From Retreading To Tyre Management Services, Tyre Technocrats Has It All
- By Gaurav Nandi
- April 19, 2022
Tyre Technocrats extends its tyre management services to 27 locations across the country with its clientele comprising Tata Steel, Hindustan Zinc, Reliance, Gainwell, Larsen & Toubro, Essel Mining, Ultratech and others. The company also serves big players in Andhra Pradesh’s mining sector.
The tyre retreading market in the country has come a long way. From roadside retreaders resorting to conventional processes to major players bringing in imported machinery for more scientific operations, tyre retreading is no more an idea of the past. The glorious journey has been witnessed by a few from its starting days – Tyre Technocrats is one such retreader. The company also acts as a distributor for major tyre OEMs in the country.
Founded in 1972 by Biman Das Talreja, Tyre Technocrats was initially associated with retreading truck tyres. Speaking about the company’s journey, Director Sahil Talreja said, “Our retreading operations started under the banner of Widget Tyre Retreaders while simultaneously serving as the dealer for CEAT tyres. Following the success in trucks, we forayed into OTR tyre retreading in 1984. Back then, the supply of OTR tyres was limited, and that affected the country’s mining sector. New tyres had to be imported, which was not feasible for many players in the sector.”
“Taking cognizance of the situation, we started retreading all sizes of tyres, striking a balance between supply and demand,” he said, adding, “From 1990, the company started distributing new wheels of Goodyear and continues distribution across the country.”
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The company also has MRF, Bridgestone, Apollo and BKG tyres in its distribution portfolio.
Explaining why the company didn’t take any franchise of retreading company, Talreja said, “Retreading companies in India, who work on the franchise model, are restricted to truck tyres. The companies retread 1020 and 1120 variants of tyres under the franchise model, which is an old concept. But our primary focus has always been OTR tyres with 95 percent of business dependent on this segment.”
Presently, Tyre Technocrats retreads tyres between 20 and 63 inches alongside the 1020 and 1120 models at its plant located in Udaipur. The company resorts to both cold and hot retreading processes to ensure quality and tyre life.
The company uses both imported and indigenous machinery at its plant. According to the executive, Tyre Technocrats has imported two of its machines from Italy and Turkey. The Italian machine works on computer numerical control and can retread tyres ranging from 25 to 63 inches. The company uses auto clay machines, moulders to ensure quality for its customers.
Talreja also informed that the company has its own testing lab to produce the tread rubber used in its processes. The company started production of pre-cured tread rubber in 1986. Presently, Tyre Technocrats manufactures 100 tonnes of tread rubber a month and retreads 1,100 rubber wheels.
Speaking about the testing lab and ensuring the quality of pre-cured tread, the director stated, “The research and development facility, located within our main plant, is responsible for compounding and manufacturing the pre-cured tread rubber according to the requirements of the fleets that serve the mining sector. We have established eight parameters that ensure quality in our pre-cured tread.”
The company has been marketing its treads for the last two years and banks on customer satisfaction. Its manufacturing facility at Madri Industrial Area spans 180,000 square feet and features a state-of-the-art testing lab.
Speaking on the facility’s eco-friendliness, Talreja explained, “The industry’s pollution footprints are a result of the carbon mixing. To reduce the carbon footprint, we have installed a machine for 100 percent closed manufacturing that emits 0.2 percent waste per 100 kg of rubber. Hence, the wastage is negligible. The plant has solar panels installed, which contributes to 60 percent of the power consumption.
Commenting on the present scenario in the country’s retreading market, Talreja explained, “Following the easing of Covid-19 restrictions, the retreading market is gradually gaining momentum. But due to the inflation in rubber prices and the Russia-Ukraine war, the market is volatile. The prices of raw materials are increasing with each passing month. The price hike is also double of what it was six months ago. Even OEMs are refraining from hiking prices.”
“Again, the availability of raw materials like chemicals and synthetic rubber used in retreading, which was being imported from open markets in Europe and China, has been impacted heavily, creating a dearth. This has mainly been fuelled by a shortage of shipping containers and the exorbitant prices demanded by freight lines,” he added.
Apart from its extensive business footprint in India, Tyre Technocrats also runs operations in Zambia. Speaking on the same, Talreja pointed out, “We are not into retreading in the East African country but extend tyre management services to KCM mining owned by Vedanta Group.”
Talking about tyre management services, the executive informed, “We are the pioneer in India when it comes to tyre management services. We started operations in 2003 with Tata Steel in Jamshedpur. Since then, we have continued to successfully extend the service to different companies. The service comprises supplying new tyres to companies, their maintenance and providing manpower at the locations. Under the scheme, we are responsible for removal, fitment, checking inflation levels, check-ups etc. pertaining to tyre life and performance at the sites.”
“The worn-out tyres are brought back to our facility for retreading and again fitted in the dumpers. A team is always present at the client’s site to look after the tyres,” he added.

