Key speakers for the first edition included Dr S S Gupta, Senior Development Officer – DPIIT, Ministry of Commerce & Industry; Anshuman Singhania, Chairman, ATMA; Prashant K Banerjee, Executive Director, SIAM; Rajesh Menon, Director General, SIAM; Rajiv Budhraja, Director General, ATMA; V K Misra, Past Chairman, ITTAC and Technical Director, J K Tyre & Industries; Sudershan Gusain, Senior Deputy General Manager, Bridgestone India; B V Shamsundara, Deputy Director (SHL), ARAI; Ravin Kurian, Chairman, ITTAC and Senior General Manager, MRF; Deepak Sawkar, Senior Advisor, Maruti Suzuki  and Harjeet Singh, Chairman, SIAM Two Wheeler Group and Executive Adviser – Technical, Hero Motocorp.

“Road safety and tyre are very closely related. Under the tri-series jointly organised with ATMA, the first series focuses on tyre and road safety, second on technology and environmental issues, and third on standards, regulations and sustainability,” said Prashant K Banerjee, Executive Director, SIAM.

“Tyres are the most critical safety component for a vehicle and road safety and are one of the highly regulated automotive components,” said Rajesh Menon, Director General, SIAM.

In his inaugural address, Anshuman Singhania, Chairman, ATMA and MD, JK Tyre & Industries , said, “Tyre industry in India has all along understood the need for safety and has been constantly upgrading for promoting sustainable mobility. It has been our consistent effort to ensure that tyres are central to all discussion about road safety, behavioural fuel efficiency, rider handling etc. Tyres are unfortunately one of the most neglected parts of vehicle, but awareness is now growing. Road safety revolves around 3Es – education, engineering and enforcement – and I would urge the industry to organise more such programmes to educate the wider audience.”

The guest of honour, Dr S S Gupta, Senior Development Officer – DPIIT, Ministry of Commerce & Industry, said, “This programme on awareness about tyre care and road safety is very timely and relevant. The issues related to the tyre industry are being taken care of continuously by the DPIIT under Ministry of Commerce and Industry. Various interventions have been initiated by the department, including the one on import policy which brought tyres from free import category to restricted category, giving a boost to the domestic industry. These initiatives will lead to Hon’ble Prime Minister’s vision of Atmanirbhar Bharat while promoting local manufacturing of tyres.”

According to Rajiv Budhraja, Director General, ATMA, tyre has been the most regulated yet neglected auto component, and data substantiates that tyre care is lacking globally. These awareness and education initiatives will herald a new era of raising awareness and imparting education on the aspect of tyre safety through this tri lecture series, especially in this digital world.”

Sudershan Gusain, Senior Deputy General Manager, Bridgestone India Pvt Ltd, said that 410 deaths per day happen due to road traffic accidents in India and many of these are attributed to neglected tyres. While he called for greater industry efforts to changing perception on tyre care through awareness, he encouraged all motorists to maintain their vehicle’s tyres by playing their PART – Pressure, Alignment, Rotation and Tread.

Ravin Kurian, Chairman, ITTAC and Senior General Manager, MRF Ltd, spoke about safety, durability and failure analysis of tyres. He pointed out that rash driving, low inflation and potholes are considered to be the major reasons for quick wearing out of tyres and highlighted that road hazards, inflation pressure, tyre section height and structure are important parameters for understanding quality of tyres.

The interactive session held amongst speakers focused on the pivotal role of tyres in road safety, being the only point of contact between the vehicle and the road. The tri-series will continue its endeavours and organise the two remaining sessions on the topics: ‘Technology and Environmental Challenges’ on 24th September 2021 and ‘Regulation and Sustainability’ in October 2021, which will deliberate upon various aspects of tyre manufacturing, raw material sourcing, recycling, environmental, regulatory framework and sustainability. (TT)

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TyreSafe has entered a new partnership with Staffordshire Police, reinforcing a joint commitment to improve road safety and reduce fatalities and serious injuries across the county. The collaboration aims to highlight the critical role tyres play in protecting road users by encouraging simple, regular checks of pressure, tread depth and overall condition.

