Tyre research and development racing groups are working vigorously on new combinations of hardeners, fillers, polymers or fine-tuning design parameters. They are eagerly looking for ways to improve grip, durability, handling and comfort in wet or dry conditions. They customise tyres for particular weather and track conditions. Each of their design logic is different. On race tracks, the tyres operate under extreme conditions that cannot be fully simulated on indoor test drums. Therefore, the development of the tyre is always complemented by the actual result of the route. They bring dozens of different specification tyres to the track for a single sponsored car. Regular road tyres are very different from racing tyres. However, tyre manufacturers are still considering or applying a combination of new race specifications to improve rolling resistance, increase grip or maximise durability.
Motorsport is in many ways the ultimate R&D programme for the tyre companies, and they spend heavy budgets on such programmes. Thus, they strictly defend their intellectual property. They pick up all the pieces of rubber that were torn off and left on the track to make sure they have all the tyres again. They work until they are sure they have all the parts.
The racing car reaches a top speed of up to 400 kmph, and the tyre has to withstand temperatures of up to 240 degree Celsius at the point. Or on slower, more twisty tracks, a softer tyre offers more grip, but it still reaches very high working temperatures. Each tyre specification consists of the owner’s technology and each is worth protecting its intellectual property. There are examples where a company threatens racing teams with a fine of one million euros for every tyre lost. Tyre companies don’t want to leave any chance of technology leakage. Every company is very keen to collect its racing tyres before it leaves the circuit. The tyres later are cut off in small pieces and sent to incinerating areas.
But anyway, when all the racing teams arrive on the circuit with hundreds of tyres, they take the risk of leaking some IP information.
The Ultra High Performance (UHP) tyres must have sufficient speed capability along with wet and dry grip performance, which are reflections of some rally tyre specifications
Racing tyres are racers’ best friends and can meet the demands of extreme conditions. Tyres are generally differentiated into ‘soft’, ‘medium’ and ‘hard’. A softer tyre is faster and safer in rallies but has a shorter life, while the hard-tread tyre provides a longer life. On the other hand, there are commercially available rally tyres with different tread compounds belonging to the major brands of rally tyres. Compounds for uphill and wet use for lighter and heavier cars, slick compound for lighter cars, softer and harder slick compound for lighter rally, sprint and endurance, Soft-Medium- Ultra-Very Hard Compound for Slick or Classic, Hard- Soft Compound for Sports Cars, Very Soft-Soft-Medium-Hard GT Hill Climb Blend, Soft Compound for Rally-Cross Applications are such examples.
When we talk about UHP as a car, it is equipped with upgrades such as a more powerful engine, more powerful brakes, sports suspension and UHP tyres, but especially the body style that shares the base model. Therefore, UHP tyres must have sufficient speed capability along with wet and dry grip performance. Rolling resistance is a leap back and opposes the high grip rate of performance tyres. All these facts are brought together, thanks to the hard work and experience of people in R&D.
Motorsport is an important technological tool for the automotive industry. So it does open horizons to tyre designers.
The rubber of a tyre is viscoelastic; it deforms and adapts to the texture of the road surface as it rolls over it. This asymmetric deformation of the rubber generates a reaction force that prevents drift. In other words, it generates a frictional force which is defined as a grip. The coefficient of friction between the surfaces of the tyre and the track depends mainly on the behaviour of the tyre’s rubber. Tyre hysteresis is a critical factor in generating grip.
Molecular interactions occur at the interface between the tyre rubber and the road surface, which generates grip. The molecular chains of rubber follow this cycle of stretching and breaking, which creates viscoelastic work. This work effectively multiplies the amount of bond energy by a factor that depends on the temperature of the rubber and the speed of rolling. Tyre grip has heretofore been referred to as ‘molecular grip’, which also means why a tyre deposits rubber on a racing track depending on the rubber’s hysteresis, deformability and viscosity. These three parameters are consisting three corners of a triangle. Stretching only one corner to maximise performance does not work.
In many ways, motorsport is part of the ultimate R&D programme. Every aspect of a modern vehicle already part of everyday life has been built and generated with specific technology business development programmes.
Motorsport is an important technological tool for the automotive industry. It is in motorsport that automotive technology evolves. The same goes for racing vehicle tyres that run under such vehicles and are superior in materials and structures, which will later suit the next generation UHP tyres.
