ATMA, SIAM Organise Tri Series On ‘Road Safety Advocacy For Tyres’

ATMA, SIAM Organise Tri Series On ‘Road Safety Advocacy For Tyres’

Key speakers for the first edition included Dr S S Gupta, Senior Development Officer – DPIIT, Ministry of Commerce & Industry; Anshuman Singhania, Chairman, ATMA; Prashant K Banerjee, Executive Director, SIAM; Rajesh Menon, Director General, SIAM; Rajiv Budhraja, Director General, ATMA; V K Misra, Past Chairman, ITTAC and Technical Director, J K Tyre & Industries; Sudershan Gusain, Senior Deputy General Manager, Bridgestone India; B V Shamsundara, Deputy Director (SHL), ARAI; Ravin Kurian, Chairman, ITTAC and Senior General Manager, MRF; Deepak Sawkar, Senior Advisor, Maruti Suzuki  and Harjeet Singh, Chairman, SIAM Two Wheeler Group and Executive Adviser – Technical, Hero Motocorp.

“Road safety and tyre are very closely related. Under the tri-series jointly organised with ATMA, the first series focuses on tyre and road safety, second on technology and environmental issues, and third on standards, regulations and sustainability,” said Prashant K Banerjee, Executive Director, SIAM.

“Tyres are the most critical safety component for a vehicle and road safety and are one of the highly regulated automotive components,” said Rajesh Menon, Director General, SIAM.

In his inaugural address, Anshuman Singhania, Chairman, ATMA and MD, JK Tyre & Industries , said, “Tyre industry in India has all along understood the need for safety and has been constantly upgrading for promoting sustainable mobility. It has been our consistent effort to ensure that tyres are central to all discussion about road safety, behavioural fuel efficiency, rider handling etc. Tyres are unfortunately one of the most neglected parts of vehicle, but awareness is now growing. Road safety revolves around 3Es – education, engineering and enforcement – and I would urge the industry to organise more such programmes to educate the wider audience.”

The guest of honour, Dr S S Gupta, Senior Development Officer – DPIIT, Ministry of Commerce & Industry, said, “This programme on awareness about tyre care and road safety is very timely and relevant. The issues related to the tyre industry are being taken care of continuously by the DPIIT under Ministry of Commerce and Industry. Various interventions have been initiated by the department, including the one on import policy which brought tyres from free import category to restricted category, giving a boost to the domestic industry. These initiatives will lead to Hon’ble Prime Minister’s vision of Atmanirbhar Bharat while promoting local manufacturing of tyres.”

According to Rajiv Budhraja, Director General, ATMA, tyre has been the most regulated yet neglected auto component, and data substantiates that tyre care is lacking globally. These awareness and education initiatives will herald a new era of raising awareness and imparting education on the aspect of tyre safety through this tri lecture series, especially in this digital world.”

Sudershan Gusain, Senior Deputy General Manager, Bridgestone India Pvt Ltd, said that 410 deaths per day happen due to road traffic accidents in India and many of these are attributed to neglected tyres. While he called for greater industry efforts to changing perception on tyre care through awareness, he encouraged all motorists to maintain their vehicle’s tyres by playing their PART – Pressure, Alignment, Rotation and Tread.

Ravin Kurian, Chairman, ITTAC and Senior General Manager, MRF Ltd, spoke about safety, durability and failure analysis of tyres. He pointed out that rash driving, low inflation and potholes are considered to be the major reasons for quick wearing out of tyres and highlighted that road hazards, inflation pressure, tyre section height and structure are important parameters for understanding quality of tyres.

The interactive session held amongst speakers focused on the pivotal role of tyres in road safety, being the only point of contact between the vehicle and the road. The tri-series will continue its endeavours and organise the two remaining sessions on the topics: ‘Technology and Environmental Challenges’ on 24th September 2021 and ‘Regulation and Sustainability’ in October 2021, which will deliberate upon various aspects of tyre manufacturing, raw material sourcing, recycling, environmental, regulatory framework and sustainability. (TT)

ZC Rubber Exhibits Industrial And OTR Tyre Solutions At CONEXPO 2026

ZC Rubber Exhibits Industrial And OTR Tyre Solutions At CONEXPO 2026

ZC Rubber is showcasing an extensive selection of industrial and off-the-road tyre solutions at the CONEXPO-CON/AGG 2026 trade show, being held from 3 to 7 March 2026 in Las Vegas. Attendees can visit the company at booth #N11041 in the North Hall to explore products from its key brands, including WESTLAKE, TIANLI, ARISUN and YONGGU. These offerings are specifically engineered to withstand the rigorous demands of sectors such as construction, agriculture, forestry and material handling.