The value of this preventative approach was recently demonstrated during a multi-agency enforcement operation at the DVSA Vehicle Inspection Site in Doxey. Held on 25 August, Operation Doxey involved Staffordshire Police, West Mercia Police, DVSA, Datatag, the Forensic Collision Investigation Unit and TyreSafe. Inspectors directed 30 vehicles into the site, covering leisure vehicles, towing vehicles, light commercial vehicles and goods vehicles.

Seven tyre and wheel-related defects, mechanical risks and pressure discrepancies were identified. These included a tyre cut through to the cord, which received an immediate prohibition notice, a tyre running roughly 30 percent below recommended pressure, an overweight light commercial vehicle with a nail embedded in a tyre and all four tyres underinflated, a significant rear axle pressure imbalance, a missing wheel nut and an 11-year-old tyre. Leisure vehicle owners generally showed good tread awareness, though pressure maintenance remained an issue, while commercial vehicles presented several preventable defects.

Staffordshire has one of UK’s statistically safest road networks, yet serious collisions remain a concern, particularly on single carriageways. Rural bends, changing speed limits and limited visibility add risk, while motorcyclists and vulnerable road users are disproportionately affected. Common factors include failing to look properly, misjudging speed or path and driving too fast or carelessly. TyreSafe now works with over 260 organisations, and this partnership encourages Staffordshire motorists to make tyre checks routine.

Stuart Lovatt, Chairman, TyreSafe, said, “We are delighted to welcome Staffordshire Police as a TyreSafe partner. While Staffordshire has a strong road safety record, every serious collision has potentially devastating consequences for those involved, their families and their communities. The recent Operation Doxey enforcement activity demonstrates exactly why preventative vehicle maintenance matters. Across just 30 vehicles, inspectors identified a number of serious tyre and wheel defects, including a tyre cut to the cord, significantly incorrect tyre pressures, an embedded nail, a missing wheel nut and a tyre that was 11 years old.

“These findings are a powerful reminder that problems are not always obvious from behind the wheel. Simple checks before a journey can help identify issues before they become a danger on the road. Different roads present different challenges, particularly rural and single carriageway roads where the consequences of losing control or being unable to stop safely can be especially severe. Road safety requires a collective effort, and partnerships such as this are incredibly important. By combining the reach and expertise of Staffordshire Police with TyreSafe’s specialist knowledge and campaigns, we can help more road users understand the simple but crucial role their tyres play in keeping themselves and others safe.”

Police Sergeant Adam Van de Sande, Staffordshire Road Crime – Proactive & Harm Reduction Team, said, “Keeping people safe on Staffordshire’s roads requires everyone to play their part. We are committed to working with partners to reduce the number of people killed and seriously injured on our road network. Operation Doxey demonstrated the value of partnership working, with officers, vehicle examiners and road safety specialists able to identify a range of defects and safety issues before those vehicles continued their journeys.

“Vehicle safety is an important part of that responsibility, and tyres are fundamental to a vehicle’s ability to stop, steer and maintain grip. We are pleased to be working with TyreSafe to raise awareness and encourage motorists to make regular tyre checks part of their routine vehicle maintenance. Our message to road users is simple: don’t wait for something to go wrong. Take a few minutes to check your vehicle and make sure it is ready for the road.”

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The AZuR Network has been honoured with the German Award for Sustainability Projects 2026 in the C2C/Recycling category for its ‘Retreading: Climate Protection on Wheels’ project. The recognition highlights the network's efforts to expand tyre retreading across Germany and Europe, thereby extending the useful life of tyres. Retreading works by reusing a suitable used tyre casing and applying a fresh tread, keeping a substantial share of the original tyre in circulation.

A life cycle assessment commissioned by AZuR and carried out by the Fraunhofer Institute UMSICHT compared retreaded tyres with equivalent new ones. Under the conditions examined, producing a retreaded truck tyre generated roughly 135 kilogrammes less greenhouse gas emissions, a reduction exceeding 60 percent. The process also reuses considerable portions of the existing tyre casing, reinforcing its environmental advantages.