The company extends its tyre management services to 27 locations across the country with its clientele comprising Tata Steel, Hindustan Zinc, Reliance, Gainwell, Larsen & Toubro, Essel Mining, Ultratech and others. The company also serves big players in Andhra Pradesh’s mining sector. The company has a vast presence in the Indian mining sector .
“We have recently forayed into haul road maintenance wherein we develop tyres for underground mining operations. We have our own loaders, compactors, graders used in the operations and also supply tyres on a cost-per-hour basis. We also manufacture patches for cut repairs,” Talreja informed.
Speaking on the company’s future plans, Talreja informed, “We are entering into manufacturing of solid tyres. We have installed the machinery and the production unit is also nearing completion. We will start operations post-July.”
Tyre Technocrats has an employee base of 1,200.
Falken Wins BRV Service Award For Excellence In Tyre Retail Partnership
- By TT News
- June 19, 2026
Falken has been named the recipient of the prestigious BRV Service Award, as announced by the German Tyre Retail and Vulcanisation Trade Association during its General Meeting on 8 June 2026. As a brand operating under Dunlop Tyre Europe GmbH, Falken emerged victorious from a competitive online survey where over 250 tyre trade members cast their votes to determine the industry’s most outstanding partner.
This accolade specifically recognises Falken’s superior service standards and its commitment to fostering a reliable and cooperative relationship with its retail partners. The overwhelming vote of confidence from the trade serves as a significant form of recognition for the company, while simultaneously acting as a powerful incentive for the entire Falken workforce to maintain their high-performance levels.
Thomas Langer, Sales Director Germany, Dunlop Tyre Europe GmbH, said, “The news of a top ranking in the BRV Service Award was already a special honour, as it comes directly from the specialist tyre trade. We are now even more delighted to celebrate the overall victory. We would like to express our sincere thanks for this recognition. First place confirms our commitment to offering Falken partners not only reliable and safe products, but above all, dependable service, personalised support and a truly partnership-based collaboration. The fact that the trade has voted the entire team’s efforts into first place motivates us to continue pursuing our goals with determination.”
AZuR Reports Strong Outcomes And Network Growth At THE TIRE COLOGNE 2026
- By TT News
- June 19, 2026
The Alliance for the Future of Tires (AZuR) has concluded its participation at The Tire Cologne 2026 with a positive assessment, operating through a network of 19 affiliated organisations across Europe. Their shared exhibition space in Hall 7.1 emerged as a central meeting point during the industry's premier global gathering. Key episodes included a governmental visit, a strategic industry forum and recognition for emerging enterprises.
An immersive installation greeted visitors to the AZuR area, with the entire floor surface consisting of resilient tiles produced from recycled tyre rubber supplied by network affiliate MRH Mülsen. This practical display offered a compelling illustration of how discarded materials can be transformed into functional products. The collaborative exhibition model proved highly favourable among attendees and participating companies alike.


The initiative broadened its collaborative base during the fair, securing commitments from new entities in Germany, Belgium and the Netherlands to advance shared sustainability objectives. North Rhine-Westphalia's environment minister, Oliver Krischer, toured the exhibition as part of a broader initiative to spotlight regional excellence in circular practices, observing demonstrations spanning digital monitoring, alternative materials and recovery processes.
A dedicated assembly on tyre retreading drew roughly 40 specialists from manufacturing, materials supply and trade associations. Conversations revolved around the technology's track record and adaptation to market conditions, referencing recent environmental performance data. Survey feedback indicated robust confidence in retreading's financial and environmental merits, though participants identified competition from lower-cost imports as a primary obstacle.