In the early days of the automobile, rallies were a kind of enthusiasm full of adrenaline. ‘Motorsport’ organisations are a convenient way to test attained abilities and stimulate technology in science and people’s lives. Vehicle dynamics is one of the critical issues in the present century and the last century. Much trial and error have been carried out in recent years to achieve speed, safety and transport capacity.
Today’s vehicles are full of sensors for different functions to alert drivers about faulty parts. Pressure monitoring systems in tyres are popular the EU . Tyre Pressure Monitoring System (TPMS) became mandatory for all M1 vehicle classes after 1 November 2014. Automated Tyre Monitoring and Inflation System can ensure adequate tyre pressure to meet better handling requirements, which is possible with today’s technology and quite suitable for motorsport vehicles. The tyre, as the most important part of vehicles, has varying characteristics with its viscoelastic structure. The automated tyre monitoring and inflation system will reduce the effect of variance on the tyres.
What are the breakthroughs in motorsport events today?
Motorsport by virtual reality could be fully utilised in the design and upgrading of vehicles. Different vehicle models, weather conditions, tyres and situations can be simulated with minimum stress and fun, and this can encourage radical innovations to scale down with significant money savings.
What about self-driving car races?
The Roborace championships with fully autonomous car races have already started in 2019. Self-driving cars on the road are an incredible achievement, thanks to complex algorithms. It learns and reacts to the racing environment and has faster ‘reflexes’ than any human driver capable of making predictions. It is said that a prototype autonomous vehicle generates 100 TB of data a day, which is open to different skills for younger generations.
But either way, the challenges of motorsport will need talented engineers to harness the cutting edge technology of tomorrow’s motorsport. (TT)
- European Commission
- Hankook Tire & Technology Co Ltd
- Hungary
- Fejer County
- Central Transdanubia
- European Economic Area
European Commission Approves €71.6m Hungarian State Aid For Hankook Tyre Plant
- By Sharad Matade
- May 04, 2026
The European Commission has approved a €71.6m Hungarian state aid measure to support Hankook Tire & Technology Co. Ltd. in establishing a new tyre manufacturing line, in a project aimed at boosting employment and industrial capacity in central Hungary.
The aid, equivalent to HUF28bn, will support the construction of a truck and bus radial tyre facility in the Central Transdanubia region. The investment forms part of a broader €538m project to expand Hankook’s existing plant in Fejér County, which currently produces tyres for passenger cars and light trucks.
The measure will be provided as a direct grant and is expected to create 469 jobs, primarily in manufacturing.
The Commission assessed the scheme under EU state aid rules, notably Article 107(3)(a) of the Treaty on the Functioning of the European Union and the Regional Aid Guidelines. It concluded that the measure is necessary and appropriate to support economic development, competitiveness and employment in a disadvantaged region.
The Commission also found that the aid has an incentive effect, noting that the company would not have undertaken the project within the European Economic Area without public support. It further determined that the measure is proportionate and limited to the minimum necessary, remaining within the aid intensity thresholds defined in Hungary’s regional aid map.
The Commission said the scheme would have a limited impact on competition and trade within the EU and therefore approved the measure under state aid rules.
Pirelli Signs Partnership With Univrses To Integrate AI Vision Into Cyber Tyre System
- By TT News
- May 01, 2026
Pirelli has entered into a strategic agreement with Swedish technology firm Univrses to integrate artificial intelligence-based computer vision systems into its Cyber Tyre platform. As part of the deal, Pirelli has acquired a 30 percent stake in Univrses, with an option to increase that share to a majority holding. The collaboration will embed Univrses’ 3DAI technologies into Pirelli’s existing Cyber Tyre solutions, creating a unified system aimed at producing safer and higher performing vehicles.
The combined technology has potential applications in advanced driver-assistance systems and autonomous driving. It also generates timely, actionable data for road management, helping authorities make better decisions and deploy resources more efficiently. This could lead to fewer road accidents and saved lives. The system uses onboard cameras and tyres to collect feedback on road conditions. Pirelli’s Cyber Tyre, the first integrated hardware and software system of its kind, gathers data from tyre sensors, processes it with proprietary algorithms and communicates in real time with vehicle electronics and the cloud.
Univrses originally developed its technology to help cars understand their surroundings, but it has since been adapted to turn vehicles into AI-powered road monitoring agents. The Swedish company’s 3DAI Engine provides autonomous vehicles with perception capabilities including 3D positioning, mapping and spatial deep learning. Its 3DAI system digitises roadside infrastructure using data from vehicle-mounted sensors like cameras.