The display features a comprehensive range of products, such as radial OTR tyres, agricultural tyres, forest tyres, material handling tyres and rubber tracks. Each product is designed to deliver durability, superior traction and operational efficiency in challenging work environments. The exhibition provides an important platform for ZC Rubber to engage with industry professionals, highlight its technological advancements and demonstrate its commitment to supporting global construction and industrial sectors with reliable, high-performance solutions.

Visitors can explore the lineup and speak with the team to learn how these tyre solutions can enhance productivity across a wide variety of applications.

Benjamin Lou, Global OTR Director, ZC Rubber, said, “CONEXPO brings together the people and machines that keep the world building, and it’s a great place for us to connect with customers face-to-face. With brands like WESTLAKE, TIANLI, ARISUN and YONGGU under one roof, we’re able to offer a true one-stop tyre solution across construction, agriculture, forestry and material handling. Our goal is simple – help customers find the right tyre for every job, all in one place.”

Bridgestone Develops Industry-First TRWP Vehicle Collection Method For Trucks And Buses

Bridgestone Develops Industry-First TRWP Vehicle Collection Method For Trucks And Buses

Bridgestone Corporation has announced a significant advancement in environmental research with the development of an industry-first vehicle collection method for tyre and road wear particles (TRWP) specifically from truck and bus tyres. This innovation is designed to enhance scientific understanding of how such particles may interact with the environment. Tyre and road wear particles are generated through the friction between a tyre’s tread and the road surface – a process essential for vehicle safety and comfort – and consist of a combination of worn tyre material and fragments of road pavement. The newly developed collection method for trucks and buses was also showcased at the Tire Technology Expo 2026, held from 3 to 5 March in Hannover, Germany.

The company had previously introduced a collection method for passenger car tyres in 2025 and has since been working to improve its efficiency. Applying insights gained from that earlier development, particularly regarding how particles are generated and dispersed, Bridgestone created a proprietary system tailored to the larger scale of truck and bus tyres. To ensure the accuracy of the collected samples, the company used a dedicated proving ground designed to replicate real-world driving conditions. Before each test, the track was meticulously cleaned to prevent contamination from pre-existing debris.

For the collection process, Bridgestone engineered suction devices and intake mechanisms compatible with larger tyres. A sturdy aluminium frame was used to construct the tyre cover, ensuring durability against strong winds during operation. Following controlled driving sessions, particles that remained both on the track surface and inside the tyre cover were gathered for analysis.

This effort is part of a broader commitment to investigate the physical and chemical characteristics of tyre wear particles and their potential environmental effects. Bridgestone participates in the Tire Industry Project (TIP) facilitated by the World Business Council for Sustainable Development and collaborates with external research organisations and corporate partners. With the ability to collect samples from both passenger vehicles and heavy-duty trucks and buses, the company aims to accelerate research, share findings widely and support efforts to reduce particle generation.

Alongside this research, Bridgestone is advancing several complementary initiatives. These include developing longer-lasting tyres with improved wear resistance, offering solutions that help customers lower total operating costs and working to minimise environmental impact throughout the product lifecycle.

UTAC Expands In China With New EV-Focused Proving Ground In Anhui

UTAC Expands In China With New EV-Focused Proving Ground In Anhui

UTAC, a prominent player in the automotive testing, inspection and certification sector, is significantly broadening its footprint in China. The company has unveiled plans for a cutting-edge proving ground in Huainan, situated in the central province of Anhui. This ambitious project is being developed through a collaboration with the Huainan City Government and is set to become the primary strategic hub for the UTAC Group’s operations within the country. By establishing this facility, UTAC aims to bolster the mobility industry with top-tier testing capabilities and specialised knowledge.

