Euler Motors To Launch Four-Wheeler E-SCV With 1,000kg Load Capacity

The wasted resources don’t just stop with the cost of tyres.

Think of the

•          increased fuel burn, increased engine wear as power units work harder

•          increased bearing loads leading to reduced wheel end life

•          suspension components being twisted as loads are not aligned with axle / chassis axis

•          driver fatigue as the driver fights the vehicle to keep it straight down the road

and from a pavement manager’s (Hello Governments!) perspective think about the side forces generated on the road surface.  How does this affect the maintenance budgets of the road managers?

As an example of what I am saying go to the tyre bay now, grab an inflated truck tyre and roll it across the yard.  Yes, it will roll easily as it is not constrained by a wheel end or other tyres attached to the same axle or for that matter vehicle.

Now drag the tyre at an angle (even just a degree or two) to the intended travel, yes by hand. How much more energy is required to drag the tyre to the same point in the yard?  To you, the fleet manager, who is now exhausted, I ask directly, why do you expect your trucks and trailers be any different to your own experience?

These tyres are not worn out, they have been thrown out.

Where does the energy required to abrade the tyres in the fashion demonstrated on the photos above come from?  Only one place, the fuel tank of the vehicle.

So, when pressures are understood and brought under control the very next aspect to consider is the alignment of the tyres and wheel ends.  As was experienced when dragging a single tyre across the yard the energy input is substantial affecting all the aforementioned cost centres on the fleet/vehicle.

In my previous article I discussed tyre tracking, how each tyre was tracked to determine the performance outcomes. With hard evidence in a numerical format, educated decisions can be made about the performance of each tyre specification and how each vehicle determines the outcomes.

If one vehicle shows accelerated tyre wear is this the “fault” of the tyre or perhaps it is maybe that the vehicle has issues. So many people are very quick to blame the poor tyre, which is only doing what it is told to do. It has no say in how it performs; a tyre is totally at the mercy of the operator.

By understanding the performance decisions can be made on a sound economic basis rather than the wild guessimation that seems to be the manner in which many transport businesses conduct their tyre operations.  With understanding comes positive economic benefits, enhanced safety and bottom-line profits which is after all the reason that we are in business is it not?

When considering alignment most issues for a multi combination (truck with trailer(s) usually reside with the trailers.  People spend big time having the tractor axles aligned and then wonder why irregular tyre wear is still such an issue. The trailer actually pulls the tractor if it (the trailer) is not properly aligned.  Consider the axles of the entire vehicle as a team. If they are not ALL going in the same direction, then how is the goal (i.e. profit) going to be achieved? Does a number of football players on the field together make a team?  NO! Only when the individuals play as a team are the desired results gained. So why is it different for a multi axle vehicle?

Wheel alignment is an art, it takes a lot of experience to consider what information the tyres (and the driver) are providing.  Making adjustments can sometimes be down to single millimetres, yes it makes that much difference.  Toe and castor settings, scrub and thrust angles all affect not only the tyres but also the wheel end life as well as the fuel burn rates.  Often heard explanations are “that takes too much time or costs too much”.  Well, looking at the tyres in the photos above how much is being “sacrificed” in the name of economics?  Sure, if it was “just” the tyres economic rationalisation could be sound but when fuel burn (consider ~2 – 6%), reduced wheel end life (actual can be 10 – 20%) are added to the list do the economics still come to be the positive outcome thought to be so?

Then consider vehicle safety and driver safety as well as satisfaction.  Driving a truck that requires constant adjustment to the steering to maintain the desired direction is profoundly tiring.  The fact that a fatigued operator makes more errors of judgement is well accepted. So why are transport companies not striving to have their vehicles rolling down the highways and roads rather than being dragged?  Remember dragging the tyre across the yard?  Was that not quickly fatiguing?

The question remains why do so many people still ignore the waste generated from not utilising the second highest operating expense within a transport fleet, the humble tyre?

Are you so tired that tyres don’t count?  Why throw your profits away?

  • Adam Gosling and the team at TyreSafe Australia provide guidance and direction for all tyre users. Safety is paramount, so is efficiency and sustainability. Tyres are a globally universal product, the requirement for tyre safety is also a global standard

Smithers Earns ISO 17025 Accreditation For Texas Proving Ground

Smithers Earns ISO 17025 Accreditation For Texas Proving Ground

Smithers, a renowned provider of testing, consulting, information and compliance services, has announced that its proving ground at Treadwell Research Park in Pearsall, Texas, has achieved ISO 17025 accreditation.

Operated on behalf of Discount Tyre, the facility’s accredited scope currently covers wet grip testing and tyre buffing, with plans to expand accreditation to include rolling resistance and pass-by-noise testing. The site boasts diverse paved and off-road test surfaces for comprehensive tyre performance validation. Additionally, it complies with UNECE Regulation No. 117 for Wet Grip and Pass-by Noise standards. This accreditation underscores Smithers' commitment to delivering high-quality testing services in the tyre industry.

Sean Connolly, Director of Test Track Operations at Smithers Winter Test Centre/Pearsall Test Track, said, “The tyre industry is currently focused on a variety of sustainability initiatives, such as reducing the rate of tread wear to extend the life of the tyre. Understanding tyre performance at varying levels of tread wear is critical for tyre manufacturers looking to get the most out of their designs.”