The jury underscored the project's scalability and its relevance to the industry. Official documentation further noted the political integration of the topic as a key strength, with the EU taxonomy confirmation in 2025 representing a tangible milestone. The award places AZuR among well-known companies and innovative projects, including a climate protection cooker initiative in Cameroon, a capsule-free coffee system and a mental health awareness campaign.

Knauf secured first place in the same category with its circular gypsum supply chain, while Schmitz Cargobull led the Mobility and Logistics Solutions category. Other first-place winners included DEKRA, Hansgrohe, Pfleiderer Germany and SBRS. Presented by DISQ with ntv and DUP UNTERNEHMER under Brigitte Zypries' patronage, the 2026 edition saw 433 nominations, with 46 organisations recognised across 19 categories on 17 September in Berlin.

Christina Guth, Network Coordinator, AZuR, said, “This award belongs to our entire network. Retreading only works when many stakeholders collaborate along the value chain – from certified end-of-life tyre recyclers, tyre manufacturers and retreaders to retailers and fleet operators, all the way to academia. The award highlights the potential of using high-quality tyres for longer and keeping their casings in circulation.”

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Birla Carbon will present its carbon black solutions at the Global Polymer Summit 2026, scheduled for 28–30 September at the Kentucky International Convention Center in Louisville. The company will exhibit at Booth 417, targeting tyre and mechanical rubber goods (MRG) manufacturers seeking higher performance and reduced environmental impact.

The company’s portfolio spans tyre and MRG applications, addressing durability, strength, abrasion resistance and product life across tyres, belts, hoses, sealing systems and anti-vibration products. Birla Carbon will also feature Continua Sustainable Carbonaceous Material (SCM), a circular carbon range with consistent quality and global availability and Continua Sustainable Carbon Black (SCB), produced from recycled or bio-based feedstocks.

Supported by extensive manufacturing, technical expertise and customer-focused teams across the Americas, Birla Carbon provides reliable volumes, responsive service and tailored solutions. Attendees can meet company experts at Booth 417 to explore its product portfolio, technical capabilities and sustainable offerings.

John Davidson, President – Americas & EMEA, Birla Carbon, said, “The tyre and mechanical rubber goods industries are at an important phase, where performance, supply resilience and sustainability must advance together. The next phase of growth will depend on stronger collaboration across the value chain and the ability to translate innovation into scalable, commercially viable solutions. At Birla Carbon, we are combining our manufacturing network, portfolio strength, technical expertise and regional capabilities to help customers navigate this transition and build more resilient and sustainable businesses.”

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Michelin has unveiled the X Multi Energy D2 tyre, developed to address the specific challenges of regional haul operations. Fleets in this segment face demanding roads, frequent stop-and-start cycles and escalating fuel expenses that affect both performance and profitability. By blending durability, fuel savings and Michelin’s established performance standards, the new tyre aims to boost fleet productivity while reducing overall operating costs.

The tyre features a revised tread pattern and a new tread compound to better resist tread damage caused by high-torque vehicles and stop-and-go regional driving. It is constructed on Michelin’s Duracore casing, which integrates Infinicoil and Powercoil technologies and benefits from a reinforced bead design known as Duracoil Technology. This casing is engineered to last up to one million miles and support as many as four retreads.

In the effort to curb fuel expenses, the X Multi Energy D2 improves rolling resistance by 9 percent over its predecessor, the Michelin X Multi Energy D tyre, and by 18 percent compared with leading competitors. It also enhances late-life traction, offering 10 percent better wet handling and 16 percent better snow starting traction when worn, giving drivers and operations managers greater confidence on varying roads.

For original equipment manufacturers, the tyre meets Greenhouse Gas standards and supports applicable vehicle carbon-reduction requirements. Designed for regional applications where traction, durability and fuel efficiency matter, it is available in 295/75R22.5 LRG and 11R22.5 LRG and LRH sizes, replacing the X Multi Energy D tyre in those sizes.

Yahn Heurlin, VP of B2B Marketing, Michelin North America, Inc., said, “Michelin is driven by a deep commitment to understanding the needs and challenges customers face every day. This customer-first mindset inspires the development of purpose-built solutions designed to address real-world pain points and help fleets operate more efficiently.”

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