The new site will enable UTAC’s team of specialists to offer homologation and testing services that align with the most current international benchmarks and regulatory standards. This initiative is a direct continuation of the group’s overarching goal to foster a mobility landscape that is both safer and more environmentally friendly. The Huainan facility is designed to be comprehensive, featuring a variety of specialised tracks for vehicle testing, along with a technology park that includes rentable workshops and office spaces. It will also house a dedicated conference and exhibition centre and purpose-built laboratories outfitted with state-of-the-art equipment. These labs will be specifically geared towards testing the latest advancements in new energy vehicles.

Anhui province itself provides a rich environment for such an investment. Home to 70 million people, it hosts a dense and extensive mobility ecosystem. Major automotive manufacturers like BYD, Changan, Chery, JAC, NIO and Volkswagen, together with their extensive supply networks, are deeply embedded in the region. The province’s manufacturing prowess is underscored by its production of roughly 3.7 million vehicles in 2023, a figure that positions Anhui as China’s leader in overall vehicle manufacturing, new-energy vehicle production and vehicle exports. Consequently, the new proving ground in Huainan is poised to become a vital strategic component for UTAC, solidifying its presence in this central hub of the Chinese mobility industry.

Connor McCormack, CEO, UTAC, said, " We are extremely proud of our partnership with the city of Huainan, which is undergoing a significant transformation to support the future of the automotive industry. UTAC is delighted to contribute to this transformation and to bring our 100 years of specialist expertise, along with the European standards we have helped shape and validate, to China’s vital automotive sector.”

Mayor Zhang Zhiqiang of Huainan City said, “This represents a significant milestone in Huainan's efforts to accelerate the development of its intelligent connected vehicle industry. It is of great importance in bridging the critical gap in the regional automotive sector’s industrial chain of ‘testing-production-export' and establishing a specialised vehicle testing and certification platform with international recognition. The successful cooperation on this project will undoubtedly advance the high-end and intelligent transformation of the regional automotive industry, providing strong impetus for Anhui Province's efforts to foster a new energy vehicle industrial cluster with international competitiveness.”

DUNLOP To Showcase BLUE RESPONSE TG Summer Tyre At Seville Driving Event

DUNLOP Tyre Europe GmbH (DUNLOP) is preparing to introduce its latest innovation, the BLUE RESPONSE TG, an all-new summer tyre engineered to advance safety, efficiency and driving dynamics. This model marks a significant milestone as the first DUNLOP summer tyre developed by Sumitomo Rubber Industries (SRI) and will make its official debut this weekend at the Circuito de Sevilla in Spain. The 4.2-kilometre track, known for its 16 corners and lengthy 822-metre straight, provides a demanding environment ideal for showcasing the tyre’s capabilities. Under the theme ‘the art of perfect balance’, the BLUE RESPONSE TG will undergo rigorous evaluation on the Spanish circuit to demonstrate its well-rounded performance.

A dynamic launch event has been arranged to give 120 attendees, including customers, journalists and influencers, a firsthand look at the tyre’s abilities across multiple conditions. Participants will engage in slalom exercises on both dry and wet surfaces, while braking and obstacle avoidance drills will highlight stopping power and responsiveness. Handling assessments will allow for direct comparison with rival products, focusing on cornering stability and steering accuracy. Additional tests will examine comfort and noise levels, emphasising rolling smoothness and sound reduction, as well as efficiency, showcasing lower rolling resistance and reduced fuel consumption. The experience will be complemented by guided road drives and track laps, offering a thorough perspective on the tyre’s dynamic qualities.

To illustrate the versatility of the BLUE RESPONSE TG, the test fleet includes a diverse selection of modern vehicles. Among them are the Audi e-tron, BMW 5 Series, Mercedes-Benz EQE, Mercedes-Benz G-Class, Toyota GR Yaris and Nissan GT-R R35, spanning from premium electric cars to high-performance sports machines. Developed specifically for contemporary vehicle platforms, the tyre integrates an advanced tread design, a novel rubber compound and a reinforced construction. These elements work together to deliver precise handling, short braking distances, strong wet grip and low rolling resistance, catering to drivers seeking safety, comfort and stability in both routine travel and more demanding scenarios.

Markus Bögner, President and Managing Director, DUNLOP Tyre Europe, said, “This is our first DUNLOP event since the acquisition, which is precisely why the launch of our summer tyre is so important to us. Direct interaction with customers and the media here on site is crucial for us, as it is the only way we can hear their perspectives and continue to develop in a targeted manner.”