The programme concluded with the LOOP THE TYRE competition awards. The top honour went to Machine-Vision.io from Reutlingen for its optical evaluation system streamlining used tyre assessment. Sustainable Rubber Solutions from the Netherlands received second prize for its chemical innovation enabling rubber reintegration into new compounds, while Austria's ReTyre project claimed third for developing a scalable devulcanisation method for tyre-to-tyre recycling.
Anna-Maria Guth, AZuR Network Coordinator, said, “TTC impressively demonstrated the high level of interest in a functioning tyre circular economy. We were particularly pleased with the exceptionally positive atmosphere at our joint stand. Our partners see themselves as equal contributors to a common goal and as partners in a strong alliance for the future.”
Prinx Chengshan Marks 50th Anniversary With European Launch Of Prinx CV Tires At The Tire Cologne 2026
- By TT News
- June 19, 2026
Prinx Chengshan marked a significant milestone at The Tire Cologne 2026 in Germany on 9 June, where it officially introduced its Prinx-brand commercial vehicle tyres to the European market. The launch event, held during the prestigious trade fair, served as a commemorative highlight for the 50th anniversary of the Chengshan Group. While the company showcased its full portfolio of brands, including Chengshan, Austone and Fortune, the European debut of the Prinx commercial tyre line commanded the primary focus of industry attendees.
Senior company representatives provided comprehensive insights into the strategic initiative during the event. Officials from the Europe and Americas Sales Center, the R&D Center and the European Technical Center outlined the company's developmental trajectory, manufacturing scale and proprietary technological advancements. The presentations emphasised the integration of intelligent manufacturing systems and global research capabilities, with particular attention given to how the Prinx brand is developing future-oriented commercial solutions tailored specifically for European fleet operators.


The Prinx brand, positioned as a premium offering, leverages three intelligent manufacturing facilities located in China, Thailand and Malaysia, combined with the localised expertise of its European Technical Center. The company has concentrated its research efforts on six core technologies, including low rolling resistance and high wear resistance features, complemented by an intelligent tyre monitoring system. A strategic partnership with Marangoni, a prominent European retreading material manufacturer, further strengthens the brand's comprehensive service capabilities.


For its market entry, Prinx launched three initial product series covering nine tread patterns suitable for long-haul and regional mixed road conditions. Future product expansion plans include tyres for mixed-use applications, city buses, long-distance coaches and winter conditions. Since announcing its European passenger car tyre initiative in Milan in 2023, the brand has rapidly enhanced its product matrix and reinforced its market presence through branding initiatives and sponsorship of major racing championships.
With five decades of industry experience, Prinx Chengshan is accelerating its global strategy through a product-plus-service philosophy. The company aims to deliver customized solutions addressing the complete tyre lifecycle by combining Chinese manufacturing heritage with international research and development networks. This approach positions the company to precisely meet localised European market demands while inviting global partners to contribute to a sustainable transportation future.
Recycled Tyre Technology Provides Durable Solution For Flood-Prone Georgia Road
- By TT News
- June 19, 2026
Grady County, Georgia, has successfully addressed the persistent issue of flood-damaged roads by implementing an innovative and sustainable construction method on Lower Cairo Road. The project tackled chronic washouts that had long plagued the area, where conventional repairs consistently failed during heavy rainstorms. The chosen solution involved a significant elevation of the roadway and the reinforcement of its foundation, moving beyond temporary surface fixes to target the root causes of the flooding.
The county utilised a technique known as Mechanical Concrete, which employs recycled tyre cylinders to create a durable and flexible road base. In this process, scrap tyres are processed into cylindrical units and arranged in a grid pattern. These interconnected cylinders are then filled with aggregate, in this case, reclaimed asphalt pavement, to form a robust foundation. This system effectively distributes the weight of traffic and provides superior resistance to erosion, directly countering the forces that previously caused washouts.


The specific work on Lower Cairo Road covered a length of 880 linear feet and a width of 18 feet, raising the road's elevation by 12 inches. The project successfully incorporated 3,300 recycled scrap tyre cylinders, demonstrating a significant commitment to sustainability by diverting waste from landfills. The enhanced drainage and structural stability provided by this method are expected to drastically reduce the frequency and cost of future maintenance, offering a long-term solution to the community's flooding woes.
The success of Grady County’s initiative highlights a scalable and cost-effective approach for other municipalities facing similar infrastructure challenges. This method proves particularly beneficial for rural networks and low-lying regions with limited budgets. By demonstrating how to build resilient roads using recycled materials, Grady County has provided a practical model for enhancing infrastructure durability while promoting environmental stewardship.


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