A pilot project is already active in Italy. In 2025, Pirelli and the Puglia Region launched a road network monitoring system to create an updated map of infrastructure conditions. The system analyses data from tyres via the Cyber Tyre platform alongside visual data from cameras interpreted by Univrses’ technology.
Andrea Casaluci, CEO, Pirelli, said, “The agreement with Univrses further enhances our Cyber Tyre™ platform, thanks to advanced AI‑based artificial vision technologies. The collaboration between Pirelli and Univrses will make a significant contribution to the ongoing transformation of cars into true software‑defined vehicles.”
Jonathan Selbie, CEO, Univrses, said, “Continuous monitoring and data are becoming the new foundation for infrastructure asset management, and Univrses technology is able to provide powerful analytical capabilities based on reliable and frequently updated data. In this context, we are pleased to welcome Pirelli as an investor and to take our partnership to the next level: we will join forces to deliver increasingly advanced services and products.”
ZC Rubber To Spotlight WESTLAKE And GOODRIDE Tyres At THE TIRE COLOGNE 2026
- By TT News
- April 30, 2026
ZC Rubber is preparing a major European-focused showcase at THE TIRE COLOGNE, scheduled to run from 9 to 11 June 2026. The tyre manufacturer will occupy Booth C050g in Hall 8.1, highlighting its WESTLAKE and GOODRIDE brands with a clear emphasis on products tailored specifically for regional market demands.
The display will blend imminent and future innovations. Products destined for a European launch in the latter half of 2026 will appear alongside the company’s current truck and bus radial lineup. Selected previews of developments planned for 2027 will also be on view. A featured attraction is the Westlake Sport RS2, a drift-proven ultra-high-performance tyre praised for its grip, precision and 180 treadwear rating. A renewed rubber compound, developed through work with the Red Bull Driftbrothers, now delivers steadier traction under severe driving conditions. Appearing at the stand, Red Bull Driftbrothers driver and engineer Elias Hountondji will illustrate how motorsport data directly refines ZC Rubber’s product engineering.
Additional new passenger car radial models for Europe in the second half of 2026 include the Westlake ZuperFlex Z-137, Goodride RideMax G-147, the all-season Westlake Zuper4S Z-411 and the off-road focused Westlake Terra Legend SL399 and Goodride Mud Legend SL388. On the truck and bus side, already available tyres such as the Westlake WSL2, Westlake WDL2+ and Goodride S2, D3 and D4 will be exhibited, covering steer and drive axle needs for long-haul and heavy-duty transport.
A sneak peek at 2027 offerings will feature the Westlake Z-301 commercial van tyre, Goodride All Season G-721, Goodride SnowComfort G-518 and new TBR models including the Westlake WTL2, Westlake WTR OEM and Goodride M2. ZC Rubber’s team will remain on-site throughout the event, welcoming visitors and partners to the booth for meetings and professional discussions.
Leo Liao, General Manager, ZC Rubber Europe, said, “This year’s showcase reflects a much broader and more complete portfolio for Europe. From UHP and all-season tyres to all-terrain, mud-terrain and TBR solutions, we are bringing new developments across almost every major segment. This reflects how seriously we take the European market: we are listening to local needs, investing in the right products and building a portfolio that better matches the needs of our European partners.”
Magna Tyres Unveils MA801 TR Solid Tyre For Recycling And Heavy Industrial Applications
- By TT News
- April 30, 2026
Magna Tyres has launched the MA801 TR, a new solid tyre engineered for extreme operating conditions in recycling facilities and heavy industrial settings. Designed to maximise equipment uptime while supporting high load capacities, the tyre is built to deliver dependable performance in harsh environments. The official debut of the MA801 TR will take place at IFAT 2026 in Munich, scheduled from 4 to 7 May 2026.
The new model is intended for compact wheel loaders and telescopic handlers, featuring a flat-free solid construction. Its extra-deep non‑directional tread is reinforced by a triangular structural design, which enhances traction and stability on surfaces littered with sharp debris. Available in sizes 13.00‑24 and 14.00‑24, the tyre prioritises puncture resistance and reduced maintenance needs.
Thanks to its robust architecture and deep tread profile, the MA801 TR offers an extended service life and consistent performance across demanding work cycles. By eliminating the risk of flats, Magna Tyres positions the tyre as a reliable solution for recycling and industrial operations where continuous heavy loads are standard.



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