Jim Popio, PhD, Vice President, Smithers Materials Science and Engineering Division, North America, said, “We’re incredibly proud that our existing processes and procedures meet the rigorous requirements of ISO 17025 accreditation. Accurate data, on time, is central of the Smithers promise on a global scale, and we strive to go above and beyond our clients’ expectations with exceptional service as well.”

Michelin Launches Maiden Experience Store In Nashik, It’s Biggest Facility In India

Michelin Experience Store

Michelin, a leading tyre technology company, has launched its first Michelin Experience Store in India, in partnership with Bharat Tyres. The facility spread across 25,000 sqft is located in Adgaon on the Mumbai-Agra highway, Nashik and is Michelin’s largest store in the country.

It is designed not only to provide a premium experience, but also showcases the company’s global legacy through the Michelin Wall. Customers will also be to experience the Heritage Wall that visualise the heritage of both Michelin and its local dealership partner.

The Michelin Experience Store also has a Display Zone that showcases Michelin’s innovations in electric mobility, materials science and environmental responsibility.

The dealership also includes service areas for cars and trucks, PPF coating, precision wheel alignment, advanced balancing services, innovative puncture repair solutions, professional car detailing and a wide array of car accessories. 

Shantanu Deshpande, Managing Director, Michelin India, said, “We are proud to unveil Michelin’s first Experience Centre in India. The sole purpose of this store is to go beyond traditional tyre retail and provide customers an immersive experience of the brand, of our dealer partners and of the technological prowess of our tyre solutions that are safe and sustainable. Nashik, a key hub with growing premium vehicle ownership, is the first of many such centres that will further strengthen our footprint in the western region while providing state-of-the-art experience and services to evolving customers.”

Finnish Olympic Champion Sami Jauhojärvi Is Radar Tyres’ Official Brand Ambassador

Finnish Olympic Champion Sami Jauhojärvi Is Radar Tyres’ Official Brand Ambassador

Radar Tyres, the flagship brand of Omni United, has appointed Sami Jauhojärvi, Olympic gold medallist and one of Finland’s most celebrated cross-country skiers, as its official brand ambassador.

Jauhojärvi's sporting excellence – built on resilience, performance and a profound connection with nature – mirrors Radar Tyres' commitment to delivering premium-quality tyres across all seasons and terrains at accessible prices. The brand's comprehensive range includes Summer, All Season, Winter and specialist Ice tyres, designed to meet diverse driving needs with reliable performance.

This collaboration represents a strategic alignment as Radar Tyres expands its European and UK presence. Jauhojärvi will serve as brand ambassador, featuring in marketing campaigns, digital initiatives and local events while sharing his expertise to support Radar Tyres' mission of making high-performance tyres available to all drivers.

G S Sareen, Founder and CEO of Omni United, said, “We’re excited to welcome Sami to the Radar family. Sami’s authenticity, credibility and strong connection with his audience make him an ideal partner for us. He embodies the spirit of perseverance and performance – the same qualities we build into every Radar tyre. As we continue to grow our brand across Europe, partnerships like this play a key role in building deeper connections with consumers. We’re excited to build on this momentum with more such collaborations in the near future.”

Jauhojärvi said, “I am thrilled to represent Radar Tyres, a brand that has a remarkable mission to make premium quality and performance accessible to all and also has deep-rooted values of giving back to society via various initiatives it has undertaken over the years such as supporting breast cancer research. I’m sincerely surprised about the performance and silence of my Radar Tyres and happy to deliver this feedback to all the people.”

Kenda Tires Celebrates Dan Vanden Heuvel's Hall Of Fame Nomination

Kenda Tires is celebrating Dan ‘The Flying Dutchman’ Vanden Heuvel's nomination to the Off-Road Motorsports Hall of Fame's Class of 2025, recognising his legendary 49-year career as both a champion racer and community leader.

Since entering his first race at age 15 in 1977 at Crandon International Raceway, Vanden Heuvel has become one of off-road racing's most respected figures. His aggressive driving style earned him 20+ Pro-Class wins, five Crandon World Championships and a PRO-2 title. As owner of Flying Dutchman Racing, he mentored numerous drivers including his son Mikey, who secured Kenda Tires' historic first PRO-2 victory.

Beyond competition, Vanden Heuvel's greatest impact comes from his tireless community work. He co-founded the Midwest Off-Road Racing Association, created the Short Course Kart Series for young racers and established the MORR Injured Driver Fund with his wife Nancy. His hands-on approach – from building tracks to mentoring drivers – has shaped generations of off-road enthusiasts.

Now as Kenda Tires' Product Display Manager, Vanden Heuvel continues supporting the sport, assisting drivers across multiple series while representing Kenda at events nationwide. His dedication embodies the brand's values of community and passion for motorsports.

The formal induction ceremony will be held on 2 November 2025 in Las Vegas. This honour celebrates not just Vanden Heuvel's remarkable racing achievements but his enduring legacy as an ambassador who has profoundly influenced off-road culture.

Brandon Stotsenburg, VP of Automotive Division, Kenda Tires USA, said, “Dan is more than a legend – he is a mentor, a servant-leader and the beating heart of the off-road community. He helped deliver Kenda’s first PRO championship and still shows up for others every single weekend. We are honoured to have him represent Kenda and even more proud to call him family.”