT's diverse fleet featuring Sentra, Z, Z NISMO and CS23 vehicles across 39 AutoX and RallyX events.

The volunteer-driven team of Nissan engineers and technicians, Nissan Technical Center North America (NTCNA), founded in 2019, has grown to include Arizona Testing Center (ATC) members while maintaining its winning tradition. NAT enters the season with strong momentum following a dominant 1-2 finish at Detroit's Milan March Madness rallycross event. The team will also showcase its capabilities at September's ZCON convention in Nashville, the premier gathering for Z car enthusiasts.

Mark Lin, OE Account Manager, Maxxis – Canada, said, “We’re proud to partner with Nissan and help this team live their passion for motorsports. Everyone at Maxxis is cheering them on, and we’re delighted that our tyres help them to roar across the finish line in first place.”

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Continental Tires is celebrating Tadej Pogačar's dominant 2025 Tour de France performance, where he claimed both the Yellow and Polka Dot Jerseys. The champion relied on Continental's high-performance Archetype and GP5000 TT TR tyres throughout the gruelling competition, showcasing exceptional climbing ability and endurance.

Continental-equipped riders dominated this year's race, securing eight stage victories – more than any other tyre brand. As cycling's ultimate proving ground, the Tour de France demands peak performance from both athletes and equipment. Continental continues to deliver winning technology, powering champions to victory on the sport's biggest stage.

Hannah Ferle, Road Product Manager, Continental, said, "Tadej’s exceptional achievements reinforce our commitment to superior tyre performance. Every tyre is crafted with precision to dominate at the highest level."

Mauro Gianetti, Team Principal, UAE Team Emirates-XRG, said, "Continental’s tyres have given us a real competitive edge. Their speed and reliability are crucial factors in our success."

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